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DTSTART;TZID=Asia/Dubai:20250611T160000
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DTSTAMP:20250611T071502Z
CREATED:20250610T065846Z
LAST-MODIFIED:20250611T071502Z
UID:10001776-1749657600-1749661200@global.hsmai.org
SUMMARY:Middle East Certified in Hospitality Business Acumen (CHBA) – SOLD OUT!
DESCRIPTION:
URL:https://global.hsmai.org/event/middle-east-certified-in-hospitality-business-acumen-chba-sold-out/
LOCATION:Virtual Instructor-Led
CATEGORIES:Classes,Events,Imported,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/06/chba-me-LYi9S3-gTXlya.jpg
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CREATED:20250113T014632Z
LAST-MODIFIED:20250121T031332Z
UID:10001629-1741080600-1741107600@global.hsmai.org
SUMMARY:Masterclass: Optimizing Profit from your Restaurant
DESCRIPTION:
URL:https://global.hsmai.org/event/masterclass-optimizing-profit-from-your-restaurant-2/
CATEGORIES:Classes,Events,Imported,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/3-OY6AQ6.tmp_-xbuCwQ.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
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CREATED:20250113T014623Z
LAST-MODIFIED:20250219T064304Z
UID:10001628-1741080600-1741107600@global.hsmai.org
SUMMARY:MASTERCLASS: OPTIMIZING PROFIT FROM YOUR RESTAURANT – BANGKOK
DESCRIPTION:
URL:https://global.hsmai.org/event/masterclass-optimizing-profit-from-your-restaurant-bangkok/
LOCATION:Dusit Princess Hotel\, 53 Srinagarindra Rd\, Nong Bon\, Prawet\, Bangkok\, 10250\, Thailand
CATEGORIES:Classes,Events,Imported
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/3-9GrhzT.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
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LAST-MODIFIED:20250112T014239Z
UID:10001618-1741080600-1741107600@global.hsmai.org
SUMMARY:Masterclass: Optimizing Profit from your Restaurant
DESCRIPTION:
URL:https://global.hsmai.org/event/masterclass-optimizing-profit-from-your-restaurant/
CATEGORIES:Classes,Events,Imported,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/3-OY6AQ6.tmp_-13Hy5r.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20250304T093000
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DTSTAMP:20250112T014239Z
CREATED:20240905T062713Z
LAST-MODIFIED:20250112T014239Z
UID:10001535-1741080600-1741107600@global.hsmai.org
SUMMARY:MASTERCLASS: OPTIMIZING PROFIT FROM YOUR RESTAURANT – BANGKOK
DESCRIPTION:
URL:https://global.hsmai.org/event/masterclass-optimizing-your-restaurant-profit-2/
LOCATION:Dusit Princess Hotel\, 53 Srinagarindra Rd\, Nong Bon\, Prawet\, Bangkok\, 10250\, Thailand
CATEGORIES:Classes,Events,Imported
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/6-2-VOOFz5.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20241218
DTEND;VALUE=DATE:20241219
DTSTAMP:20241029T151344Z
CREATED:20241011T113106Z
LAST-MODIFIED:20241029T151344Z
UID:10001560-1734480000-1734566399@global.hsmai.org
SUMMARY:Master Class: Optimizing your Restaurant Profit
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiacademy.org/wp-content/uploads/sites/11/2024/08/classes_oct24_restaurant_web-banner-scaled-e1728111819550.jpg” image_size=”full” frame_style=”single_line” align=”center”][mk_ornamental_title tag_name=”h1″ text_color=”#52247f” font_family=”Lato” font_type=”google” font_size=”36″ font_weight=”600″ txt_transform=”uppercase” ornament_color=”#52247f” ornament_thickness=”3″ margin_top=”60″ margin_bottom=”50″] \nOptimizing Restaurant Profit\n[/mk_ornamental_title][vc_custom_heading text=”1-Day\, In-Person\, Instructor-Led Training” font_container=”tag:h3|text_align:center|color:%23000000″ use_theme_fonts=”yes” css=””][vc_custom_heading text=”9:30am – 5pm 18th December\, 2024 at Delhi NCR” font_container=”tag:h3|text_align:center|color:%23000000″ use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row css=”.vc_custom_1626739627329{margin-top: 25px !important;}”][vc_column width=”2/5″][mk_image src=”https://hsmaiacademy.org/wp-content/uploads/sites/11/2024/08/elsanto.jpeg”][/vc_column][vc_column width=”3/5″][vc_column_text margin_bottom=”50″ css=”.vc_custom_1724820754070{margin-bottom: 0px !important;}”]In order to run a financially successful restaurant business\, marketing efforts are not just crucial to attracting new customers but play a critical role in turning first-time guests into loyal regulars. In an ideal world\, restaurateurs would have unlimited resources to reach thousands of new guests each day that would fill their dining rooms and they would serve them all flawlessly. But in the real world\, resources are limited. Maximizing time\, talent\, and financial resources is critical to a restaurant’s profitability and longevity. \nLearn from experienced restaurateurs and marketers about how you can improve the value of your restaurant assets and improve the bottom-line.