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BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T140000
DTEND;TZID=UTC:20260312T180000
DTSTAMP:20260308T090315
CREATED:20260211T042925Z
LAST-MODIFIED:20260308T085901Z
UID:10001971-1773324000-1773338400@global.hsmai.org
SUMMARY:Executive Roundtable Sales\, Marketing\, Revenue (Postponed)
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″]The HSMAI MEA Executive Roundtable serves as a premier platform for the region’s senior hotel leaders to come together in-person.  They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/executive-roundtable-sales-marketing-revenue-by-invitation-only/
LOCATION:Waldorf Astoria Dubai Palm Jumeirah\, Dubai
CATEGORIES:Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/ert-combined-1-scaled-gj72Zr.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20260312T150000
DTEND;TZID=Asia/Hong_Kong:20260312T183000
DTSTAMP:20260308T090315
CREATED:20251215T142703Z
LAST-MODIFIED:20260308T091402Z
UID:10001911-1773327600-1773340200@global.hsmai.org
SUMMARY:HSMAI POWERUP HONG KONG – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-mar-hk-landscape-banner-a-scaled.png” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP HONG KONG – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday\, 12 March 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text margin_bottom=”0″ css=”.vc_custom_1772416472303{margin-bottom: 0px !important;}”] \nVenue: Ying’nSocial Level 1\, Ying’nFlo\, Wesley Admiralty\, Hong Kong \nRegistration: 2:45pm | Event: 3:00pm – 6:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/whatsapp-image-2026-02-23-at-14.06.17.jpeg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/group-powerup-hong-kong.jpeg” image_size=”full”][/vc_tta_section][vc_tta_section title=”Hong Kong Guest Sentiment Trends vs. Major APAC Destinations” tab_id=”1770012792505-5324e2c8-593f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558744246{margin-bottom: 0px !important;}”] \nPowered by TrustYou’s guest sentiment insights\, this presentation compares Hong Kong with major APAC destinations across 2024 and 2025\, drawing on tens of thousands of reviews from leading platforms including Ctrip\, Booking.com\, and Google to reveal competitive signals and commercial implications for hotel leaders.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47165″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”How to Engage with Fans and Organisers in Experience Economy” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1772196330350{margin-bottom: 0px !important;}”] \nEvent tourism is an experience economy that involves both the demand (travelers motivated to attend) and supply (strategic development and marketing of events) to boost local economies\, enhance destination image\, and reduce seasonality.\nBlack Pink took the town by storm earlier this year\, and everyone in the hotel industry wanted more. What will it take to engage with fans and organizers to ensure we have a competitive pipeline\, and how can the hotel industry play a role?\nWe invited Mr. William Lo\, Director of HK company VIVID Centum International to share with us what is planned and what it takes to have continuous successful events coming to Hong Kong.\nVIVID Centum is the global strategic partner of MBC Plus\, one of the leading South Korean television and radio broadcasters. In August 2025\, they hosted “All the K Pop Stage” at Venetian Arena Macau\, where K-Pop girl group i-dle led the performance\, along with Taemin\, Kep1er\, NOWZ & KickFlip. The company will host different signature events and concerts worldwide this year and next.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47474″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”How Personalisation Drives Revenue: Engineering the Spend-Ready Guest Journey in Hong Kong” tab_id=”1770356389760-23b26bf3-a486″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558758160{margin-bottom: 0px !important;}”] \nFor today’s hospitality commercial team\, the greatest untapped opportunity lies in bridging the “Rebooking Paradox.” While guest satisfaction in APAC remains consistently high\, loyalty is lagging—with only 37% of guests currently rebooking the same hotel. This gap represents millions in lost revenue potential that can only be reclaimed by moving beyond “one-size-fits-all” service toward a data-driven\, “spend-ready” guest journey. This session explores how to unify siloed data into Intelligent Guest Profiles to engineer a seamless\, high-margin journey that turns one-time visitors into lifelong advocates.