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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230831
DTEND;VALUE=DATE:20230902
DTSTAMP:20260411T050248
CREATED:20230603T121105Z
LAST-MODIFIED:20230831T001520Z
UID:10001153-1693440000-1693612799@global.hsmai.org
SUMMARY:No Vacancy 2023
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/01/hsmai-landscape-no-vacancy.png” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1691391060369{margin-bottom: 0px !important;}”]NoVacancy is Australia’s largest and most important exhibition and conference for the entire accommodation industry\, including hotels\, motels\, serviced apartments\, resorts\, casinos\, student accommodation\, holiday parks and beyond. \nCovering the entire supply chain in hotel and accommodation\, NoVacancy delivers the latest solutions\, trends and ideas\, bringing together thousands of the most influential decision makers\, suppliers and innovators annually. \nNoVacancy is recognised as the annual must-attend\, a place the industry comes to be inspired\, to modernise their property\, optimise their business\, enhance the guest experience and maximise profits.[/vc_column_text][vc_column_text css=”.vc_custom_1691456623944{margin-bottom: 0px !important;}”]Please use the coupon code: HSMAI for your free ticket. Register and find out more here: https://novacancy.com.au/[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”NO VACANCY” style=”flat” color=”green” align=”center” el_class=”get_my_copy” link=”url:https%3A%2F%2Fnovacancy.com.au%2F|title:No%20vacancy%202023|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][mk_ornamental_title font_family=”none”] \n \n[/mk_ornamental_title][vc_custom_heading text=”COMPETING WITH THE BIG BRANDS: HOW SMALL HOTELS HAVE A DISTINCT ADVANTAGE” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_custom_heading text=”10:30 AM\, 31st August – Small Hoteliers Theatre” font_container=”tag:h4|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_empty_space][vc_custom_heading text=”SPEAKERS” font_container=”tag:h4|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees column=”4″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”28894\, 28903\, 28892\, 1298″][/vc_column][/vc_row][vc_row][vc_column][mk_ornamental_title font_family=”none”] \n \n[/mk_ornamental_title][vc_custom_heading text=”WANT TO INCREASE LOYALTY? THIS IS WHAT YOU NEED TO DO” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_custom_heading text=”3:30 PM\, 31st August – Hotel Marketing and Revenue Theatre” font_container=”tag:h4|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_empty_space][vc_custom_heading text=”SPEAKERS” font_container=”tag:h4|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees rounded_image=”false” grayscale_image=”false” description=”false” employees=”28888\, 28890\, 1298″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/no-vacancy-2023/
LOCATION:ICC Sydney Exhibition Centre\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Commercial,Digital,Events,Hsmai Partner Event,Marketing,Revenue
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/08/hsmai-002-no-vacancy-ydCVmf.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20230928T140000
DTEND;TZID=Asia/Hong_Kong:20230928T180000
DTSTAMP:20260411T050248
CREATED:20230826T234603Z
LAST-MODIFIED:20230905T005919Z
UID:10001237-1695909600-1695924000@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:HSMAI PowerUp is an HSMAI Greater China Chapter casual educational & networking event series for local city market professionals to connect\, learn\, and build their commercial networks. \nThis is a great opportunity for commercial (sales\, marketing\, digital\, revenue\, distribution) executives from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way 🥂. \nThe format for the event is 3-hour education and 1-hour networking on a Friday afternoon to end the work week and kick off the weekend). This event will focus on commercial topics and feature digital marketing best practices. \nRegistration: from 1:00pm \nSessions: 2:00pm – 5:00pm \nAfternoon Tea: 3:30pm to 4:00pm \nNetworking: 5:00pm – 6:00pm
URL:https://global.hsmai.org/event/power-up-education-networking-hong-kong-2/
LOCATION:HOTEL ICON\, 17 Science Museum Rd\, Tsim Sha Tsui\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/09/powerup-hong-kong-square-gkY3bi.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20230929T140000
DTEND;TZID=Asia/Hong_Kong:20230929T180000
DTSTAMP:20260411T050248
CREATED:20230728T205819Z
LAST-MODIFIED:20230908T014457Z
UID:10001206-1695996000-1696010400@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:HSMAI PowerUp is an HSMAI Greater China Chapter casual educational & networking event series for local city market professionals to connect\, learn\, and build their commercial networks. \nThis is a great opportunity for commercial (sales\, marketing\, digital\, revenue\, distribution) executives from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way 🥂. \nThe format for the event is 3-hour education and 1-hour networking on a Friday afternoon to end the work week and kick off the weekend). This event will focus on commercial topics and feature from Digital Marketing best practice. \nRegistration: from 1:00pm \nSessions: 2:00pm – 5:00pm \nAfternoon Tea: 3:30pm to 4:00pm \nNetworking: 5:00pm – 6:00pm
URL:https://global.hsmai.org/event/power-up-education-networking-hong-kong/
LOCATION:HOTEL ICON\, 17 Science Museum Rd\, Tsim Sha Tsui\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/08/pup-networking-hk-9G5csF.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20230929T140000
