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BEGIN:VEVENT
DTSTART;TZID=UTC:20260618T183000
DTEND;TZID=UTC:20260618T203000
DTSTAMP:20260512T175546Z
CREATED:20260321T114504Z
LAST-MODIFIED:20260512T175546Z
UID:10002025-1781807400-1781814600@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][vc_btn title=”Secure your space” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-31/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/2026-tt-18-june-CW4kmc.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260610T090000
DTEND;TZID=Africa/Cairo:20260610T113000
DTSTAMP:20260610T191032Z
CREATED:20260427T174123Z
LAST-MODIFIED:20260610T191032Z
UID:10002043-1781082000-1781091000@global.hsmai.org
SUMMARY:POWER-UP Cairo
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779718244679{margin-bottom: 0px !important;}”]POWER UP Cairo | Winning the Direct Guest\nDistribution costs are climbing\, online visibility is crowded\, and hotels face a critical question: how to win the direct guest.\nThis Power Up session dives into strategies at the intersection of direct booking\, personalization\, and revenue actions. Learn how to harness data\, technology\, and smarter commercial collaboration to boost conversion\, strengthen guest relationships\, and reduce reliance on third party channels. \nWhy Attend?\n• Practical insights you can apply immediately\n• Peer exchange through interactive roundtables\n• Actionable ideas to sharpen your commercial edge \nKeynote Spotlight: Iva Skrlec\nWith over 20 years shaping destinations and brands across Europe\, the Middle East\, and Africa\, Iva brings unmatched expertise in brand building\, digital growth\, and AI powered marketing. Her leadership at Hilton\, Google\, and Valamar Hotels & Resorts has earned five Effie Awards\, four Adrian Awards\, and recognition on the Brandberries Women of the Year list.\nTopic: Your Role in Shaping the Future of Direct Bookings and Staying Ahead in the Age of AI \nSponsored by TrustYou & Triptease\nThis session is proudly supported by TrustYou and Triptease \, whose innovations empower hotels to build stronger guest relationships and grow direct success. TrustYou uses AI to weave guest feedback seamlessly into the entire communication journey\, from first impression to lasting loyalty\, helping hotels respond intelligently and inspire confidence. Triptease complements this by leveraging AI driven engagement to incentivize direct bookings\, turning online visitors into loyal bookers. Together\, they ensure participants gain not only strategic insights but also exposure to the latest tools redefining how hotels communicate\, convert\, and thrive.[/vc_column_text][vc_btn title=”Secure your spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fpower-up-cairo%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-cairo/
LOCATION:InterContinental Citystars Cairo\, Cairo\, Egypt
CATEGORIES:Educational,Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/event-page-hero-image-1-2600-x-1400px-scaled-94KvMs.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260609T180000
DTEND;TZID=Africa/Cairo:20260609T200000
DTSTAMP:20260609T191102Z
CREATED:20260427T174021Z
LAST-MODIFIED:20260609T191102Z
UID:10002042-1781028000-1781035200@global.hsmai.org
SUMMARY:Tuesdays Together
DESCRIPTION:[vc_row][vc_column][vc_btn title=”Secure your spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Ftuesdays-together-april-with-hsmai-egypt%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tuesdays-together-2/
LOCATION:InterContinental Citystars Cairo\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/tt-event-page-hero-image-2600-x-1400px-scaled-UY5S31.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260521T183000
DTEND;TZID=UTC:20260521T203000
DTSTAMP:20260512T175544Z
CREATED:20260220T055741Z
LAST-MODIFIED:20260512T175544Z
UID:10001990-1779388200-1779395400@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][vc_btn title=”Secure your space” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-30/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/2026-tt-21-may-bhAuPG.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260519T180000
DTEND;TZID=UTC:20260519T200000
DTSTAMP:20260519T181049Z
CREATED:20260325T122819Z
LAST-MODIFIED:20260519T181049Z
UID:10002028-1779213600-1779220800@global.hsmai.org
SUMMARY:Tuesdays Together
DESCRIPTION:
URL:https://global.hsmai.org/event/tuesdays-together/
LOCATION:Cairo Marriott Hotel\, Saray El 16\, Gezira St\, Omar Al Khayam\, Zamalek\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/tt-may-19-2-scaled-784rgG.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260519T153000
DTEND;TZID=Africa/Cairo:20260519T173000
DTSTAMP:20260519T181049Z
CREATED:20260325T122736Z
LAST-MODIFIED:20260519T181049Z
UID:10002027-1779204600-1779211800@global.hsmai.org
SUMMARY:POWER-UP Cairo
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1774542218999{margin-bottom: 0px !important;}”]POWER-UP Cairo is HSMAI’s educational session designed for professionals working across all commercial disciplines across the hospitality industry. Bringing together approximately up to 80 participants\, Power-Up focuses on practical knowledge sharing\, tactical skills\, and real-world strategies that drive immediate business impact. The sessions connect professionals across the industry’s commercial functions\, creating a dynamic environment where industry experts exchange insights\, challenge perspectives\, and explore forward-looking approaches to revenue management\, sales\, distribution\, marketing\, and commercial performance.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Secure your space” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fpower-up-tuesdays-together%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up/
