BEGIN:VCALENDAR VERSION:2.0 PRODID:-//HSMAI Global - ECPv6.18.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://global.hsmai.org X-WR-CALDESC:Events for HSMAI Global REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Amsterdam BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20201025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20210328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20211031T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Australia/Brisbane BEGIN:STANDARD TZOFFSETFROM:+1000 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20190101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20201025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20210328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20211031T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:CST DTSTART:20180101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:CST DTSTART:20180101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200513T150000 DTEND;TZID=Europe/Amsterdam:20200513T160000 DTSTAMP:20200406T134049Z CREATED:20200331T131206Z LAST-MODIFIED:20200406T134049Z UID:10000660-1589382000-1589385600@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1585641256375{margin-bottom: 0px !important;}”] \nPress here for more information\n[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-13/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200513T030000 DTEND;TZID=Europe/Amsterdam:20200513T160000 DTSTAMP:20200330T130612Z CREATED:20200326T121110Z LAST-MODIFIED:20200330T130612Z UID:10000543-1589338800-1589385600@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION: URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-6/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200506T150000 DTEND;TZID=Europe/Amsterdam:20200506T160000 DTSTAMP:20200406T134047Z CREATED:20200331T131203Z LAST-MODIFIED:20200406T134047Z UID:10000656-1588777200-1588780800@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1585641256375{margin-bottom: 0px !important;}”] \nPress here for more information\n[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-12/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200506T030000 DTEND;TZID=Europe/Amsterdam:20200506T160000 DTSTAMP:20200330T130610Z CREATED:20200326T121109Z LAST-MODIFIED:20200330T130610Z UID:10000541-1588734000-1588780800@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION: URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-5/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200429T150000 DTEND;TZID=Europe/Amsterdam:20200429T160000 DTSTAMP:20200406T134045Z CREATED:20200331T131200Z LAST-MODIFIED:20200406T134045Z UID:10000654-1588172400-1588176000@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1585641256375{margin-bottom: 0px !important;}”] \nPress here for more information\n[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-11/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200429T030000 DTEND;TZID=Europe/Amsterdam:20200429T160000 DTSTAMP:20200330T130609Z CREATED:20200326T121107Z LAST-MODIFIED:20200330T130609Z UID:10000539-1588129200-1588176000@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION: URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-4/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200422T150000 DTEND;TZID=Europe/Amsterdam:20200422T160000 DTSTAMP:20200406T134044Z CREATED:20200331T131159Z LAST-MODIFIED:20200406T134044Z UID:10000652-1587567600-1587571200@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1585641256375{margin-bottom: 0px !important;}”] \nPress here for more information\n[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-10/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200422T090000 DTEND;TZID=Europe/Amsterdam:20200422T210000 DTSTAMP:20200227T101211Z CREATED:20200123T064710Z LAST-MODIFIED:20200227T101211Z UID:10000632-1587546000-1587589200@global.hsmai.org SUMMARY:Marketing and Revenue Strategies for Resorts DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1568789166003{margin-bottom: 0px !important;}”] \n\nHSMAI Conference about Marketing and Revenue Strategies for Resorts\nWednesday April 22nd 2020 from 9 am to 5 pm followed by drinks\, light food and networking\nMelia Palma Bay Hotel and Congress Centre\nAddress: Carrer de Felicià Fuster\, 2\, 07006 Palma\nCo-located with HITEC Europe \nJust prior to the Easter holidays HSMAI Region Europe held three different events in Palma de Mallorca\, in addition to a workshop on our global Revenue Management Certification\, all of which encouraged a repetition.\nCo located with our partner HITEC\, therefore\, we will return to Palma next year. The dates are set to April the 21st – 23rd 2020\, where\, amongst other things\, we will introduce a completely new conference held by HSMAI Region Europe on April 22nd\, focusing on Marketing and Revenue Strategies for Resorts.\n  \n[/vc_column_text][vc_gmaps link=”#E-8_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”][/vc_column][/vc_row] URL:https://global.hsmai.org/event/marketing-and-revenue-strategies-for-resorts/ LOCATION:MELIÃ PALMA BAY & Palau de Congressos · Palma CATEGORIES:Marketing,Revenue ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200422T030000 DTEND;TZID=Europe/Amsterdam:20200422T160000 DTSTAMP:20200330T130606Z CREATED:20200326T121103Z LAST-MODIFIED:20200330T130606Z UID:10000537-1587524400-1587571200@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION: URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-3/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200415T150000 DTEND;TZID=Europe/Amsterdam:20200415T160000 DTSTAMP:20200406T134039Z CREATED:20200331T131154Z LAST-MODIFIED:20200406T134039Z UID:10000650-1586962800-1586966400@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1585641256375{margin-bottom: 0px !important;}”] \nPress here for more information\n[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-9/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200415T030000 DTEND;TZID=Europe/Amsterdam:20200415T160000 DTSTAMP:20200330T130605Z CREATED:20200326T121102Z LAST-MODIFIED:20200330T130605Z