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BEGIN:STANDARD
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BEGIN:STANDARD
TZOFFSETFROM:+0800
TZOFFSETTO:+0800
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BEGIN:STANDARD
TZOFFSETFROM:+0800
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240116
DTEND;VALUE=DATE:20240220
DTSTAMP:20260417T013051
CREATED:20231121T124138Z
LAST-MODIFIED:20240116T211533Z
UID:10001299-1705363200-1708387199@global.hsmai.org
SUMMARY:Hotel Revenue Optimization Essentials
DESCRIPTION:Hotel Revenue Optimization Essentials
URL:https://global.hsmai.org/event/hotel-revenue-optimization-essentials-56/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240123
DTEND;VALUE=DATE:20240227
DTSTAMP:20260417T013051
CREATED:20231128T131310Z
LAST-MODIFIED:20240122T214236Z
UID:10001302-1705968000-1708991999@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-37/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20240205T100000
DTEND;TZID=America/Denver:20240209T170000
DTSTAMP:20260417T013051
CREATED:20231220T052637Z
LAST-MODIFIED:20240205T112549Z
UID:10001319-1707127200-1707498000@global.hsmai.org
SUMMARY:Global Virtual Student Conference
DESCRIPTION:The 2024 Intercollegiate Global Conference: A World of Opportunity will take place February 5-9\, 2024. The virtual event is a unique opportunity for hospitality students and faculty to gain valuable insights and connect with top industry professionals. Registration for the conference is open now\, with options for individuals\, students\, and faculty\, or school registration which includes an unlimited number of students. \nThis year’s opening keynote speaker is Adam Sacks\, president of Tourism Economics\, who will present on the economic pulse of the travel industry. Attendees will also hear guest speakers from leading industry brands and organizations\, including Accor\, Hilton Hotels\, Kalibri Labs\, Kessler Collection\, Marriott International\, MGM Resorts\, and Omni Hotels & Resorts. Speakers will share personal stories from top industry professionals of how they navigated their careers and discuss industry trends\, best practices\, and the future of hospitality. \n2024 Session Topics\n* Sustainability and the Environmental Impact of Hospitality\n* Professional Development and Personal Branding\n* Sales\, Marketing and Event Management\n* Artificial Intelligence and Tech Integration\n* Hotel Development: Real Estate\, Design and Architecture\n* Diversity\, Equity and Inclusion (DEI)\n* Commercial Strategy: Revenue Management and eCommerce\n* International & World Relations Impact on Travel\n* Wellness\, Health and Food Tourism
URL:https://global.hsmai.org/event/global-virtual-student-conference/
LOCATION:Virtual
CATEGORIES:Commercial,Conference,Events,Virtual
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/12/conference-image-student-cfVMV8.tmp_.png
ORGANIZER;CN="HSMAI Foundation":MAILTO:info@hsmai.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240206T140000
DTEND;TZID=Asia/Dubai:20240206T150000
DTSTAMP:20260417T013051
CREATED:20240111T164410Z
LAST-MODIFIED:20240206T192832Z
UID:10001334-1707228000-1707231600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-hdme-3/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/hdme-jan-1200-1200-px-BuIcfz.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240207T160000
DTEND;TZID=UTC:20240207T170000
DTSTAMP:20260417T013051
CREATED:20240111T164410Z
LAST-MODIFIED:20240207T194353Z
UID:10001335-1707321600-1707325200@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, CHBA Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-virtual-2/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/chba-jan-1200-1200-px-FtlSxp.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20240209T083000
DTEND;TZID=Europe/Amsterdam:20240209T103000
DTSTAMP:20260417T013051
CREATED:20240123T045535Z
LAST-MODIFIED:20240209T071035Z
UID:10001354-1707467400-1707474600@global.hsmai.org
SUMMARY:Oslo | Breakfast Meeting
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”14960″ img_size=”full” alignment=”center”][mk_fancy_title color=”#000000″ size=”30″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nBreakfast Meeting in Oslo \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📆 Date and Time: Friday\, 9th February 2024 | 8:30 AM – 10:30 AM (local time)\n📍 Venue: Radisson Blu Scandinavia Oslo\, Holbergs gate 30[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1707152333359{margin-bottom: 0px !important;}”]Join us at Radisson Blu Scandinavia Oslo for a Breakfast Meeting and engage with industry experts and expand your network. \nTOPIC: The New Era of ChatGPT & AI Conversational Bookings in Hospitality\nWe will start the meeting with breakfast\, providing an opportunity to share and connect with industry colleagues. \nFurthermore\, we’re joined by Jose Zapata\, Sales Manager\, EMEA at Asksuite\, which will do a presentation about the above topic\, followed by an interview conducted by Robert Holan\, General Manager at The Thief.\nWe will also open up for Q&A and discussion with the audience. \nThe event is open to HSMAI members.[/vc_column_text][vc_btn title=”👉 REGISTER HERE” color=”green” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FkNbrO%3Flocale%3Den|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_fancy_title color=”#663399″ size=”18″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Jose Luis Zapata\, Sales Manager [UK and Northern Europe] at Asksuite \n[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”18″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Robert Holan\, General Manager at The Thief \n[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”violet” style=”dashed” border_width=”2″][mk_fancy_title color=”#000000″ size=”16″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title][vc_column_text css=”.vc_custom_1684930224980{margin-bottom: 0px !important;}”]HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer\, pioneer and the go-to industry resource for professional development\, commercial strategies and sustainability in the hospitality\, travel and tourism industry. Read More[/vc_column_text][/vc_column][/vc_row][vc_column][/vc_column]
URL:https://global.hsmai.org/event/oslo-breakfast-meeting/
LOCATION:Oslo
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/oslo-3-CfrgmQ.tmp_.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20240212T140000