LOCATION:Cairo Marriott Hotel\, Saray El 16\, Gezira St\, Omar Al Khayam\, Zamalek\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/05/pwer-up-cairo-TczZtu.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260416T183000
DTEND;TZID=UTC:20260416T203000
DTSTAMP:20260416T164043Z
CREATED:20260123T004453Z
LAST-MODIFIED:20260416T164043Z
UID:10001949-1776364200-1776371400@global.hsmai.org
SUMMARY:Thirsty Thursday – Cancelled
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”rounded” size=”medium” letter_spacing=”0″ url=”https://hsmaime.org/product/ttdxb/” target=”_blank” button_custom_width=”0″ margin_top=”0″ margin_bottom=”15″ margin_right=”15″]Secure your space:[/mk_button][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-29/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/tt-april-cxld-h1uH8Q.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260414T180000
DTEND;TZID=UTC:20260414T200000
DTSTAMP:20260414T164037Z
CREATED:20260212T044446Z
LAST-MODIFIED:20260414T164037Z
UID:10001981-1776189600-1776196800@global.hsmai.org
SUMMARY:Tuesdays Together with HSMAI Egypt
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SECURE YOUR SPOT” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Ftuesdays-together-with-hsmai-egypt%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tuesdays-together-with-hsmai-egypt-2/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/tt-april-14-scaled-iHsUyK.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Jakarta:20260410T170000
DTEND;TZID=Asia/Jakarta:20260410T200000
DTSTAMP:20260410T154309Z
CREATED:20251215T142646Z
LAST-MODIFIED:20260410T154309Z
UID:10001909-1775840400-1775851200@global.hsmai.org
SUMMARY:HSMAI POWERUP BALI – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/whatsapp-image-2026-03-27-at-14.07.02.jpeg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP BALI – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Swiss-Belhotel Rainforest Kuta-Bali\, Jalan Sunset Road” font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Friday 10 April 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1775706087326{margin-bottom: 0px !important;}”] \nRegistration: 4:30pm | Event: 5:00pm – 8:00pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking\,\nand includes post-event dinner canapes & drinks. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/whatsapp-image-2026-04-07-at-13.16.01.jpeg” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/whatsapp-image-2026-04-07-at-13.16.02.jpeg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ offset=”0″ description=”false” employees=”34772″][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Indonesia Market Performance & Outlook Trends” tab_id=”1770012792505-5324e2c8-593f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”false” css=”.vc_custom_1771562773025{margin-bottom: 0px !important;}”] \nWalk through the current trends and outlook for Indonesia & Bali – get the insights on market performance and what’s ahead.\n[/vc_column_text][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/1.png” image_size=”full”][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”48118″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Beyond RevPAR: Mastering Total Revenue with the Modern Guest Journey” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1775531668740{margin-bottom: 0px !important;}”] \n\n\nRevPAR alone no longer tells the full story of a hotel’s commercial performance. As guest expectations evolve and margins come under pressure\, hotels must look beyond the room rate and start monetising the entire guest journey. \nIn this session\, Fandy Gunawan explores how modern hotels can drive total revenue by rethinking every guest touchpoint — from pre-arrival to post-stay. The session also focuses on practical strategies hotels can implement today to move from room-centric revenue thinking to a more holistic\, guest-centric commercial approach — turning everyday interactions into measurable revenue opportunities without compromising service quality. \n\n\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”48283″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”From Waste to Value: Rethinking Hospitality’s Hidden Resources” tab_id=”1774601745618-5287cd85-00d0″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1775460276399{margin-bottom: 0px !important;}”] \n\nWaste is often treated as a cost — but what if it could be redesigned as part of a value chain? This session explores circular approaches in hospitality\, including how materials like food waste can be regenerated and reintroduced into operations\, contributing to both sustainability goals and brand value. \n\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”48313″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Networking Break” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][vc_single_image image=”47370″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1775185679202{margin-bottom: 0px !important;}”] \n\nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications. \n\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Town Hall Discussion: Influencer Marketing in Bali: Oversaturated or Evolving?” tab_id=”1774599166506-2d7c05cf-5d84″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1775222463291{margin-bottom: 0px !important;}”] \n\nIn Bali—where content is constant and visibility is everywhere—attention has become both currency and clutter. As AI creators rise and UGC continues to scale\, influencer marketing is rapidly evolving. The real question is: what still holds value? \nWhere are you seeing real results? What feels overdone? Are we drifting into a sea of sameness—and if so\, what does it actually take to stand out? \nThis session is a collective reflection\, designed in a town hall format. Through a mix of live polling and an MC-led open discussion forum\, we’ll tap into the power of shared perspective to rethink influencer marketing together. \nBring what you love\, what you question\, and what you’re noticing. Share your thoughts\, challenge ideas\, and hear how others are navigating the same shifting landscape. \n\n[/vc_column_text][/vc_column_inner][/vc_row_inner][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”34772″][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1771562863709{margin-bottom: 0px !important;}”] \nAll session speakers and attendees debrief for a group robust discussion on topics presented.