UID:10000535-1586919600-1586966400@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION: URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-2/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200408T150000 DTEND;TZID=Europe/Amsterdam:20200408T160000 DTSTAMP:20200406T134037Z CREATED:20200326T121101Z LAST-MODIFIED:20200406T134037Z UID:10000645-1586358000-1586361600@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1585641256375{margin-bottom: 0px !important;}”] \nPress here for more information\n[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-europe-live-streaming/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200330T150000 DTEND;TZID=Europe/Amsterdam:20200330T160000 DTSTAMP:20200330T130603Z CREATED:20200326T121100Z LAST-MODIFIED:20200330T130603Z UID:10000643-1585580400-1585584000@global.hsmai.org SUMMARY:HSMAI Europe Live Streaming Monday March 30th DESCRIPTION:Shifting Gears –\nNavigating the rough terrain ahead and planning for smoother roads ahead\n \nIn this Live Streaming we will look into forecasting and also discuss best practices (or worse practices) from a commercial strategy standpoint. How can we\, in this downturn\, be proactive in planning for a recovery  \nWith everything that is happening regarding the Coronavirus\, we have started hosting live streamings of our events for our members\, on our HSMAI Channel. \nPress here for more information URL:https://global.hsmai.org/event/hsmai-europe-live-streaming-monday-march-30th/ CATEGORIES:Distribution,HSMAI Live,Innovation,Marketing,Revenue,Sales,Service END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Brisbane:20200325T090000 DTEND;TZID=Australia/Brisbane:20200325T120000 DTSTAMP:20200325T065713Z CREATED:20200116T032816Z LAST-MODIFIED:20200325T065713Z UID:10000629-1585126800-1585137600@global.hsmai.org SUMMARY:HSMAI Hotel Revenue Leaders Roundtable – Brisbane\, Australia DESCRIPTION: URL:https://global.hsmai.org/event/hsmai-hotel-revenue-leaders-roundtable-brisbane-australia/ LOCATION:Hyatt Regency Bangkok Sukhumvit\, 1 Soi Sukhumvit 13\, Khlong Toei Nuea\, Watthana\,\, Bangkok\, Bangkok\, 10110\, Thailand CATEGORIES:Leadership,Revenue,Roundtable ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2020/01/roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200305T073000 DTEND;TZID=Europe/Amsterdam:20200305T094500 DTSTAMP:20200305T104157Z CREATED:20200206T075931Z LAST-MODIFIED:20200305T104157Z UID:10000633-1583393400-1583401500@global.hsmai.org SUMMARY:Important message: ITB Berlin 2020 DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1581585478685{margin-bottom: 0px !important;}”] \nImportant message: Due to the increasing spread of the novel coronavirus COVID-19\, the Federal Ministry of Health and the Federal Ministry of Economics have implied a cancellation of ITB Berlin 2020. That means this breakfast meeting will not take place. Read more here.\n\nHSMAI Breakfast meeting in Berlin\nThursday March 5\nHilton Berlin\, Mohrenstraße 30\nJoin HSMAI and many from our Advisory Boards at Hilton Berlin on Thursday March 5 in conjunction to ITB\nWe start at 07:30 with coffee and breakfast. The educational program start at 08:00\nCome and join us!\nIt is FREE if you work directly in the hotel and travel industry\n[/vc_column_text][vc_cta h2=”7-Minutes Lightning Round” h2_font_container=”color:%23663399″ h2_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” h4=”It has become a HSMAI tradition: Executives will share their best practices\, strategic insights\, and ideas for driving profit in 6 minutes and 40 second each.” h4_font_container=”color:%23000000″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”3d” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true”][/vc_cta][vc_column_text css=”.vc_custom_1581584837866{margin-bottom: 0px !important;}”] \nAfter the four 7-Minutes presentations we will continue the debate from ROC on January 28th at the Savoy Hotel in London:\n[/vc_column_text][vc_cta h2=”A 360 View – Focus On Cross-Functional Strategic Thinking And Expansion Of Traditional Roles” h2_font_container=”color:%23663399″ h2_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” h4=”In a candid conversation with actionable insights that you’ll only hear at HSMAI – the industry’s only organization committed to fueling sales\, inspiring marketing\, and optimizing revenue for the industry and their partners.” h4_font_container=”color:%23000000″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”3d” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true”][/vc_cta][vc_column_text css=”.vc_custom_1581579880744{margin-bottom: 0px !important;}”] \nThe moderator for the breakfast meeting will be:\n Amanda Elder\nChief Commercial Officer at Kempinski Hotels and member of the Kempinski Hotels Management Board[/vc_column_text][vc_column_text css=”.vc_custom_1582534944931{margin-bottom: 0px !important;}”] \n7-Minutes Lightning Round:\nDesigning digital marketing models to maximise revenue and profit for hotels\n\nBy Finnbar Cornwall\nSenior Industry Head\, Travel at Google[/vc_column_text][vc_column_text css=”.vc_custom_1582534170928{margin-bottom: 0px !important;}”] \nStrategic Selling\n\nBy Evert Schuele\nVice President Sales EAME & South West Asia at Hyatt Hotels Corporation and member of HSMAI Region Europe Sales Advisory Board[/vc_column_text][vc_column_text css=”.vc_custom_1582534178980{margin-bottom: 0px !important;}”] \nHear how Radisson Hotel Group have brought all channels and touch points with their customers into one group of people\, integrated omni-channel online marketing\nBy Remy Merckx\nVP Global Digital at Radisson Hotel Group[/vc_column_text][vc_column_text css=”.vc_custom_1582540430442{margin-bottom: 0px !important;}”] \nManagement by objectives\n\nBy Anant Vithlani\nVice President Sales at Nordic Choice Hotels and Chair of HSMAI Region Europe Sales Advisory Board[/vc_column_text][vc_column_text css=”.vc_custom_1582536379606{margin-bottom: 0px !important;}”] \nFollowed by a debate where you also will meet:\nTimothy Wiersma\nPresident and CEO at Revenue Generation and