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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230215
DTEND;VALUE=DATE:20230216
DTSTAMP:20260411T044706
CREATED:20230113T022839Z
LAST-MODIFIED:20230114T022957Z
UID:10001000-1676419200-1676505599@global.hsmai.org
SUMMARY:HSMAI Commercial Leaders Roundtable – Mumbai
DESCRIPTION:HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually – from commercial streams of revenue\, sales\, marketing or distribution or from operational or HR leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.    All HSMAI Roundtables are by invitation only. Individuals are invited based on their specific role at a specific Hotel brand. Invitations are non-transferable. Roundtables are hosted by HSMAI India. While there is no cost to attend\, all attendees are expected to be members of HSMAI. 
URL:https://global.hsmai.org/event/hsmai-commercial-leaders-roundtable-mumbai/
LOCATION:Hyatt Regency Bangkok Sukhumvit\, 1 Soi Sukhumvit 13\, Khlong Toei Nuea\, Watthana\,\, Bangkok\, Bangkok\, 10110\, Thailand
CATEGORIES:Events,Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/india-roundtable-placeholder-image-A3yPsM.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20230215T093000
DTEND;TZID=Asia/Kolkata:20230215T103000
DTSTAMP:20260411T044706
CREATED:20230112T021229Z
LAST-MODIFIED:20230215T065543Z
UID:10000997-1676453400-1676457000@global.hsmai.org
SUMMARY:Power Up Breakfast – Mumbai
DESCRIPTION:POWER UP NETWORKING BREAKFAST\n15th February\, 2023 from 9:30AM to 10:30AM \nHSMAI MEMBERS:FREE \nNON MEMBERS @USD15 if you pay online or INR1500 cash at door\nIncludes breakfast and coffee/tea \nHSMAI POWER UP Series in India is networking over breakfast. A great opportunity for the leaders in commercial disciplines and management of Hotel brands to meet with peers & industry partners informally. \n🥂Our POWER UP NETWORKING. Register now to become a member to get the event for free. \n[/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-breakfast-mumbai/
LOCATION:JW Marriott\, Juhu\, Mumbai\, India\, Juhu\, Mumbai\, India
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/10/hsmai-india-event-1-Pz6pAU.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20230215T103000
DTEND;TZID=Asia/Kolkata:20230215T123000
DTSTAMP:20260411T044706
CREATED:20230119T031233Z
LAST-MODIFIED:20230215T065543Z
UID:10001008-1676457000-1676464200@global.hsmai.org
SUMMARY:Commercial Leaders Roundtable – Mumbai
DESCRIPTION:HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually – from commercial streams of revenue\, sales\, marketing or distribution or from operational or HR leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. All HSMAI Roundtables are by invitation only. Individuals are invited based on their specific role at a specific Hotel brand. Invitations are non-transferable. Roundtables are hosted by HSMAI India. While there is no cost to attend\, all attendees are expected to be members of HSMAI.  Please contact us if you would like to be invited and you head up a commercial discipline for your brand. https://hsmaiasia.org/contact/
URL:https://global.hsmai.org/event/hsmai-commercial-leaders-roundtable-mumbai-2/
LOCATION:JW Marriott\, Juhu\, Mumbai\, India\, Juhu\, Mumbai\, India
CATEGORIES:Events,National Roundtables,Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/commercial-leaders-roundtable-mumbai-k2QQ5k.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230215T140000
DTEND;TZID=UTC:20230215T153000
DTSTAMP:20260411T044706
CREATED:20221127T232625Z
LAST-MODIFIED:20230215T114036Z
UID:10000958-1676469600-1676475000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-2/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230216
DTEND;VALUE=DATE:20230217
DTSTAMP:20260411T044706
CREATED:20230103T054605Z
LAST-MODIFIED:20230216T105541Z
UID:10000987-1676505600-1676591999@global.hsmai.org
SUMMARY:2023 Sales Academy
DESCRIPTION:
URL:https://global.hsmai.org/event/2023-sales-academy/
LOCATION:Herndon\, VA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230216
DTEND;VALUE=DATE:20230217
DTSTAMP:20260411T044706
CREATED:20230105T055854Z
LAST-MODIFIED:20230216T105541Z
UID:10000993-1676505600-1676591999@global.hsmai.org
SUMMARY:2023 Sales Academy
DESCRIPTION:
URL:https://global.hsmai.org/event/2023-sales-academy-2/
LOCATION:Herndon\, VA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230216T183000
DTEND;TZID=UTC:20230216T203000
DTSTAMP:20260411T044706
CREATED:20221124T231431Z
LAST-MODIFIED:20230216T114049Z
UID:10000948-1676572200-1676579400@global.hsmai.org
SUMMARY:TT DXB – MediaOne Hotel
DESCRIPTION:[vc_row][vc_column][vc_btn title=”Sign up now” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tt-dxb-mediaone-hotel/
LOCATION:MediaOne Hotel\, Dubai
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/ciaobella-300-300-px-7lfgLE.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230216T183000
DTEND;TZID=UTC:20230216T203000
DTSTAMP:20260411T044706
CREATED:20221124T231431Z
LAST-MODIFIED:20230216T114049Z
UID:10000949-1676572200-1676579400@global.hsmai.org
SUMMARY:TT AUH – West Bay Lounge
DESCRIPTION:[vc_row][vc_column][vc_btn title=”Register Now!” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttauh%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tt-auh-west-bay-lounge/