DTEND;TZID=Europe/Amsterdam:20240212T170000
DTSTAMP:20260417T013051
CREATED:20231221T212645Z
LAST-MODIFIED:20240212T072541Z
UID:10001323-1707746400-1707757200@global.hsmai.org
SUMMARY:Amsterdam | Meet & Connect
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”14860″ img_size=”full” alignment=”center”][mk_fancy_title color=”#000000″ size=”30″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nMeet & Connect Amsterdam \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📆Date and Time: Monday\, 12th February 2024 | 2:00 PM – 5:00 PM (local time)\n📍 Venue: Sofitel Legend The Grand Amsterdam\, Oudezijds Voorburgwal 197\, 1012 EX Amsterdam[/mk_fancy_title][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_fancy_title color=”#000000″ size=”30″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nMeet & Connect Amsterdam \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📆Date and Time: Monday\, 12th February 2023 | 2:00 PM – 5:00 PM (local time)\n📍 Venue: Sofitel Legend The Grand Amsterdam\, Oudezijds Voorburgwal 197\, 1012 EX Amsterdam[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1707315196227{margin-bottom: 0px !important;}”]Join us at the beautiful Sofitel Legend the Grand Amsterdam for “Meet & Connect” in Amsterdam and engage with industry experts and expand your network. \nTOPIC: The New Era of ChatGPT & AI Conversational Bookings in Hospitality\nFurthermore\, we’re joined by Jose Zapata\, Sales Manager\, EMEA at Asksuite\, which will do a presentation about the above topic\, followed by an interview conducted by Allard Jan Alfrink\, Senior Director of Business Development – EMEA and member of the HSMAI Europe Region BeNeLux Advisory Board. We will also open up for Q&A and discussion with the audience. \nThe event is open to all members of HSMAI Europe. \nWe will wrap up the meeting with drinks and networking\, providing an opportunity to share and connect with industry colleagues.[/vc_column_text][vc_btn title=”👉 REGISTER HERE” color=”green” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FRlN7E%3Flocale%3Den|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_fancy_title color=”#663399″ size=”18″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]David Byrne\, VP of Sales/Partnerships EMEA at Asksuite \n[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”18″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Gemma Greenwood\, Journalist \n[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”violet” style=”dashed” border_width=”2″][mk_fancy_title color=”#000000″ size=”16″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title][vc_column_text css=”.vc_custom_1684930224980{margin-bottom: 0px !important;}”]HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer\, pioneer and the go-to industry resource for professional development\, commercial strategies and sustainability in the hospitality\, travel and tourism industry. Read More[/vc_column_text][/vc_column][/vc_row][vc_column][/vc_column]
URL:https://global.hsmai.org/event/amsterdam-meet-connect/
LOCATION:Sofitel Legend the Grand Amsterdam\, Oudezijds Voorburgwal 197\, Amsterdam\, 1012 EX\, Netherlands
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/amsterdam-6-6ACWhE.tmp_.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240213
DTEND;VALUE=DATE:20240214
DTSTAMP:20260417T013051
CREATED:20231115T115629Z
LAST-MODIFIED:20240213T002542Z
UID:10001294-1707782400-1707868799@global.hsmai.org
SUMMARY:Adrian Awards Celebration 2023
DESCRIPTION:Adrian Awards Celebration 2023 at the New York Marriott Marquis
URL:https://global.hsmai.org/event/adrian-awards-celebration-2023/
LOCATION:New York\, NY\, United States
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240213T140000
DTEND;TZID=Asia/Dubai:20240213T150000
DTSTAMP:20260417T013051
CREATED:20240111T164410Z
LAST-MODIFIED:20240213T194035Z
UID:10001336-1707832800-1707836400@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-hdme-4/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/hdme-jan-1200-1200-px-BuIcfz.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240214T160000
DTEND;TZID=UTC:20240214T170000
DTSTAMP:20260417T013051
CREATED:20240111T164411Z
LAST-MODIFIED:20240214T194143Z
UID:10001337-1707926400-1707930000@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, CHBA Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-virtual-3/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/chba-jan-1200-1200-px-FtlSxp.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240215T183000
DTEND;TZID=UTC:20240215T203000
DTSTAMP:20260417T013051
CREATED:20240111T164315Z
LAST-MODIFIED:20240215T194307Z
UID:10001331-1708021800-1708029000@global.hsmai.org
SUMMARY:View 180\, NH Collection Dubai The Palm
DESCRIPTION:Thirsty Thursdays in the UAE \nHotel Members: AED75 | Hotel Non Members: AED125\nEach includes 2 thirst quenching refreshments and nibble
URL:https://global.hsmai.org/event/view-180-nh-collection-dubai-the-palm/
LOCATION:View 180\, NH Collection Dubai The Palm\, No. 220 (381-2730)\, Palm Jumeirah\, Dubai\, 567075\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/tt-feb-2024-1200x1200-1-CokyAV.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240220T140000
DTEND;TZID=Asia/Dubai:20240220T150000
DTSTAMP:20260417T013051
CREATED:20240111T164411Z
LAST-MODIFIED:20240220T205751Z
UID:10001338-1708437600-1708441200@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-hdme-5/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/hdme-jan-1200-1200-px-BuIcfz.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240221
DTEND;VALUE=DATE:20240222
DTSTAMP:20260417T013051
CREATED:20240206T234149Z
LAST-MODIFIED:20240221T011300Z
UID:10001358-1708473600-1708559999@global.hsmai.org
SUMMARY:February Luncheon 2024
DESCRIPTION:
URL:https://global.hsmai.org/event/february-luncheon-2024/
LOCATION:Orlando\, FL\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20240221T150000
DTEND;TZID=Australia/Sydney:20240221T180000
DTSTAMP:20260417T013051
CREATED:20231218T051545Z
LAST-MODIFIED:20240219T191433Z
UID:10001318-1708527600-1708538400@global.hsmai.org
SUMMARY:Pacific Revenue Management Leaders Roundtable – Sydney
DESCRIPTION:Pacific\nRevenue Management Leaders Roundtable \nBy invitation only \n21 February 2024 \n \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions.  Please contact us if you would like to be invited.
