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DTSTART;TZID=Africa/Cairo:20230222T130000
DTEND;TZID=Africa/Cairo:20230222T143000
DTSTAMP:20260409T090320
CREATED:20230202T102947Z
LAST-MODIFIED:20230222T121046Z
UID:10001020-1677070800-1677076200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-2/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T150000
DTSTAMP:20260409T090320
CREATED:20221207T004428Z
LAST-MODIFIED:20221212T020103Z
UID:10000965-1677074400-1677078000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:Six-week virtual classroom series \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n\nHow to apply digital marketing knowledge to grow revenue\nHow to solve digital marketing opportunities for hotel properties and partners\nHow to make better decisions around marketing channel ROI\nHow to communicate strategies more credibly to owners\, vendors\, and other team members\n\nCourse Outline: \nThe course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework \n15 minute video on the history and key milestones of hospitality marketing \nWeek One \nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two \nOwned Media \n\nHotel Website – Content\, Imagery\, SEO and Merchandising\nSEO\nBooking Engine\n\nWeek Three \nOwned Media (Continued) \n\nCRM\nEmail Marketing\nLoyalty and Recognition\nTracking and Analytics\n\nWeek Four \nEarned Media \n\nSocial\nPublic Relations\nReputation Management\nInfluencers\nTracking and Analytics\n\nWeek Five \nPaid Media \n\nSearch\nDisplay\nNative Advertising\nMeta\nAffiliate Marketing\nSocial Media\nTracking and Analytics\n\nWeek Six \nDistribution Landscape \n\nOTAs – Models and Strategies\nTracking and Analytics\n\nVendor Management \nCommunication \nWrap Up \nNote: All live virtual sessions will take place from 11:00 am – 12:00 pm GMT\, every Tuesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-5/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/hsmai_hoteldigitalmarketingessentials_banner-125x125-300x300-1-x1YVkb.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T153000
DTSTAMP:20260409T090320
CREATED:20221127T232629Z
LAST-MODIFIED:20221206T004331Z
UID:10000959-1677074400-1677079800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-3/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/hdme-FyyyOl.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T153000
DTSTAMP:20260409T090320
CREATED:20230124T083051Z
LAST-MODIFIED:20230124T083051Z
UID:10001013-1677074400-1677079800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-8/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T153000
DTSTAMP:20260409T090320
CREATED:20230202T102948Z
LAST-MODIFIED:20230222T121049Z
UID:10001021-1677074400-1677079800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-13/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230225T160000
DTEND;TZID=UTC:20230225T170000
DTSTAMP:20260409T090320
CREATED:20221127T232629Z
LAST-MODIFIED:20221206T004331Z
UID:10000960-1677340800-1677344400@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:
URL:https://global.hsmai.org/event/chba-instructor-led-virtual-class-4/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/chba-oIDh5y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230227T130000
DTEND;TZID=Africa/Cairo:20230227T143000
DTSTAMP:20260409T090320
CREATED:20230202T102948Z
LAST-MODIFIED:20230227T124045Z
UID:10001022-1677502800-1677508200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-3/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T160000
DTEND;TZID=UTC:20230228T170000
DTSTAMP:20260409T090320
CREATED:20221130T234519Z
LAST-MODIFIED:20221206T004331Z
UID:10000961-1677600000-1677603600@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:
URL:https://global.hsmai.org/event/chba-instructor-led-virtual-class-5/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/chba-oIDh5y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230301T130000
DTEND;TZID=Africa/Cairo:20230301T143000
DTSTAMP:20260409T090320
CREATED:20230202T102949Z
LAST-MODIFIED:20230301T124109Z
UID:10001023-1677675600-1677681000@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-4/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T140000
DTEND;TZID=UTC:20230301T150000
DTSTAMP:20260409T090320
CREATED:20221207T004428Z
LAST-MODIFIED:20221212T020104Z
UID:10000966-1677679200-1677682800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:Six-week virtual classroom series \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n\nHow to apply digital marketing knowledge to grow revenue\nHow to solve digital marketing opportunities for hotel properties and partners\nHow to make better decisions around marketing channel ROI\nHow to communicate strategies more credibly to owners\, vendors\, and other team members\n\nCourse Outline: \nThe course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework \n15 minute video on the history and key milestones of hospitality marketing \nWeek One \nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two \nOwned Media \n\nHotel Website – Content\, Imagery\, SEO and Merchandising\nSEO\nBooking Engine\n\nWeek Three \nOwned Media (Continued) \n\nCRM\nEmail Marketing\nLoyalty and Recognition\nTracking and Analytics\n\nWeek Four \nEarned Media \n\nSocial\nPublic Relations\nReputation Management\nInfluencers\nTracking and Analytics\n\nWeek Five \nPaid Media \n\nSearch\nDisplay\nNative Advertising\nMeta\nAffiliate Marketing\nSocial Media\nTracking and Analytics\n\nWeek Six \nDistribution Landscape \n\nOTAs – Models and Strategies\nTracking and Analytics\n\nVendor Management \nCommunication \nWrap Up \nNote: All live virtual sessions will take place from 11:00 am – 12:00 pm GMT\, every Tuesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-6/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/hsmai_hoteldigitalmarketingessentials_banner-125x125-300x300-1-x1YVkb.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T140000