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”YOU WILL LEARN” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row equal_columns=”true” disable_element=”yes” css=”.vc_custom_1717735394847{padding-bottom: 32px !important;background-color: #eaeaea !important;}”][vc_column width=”1/4″][vc_custom_heading text=”REVENUE” font_container=”tag:h2|font_size:26|text_align:center|color:%23669933″ use_theme_fonts=”yes” css=”.vc_custom_1626741791344{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-dollar-sign” color=”custom” size=”lg” align=”center” custom_color=”#669933″][vc_column_text css=”.vc_custom_1626741497893{margin-bottom: 0px !important;}”] \nHow to apply digital marketing knowledge to grow revenue \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_custom_heading text=”OPPORTUNITIES” font_container=”tag:h2|font_size:26|text_align:center|color:%23663399″ use_theme_fonts=”yes” css=”.vc_custom_1626741798471{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-cart-arrow-down” color=”custom” size=”lg” align=”center” custom_color=”#52247f”][vc_column_text css=”.vc_custom_1626753951051{margin-bottom: 0px !important;}”] \nHow to optimize digital marketing opportunities for hotel properties and partners \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_custom_heading text=”ROI” font_container=”tag:h2|font_size:26|text_align:center|color:%23669933″ use_theme_fonts=”yes” css=”.vc_custom_1626741805880{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-undo” color=”custom” size=”lg” align=”center” custom_color=”#669933″][vc_column_text css=”.vc_custom_1626741552196{margin-bottom: 0px !important;}”] \nHow to make better decisions around marketing channel ROI \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_custom_heading text=”COMMUNICATION” font_container=”tag:h2|font_size:26|text_align:center|color:%23663399″ use_theme_fonts=”yes” css=”.vc_custom_1626741959120{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-stethoscope” color=”custom” size=”lg” align=”center” custom_color=”#52247f”][vc_column_text css=”.vc_custom_1626741539356{margin-bottom: 0px !important;}”] \nHow to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_tta_accordion section_title_tag=”h3″ style=”modern” color=”violet” c_icon=”chevron” c_position=”right” active_section=”5″ collapsible_all=”true”][vc_tta_section title=”Course Outline” tab_id=”1626740546469-2e4565b5-0fd4″][vc_column_text css=”.vc_custom_1724820332276{margin-bottom: 0px !important;}”] \n\n\nThe topics covered during the 1-day class are: \n\nCreating a concept for your Restaurant\nHow to Market your Restaurant – by Mark Shrives\, Marriott APAC\nBest Practices in Distribution\nMarketing Automation made easy – by Puneet Mahindroo\, Restaurateur\nThe Restaurant Strategy Toolbox – developed by Prof Sherri Kimes\, Emeritus Professor at Cornell University\nCompetitive Analysis & Guest Experience\nRevenue Management concepts\nMenu Design & menu Engineering – developed by Sherri Kimes\nThe role of data analytics in Restaurants\nBringing it all together – Commercialising your Restaurant\n\nWhat’s included:\n\n\n\n\n\n1-full day of classes\n6-hours training time\n\n\n\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Who should enrol?” tab_id=”1626740546513-ebd249d3-d9ac”][vc_column_text css=”.vc_custom_1724820582242{margin-bottom: 0px !important;}”]This course is for you if you: \n\nAspire to raise the value of your restaurant asset\nAre a Director of F&B at a hotel or standalone restaurant\nWork in a Commercial area with responsibility for the Food & Beverage areas\nGeneral Manager wanting to learn how to increase profits on your F&B services\nRevenue or Marketing people who want to learn more about the nuances of marketing Restaurants\nHoteliers from branded or independent property level\, regional\, or corporate level\n\nIn addition to hoteliers\, those who support hotels \n\nHospitality Supplier/Vendor/Partner Sales and Account Manager in areas that impact F&B\n\nSCROLL DOWN TO ENROL[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_custom_heading text=”CLASS AGENDA” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1728269820552{padding-top: 20px !important;}”][vc_tta_accordion section_title_tag=”h3″ style=”modern” color=”green” c_icon=”chevron” c_position=”right” active_section=”2″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”9:30am Welcome and Overview” tab_id=”1728541277444-583db37b-fdb1″][/vc_tta_section][vc_tta_section title=”The Restaurant Strategy Toolbox” tab_id=”1728541277457-ffd29928-00cc”][vc_column_text css=”.vc_custom_1728263492881{margin-bottom: 0px !important;}”] \n\nIntroduction on the Basics of F&B Revenue Management now expanded to cover all commercial areas to help make a profit.\nPerformance measurement.\nProf. Sherri Kimes explains the Strategy Toolbox available to restaurants and which strategies a restaurant can use depending upon the situation they are in.