DTEND;TZID=Asia/Hong_Kong:20230929T180000
DTSTAMP:20260411T050248
CREATED:20230906T011457Z
LAST-MODIFIED:20230908T014457Z
UID:10001241-1695996000-1696010400@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:HSMAI PowerUp is an HSMAI Greater China Chapter casual educational & networking event series for local city market professionals to connect\, learn\, and build their commercial networks. \nThis is a great opportunity for commercial (sales\, marketing\, digital\, revenue\, distribution) executives from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way 🥂. \nThe format for the event is 3-hour education and 1-hour networking on a Friday afternoon to end the work week and kick off the weekend). This event will focus on commercial topics and feature digital marketing best practices. \nRegistration: from 1:00pm \nSessions: 2:00pm – 5:00pm \nAfternoon Tea: 3:30pm to 4:00pm \nNetworking: 5:00pm – 6:00pm
URL:https://global.hsmai.org/event/power-up-education-networking-hong-kong-3/
LOCATION:HOTEL ICON\, 17 Science Museum Rd\, Tsim Sha Tsui\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/09/powerup-hong-kong-square-gkY3bi.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20231013T140000
DTEND;TZID=Asia/Hong_Kong:20231013T180000
DTSTAMP:20260411T050248
CREATED:20230909T015744Z
LAST-MODIFIED:20230911T023225Z
UID:10001244-1697205600-1697220000@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:HSMAI PowerUp is an HSMAI Greater China Chapter casual educational & networking event series for local city market professionals to connect\, learn\, and build their commercial networks. \nThis is a great opportunity for commercial (sales\, marketing\, digital\, revenue\, distribution) executives from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way 🥂. \nThe format for the event is 3-hour education and 1-hour networking on a Friday afternoon to end the work week and kick off the weekend). This event will focus on commercial topics and feature from Digital Marketing best practice. \nRegistration: from 1:00pm \nSessions: 2:00pm – 5:00pm \nAfternoon Tea: 3:30pm to 4:00pm \nNetworking: 5:00pm – 6:00pm
URL:https://global.hsmai.org/event/power-up-education-networking-hong-kong-4/
LOCATION:HOTEL ICON\, 17 Science Museum Rd\, Tsim Sha Tsui\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/09/powerup-hong-kong-square-2-clndZu.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20231013T143000
DTEND;TZID=Asia/Hong_Kong:20231013T180000
DTSTAMP:20260411T050248
CREATED:20230912T024350Z
LAST-MODIFIED:20231013T073000Z
UID:10001246-1697207400-1697220000@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:  \nHSMAI PowerUp is an HSMAI Greater China Chapter casual educational & networking event series for local city market professionals to connect\, learn\, and build their commercial networks. \nThis is a great opportunity for commercial (sales\, marketing\, digital\, revenue\, distribution) executives from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way 🥂. \nThe format for the event is 3-hour education and 1-hour networking on a Friday afternoon to end the work week and kick off the weekend). This event will focus on commercial topics and feature from Digital Marketing best practice. \nRegistration: from 1:00pm \nSessions: 2:30pm – 5:00pm \nAfternoon Tea: 3:30pm to 4:00pm \nNetworking: 5:00pm – 6:00pm
URL:https://global.hsmai.org/event/power-up-education-networking-hong-kong-5/
LOCATION:HOTEL ICON\, 17 Science Museum Rd\, Tsim Sha Tsui\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/09/powerup-hong-kong-square-2-clndZu.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20240229T170000
DTEND;TZID=Asia/Singapore:20240229T193000
DTSTAMP:20260411T050248
CREATED:20240111T075752Z
LAST-MODIFIED:20240229T204137Z
UID:10001330-1709226000-1709235000@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Singapore
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/powerup-singapore-2024-3-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP EDUCATION & NETWORKING SINGAPORE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1705393602226{margin-bottom: 0px !important;}”] \nThursday 29 February\, 2024 \nRegistration: from 4:20pm | Event: 5:00pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome & HSMAI Update” tab_id=”1707754047515-2a6c564e-97fb”][/vc_tta_section][vc_tta_section title=”2024 Hospitality Trends: Staying Ahead with Data-Driven Insights” tab_id=”1707754462347-19b92863-2183″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1708431162860{margin-bottom: 0px !important;}”]The team at Lighthouse will provide an update of key trends and latest interesting data points. Sit tight for an engaging session of Kahoot quizzing to learn the fun way and win some prizes![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24511″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Elevate Direct Bookings with Data-Driven Digital Marketing Strategies” tab_id=”1706248415643-f666a261-7100″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1707892030890{margin-bottom: 0px !important;}”]In the rapidly changing landscape of the travel industry\, it is crucial to utilize data-driven digital marketing strategies. This approach is imperative for capitalizing on current traveler trends\, ultimately boosting bookings and revenue\, surpassing Online Travel Agencies (OTAs) and gaining a competitive edge. By consistently analyzing data and implementing initiatives such as hyper-personalized campaigns\, cross-channel integration\, and conversion point optimization\, hotels can effectively tap into potential customers and drive growth in bookings and revenue.