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CREATED:20231025T082833Z
LAST-MODIFIED:20231126T122635Z
UID:10001289-1700989200-1701104400@global.hsmai.org
SUMMARY:In-Person Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills. \nRegistration options: \nCHBA only Registration Fee: USD 1445 per person.\nSpecial ROC ME Passes + CHBA: USD 2040 per person. \nRegister NOW!
URL:https://global.hsmai.org/event/in-person-certified-in-hospitality-business-acumen-chba/
LOCATION:Conrad Dubai\, Sheikh Zayed Rd - Trade Centre - Trade Centre 1\, Dubai\, United Arab Emirates
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/10/chba-roc-1200x1200-2-HC5cP6.tmp_.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240123T140000
DTEND;TZID=Asia/Dubai:20240123T150000
DTSTAMP:20260409T074930
CREATED:20240110T163008Z
LAST-MODIFIED:20240123T172757Z
UID:10001326-1706018400-1706022000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-hdme/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/hdme-jan-1200-1200-px-BuIcfz.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240130T140000
DTEND;TZID=Asia/Dubai:20240130T150000
DTSTAMP:20260409T074930
CREATED:20240111T164401Z
LAST-MODIFIED:20240130T184104Z
UID:10001332-1706623200-1706626800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-hdme-2/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/hdme-jan-1200-1200-px-BuIcfz.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240131T160000
DTEND;TZID=UTC:20240131T170000
DTSTAMP:20260409T074930
CREATED:20240111T164402Z
LAST-MODIFIED:20240131T184313Z
UID:10001333-1706716800-1706720400@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, CHBA Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-virtual/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/chba-jan-1200-1200-px-FtlSxp.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240206T140000
DTEND;TZID=Asia/Dubai:20240206T150000
DTSTAMP:20260409T074930
CREATED:20240111T164410Z
LAST-MODIFIED:20240206T192832Z
UID:10001334-1707228000-1707231600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-hdme-3/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/hdme-jan-1200-1200-px-BuIcfz.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240207T160000
DTEND;TZID=UTC:20240207T170000
DTSTAMP:20260409T074930
CREATED:20240111T164410Z
LAST-MODIFIED:20240207T194353Z
UID:10001335-1707321600-1707325200@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, CHBA Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-virtual-2/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/chba-jan-1200-1200-px-FtlSxp.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240213T140000
DTEND;TZID=Asia/Dubai:20240213T150000
DTSTAMP:20260409T074930
CREATED:20240111T164410Z
LAST-MODIFIED:20240213T194035Z
UID:10001336-1707832800-1707836400@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-hdme-4/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/hdme-jan-1200-1200-px-BuIcfz.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240214T160000
DTEND;TZID=UTC:20240214T170000
DTSTAMP:20260409T074930
CREATED:20240111T164411Z
LAST-MODIFIED:20240214T194143Z
UID:10001337-1707926400-1707930000@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, CHBA Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-virtual-3/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/chba-jan-1200-1200-px-FtlSxp.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240220T140000
DTEND;TZID=Asia/Dubai:20240220T150000
DTSTAMP:20260409T074930
CREATED:20240111T164411Z
LAST-MODIFIED:20240220T205751Z
UID:10001338-1708437600-1708441200@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-hdme-5/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/hdme-jan-1200-1200-px-BuIcfz.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240221T160000
DTEND;TZID=UTC:20240221T170000
DTSTAMP:20260409T074930
CREATED:20240111T164411Z
LAST-MODIFIED:20240221T211120Z
UID:10001339-1708531200-1708534800@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, CHBA Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-virtual-4/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/chba-jan-1200-1200-px-FtlSxp.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240227T140000
DTEND;TZID=Asia/Dubai:20240227T150000
DTSTAMP:20260409T074930
CREATED:20240111T164412Z
LAST-MODIFIED:20240227T215814Z
UID:10001340-1709042400-1709046000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-hdme-6/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/hdme-jan-1200-1200-px-BuIcfz.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240228
DTEND;VALUE=DATE:20240301
DTSTAMP:20260409T074930
CREATED:20210814T212651Z
LAST-MODIFIED:20240228T204309Z
UID:10000811-1709078400-1709251199@global.hsmai.org
SUMMARY:2 Day Revenue Management Workshop – Singapore