\nFollowed by an activity facilitated by Pallavi Nirula Nath where you will learn to identify the right strategies to use for a given case study.\n\n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”26155\, 25189″][/vc_tta_section][vc_tta_section title=”Customer Experience & Competitor Analysis” tab_id=”1728541277497-8720366f-eaf0″][vc_column_text css=”.vc_custom_1728266385619{margin-bottom: 0px !important;}”]I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet\, consectetur adipiscing elit. Ut elit tellus\, luctus nec ullamcorper mattis\, pulvinar dapibus leo.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”26155\, 1739″][/vc_tta_section][vc_tta_section title=”11:00am MORNING TEA” tab_id=”1728541277552-d0241f0f-5eaa”][/vc_tta_section][vc_tta_section title=”Creating a concept for your Restaurant” tab_id=”1728541277591-700d944d-67fd”][vc_column_text css=”.vc_custom_1728266869189{margin-bottom: 0px !important;}”]Learn from a recent hotel restaurant launch in Bangkok.  How did the concept come about? \nHow did they make sure the concept was delivered when guests arrived.  An expereinced hotelier will take you through a case study on a successful restaurant launch and what was learnt along the way.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Menu Design & Menu Engineering” tab_id=”1728541277641-9d09bd36-669c”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728267430685{margin-bottom: 0px !important;}”]Mission Possible: Optimising your restaurant’s sales by changing the menu.  It is possible. \nPallavi will show you how.  Based on extensive research by Dr. Sherri Kimes\, Professor Emeritus\, Cornell University\, learn about the proven best practices and then particpants take part in an activity to improve a menu\, bring along a menu from your restaurant for this activity as yu can get some expert advice and work on improving the design during this interactive session.  (If you dont have a menu\, we will supply one).[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26155″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Digital Touchpoints in the Customer Journey” tab_id=”1728541277732-252cd4d6-d62d”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728267641314{margin-bottom: 0px !important;}”]Mark Shrives from Marriott will take you through the Digital Touchpoints in the customer journey and cover some best practices to use across campaigns\, social and search to drive Restaurant & Bar Bookings.  You’ll see lots of examples allowing you to create your own ‘recipe’ for connecting the customers pre-dining.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26157″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”1:00pm LUNCH” tab_id=”1728268564309-9191df01-e34a”][/vc_tta_section][vc_tta_section title=”The Evolution of Distribution for Restaurants” tab_id=”1728541277836-dbfa66a1-cc59″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728267796731{margin-bottom: 0px !important;}”]How can you distribute your seats/tables without falling into the hotel room/ OTA trap? \nMark Shrives and his team will present you with some solid tips on what you absolutely need to do\, and some best practices to help you improve the way you manage distribution and third parties.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26157″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Revenue Management for your Restaurant” tab_id=”1728541277922-87f18bf1-46ea”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728268026353{margin-bottom: 0px !important;}”]We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas.  You also have access to 3 short courses on this through the HSMAI Academy Learning Management System.  You can study the 3 courses at your leisure.  If you dont know anything about this area\, it might be good to study the courses prior to coming to the class. \nSo\, Puneet will cover some tactics you can use\, and some tips on how to manage implementation of these types of tactics across departments.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26153″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”3:30pm AFTERNOON TEA” tab_id=”1728269036795-da312c96-de98″][/vc_tta_section][vc_tta_section title=”The importance of the Guest Experience” tab_id=”1728541278029-a9f976f1-bf0e”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728268026353{margin-bottom: 0px !important;}”]We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas.  You also have access to 3 short courses on this through the HSMAI Academy Learning Management System.  You can study the 3 courses at your leisure.  If you dont know anything about this area\, it might be good to study the courses prior to coming to the class. \nSo\, Puneet will cover some tactics you can use\, and some tips on how to manage implementation of these types of tactics across departments.