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DTSTART;TZID=Asia/Singapore:20240927T140000
DTEND;TZID=Asia/Singapore:20240927T180000
DTSTAMP:20260606T053309
CREATED:20240629T194441Z
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UID:10001478-1727445600-1727460000@global.hsmai.org
SUMMARY:Power-Up Education & Networking – Hong Kong
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/banner-with-eaton-updated-scaled.jpg” image_size=”large” frame_style=”single_line” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723009366553{margin-bottom: 0px !important;}”] \nFriday 27 September\, 2024 \nRegistration: from 1:15pm | Event: 2:00pm – 5:00pm| Networking: 5:00pm – 6:00pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing / digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 3-hour Education and 1-hour Networking 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/hkpu-montage-v2.jpg” image_size=”full” align=”center”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_empty_space height=”50px”][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1723448337892-5e750756-5da2″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” order=”ASC” employees=”14772\, 24620″][/vc_tta_section][vc_tta_section title=”AI\, Personalization & Data Analytics: A Deep Dive into Hospitality Investment Trends” tab_id=”1723448433223-e0bfe0ab-7c6b”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1726024220136{margin-bottom: 0px !important;}”] \nThe hospitality industry is constantly evolving to meet increasingly demanding guest expectations. Today’s travellers expect rapid service\, expanded amenities\, and immersive\, memorable experiences. We will explore the hospitality investment trends that will deliver on these expectations. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”24490″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Rev Up Your Revenue: Thriving Through Challenges with Data-Driven Commercial Strategies” tab_id=”1725508314326-4e96d252-47f4″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1725509043332{margin-bottom: 0px !important;}”] \nDesigned specifically for commercial hoteliers\, this session focuses on leveraging data-driven insights to overcome industry challenges and boost revenue. Discover how to optimize commercial strategies by using analytics to make smarter business decisions\, elevate guest experiences\, and drive sustainable growth. Learn how leading hoteliers are harnessing data to stay competitive in a fast-paced market and maximize profitability. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”25877″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Hotelier Perspectives” tab_id=”1727416202914-76181dd5-7af1″][vc_row_inner][vc_column_inner][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”30973\, 36589″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Fireside Chat: Story of an Innovator back in the Hotel Industry” tab_id=”1726024160046-70177606-9413″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1724177955142{margin-bottom: 0px !important;}”] \nSean has helped many large corporations went through various type of innovation. He will share with audiences in this fireside chat what it takes to drive innovation in a large company\,  what kind of leader can manage a large cross region team\, how hospitality is different and draws him back\, and why Hong Kong again at this time. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”35643″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Innovating the Travel Experience: Leveraging Technology for a Seamless Journey” tab_id=”1724398071416-e40944ea-5005″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1724730303220{margin-bottom: 0px !important;}”] \nIn today’s fast-paced world\, the travel industry is rapidly evolving with the integration of cutting-edge technology. This session will explore how advancements in travel tech are transforming the customer experience from booking to check-in\, and beyond. Join us as we dive into the latest trends in artificial intelligence\, big data\, and mobile solutions that are reshaping the industry. Learn how these innovations are driving efficiency\, personalization\, and customer satisfaction\, and discover practical strategies to implement these technologies within your organization. Whether you’re a tech enthusiast or a travel industry professional\, this session will provide valuable insights into the future of travel. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”26020″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Fireside Chat: Digital Transformation in the Travel Industry” tab_id=”1723448478420-71aece14-3c82″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1724212060179{margin-bottom: 0px !important;}”] \nAndy will share with us his experience of digital transformation using data and technology to enhance customer experience.  