URL:https://global.hsmai.org/event/revenue-leaders-roundtable-2/
LOCATION:Venue To be Advised – Sydney\, Sydney\, Australia
CATEGORIES:APAC Roundtables,Chapter Events,Events,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/01/2-revenue-mgmt-leaders-feb21-sydney-vRkru4.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240221T160000
DTEND;TZID=UTC:20240221T170000
DTSTAMP:20260417T013051
CREATED:20240111T164411Z
LAST-MODIFIED:20240221T211120Z
UID:10001339-1708531200-1708534800@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, CHBA Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-virtual-4/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/chba-jan-1200-1200-px-FtlSxp.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20240221T160000
DTEND;TZID=Asia/Kolkata:20240221T170000
DTSTAMP:20260417T013051
CREATED:20240122T091500Z
LAST-MODIFIED:20240221T192940Z
UID:10001353-1708531200-1708534800@global.hsmai.org
SUMMARY:India General Managers Roundtable – Virtual
DESCRIPTION:Virtual\nIndia General Managers Roundtable \nBy invitation only \n21 February 2024 \n \nHSMAI India runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions.  Please contact us if you would like to be invited.
URL:https://global.hsmai.org/event/india-general-managers-roundtable-virtual/
LOCATION:Webinar
CATEGORIES:APAC Roundtables,Chapter Events,Events,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/01/general-managers-virtual-mumbai-2-u9toD0.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240222
DTEND;VALUE=DATE:20240223
DTSTAMP:20260417T013051
CREATED:20240119T212808Z
LAST-MODIFIED:20240222T012937Z
UID:10001352-1708560000-1708646399@global.hsmai.org
SUMMARY:2024 Sales Academy
DESCRIPTION:
URL:https://global.hsmai.org/event/2024-sales-academy/
LOCATION:Washington\, DC\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20240222T073000
DTEND;TZID=Europe/Amsterdam:20240222T100000
DTSTAMP:20260417T013051
CREATED:20231220T212542Z
LAST-MODIFIED:20240222T082831Z
UID:10001321-1708587000-1708596000@global.hsmai.org
SUMMARY:Breakfast Meeting | Stockholm
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”14993″ img_size=”full”][vc_column_text css=”.vc_custom_1708526920716{margin-bottom: 0px !important;}”] \nJoin us for another Breakfast Meeting in Stockholm! \nHSMAI is back in Stockholm on Thursday\, 22 February 2024 hosting a breakfast meeting at Scandic Victoria Tower. We have two very interesting topics: “How to succeed in the MICE Segment with Agents\, PCOs\, DMCs\, and Joint Ventures” and “The Significance of International Meeting Business for the Future of Stockholm and Sweden\, and Strawberry’s Approach with the New Sales Structure”  \nThis breakfast meeting is held in conjunction with Möten & Event 2024. \n📅 Date: Thurday\, 22 February\, 2024\n🕒 Time: 07:30 – 10:00\n📍 Venue: Scandic Victoria Tower\, Stockholm\n🏢 Address: Arne Beurlings Torg 3 \nRegistration and breakfast will be open and served from 07:30\, and the event will be in Swedish. \nMeet our speakers:\n[/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1707395198589{margin-bottom: 0px !important;}”] \nTerje Olsen\nCEO of Broadstone Network \nTerje is a growth specialist\, keynote speaker\, travel tech enthusiast and previous Sales Director Nordic for HRG \nWithin the MICE sector\, cultivating symbiotic relationships with Agents\, PCOs\, and DMCs is pivotal. Agents facilitate connections between hotels and event planners or corporations seeking suitable venues. PCOs orchestrate seamless event execution\, while DMCs provide local expertise and services for flawless destination experiences.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1708524674940{margin-bottom: 0px !important;}”] \nMaria Andersson\n Sales Director Meetings at Strawberry \nMaria Andersson\, a passionate salesperson with over 22 years of experience in internationally selling hotel positions that have taken her around the world. She has always strived to work for the absolute best within the segment she operates in and to have a strong philosophy that the company is built on. Currently serving as the Sales Director Meetings at Strawberry for about 1 year\, her enthusiasm for sales and marketing is evident\, along with her dedication to building relationships with clients\, direct colleagues\, and industry peers. In her personal life\, Maria prioritizes spending time with her small family and loved ones to rejuvenate her soul and body. She makes it a point to maintain her life’s passion for exercising\, squeezing in some yoga sessions and high-intensity workouts whenever time allows.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1707395251247{margin-bottom: 0px !important;}”] Join us for a morning of joy\, networking\, and industry insights![/vc_column_text][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FrrEl2%3Flocale%3Den|target:_blank”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/breakfast-meeting-in-stockholm/
LOCATION:Scandic Victoria Tower\, Arne Beurlings Torg 3\, Stockholm\, 164 40\, Sweden
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/02/meetconnect-2024-1920x1080-3-cXs7Lg.tmp_.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Seoul:20240222T160000
DTEND;TZID=Asia/Seoul:20240222T183000
DTSTAMP:20260417T013051
CREATED:20231212T044354Z
LAST-MODIFIED:20231214T045854Z
UID:10001308-1708617600-1708626600@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Bangkok
DESCRIPTION:[vc_row][vc_column][vc_column_text] \nFriday 22 February\, 2023 \nRegistration: from 3:20pm | Event: 4:00pm – 6:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for local city market professionals to connect\, learn\, and build their commercial networks. \nThis is a great opportunity for commercial (marketing\, digital\, revenue\, sales\, distribution) executives from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way 🥂. \nThe format for the event is 1-hour Education and 1.5 hours Networking – featuring “Speed-Friending”\, held on a Friday to end the work week and kick off Friday night/ the weekend. \nJoin us for a unique opportunity to see Hotel leaders sharing their knowledge and experience. \nRegister today\, space is limited! \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-bangkok-3/
LOCATION:Venue To be Advised – Seoul\, Seoul\, Korea\, Republic of