DTEND;TZID=UTC:20230301T153000
DTSTAMP:20260409T090320
CREATED:20221202T000024Z
LAST-MODIFIED:20221206T004331Z
UID:10000962-1677679200-1677684600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-4/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/hdme-FyyyOl.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T140000
DTEND;TZID=UTC:20230301T153000
DTSTAMP:20260409T090320
CREATED:20230124T083051Z
LAST-MODIFIED:20230124T083051Z
UID:10001014-1677679200-1677684600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-9/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T140000
DTEND;TZID=UTC:20230301T153000
DTSTAMP:20260409T090320
CREATED:20230202T102949Z
LAST-MODIFIED:20230301T124111Z
UID:10001024-1677679200-1677684600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-14/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230304T160000
DTEND;TZID=UTC:20230304T170000
DTSTAMP:20260409T090320
CREATED:20221204T004410Z
LAST-MODIFIED:20221206T004331Z
UID:10000964-1677945600-1677949200@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:
URL:https://global.hsmai.org/event/chba-instructor-led-virtual-class-6/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/chba-oIDh5y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230306T130000
DTEND;TZID=Africa/Cairo:20230306T143000
DTSTAMP:20260409T090320
CREATED:20230202T102950Z
LAST-MODIFIED:20230306T124039Z
UID:10001025-1678107600-1678113000@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-5/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230308T130000
DTEND;TZID=Africa/Cairo:20230308T143000
DTSTAMP:20260409T090320
CREATED:20230202T102950Z
LAST-MODIFIED:20230308T124111Z
UID:10001026-1678280400-1678285800@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-6/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T140000
DTEND;TZID=UTC:20230308T150000
DTSTAMP:20260409T090320
CREATED:20221208T010014Z
LAST-MODIFIED:20221212T020104Z
UID:10000967-1678284000-1678287600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:Six-week virtual classroom series \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n\nHow to apply digital marketing knowledge to grow revenue\nHow to solve digital marketing opportunities for hotel properties and partners\nHow to make better decisions around marketing channel ROI\nHow to communicate strategies more credibly to owners\, vendors\, and other team members\n\nCourse Outline: \nThe course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework \n15 minute video on the history and key milestones of hospitality marketing \nWeek One \nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two \nOwned Media \n\nHotel Website – Content\, Imagery\, SEO and Merchandising\nSEO\nBooking Engine\n\nWeek Three \nOwned Media (Continued) \n\nCRM\nEmail Marketing\nLoyalty and Recognition\nTracking and Analytics\n\nWeek Four \nEarned Media \n\nSocial\nPublic Relations\nReputation Management\nInfluencers\nTracking and Analytics\n\nWeek Five \nPaid Media \n\nSearch\nDisplay\nNative Advertising\nMeta\nAffiliate Marketing\nSocial Media\nTracking and Analytics\n\nWeek Six \nDistribution Landscape \n\nOTAs – Models and Strategies\nTracking and Analytics\n\nVendor Management \nCommunication \nWrap Up \nNote: All live virtual sessions will take place from 11:00 am – 12:00 pm GMT\, every Tuesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-7/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/hsmai_hoteldigitalmarketingessentials_banner-125x125-300x300-1-x1YVkb.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T140000
DTEND;TZID=UTC:20230308T153000
DTSTAMP:20260409T090320
CREATED:20230124T083052Z
LAST-MODIFIED:20230124T083052Z
UID:10001015-1678284000-1678289400@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-10/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T140000
DTEND;TZID=UTC:20230308T153000
DTSTAMP:20260409T090320
CREATED:20230202T102950Z
LAST-MODIFIED:20230308T124113Z
UID:10001027-1678284000-1678289400@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-15/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T140000
DTEND;TZID=UTC:20230315T153000
DTSTAMP:20260409T090320
CREATED:20230124T083052Z
LAST-MODIFIED:20230124T083052Z
UID:10001016-1678888800-1678894200@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-11/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T140000
DTEND;TZID=UTC:20230315T153000
DTSTAMP:20260409T090320