He will further explain how travel industry is different and can be both challenging and rewarding. Also he will explore the future of technology using computer and behavioral science to anticipate the needs of guests. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”35655″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”What if a Hotel could Build Community” tab_id=”1726111046684-c5830e61-bad1″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1724212090870{margin-bottom: 0px !important;}”] \nEaton Workshop is a global mission-driven hospitality company that focuses on the Triple Bottom Line as its business model \, is global in outlook\, yet local in community engagement. Mr. Thompson will demonstrate the advantages that a Triple Bottom Line model can provide in terms of Financial Returns\, Marketing \, People Engagement and Sustainable impact and how a Hotel can build community. \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”35645″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Networking Drinks & Canapés” tab_id=”1723448621706-b7994f94-fb02″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/01/whatsapp-image-2024-09-11-at-18.54.18_e5815af6.jpg” image_width=”400″ image_height=”250″ align=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_empty_space height=”50px”][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner is_fullwidth_content=”false” css=”.vc_custom_1723012581132{background-color: #ffffff !important;}”][vc_column_inner][vc_empty_space height=”50″][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_employees rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” orderby=”post__in” name_color=”#ffffff” position_color=”#ffffff” about_color=”#ffffff” social_color=”#ffffff” employees=”25770\, 24163\, 24139″][vc_custom_heading text=”PREVIOUS EVENT GALLERY” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_images_carousel images=”35415\,35416\,35417\,35418\,35419\,35420\,35421\,35422\,35423\,35424\,35425\,35426\,35427\,35428\,35429\,35430\,35431\,35432\,35433\,35434″ img_size=”1200×800″ speed=”3000″ slides_per_view=”3″ autoplay=”yes” hide_pagination_control=”yes” wrap=”yes” css=””][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner is_fullwidth_content=”false” disable_element=”yes” css=”.vc_custom_1723012637657{background-color: #ffffff !important;}”][vc_column_inner][vc_empty_space height=”50″][vc_custom_heading text=”PREVIOUS EVENT GALLERY” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_table] \n\n\n\n\n\nCatalysts for Change\n\n\nEdward Wright\, CMP\n\n\nDownload\n\n\n\n\nElevate Direct Bookings with Data-Driven Digital Marketing Strategies\n\n\nCharithya Kandage\n\n\nDownload\n\n\n\n\n[/mk_table][vc_empty_space height=”150″][vc_btn title=”VIEW EVENT GALLERY” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fwww.saffronasiamedia.com%2Fhsmai-power-up-20-03-24|target:_blank” el_class=”get_my_copy”][vc_single_image image=”31728″ img_size=”large” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-hong-kong-7/
LOCATION:Venue to be Advised – Hong Kong\, Hong Kong\, Hong Kong
CATEGORIES:Chapter Events,Digital,Marketing,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/06/pu_2024_hongkong_sep27-iE6HJm.tmp_.jpg
ORGANIZER;CN="HSMAI Greater China":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241001T140000
DTEND;TZID=UTC:20241001T150000
DTSTAMP:20260606T053309
CREATED:20240809T041150Z
LAST-MODIFIED:20241001T105752Z
UID:10001498-1727791200-1727794800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:OVERVIEW \nDigital Marketing is no longer a niche\, digital marketing is marketing!  Digital marketing is at the core of building a hotels awareness\, reputation and filling rooms.  And while not everyone needs to be an expert\, everyone should have basic knowledge of how digital marketing works and how\, if done well\, it will drive a hotels success. \n– Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?\n– Do you feel like you know one area of digital well but might be missing out on some other important segments?\n– Do you work with digital marketers\, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?\n– For a comprehensive overview of the hotel digital marketing landscape\, this is the program for you. \nClick here to learn more.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-40/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/hdme-oct-nov-1200-1200-px-mJHDSD.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20241002T160000
DTEND;TZID=Asia/Dubai:20241002T170000
DTSTAMP:20260606T053309
CREATED:20240809T041155Z
LAST-MODIFIED:20241002T111452Z
UID:10001499-1727884800-1727888400@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1723033596245{margin-bottom: 0px !important;}”]The CHBA program allows you to demonstrate your hospitality business acumen proficiency\, upgrade your skills\, and elevate your understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge\, skillset\, and expertise.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign Up Now” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-12/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/4-chba-1200-1200-px-XARA1t.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241008