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31013″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Transforming Hospitality Sales” tab_id=”1707754033927-9e1253c7-0f8e”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1707754141926{margin-bottom: 0px !important;}”] \nA spotlight discussion on the complimentary roles of traditional sales skills and digital tools in creating a more personalised\, efficient\, and effective sales process. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”4″ employees=”6057\, 31018\, 31226\, 31000″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Speed-Friending and Drinks” tab_id=”1707754147608-195322d4-09f2″][/vc_tta_section][vc_tta_section title=”Networking and Drinks & Canapes” tab_id=”1707754218474-891f80bb-bd90″][/vc_tta_section][/vc_tta_accordion][vc_empty_space][vc_custom_heading text=”VENUE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1707906039285{margin-bottom: 0px !important;}”] \nBeast & Butterflies at M Social Hotel Singapore \n90 Robertson Quay\, Level 1\, Singapore 238259 \n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTER HERE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_btn title=”For questions or assistance contact us” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:mailto%3Adee%40hsmai-asia.org|target:_blank” el_class=”get_my_copy”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”SPEAKERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees rounded_image=”false” grayscale_image=”false” description=”false” employees=”31013\, 6057\, 24511\, 31018\, 24620\, 3110\, 31000\, 31226\, 1298″][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” description=”false” name_color=”#ffffff” employees=”24139\, 30911″][vc_row_inner is_fullwidth_content=”false” disable_element=”yes”][vc_column_inner width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/lighthouse.jpg” image_size=”full” align=”center”][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/emarketingeye.jpg” image_size=”full” align=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-singapore-3/
LOCATION:Venue to be Advised-Singapore\, Singapore
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/01/pu_2024_singapore_feb29-x7CAzD.tmp_.jpg
ORGANIZER;CN="HSMAI Singapore":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20240301T160000
DTEND;TZID=Asia/Hong_Kong:20240301T183000
DTSTAMP:20260411T050248
CREATED:20231212T044400Z
LAST-MODIFIED:20240301T210037Z
UID:10001310-1709308800-1709317800@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/12/powerup-hong-kong-2024-2-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP EDUCATION & NETWORKING HONG KONG” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1705043567140{margin-bottom: 0px !important;}”] \nFriday 01 March\, 2024 \nRegistration: from 3:20pm | Event: 4:00pm – 6:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome & HSMAI Update” tab_id=”1707299552456-5837a252-b9d1″][/vc_tta_section][vc_tta_section title=”Fireside Chat: Travel Unicorn Investor – Fritz Demopoulos – on Global Travel 2024″ tab_id=”1707299631295-79e22eb8-d26a”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1707299614433{margin-bottom: 0px !important;}”] \nFritz Demopoulos is the founding Partner of Queen’s Road Capital Venture Capital firm. He is an entrepreneur and investor within the media and internet industries for over 10 years.  His investment profile includes travel unicorns such as GetYourGuide from Germany\, TravelPerk from Spain\, Good Choice from Korea. Previous to setting up this VC firm he co-founded http://Qunar.com \, China’s largest travel internet company.  Fritz will share with us his insight on trends in the global travel industry from a key stakeholder\, visionary\, science and technology enthusiast’s point of view. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”31078\, 14772″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Strategic Approach to Multi-Channel Digital Marketing” tab_id=”1707451934933-5ae4d361-1c73″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1707451991186{margin-bottom: 0px !important;}”] \nUnleash the power of strategic multi-channel digital marketing. Join us to explore effective tactics for maximising marketing impact across diverse digital channels. Discover the secrets behind successful multi-channel strategies and learn how to leverage these channels to achieve your business objectives. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31099″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Unlocking Your Guests True Value” tab_id=”1705043834567-164d66f4-83b6″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1706868522704{margin-bottom: 0px !important;}”]In an era where data reigns supreme\, hoteliers are increasingly recognizing the immense potential residing within their own data repositories. Emphasizing first-party data means putting your guests first and building on a relationship founded in trust\, without sacrificing marketing campaign performance. And beyond the realm of room bookings\, ancillary data paves a way to unlocking the full potential of Total RevPAR. In this session\, we will discuss the challenges and benefits of zero- party and first-party data for hoteliers to unlock the fullest potential of their guests.