\n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1770014365304-e22b19bf-bb54″][vc_single_image image=”48297″ img_size=”medium” alignment=”center” css=””][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/4″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2026/02/canary.png” image_width=”500″ image_height=”250″ link=”https://asia.hsmai.org/team/canary-technologies/” target=”_blank”][/vc_column_inner][vc_column_inner width=”1/4″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2026/03/mg-group.png” image_width=”500″ image_height=”250″ link=”https://asia.hsmai.org/team/mg-group/” target=”_blank”][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/whatsapp-image-2026-03-27-at-14.58.31.jpeg” image_size=”full” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-bali-education-and-networking/
LOCATION:swissbel hotel\, Swiss-Belhotel Rainforest Kuta\, Jalan Sunset Road No. 101\, Bali\, Kuta\, 80361\, Indonesia
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/pu-bal-apr-tUELMn.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20260401T163000
DTEND;TZID=Asia/Bangkok:20260401T193000
DTSTAMP:20260401T142557Z
CREATED:20260101T164424Z
LAST-MODIFIED:20260401T142557Z
UID:10001923-1775061000-1775071800@global.hsmai.org
SUMMARY:HSMAI POWERUP BANGKOK – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-bkk-01-april_webpage-1-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP BANGKOK – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Wednesday\, 01 April 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Oriental Residence\, 110 Witthayu Rd\, Lumphini\, Pathum Wan\, Bangkok 10330\, Thailand” font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1770274688432{margin-bottom: 0px !important;}”] \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-bkkl-dec-montage-10.png” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”37620″][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Beyond Complexity: Mastering Thailand’s Evolving Distribution Landscape” tab_id=”1771486281209-e4d495ba-59f7″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1773984173239{margin-bottom: 0px !important;}”] \n\nThailand’s hotel distribution landscape is evolving rapidly. This session is a data-rich  sharing for an overview of the latest industry performance and key B2B trends.We’ll cut through the complexity to show how smart technology can help you prioritize high-performing channels while seamlessly managing your entire distribution network. \nAttendee Takeaways: \n1. A clear picture of Thailand’s latest hospitality data and market shifts \n2. A strategic approach to focus on key channels and automate broader distribution \n3. Practical knowledge of tools that streamline rate and inventory management \n\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”26020″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”How Personalisation Drives Revenue: Engineering the Spend-Ready Guest Journey in Bangkok” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1774587309058{margin-bottom: 0px !important;}”] \nFor today’s hospitality commercial team\, the greatest untapped opportunity lies in bridging the “Rebooking Paradox.” While guest satisfaction in APAC remains consistently high\, loyalty is lagging—with only 37% of guests currently rebooking the same hotel. This gap represents millions in lost revenue potential that can only be reclaimed by moving beyond “one-size-fits-all” service toward a data-driven\, “spend-ready” guest journey. This session explores how to unify siloed data to engineer a seamless\, high-margin journey that turns one-time visitors into lifelong advocates.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”43169″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771552218456{margin-bottom: 0px !important;}”] \nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”3739″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Networking Break” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][vc_single_image image=”47370″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Global MICE Trends 2026: Insights from a Global Meeting Planner” tab_id=”1773831554943-4205b722-8d69″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1773984191585{margin-bottom: 0px !important;}”] \nInsights from a Global Meeting Planner explores the latest MICE trends\, how global meeting planners work\, and the perspectives shaping decisions across different regions. The session reveals real\, often unseen insights into how planners think\, evaluate value\, and select destinations. It also highlights what hoteliers can do better to align with these expectations and seize emerging opportunities. By understanding these dynamics\, Thailand can adapt to an increasingly competitive landscape and take advantage of the evolving global environment.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”35055″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HEDNA Presents – Outlook for Corporate Travel 2026″ tab_id=”1770012783104-4add5481-8838″][vc_row_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”43703″][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”48013″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1774588293541{margin-top: -50px !important;margin-bottom: 0px !important;}”] \nAn insightful discussion on 2026 corporate travel with a strong Thailand and Southeast Asia focus\, featuring industry leaders. We’ll unpack shifting demand across Bangkok and key SEA markets\, evolving traveler expectations\, and regional disruptions\, while exploring how technology is reshaping distribution and connectivity. Expect sharp perspectives\, local market insights\, and practical takeaways to navigate what’s next in the region.