CATEGORIES:Chapter Events,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/12/pu_2024_seoul_feb22-fsmNN9.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Seoul:20240222T170000
DTEND;TZID=Asia/Seoul:20240222T200000
DTSTAMP:20260417T013051
CREATED:20231212T044358Z
LAST-MODIFIED:20240222T194146Z
UID:10001309-1708621200-1708632000@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Seoul
DESCRIPTION:[vc_row][vc_column][vc_row_inner is_fullwidth_content=”false” disable_element=”yes”][vc_column_inner][mk_gallery title=”PHOTOS” image_size=”medium”][/vc_column_inner][/vc_row_inner][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/12/powerup-korea-2024-1-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP EDUCATION & NETWORKING SEOUL” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text align=”center” css=”.vc_custom_1705120757131{margin-bottom: 0px !important;}”] \n2024년 2월 22일  \n오후 5.00 ~ 8.00 \nHSMAI PowerUp 은 호텔의 커머셜팀에 종사하는 호텔리어들이  만남을 통하여 서로 배우고\, 그들의 전문적 네트워크를 구축하기 위한 HSMAI APAC 의  비공식 교육및 네트워킹 이벤트 시리즈 입니다. \n이 행사는 호텔 본사 및 개별 호텔 커머셜 팀의 마케팅/디지털/수익/영업/디스트리뷰션 직원들이 캐주얼하면서도 유익하고\, 서로를 알아갈 수 있는 의미 있는 만남을 가질 수 있는  훌륭한 기회입니다 \n이 행사는 1시간 교육 그리고 2시간의 네트워킹으로 이루어져 있습니다. 🥂 \n호텔의 리더들과 교류하고 동료들과 함께 할 수 있는 특별한 기회에 함께 해주세요 \n[/vc_column_text][vc_btn title=”행사 신청은 hsmaikorea@gmail.com 으로 해주십시오” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:mailto%3Ahsmaikorea%40gmail.com|target:_blank”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1705120433843{margin-bottom: 0px !important;}”] \nFriday 22 February\, 2024 \nEvent: 5:00pm – 8:00pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 2 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][vc_btn title=”RSVP to: hsmaikorea@gmail.com” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:mailto%3Ahsmaikorea%40gmail.com|target:_blank”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section add_icon=”true” title=”2024 Outlook” tab_id=”1703002976008-1972d373-97a9″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1703003292584{margin-bottom: 0px !important;}”]Details soon![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26247″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section add_icon=”true” title=”Introduction of ReRTI – RevPAR Room Type Index” tab_id=”1703003349149-2eed641a-0185″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1703003292584{margin-bottom: 0px !important;}”]Details soon![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”25333″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section add_icon=”true” title=”Building a Culture of Staff Engagement & Customer Satisfaction” tab_id=”1703003303598-802e65ec-0399″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1703003292584{margin-bottom: 0px !important;}”]Details soon![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”30718″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section add_icon=”true” title=”Required Skills to become a confident DOSM” tab_id=”1703003391842-6407c024-b6e0″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1703003292584{margin-bottom: 0px !important;}”]Details soon![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”30719″][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_accordion][vc_custom_heading text=”VENUE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1705462080129{margin-bottom: 0px !important;}”] \nSide Note Club – RYSE\, Autograph Collection \n130 Yanghwa-ro\, Mapo-gu\, Seoul\, South Korea \n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”목차” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section add_icon=”true” title=”2024 시장 전망” tab_id=”1704954015049-9eba5002-fc63″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1703003292584{margin-bottom: 0px !important;}”]Details soon![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26247″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section add_icon=”true” title=”ReRTI – RevPAR Room Type Index 소개” tab_id=”1704954015190-d1a81362-12c3″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1703003292584{margin-bottom: 0px !important;}”]Details soon![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”25333″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section add_icon=”true” title=”직원 참여및 고객 만족 문화 구축” tab_id=”1704954015353-e3e1b51e-cc8a”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1703003292584{margin-bottom: 0px !important;}”]Details soon![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”30718″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section add_icon=”true” title=”자신감 있는 DOSM 이 되기 위하여 갖추어야할 스킬” tab_id=”1704954015494-9e3f356e-9e9f”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1703003292584{margin-bottom: 0px !important;}”]Details soon![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”30719″][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_accordion][vc_custom_heading text=”장소” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1705463134102{margin-bottom: 0px !important;}”] \n사이드 노트 클럽 – 라이즈 오토그래프 컬렉션 \n서울시 마포구 양화로 130 \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”SPEAKERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” description=”false” employees=”26247\, 25333\, 30718\, 30719″][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_row_inner][vc_column_inner width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/12/sn-square.jpg” image_size=”full” align=”center”][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/12/ryse-square.jpg” image_size=”full” align=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-seoul/
LOCATION:Side Note Club – Ryse Hotel Seoul\, 130 Yanghwa-ro\, Mapo-gu\, Seoul\, Korea\, Republic of
CATEGORIES:Chapter Events,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/12/pu_2024_seoul_feb22-fsmNN9.tmp_.jpg
ORGANIZER;CN="HSMAI Korea":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240227
DTEND;VALUE=DATE:20240228
DTSTAMP:20260417T013051
CREATED:20231206T161439Z
LAST-MODIFIED:20231230T065926Z
UID:10001306-1708992000-1709078399@global.hsmai.org
SUMMARY:Chief Commercial Officers (APAC)