Chair of HSMAI Americas Revenue Optimization Advisory Board[/vc_column_text][vc_column_text css=”.vc_custom_1581579577620{margin-bottom: 0px !important;}”] \nHSMAI focuses on →Customer & Distribution →Revenue Optimization →Sales →Marketing and Branding →People & Culture →Innovation\n[/vc_column_text][vc_column_text css=”.vc_custom_1581587974862{margin-bottom: 0px !important;}”] \n\nCancellation Policy \nIf you register\, we expect you to attend. If\, for any reason\, you are not able to attend please let us know by text message +44 7951 780976 or e-mail postbox@hsmai.eu \nYou can cancel your registration until 48 hours before the start of the event. After that and in case of no-show we will charge you € 95\,- plus VAT. Thank you for your understanding. \nPhoto from HSMAI ROC 2020 at the Savoy Hotel in London[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-breakfast-meeting-in-berlin-thursday-march-5/ LOCATION:Hilton Berlin\, Mohrenstraße 30\, Berlin\, Berlin\, 10117\, Germany CATEGORIES:Breakfast Meeting,Distribution,Innovation,Marketing,People,Revenue,Sales END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Brisbane:20200220T090000 DTEND;TZID=Australia/Brisbane:20200221T173000 DTSTAMP:20200220T054113Z CREATED:20191123T235640Z LAST-MODIFIED:20200220T054113Z UID:10000626-1582189200-1582306200@global.hsmai.org SUMMARY:HSMAI Hotel Digital & Revenue Workshop – Cairns\, Australia DESCRIPTION:  URL:https://global.hsmai.org/event/hsmai-hotel-revenue-workshop-cairns/ CATEGORIES:Commercial,Digital,Events,Revenue,Training Workshop ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2020/01/workshop-events-page.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200129T100000 DTEND;TZID=Europe/London:20200129T150000 DTSTAMP:20200129T071340Z CREATED:20191031T083419Z LAST-MODIFIED:20200129T071340Z UID:10000621-1580292000-1580310000@global.hsmai.org SUMMARY:CRME in London\, Wednesday January 29th 2020 DESCRIPTION:Certified Hospitality Revenue Management Executive (CRME) Certification\n\nHSMAI Region Europe will be in London for the CRME certification on Wednesday January 29th 2020. \nOn Wednesday January 29th 2020 HSMAI Region Europe will host an interactive Revenue Management workshop\, after which the participants will complete the globally recognised CRME certification exam. \nSign up today!\nThe certification workshop will take place in London. Venue to be announced. \nWhen you sign up for the CRME you also get access to webinars which will guide you through the book that has to be read before the class and exam. \nThe more you know\, and the more you can prove you know\, the better ROI you can provide to your employer or prospective employer\, the more you can improve your company’s bottom line\, and the better you can position yourself in your chosen discipline. \nAbout the CRME\nThe CRME will certify you as:\nA professional in the field of revenue management and clearly conversant with its intricacies and importance\nCompetent to develop an infrastructure to support revenue management within the framework of an organization\nAble to maximize revenue opportunities and optimize profits by managing revenue\nCapable of making informed decisions to accept or reject pieces of business to meet overall organizational goals\nProficient at the art and science of revenue management \nPricing\nA series of webinars\, HSMAI Region Europe CRME workshop\, digital CRME Study Guide and certification exam. Workshop includes coffee\, tea and lunch. \nHSMAI Region Europe Members: EUR 695 ex. VAT\nNon-members: EUR 795 ex. VAT \nYou can sign up here! \nFor more information contact us: postbox@hsmai.eu \n  \nSo far HSMAI Region Europe has CRME certified many top professionals from each of the following companies: \n\nAccorHotels\nAvvio\ncitizenM Hotels\nChoice Hotels\nCopenhagen Admiral Hotel\nCrown Moran Hotel\nDeutsche Hospitality\nDiamond Resorts International\nDuetto\nFirst Hotels\nHotelPartner Yield Management\nHotel Tonight\nIDeaS Revenue Solutions\, a SAS Company\nIberostar\nInfData Analytics\nInfor\nInfor EasyRMS\nKempinski Hotels SA\nLouvre Hotels Group\nMövenpick Hotels & Resorts\nNordic Choice Hotels\nNorlandia Hotel Group\nOTA Insight\nParkdean Holidays\nPricematch\nReburg & Partners\nRedefine BDL Hotels Ltd\nRossi Boutique Hotel & SPA\nSagacity\nSabre Hospitality\nSANA Hotels\nScandic Hotels\nShort Stay Group\nSnapShot GmbH\nSokos Hotels\nStarboard Hotels\nSteigenberger Hotel Group\nThon Hotels\nTop Gahn Quality Coaching\nWordhotel Wings\n25hours Hotels URL:https://global.hsmai.org/event/crme-in-london-wednesday-january-29th-2020/ CATEGORIES:Revenue END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200128T080000 DTEND;TZID=Europe/London:20200128T210000 DTSTAMP:20200128T071143Z CREATED:20191030T081549Z LAST-MODIFIED:20200128T071143Z UID:10000615-1580198400-1580245200@global.hsmai.org SUMMARY:HSMAI ROC AND THE HSMAI AWARDS BACK TO LONDON DESCRIPTION:HSMAI ROC 2020\nTake The Lead in Revenue Strategy\nTuesday January 28th 2020\nThe Savoy Hotel in London\n \nHSMAI Region Europe is moving ROC and The HSMAI Europe Awards back to London!\nPress here to visit our ROC page!\nPlease save the date and sign up for ROC already today to secure space for you and your team on the early bird rate!\nWelcome to Europe’s number one place for the latest trends and news in Revenue Optimisation\, Digital Marketing and Distribution for the travel and hospitality industry. HSMAI ROC 2020 will prepare attendees to take the lead in revenue strategy. The educational sessions are focused on elevating leadership and business acumen\, anticipating and responding to headwinds\, aligning sales\, marketing\, and revenue optimisation efforts\, adapting to the ever-changing landscape of hospitality technology\, and driving profit throughout the customer journey. \nSave the dates!