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31044″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Marketing Your Property in 2024″ tab_id=”1707304673035-e92d5d70-c410″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1707304708946{margin-bottom: 0px !important;}”] \nA unique ‘up close & personal’ discussion between a panel of esteemed Hong Kong Hoteliers which will explore the Hotel marketing landscape and the tools available to achieve cost effective success in 2024. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”4″ description=”false” employees=”31306\, 30973″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Marketing the Un-Marketable” tab_id=”1709030984813-aced5acb-1094″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1709031048241{margin-bottom: 0px !important;}”] \nTravelers are looking for surprises over standardized experiences. A company in Hong Kong promoted unconventional destinations such as Afghanistan\, Yemen\, Somalia and Syria.  All groups are fully booked not because they charge less than traditional tourist destinations. Founder of TravPholer  https://travpholer.com/ Alfred Lam will share with us how they grow an engaging community among Chinese travelers with an appetite for different spices. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”31338\, 14772″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Speed-Friending and Drinks” tab_id=”1707305113317-05b60cd0-56ba”][/vc_tta_section][vc_tta_section title=”Networking and Drinks & Canapes” tab_id=”1707305128194-e28a0646-9545″][/vc_tta_section][/vc_tta_accordion][vc_custom_heading text=”VENUE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1707934640490{margin-bottom: 0px !important;}”] \nHyatt Regency Hong Kong\, Tsim Sha Tsui \n18 Hanoi Rd\, Tsim Sha Tsui\, Hong Kong \n[/vc_column_text][vc_empty_space][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTER HERE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_btn title=”For questions or assistance contact us” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:mailto%3Adee%40hsmai-asia.org|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”SPEAKERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees rounded_image=”false” grayscale_image=”false” description=”false” employees=”24620\, 31044\, 31078\, 14772\, 31099\, 31306\, 31338\, 30973″][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1708396033503{padding-bottom: -20px !important;}”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” name_color=”#ffffff” position_color=”#ffffff” about_color=”#ffffff” social_color=”#ffffff” employees=”5952\, 5292″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” name_color=”#ffffff” position_color=”#ffffff” about_color=”#ffffff” employees=”31134″][vc_row_inner css=”.vc_custom_1708396207687{padding-top: -20px !important;}”][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-hong-kong-6/
LOCATION:Venue to be Advised – Hong Kong\, Hong Kong\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/12/pu_2024_hongkong_mar1-2xJ6lO.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20240301T170000
DTEND;TZID=Asia/Hong_Kong:20240301T193000
DTSTAMP:20260411T050248
CREATED:20231208T161413Z
LAST-MODIFIED:20240109T074215Z
UID:10001307-1709312400-1709321400@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:Friday 01 March\, 2024 \nRegistration: from 4:20pm | Event: 5:00pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders.
URL:https://global.hsmai.org/event/power-up-education-networking-singapore-2/
LOCATION:Venue to be Advised – Hong Kong\, Hong Kong\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/01/pu_2024_hongkong_mar1-1-vj256O.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20240927T140000
DTEND;TZID=Asia/Singapore:20240927T180000
DTSTAMP:20260411T050248
CREATED:20240629T194441Z
LAST-MODIFIED:20240927T094337Z
UID:10001478-1727445600-1727460000@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/banner-with-eaton-updated-scaled.jpg” image_size=”large” frame_style=”single_line” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723009366553{margin-bottom: 0px !important;}”] \nFriday 27 September\, 2024 \nRegistration: from 1:15pm | Event: 2:00pm – 5:00pm| Networking: 5:00pm – 6:00pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing / digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 3-hour Education and 1-hour Networking 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/hkpu-montage-v2.jpg” image_size=”full” align=”center”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_empty_space height=”50px”][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1723448337892-5e750756-5da2″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” order=”ASC” employees=”14772\, 24620″][/vc_tta_section][vc_tta_section title=”AI\, Personalization & Data Analytics: A Deep Dive into Hospitality Investment Trends” tab_id=”1723448433223-e0bfe0ab-7c6b”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1726024220136{margin-bottom: 0px !important;}”] \nThe hospitality industry is constantly evolving to meet increasingly demanding guest expectations. Today’s travellers expect rapid service\, expanded amenities\, and immersive\, memorable experiences. We will explore the hospitality investment trends that will deliver on these expectations. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”24490″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Rev Up Your Revenue: Thriving Through Challenges with Data-Driven Commercial Strategies” tab_id=”1725508314326-4e96d252-47f4″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1725509043332{margin-bottom: 0px !important;}”] \nDesigned specifically for commercial hoteliers\, this session focuses on leveraging data-driven insights to overcome industry challenges and boost revenue. Discover how to optimize commercial strategies by using analytics to make smarter business decisions\, elevate guest experiences\, and drive sustainable growth. Learn how leading hoteliers are harnessing data to stay competitive in a fast-paced market and maximize profitability. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”25877″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Hotelier Perspectives” tab_id=”1727416202914-76181dd5-7af1″][vc_row_inner][vc_column_inner][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”30973\, 36589″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Fireside Chat: Story of an Innovator back in the Hotel Industry” tab_id=”1726024160046-70177606-9413″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1724177955142{margin-bottom: 0px !important;}”] \nSean has helped many large corporations went through various type of innovation. He will share with audiences in this fireside chat what it takes to drive innovation in a large company\,  what kind of leader can manage a large cross region team\, how hospitality is different and draws him back\, and why Hong Kong again at this time. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”35643″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Innovating the Travel Experience: Leveraging Technology for a Seamless Journey” tab_id=”1724398071416-e40944ea-5005″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1724730303220{margin-bottom: 0px !important;}”] \nIn today’s fast-paced world\, the travel industry is rapidly evolving with the integration of cutting-edge technology. This session will explore how advancements in travel tech are transforming the customer experience from booking to check-in\, and beyond. Join us as we dive into the latest trends in artificial intelligence\, big data\, and mobile solutions that are reshaping the industry. Learn how these innovations are driving efficiency\, personalization\, and customer satisfaction\, and discover practical strategies to implement these technologies within your organization. Whether you’re a tech enthusiast or a travel industry professional\, this session will provide valuable insights into the future of travel. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”26020″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Fireside Chat: Digital Transformation in the Travel Industry” tab_id=”1723448478420-71aece14-3c82″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1724212060179{margin-bottom: 0px !important;}”] \nAndy will share with us his experience of digital transformation using data and technology to enhance customer experience.  He will further explain how travel industry is different and can be both challenging and rewarding. Also he will explore the future of technology using computer and behavioral science to anticipate the needs of guests. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”35655″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”What if a Hotel could Build Community” tab_id=”1726111046684-c5830e61-bad1″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1724212090870{margin-bottom: 0px !important;}”] \nEaton Workshop is a global mission-driven hospitality company that focuses on the Triple Bottom Line as its business model \, is global in outlook\, yet local in community engagement. Mr. Thompson will demonstrate the advantages that a Triple Bottom Line model can provide in terms of Financial Returns\, Marketing \, People Engagement and Sustainable impact and how a Hotel can build community. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”35645″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Networking Drinks & Canapés” tab_id=”1723448621706-b7994f94-fb02″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/whatsapp-image-2024-09-11-at-18.54.18_e5815af6.jpg” image_width=”400″ image_height=”250″ align=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_empty_space height=”50px”][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner is_fullwidth_content=”false” css=”.vc_custom_1723012581132{background-color: #ffffff !important;}”][vc_column_inner][vc_empty_space height=”50″][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_employees rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” orderby=”post__in” name_color=”#ffffff” position_color=”#ffffff” about_color=”#ffffff” social_color=”#ffffff” employees=”25770\, 24163\, 24139″][vc_custom_heading text=”PREVIOUS EVENT GALLERY” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_images_carousel images=”35415\,35416\,35417\,35418\,35419\,35420\,35421\,35422\,35423\,35424\,35425\,35426\,35427\,35428\,35429\,35430\,35431\,35432\,35433\,35434″ img_size=”1200×800″ speed=”3000″ slides_per_view=”3″ autoplay=”yes” hide_pagination_control=”yes” wrap=”yes” css=””][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner is_fullwidth_content=”false” disable_element=”yes” css=”.vc_custom_1723012637657{background-color: #ffffff !important;}”][vc_column_inner][vc_empty_space height=”50″][vc_custom_heading text=”PREVIOUS EVENT GALLERY” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_table] \n\n\n\n\n\nCatalysts for Change\n\n\nEdward Wright\, CMP\n\n\nDownload\n\n\n\n\nElevate Direct Bookings with Data-Driven Digital Marketing Strategies\n\n\nCharithya Kandage\n\n\nDownload\n\n\n\n\n[/mk_table][vc_empty_space height=”150″][vc_btn title=”VIEW EVENT GALLERY” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fwww.saffronasiamedia.com%2Fhsmai-power-up-20-03-24|target:_blank” el_class=”get_my_copy”][vc_single_image image=”31728″ img_size=”large” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-hong-kong-7/