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1701849637010{margin-bottom: 0px !important;}”]HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually – from commercial streams of revenue\, sales\, marketing or distribution or from operational or HR leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. All HSMAI Roundtables are by invitation only. Individuals are invited based on their specific role at a specific Hotel brand. Invitations are non-transferable. Roundtables are hosted by HSMAI Asia Pacific. While there is no cost to attend\, all attendees are expected to be members of HSMAI. \nPlease contact us if you would like to be invited and you head up a commercial discipline for your brand. https://hsmaiasia.org/contact/[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/chief-commercial-officers-apac/
CATEGORIES:APAC Roundtables
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/12/a-roundtable-square-cco-feb-pw3HAO.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240227T140000
DTEND;TZID=Asia/Dubai:20240227T150000
DTSTAMP:20260417T013051
CREATED:20240111T164412Z
LAST-MODIFIED:20240227T215814Z
UID:10001340-1709042400-1709046000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-hdme-6/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/hdme-jan-1200-1200-px-BuIcfz.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20240227T150000
DTEND;TZID=Asia/Singapore:20240227T180000
DTSTAMP:20260417T013051
CREATED:20231214T045858Z
LAST-MODIFIED:20240227T202834Z
UID:10001314-1709046000-1709056800@global.hsmai.org
SUMMARY:APAC Chief Commercial Officers Roundtable – Singapore
DESCRIPTION:Singapore\nAPAC Chief Commercial Offices Roundtable \nBy invitation only \n27 February 2024 \n \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions.  Please contact us if you would like to be invited.
URL:https://global.hsmai.org/event/chief-commercial-officers-apac-2/
LOCATION:Venue to be Advised-Singapore\, Singapore
CATEGORIES:APAC Roundtables,Chapter Events,Events,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/12/a-roundtable-square-cco-feb-pw3HAO.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240228
DTEND;VALUE=DATE:20240229
DTSTAMP:20260417T013051
CREATED:20231130T132844Z
LAST-MODIFIED:20240228T021353Z
UID:10001304-1709078400-1709164799@global.hsmai.org
SUMMARY:Frank W. Berkman Tourism Achievement Awa
DESCRIPTION:A black-tie dinner celebrating New York’s best and brightest!
URL:https://global.hsmai.org/event/frank-w-berkman-tourism-achievement-awa/
LOCATION:New York\, NY\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240228
DTEND;VALUE=DATE:20240301
DTSTAMP:20260417T013051
CREATED:20210814T212651Z
LAST-MODIFIED:20240228T204309Z
UID:10000811-1709078400-1709251199@global.hsmai.org
SUMMARY:2 Day Revenue Management Workshop – Singapore
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/07/hsmai_academy-2-day-workshop-w-border-scaled.jpg” image_size=”full” align=”center” margin_bottom=”20″][/vc_column][/vc_row][vc_row css=”.vc_custom_1627529759549{margin-bottom: 25px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”2-DAY REVENUE TRAINING FOR HOTELS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1698204938975{margin-bottom: 0px !important;}”] \nSINGAPORE INSTITUTE OF HOSPITALITY \n1 Coleman Street\, The Adelphi\, #04-37 Singapore 179803 \n10 Online courses PLUS Face to face Workshop over 2 days\nWednesday – 9:00am – 5:00pm\nThursday – 9:00am – 5:00pm\n \nThis fast-paced two-day workshop is a great opportunity for anyone who is looking to learn more about managing revenue in a hotel or any accommodation business. The workshop adds practical experience to the online courses.  The course is for people who would like to move into a Revenue Management role\, those with less than 3 years experience\, and those who need to manage a Revenue staff member or team. \nTo earn the “Certificate in Revenue Management (Hospitality)”\, you will need to complete the 10 online courses. \n[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1626307595607{margin-bottom: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=”” width=”1/2″][vc_custom_heading text=”SELF-PACED ONLINE COURSES INCLUDED” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/07/lady-laptop-image.png”][vc_tta_accordion title_tag=”p” section_title_tag=”p” style=”flat” color=”green” spacing=”1″ gap=”3″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-sort-amount-up” add_icon=”true” title=”The Essential Components of Revenue Management” tab_id=”1696980228060-f2089c45-f7dd”][vc_column_text css=”.vc_custom_1698043243217{margin-bottom: 0px !important;}”]The fundamental components of Revenue Management are applied to any business that has fixed capacity\, perishable inventory\, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  It’s not just about pricing.  The discipline involves many skills and this initial course will introduce you to each one. \nYou will learn:\n\nThe main elements of the function of Revenue Management\nUnderstand Revenue Management Terms and definitions\nTo identify a revenue management career path\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-location-arrow” add_icon=”true” title=”Understanding your guests pathway to booking” tab_id=”1696980228087-47dbdb89-04da”][vc_column_text css=”.vc_custom_1533781145752{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow customers shop for accommodation\nLearn what drives customers search and selection process\nLearn what influences their choices during their search (including travel agents)’\nThe customer journey\, from dreaming about a holiday\, to shopping\, booking\, and experiencing the holiday or trip\nTravel inspiration how do we find the inspiration to travel\, and where to travel to?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-retweet” add_icon=”true” title=”Market Segmentation” tab_id=”1698037345547-134c2d1a-6506″][vc_column_text css=”.vc_custom_1533781293684{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat segmentation is\nWhy hotels segment their markets\nHow to define each segment e.g. Corporate\, Events\, Wholesale\, Retail etc\nIs a channel the same as a segment?\nHow to use this segmentation to gain insights and improve bottom line results\nUnderstand different consumer behaviours in difference channel\nUnderstand the different terms and strategies around using Segments vs Channels vs personalised offer\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-building” add_icon=”true” title=”Understanding the Hospitality Industry” tab_id=”1698037370099-11fb7994-89b2″][vc_column_text css=”.vc_custom_1533781230366{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat are the fundamental principles of Economics and their role in Hotel Revenue Management?