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X-WR-CALNAME:HSMAI Global
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X-WR-CALDESC:Events for HSMAI Global
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TZID:Asia/Hong_Kong
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DTSTART:20240101T000000
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DTSTART;TZID=Asia/Hong_Kong:20250704T171600
DTEND;TZID=Asia/Hong_Kong:20250704T171600
DTSTAMP:20250605T235812Z
CREATED:20250113T015125Z
LAST-MODIFIED:20250605T235812Z
UID:10001643-1751649360-1751649360@global.hsmai.org
SUMMARY:POWER-UP HONG KONG – EDUCATION & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/pu-mar-hk-landscape-banner-a-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP HONG KONG – EDUCATION & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday 27 March 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1738908671920{margin-bottom: 0px !important;}”] \nVenue: Salon II-III\nHyatt Regency Hong Kong\, Tsim Sha Tsui\n18 Hanoi Road\, Tsim Sha Tsui\, Hong Kong \nRegistration: 1:45pm | Event: 2:30pm – 6:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 3 hours Education and 1 hour Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/01/hkpu-montage-v4-latest.jpg” image_size=”large” frame_style=”single_line”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1707754680050-fab22c56-38580168-f53e2c21-41fad7d9-7b336b6d-2e94924c-acd9″][vc_single_image image=”38018″ img_size=”medium” alignment=”center” css=””][/vc_tta_section][vc_tta_section title=”About HSMAI” tab_id=”1736415244893-99dfb166-5d9e”][vc_column_text css=”.vc_custom_1736500740741{margin-bottom: 0px !important;}”]HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Asia Pacific was founded in Singapore in 2004 and now has Chapters in Singapore\, Thailand\, Indonesia\, Australia\, India\, Korea\, Hong Kong & Macau & Mainland China.\nIn 2017\, HSMAI founded the HSMAI Academy\, allowing us to bring members and other hoteliers quality education both online and face-to-face. The Academy houses all educational products and certifications developed by HSMAI around the world and will soon feature external courses that will assist hoteliers grow their career.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”24620\, 14772″][/vc_tta_section][vc_tta_section title=”Hong Kong Market Performance & Outlook” tab_id=”1736415465146-0f930ddf-2533″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1736501080682{margin-bottom: 0px !important;}”]Take a brief deep dive into the current number trends and the outlook for the Hong Kong market – get familiar with how it’s performing and what’s ahead for 2025.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”39721″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”2025 Consumer Profile & Trends” tab_id=”1736415535958-f67925f3-d836″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1736415639405{margin-bottom: 0px !important;}”]Get ready to dive into the latest consumer profiles and trends that are shaping the future of Hong Kong hotels! In this session\, we’ll uncover the dynamic changes in Hong Kong’s consumer landscape. Chinese consumers\, in particular\, are making a significant impact on the tourism sector. This vibrant demographic is not only affluent and digitally connected but also younger on average compared to the general population. Join us to discover how these trends can transform your approach to hospitality![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”36589″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”F&B Excellence – How to Win in a Tough Market” tab_id=”1736415589607-58d6aaf5-76d2″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1740133326231{margin-bottom: 0px !important;}”]Join Charles as he explores the transformative power of mindset in the restaurant business. Discover key attitudes and beliefs essential for success in a challenging market. Prepare to embark on a journey of growth and inspiration\, from embracing the underdog mentality to mastering the art of strategic thinking.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”38229″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Outside Hotel Industry Innovation Insights” tab_id=”1736415716421-c8692abe-c52f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1738640304241{margin-bottom: 0px !important;}”]Get up close and personal with Henry and learn what innovation means to the him and the HKTB and discover new perspectives and strategies that could also benefit hoteliers looking for growth ideas and collectively for 2025 destination Hong Kong.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”38187″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Transforming Hotel Sales: Adapting to the New Era of Commercial Success” tab_id=”1736415747546-b9343562-eedf”][vc_column_text css=”.vc_custom_1741670692513{margin-bottom: 0px !important;}”]The role of hotel sales has transformed dramatically in recent years\, driven by shifting traveler expectations\, evolving technology\, and the increasing need for a data-driven\, omnichannel approach. \nIn this panel\, industry leaders will explore how hotel sales professionals must adapt to remain competitive in today’s fast-changing landscape. We’ll dive into key topics such as the integration of sales\, marketing\, and revenue functions\, the impact of AI and automation\, and the shift from transactional selling to strategic\, value-driven partnerships. \nOur panelists will share insights on how sales teams can refine their skills\, leverage new tools\, and reposition themselves as commercial leaders who drive business growth. \nWhether you’re a Director of Sales\, DOSM\, Commercial Leader\, General Manager\, or an emerging sales professional\, this discussion will equip you with actionable strategies to stay ahead in the ever-evolving world of hotel sales.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”38172″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”39102\, 39208″][/vc_tta_section][vc_tta_section title=”Leveraging AI in Commercial Teams Workflows” tab_id=”1736415777033-54ca8383-18eb”][vc_column_text css=”.vc_custom_1736832526705{margin-bottom: 0px !important;}”]How can we integrate AI solutions into our workflows? Join us for an insightful panel where industry experts will discuss the transformative power of AI and explore practical real-world examples of how it is being incorporated into hotel commercial teams tasks. \nArtificial intelligence (AI) is rapidly transforming the hotel industry\, offering innovative solutions that enhance operational efficiency and improve guest experiences. From automating routine tasks to leveraging data analytics for personalized marketing\, AI empowers hotels to make informed decisions that drive revenue and customer satisfaction.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” employees=”38210\, 24490″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” employees=”35643\, 39616″][/vc_tta_section][vc_tta_section title=”Q&A and Wrap Up” tab_id=”1736415831911-505e866b-bfb2″][/vc_tta_section][vc_tta_section title=”Networking Drinks & Canapés” tab_id=”1707754802647-7d296b8e-73470168-f53e2c21-41fad7d9-7b336b6d-2e94924c-acd9″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”DOWNLOADS” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_table] \n\n\n\nTopic\nSpeaker\nPDF\n\n\n\n\nAbout HSMAI\nGlen Grosic\nDownload\n\n\nHong Kong Market Performance & Outlook\nEdward Wright\nDownload\n\n\n2025 Consumer Profile & Trends\nJane Zhong\nDownload\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”EVENT’S GALLERY” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”” el_id=”PUHKGallery”][vc_images_carousel images=”40048\,40049\,40050\,40051\,40052\,40053\,40054\,40055\,40056\,40057\,40058\,40059\,40060\,40061\,40062\,40063\,40064\,40065\,40066\,40067\,40068\,40069\,40070\,40071\,40072\,40073\,40074\,40075\,40076\,40077\,40078\,40079\,40080\,40081\,40082\,40083\,40084\,40085\,40086\,40087\,40088\,40089\,40090\,40091\,40092\,40093\,40094\,40095″ img_size=”1200×800″ speed=”3000″ slides_per_view=”3″ autoplay=”yes” hide_pagination_control=”yes” wrap=”yes” css=”” el_id=”PUHKPhotos”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS & SUPPORTERS” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/amadeus.png” image_width=”263″ image_height=”188″ align=”center”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/hong-kong-w-border-.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-hong-kong-education-networking/
LOCATION:Hyatt Regency Hong Kong\, Tsim Sha Tsui\, 18 Hanoi Rd\, Hong Kong
CATEGORIES:Chapter Events,PowerUp
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/pu-mar-hkg-2025-1-KrDR5Q.tmp_.jpg
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