DTEND;VALUE=DATE:20241009
DTSTAMP:20260606T053309
CREATED:20240911T092843Z
LAST-MODIFIED:20241008T144319Z
UID:10001546-1728345600-1728431999@global.hsmai.org
SUMMARY:Building on Insights: Washington DC’s 20
DESCRIPTION:Building on Insights: Washington DC’s 2025 Hospitality Performance Forecast
URL:https://global.hsmai.org/event/building-on-insights-washington-dcs-20/
LOCATION:Online\,
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241008T140000
DTEND;TZID=UTC:20241008T150000
DTSTAMP:20260606T053309
CREATED:20240809T041156Z
LAST-MODIFIED:20241007T120020Z
UID:10001500-1728396000-1728399600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:OVERVIEW \nDigital Marketing is no longer a niche\, digital marketing is marketing!  Digital marketing is at the core of building a hotels awareness\, reputation and filling rooms.  And while not everyone needs to be an expert\, everyone should have basic knowledge of how digital marketing works and how\, if done well\, it will drive a hotels success. \n– Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?\n– Do you feel like you know one area of digital well but might be missing out on some other important segments?\n– Do you work with digital marketers\, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?\n– For a comprehensive overview of the hotel digital marketing landscape\, this is the program for you. \nClick here to learn more.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-41/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/hdme-oct-nov-1200-1200-px-mJHDSD.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20241009T160000
DTEND;TZID=Asia/Dubai:20241009T170000
DTSTAMP:20260606T053309
CREATED:20240809T041156Z
LAST-MODIFIED:20241009T122635Z
UID:10001501-1728489600-1728493200@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1723033596245{margin-bottom: 0px !important;}”]The CHBA program allows you to demonstrate your hospitality business acumen proficiency\, upgrade your skills\, and elevate your understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge\, skillset\, and expertise.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign Up Now” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-13/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/4-chba-1200-1200-px-XARA1t.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241010
DTEND;VALUE=DATE:20241011
DTSTAMP:20260606T053309
CREATED:20240712T212926Z
LAST-MODIFIED:20241009T110015Z
UID:10001484-1728518400-1728604799@global.hsmai.org
SUMMARY:Digital Marketing Conference – Phuket
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1701848687394{margin-bottom: 0px !important;}”] \n\n\n\n\nJoin us for a unique opportunity to see Hotel leaders sharing their knowledge and experience in Digital Marketing\, Commercial Management\, Sales & Revenue Optimization. Our expert speakers will provide you with invaluable insights and strategies to drive your business in 2025. \nRegister today for the Digital  Marketing Conference Asia to upskill your knowledge and next-level budget planning in beautiful Phuket! \n\n\n\n\n\n\n\n\nDemystify and unlock tips & tricks to Generative AI\, and learn how to maximize its potential.\nLearn more about the current and future Digi-scape and how to navigate the evolving market landscape with confidence.\nDiscover the transformative power of a robust Tech and Marketing focused budgeting strategy to stay ahead of the curve in 2024.\nStay connected by meeting and networking with industry leaders\, your local & regional peers\, and discovering the latest in Digital Marketing / Commercial.\nEngage with esteemed hotel leaders representing a diverse range of disciplines including GM\, DOSM\, DOS\, DRM\, Owners\, Owner Reps\, and Owner Management.\n\n\n\n\n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-conference-phuket/
CATEGORIES:Digital
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/thailand_300x300_2024-9pTCwE.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20241011T090000
DTEND;TZID=Asia/Singapore:20241011T123000
DTSTAMP:20260606T053309
CREATED:20240810T021514Z
LAST-MODIFIED:20240813T024221Z
UID:10001509-1728637200-1728649800@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Phuket Morning Class
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/08/dmw-webinar-class_phuketonly-2-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723196253226{margin-bottom: 0px !important;}”] \nFriday 11 October\, 2024 \nUnlock your hotel’s potential with our engaging workshop designed to enhance your marketing strategies through meaningful content. In three focused hours\, learn to define your audience with buyer personas\, use social listening tools\, understand the marketing funnel\, and create impactful content for each stage to drive action and improve marketing outcomes. \nClasses: \n9:00am – 10:00am How getting to know your Audience can grow your Hotel Brand\n10:00am – 10:30am Coffee / Tea Break\n10:30am – 12:00pm Understanding the Marketing Funnel and How it Connects to Content Creation\n12:00pm – 12:30pm Practice content creation skills \n[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainor[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”34772″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-workshop-phuket-morning-class/