\n  \n\nTuesday January 28th\n\nHSMAI ROC 2020\nSales Leaders Forum\nThe HSMAI Europe Awards\n\n  \n  \n  \n  \n  \nWednesday January 29th\nChief Commercial Officer/Commercial Director Roundtable \nBy invitation only \nPre workshop for CRME certification\nBecome a Certified Revenue Management Executive \nPre workshop for CHMD certification\nBecome a Certified Hospitality Digital Marketer \n(venue TBA) \n  URL:https://global.hsmai.org/event/hsmai-roc-and-the-hsmai-awards-back-to-london/ LOCATION:The Savoy Hotel\, 2 Savoy Ct\, Strand\, London\, WC2R 0EZ\, United Kingdom CATEGORIES:Revenue END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20191018T093000 DTEND;TZID=Asia/Shanghai:20191018T120000 DTSTAMP:20191018T165646Z CREATED:20190720T190149Z LAST-MODIFIED:20191018T165646Z UID:10000588-1571391000-1571400000@global.hsmai.org SUMMARY:HSMAI Chief Revenue Officers Executive Roundtable-Singapore DESCRIPTION:from \n \n \n \n to \n \n \n\n\nInvitation-only event\nLeaders of Hotel Revenue\, Pricing & Distribution for hotels in Asia Pacific meet up a few times per year to discuss the trends in hotel distribution\, digital\, business intelligence\, technology\, pricing strategies\, forecasting and metrics.  This group of leaders volunteer with HSMAI to create and deliver all types of learning for all hoteliers in Asia Pacific. \nIf you lead these functions in your hotel company and wish to be invited\, please Contact Us. \n  \n  \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/hsmai-chief-revenue-officers-executive-roundtable-singapore/ CATEGORIES:Events,Leadership,Revenue ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/07/roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190822T093000 DTEND;TZID=Asia/Shanghai:20190822T123000 DTSTAMP:20190731T091110Z CREATED:20190527T192650Z LAST-MODIFIED:20190731T091110Z UID:10000482-1566466200-1566477000@global.hsmai.org SUMMARY:HSMAI Hotel Leaders Roundtable – Delhi DESCRIPTION:[vc_row][vc_column][vc_column_text] \n\n\n \n \n \n from \n \n \n \n to \n \n \n\n\n\n\n \n \n \n from \n \n \n \n to \n \n \n\n\nInvitation-only event for Hoteliers\nLeaders of Hotel Commercial\, Revenue\, Marketing\, Pricing\, Sales & Distribution for hotels in Asia Pacific meet up a few times per year to discuss the trends in hotel distribution\, digital\, business intelligence\, technology\, pricing strategies\, forecasting and metrics.  This group of leaders volunteer with HSMAI to create and deliver all types of learning for all hoteliers in Asia Pacific. \nPlease register for the HSMAI Hotel Strategy Conference. \nIf you lead these functions in your hotel company and wish to be invited\, please Contact Us. \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n \n\n\n\n\n\n \n\n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_pageable][vc_tta_section title=”Section 1″ tab_id=”1560731800772-41204e3b-3bf6″][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1560731800772-b57b57ac-740c”][/vc_tta_section][/vc_tta_pageable][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”6831″][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-hotel-leaders-roundtable-delhi/ CATEGORIES:Commercial,Digital,Events,Leadership,Marketing,Revenue ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/06/india-roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190806T083000 DTEND;TZID=Asia/Shanghai:20190807T163000 DTSTAMP:20190730T091118Z CREATED:20190508T204654Z LAST-MODIFIED:20190730T091118Z UID:10000571-1565080200-1565195400@global.hsmai.org SUMMARY:HSMAI 2 Day Hotel Revenue Certificate Course in Shanghai\, China DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” attached=”true” column_padding=”5″ disable_element=”yes” css=”.vc_custom_1518135530732{background: #474747 url(https://hsmaiasia.org/wp-content/uploads/sites/12/2018/01/marina-bay-sands-image-from-website-cl-boqt38.jpg?id=2223) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=””][layerslider_vc id=”5″][/vc_column][/vc_row][vc_row 0=”” fullwidth=”true” css=”.vc_custom_1518135339641{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2018/01/marina-bay-sands-image-from-website-cl-boqt38.jpg?id=2223) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=””][vc_custom_heading text=”HSMAI 2 Day Hotel Revenue Certificate Course\nShanghai\, China” font_container=”tag:h1|font_size:36|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row css=”.vc_custom_1536040215593{background-color: #62b5e5 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=””][vc_custom_heading text=”TOPICS COVERED – DAY 1″ font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_accordions open_toggle=”-1″][vc_accordion_tab icon=”mk-icon-list-ol” title=”The Essential Components of Revenue Management”][vc_column_text css=”.vc_custom_1533780778826{margin-bottom: 0px !important;}”]The fundamental components of Revenue Management are applied to any business that has fixed capacity\, perishable inventory\, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  It’s not just about pricing.  The discipline involves many skills and this initial course will introduce you to each one. \nYou will learn\n\nThe main elements of the function of Revenue Management\nUnderstand Revenue Management Terms and definitions\nTo identify a revenue management career path\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-ticket” title=”Understanding your guests pathway to booking”][vc_column_text css=”.vc_custom_1533781145752{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow customers shop for accommodation\nLearn what drives customers search and selection process\nLearn what influences their choices during their search (including travel agents)’\nThe customer journey\, from dreaming about a holiday\, to shopping\, booking\, and experiencing the holiday or trip\nTravel inspiration how do we find the inspiration to travel\, and where to travel to?\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-puzzle-piece” title=”Market Segmentation”][vc_column_text css=”.vc_custom_1533781293684{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat segmentation is\nWhy hotels segment their markets\nHow to define each segment e.g. Corporate\, Events\, Wholesale\, Retail etc\nIs a channel the same as a segment?