LOCATION:Venue to be Advised – Hong Kong\, Hong Kong\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/06/pu_2024_hongkong_sep27-iE6HJm.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241010
DTEND;VALUE=DATE:20241011
DTSTAMP:20260411T050248
CREATED:20240712T212926Z
LAST-MODIFIED:20241009T110015Z
UID:10001484-1728518400-1728604799@global.hsmai.org
SUMMARY:Digital Marketing Conference – Phuket
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1701848687394{margin-bottom: 0px !important;}”] \n\n\n\n\nJoin us for a unique opportunity to see Hotel leaders sharing their knowledge and experience in Digital Marketing\, Commercial Management\, Sales & Revenue Optimization. Our expert speakers will provide you with invaluable insights and strategies to drive your business in 2025. \nRegister today for the Digital  Marketing Conference Asia to upskill your knowledge and next-level budget planning in beautiful Phuket! \n\n\n\n\n\n\n\n\nDemystify and unlock tips & tricks to Generative AI\, and learn how to maximize its potential.\nLearn more about the current and future Digi-scape and how to navigate the evolving market landscape with confidence.\nDiscover the transformative power of a robust Tech and Marketing focused budgeting strategy to stay ahead of the curve in 2024.\nStay connected by meeting and networking with industry leaders\, your local & regional peers\, and discovering the latest in Digital Marketing / Commercial.\nEngage with esteemed hotel leaders representing a diverse range of disciplines including GM\, DOSM\, DOS\, DRM\, Owners\, Owner Reps\, and Owner Management.\n\n\n\n\n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-conference-phuket/
CATEGORIES:Digital
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/thailand_300x300_2024-9pTCwE.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241011T090000
DTEND;TZID=Australia/Melbourne:20241011T170000
DTSTAMP:20260411T050248
CREATED:20240731T003042Z
LAST-MODIFIED:20240809T021042Z
UID:10001492-1728637200-1728666000@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Phuket
DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1582376827465{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm”][vc_empty_space height=”200″][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497886773{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497919042{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”200″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1582376529200{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1582375787059{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][mk_button dimension=”outline” size=”xx-large” align=”center” fullwidth=”true” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]ENROL NOW[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1581546705643{background-color: #eeee22 !important;}”][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text align=”center” css=”.vc_custom_1581548953704{margin-bottom: 0px !important;}”] \n14 & 15 September 2020\n9:00 am to 5:00 pm\nFrom $350 USD\nPatong Merlin Hotel / 44 akfhdkjahsdf\n[/vc_column_text][mk_button dimension=”flat” size=”x-large” url=”https://hsmaiasia.org/hotel-revenue-training-workshops/” target=”_blank” align=”center” bg_color=”#669933″ btn_hover_bg=”#8224e3″]REGISTER NOW[/mk_button][vc_empty_space][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_custom_heading text=”MEET” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580814747183{margin-bottom: 0px !important;}”]Networking Opportunity \nLearn from Hospitality Experts[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”black” size=”xl” align=”center”][vc_custom_heading text=”LEARN” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436376457{margin-bottom: 0px !important;}”] \nTwo days of revenue and digital marketing training\nOpportunity to continue with online globally recognised Certificate\n[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-star” color=”black” size=”xl” align=”center”][vc_custom_heading text=”ACTION” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436484404{margin-bottom: 0px !important;}”] \nPractical skills\nBe job ready\n[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288507234{background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288976882{margin-top: 50px !important;background-color: #ffffff !important;}”][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582375223580{margin-left: 200px !important;border-left-width: 100px !important;background-color: #62b5e5 !important;}”][vc_column width=”1/3″ css=”.vc_custom_1582375978923{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376279275{margin-left: 20px !important;}”]1. Commercial Overview \n2. Understanding your Guests path to booking \n3. Understanding the Accommodation Market \n4. Market Segmentation \n5. Forecasting[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288806547{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376320805{margin-bottom: 0px !important;margin-left: 20px !important;}”]6. Distribution \n7. Merchandising your property \n8. Setting your Rates Strategy \n9. Active Revenue Management \n10. OTA Deep dive[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288815706{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376330031{margin-bottom: 0px !important;margin-left: 20px !important;}”]11. Commercial Overview \n12. Understanding your Guests path to booking \n13. Understanding the Accommodation Market \n14. Market Segmentation \n15. Forecasting[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288675901{margin-left: 50px !important;background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288941131{margin-bottom: 50px !important;background-color: #ffffff !important;}”][vc_empty_space][mk_button dimension=”outline” corner_style=”rounded” size=”x-large” url=”https://hsmaiacademy.org/hotel-revenue-digital-workshop-agenda/” target=”_blank” align=”center” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]VIEW THE FULL AGENDA[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”HOTEL REVENUE TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”10880\, 2885″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”4581\, 1298″][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582290071801{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/ticket-303706_1280.png?id=12031) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Opening Soon” font_container=”tag:h3|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_empty_space][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582289608132{margin-right: 300px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”ACCOMMODATION RATE” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1581554719549{margin-bottom: 0px !important;}”]Superior Pool View: THB 2\,000 per night \nInclusions:\n• Rate is per room per night\, inclusive of 10% service charge and 7% government tax.\n• Rate is inclusive of daily buffet breakfast at Coconut Coffee Shop\n• Rate is inclusive of internet access[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1581561003250{margin-left: 50px !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/dmc-class-phuket/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/1-1-GudCRW.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241011T133000
DTEND;TZID=Asia/Bangkok:20241011T170000
DTSTAMP:20260411T050248
CREATED:20240810T021518Z
LAST-MODIFIED:20240915T075849Z
UID:10001510-1728653400-1728666000@global.hsmai.org
SUMMARY:* AI in Hospitality – Phuket
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/08/dmw-webinar-class_phuketonly-2-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723573425837{margin-bottom: 0px !important;}”] \nFriday 11 October\, 2024 \nDiscover how to attract tech-savvy travelers and boost your hotel’s visibility with SEO\, voice search optimization\, and social media strategies tailored for Gen Z. Learn to enhance your advertising efforts using AI for higher ROAS and leverage advanced chatbots to generate direct bookings and provide 24/7 guest service seamlessly. \nClasses: \n1:30pm – 2:30pm How to Target Gen Z & Tech-Savvy Travellers\n2:30pm – 3:30pm Using AI for Smart Advertising & Personalized Guest Experiences\n3:30pm – 4:00pm Afternoon Coffee/ Tea\n4:00pm – 5:00pm Chatbots and Direct Bookings[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainor[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”35267″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-workshop-phuket-afternoon-class/
CATEGORIES:Digital,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/3-1-AUoJHO.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241014T080000
DTEND;TZID=Australia/Melbourne:20241014T170000
DTSTAMP:20260411T050248
CREATED:20240731T003046Z
LAST-MODIFIED:20240809T021043Z
UID:10001493-1728892800-1728925200@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/dmc-class-bangkok/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/2-2-XYoTWS.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241014T090000
DTEND;TZID=Asia/Bangkok:20241014T123000
DTSTAMP:20260411T050248
CREATED:20240810T021521Z
LAST-MODIFIED:20241006T102853Z
UID:10001511-1728896400-1728909000@global.hsmai.org
SUMMARY:How to Create Marketing Content – Bangkok
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/08/dmw-webinar-class_bangkokonly-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723201720462{margin-bottom: 0px !important;}”] \nMonday 14 October\, 2024 \nUnlock your hotel’s potential with our engaging workshop designed to enhance your marketing strategies through meaningful content. In three focused hours\, learn to define your audience with buyer personas\, use social listening tools\, understand the marketing funnel\, and create impactful content for each stage to drive action and improve marketing outcomes. \nClasses: \n9:00am – 10:00am How getting to know your Audience can grow your Hotel Brand\n10:00am – 10:30am Coffee / Tea Break\n10:30am – 12:00pm Understanding the Marketing Funnel and How it Connects to Content Creation\n12:00pm – 12:30pm Practice content creation skills \n[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainor[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”35267″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-workshop-bangkok-morning-class/
CATEGORIES:Digital,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/2-2-taqoPB.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241014T093000
DTEND;TZID=Asia/Bangkok:20241014T123000
DTSTAMP:20260411T050248
CREATED:20240904T062746Z
LAST-MODIFIED:20240904T062746Z
UID:10001532-1728898200-1728909000@global.hsmai.org
SUMMARY:How to Create Content that Connects with Your Audience Strategically – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/how-to-create-content-that-connects-with-your-audience-strategically-bangkok/
CATEGORIES:Digital,Events,Imported,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/3-7OnAui.tmp_-ziv89y.tmp_-VMqzTm.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241014T133000
DTEND;TZID=Asia/Bangkok:20241014T170000
DTSTAMP:20260411T050248
