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DTSTART;TZID=Europe/London:20190624T123000
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SUMMARY:HSMAI Think Tank at Google in London- By invitation only
DESCRIPTION:[vc_row][vc_column][vc_column_text] \nIs the technology blurring the lines between Sales and Marketing?\nJoin HSMAI and our members Google\, TravelClick and Nordic Choice Hotels in London June 24th at the Google`s office for an interactive day. Secure your ticket today. We have limited spaces and it is open just for leaders working directly in the hotel industry. Delegates will engage with colleagues and peers\, sharing insights and experiences throughout this day \nWhat you can expect from the event:\nHosted at Google’s Central St Giles office in London\, we bring leaders from Sales and Marketing in Hospitality and ask if the availability of data and technology mean that traditional roles of Sales and Marketing within their organisations are increasingly blurred. \nAnant Vithlani\, Vice President Sales\, Nordic Choice Hotels will facilitate the discussion\, following presentations from Edward Lines\, Industry Manager at Google and Jerome Wise\, Senior VP at TravelClick. \nYou will leave the day with a better understanding of how the sales and marketing landscape has evolved\, how data and tech can be harnessed to generate results for your business and have meaningful discussion and debate with fellow leaders in the hospitality industry. \nA written summary from the day will be exclusively distributed to HSMAI members following the event. \nSign up today!\nProgramme[/vc_column_text][mk_table] \n\n\n\nTime\nWhat\nWho\n\n\n\n\n\n12.30-13:00\nLunch and networking\n\n\n\n\n13:00-13:10\nWelcome & Update by Ingunn Hofseth\, President & CEO\, HSMAI Region Europe\n\n \nIngunn Hofseth \n\n\n\n\n\n13:10-13:30\nIntroduction of all delegates\n\n\n\n\n\n\n\nHow hotels should think regarding strategies for Customer Acquisition.\nHow does the Sales Process look like and what has changed caused by a new digital landscape.\nTechnology could support and develop sales processes and with the help of that Marketing could play an important role in finding new clients.\n\nBy Anant Vithlani\, Vice President Sales\, Nordic Choice Hotels and Chair of the HSMAI Region Europe Sales Advisory Board \n \n\n \nAnant Vithlani \n\n\n\n\n\n\n\n\nWhere does marketing stop and sales take over? Is Paid Media Sales or Marketing? \nConsidering the channels that are delivering business and the percentages are the sales organisations structured appropriately.\n\nJerome and Ed are going to deliver a joint session that first looks at the data that is available today to hotels to make more informed decisions and then move into how this data can improve the effectiveness and efficiency of digital media campaigns and how that can be leveraged to drive better performance. \n  \nBy Edward Lines\, Industry Manager\, Google and member of the HSMAI Region Europe Marketing Advisory Board \n& Jerome Wise\, Vice President – Enterprise Clients\, TravelClick \n  \n \n\n \nEdward Lines \n\n \nJerome Wise \n\n\n\n\n\n\nInteractive session \nDelegates will engage with colleagues and peers\, sharing insights and experiences throughout this day\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row] \nSign up today!\n  \n*This event is INVITATION-ONLY. This means that all sign-ups will be considered individually. If you do not fit our target group we unfortunately have to exclude you from this event. If you do\, we will send out a seperate confirmation email to you.*
URL:https://global.hsmai.org/event/hsmai-think-tank-at-google-hq-in-london-by-invitation-only/
LOCATION:Google London\, 1-13 St Giles High St\, London\, WC2H 8AG\, United Kingdom
CATEGORIES:Think Tank
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DTSTART;TZID=Europe/Amsterdam:20190411T074500
DTEND;TZID=Europe/Amsterdam:20190411T101500
DTSTAMP:20190409T151852Z
CREATED:20190403T225808Z
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SUMMARY:HSMAI and HFTP Think Tank – The Strategic Integration of Marketing and Technologies