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47159″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Maximising OTA Partnerships: Tips on how to optimize local distribution partners” tab_id=”1770012783104-4add5481-8838″][vc_column_text css=”.vc_custom_1771558775947{margin-bottom: 0px !important;}”] \nThis panel explores how hoteliers can unlock greater value from OTA partnerships beyond standard master agreements. Industry leaders will discuss strategies to strengthen collaboration with global and local OTAs\, optimize market-specific distribution partnerships\, and drive incremental revenue while maintaining rate integrity and channel balance. The session will share practical insights on leveraging local OTA capabilities\, commercial flexibility\, and joint growth opportunities to maximize performance in today’s evolving distribution landscape.\n[/vc_column_text][mk_employees rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” order=”ASC” employees=”38210\, 47155\, 47161″][/vc_tta_section][vc_tta_section title=”Networking Break” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][vc_single_image image=”47168″ img_size=”large” alignment=”center” css=””][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558792008{margin-bottom: 0px !important;}”] \nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Beyond RevPAR: Mastering Total Revenue with the Modern Guest Journey” tab_id=”1770596055432-64d0888d-b53f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558839647{margin-bottom: 0px !important;}”] \nDiscover how to maximize TRevPar to enhance the guest journey while turning data into scalable\, revenue-generating outcomes.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47355″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Closing the Deal: Negotiation Strategies in Hospitality Sales” tab_id=”1770356459028-085a4d5b-402a”][vc_column_text css=”.vc_custom_1770703432404{margin-bottom: 0px !important;}”][/vc_column_text][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”45161″][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][vc_column_text css=”.vc_custom_1771552193292{margin-bottom: 0px !important;}”] \nAll session speakers and attendees debrief for a group robust discussion on topics presented.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Networking Drinks & Canapes” tab_id=”1770014365304-e22b19bf-bb54″][vc_single_image image=”47172″ img_size=”large” alignment=”center” css=””][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/amadeus-1.png” image_size=”full” align=”center” margin_bottom=”0″][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/hong-kong.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-hong-kong-education-networking/
LOCATION:Ying’nFlo\, Wesley Admiralty\, Hong Kong\, Hong Kong
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/pu-hk-mar-3-CnKWPM.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T183000
DTEND;TZID=UTC:20260312T203000
DTSTAMP:20260308T090315
CREATED:20260122T003558Z
LAST-MODIFIED:20260308T085901Z
UID:10001948-1773340200-1773347400@global.hsmai.org
SUMMARY:Iftar Thursday (Cancelled)
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1772532143746{margin-bottom: 0px !important;}”]In light of the current regional developments and prioritizing the safety and well-being of all\, we have decided to cancel the Thursday Iftar scheduled for March 12.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-28/
LOCATION:Sunset 55\, Waldorf Astoria Dubai Palm Jumeirah\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/2026-tt-2600-x-1400-px-fUDmHb.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260317T080000
DTEND;TZID=America/New_York:20260318T170000
DTSTAMP:20260308T090315
CREATED:20251218T075901Z
LAST-MODIFIED:20260307T165745Z
UID:10001912-1773734400-1773853200@global.hsmai.org
SUMMARY:HSMAI Mike Leven Leadership Conference
DESCRIPTION:The HSMAI Mike Leven Leadership Conference is an exclusive\, invitation only event for chapter leaders in the Americas Region hosted by HSMAI and supported by the Michael and Andrea Leven Foundation to say a very sincere thank you.