CREATED:20240810T021524Z
LAST-MODIFIED:20240915T075850Z
UID:10001512-1728912600-1728925200@global.hsmai.org
SUMMARY:* AI in Hospitality – Bangkok
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/08/dmw-webinar-class_bangkokonly-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723201297464{margin-bottom: 0px !important;}”] \nMonday 14 October\, 2024 \nDiscover how to attract tech-savvy travelers and boost your hotel’s visibility with SEO\, voice search optimization\, and social media strategies tailored for Gen Z. Learn to enhance your advertising efforts using AI for higher ROAS and leverage advanced chatbots to generate direct bookings and provide 24/7 guest service seamlessly. \nClasses: \n1:30pm – 2:30pm How to Target Gen Z & Tech-Savvy Travellers\n2:30pm – 3:30pm Using AI for Smart Advertising & Personalized Guest Experiences\n3:30pm – 4:00pm Afternoon Coffee/ Tea\n4:00pm – 5:00pm Chatbots and Direct Bookings[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainor[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”35267″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-workshop-bangkok-afternoon-class/
CATEGORIES:Digital,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/4-1-aVVaHr.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20241127T170000
DTEND;TZID=Asia/Singapore:20241127T193000
DTSTAMP:20260411T050248
CREATED:20240829T052812Z
LAST-MODIFIED:20241020T125857Z
UID:10001525-1732726800-1732735800@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Singapore
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/06/sgpu-nov-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1718737203281{margin-bottom: 0px !important;}”] \nWednesday 27 November\, 2024 \nRegistration: from 4:20pm | Event: 5:00pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome & HSMAI Update” tab_id=”1709277429632-4c3788c2-2b51″][/vc_tta_section][vc_tta_section title=”2024 Hospitality Trends: Staying Ahead with Data-Driven Insights” tab_id=”1709277429656-d643f926-7ab7″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1708431162860{margin-bottom: 0px !important;}”]The team at Lighthouse will provide an update of key trends and latest interesting data points. Sit tight for an engaging session of Kahoot quizzing to learn the fun way and win some prizes![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24511″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Elevate Direct Bookings with Data-Driven Digital Marketing Strategies” tab_id=”1709277429826-44903ee6-38c7″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1707892030890{margin-bottom: 0px !important;}”]In the rapidly changing landscape of the travel industry\, it is crucial to utilize data-driven digital marketing strategies. This approach is imperative for capitalizing on current traveler trends\, ultimately boosting bookings and revenue\, surpassing Online Travel Agencies (OTAs) and gaining a competitive edge. By consistently analyzing data and implementing initiatives such as hyper-personalized campaigns\, cross-channel integration\, and conversion point optimization\, hotels can effectively tap into potential customers and drive growth in bookings and revenue.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31013″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Transforming Hospitality Sales” tab_id=”1709277429977-5c8aa187-fdd1″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1707754141926{margin-bottom: 0px !important;}”] \nA spotlight discussion on the complimentary roles of traditional sales skills and digital tools in creating a more personalised\, efficient\, and effective sales process. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”4″ employees=”6057\, 31018\, 31226\, 31000″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Speed-Friending and Drinks” tab_id=”1709277430150-e15242a6-f1a7″][/vc_tta_section][vc_tta_section title=”Networking and Drinks & Canapes” tab_id=”1709277430187-1dafc1c9-ecca”][/vc_tta_section][/vc_tta_accordion][vc_empty_space][vc_custom_heading text=”VENUE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1707906039285{margin-bottom: 0px !important;}”] \nBeast & Butterflies at M Social Hotel Singapore \n90 Robertson Quay\, Level 1\, Singapore 238259 \n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”PHOTO GALLERY” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_empty_space][vc_gallery interval=”3″ images=”31441\,31442\,31443\,31444\,31445\,31446\,31447\,31448\,31449\,31450\,31451\,31452\,31453\,31454\,31455\,31456\,31457\,31458\,31459\,31460\,31461\,31462\,31463\,31464\,31465\,31466″ img_size=”medium”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][vc_custom_heading text=”SPEAKERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees rounded_image=”false” grayscale_image=”false” description=”false” employees=”31013\, 6057\, 24511\, 31018\, 24620\, 3110\, 31000\, 31226\, 1298″][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” description=”false” name_color=”#ffffff” employees=”24139\, 30911″][vc_row_inner is_fullwidth_content=”false” disable_element=”yes”][vc_column_inner width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/lighthouse.jpg” image_size=”full” align=”center”][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/emarketingeye.jpg” image_size=”full” align=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-singapore-4/
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/pu_2024_singapore_nov27-VeiSHA.tmp_.jpg
ORGANIZER;CN="HSMAI Singapore":MAILTO:info@hsmai-asia.org
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