\nHow do Revenue Directors monitor and measure their competitor marketplace?\nHow do Hotel Managers identify true competitor properties?\nHow do you read competitor reports and use other data to derive strategic insights\, and use the data to make better decisions?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-bar” add_icon=”true” title=”Distribution” tab_id=”1698037474840-be23d571-eb23″][vc_column_text css=”.vc_custom_1698043274885{margin-bottom: 0px !important;}”] \nYou will learn:\nThe definition of Distribution within the Accommodation sector\nThe definition of accommodation Inventory and how it is managed\nThe types of distribution channels\nThe factors of the Cost of Sale\nThe steps to implementing a successful Distribution Strategy\nThe important role of technology in a Distribution Strategy\nThe definition of Rate Parity and its role in Distribution[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-reply-all” add_icon=”true” title=”Rooms Forecasting” tab_id=”1698037556381-64782c37-be14″][vc_column_text css=”.vc_custom_1533874899798{margin-bottom: 0px !important;}”] \nYou will Learn:\n\nWhat are the different types of forecasts?\nWhat are the objectives for each of the types of forecasts?\nWhat information do I need to put a forecast together?\nHow do I find this information?\nWhat questions should I ask when putting together a forecast?\nHow often should I be adjusting the forecasts?\nWhat are the steps that I need to follow to put the forecast together?\nWhat is the difference between unconstrained and constrained demand?\nWhat are the elements of an accurate forecast?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-sort-numeric-up-alt” add_icon=”true” title=”Hotel Rooms Pricing” tab_id=”1698037630423-1410eea6-53c0″][vc_column_text css=”.vc_custom_1536034455951{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow to price your different room types\nDifferent types of pricing explained – what and why:\n\nBAR\, Rack\, Group\, Corporate\, Tactical vs Strategic pricing\, Mobile only pricing – why?\, Wholesalers\, Static vs Dynamic rates\, Corporate & Event\, Opaque Pricing\, Length of Stay Pricing\, Loyalty clubs and Closed User Group rates\n\n\nPackages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?\nUnderstanding the impact on discounting -How to calculate Occupancy needed to offset discounts\nUnderstanding the influences on pricing including decoy and anchor pricing\nLead time and its impact on pricing\nDisplacement Analysis\nContracts\nTechnology available to monitor and manage pricing\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-line” add_icon=”true” title=”Revenue Strategy” tab_id=”1698037695637-b440e73a-ecf0″][vc_column_text css=”.vc_custom_1698043292078{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the components of a good revenue strategy;\nDifferent revenue strategies explained;\nPricing Strategy;\nExercises in how to use the Revenue Strategy to manage day-to-day tactics;\nInventory Control- how inventory can impact on sales. If forecasting constraint\, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory.\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-lightbulb” add_icon=”true” title=”Understanding Business Intelligence for Hotels” tab_id=”1698037745855-977ad08e-63cb”][vc_column_text css=”.vc_custom_1698045302183{margin-bottom: 0px !important;}”]All business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need\, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence. \nYou will learn: \n\nWhat types of reports do RM’s create\nWhere is data available\nHow to read\, and gain insights from data and reports\nHow to present data in easily digestible format\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-american-sign-language-interpreting” add_icon=”true” title=”Roles\, Structure and Revenue Meetings” tab_id=”1698037785893-24021a83-b58d”][vc_column_text css=”.vc_custom_1533875378062{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the different types of structures and the benefits and challenges of each;\nTo understand the key elements of how revenue management integrates into an organisation;\nThe company culture is key to being successful in revenue roles\, learn why\nTo understand the key elements of how revenue management integrates into an organisation;\nLearn about the various roles that Revenue staff perform\n\nTo understand the importance of the Revenue Meeting and how it contributes to the culture across the business. \n\nImportance of regular revenue meeting involving all department heads of hotel\nWhat to discuss?\nWhat reports to distribute prior to the meeting\nHow to ensure meeting is effective in setting strategy instead of just reviewing reports\n\n[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”IN-PERSON 2-DAY WORKSHOP AGENDA” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/08/2017-revenue-ready-first-class-in-singapore-forecasting.jpg”][vc_tta_accordion title_tag=”h3″ section_title_tag=”p” style=”flat” color=”green” spacing=”3″ gap=”3″ active_section=”1″ no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-warehouse” add_icon=”true” title=”Revenue Workshop Agenda” tab_id=”1698038068776-9d1d1058-f43f”][vc_column_text disable_pattern=”false” css=”.vc_custom_1698045702354{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  It is a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  It is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  It is designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Introduction to Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1698051788241{background-color: #e0e0e0 !important;}”][vc_custom_heading text=”ENROL NOW!” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”WHO SHOULD ATTEND?” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_empty_space height=”50″][mk_custom_list] \n\n          Aspiring Revenue Managers\n          Professionals with less than 3 years of experience\n          Managers overseeing Revenue teams\n\n[/mk_custom_list][vc_custom_heading text=”MEET THE TRAINERS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_employees style=”classic” column=”2″ description=”false” employees=”1298\, 3274\, 2639\, 31039″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50″][vc_custom_heading text=”SUPPORTING PARTNER” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” name_color=”#ffffff” employees=”30205″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/2-day-revenue-management-workshop-sydney/
