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DTSTART;VALUE=DATE:20241010
DTEND;VALUE=DATE:20241011
DTSTAMP:20260413T043324
CREATED:20240712T212926Z
LAST-MODIFIED:20241009T110015Z
UID:10001484-1728518400-1728604799@global.hsmai.org
SUMMARY:Digital Marketing Conference – Phuket
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1701848687394{margin-bottom: 0px !important;}”] \n\n\n\n\nJoin us for a unique opportunity to see Hotel leaders sharing their knowledge and experience in Digital Marketing\, Commercial Management\, Sales & Revenue Optimization. Our expert speakers will provide you with invaluable insights and strategies to drive your business in 2025. \nRegister today for the Digital  Marketing Conference Asia to upskill your knowledge and next-level budget planning in beautiful Phuket! \n\n\n\n\n\n\n\n\nDemystify and unlock tips & tricks to Generative AI\, and learn how to maximize its potential.\nLearn more about the current and future Digi-scape and how to navigate the evolving market landscape with confidence.\nDiscover the transformative power of a robust Tech and Marketing focused budgeting strategy to stay ahead of the curve in 2024.\nStay connected by meeting and networking with industry leaders\, your local & regional peers\, and discovering the latest in Digital Marketing / Commercial.\nEngage with esteemed hotel leaders representing a diverse range of disciplines including GM\, DOSM\, DOS\, DRM\, Owners\, Owner Reps\, and Owner Management.\n\n\n\n\n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-conference-phuket/
LOCATION:NSW
CATEGORIES:Digital
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/thailand_300x300_2024-9pTCwE.tmp_.jpg
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DTSTART;TZID=Australia/Melbourne:20241011T090000
DTEND;TZID=Australia/Melbourne:20241011T170000
DTSTAMP:20260413T043324
CREATED:20240731T003042Z
LAST-MODIFIED:20240809T021042Z
UID:10001492-1728637200-1728666000@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Phuket
DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1582376827465{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm”][vc_empty_space height=”200″][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497886773{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497919042{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”200″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1582376529200{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1582375787059{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][mk_button dimension=”outline” size=”xx-large” align=”center” fullwidth=”true” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]ENROL NOW[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1581546705643{background-color: #eeee22 !important;}”][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text align=”center” css=”.vc_custom_1581548953704{margin-bottom: 0px !important;}”] \n14 & 15 September 2020\n9:00 am to 5:00 pm\nFrom $350 USD\nPatong Merlin Hotel / 44 akfhdkjahsdf\n[/vc_column_text][mk_button dimension=”flat” size=”x-large” url=”https://hsmaiasia.org/hotel-revenue-training-workshops/” target=”_blank” align=”center” bg_color=”#669933″ btn_hover_bg=”#8224e3″]REGISTER NOW[/mk_button][vc_empty_space][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_custom_heading text=”MEET” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580814747183{margin-bottom: 0px !important;}”]Networking Opportunity \nLearn from Hospitality Experts[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”black” size=”xl” align=”center”][vc_custom_heading text=”LEARN” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436376457{margin-bottom: 0px !important;}”] \nTwo days of revenue and digital marketing training\nOpportunity to continue with online globally recognised Certificate\n[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-star” color=”black” size=”xl” align=”center”][vc_custom_heading text=”ACTION” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436484404{margin-bottom: 0px !important;}”] \nPractical skills\nBe job ready\n[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288507234{background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288976882{margin-top: 50px !important;background-color: #ffffff !important;}”][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582375223580{margin-left: 200px !important;border-left-width: 100px !important;background-color: #62b5e5 !important;}”][vc_column width=”1/3″ css=”.vc_custom_1582375978923{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376279275{margin-left: 20px !important;}”]1. Commercial Overview \n2. Understanding your Guests path to booking \n3. Understanding the Accommodation Market \n4. Market Segmentation \n5. Forecasting[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288806547{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376320805{margin-bottom: 0px !important;margin-left: 20px !important;}”]6. Distribution \n7. Merchandising your property \n8. Setting your Rates Strategy \n9. Active Revenue Management \n10. OTA Deep dive[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288815706{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376330031{margin-bottom: 0px !important;margin-left: 20px !important;}”]11. Commercial Overview \n12. Understanding your Guests path to booking \n13. Understanding the Accommodation Market \n14. Market Segmentation \n15. Forecasting[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288675901{margin-left: 50px !important;background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288941131{margin-bottom: 50px !important;background-color: #ffffff !important;}”][vc_empty_space][mk_button dimension=”outline” corner_style=”rounded” size=”x-large” url=”https://hsmaiacademy.org/hotel-revenue-digital-workshop-agenda/” target=”_blank” align=”center” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]VIEW THE FULL AGENDA[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”HOTEL REVENUE TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”10880\, 2885″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”4581\, 1298″][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582290071801{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/ticket-303706_1280.png?id=12031) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Opening Soon” font_container=”tag:h3|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_empty_space][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582289608132{margin-right: 300px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”ACCOMMODATION RATE” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1581554719549{margin-bottom: 0px !important;}”]Superior Pool View: THB 2\,000 per night \nInclusions:\n• Rate is per room per night\, inclusive of 10% service charge and 7% government tax.\n• Rate is inclusive of daily buffet breakfast at Coconut Coffee Shop\n• Rate is inclusive of internet access[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1581561003250{margin-left: 50px !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/dmc-class-phuket/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/1-1-GudCRW.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241011T133000
DTEND;TZID=Asia/Bangkok:20241011T170000
DTSTAMP:20260413T043324
CREATED:20240810T021518Z
LAST-MODIFIED:20240915T075849Z
UID:10001510-1728653400-1728666000@global.hsmai.org
SUMMARY:* AI in Hospitality – Phuket
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/08/dmw-webinar-class_phuketonly-2-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723573425837{margin-bottom: 0px !important;}”] \nFriday 11 October\, 2024 \nDiscover how to attract tech-savvy travelers and boost your hotel’s visibility with SEO\, voice search optimization\, and social media strategies tailored for Gen Z. Learn to enhance your advertising efforts using AI for higher ROAS and leverage advanced chatbots to generate direct bookings and provide 24/7 guest service seamlessly. \nClasses: \n1:30pm – 2:30pm How to Target Gen Z & Tech-Savvy Travellers\n2:30pm – 3:30pm Using AI for Smart Advertising & Personalized Guest Experiences\n3:30pm – 4:00pm Afternoon Coffee/ Tea\n4:00pm – 5:00pm Chatbots and Direct Bookings[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainor[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”35267″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-workshop-phuket-afternoon-class/
LOCATION:NSW
CATEGORIES:Digital,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/3-1-AUoJHO.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241014T080000
DTEND;TZID=Australia/Melbourne:20241014T170000
DTSTAMP:20260413T043324
CREATED:20240731T003046Z
LAST-MODIFIED:20240809T021043Z
UID:10001493-1728892800-1728925200@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/dmc-class-bangkok/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/2-2-XYoTWS.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241014T090000
DTEND;TZID=Asia/Bangkok:20241014T123000
DTSTAMP:20260413T043324
CREATED:20240810T021521Z
LAST-MODIFIED:20241006T102853Z
UID:10001511-1728896400-1728909000@global.hsmai.org
SUMMARY:How to Create Marketing Content – Bangkok
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/08/dmw-webinar-class_bangkokonly-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723201720462{margin-bottom: 0px !important;}”] \nMonday 14 October\, 2024 \nUnlock your hotel’s potential with our engaging workshop designed to enhance your marketing strategies through meaningful content. In three focused hours\, learn to define your audience with buyer personas\, use social listening tools\, understand the marketing funnel\, and create impactful content for each stage to drive action and improve marketing outcomes. \nClasses: \n9:00am – 10:00am How getting to know your Audience can grow your Hotel Brand\n10:00am – 10:30am Coffee / Tea Break\n10:30am – 12:00pm Understanding the Marketing Funnel and How it Connects to Content Creation\n12:00pm – 12:30pm Practice content creation skills \n[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainor[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”35267″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-workshop-bangkok-morning-class/
LOCATION:NSW
CATEGORIES:Digital,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/2-2-taqoPB.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241014T093000
DTEND;TZID=Asia/Bangkok:20241014T123000
DTSTAMP:20260413T043324
CREATED:20240904T062746Z
LAST-MODIFIED:20240904T062746Z
UID:10001532-1728898200-1728909000@global.hsmai.org
SUMMARY:How to Create Content that Connects with Your Audience Strategically – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/how-to-create-content-that-connects-with-your-audience-strategically-bangkok/
LOCATION:NSW
CATEGORIES:Digital,Events,Imported,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/3-7OnAui.tmp_-ziv89y.tmp_-VMqzTm.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241014T133000
DTEND;TZID=Asia/Bangkok:20241014T170000
DTSTAMP:20260413T043324
CREATED:20240810T021524Z