CREATED:20230202T102951Z
LAST-MODIFIED:20230315T124804Z
UID:10001028-1678888800-1678894200@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-16/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T140000
DTEND;TZID=UTC:20230322T153000
DTSTAMP:20260409T090320
CREATED:20230124T083053Z
LAST-MODIFIED:20230124T083053Z
UID:10001017-1679493600-1679499000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-12/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T140000
DTEND;TZID=UTC:20230322T153000
DTSTAMP:20260409T090320
CREATED:20230202T102952Z
LAST-MODIFIED:20230322T132626Z
UID:10001029-1679493600-1679499000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-17/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230522T090000
DTEND;TZID=UTC:20230523T170000
DTSTAMP:20260409T090320
CREATED:20230311T124039Z
LAST-MODIFIED:20230522T145537Z
UID:10001076-1684746000-1684861200@global.hsmai.org
SUMMARY:Total Hotel Revenue Management (THRM)
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1684131662307{margin-bottom: 0px !important;}”] \nA 2-day interactive seminar on Total Hotel Revenue Management (THRM)\nBy Dr. Sherri Kimes\n  \nClick here to learn more and sign up.[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/total-hotel-revenue-management-thrm/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/03/total-hotel-revenue-management-workshop-may-2023-1200x1200-300-300-px-2-0whoBL.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230605T130000
DTEND;TZID=Africa/Cairo:20230605T143000
DTSTAMP:20260409T090320
CREATED:20230418T135540Z
LAST-MODIFIED:20230530T155536Z
UID:10001113-1685970000-1685975400@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Rev Management & Distribution
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-rev-management-distribution/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/04/ws-june-egy-training-300-300-px-Br3ZHH.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230607T130000
DTEND;TZID=Africa/Cairo:20230607T143000
DTSTAMP:20260409T090320
CREATED:20230418T135546Z
LAST-MODIFIED:20230530T155537Z
UID:10001114-1686142800-1686148200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Rev Management & Distribution
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-rev-management-distribution-2/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/04/ws-june-egy-training-300-300-px-Br3ZHH.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20230607T140000
DTEND;TZID=Asia/Singapore:20230607T150000
DTSTAMP:20260409T090320
CREATED:20230524T114043Z
LAST-MODIFIED:20230607T121045Z
UID:10001140-1686146400-1686150000@global.hsmai.org
SUMMARY:ROC@Work: Beyond the Forecast: Insights into the Travel & Tourism Industry in APAC
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/05/michaels_beyond.jpg” image_size=”medium” align=”center”][vc_column_text align=”center” css=”.vc_custom_1685421714612{margin-bottom: 0px !important;}”] \nAn economic perspective for hoteliers on how the Travel & Tourism Industry will develop over the next 3-5 years. Michael will share the economic forecast and expectations for the next few years.   \nJoin us for a 25 minute session from Michael Shoory then a Q&A session with some hotel leaders and Michael and the audience of course! [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”2/3″][mk_employees style=”classic” column=”1″ description=”false” employees=”24562″][/vc_column][vc_column width=”1/3″][vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fus06web.zoom.us%2Fwebinar%2Fregister%2F1616854226630%2FWN_vec6TrFbR-aYj_2IOId87A|target:_blank” el_class=”get_my_copy”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/rocwork-beyond-the-forecast-insights-into-the-travel-tourism-industry-in-apac/
LOCATION:ROC@Work Webinar Series
CATEGORIES:Classes,Events,Webinar
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/05/rocwork6-1GwLQS.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230607T170000
DTEND;TZID=UTC:20230607T180000
DTSTAMP:20260409T090320
CREATED:20230309T124044Z
LAST-MODIFIED:20230607T155541Z
UID:10001073-1686157200-1686160800@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/chba-1-UlPv9Y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230612T130000
DTEND;TZID=Africa/Cairo:20230612T143000
DTSTAMP:20260409T090320
CREATED:20230418T135547Z
LAST-MODIFIED:20230530T155538Z
UID:10001115-1686574800-1686580200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Rev Management & Distribution
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-rev-management-distribution-3/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/04/ws-june-egy-training-300-300-px-Br3ZHH.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230614T130000
DTEND;TZID=Africa/Cairo:20230614T143000
DTSTAMP:20260409T090320
CREATED:20230418T135547Z
LAST-MODIFIED:20230530T155538Z
UID:10001116-1686747600-1686753000@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Rev Management & Distribution
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-rev-management-distribution-4/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/04/ws-june-egy-training-300-300-px-Br3ZHH.tmp_.png
END:VEVENT
END:VCALENDAR