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/07/hsmai_academy-2-day-workshop-w-border-scaled.jpg” image_size=”full” align=”center” margin_bottom=”20″][/vc_column][/vc_row][vc_row css=”.vc_custom_1627529759549{margin-bottom: 25px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”2-DAY REVENUE TRAINING FOR HOTELS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1698204938975{margin-bottom: 0px !important;}”] \nSINGAPORE INSTITUTE OF HOSPITALITY \n1 Coleman Street\, The Adelphi\, #04-37 Singapore 179803 \n10 Online courses PLUS Face to face Workshop over 2 days\nWednesday – 9:00am – 5:00pm\nThursday – 9:00am – 5:00pm\n \nThis fast-paced two-day workshop is a great opportunity for anyone who is looking to learn more about managing revenue in a hotel or any accommodation business. The workshop adds practical experience to the online courses.  The course is for people who would like to move into a Revenue Management role\, those with less than 3 years experience\, and those who need to manage a Revenue staff member or team. \nTo earn the “Certificate in Revenue Management (Hospitality)”\, you will need to complete the 10 online courses. \n[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1626307595607{margin-bottom: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=”” width=”1/2″][vc_custom_heading text=”SELF-PACED ONLINE COURSES INCLUDED” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/07/lady-laptop-image.png”][vc_tta_accordion title_tag=”p” section_title_tag=”p” style=”flat” color=”green” spacing=”1″ gap=”3″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-sort-amount-up” add_icon=”true” title=”The Essential Components of Revenue Management” tab_id=”1696980228060-f2089c45-f7dd”][vc_column_text css=”.vc_custom_1698043243217{margin-bottom: 0px !important;}”]The fundamental components of Revenue Management are applied to any business that has fixed capacity\, perishable inventory\, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  It’s not just about pricing.  The discipline involves many skills and this initial course will introduce you to each one. \nYou will learn:\n\nThe main elements of the function of Revenue Management\nUnderstand Revenue Management Terms and definitions\nTo identify a revenue management career path\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-location-arrow” add_icon=”true” title=”Understanding your guests pathway to booking” tab_id=”1696980228087-47dbdb89-04da”][vc_column_text css=”.vc_custom_1533781145752{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow customers shop for accommodation\nLearn what drives customers search and selection process\nLearn what influences their choices during their search (including travel agents)’\nThe customer journey\, from dreaming about a holiday\, to shopping\, booking\, and experiencing the holiday or trip\nTravel inspiration how do we find the inspiration to travel\, and where to travel to?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-retweet” add_icon=”true” title=”Market Segmentation” tab_id=”1698037345547-134c2d1a-6506″][vc_column_text css=”.vc_custom_1533781293684{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat segmentation is\nWhy hotels segment their markets\nHow to define each segment e.g. Corporate\, Events\, Wholesale\, Retail etc\nIs a channel the same as a segment?\nHow to use this segmentation to gain insights and improve bottom line results\nUnderstand different consumer behaviours in difference channel\nUnderstand the different terms and strategies around using Segments vs Channels vs personalised offer\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-building” add_icon=”true” title=”Understanding the Hospitality Industry” tab_id=”1698037370099-11fb7994-89b2″][vc_column_text css=”.vc_custom_1533781230366{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat are the fundamental principles of Economics and their role in Hotel Revenue Management?\nHow do Revenue Directors monitor and measure their competitor marketplace?\nHow do Hotel Managers identify true competitor properties?\nHow do you read competitor reports and use other data to derive strategic insights\, and use the data to make better decisions?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-bar” add_icon=”true” title=”Distribution” tab_id=”1698037474840-be23d571-eb23″][vc_column_text css=”.vc_custom_1698043274885{margin-bottom: 0px !important;}”] \nYou will learn:\nThe definition of Distribution within the Accommodation sector\nThe definition of accommodation Inventory and how it is managed\nThe types of distribution channels\nThe factors of the Cost of Sale\nThe steps to implementing a successful Distribution Strategy\nThe important role of technology in a Distribution Strategy\nThe definition of Rate Parity and its role in Distribution[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-reply-all” add_icon=”true” title=”Rooms Forecasting” tab_id=”1698037556381-64782c37-be14″][vc_column_text css=”.vc_custom_1533874899798{margin-bottom: 0px !important;}”] \nYou will Learn:\n\nWhat are the different types of forecasts?