URL:https://global.hsmai.org/event/hsmai-mike-leven-leadership-conference/
LOCATION:Sheraton Gateway Los Angeles Hotel | Los Angeles\, CA\, CA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20260317T180000
DTEND;TZID=Europe/Paris:20260317T210000
DTSTAMP:20260308T090315
CREATED:20260224T081403Z
LAST-MODIFIED:20260308T101532Z
UID:10001991-1773770400-1773781200@global.hsmai.org
SUMMARY:Power Up | Paris | March 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18103″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Paris | March 2026[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1772792427617{margin-bottom: 0px !important;}”]📅 Tuesday\, 17 March 2026\n⏰ 6:00 pm – 9:00 pm\, including networking and light food\n📍 Paris \nHSMAI Europe is back in Paris this March for a Power Up session. Join leaders from across the hospitality sector for practical insights\, peer exchange\, and networking. \nFrom Chaos to Clarity: How AI agents transform Group and Events for better Revenue Optimization\nBy Christopher Michau\, Chief Commercial Officer at HIVR \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next. The presentation will be followed by a Q&A by Philippe Roy\, Founder at Red Yucca. \n \nChristopher Michau is a seasoned travel and technology executive with more than 20 years of experience in global partner management and commercial strategy. He currently serves as the Chief Commercial Officer at HIVR. Prior to this\, Christopher spent nearly two decades at Expedia Group\, developing and managing strategic partnerships with major hotel chains worldwide. His expertise spans commercial negotiation\, network expansion\, and innovative distribution models that create value for travel partners and customers alike. \nRegistrations are now open – secure your spot today![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F3EbPgZ”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-paris-march-2026/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/17-march-paris-1-BQPBT1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260318T170000
DTEND;TZID=Europe/Amsterdam:20260318T183000
DTSTAMP:20260308T090315
CREATED:20251231T175949Z
LAST-MODIFIED:20260308T101533Z
UID:10001916-1773853200-1773858600@global.hsmai.org
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-all-tracks-4/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Seoul:20260319T163000
DTEND;TZID=Asia/Seoul:20260319T200000
DTSTAMP:20260308T090315
CREATED:20251219T150120Z
LAST-MODIFIED:20260308T091402Z
UID:10001914-1773937800-1773950400@global.hsmai.org
SUMMARY:HSMAI POWERUP SEOUL – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-seo-mar-landscape-2-scaled.png” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP SEOUL – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday\, 19 March 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1770610600631{margin-bottom: 0px !important;}”] \nVenue: Ryse\, Autograph Collection\, Side Note Club \nRegistration: 4:30pm | Event: 5:00pm – 8:00pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/hero.jpeg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][/vc_tta_section][vc_tta_section title=”HSMAI Update” tab_id=”1770625666868-110f2620-8a87″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771477412113{margin-bottom: 0px !important;}”] \nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”43628″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”2026 Investment Outlook for the Korean Hotel Market” tab_id=”1770012792505-5324e2c8-593f”][vc_row_inner][vc_column_inner][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” name_color=”#000000″ position_color=”#000000″ about_color=”#ffffff” social_color=”#ffffff” employees=”47202″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”An Online International Payment Link Designed for Hotels” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”40468″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Strategic Marketing Insights to Drive Hotel Direct Channel Growth” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” employees=”26327″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”From Hotelier to General Manager: A 30-Year Journey” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47198″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][/vc_tta_section][vc_tta_section title=”Networking – BBQ” tab_id=”1770012783104-4add5481-8838″][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1771477979006{margin-bottom: 0px !important;}”][vc_row_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” employees=”40706″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/chapter-board-2026.jpg” image_size=”full” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-seoul-education-networking/
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/pu-seo-mar-4-cBcsOz.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20260324T143000
DTEND;TZID=Asia/Bangkok:20260324T173000
DTSTAMP:20260308T090315
CREATED:20260106T174446Z
LAST-MODIFIED:20260308T091405Z