\nHow to use this segmentation to gain insights and improve bottom line results\nUnderstand different consumer behaviours in difference channel\nUnderstand the different terms and strategies around using Segments vs Channels vs personalised offer\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-building-o” title=”Understanding the Hospitality Industry”][vc_column_text css=”.vc_custom_1533781230366{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat are the fundamental principles of Economics and their role in Hotel Revenue Management?\nHow do Revenue Directors monitor and measure their competitor marketplace?\nHow do Hotel Managers identify true competitor properties?\nHow do you read competitor reports and use other data to derive strategic insights\, and use the data to make better decisions?\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-arrows-alt” title=”Distribution”][vc_column_text css=”.vc_custom_1533874771108{margin-bottom: 0px !important;}”] \nYou Will Learn:\n\nThe definition of Distribution within the Accommodation sector\nThe definition of accommodation Inventory and how it is managed\nThe types of distribution channels\nThe factors of the Cost of Sale\nThe steps to implementing a successful Distribution Strategy\nThe important role of technology in a Distribution Strategy\nThe definition of Rate Parity and its role in Distribution\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-binoculars” title=”Rooms Forecasting”][vc_column_text css=”.vc_custom_1533874899798{margin-bottom: 0px !important;}”] \nYou will Learn:\n\nWhat are the different types of forecasts?\nWhat are the objectives for each of the types of forecasts?\nWhat information do I need to put a forecast together?\nHow do I find this information?\nWhat questions should I ask when putting together a forecast?\nHow often should I be adjusting the forecasts?\nWhat are the steps that I need to follow to put the forecast together?\nWhat is the difference between unconstrained and constrained demand?\nWhat are the elements of an accurate forecast?\n\n[/vc_column_text][/vc_accordion_tab][/vc_accordions][vc_empty_space height=”30px”][vc_custom_heading text=”TOPICS COVERED – DAY 2″ font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_accordions open_toggle=”-1″][vc_accordion_tab icon=”mk-icon-area-chart” title=”Revenue Strategy”][vc_column_text css=”.vc_custom_1533875061182{margin-bottom: 0px !important;}”]You will learn:   \n\nTo understand the components of a good revenue strategy;\nDifferent revenue strategies explained;\nPricing Strategy;\nExercises in how to use the Revenue Strategy to manage day-to-day tactics;\nInventory Control- how inventory can impact on sales. If forecasting constraint\, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory.\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-dollar” title=”Hotel Rooms Pricing”][vc_column_text css=”.vc_custom_1536034455951{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow to price your different room types\nDifferent types of pricing explained – what and why:\n\nBAR\, Rack\, Group\, Corporate\, Tactical vs Strategic pricing\, Mobile only pricing – why?\, Wholesalers\, Static vs Dynamic rates\, Corporate & Event\, Opaque Pricing\, Length of Stay Pricing\, Loyalty clubs and Closed User Group rates\n\n\nPackages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?\nUnderstanding the impact on discounting -How to calculate Occupancy needed to offset discounts\nUnderstanding the influences on pricing including decoy and anchor pricing\nLead time and its impact on pricing\nDisplacement Analysis\nContracts\nTechnology available to monitor and manage pricing\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-brain” title=”Understanding Business Intelligence for Hotels”][vc_column_text css=”.vc_custom_1533875225988{margin-bottom: 0px !important;}”] \nAll business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need\, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence.\nYou will learn:\n\nWhat types of reports do RM’s create\nWhere is data available\nHow to read\, and gain insights from data and reports\nHow to present data in easily digestible format\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-people” title=”Roles\, Structure and Revenue Meetings”][vc_column_text css=”.vc_custom_1533875378062{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the different types of structures and the benefits and challenges of each;\nTo understand the key elements of how revenue management integrates into an organisation;\nThe company culture is key to being successful in revenue roles\, learn why\nTo understand the key elements of how revenue management integrates into an organisation;\nLearn about the various roles that Revenue staff perform\n\nTo understand the importance of the Revenue Meeting and how it contributes to the culture across the business. \n\nImportance of regular revenue meeting involving all department heads of hotel\nWhat to discuss?\nWhat reports to distribute prior to the meeting\nHow to ensure meeting is effective in setting strategy instead of just reviewing reports\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-exclamation” title=”IMPORTANT NOTES ON THE WORKSHOP AGENDA”][vc_column_text css=”.vc_custom_1536035104240{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  Its a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  The workshop is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  The workshop has been designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Essential Components of Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][/vc_accordion_tab][/vc_accordions][/vc_column][/vc_row][vc_row 0=””][vc_column width=”1/3″][mk_button dimension=”flat” corner_style=”rounded” size=”large” url=”https://hsmaiasia.org/events-asia/”]2019 EVENTS[/mk_button][/vc_column][vc_column width=”1/3″][mk_button corner_style=”rounded” size=”large” url=”https://hsmaiasia.org/partner-conference-packages/”]PARTNERSHIP[/mk_button][/vc_column][vc_column width=”1/3″][mk_button corner_style=”rounded” size=”large” url=”https://hsmaiasia.org/membership/”]Join HSMAI[/mk_button][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-2-day-hotel-revenue-certificate-course-in-shanghai-china/ CATEGORIES:Events,Revenue,Training Workshop ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/05/workshop-china-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190804 DTEND;VALUE=DATE:20190810 DTSTAMP:20190804T025637Z CREATED:20190507T163348Z LAST-MODIFIED:20190804T025637Z UID:10000569-1564876800-1565395199@global.hsmai.org SUMMARY:HSMAI Region Europe COMMERCIAL SUMMER CAMP 2019 DESCRIPTION:A great idea\, initiated by the Revenue Management Advisory Board and supported with a lot of enthusiasm by the other Advisory Boards\, is now a reality!