LOCATION:Singapore Institue of Hospitality\, 1 Coleman Street\,\, The Adelphi #04-37\, 179803\, Singapore
CATEGORIES:Chapter Events,Classes,Events,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/10/hsmai_academy-2-day-workshop_500x500-square-w-border-Oa6jYg.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240228T160000
DTEND;TZID=UTC:20240228T170000
DTSTAMP:20260417T013051
CREATED:20240111T164412Z
LAST-MODIFIED:20240228T215821Z
UID:10001341-1709136000-1709139600@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, CHBA Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-virtual-5/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/chba-jan-1200-1200-px-FtlSxp.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240228T190000
DTEND;TZID=UTC:20240228T210000
DTSTAMP:20260417T013051
CREATED:20240219T204511Z
LAST-MODIFIED:20240228T215821Z
UID:10001375-1709146800-1709154000@global.hsmai.org
SUMMARY:Qahwa Wednesday
DESCRIPTION:[vc_row][vc_column][vc_column_text]Ready to be part of a vibrant community that cultivates innovation? Join us for an evening at KSA Qahwa Wednesday! ☕[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fqahwa-wednesday%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/qahwa-wednesday-2/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/02/ksa-qahwa-wednesday-both-cities-qfKqMd.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20240229T170000
DTEND;TZID=Asia/Singapore:20240229T193000
DTSTAMP:20260417T013051
CREATED:20240111T075752Z
LAST-MODIFIED:20240229T204137Z
UID:10001330-1709226000-1709235000@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Singapore
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/powerup-singapore-2024-3-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP EDUCATION & NETWORKING SINGAPORE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1705393602226{margin-bottom: 0px !important;}”] \nThursday 29 February\, 2024 \nRegistration: from 4:20pm | Event: 5:00pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome & HSMAI Update” tab_id=”1707754047515-2a6c564e-97fb”][/vc_tta_section][vc_tta_section title=”2024 Hospitality Trends: Staying Ahead with Data-Driven Insights” tab_id=”1707754462347-19b92863-2183″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1708431162860{margin-bottom: 0px !important;}”]The team at Lighthouse will provide an update of key trends and latest interesting data points. Sit tight for an engaging session of Kahoot quizzing to learn the fun way and win some prizes![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24511″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Elevate Direct Bookings with Data-Driven Digital Marketing Strategies” tab_id=”1706248415643-f666a261-7100″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1707892030890{margin-bottom: 0px !important;}”]In the rapidly changing landscape of the travel industry\, it is crucial to utilize data-driven digital marketing strategies. This approach is imperative for capitalizing on current traveler trends\, ultimately boosting bookings and revenue\, surpassing Online Travel Agencies (OTAs) and gaining a competitive edge. By consistently analyzing data and implementing initiatives such as hyper-personalized campaigns\, cross-channel integration\, and conversion point optimization\, hotels can effectively tap into potential customers and drive growth in bookings and revenue.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31013″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Transforming Hospitality Sales” tab_id=”1707754033927-9e1253c7-0f8e”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1707754141926{margin-bottom: 0px !important;}”] \nA spotlight discussion on the complimentary roles of traditional sales skills and digital tools in creating a more personalised\, efficient\, and effective sales process. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”4″ employees=”6057\, 31018\, 31226\, 31000″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Speed-Friending and Drinks” tab_id=”1707754147608-195322d4-09f2″][/vc_tta_section][vc_tta_section title=”Networking and Drinks & Canapes” tab_id=”1707754218474-891f80bb-bd90″][/vc_tta_section][/vc_tta_accordion][vc_empty_space][vc_custom_heading text=”VENUE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1707906039285{margin-bottom: 0px !important;}”] \nBeast & Butterflies at M Social Hotel Singapore \n90 Robertson Quay\, Level 1\, Singapore 238259 \n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTER HERE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_btn title=”For questions or assistance contact us” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:mailto%3Adee%40hsmai-asia.org|target:_blank” el_class=”get_my_copy”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”SPEAKERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees rounded_image=”false” grayscale_image=”false” description=”false” employees=”31013\, 6057\, 24511\, 31018\, 24620\, 3110\, 31000\, 31226\, 1298″][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” description=”false” name_color=”#ffffff” employees=”24139\, 30911″][vc_row_inner is_fullwidth_content=”false” disable_element=”yes”][vc_column_inner width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/lighthouse.jpg” image_size=”full” align=”center”][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/emarketingeye.jpg” image_size=”full” align=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-singapore-3/
LOCATION:Venue to be Advised-Singapore\, Singapore
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/01/pu_2024_singapore_feb29-x7CAzD.tmp_.jpg
ORGANIZER;CN="HSMAI Singapore":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20240301T160000
DTEND;TZID=Asia/Hong_Kong:20240301T183000
DTSTAMP:20260417T013051
CREATED:20231212T044400Z
LAST-MODIFIED:20240301T210037Z