UID:10001930-1774362600-1774373400@global.hsmai.org
SUMMARY:ROUNDTABLE: THAILAND GENERAL MANAGERS – BANGKOK
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/bangkok-mar-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: THAILAND GENERAL MANAGERS – BANGKOK” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Lancaster Bangkok\, Tuesday 24 March 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/thailand.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1771477979006{margin-bottom: 0px !important;}”][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/4″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”10″ offset=”0″ description=”false” employees=”2892″][/vc_column_inner][vc_column_inner width=”1/4″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”10″ offset=”0″ description=”false” employees=”31951″][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-thailand-general-managers-bangkok/
LOCATION:Lancaster Bangkok\, 1777 Phetchaburi Rd\, Huai Khwang\, Bangkok\, 10310\, Thailand
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/bangkok-mar-Aqhgbo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260324T150000
DTEND;TZID=Europe/London:20260324T173000
DTSTAMP:20260308T090315
CREATED:20260228T084226Z
LAST-MODIFIED:20260308T101534Z
UID:10002000-1774364400-1774373400@global.hsmai.org
SUMMARY:Future YOU | Maastricht
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18200″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Future YOU[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales\, revenue management and marketing.[/mk_fancy_title][vc_column_text css=”.vc_custom_1757680923048{margin-bottom: 0px !important;}”]📅  Tuesday\, 24th March \n⏰  3.00 pm – 5.30 pm\n📍 Hotel Management School Maastricht \nStudents will hear real career stories\, ask questions to professionals\, and meet companies offering jobs and internships locally. Whether students are considering work\, study\, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them. \n\nShort talks on career paths in hospitality\nQ&A covering students’ questions\nMeeting companies offering jobs and internships in the area\nFood\, refreshments and prizes
URL:https://global.hsmai.org/event/future-you-maastricht/
LOCATION:Hotel Management School Maastricht Zuyd Hogeschool\, Bethlehemweg 2\, Maastricht\, 6222 BM
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/calendar-banner-maastricht-TJlqLL.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260324T170000
DTEND;TZID=Europe/Amsterdam:20260324T183000
DTSTAMP:20260308T090315
CREATED:20251231T180019Z
LAST-MODIFIED:20260308T101534Z
UID:10001917-1774371600-1774377000@global.hsmai.org
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-sales-track-15/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260324T170000
DTEND;TZID=Europe/Oslo:20260324T200000
DTSTAMP:20260308T090315
CREATED:20260226T084142Z
LAST-MODIFIED:20260308T101534Z
UID:10001998-1774371600-1774382400@global.hsmai.org
SUMMARY:Power Up | Oslo | March 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18152″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Oslo | March 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1772027185241{margin-bottom: 0px !important;}”]📅 Tuesday\, 24 March 2026\n⏰ 5:00 pm – 8:00 pm\n📍 Radisson Blu Plaza Oslo \nHSMAI Europe is pleased to invite you to our upcoming Power Up event in Oslo on Tuesday\, 24 March\, hosted at the Radisson Blu Plaza Hotel. \nAI\, Chaos & Commercial Strategy: The Next Era of Revenue Management\nCan AI replace the modern revenue leader? \nBy Michael Grohs\, Vice President Commercial Transformation at Radisson Hotel Group \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next. \nThe presentation will be followed by a Q&A led by Linda Nordheim\, CEO and Founder\, Maverix\, and a special on-stage interview with Tarje Hellebust\, General Manager\, Radisson Blu Plaza Oslo\, reflecting on his remarkable career and his recent HSMAI honour in Norway.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”18174″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1772025818034{margin-bottom: 0px !important;}”] \nMichael Grohs\nVice President Commercial Transformation\nRadisson Hotel Group \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”18175″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1772026092109{margin-bottom: 0px !important;}”] \nLinda Nordheim\nCEO & Founder\nMaverix \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”18176″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1772026386328{margin-bottom: 0px !important;}”] \nTarje Hellebust\nGeneral Manager\nRadisson Blu Plaza Oslo \n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text margin_bottom=”0″ css=”.vc_custom_1772028159704{margin-bottom: 0px !important;}”]We would be delighted to have you join us. \nRegistrations are now open – Secure your spot today as there are only 50 seats![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F3EbAvR”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-oslo-march-2026/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/24-march-oslo-s0MKLp.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260325