LOCATION:West Bay Lounge\, Corniche Rd - Al Bateen\, Abu Dhabi\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/west-bay-300-300-px-5Zb6Ah.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230218T160000
DTEND;TZID=UTC:20230218T170000
DTSTAMP:20260411T044706
CREATED:20221126T232843Z
LAST-MODIFIED:20221206T004330Z
UID:10000956-1676736000-1676739600@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:
URL:https://global.hsmai.org/event/chba-instructor-led-virtual-class-2/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/chba-oIDh5y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230220T130000
DTEND;TZID=Africa/Cairo:20230220T143000
DTSTAMP:20260411T044706
CREATED:20230201T102713Z
LAST-MODIFIED:20230201T102713Z
UID:10001018-1676898000-1676903400@global.hsmai.org
SUMMARY:Egyptian Hotel Association (EHA) Program
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1675234309305{margin-bottom: 0px !important;}”] \nIntroduction to Digital Marketing\, Revenue Management\, and Distribution\n[/vc_column_text][vc_column_text css=”.vc_custom_1675234633929{margin-bottom: 0px !important;}”]3-week expert-led virtual classroom series\nEvery Monday & Wednesday from February 20\, 2023 – March 8\, 2023\n1:00 pm – 12:30 pm Egypt Time \nTo Register contact:\nMary Samir | mary@egyptianhotels.org[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/egyptian-hotel-association-eha-program/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-d5NuWj.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230220T130000
DTEND;TZID=Africa/Cairo:20230220T143000
DTSTAMP:20260411T044706
CREATED:20230202T102943Z
LAST-MODIFIED:20230220T115535Z
UID:10001019-1676898000-1676903400@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230221
DTEND;VALUE=DATE:20230222
DTSTAMP:20260411T044706
CREATED:20230221T112737Z
LAST-MODIFIED:20230221T112737Z
UID:10001056-1676937600-1677023999@global.hsmai.org
SUMMARY:Oregon – Executing Your 2023 Digital Mar
DESCRIPTION:Helpful information on executing your digital marketing plan in 2023.
URL:https://global.hsmai.org/event/oregon-executing-your-2023-digital-mar/
LOCATION:Online Web Series\, AA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20230221T150000
DTEND;TZID=Asia/Singapore:20230221T173000
DTSTAMP:20260411T044706
CREATED:20230113T022851Z
LAST-MODIFIED:20230221T071106Z
UID:10001003-1676991600-1677000600@global.hsmai.org
SUMMARY:Chief Commercial Officers Roundtable – APAC
DESCRIPTION:HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually – from commercial streams of revenue\, sales\, marketing or distribution or from operational or HR leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. All HSMAI Roundtables are by invitation only. Individuals are invited based on their specific role at a specific Hotel brand. Invitations are non-transferable. Roundtables are hosted by HSMAI India. While there is no cost to attend\, all attendees are expected to be members of HSMAI.  Please contact us if you would like to be invited and you head up a commercial discipline for your brand. https://hsmaiasia.org/contact/
URL:https://global.hsmai.org/event/hsmai-chief-commercial-officers-roundtable-apac/
LOCATION:Venue To be Advised – Mumbai\, Mumbai\, India
CATEGORIES:Events,Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/chief-commercial-officers-roundtable-apac-february-DiK17o.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230221T160000
DTEND;TZID=UTC:20230221T170000
DTSTAMP:20260411T044706
CREATED:20221126T232843Z
LAST-MODIFIED:20221206T004330Z
UID:10000957-1676995200-1676998800@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:
URL:https://global.hsmai.org/event/chba-instructor-led-virtual-class-3/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/chba-oIDh5y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230222T130000
DTEND;TZID=Africa/Cairo:20230222T143000
DTSTAMP:20260411T044706
CREATED:20230202T102947Z
LAST-MODIFIED:20230222T121046Z
UID:10001020-1677070800-1677076200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-2/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T150000
DTSTAMP:20260411T044706
CREATED:20221207T004428Z
LAST-MODIFIED:20221212T020103Z
UID:10000965-1677074400-1677078000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:Six-week virtual classroom series \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n\nHow to apply digital marketing knowledge to grow revenue\nHow to solve digital marketing opportunities for hotel properties and partners\nHow to make better decisions around marketing channel ROI\nHow to communicate strategies more credibly to owners\, vendors\, and other team members\n\nCourse Outline: \nThe course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework \n15 minute video on the history and key milestones of hospitality marketing \nWeek One \nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two \nOwned Media \n\nHotel Website – Content\, Imagery\, SEO and Merchandising\nSEO\nBooking Engine\n\nWeek Three \nOwned Media (Continued) \n\nCRM\nEmail Marketing\nLoyalty and Recognition\nTracking and Analytics\n\nWeek Four \nEarned Media \n\nSocial\nPublic Relations\nReputation Management\nInfluencers\nTracking and Analytics\n\nWeek Five \nPaid Media \n\nSearch\nDisplay\nNative Advertising\nMeta\nAffiliate Marketing\nSocial Media\nTracking and Analytics\n\nWeek Six \nDistribution Landscape \n\nOTAs – Models and Strategies\nTracking and Analytics\n\nVendor Management \nCommunication \nWrap Up \nNote: All live virtual sessions will take place from 11:00 am – 12:00 pm GMT\, every Tuesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-5/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/hsmai_hoteldigitalmarketingessentials_banner-125x125-300x300-1-x1YVkb.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T153000