\n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][vc_column_text css=”.vc_custom_1771552193292{margin-bottom: 0px !important;}”] \nAll session speakers and attendees debrief for a group robust discussion on topics presented.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1770014365304-e22b19bf-bb54″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/standard-partners-logo-for-pu-events.png” image_size=”full” align=”center” margin_bottom=”10″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2026/01/thailand-1.png” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-bangkok-education-networking/
LOCATION:Oriental Residence Bangkok\, 110 Wireless Road\, Lumpini\, Pathumwan\, Bangkok\, 10330\, Thailand
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/pu-bkk-apr-3-r1yvvu.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260327T163000
DTEND;TZID=Asia/Singapore:20260327T193000
DTSTAMP:20260226T075634Z
CREATED:20251215T142653Z
LAST-MODIFIED:20260226T075634Z
UID:10001910-1774629000-1774639800@global.hsmai.org
SUMMARY:HSMAI POWERUP SINGAPORE – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-sin-mar-landscape-knowledge-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP SINGAPORE – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Friday\, 27 March 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1770704874563{margin-bottom: 0px !important;}”] \nVenue: MySpace\, M Social Singapore \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-sin-nov-montage.png” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][/vc_tta_section][vc_tta_section title=”Singapore Market Performance & Outlook Trends” tab_id=”1770012792505-5324e2c8-593f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”false” css=”.vc_custom_1771478137653{margin-bottom: 0px !important;}”] \nTake a brief deep dive into the current number trends and outlook for the Singapore market – get familiar with how it’s performing and what’s ahead.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Exciting Topics Coming Soon!” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1770013962474{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Speed-Friending Networking Break” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][vc_single_image image=”47370″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1771562310655{margin-bottom: 0px !important;}”] \nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”10″ offset=”0″ description=”false” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Interactive Panel Sessions” tab_id=”1770012783104-4add5481-8838″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1771562335789{margin-bottom: 0px !important;}”] \nJoin our panel of experts for an interactive chat with the attendees.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][vc_column_text css=”.vc_custom_1771552193292{margin-bottom: 0px !important;}”] \nAll session speakers and attendees debrief for a group robust discussion on topics presented.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1770014365304-e22b19bf-bb54″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/singapore.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-singapore-education-networking/
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/pu-sin-mar-1-sFGrMe.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Seoul:20260319T163000
DTEND;TZID=Asia/Seoul:20260319T200000
DTSTAMP:20260319T105818Z
CREATED:20251219T150120Z
LAST-MODIFIED:20260319T105818Z
UID:10001914-1773937800-1773950400@global.hsmai.org
SUMMARY:HSMAI POWERUP SEOUL – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-seo-mar-landscape-2-scaled.png” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP SEOUL – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday\, 19 March 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1770610600631{margin-bottom: 0px !important;}”] \nVenue: Ryse\, Autograph Collection\, Side Note Club \nRegistration: 4:30pm | Event: 5:00pm – 8:00pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/hero.jpeg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][/vc_tta_section][vc_tta_section title=”HSMAI Update” tab_id=”1770625666868-110f2620-8a87″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771477412113{margin-bottom: 0px !important;}”] \nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”43628″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”2026 Investment Outlook for the Korean Hotel Market” tab_id=”1770012792505-5324e2c8-593f”][vc_row_inner][vc_column_inner][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” name_color=”#000000″ position_color=”#000000″ about_color=”#ffffff” social_color=”#ffffff” employees=”47202″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”An Online International Payment Link Designed for Hotels” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”40468″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Strategic Marketing Insights to Drive Hotel Direct Channel Growth” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” employees=”26327″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”From Hotelier to General Manager: A 30-Year Journey” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47198″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][/vc_tta_section][vc_tta_section title=”Networking – BBQ” tab_id=”1770012783104-4add5481-8838″][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1771477979006{margin-bottom: 0px !important;}”][vc_row_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” employees=”40706″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/chapter-board-2026.jpg” image_size=”full” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-seoul-education-networking/