LAST-MODIFIED:20240915T075850Z
UID:10001512-1728912600-1728925200@global.hsmai.org
SUMMARY:* AI in Hospitality – Bangkok
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/08/dmw-webinar-class_bangkokonly-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723201297464{margin-bottom: 0px !important;}”] \nMonday 14 October\, 2024 \nDiscover how to attract tech-savvy travelers and boost your hotel’s visibility with SEO\, voice search optimization\, and social media strategies tailored for Gen Z. Learn to enhance your advertising efforts using AI for higher ROAS and leverage advanced chatbots to generate direct bookings and provide 24/7 guest service seamlessly. \nClasses: \n1:30pm – 2:30pm How to Target Gen Z & Tech-Savvy Travellers\n2:30pm – 3:30pm Using AI for Smart Advertising & Personalized Guest Experiences\n3:30pm – 4:00pm Afternoon Coffee/ Tea\n4:00pm – 5:00pm Chatbots and Direct Bookings[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainor[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”35267″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-workshop-bangkok-afternoon-class/
LOCATION:NSW
CATEGORIES:Digital,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/4-1-aVVaHr.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20241127T170000
DTEND;TZID=Asia/Singapore:20241127T193000
DTSTAMP:20260413T043324
CREATED:20240829T052812Z
LAST-MODIFIED:20241020T125857Z
UID:10001525-1732726800-1732735800@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Singapore
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/06/sgpu-nov-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1718737203281{margin-bottom: 0px !important;}”] \nWednesday 27 November\, 2024 \nRegistration: from 4:20pm | Event: 5:00pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome & HSMAI Update” tab_id=”1709277429632-4c3788c2-2b51″][/vc_tta_section][vc_tta_section title=”2024 Hospitality Trends: Staying Ahead with Data-Driven Insights” tab_id=”1709277429656-d643f926-7ab7″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1708431162860{margin-bottom: 0px !important;}”]The team at Lighthouse will provide an update of key trends and latest interesting data points. Sit tight for an engaging session of Kahoot quizzing to learn the fun way and win some prizes![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24511″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Elevate Direct Bookings with Data-Driven Digital Marketing Strategies” tab_id=”1709277429826-44903ee6-38c7″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1707892030890{margin-bottom: 0px !important;}”]In the rapidly changing landscape of the travel industry\, it is crucial to utilize data-driven digital marketing strategies. This approach is imperative for capitalizing on current traveler trends\, ultimately boosting bookings and revenue\, surpassing Online Travel Agencies (OTAs) and gaining a competitive edge. By consistently analyzing data and implementing initiatives such as hyper-personalized campaigns\, cross-channel integration\, and conversion point optimization\, hotels can effectively tap into potential customers and drive growth in bookings and revenue.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31013″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Transforming Hospitality Sales” tab_id=”1709277429977-5c8aa187-fdd1″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1707754141926{margin-bottom: 0px !important;}”] \nA spotlight discussion on the complimentary roles of traditional sales skills and digital tools in creating a more personalised\, efficient\, and effective sales process. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”4″ employees=”6057\, 31018\, 31226\, 31000″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Speed-Friending and Drinks” tab_id=”1709277430150-e15242a6-f1a7″][/vc_tta_section][vc_tta_section title=”Networking and Drinks & Canapes” tab_id=”1709277430187-1dafc1c9-ecca”][/vc_tta_section][/vc_tta_accordion][vc_empty_space][vc_custom_heading text=”VENUE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1707906039285{margin-bottom: 0px !important;}”] \nBeast & Butterflies at M Social Hotel Singapore \n90 Robertson Quay\, Level 1\, Singapore 238259 \n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”PHOTO GALLERY” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_empty_space][vc_gallery interval=”3″ images=”31441\,31442\,31443\,31444\,31445\,31446\,31447\,31448\,31449\,31450\,31451\,31452\,31453\,31454\,31455\,31456\,31457\,31458\,31459\,31460\,31461\,31462\,31463\,31464\,31465\,31466″ img_size=”medium”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][vc_custom_heading text=”SPEAKERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees rounded_image=”false” grayscale_image=”false” description=”false” employees=”31013\, 6057\, 24511\, 31018\, 24620\, 3110\, 31000\, 31226\, 1298″][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” description=”false” name_color=”#ffffff” employees=”24139\, 30911″][vc_row_inner is_fullwidth_content=”false” disable_element=”yes”][vc_column_inner width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/lighthouse.jpg” image_size=”full” align=”center”][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/emarketingeye.jpg” image_size=”full” align=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-singapore-4/
LOCATION:NSW
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/pu_2024_singapore_nov27-VeiSHA.tmp_.jpg
ORGANIZER;CN="HSMAI Singapore":MAILTO:info@hsmai-asia.org
END:VEVENT
END:VCALENDAR