\nWhat are the objectives for each of the types of forecasts?\nWhat information do I need to put a forecast together?\nHow do I find this information?\nWhat questions should I ask when putting together a forecast?\nHow often should I be adjusting the forecasts?\nWhat are the steps that I need to follow to put the forecast together?\nWhat is the difference between unconstrained and constrained demand?\nWhat are the elements of an accurate forecast?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-sort-numeric-up-alt” add_icon=”true” title=”Hotel Rooms Pricing” tab_id=”1698037630423-1410eea6-53c0″][vc_column_text css=”.vc_custom_1536034455951{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow to price your different room types\nDifferent types of pricing explained – what and why:\n\nBAR\, Rack\, Group\, Corporate\, Tactical vs Strategic pricing\, Mobile only pricing – why?\, Wholesalers\, Static vs Dynamic rates\, Corporate & Event\, Opaque Pricing\, Length of Stay Pricing\, Loyalty clubs and Closed User Group rates\n\n\nPackages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?\nUnderstanding the impact on discounting -How to calculate Occupancy needed to offset discounts\nUnderstanding the influences on pricing including decoy and anchor pricing\nLead time and its impact on pricing\nDisplacement Analysis\nContracts\nTechnology available to monitor and manage pricing\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-line” add_icon=”true” title=”Revenue Strategy” tab_id=”1698037695637-b440e73a-ecf0″][vc_column_text css=”.vc_custom_1698043292078{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the components of a good revenue strategy;\nDifferent revenue strategies explained;\nPricing Strategy;\nExercises in how to use the Revenue Strategy to manage day-to-day tactics;\nInventory Control- how inventory can impact on sales. If forecasting constraint\, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory.\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-lightbulb” add_icon=”true” title=”Understanding Business Intelligence for Hotels” tab_id=”1698037745855-977ad08e-63cb”][vc_column_text css=”.vc_custom_1698045302183{margin-bottom: 0px !important;}”]All business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need\, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence. \nYou will learn: \n\nWhat types of reports do RM’s create\nWhere is data available\nHow to read\, and gain insights from data and reports\nHow to present data in easily digestible format\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-american-sign-language-interpreting” add_icon=”true” title=”Roles\, Structure and Revenue Meetings” tab_id=”1698037785893-24021a83-b58d”][vc_column_text css=”.vc_custom_1533875378062{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the different types of structures and the benefits and challenges of each;\nTo understand the key elements of how revenue management integrates into an organisation;\nThe company culture is key to being successful in revenue roles\, learn why\nTo understand the key elements of how revenue management integrates into an organisation;\nLearn about the various roles that Revenue staff perform\n\nTo understand the importance of the Revenue Meeting and how it contributes to the culture across the business. \n\nImportance of regular revenue meeting involving all department heads of hotel\nWhat to discuss?\nWhat reports to distribute prior to the meeting\nHow to ensure meeting is effective in setting strategy instead of just reviewing reports\n\n[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”IN-PERSON 2-DAY WORKSHOP AGENDA” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/08/2017-revenue-ready-first-class-in-singapore-forecasting.jpg”][vc_tta_accordion title_tag=”h3″ section_title_tag=”p” style=”flat” color=”green” spacing=”3″ gap=”3″ active_section=”1″ no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-warehouse” add_icon=”true” title=”Revenue Workshop Agenda” tab_id=”1698038068776-9d1d1058-f43f”][vc_column_text disable_pattern=”false” css=”.vc_custom_1698045702354{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  It is a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  It is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  It is designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Introduction to Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1698051788241{background-color: #e0e0e0 !important;}”][vc_custom_heading text=”ENROL NOW!” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”WHO SHOULD ATTEND?” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_empty_space height=”50″][mk_custom_list] \n\n          Aspiring Revenue Managers\n          Professionals with less than 3 years of experience\n          Managers overseeing Revenue teams\n\n[/mk_custom_list][vc_custom_heading text=”MEET THE TRAINERS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_employees style=”classic” column=”2″ description=”false” employees=”1298\, 3274\, 2639\, 31039″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50″][vc_custom_heading text=”SUPPORTING PARTNER” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” name_color=”#ffffff” employees=”30205″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/2-day-revenue-management-workshop-sydney/
LOCATION:Singapore Institue of Hospitality\, 1 Coleman Street\,\, The Adelphi #04-37\, 179803\, Singapore
CATEGORIES:Chapter Events,Classes,Events,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/10/hsmai_academy-2-day-workshop_500x500-square-w-border-Oa6jYg.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240228T160000
DTEND;TZID=UTC:20240228T170000
DTSTAMP:20260409T074930
CREATED:20240111T164412Z
LAST-MODIFIED:20240228T215821Z
UID:10001341-1709136000-1709139600@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, CHBA Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-virtual-5/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/chba-jan-1200-1200-px-FtlSxp.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20240604T130000
DTEND;TZID=Asia/Singapore:20240604T143000
DTSTAMP:20260409T074930
CREATED:20240520T071111Z
LAST-MODIFIED:20240528T075540Z
UID:10001438-1717506000-1717511400@global.hsmai.org
SUMMARY:Revenue Management Essentials Classes June 4 – July 9
DESCRIPTION:Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization\, and confirm their knowledge\, experience\, and capabilities in the field. This course takes a deep dive into the fundamentals\, cross-disciplinary partnerships\, and emerging elements impacting revenue optimization. \n\nSix weekly webinar classes of 60-90 minutes each\nHSMAI CRME Study Guide “Evolving Dynamics of Revenue Management” PDF Version\nUS$75 off the cost of gaining your CRME
URL:https://global.hsmai.org/event/revenue-management-essentials-classes-june-4-july-9/
LOCATION:Virtual
CATEGORIES:Classes,Events,Revenue,Training Workshop,Virtual,Virtual Classes,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/05/hsmai_academy_june_rev_mgmt_square-5x5H4n.tmp_-XroWOI.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240710T160000
DTEND;TZID=UTC:20240710T170000
DTSTAMP:20260409T074930
CREATED:20240613T163226Z
LAST-MODIFIED:20240710T222953Z
UID:10001451-1720627200-1720630800@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-6/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/06/chba-class-2-1200x1200-1-VOLjuU.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240717T160000
DTEND;TZID=UTC:20240717T170000
DTSTAMP:20260409T074930
CREATED:20240613T163232Z
LAST-MODIFIED:20240716T232635Z
UID:10001452-1721232000-1721235600@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-7/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/06/chba-class-2-1200x1200-1-VOLjuU.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240724T160000
DTEND;TZID=UTC:20240724T170000
DTSTAMP:20260409T074930
CREATED:20240613T163233Z
LAST-MODIFIED:20240724T005656Z
UID:10001453-1721836800-1721840400@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-8/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/06/chba-class-2-1200x1200-1-VOLjuU.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240731T160000
DTEND;TZID=UTC:20240731T170000
DTSTAMP:20260409T074930
CREATED:20240613T163233Z
LAST-MODIFIED:20240731T021420Z
UID:10001454-1722441600-1722445200@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-9/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/06/chba-class-2-1200x1200-1-VOLjuU.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240807T160000
DTEND;TZID=UTC:20240807T170000
DTSTAMP:20260409T074930
CREATED:20240613T163234Z
LAST-MODIFIED:20240807T034441Z
UID:10001455-1723046400-1723050000@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-10/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/06/chba-class-2-1200x1200-1-VOLjuU.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20240924T130000
DTEND;TZID=Asia/Singapore:20240924T143000
DTSTAMP:20260409T074930
CREATED:20240626T191337Z
LAST-MODIFIED:20240904T062743Z
UID:10001470-1727182800-1727188200@global.hsmai.org
SUMMARY:Revenue Management Essentials Classes 24th Sept. – 29th Oct.