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Tying everything together in a Commercial Strategy” tab_id=”1728541278110-fe759aa1-161b”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1728268026353{margin-bottom: 0px !important;}”]We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas.  You also have access to 3 short courses on this through the HSMAI Academy Learning Management System.  You can study the 3 courses at your leisure.  If you dont know anything about this area\, it might be good to study the courses prior to coming to the class. \nSo\, Puneet will cover some tactics you can use\, and some tips on how to manage implementation of these types of tactics across departments.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26153\, 26155″][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_accordion][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=”MEET THE TRAINERS” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1725294969600{margin-bottom: 0px !important;}”] \nThis course will be presented by multiple experts in managing\, marketing and operations of restaurants in Asia. \n[/vc_column_text][mk_employees column=”4″ rounded_image=”false” grayscale_image=”false” count=”4″ description=”false” employees=”26153\, 26155\, 26157\, 25189″][vc_custom_heading text=”ENROL NOW\nLimited Seating” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”” el_id=”enrol”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_padding_divider size=”30″][vc_column_text css=”.vc_custom_1728541365191{margin-bottom: 0px !important;padding-left: 20px !important;}”]Registration Fee: \nHSMAI members INR \nNon members INR \nIncludes:  \n\nFull day of training from 9am to 5pm\nLunch\, morning & afternoon tea\n3-4 expert trainers\n3 Online Courses in Restaurant Revenue Management (Valued at US$105) – to do online at your own pace\nCertificate of Completion\n\n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1728541931677{margin-bottom: 0px !important;}”]Registrations! Tickets Coming Soon…[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column][mk_divider style=”thin_solid” thin_single_color=”#52247f” thickness=”3″ margin_top=”10″][vc_custom_heading text=”SELF-PACED\, ONLINE PROGRAMS” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_basic_grid post_type=”post” max_items=”3″ item=”1648″ grid_id=”vc_gid:1728542871961-f305d47a29e2f0d8e8616b1f2b517d68-5″ taxonomies=”291″][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/master-class-optimizing-your-restaurant-profit/
LOCATION:Delhi NCR\, India
CATEGORIES:Calendar,Classes,Events,Imported,Revenue,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/10/revenue-restauant-1-E2ShrJ.tmp_-KnopaU.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241014T093000
DTEND;TZID=Asia/Bangkok:20241014T123000
DTSTAMP:20240904T062746Z
CREATED:20240904T062746Z
LAST-MODIFIED:20240904T062746Z
UID:10001532-1728898200-1728909000@global.hsmai.org
SUMMARY:How to Create Content that Connects with Your Audience Strategically – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/how-to-create-content-that-connects-with-your-audience-strategically-bangkok/
CATEGORIES:Digital,Events,Imported,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/3-7OnAui.tmp_-ziv89y.tmp_-VMqzTm.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20241011T090000
DTEND;TZID=Asia/Singapore:20241011T123000
DTSTAMP:20241011T113103Z
CREATED:20240814T024634Z
LAST-MODIFIED:20241011T113103Z
UID:10001513-1728637200-1728649800@global.hsmai.org
SUMMARY:How to Create Marketing Content – Phuket
DESCRIPTION:
URL:https://global.hsmai.org/event/how-to-create-content-that-connects-with-your-audience-strategically-phuket/
CATEGORIES:Events,Imported
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/1-6-Up3BQj.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240924T130000
DTEND;TZID=Australia/Melbourne:20240924T143000
DTSTAMP:20240924T091127Z
CREATED:20240906T062812Z
LAST-MODIFIED:20240924T091127Z
UID:10001537-1727182800-1727188200@global.hsmai.org
SUMMARY:Revenue Management Essentials Classes September 24 – October 29
DESCRIPTION:
URL:https://global.hsmai.org/event/revenue-management-essentials-classes-september-24-october-29-2/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Events,Imported,Revenue,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/6-1-0tCDIC.tmp_-X0C9QV.tmp_-LXyE2L.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240924T130000
DTEND;TZID=Australia/Melbourne:20240924T143000
DTSTAMP:20240905T062659Z
CREATED:20240905T062659Z
LAST-MODIFIED:20240905T062659Z
UID:10001534-1727182800-1727188200@global.hsmai.org
SUMMARY:Revenue Management Essentials Classes September 24 – October 29
DESCRIPTION:
URL:https://global.hsmai.org/event/revenue-management-essentials-classes-september-24-october-29/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Events,Imported,Revenue,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/6-1-Uc8TDO.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
END:VCALENDAR