\nWe are proud to present you the \nHSMAI Region Europe\nCOMMERCIAL SUMMER CAMP 2019\n4th – 9th of August 2019\nDoubleTree by Hilton\, Amsterdam (Oosterdoksstraat 4\, 1011 DK) \nPress here for more information. URL:https://global.hsmai.org/event/hsmai-region-europe-commercial-summer-camp-2019/ LOCATION:DoubleTree by Hilton Amsterdam Centraal Station\, 4 Oosterdoksstraat\, Amsterdam\, NH\, 1011 DK\, Netherlands CATEGORIES:Innovation,Marketing,Meetconnect,People,Revenue,Sales,Service ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/05/fullsizeoutput_1f3.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190710T113000 DTEND;TZID=Asia/Shanghai:20190710T140000 DTSTAMP:20190711T013852Z CREATED:20190527T192653Z LAST-MODIFIED:20190711T013852Z UID:10000483-1562758200-1562767200@global.hsmai.org SUMMARY:Chief Commercial Officers Executive Roundtable Singapore DESCRIPTION:from \n \n \n \n to \n \n \n\n\n10th July\, 2019 – Invitation-only event\nLeaders of Hotel Revenue\, Pricing & Distribution for hotels in Asia Pacific meet up a few times per year to discuss the trends in hotel distribution\, digital\, business intelligence\, technology\, pricing strategies\, forecasting and metrics.  This group of leaders volunteer with HSMAI to create and deliver all types of learning for all hoteliers in Asia Pacific. \nPlease register for the HSMAI Hotel Strategy Conference.   \nIf you lead these functions in your hotel company and wish to be invited\, please Contact Us. \n  \n  \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/chief-commercial-officers-executive-roundtable-singapore/ LOCATION:Sands Expo & Exhibition Center Singapore\, 10 Bayfront Avenue\, SIngapore\, 018956\, Singapore CATEGORIES:Commercial,Digital,Events,Leadership,Revenue ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/05/membership-image-small-banner.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190709T083000 DTEND;TZID=Asia/Shanghai:20190716T170000 DTSTAMP:20190708T212116Z CREATED:20190410T042554Z LAST-MODIFIED:20190708T212116Z UID:10000481-1562661000-1563296400@global.hsmai.org SUMMARY:HSMAI Hotel Strategy Conference Asia Pacific 2019 DESCRIPTION:from \n \n \n \n to \n \n \n\n\nOne Day Conference\nHSMAI Digital Marketing Strategy Conference – the only place to see the Hotel leaders in Asia Pacific sharing their insights and knowledge on trends in Hotel marketing\, Optimization\, Content Marketing\, Personalisation\, Data and more. \nExecutive Roundtable\nHSMAI Chief Commercial Officers Executive Round Table is an ‘invitation-only’ event for the most senior hotel leaders in Digital Marketing\, Sales\, Revenue\, Distribution and Marketing in Asia Pacific. \nHSMAI Academy Day\nDay Two is a full day of educational workshops presented by the HSMAI Academy. Topics such as “Using data to improve your revenue”. Also learn about how to get Certified in Digital Marketing (CHDM) and Revenue Management (CRME). \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/hsmai-hotel-strategy-conference-asia-pacific-2019/ LOCATION:Marina Bay Sands Expo and Convention Centre\, 10 Bayfront Avenue\, Singapore\, Singapore\, 018956\, Singapore CATEGORIES:Digital,Distribution,Leadership,Marketing,Revenue,Sales ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/04/hsmai_strategy-conf-250x250_no-date_asia-pacific-e1531720797432.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190702T150000 DTEND;TZID=Europe/Amsterdam:20190702T220000 DTSTAMP:20190702T164101Z CREATED:20190529T231843Z LAST-MODIFIED:20190702T164101Z UID:10000484-1562079600-1562104800@global.hsmai.org SUMMARY:HSMAI SUMMER PARTY! DESCRIPTION:[vc_row][vc_column][vc_column_text] \n– EXCITING UPDATE SUMMER PARTY! –\n ||    2nd of July    || 3-10pm ||    @ Amstel Boathouse || \n |    Educational    | BBQ |  Drinks | Dancing    | Music | \n  \n\nThe building-blocks of a contemporary brand. \n How next generation brands are built; \nframework & toolbox.\nA 3-hour interactive session with Monna Nordhagen!\n \nMonna Nordhagen\, Nordic Strategy Director\, Scandinavian Design Group.\nMonna is a frequent speaker on branding related topics and the Author of ”Rockets and Rebels – Strategy for leaders and others who want to build brands people care about”. She is a strongly committed adviser for bold clients large and small\, local and global\, with new or established brands. Often said to be overly engaged\, and always with high ambitions for what brands can be and do. \nMonna thinks brandings’ potential to play a role in improving sustainable growth\, engaging people and influencing decisions has never been greater. But it is impossible to develop strong brands\, categories and companies for the future with yesterday’s thinking. She talks about adopting design thinking\, creative tools\, analytics and processes based on the latest academic and professional insights into how brands\, businesses and people work.   \n\n– SUMMER PARTY! –\n ||    2nd of July    ||    3-10pm    ||    @ Amstel Boathouse    || \n\n |    Educational    |    BBQ    |    Drinks    |    Dancing    |    Music    | \n  \nWe are very happy that Monna will join us at the Summer Party on July 2nd. \nBring your colleagues and join us for this inspiring session followed by a BBQ\, drinks and music! \nMake sure not to miss out on this unique opportunity! \nSign up today by pressing here!