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/pu-seo-mar-4-cBcsOz.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T183000
DTEND;TZID=UTC:20260312T203000
DTSTAMP:20260312T094529Z
CREATED:20260122T003558Z
LAST-MODIFIED:20260312T094529Z
UID:10001948-1773340200-1773347400@global.hsmai.org
SUMMARY:Iftar Thursday (Cancelled)
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1772532143746{margin-bottom: 0px !important;}”]In light of the current regional developments and prioritizing the safety and well-being of all\, we have decided to cancel the Thursday Iftar scheduled for March 12.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-28/
LOCATION:Sunset 55\, Waldorf Astoria Dubai Palm Jumeirah\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/2026-tt-2600-x-1400-px-fUDmHb.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20260312T150000
DTEND;TZID=Asia/Hong_Kong:20260312T183000
DTSTAMP:20260312T101534Z
CREATED:20251215T142703Z
LAST-MODIFIED:20260312T101534Z
UID:10001911-1773327600-1773340200@global.hsmai.org
SUMMARY:HSMAI POWERUP HONG KONG – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-mar-hk-landscape-banner-a-scaled.png” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP HONG KONG – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday\, 12 March 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text margin_bottom=”0″ css=”.vc_custom_1773291938348{margin-bottom: 0px !important;}”] \nVenue: Ying’nSocial Level 1\, Ying’nFlo\, Wesley Admiralty\, Hong Kong \nRegistration: 2:30pm | Event: 3:00pm – 6:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/whatsapp-image-2026-02-23-at-14.06.17.jpeg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/group-powerup-hong-kong.jpeg” image_size=”full”][/vc_tta_section][vc_tta_section title=”Hong Kong Guest Sentiment Trends vs. Major APAC Destinations” tab_id=”1770012792505-5324e2c8-593f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558744246{margin-bottom: 0px !important;}”] \nPowered by TrustYou’s guest sentiment insights\, this presentation compares Hong Kong with major APAC destinations across 2024 and 2025\, drawing on tens of thousands of reviews from leading platforms including Ctrip\, Booking.com\, and Google to reveal competitive signals and commercial implications for hotel leaders.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47165″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”How to Engage with Fans and Organisers in Experience Economy” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1772196330350{margin-bottom: 0px !important;}”] \nEvent tourism is an experience economy that involves both the demand (travelers motivated to attend) and supply (strategic development and marketing of events) to boost local economies\, enhance destination image\, and reduce seasonality.\nBlack Pink took the town by storm earlier this year\, and everyone in the hotel industry wanted more. What will it take to engage with fans and organizers to ensure we have a competitive pipeline\, and how can the hotel industry play a role?\nWe invited Mr. William Lo\, Director of HK company VIVID Centum International to share with us what is planned and what it takes to have continuous successful events coming to Hong Kong.\nVIVID Centum is the global strategic partner of MBC Plus\, one of the leading South Korean television and radio broadcasters. In August 2025\, they hosted “All the K Pop Stage” at Venetian Arena Macau\, where K-Pop girl group i-dle led the performance\, along with Taemin\, Kep1er\, NOWZ & KickFlip. The company will host different signature events and concerts worldwide this year and next.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47474″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”How Personalisation Drives Revenue: Engineering the Spend-Ready Guest Journey in Hong Kong” tab_id=”1770356389760-23b26bf3-a486″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558758160{margin-bottom: 0px !important;}”] \nFor today’s hospitality commercial team\, the greatest untapped opportunity lies in bridging the “Rebooking Paradox.” While guest satisfaction in APAC remains consistently high\, loyalty is lagging—with only 37% of guests currently rebooking the same hotel. This gap represents millions in lost revenue potential that can only be reclaimed by moving beyond “one-size-fits-all” service toward a data-driven\, “spend-ready” guest journey. This session explores how to unify siloed data into Intelligent Guest Profiles to engineer a seamless\, high-margin journey that turns one-time visitors into lifelong advocates.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47159″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Maximising OTA Partnerships: Tips on how to optimize local distribution partners” tab_id=”1770012783104-4add5481-8838″][vc_column_text css=”.vc_custom_1771558775947{margin-bottom: 0px !important;}”] \nThis panel explores how hoteliers can unlock greater value from OTA partnerships beyond standard master agreements. Industry leaders will discuss strategies to strengthen collaboration with global and local OTAs\, optimize market-specific distribution partnerships\, and drive incremental revenue while maintaining rate integrity and channel balance. The session will share practical insights on leveraging local OTA capabilities\, commercial flexibility\, and joint growth opportunities to maximize performance in today’s evolving distribution landscape.