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/1-2-uLqGRx.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20241011T090000
DTEND;TZID=Asia/Singapore:20241011T123000
DTSTAMP:20260606T053309
CREATED:20240814T024634Z
LAST-MODIFIED:20241011T113103Z
UID:10001513-1728637200-1728649800@global.hsmai.org
SUMMARY:How to Create Marketing Content – Phuket
DESCRIPTION:
URL:https://global.hsmai.org/event/how-to-create-content-that-connects-with-your-audience-strategically-phuket/
CATEGORIES:Events,Imported
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/1-6-Up3BQj.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241011T090000
DTEND;TZID=Asia/Bangkok:20241011T123000
DTSTAMP:20260606T053309
CREATED:20240911T072713Z
LAST-MODIFIED:20240915T075852Z
UID:10001542-1728637200-1728649800@global.hsmai.org
SUMMARY:Masterclass: Building your Hotel Sales Strategy for 2025 – Phuket
DESCRIPTION:[vc_row][vc_column][mk_ornamental_title text_color=”#52247f” font_family=”Lato” font_type=”google” font_size=”36″ font_weight=”600″ txt_transform=”uppercase” ornament_color=”#52247f” ornament_thickness=”3″ margin_top=”60″ margin_bottom=”50″] \nBuilding your Hotel Sales Strategy for 2025\n[/mk_ornamental_title][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/09/sales-phu-scaled.jpg” image_size=”full” align=”center”][vc_custom_heading text=”3-Hour\, In-person\, Instructor-led Training” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_custom_heading text=”9:00am – 12:30pm 11th October\, 2024 at the M Social Hotel Phuket” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/masterclass-building-your-hotel-sales-strategy-for-2025-phuket/
LOCATION:M Social Hotel Phuket\, 199 Soi Rat Uthit 200 Pi 1\, Pa Tong\, Kathu District\, 83150\, Thailand
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/8-qWnrXb.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241011T090000
DTEND;TZID=Australia/Melbourne:20241011T123000
DTSTAMP:20260606T053309
CREATED:20240911T072717Z
LAST-MODIFIED:20241011T113104Z
UID:10001543-1728637200-1728649800@global.hsmai.org
SUMMARY:Building your Hotel Sales Strategy for 2025 – Phuket
DESCRIPTION:
URL:https://global.hsmai.org/event/building-your-hotel-sales-strategy-for-2025-phuket/
LOCATION:M Social Hotel Phuket\, 199 Soi Rat Uthit 200 Pi 1\, Pa Tong\, Kathu District\, 83150\, Thailand
CATEGORIES:Classes,Events,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/2-VbaLjF.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241011T090000
DTEND;TZID=Australia/Melbourne:20241011T170000
DTSTAMP:20260606T053309
CREATED:20240731T003042Z
LAST-MODIFIED:20240809T021042Z
UID:10001492-1728637200-1728666000@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Phuket
DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1582376827465{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm”][vc_empty_space height=”200″][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497886773{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497919042{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”200″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1582376529200{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1582375787059{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][mk_button dimension=”outline” size=”xx-large” align=”center” fullwidth=”true” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]ENROL NOW[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1581546705643{background-color: #eeee22 !important;}”][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text align=”center” css=”.vc_custom_1581548953704{margin-bottom: 0px !important;}”] \n14 & 15 September 2020\n9:00 am to 5:00 pm\nFrom $350 USD\nPatong Merlin Hotel / 44 akfhdkjahsdf\n[/vc_column_text][mk_button dimension=”flat” size=”x-large” url=”https://hsmaiasia.org/hotel-revenue-training-workshops/” target=”_blank” align=”center” bg_color=”#669933″ btn_hover_bg=”#8224e3″]REGISTER NOW[/mk_button][vc_empty_space][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_custom_heading text=”MEET” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580814747183{margin-bottom: 0px !important;}”]Networking Opportunity \nLearn from Hospitality Experts[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”black” size=”xl” align=”center”][vc_custom_heading text=”LEARN” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436376457{margin-bottom: 0px !important;}”] \nTwo days of revenue and digital marketing training\nOpportunity to continue with online globally recognised