\n  \nA big thank you to our partner\n[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-summer-party/ LOCATION:Amstel Boathouse\, Amsteldijk 223\, Amsterdam\, 1079 LK\, Netherlands CATEGORIES:Afternoon Meeting,Marketing,Revenue,Sales ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/05/amstel-boathouse-photo.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190521T140000 DTEND;TZID=Europe/Amsterdam:20190521T180000 DTSTAMP:20190521T194111Z CREATED:20190424T151239Z LAST-MODIFIED:20190521T194111Z UID:10000563-1558447200-1558461600@global.hsmai.org SUMMARY:HSMAI Afternoon meeting in Amsterdam on Revenue Strategy and Marketing DESCRIPTION:[vc_row][vc_column][vc_column_text]\nGood news! We just got the information in that one of our very active members in the US\, Loren Gray\, will be in Amsterdam when we have our event this month. He is a digital expert in the hospitality industry and has a lot of passion and competence about the topic. He often speaks at our events in the US so we invited him to speak at our event too. See the updated program below. \nMaking it all work\, the step by step daily integration of marketing\, and revenue management & Learn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team\nWe will focus on how to establish a common understanding of strategy and expectations – and work on a long-term perspective. \nTime: Tuesday 21 May at 14:00\nPlace: Lloyd Hotel (34 Oostelijke Handelskade\, 1019 BN\, Amsterdam)\nTarget Group: General Managers & Assistant General Managers\, Revenue Managers\, Commercial leaders and others \nSIGN UP HERE! \nProgramme:\n[/vc_column_text][mk_table] \n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n14:00-14:30\nRegistration\, coffee and networking\n\n\n\n\n14:30-14:40\nWelcome by HSMAI Region Europe\n\n\n\n\n14:40-16:00\n\nLearn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team \nBy Dave Overeem\, CRME\, Corporate Revenue Manager\, Inntel Hotels \n\n\n\n\n\n16.00-16:40\n\nMaking it all work\, the step by step daily integration of marketing\, and revenue management \nHistory is filled with examples of great companies failing due to a lack of communication that we now call ‘siloing’. ‘To big to fail’ places like IBM and Sony who once dominated their markets now trail or have been outright removed\, all because departments did not collaborate. Sound Familiar? This is not new news\, but how do you make it work? Where do you start? How do you make it a success each day? What Technologies are leading edge that works? \nBy Loren Gray\, Founder and CEO\, Hospitality Digital Marketing Inc \n\n\n\n\n\n16:40-17:00\nTour of Lloyd Hotel\n\n\n\n\n17:00-18:00\nDrinks and networking\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row] \n  \nAbout Dave Overeem\, CRME\, Corporate Revenue Manager\, Inntel Hotels \nDave knew at the age of 5\, that he wanted to work in hospitality. He graduated at Hotelschool The Hague in 2008 and started his career in Front Office operations in different hotels and brands. During his career\, he found his “love” for Revenue Management at a boutique style teaching hotel in Amsterdam back in 2012. Dave developed a revenue management strategy for this hotel\, that works out very well. Hotelschool The Hague was not teaching Revenue Management in the time Dave was a student there\, so he did an extra education to develop his knowledge on revenue management and wanted to be able to combine practical experience with the theoretical part of revenue management. Graduating with a 9+ for his final Revenue Management exam\, let him believe that he was made for Revenue Management. Nowadays he is leading the Revenue Management department of Inntel Hotels in The Netherlands. A family-owned hotel group of 6 four- and five-star hotels throughout The Netherlands and expanding with 2 hotels in the near future. Dave became a certified revenue management executive by HSMAI in May 2017. \n  \nAbout Loren Gray\, Founder and CEO\, Hospitality Digital Marketing Inc \nLoren Gray is the Founder and CEO of Hospitality Digital Marketing Inc.\, a full service consulting firm assisting businesses operating in the hospitality space. Services range from advanced marketing and revenue strategies\, to facilitating product and software services development to market to the hospitality industry. Domestic and International Clients range from property level\, to portfolio based brand\, and independent ownerships. \nPrior to launching HDM\, Mr. Gray was partner\, and Vice President of Digital Strategy at one of the top 5 largest agencies in Dallas\, TX\, where he redefined all internal protocols and created a successful integration of culture and collaboration of all services into one cohesive client-focused strategy\, thereby garnering the highest profitability and largest staff in the agency’s history along with its lowest annual staff attrition. Prior to that\, he spent 13 years as Director of eCommerce for Ocean Properties Ltd.\, the fourth largest privately held franchise hotel operator in North America and forty-seventh largest worldwide\, where he created and developed its entire Digital Marketing program. \nMr. Gray came through the ranks in the Hospitality industry through Food and Beverage\, Hotel Operations\, as General Manager of several brand- and non-brand resorts\, Regional Sales and Marketing\, and ultimately as Director of eCommerce. He has also owned and operated several Hospitality ventures. That operational and revenue management perspective\, when added to marketing and technology understanding\, has contributed to his ability to educate clients and connect seemly divergent programs into cohesive successful strategies. \nThroughout his work history\, Mr. Gray has actively participated as a member of several location organizations such as CVBs\, TDCs\, Chambers of Commerce and industry associations in Houston\, TX\, Melbourne\, FL\, Key Largo\, FL\, Palm Beach\, FL\, Dallas\, TX\, and the Caribbean\, Canada\, Australia and China. \n  URL:https://global.hsmai.org/event/hsmai-afternoon-meeting-in-amsterdam-holland/ LOCATION:Lloyd Hotel\, Oostelijke Handelskade 34\, Amsterdam\, 1019 BN\, Netherlands CATEGORIES:Afternoon Meeting,Marketing,Revenue ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/05/20180628-lloydhotel-0021_dennisbouman.