DESCRIPTION:Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization\, and confirm their knowledge\, experience\, and capabilities in the field. This course takes a deep dive into the fundamentals\, cross-disciplinary partnerships\, and emerging elements impacting revenue optimization. \n\nSix weekly webinar classes of 60-90 minutes each\nHSMAI CRME Study Guide “Evolving Dynamics of Revenue Management” PDF Version\nUS$75 off the cost of gaining your CRME
URL:https://global.hsmai.org/event/revenue-management-essentials-classes-24th-september-to-29th-october/
LOCATION:Virtual
CATEGORIES:Classes,Events,Revenue,Training Workshop,Virtual,Virtual Classes,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/rme-with-border-BDStTw.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240924T130000
DTEND;TZID=Australia/Melbourne:20240924T143000
DTSTAMP:20260409T074930
CREATED:20240905T062659Z
LAST-MODIFIED:20240905T062659Z
UID:10001534-1727182800-1727188200@global.hsmai.org
SUMMARY:Revenue Management Essentials Classes September 24 – October 29
DESCRIPTION:
URL:https://global.hsmai.org/event/revenue-management-essentials-classes-september-24-october-29/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Events,Imported,Revenue,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/6-1-Uc8TDO.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240924T130000
DTEND;TZID=Australia/Melbourne:20240924T143000
DTSTAMP:20260409T074930
CREATED:20240906T062812Z
LAST-MODIFIED:20240924T091127Z
UID:10001537-1727182800-1727188200@global.hsmai.org
SUMMARY:Revenue Management Essentials Classes September 24 – October 29
DESCRIPTION:
URL:https://global.hsmai.org/event/revenue-management-essentials-classes-september-24-october-29-2/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Events,Imported,Revenue,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/6-1-0tCDIC.tmp_-X0C9QV.tmp_-LXyE2L.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240925T160000
DTEND;TZID=Asia/Dubai:20240925T170000
DTSTAMP:20260409T074930
CREATED:20240809T041144Z
LAST-MODIFIED:20240925T092724Z
UID:10001497-1727280000-1727283600@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1723033596245{margin-bottom: 0px !important;}”]The CHBA program allows you to demonstrate your hospitality business acumen proficiency\, upgrade your skills\, and elevate your understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge\, skillset\, and expertise.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign Up Now” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-11/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/4-chba-1200-1200-px-XARA1t.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241001T140000
DTEND;TZID=UTC:20241001T150000
DTSTAMP:20260409T074930
CREATED:20240809T041150Z
LAST-MODIFIED:20241001T105752Z
UID:10001498-1727791200-1727794800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:OVERVIEW \nDigital Marketing is no longer a niche\, digital marketing is marketing!  Digital marketing is at the core of building a hotels awareness\, reputation and filling rooms.  And while not everyone needs to be an expert\, everyone should have basic knowledge of how digital marketing works and how\, if done well\, it will drive a hotels success. \n– Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?\n– Do you feel like you know one area of digital well but might be missing out on some other important segments?\n– Do you work with digital marketers\, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?\n– For a comprehensive overview of the hotel digital marketing landscape\, this is the program for you. \nClick here to learn more.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-40/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/hdme-oct-nov-1200-1200-px-mJHDSD.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20241002T160000
DTEND;TZID=Asia/Dubai:20241002T170000
DTSTAMP:20260409T074930
CREATED:20240809T041155Z
LAST-MODIFIED:20241002T111452Z
UID:10001499-1727884800-1727888400@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1723033596245{margin-bottom: 0px !important;}”]The CHBA program allows you to demonstrate your hospitality business acumen proficiency\, upgrade your skills\, and elevate your understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge\, skillset\, and expertise.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign Up Now” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-12/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/4-chba-1200-1200-px-XARA1t.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241008T140000
DTEND;TZID=UTC:20241008T150000
DTSTAMP:20260409T074930
CREATED:20240809T041156Z
LAST-MODIFIED:20241007T120020Z
UID:10001500-1728396000-1728399600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:OVERVIEW \nDigital Marketing is no longer a niche\, digital marketing is marketing!  Digital marketing is at the core of building a hotels awareness\, reputation and filling rooms.  And while not everyone needs to be an expert\, everyone should have basic knowledge of how digital marketing works and how\, if done well\, it will drive a hotels success. \n– Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?\n– Do you feel like you know one area of digital well but might be missing out on some other important segments?\n– Do you work with digital marketers\, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?\n– For a comprehensive overview of the hotel digital marketing landscape\, this is the program for you. \nClick here to learn more.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-41/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/hdme-oct-nov-1200-1200-px-mJHDSD.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20241009T160000
DTEND;TZID=Asia/Dubai:20241009T170000
DTSTAMP:20260409T074930
CREATED:20240809T041156Z
LAST-MODIFIED:20241009T122635Z
UID:10001501-1728489600-1728493200@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1723033596245{margin-bottom: 0px !important;}”]The CHBA program allows you to demonstrate your hospitality business acumen proficiency\, upgrade your skills\, and elevate your understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge\, skillset\, and expertise.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign Up Now” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-13/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/4-chba-1200-1200-px-XARA1t.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241011T090000