Certificate\n[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-star” color=”black” size=”xl” align=”center”][vc_custom_heading text=”ACTION” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436484404{margin-bottom: 0px !important;}”] \nPractical skills\nBe job ready\n[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288507234{background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288976882{margin-top: 50px !important;background-color: #ffffff !important;}”][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582375223580{margin-left: 200px !important;border-left-width: 100px !important;background-color: #62b5e5 !important;}”][vc_column width=”1/3″ css=”.vc_custom_1582375978923{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376279275{margin-left: 20px !important;}”]1. Commercial Overview \n2. Understanding your Guests path to booking \n3. Understanding the Accommodation Market \n4. Market Segmentation \n5. Forecasting[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288806547{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376320805{margin-bottom: 0px !important;margin-left: 20px !important;}”]6. Distribution \n7. Merchandising your property \n8. Setting your Rates Strategy \n9. Active Revenue Management \n10. OTA Deep dive[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288815706{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376330031{margin-bottom: 0px !important;margin-left: 20px !important;}”]11. Commercial Overview \n12. Understanding your Guests path to booking \n13. Understanding the Accommodation Market \n14. Market Segmentation \n15. Forecasting[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288675901{margin-left: 50px !important;background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288941131{margin-bottom: 50px !important;background-color: #ffffff !important;}”][vc_empty_space][mk_button dimension=”outline” corner_style=”rounded” size=”x-large” url=”https://hsmaiacademy.org/hotel-revenue-digital-workshop-agenda/” target=”_blank” align=”center” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]VIEW THE FULL AGENDA[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”HOTEL REVENUE TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”10880\, 2885″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”4581\, 1298″][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582290071801{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/ticket-303706_1280.png?id=12031) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Opening Soon” font_container=”tag:h3|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_empty_space][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582289608132{margin-right: 300px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”ACCOMMODATION RATE” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1581554719549{margin-bottom: 0px !important;}”]Superior Pool View: THB 2\,000 per night \nInclusions:\n• Rate is per room per night\, inclusive of 10% service charge and 7% government tax.\n• Rate is inclusive of daily buffet breakfast at Coconut Coffee Shop\n• Rate is inclusive of internet access[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1581561003250{margin-left: 50px !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/dmc-class-phuket/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/1-1-GudCRW.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241011T133000
DTEND;TZID=Asia/Bangkok:20241011T170000
DTSTAMP:20260606T053309
CREATED:20240810T021518Z
LAST-MODIFIED:20240915T075849Z
UID:10001510-1728653400-1728666000@global.hsmai.org
SUMMARY:* AI in Hospitality – Phuket
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/08/dmw-webinar-class_phuketonly-2-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723573425837{margin-bottom: 0px !important;}”] \nFriday 11 October\, 2024 \nDiscover how to attract tech-savvy travelers and boost your hotel’s visibility with SEO\, voice search optimization\, and social media strategies tailored for Gen Z. Learn to enhance your advertising efforts using AI for higher ROAS and leverage advanced chatbots to generate direct bookings and provide 24/7 guest service seamlessly. \nClasses: \n1:30pm – 2:30pm How to Target Gen Z & Tech-Savvy Travellers\n2:30pm – 3:30pm Using AI for Smart Advertising & Personalized Guest Experiences\n3:30pm – 4:00pm Afternoon Coffee/ Tea\n4:00pm – 5:00pm Chatbots and Direct Bookings[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainor[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”35267″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-workshop-phuket-afternoon-class/
CATEGORIES:Digital,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/3-1-AUoJHO.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241014T080000
DTEND;TZID=Australia/Melbourne:20241014T170000
DTSTAMP:20260606T053309
CREATED:20240731T003046Z
LAST-MODIFIED:20240809T021043Z