UID:10001310-1709308800-1709317800@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/12/powerup-hong-kong-2024-2-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP EDUCATION & NETWORKING HONG KONG” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1705043567140{margin-bottom: 0px !important;}”] \nFriday 01 March\, 2024 \nRegistration: from 3:20pm | Event: 4:00pm – 6:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome & HSMAI Update” tab_id=”1707299552456-5837a252-b9d1″][/vc_tta_section][vc_tta_section title=”Fireside Chat: Travel Unicorn Investor – Fritz Demopoulos – on Global Travel 2024″ tab_id=”1707299631295-79e22eb8-d26a”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1707299614433{margin-bottom: 0px !important;}”] \nFritz Demopoulos is the founding Partner of Queen’s Road Capital Venture Capital firm. He is an entrepreneur and investor within the media and internet industries for over 10 years.  His investment profile includes travel unicorns such as GetYourGuide from Germany\, TravelPerk from Spain\, Good Choice from Korea. Previous to setting up this VC firm he co-founded http://Qunar.com \, China’s largest travel internet company.  Fritz will share with us his insight on trends in the global travel industry from a key stakeholder\, visionary\, science and technology enthusiast’s point of view. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”31078\, 14772″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Strategic Approach to Multi-Channel Digital Marketing” tab_id=”1707451934933-5ae4d361-1c73″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1707451991186{margin-bottom: 0px !important;}”] \nUnleash the power of strategic multi-channel digital marketing. Join us to explore effective tactics for maximising marketing impact across diverse digital channels. Discover the secrets behind successful multi-channel strategies and learn how to leverage these channels to achieve your business objectives. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31099″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Unlocking Your Guests True Value” tab_id=”1705043834567-164d66f4-83b6″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1706868522704{margin-bottom: 0px !important;}”]In an era where data reigns supreme\, hoteliers are increasingly recognizing the immense potential residing within their own data repositories. Emphasizing first-party data means putting your guests first and building on a relationship founded in trust\, without sacrificing marketing campaign performance. And beyond the realm of room bookings\, ancillary data paves a way to unlocking the full potential of Total RevPAR. In this session\, we will discuss the challenges and benefits of zero- party and first-party data for hoteliers to unlock the fullest potential of their guests.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31044″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Marketing Your Property in 2024″ tab_id=”1707304673035-e92d5d70-c410″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1707304708946{margin-bottom: 0px !important;}”] \nA unique ‘up close & personal’ discussion between a panel of esteemed Hong Kong Hoteliers which will explore the Hotel marketing landscape and the tools available to achieve cost effective success in 2024. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”4″ description=”false” employees=”31306\, 30973″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Marketing the Un-Marketable” tab_id=”1709030984813-aced5acb-1094″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1709031048241{margin-bottom: 0px !important;}”] \nTravelers are looking for surprises over standardized experiences. A company in Hong Kong promoted unconventional destinations such as Afghanistan\, Yemen\, Somalia and Syria.  All groups are fully booked not because they charge less than traditional tourist destinations. Founder of TravPholer  https://travpholer.com/ Alfred Lam will share with us how they grow an engaging community among Chinese travelers with an appetite for different spices. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”31338\, 14772″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Speed-Friending and Drinks” tab_id=”1707305113317-05b60cd0-56ba”][/vc_tta_section][vc_tta_section title=”Networking and Drinks & Canapes” tab_id=”1707305128194-e28a0646-9545″][/vc_tta_section][/vc_tta_accordion][vc_custom_heading text=”VENUE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1707934640490{margin-bottom: 0px !important;}”] \nHyatt Regency Hong Kong\, Tsim Sha Tsui \n18 Hanoi Rd\, Tsim Sha Tsui\, Hong Kong \n[/vc_column_text][vc_empty_space][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTER HERE” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_btn title=”For questions or assistance contact us” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:mailto%3Adee%40hsmai-asia.org|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”SPEAKERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][mk_employees rounded_image=”false” grayscale_image=”false” description=”false” employees=”24620\, 31044\, 31078\, 14772\, 31099\, 31306\, 31338\, 30973″][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1708396033503{padding-bottom: -20px !important;}”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” name_color=”#ffffff” position_color=”#ffffff” about_color=”#ffffff” social_color=”#ffffff” employees=”5952\, 5292″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” name_color=”#ffffff” position_color=”#ffffff” about_color=”#ffffff” employees=”31134″][vc_row_inner css=”.vc_custom_1708396207687{padding-top: -20px !important;}”][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-hong-kong-6/
LOCATION:Venue to be Advised – Hong Kong\, Hong Kong\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/12/pu_2024_hongkong_mar1-2xJ6lO.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20240301T170000
DTEND;TZID=Asia/Hong_Kong:20240301T193000
DTSTAMP:20260417T013051
CREATED:20231208T161413Z
LAST-MODIFIED:20240109T074215Z
UID:10001307-1709312400-1709321400@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:Friday 01 March\, 2024 \nRegistration: from 4:20pm | Event: 5:00pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders.
URL:https://global.hsmai.org/event/power-up-education-networking-singapore-2/
LOCATION:Venue to be Advised – Hong Kong\, Hong Kong\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/01/pu_2024_hongkong_mar1-1-vj256O.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
END:VCALENDAR