DTEND;VALUE=DATE:20260326
DTSTAMP:20260308T090315
CREATED:20260225T161443Z
LAST-MODIFIED:20260307T165748Z
UID:10001995-1774396800-1774483199@global.hsmai.org
SUMMARY:Central FL – 2026 March Education
DESCRIPTION:
URL:https://global.hsmai.org/event/central-fl-2026-march-education/
LOCATION:Orlando\, FL\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260325T170000
DTEND;TZID=Europe/Amsterdam:20260325T183000
DTSTAMP:20260308T090315
CREATED:20251231T180020Z
LAST-MODIFIED:20260308T101535Z
UID:10001918-1774458000-1774463400@global.hsmai.org
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-revenue-track-2/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260326T150000
DTEND;TZID=Europe/Amsterdam:20260326T180000
DTSTAMP:20260308T090315
CREATED:20260224T081434Z
LAST-MODIFIED:20260308T101535Z
UID:10001992-1774537200-1774548000@global.hsmai.org
SUMMARY:Power Up | Amsterdam | March 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18100″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Amsterdam | Revenue Management[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1772028073033{margin-bottom: 0px !important;}”]📅 Thursday\, 26 March 2026\n⏰ 3:00 pm – 6:00 pm\, including networking and light snacks\n📍  Ruby Emma Hotel & Bar\, Amsterdam \nHSMAI Europe returns to Amsterdam this March with a dynamic Power Up session focused on customer relationships: \nThe Loyalty Circle: Beyond Points – Turning Loyalty & Data into Direct Revenue Strategy \nJoin leaders from across the hospitality sector for an engaging event packed with practical insights\, real-world strategies\, peer exchange\, and valuable networking opportunities. Discover how to transform loyalty and data into powerful drivers of direct revenue. \nRegistrations are now open[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F9aAeRn”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-amsterdam-march-2026/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/26-march-amsterdam-sLhvoc.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260326T170000
DTEND;TZID=Europe/Amsterdam:20260326T183000
DTSTAMP:20260308T090315
CREATED:20251231T180020Z
LAST-MODIFIED:20260308T101535Z
UID:10001919-1774544400-1774549800@global.hsmai.org
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-marketing-track-2/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260327T163000
DTEND;TZID=Asia/Singapore:20260327T193000
DTSTAMP:20260308T090315
CREATED:20251215T142653Z
LAST-MODIFIED:20260226T075634Z
UID:10001910-1774629000-1774639800@global.hsmai.org
SUMMARY:HSMAI POWERUP SINGAPORE – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-sin-mar-landscape-knowledge-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP SINGAPORE – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Friday\, 27 March 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1770704874563{margin-bottom: 0px !important;}”] \nVenue: MySpace\, M Social Singapore \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-sin-nov-montage.png” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][/vc_tta_section][vc_tta_section title=”Singapore Market Performance & Outlook Trends” tab_id=”1770012792505-5324e2c8-593f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”false” css=”.vc_custom_1771478137653{margin-bottom: 0px !important;}”] \nTake a brief deep dive into the current number trends and outlook for the Singapore market – get familiar with how it’s performing and what’s ahead.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Exciting Topics Coming Soon!” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1770013962474{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Speed-Friending Networking Break” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][vc_single_image image=”47370″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1771562310655{margin-bottom: 0px !important;}”] \nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”10″ offset=”0″ description=”false” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Interactive Panel Sessions” tab_id=”1770012783104-4add5481-8838″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1771562335789{margin-bottom: 0px !important;}”] \nJoin our panel of experts for an interactive chat with the attendees.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][vc_column_text css=”.vc_custom_1771552193292{margin-bottom: 0px !important;}”] \nAll session speakers and attendees debrief for a group robust discussion on topics presented.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1770014365304-e22b19bf-bb54″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/singapore.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-singapore-education-networking/
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/pu-sin-mar-1-sFGrMe.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260331T170000