DTSTAMP:20260411T044706
CREATED:20221127T232629Z
LAST-MODIFIED:20221206T004331Z
UID:10000959-1677074400-1677079800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-3/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/hdme-FyyyOl.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T153000
DTSTAMP:20260411T044706
CREATED:20230124T083051Z
LAST-MODIFIED:20230124T083051Z
UID:10001013-1677074400-1677079800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-8/
LOCATION:Online Web Series
CATEGORIES:Classes
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UID:10001021-1677074400-1677079800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
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URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-13/
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UID:10000950-1677110400-1677196799@global.hsmai.org
SUMMARY:Adrian Awards Celebration 2022
DESCRIPTION:Adrian Awards Celebration 2022 at the JW Marriott Los Angeles L.A. LIVE
URL:https://global.hsmai.org/event/adrian-awards-celebration-2022/
LOCATION:Los Angeles\, CA
CATEGORIES:Nationalevents
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UID:10000951-1677110400-1677196799@global.hsmai.org
SUMMARY:Adrian Awards Celebration 2022
DESCRIPTION:Adrian Awards Celebration 2022 at the JW Marriott Los Angeles L.A. LIVE
URL:https://global.hsmai.org/event/adrian-awards-celebration-2022-2/
LOCATION:Los Angeles\, CA
CATEGORIES:Nationalevents
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UID:10000960-1677340800-1677344400@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:
URL:https://global.hsmai.org/event/chba-instructor-led-virtual-class-4/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/chba-oIDh5y.tmp_.jpg
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UID:10001022-1677502800-1677508200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-3/
LOCATION:Online Web Series
CATEGORIES:Classes
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UID:10000986-1677542400-1680566399@global.hsmai.org
SUMMARY:Hotel Revenue Optimization Essentials
DESCRIPTION:Hotel Revenue Optimization Essentials
URL:https://global.hsmai.org/event/hotel-revenue-optimization-essentials-26/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
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DTSTART;VALUE=DATE:20230228
DTEND;VALUE=DATE:20230404
DTSTAMP:20260411T044706
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UID:10000988-1677542400-1680566399@global.hsmai.org
SUMMARY:Hotel Revenue Optimization Essentials
DESCRIPTION:Hotel Revenue Optimization Essentials
URL:https://global.hsmai.org/event/hotel-revenue-optimization-essentials-27/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230228
DTEND;VALUE=DATE:20230404
DTSTAMP:20260411T044706
CREATED:20230103T054607Z
LAST-MODIFIED:20230228T112627Z
UID:10000989-1677542400-1680566399@global.hsmai.org
SUMMARY:Hotel Revenue Optimization Essentials
DESCRIPTION:Hotel Revenue Optimization Essentials
URL:https://global.hsmai.org/event/hotel-revenue-optimization-essentials-28/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230228
DTEND;VALUE=DATE:20230404
DTSTAMP:20260411T044706
CREATED:20230103T054607Z
LAST-MODIFIED:20230228T112628Z
UID:10000990-1677542400-1680566399@global.hsmai.org
SUMMARY:Hotel Revenue Optimization Essentials
DESCRIPTION:Hotel Revenue Optimization Essentials
URL:https://global.hsmai.org/event/hotel-revenue-optimization-essentials-29/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230228
DTEND;VALUE=DATE:20230404
DTSTAMP:20260411T044706
CREATED:20230103T054608Z
LAST-MODIFIED:20230228T112629Z
UID:10000991-1677542400-1680566399@global.hsmai.org
SUMMARY:Hotel Revenue Optimization Essentials
DESCRIPTION:Hotel Revenue Optimization Essentials
URL:https://global.hsmai.org/event/hotel-revenue-optimization-essentials-30/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
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DTEND;VALUE=DATE:20230404
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UID:10000992-1677542400-1680566399@global.hsmai.org
SUMMARY:Hotel Revenue Optimization Essentials
DESCRIPTION:Hotel Revenue Optimization Essentials
URL:https://global.hsmai.org/event/hotel-revenue-optimization-essentials-31/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
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DTEND;TZID=UTC:20230228T170000
DTSTAMP:20260411T044706
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UID:10000961-1677600000-1677603600@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:
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CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/chba-oIDh5y.tmp_.jpg
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