DTEND;TZID=Australia/Melbourne:20241011T123000
DTSTAMP:20260409T074930
CREATED:20240911T072717Z
LAST-MODIFIED:20241011T113104Z
UID:10001543-1728637200-1728649800@global.hsmai.org
SUMMARY:Building your Hotel Sales Strategy for 2025 – Phuket
DESCRIPTION:
URL:https://global.hsmai.org/event/building-your-hotel-sales-strategy-for-2025-phuket/
LOCATION:M Social Hotel Phuket\, 199 Soi Rat Uthit 200 Pi 1\, Pa Tong\, Kathu District\, 83150\, Thailand
CATEGORIES:Classes,Events,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/2-VbaLjF.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241011T090000
DTEND;TZID=Australia/Melbourne:20241011T170000
DTSTAMP:20260409T074930
CREATED:20240731T003042Z
LAST-MODIFIED:20240809T021042Z
UID:10001492-1728637200-1728666000@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Phuket
DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1582376827465{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm”][vc_empty_space height=”200″][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497886773{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497919042{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”200″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1582376529200{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1582375787059{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][mk_button dimension=”outline” size=”xx-large” align=”center” fullwidth=”true” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]ENROL NOW[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1581546705643{background-color: #eeee22 !important;}”][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text align=”center” css=”.vc_custom_1581548953704{margin-bottom: 0px !important;}”] \n14 & 15 September 2020\n9:00 am to 5:00 pm\nFrom $350 USD\nPatong Merlin Hotel / 44 akfhdkjahsdf\n[/vc_column_text][mk_button dimension=”flat” size=”x-large” url=”https://hsmaiasia.org/hotel-revenue-training-workshops/” target=”_blank” align=”center” bg_color=”#669933″ btn_hover_bg=”#8224e3″]REGISTER NOW[/mk_button][vc_empty_space][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_custom_heading text=”MEET” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580814747183{margin-bottom: 0px !important;}”]Networking Opportunity \nLearn from Hospitality Experts[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”black” size=”xl” align=”center”][vc_custom_heading text=”LEARN” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436376457{margin-bottom: 0px !important;}”] \nTwo days of revenue and digital marketing training\nOpportunity to continue with online globally recognised Certificate\n[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-star” color=”black” size=”xl” align=”center”][vc_custom_heading text=”ACTION” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436484404{margin-bottom: 0px !important;}”] \nPractical skills\nBe job ready\n[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288507234{background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288976882{margin-top: 50px !important;background-color: #ffffff !important;}”][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582375223580{margin-left: 200px !important;border-left-width: 100px !important;background-color: #62b5e5 !important;}”][vc_column width=”1/3″ css=”.vc_custom_1582375978923{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376279275{margin-left: 20px !important;}”]1. Commercial Overview \n2. Understanding your Guests path to booking \n3. Understanding the Accommodation Market \n4. Market Segmentation \n5. Forecasting[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288806547{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376320805{margin-bottom: 0px !important;margin-left: 20px !important;}”]6. Distribution \n7. Merchandising your property \n8. Setting your Rates Strategy \n9. Active Revenue Management \n10. OTA Deep dive[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288815706{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376330031{margin-bottom: 0px !important;margin-left: 20px !important;}”]11. Commercial Overview \n12. Understanding your Guests path to booking \n13. Understanding the Accommodation Market \n14. Market Segmentation \n15. Forecasting[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288675901{margin-left: 50px !important;background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288941131{margin-bottom: 50px !important;background-color: #ffffff !important;}”][vc_empty_space][mk_button dimension=”outline” corner_style=”rounded” size=”x-large” url=”https://hsmaiacademy.org/hotel-revenue-digital-workshop-agenda/” target=”_blank” align=”center” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]VIEW THE FULL AGENDA[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”HOTEL REVENUE TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”10880\, 2885″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”4581\, 1298″][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582290071801{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/ticket-303706_1280.png?id=12031) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Opening Soon” font_container=”tag:h3|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_empty_space][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582289608132{margin-right: 300px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”ACCOMMODATION RATE” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1581554719549{margin-bottom: 0px !important;}”]Superior Pool View: THB 2\,000 per night \nInclusions:\n• Rate is per room per night\, inclusive of 10% service charge and 7% government tax.\n• Rate is inclusive of daily buffet breakfast at Coconut Coffee Shop\n• Rate is inclusive of internet access[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1581561003250{margin-left: 50px !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/dmc-class-phuket/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/1-1-GudCRW.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241014T080000
DTEND;TZID=Australia/Melbourne:20241014T170000
DTSTAMP:20260409T074930
CREATED:20240731T003046Z
LAST-MODIFIED:20240809T021043Z
UID:10001493-1728892800-1728925200@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/dmc-class-bangkok/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/2-2-XYoTWS.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
END:VCALENDAR