DTEND;TZID=Europe/Amsterdam:20260331T183000
DTSTAMP:20260308T090315
CREATED:20251231T180021Z
LAST-MODIFIED:20260308T101536Z
UID:10001920-1774976400-1774981800@global.hsmai.org
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-sales-track-16/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260401T133000
DTEND;TZID=Europe/London:20260401T163000
DTSTAMP:20260308T090315
CREATED:20260303T091538Z
LAST-MODIFIED:20260308T101536Z
UID:10002001-1775050200-1775061000@global.hsmai.org
SUMMARY:Hospitality Unlocked | Maastricht
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18217″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][/vc_row][vc_column][/vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Hospitality Unlocked[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]Hospitality Unlocked\, an event organized by the HSMAI Europe Student Council\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1757680923048{margin-bottom: 0px !important;}”] \n📅  Wednesday\, 1st April \n⏰  1.30 pm – 4.30 pm\n📍 Hotel Management School Maastricht \nHospitality Unlocked\, organized by the HSMAI Europe Student Council\, will take place at Hotel Management School Maastricht and brings its students particularly those focusing on Revenue Management & Real Estate together with industry professionals. \nThe topic of this event is “Pricing Power\, Platform Power & Property Power: Who Really Controls Hotel Value?”\, exploring the dynamics between pricing strategy\, distribution platforms\, and property ownership in shaping hotel value and performance. \n[/vc_column_text]
URL:https://global.hsmai.org/event/hospitality-unlocked-maastricht/
LOCATION:Hotel Management School Maastricht Zuyd Hogeschool\, Bethlehemweg 2\, Maastricht\, 6222 BM
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/hsmai-calendar-1-qQs1VY.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260401T160000
DTEND;TZID=UTC:20260401T170000
DTSTAMP:20260308T090315
CREATED:20260211T042953Z
LAST-MODIFIED:20260308T085902Z
UID:10001972-1775059200-1775062800@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:http%3A%2F%2FCertified%20in%20Hospitality%20Business%20Acumen%20(CHBA)|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-26/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/chba-april-scaled-gbIGvc.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20260401T163000
DTEND;TZID=Asia/Bangkok:20260401T193000
DTSTAMP:20260308T090315
CREATED:20260101T164424Z
LAST-MODIFIED:20260308T091403Z
UID:10001923-1775061000-1775071800@global.hsmai.org
SUMMARY:HSMAI POWERUP BANGKOK – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-bkk-01-april_webpage-1-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP BANGKOK – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Wednesday\, 01 April 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1770274688432{margin-bottom: 0px !important;}”] \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-bkkl-dec-montage-10.png” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][/vc_tta_section][vc_tta_section title=”Beyond Complexity: Mastering Thailand’s Evolving Distribution Landscape” tab_id=”1771486281209-e4d495ba-59f7″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1772767043185{margin-bottom: 0px !important;}”] \n\nThailand’s hotel distribution landscape is evolving rapidly. This session is a data-rich  sharing for an overview of the latest industry performance and key B2B trends.We’ll cut through the complexity to show how smart technology can help you prioritize high-performing channels while seamlessly managing your entire distribution network. \nAttendee Takeaways: \n1. A clear picture of Singapore’s latest hospitality data and market shifts \n2. A strategic approach to focus on key channels and automate broader distribution \n3. Practical knowledge of tools that streamline rate and inventory management \n\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”26020″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”How Personalisation Drives Revenue: Engineering the Spend-Ready Guest Journey in Bangkok” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1772676766848{margin-bottom: 0px !important;}”] \nFor today’s hospitality commercial team\, the greatest untapped opportunity lies in bridging the “Rebooking Paradox.” While guest satisfaction in APAC remains consistently high\, loyalty is lagging—with only 37% of guests currently rebooking the same hotel. This gap represents millions in lost revenue potential that can only be reclaimed by moving beyond “one-size-fits-all” service toward a data-driven\, “spend-ready” guest journey. This session explores how to unify siloed data to engineer a seamless\, high-margin journey that turns one-time visitors into lifelong advocates.