DESCRIPTION:HSMAI and HFTP Think Tank for CMO’s and CIO’s – By invitation only\nHSMAI and HFTP Think Tank is taking place in Palma de Mallorca on Thursday April 11th – the day after our annual conference the ROC & DOC and during HITEC Europe. The Think Tank will take place at MELIÃ PALMA BAY & Palau de Congressos · Palma in the Elyxr Café on the ground level of the convention center. Registration and breakfast from 07:45 and the educational starts at 08:15 and last until 10:15. This event is by invitation only! \n“The Strategic Integration of Marketing and Technologies” will be the topic for the Think Tank”.  \nHSMAI and HFTP’s Think Tank on “The Strategic Integration of Marketing and Technologies” will invite Europe-based hospitality CMOs and CIOs/CTOs to a roundtable discussion about fostering collaboration between the two roles. Our target audience is 20 executives — half marketing and half information technology — with both HSMAI Region Europe and HFTP extending invitations to achieve this targeted mix. Tables will be arranged in a single\, unbroken U-shape to help foster intimate\, unguarded dialogue\, with a roundtable for staff and other observers in the back of the room. \nThe two-hour program (8:15–10:15 a.m.\, with a breakfast reception from 7:45–8:15 a.m.) will be powered by a series of questions that participants will answer using a live-polling platform. \nRobyn Pratt\, Managing Director\, Impact Consulting\, will guide participants through the questions and answers\, encouraging them to discuss the obstacles that exist between the two roles and to identify potential best practices for cooperation and collaboration moving forward. Post-event content will be produced for both HSMAI and HFTP members. \nPending the review of lessons learned at this Think Tank\, HSMAI and HFTP will host a second\, parallel program in Minneapolis on Thursday\, June 20\, 2019. \n To RSVP press here.\nMore about Robyn Pratt\, Managing Director\, Impact Consulting:\n\nWith 35+ years of experience working in different countries & spanning a broad cross section of disciplines ranging from Sales and Marketing\, Operations\, General Management\, Project Leadership\, Change Management\, Innovation\, Brand Strategy and Leadership she has gained a strong foundation of knowledge and expertise at an international level. \nPrior to forming Impact Consulting she was Vice President & Brand Leader for Design and Luxury brands for Starwood Hotels\, Europe\, Africa\, & Middle East (EAME). In this role\, she was able to combine her knowledge and expertise in hotel marketing and operations with innovation and change management skills to lead the brand efforts of nine brands across 240 hotels. She is a strong communicator and have achieved tangible results and strong engagement with the teams she has worked with. \nHer experience in leading Six Sigma and Operational Innovation has provided her with a passion for managing change towards achieving measurable results which add value for all shareholders. \nPress here to see all our activities in Palma de Mallorca the same week.\n  \n \n  \n \nPLEASE NOTE: For qualified ROC & DOC registrants\, HITEC Europe in Palma de Mallorca will provide one complimentary\, non-transferable registration which entitles the recipient to two days access to the HITEC Europe exhibit hall and general sessions. HITEC Europe concurrent educational sessions are not included. Comp registrations are only available to qualified ROC/DOC attendees directly from the industry and cannot be used by suppliers or vendors\, consultants\, nor personnel\, dealers\, distributors\, subsidiaries\, investors\, partners/associates or family members of exhibiting companies. HSMAI Region Europe will automatically register all qualified registrants directly with HITEC Europe. Your contact information will be provided to HFTP\, the host of HITEC Europe\, for the purpose of communicating with you about your registration. If you prefer to NOT be registered for the complimentary exhibit hall pass\, please email us at postbox@hsmai.eu \nPlease visit this page to read our Privacy Policy.
URL:https://global.hsmai.org/event/hsmai-and-hftp-think-tank-the-strategic-integration-of-marketing-and-technologies/
LOCATION:Palau de Congressos de Palma
CATEGORIES:Think Tank
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