\n[/vc_column_text][mk_employees rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” order=”ASC” employees=”38210\, 47155\, 47161″][/vc_tta_section][vc_tta_section title=”Networking Break” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][vc_single_image image=”47168″ img_size=”large” alignment=”center” css=””][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558792008{margin-bottom: 0px !important;}”] \nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Beyond RevPAR: Mastering Total Revenue with the Modern Guest Journey” tab_id=”1770596055432-64d0888d-b53f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558839647{margin-bottom: 0px !important;}”] \nDiscover how to maximize TRevPar to enhance the guest journey while turning data into scalable\, revenue-generating outcomes.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47355″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Closing the Deal: Negotiation Strategies in Hospitality Sales” tab_id=”1770356459028-085a4d5b-402a”][vc_row_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”45161″][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47562″][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1770703432404{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][vc_column_text css=”.vc_custom_1771552193292{margin-bottom: 0px !important;}”] \nAll session speakers and attendees debrief for a group robust discussion on topics presented.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Networking Drinks & Canapes” tab_id=”1770014365304-e22b19bf-bb54″][vc_single_image image=”47172″ img_size=”large” alignment=”center” css=””][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/amadeus-1.png” image_size=”full” align=”center” margin_bottom=”0″][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/hong-kong.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-hong-kong-education-networking/
LOCATION:Ying’nFlo\, Wesley Admiralty\, Hong Kong\, Hong Kong
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/pu-hk-mar-3-CnKWPM.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260212T183000
DTEND;TZID=UTC:20260212T203000
DTSTAMP:20260212T044442Z
CREATED:20260122T003511Z
LAST-MODIFIED:20260212T044442Z
UID:10001947-1770921000-1770928200@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1770749640283{margin-bottom: 0px !important;}”]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][vc_btn title=”SECURE YOUR SPOT” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday_look-up-rooftop-bar/
LOCATION:Look Up Rooftop Bar\, La Ville Hotel & Suites CITY WALK\, Dubai\, Autograph Collection\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/02/2026-tt-feb-2600-x-1400-px-rX824B.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260210T180000
DTEND;TZID=UTC:20260210T200000
DTSTAMP:20260210T042911Z
CREATED:20260203T030018Z
LAST-MODIFIED:20260210T042911Z
UID:10001962-1770746400-1770753600@global.hsmai.org
SUMMARY:Tuesdays Together with HSMAI Egypt
DESCRIPTION:[vc_row][vc_column][vc_column_text]Join Egypt’s HSMAI Advisory Board for Tuesdays Together Networking Event![/vc_column_text][vc_btn title=”Secure your spot” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Ftuesdays-together-networking-night%2F|title:Tuesdays%20Together%20%E2%80%93%20Networking%20Night|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tuesdays-together-with-hsmai-egypt/
LOCATION:Sheraton Cairo\, Charles de Gaulle\, Ad Doqi A\, Dokki\, Giza Governorate 3750412\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/eg-tt-and-pb-2026-2600-x-1400-px-scaled-mbZ7TD.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260209T163000
DTEND;TZID=Asia/Singapore:20260209T193000
DTSTAMP:20251214T141136Z
CREATED:20251213T135838Z
LAST-MODIFIED:20251214T141136Z
UID:10001907-1770654600-1770665400@global.hsmai.org
SUMMARY:HSMAI POWERUP JAKARTA EDUCATION & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/08/placeholder-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP EDUCATION & NETWORKING *CITY*” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Day Date Month 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1765412601896{margin-bottom: 0px !important;}”] \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/12/bkpu-montage-aug-2.jpg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1707754680050-fab22c56-38580168-f53e2c21-41fad7d9-7b336b6d-2e942c0e-749d”][/vc_tta_section][vc_tta_section title=”`{`COUNTRY/CITY`}` Market Performance & Outlook Trends”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1765413337572{margin-bottom: 0px !important;}”]Take a brief deep dive into the current number trends and outlook for the Thailand market – get familiar with how it’s performing and what’s ahead.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24220″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Exciting Topic Coming Soon”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1765413512269{margin-bottom: 0px !important;}”]A description of this topic is coming soon.  It will be a topic relevant to hoteliers in sales\, marketing & revenue roles in your location.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24220″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Networking\, Speed-Friending Break”][vc_single_image image=”31621″ img_size=”medium” alignment=”center”][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1765413563283-cbf293de-9f78″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1765413088449{margin-bottom: 0px !important;}”]A quick update from HSMAI on what’s happening in your location and upcoming events\, education and publications.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Interactive Panel Session”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1765413702458{margin-bottom: 0px !important;}”]Join our panel of experts for an interactive chat with the attendees.[/vc_column_text][mk_employees column=”5″ rounded_image=”false” grayscale_image=”false” count=”5″ description=”false” employees=”24220″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1765413702458{margin-bottom: 0px !important;}”]Join our panel of experts for an interactive chat with the attendees.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”24220″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1707754802647-7d296b8e-73470168-f53e2c21-41fad7d9-7b336b6d-2e942c0e-749d”][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column][mk_image heading_title=”ORGANISING TEAM” src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/08/placeholder-scaled.jpg” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-jakarta-education-networking/