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”43169″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Networking Break” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][vc_single_image image=”47370″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771552218456{margin-bottom: 0px !important;}”] \nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”On Trend: Data-Led Decison Making – Why Business Analytics Matter” tab_id=”1771486308642-d65be042-a496″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”3276″][/vc_tta_section][vc_tta_section title=”HEDNA Presents – Outlook for Corporate Travel 2026″ tab_id=”1770012783104-4add5481-8838″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771482929559{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”43703″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][vc_column_text css=”.vc_custom_1771552193292{margin-bottom: 0px !important;}”] \nAll session speakers and attendees debrief for a group robust discussion on topics presented.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1770014365304-e22b19bf-bb54″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/standard-partners-logo-for-pu-events.jpg” image_size=”full” align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/thailand.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-bangkok-education-networking/
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/pu-bkk-apr-3-r1yvvu.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260401T170000
DTEND;TZID=Europe/Amsterdam:20260401T183000
DTSTAMP:20260308T090315
CREATED:20260102T182600Z
LAST-MODIFIED:20260308T101536Z
UID:10001924-1775062800-1775068200@global.hsmai.org
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-revenue-track-3/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260402
DTEND;VALUE=DATE:20260403
DTSTAMP:20260308T090315
CREATED:20260102T182601Z
LAST-MODIFIED:20260308T101537Z
UID:10001925-1775088000-1775174399@global.hsmai.org
SUMMARY:HSMAI Europe Commercial Strategy Forum | Athens
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18236″ img_size=”Full” css=””][vc_column_text]DATE: Thursday\, 2 April 2026\nLOCATION: One & Only Aesthesis\, Leof. Poseidonos 110\, Glifada 166 74\, Athens\, Greece[/vc_column_text][vc_column_text]Welcome to the HSMAI Europe Commercial Strategy Forum Athens. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management\, sales\, marketing\, and distribution.[/vc_column_text][vc_column_text css=”.vc_custom_1772710491762{margin-bottom: 0px !important;}”]The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights\, energy\, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe. \nOur annual conference has become a must-attend event for commercial leaders in hospitality\, providing cutting-edge strategies\, in-depth discussions\, and networking. However\, we know that not everyone can travel to a single location. That’s why we are hosting these focused\, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.[/vc_column_text][vc_btn title=”READ MORE AND SIGN UP HERE” color=”green” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcommercial-strategy-forum-athens%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-europe-commercial-strategy-forum-athens/
LOCATION:One & Only Aesthesis\, Leof. Poseidonos 110\, Glifada\, Athens\, 166 74\, Greece
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/header-banner-XhnKDD.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260402T170000
DTEND;TZID=Europe/Amsterdam:20260402T183000
DTSTAMP:20260308T090315
CREATED:20260102T182611Z
LAST-MODIFIED:20260308T101537Z
UID:10001926-1775149200-1775154600@global.hsmai.org
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-marketing-track-3/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260407T170000
DTEND;TZID=Europe/Amsterdam:20260407T183000
DTSTAMP:20260308T090315
CREATED:20260107T191253Z
LAST-MODIFIED:20260308T101537Z
UID:10001931-1775581200-1775586600@global.hsmai.org
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-sales-track-17/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260408T143000
DTEND;TZID=Asia/Kolkata:20260408T173000
DTSTAMP:20260308T090315
CREATED:20260108T174347Z
LAST-MODIFIED:20260308T091403Z
UID:10001934-1775658600-1775669400@global.hsmai.org
SUMMARY:ROUNDTABLE: INDIA COMMERCIAL LEADERS – DELHI
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/delhi-apr-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: INDIA COMMERCIAL LEADERS – DELHI” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Wednesday 08 April 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/delhi-2.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-india-commercial-leaders-delhi/
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/delhi-apr-hh3f8X.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260408T160000
DTEND;TZID=UTC:20260408T170000
DTSTAMP:20260308T090315
CREATED:20260211T043053Z
LAST-MODIFIED:20260308T085902Z
UID:10001975-1775664000-1775667600@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:http%3A%2F%2FCertified%20in%20Hospitality%20Business%20Acumen%20(CHBA)|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-27/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/chba-april-scaled-gbIGvc.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260408T170000