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190509T080000 DTEND;TZID=Asia/Shanghai:20190510T170000 DTSTAMP:20190509T030636Z CREATED:20190401T205344Z LAST-MODIFIED:20190509T030636Z UID:10000476-1557388800-1557507600@global.hsmai.org SUMMARY:HSMAI 2 Day Hotel Revenue Certificate Course in Brisbane DESCRIPTION:A unique program put together by the team of Hospitality Leaders which form HSMAI’s Revenue Advisory Board. We listened\, now we are delivering! \nBLENDED LEARNING AT IT’S BEST!\nThis fast paced two day workshop is a great opportunity for anyone who is looking to learn more about managing revenue in a hotel or any accommodation business.  The course is for people who would like to move into a Revenue Management role\, those with less than 3 years experience AND for those who need to manage a Revenue staff member or team. \nIf you’re looking for a formal Certificate from a 90-year old global hotel association\, the HSMAI Certificate in Revenue Management (Hospitality). delivers that at a fraction of the price of the only other globally recognised program (Cornell). \n6th & 7th May\, 2019\nBRISBANE\nPRICE INCLUDES: \n\n2-day workshop covering all topics in the certificate program\, facilitated by expert hoteliers\nMorning/afternoon tea and lunch on both days\nAccess to the Online Certificate program courses for 12 months\nCertificate of Revenue Management (Hospitality)*\nGreat networking opportunity to meet your hotel peers\n\n* Complete all 10 online courses in order to receive a globally recognised “Certificate of Revenue Management” from HSMAI. You will receive 12 month’s access to the course. \nAGENDA\n\n \n\n\n\n \nThank you to our Educational Partners: \n    \n  URL:https://global.hsmai.org/event/hsmai-2-day-hotel-revenue-certificate-course-in-brisbane/ CATEGORIES:Events,Revenue ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/04/workshop-australia-events-page-1.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190411T100000 DTEND;TZID=Europe/Amsterdam:20190411T150000 DTSTAMP:20190409T151851Z CREATED:20190403T225807Z LAST-MODIFIED:20190409T151851Z UID:10000479-1554976800-1554994800@global.hsmai.org SUMMARY:CRME in Palme de Mallorca DESCRIPTION:HSMAI Region Europe will be in Palma de Mallorca for the CRME certification on Thursday April 11th\nOn Thursday April 11th HSMAI Region Europe will host an interactive Revenue Management workshop\, after which the participants will complete the globally recognised CRME certification exam. \nThe certification workshop will take place at Palau de Congressos de Palma – Managed by Melia Hotels International \nThe more you know\, and the more you can prove you know\, the better ROI you can provide to your employer or prospective employer\, the more you can improve your company’s bottom line\, and the better you can position yourself in your chosen discipline. Press here to sign up! \nAbout the CRME\nThe CRME designation is recognition that you are: \n\nA professional in the field of revenue management and clearly conversant with its intricacies and importance\nCompetent to develop an infrastructure to support revenue management within the framework of an organization\nAble to maximize revenue opportunities and optimize profits by managing revenue\nCapable of making informed decisions to accept or reject pieces of business to meet overall organizational goals\nProficient at the art and science of revenue management\n\nPricing\nHSMAI Region Europe CRME workshop\, digital CRME Study Guide and certification exam. Workshop includes coffee\, tea and lunch. \nHSMAI Region Europe Members: EUR 695\nNon-members: EUR 795 \nFor more information contact us: postbox@hsmai.eu \nPress here to sign up! \nSo far HSMAI Region Europe has CRME certified many top professionals from each of the following companies:\n– AccorHotels\n– Avvio\n– citizenM Hotels\n– Choice Hotels\n– Copenhagen Admiral Hotel\n– Crown Moran Hotel\n– Deutsche Hospitality\n– Diamond Resorts International\n– Duetto\n– First Hotels\n– HotelPartner Yield Management\n– Hotel Tonight\n– IDeaS Revenue Solutions\, a SAS Company\n– Iberostar\n– InfData Analytics\n– Infor\n– Infor EasyRMS\n– Kempinski Hotels SA\n– Louvre Hotels Group\n– Mövenpick Hotels & Resorts\n– Nordic Choice Hotels\n– Norlandia Hotel Group\n– OTA Insight\n– Parkdean Holidays\n– Pricematch\n– Reburg & Partners\n– Redefine BDL Hotels Ltd\n– Rossi Boutique Hotel & SPA\n– Sagacity\n– Sabre Hospitality\n– SANA Hotels\n– Scandic Hotels\n– Short Stay Group\n– SnapShot GmbH\n– Sokos Hotels\n– Starboard Hotels\n– Steigenberger Hotel Group\n– Thon Hotels\n– Top Gahn Quality Coaching\n– Wordhotel Wings\n– 25hours Hotels \nPlease visit this page to read our Privacy Policy. URL:https://global.hsmai.org/event/crme-in-palme-de-mallorca/ LOCATION:Palau de Congressos de Palma CATEGORIES:Crme,Revenue ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/04/office-1209640_1280-1-e1570133782916.jpg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190410 DTEND;VALUE=DATE:20190411 DTSTAMP:20190409T151851Z CREATED:20190403T225807Z LAST-MODIFIED:20190409T151851Z UID:10000478-1554854400-1554940799@global.hsmai.org SUMMARY:ROC & DOC DESCRIPTION:Welcome to Europe’s number one place for the latest trends and news in Revenue Optimization\, Digital Marketing and Distribution for the travel and hospitality industry at Palau de Congressos de Palma\, co-located with HITEC Europe 2019– and you are very welcome to attend.\nYou’ll want to ROC ‘n Roll all day long when you meet our many speakers and delegates. We have a great venue and we will raise the energy level with the best speakers\, great music and food. \n  \nPress here to read more and to sign up! URL:https://global.hsmai.org/event/roc-doc/ LOCATION:Palau de Congressos de Palma CATEGORIES:Distribution,Revenue ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/04/3logos-1.jpg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu END:VEVENT END:VCALENDAR