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/jakarta-square-5KnJH6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260205T163000
DTEND;TZID=Asia/Kolkata:20260205T193000
DTSTAMP:20260204T215805Z
CREATED:20251215T142638Z
LAST-MODIFIED:20260204T215805Z
UID:10001908-1770309000-1770319800@global.hsmai.org
SUMMARY:HSMAI POWERUP DELHI – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-del-feb-landscape-3-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center” margin_bottom=”10″][vc_empty_space][vc_custom_heading text=”POWER-UP DELHI – EDUCATION & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday 05 February 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1767682872327{margin-bottom: 0px !important;}”] \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Education and Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-mum-apr-2025-montage.jpg” image_size=”large” frame_style=”single_line”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1707754680050-fab22c56-38580168-f53e2c21-41fad7d9-7b336b6d-2e942c0e-749d”][/vc_tta_section][vc_tta_section title=”India / Delhi Market Performance & Outlook Trends”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1767670632461{margin-bottom: 0px !important;}”]Take a brief deep dive into the current number trends and outlook for the India / Delhi market – get familiar with how it’s performing and what’s ahead.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24220″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Exciting Topic Coming Soon”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1765413512269{margin-bottom: 0px !important;}”]A description of this topic is coming soon.  It will be a topic relevant to hoteliers in sales\, marketing & revenue roles in your location.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24220″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Networking\, Speed-Friending Break”][vc_single_image image=”31621″ img_size=”medium” alignment=”center”][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1765413563283-cbf293de-9f78″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1765413088449{margin-bottom: 0px !important;}”]A quick update from HSMAI on what’s happening in your location and upcoming events\, education and publications.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Interactive Panel Session”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1765413702458{margin-bottom: 0px !important;}”]Join our panel of experts for an interactive chat with the attendees.[/vc_column_text][mk_employees column=”5″ rounded_image=”false” grayscale_image=”false” count=”5″ description=”false” employees=”24220″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1765413702458{margin-bottom: 0px !important;}”]Join our panel of experts for an interactive chat with the attendees.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”24220″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1707754802647-7d296b8e-73470168-f53e2c21-41fad7d9-7b336b6d-2e942c0e-749d”][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/delhi-2.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-delhi-education-networking/
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/pu-del-feb-3-QbnLpa.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T183000
DTEND;TZID=UTC:20260115T203000
DTSTAMP:20260115T231340Z
CREATED:20260102T204332Z
LAST-MODIFIED:20260115T231340Z
UID:10001927-1768501800-1768509000@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.
URL:https://global.hsmai.org/event/thirsty-thursday-27/
LOCATION:La Vita\, Palazzo Versace Dubai\, Al Jadaf - Jaddaf Waterfront\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/01/tt-2026-15-jan-MGn5OW.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251125T090000
DTEND;TZID=UTC:20251126T180000
DTSTAMP:20251125T185903Z
CREATED:20250828T061135Z
LAST-MODIFIED:20251125T185903Z
UID:10001846-1764061200-1764180000@global.hsmai.org
SUMMARY:HSMAI Commercial Strategy Conference MEA
DESCRIPTION:[vc_row][vc_column][vc_column_text]The region’s only dedicated Commercial Strategy Conference returns\, bringing together industry leaders to explore the future of hospitality. Gain insights\, connect with peers\, and discover innovative solutions. \nThis year’s event is more than just a conference\, it’s a catalyst for change\, offering innovative strategies\, meaningful connections\, and targeted content for hospitality pros ready to lead the future.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” color=”warning” css=”” link=”url:https%3A%2F%2Fcvent.me%2FE1Zewv|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-commercial-strategy-conference-mea/
LOCATION:Conrad Dubai\, Sheikh Zayed Rd - Trade Centre - Trade Centre 1\, Dubai\, United Arab Emirates
CATEGORIES:Classes,Conference,Networking,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/10/23oct_3_silver_savings_500x282-scaled-kGmSdr.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251120T183000
DTEND;TZID=UTC:20251120T203000
DTSTAMP:20251120T181233Z
CREATED:20250826T054458Z
LAST-MODIFIED:20251120T181233Z
UID:10001844-1763663400-1763670600@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.