DTEND;TZID=Europe/Amsterdam:20260408T183000
DTSTAMP:20260308T090315
CREATED:20260108T192844Z
LAST-MODIFIED:20260308T101538Z
UID:10001935-1775667600-1775673000@global.hsmai.org
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-revenue-track-4/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260409T170000
DTEND;TZID=Europe/Amsterdam:20260409T183000
DTSTAMP:20260308T090315
CREATED:20260109T192953Z
LAST-MODIFIED:20260308T101538Z
UID:10001937-1775754000-1775759400@global.hsmai.org
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-marketing-track-4/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Jakarta:20260410T120000
DTEND;TZID=Asia/Jakarta:20260410T150000
DTSTAMP:20260308T090315
CREATED:20260109T175906Z
LAST-MODIFIED:20260308T091404Z
UID:10001936-1775822400-1775833200@global.hsmai.org
SUMMARY:ROUNDTABLE: INDONESIA GENERAL MANAGERS – BALI
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2026/01/jakarta-apr-scaled.png” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: INDONESIA GENERAL MANAGERS – BALI” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”FRIDAY 10 April 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/indonesia-1.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1771477979006{margin-bottom: 0px !important;}”][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/4″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”47353″][/vc_column_inner][vc_column_inner width=”1/4″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”10″ offset=”0″ description=”false” employees=”47525″][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-indonesia-general-managers-jakarta/
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/jakarta-apr-8-GOF7xd.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Jakarta:20260410T163000
DTEND;TZID=Asia/Jakarta:20260410T193000
DTSTAMP:20260308T090315
CREATED:20251215T142646Z
LAST-MODIFIED:20260308T091404Z
UID:10001909-1775838600-1775849400@global.hsmai.org
SUMMARY:HSMAI POWERUP BALI – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-bal-apr-landscape-scaled.png” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP BALI – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Friday 10 April 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1770274693964{margin-bottom: 0px !important;}”] \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-jkt-montage-1.png” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][/vc_tta_section][vc_tta_section title=”Indonesia Market Performance & Outlook Trends” tab_id=”1770012792505-5324e2c8-593f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”false” margin_bottom=”0″ css=”.vc_custom_1771562773025{margin-bottom: 0px !important;}”] \nWalk through the current trends and outlook for Indonesia & Bali – get the insights on market performance and what’s ahead.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/1.png” image_size=”full”][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Beyond RevPAR: Mastering Total Revenue with the Modern Guest Journey” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1771562789080{margin-bottom: 0px !important;}”] \nDiscover how to maximize TRevPar to enhance the guest journey while turning data into scalable\, revenue-generating outcomes.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47355″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Networking\, Speed-Friending Break” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][vc_single_image image=”47370″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1771562817663{margin-bottom: 0px !important;}”] \nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Interactive Panel Sessions” tab_id=”1770012783104-4add5481-8838″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1771562839693{margin-bottom: 0px !important;}”] \nJoin our panel of experts for an interactive chat with the attendees.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][vc_row_inner][vc_column_inner][vc_column_text margin_bottom=”0″ css=”.vc_custom_1771562863709{margin-bottom: 0px !important;}”] \nAll session speakers and attendees debrief for a group robust discussion on topics presented.\n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1770014365304-e22b19bf-bb54″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row column_padding=”0″][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/4″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”10″ offset=”0″ description=”false” employees=”47353″][/vc_column_inner][vc_column_inner width=”1/4″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”10″ offset=”0″ description=”false” employees=”26574″][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/indonesia-2.jpg” image_size=”full” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-jakarta-education-and-networking/
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/pu-bal-apr-tUELMn.png
END:VEVENT
END:VCALENDAR