URL:https://global.hsmai.org/event/thirsty-thursday-26/
LOCATION:Media Rotana\, Hessa St - Barsha Heights - Dubai\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/09/11-nov-1-IgfJvB.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251016T183000
DTEND;TZID=UTC:20251016T203000
DTSTAMP:20251016T134157Z
CREATED:20250826T054444Z
LAST-MODIFIED:20251016T134157Z
UID:10001843-1760639400-1760646600@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.
URL:https://global.hsmai.org/event/thirsty-thursday-25/
LOCATION:The Cigar Bar\, Sheikh Zayed Rd - Trade Centre - Trade Centre 1\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/08/10-oct-g3MNqw.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250918T183000
DTEND;TZID=UTC:20250918T203000
DTSTAMP:20250918T095933Z
CREATED:20250620T202550Z
LAST-MODIFIED:20250918T095933Z
UID:10001791-1758220200-1758227400@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.
URL:https://global.hsmai.org/event/thirsty-thursday-24/
LOCATION:Malibu Sky Lounge & Bar\, Paramount Hotel Midtown 113797 - Al Mustaqbal St - Business Bay\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/08/9-sep-2-vd1KEs.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250821T183000
DTEND;TZID=UTC:20250821T203000
DTSTAMP:20250821T045950Z
CREATED:20250523T155753Z
LAST-MODIFIED:20250821T045950Z
UID:10001769-1755801000-1755808200@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.
URL:https://global.hsmai.org/event/thirsty-thursday-23/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/06/8-aug-1-XupFzC.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250717T183000
DTEND;TZID=UTC:20250717T203000
DTSTAMP:20250717T002818Z
CREATED:20250418T102819Z
LAST-MODIFIED:20250717T002818Z
UID:10001730-1752777000-1752784200@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.
URL:https://global.hsmai.org/event/thirsty-thursday-22/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/06/tt-2025-1400-x-700-px-scaled-KNnpAs.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250619T183000
DTEND;TZID=UTC:20250619T203000
DTSTAMP:20250619T201343Z
CREATED:20250321T112830Z
LAST-MODIFIED:20250619T201343Z
UID:10001703-1750357800-1750365000@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up NOW” color=”violet” i_icon_fontawesome=”fas fa-hand-point-right” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-21/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/05/thirsty-thursday_june-O5W32H.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250515T183000
DTEND;TZID=UTC:20250515T203000
DTSTAMP:20250515T145743Z
CREATED:20250305T084548Z
LAST-MODIFIED:20250515T145743Z
UID:10001676-1747333800-1747341000@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up NOW” color=”violet” i_icon_fontawesome=”fas fa-hand-point-right” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-20/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/05/tt-2025-15-may-600x250-1-ULCAF3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250417T183000
DTEND;TZID=UTC:20250417T203000
DTSTAMP:20250417T101436Z
CREATED:20250305T084532Z
LAST-MODIFIED:20250417T101436Z
UID:10001675-1744914600-1744921800@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1742903970185{margin-bottom: 0px !important;}”]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up NOW” color=”violet” i_icon_fontawesome=”fas fa-hand-point-right” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fthirsty-thursday%2F|title:Sign%20up%20NOW|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-19/
LOCATION:Twenty Three Rooftop Bar\, Grand Plaza Mövenpick Media City\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/03/4-apr-1-weVGW1.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250320T183000
DTEND;TZID=UTC:20250320T203000
DTSTAMP:20250320T112623Z
CREATED:20250220T072632Z
LAST-MODIFIED:20250320T112623Z
UID:10001664-1742495400-1742502600@global.hsmai.org
SUMMARY:Iftar
DESCRIPTION:[vc_row][vc_column][vc_column_text]As the holy month of Ramadan unfolds\, we invite you to join us for a heartwarming Iftar gathering\, where we come together in the spirit of unity\, gratitude\, and reflection.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Book a space” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fiftar%2F|title:Iftar|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/iftar-2/
LOCATION:Radisson Hotel Dubai Damac Hills\, Dubailand - Hessa St - DAMAC Hills\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/02/tt-2025-mav-v3-1400-x-700-px-hBGomg.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250220T180000
DTEND;TZID=UTC:20250220T203000
DTSTAMP:20250220T072631Z
CREATED:20250118T024409Z
LAST-MODIFIED:20250220T072631Z
UID:10001646-1740074400-1740083400@global.hsmai.org
SUMMARY:The Address Beach Resort
DESCRIPTION:[vc_row][vc_column][vc_column_text]UAE’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Reserve your spot” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/the-address-beach-resort/
LOCATION:The Address Beach Resort\, Address Beach Resort - The Walk - Jumeirah Beach Residence\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/01/tt-2025-20-feb-1200x1200-1-yQqhcC.tmp_.png
END:VEVENT
END:VCALENDAR