UID:10001493-1728892800-1728925200@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/dmc-class-bangkok/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/2-2-XYoTWS.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241014T090000
DTEND;TZID=Asia/Bangkok:20241014T123000
DTSTAMP:20260606T053309
CREATED:20240810T021521Z
LAST-MODIFIED:20241006T102853Z
UID:10001511-1728896400-1728909000@global.hsmai.org
SUMMARY:How to Create Marketing Content – Bangkok
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/08/dmw-webinar-class_bangkokonly-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723201720462{margin-bottom: 0px !important;}”] \nMonday 14 October\, 2024 \nUnlock your hotel’s potential with our engaging workshop designed to enhance your marketing strategies through meaningful content. In three focused hours\, learn to define your audience with buyer personas\, use social listening tools\, understand the marketing funnel\, and create impactful content for each stage to drive action and improve marketing outcomes. \nClasses: \n9:00am – 10:00am How getting to know your Audience can grow your Hotel Brand\n10:00am – 10:30am Coffee / Tea Break\n10:30am – 12:00pm Understanding the Marketing Funnel and How it Connects to Content Creation\n12:00pm – 12:30pm Practice content creation skills \n[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainor[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”35267″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-workshop-bangkok-morning-class/
CATEGORIES:Digital,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/2-2-taqoPB.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241014T093000
DTEND;TZID=Asia/Bangkok:20241014T123000
DTSTAMP:20260606T053309
CREATED:20240904T062746Z
LAST-MODIFIED:20240904T062746Z
UID:10001532-1728898200-1728909000@global.hsmai.org
SUMMARY:How to Create Content that Connects with Your Audience Strategically – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/how-to-create-content-that-connects-with-your-audience-strategically-bangkok/
CATEGORIES:Digital,Events,Imported,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/3-7OnAui.tmp_-ziv89y.tmp_-VMqzTm.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241014T133000
DTEND;TZID=Asia/Bangkok:20241014T170000
DTSTAMP:20260606T053309
CREATED:20240810T021524Z
LAST-MODIFIED:20240915T075850Z
UID:10001512-1728912600-1728925200@global.hsmai.org
SUMMARY:* AI in Hospitality – Bangkok
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/08/dmw-webinar-class_bangkokonly-scaled.jpg” image_size=”full” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1723201297464{margin-bottom: 0px !important;}”] \nMonday 14 October\, 2024 \nDiscover how to attract tech-savvy travelers and boost your hotel’s visibility with SEO\, voice search optimization\, and social media strategies tailored for Gen Z. Learn to enhance your advertising efforts using AI for higher ROAS and leverage advanced chatbots to generate direct bookings and provide 24/7 guest service seamlessly. \nClasses: \n1:30pm – 2:30pm How to Target Gen Z & Tech-Savvy Travellers\n2:30pm – 3:30pm Using AI for Smart Advertising & Personalized Guest Experiences\n3:30pm – 4:00pm Afternoon Coffee/ Tea\n4:00pm – 5:00pm Chatbots and Direct Bookings[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainor[/mk_ornamental_title][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ employees=”35267″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/digital-marketing-workshop-bangkok-afternoon-class/
CATEGORIES:Digital,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/4-1-aVVaHr.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241014T140000
DTEND;TZID=Australia/Melbourne:20241014T173000
DTSTAMP:20260606T053309
CREATED:20240911T072724Z
LAST-MODIFIED:20241006T102855Z
UID:10001545-1728914400-1728927000@global.hsmai.org
SUMMARY:Building your Hotel Sales Strategy for 2025 – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/building-your-hotel-sales-strategy-for-2025-bangkok/
LOCATION:Dusit Princess Hotel\, 53 Srinagarindra Rd\, Nong Bon\, Prawet\, Bangkok\, 10250\, Thailand
CATEGORIES:Classes,Events
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/2-1-IfR2oi.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241015T080000
DTEND;TZID=Australia/Melbourne:20241015T170000
DTSTAMP:20260606T053309
CREATED:20240904T062750Z
LAST-MODIFIED:20240904T062750Z
UID:10001533-1728979200-1729011600@global.hsmai.org
SUMMARY:Masterclass: Optimizing your Restaurant Profit
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiacademy.org/wp-content/uploads/sites/11/2024/08/optimising-restaurant-profit-masterclass-web-banner.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1725295846101{margin-bottom: 0px !important;}”] \nMonday 14 October\, 2024 \nIn order to run a financially successful restaurant business\, marketing efforts are not just crucial to attracting new customers but play a critical role in turning first-time guests into loyal regulars. In an ideal world\, restaurateurs would have unlimited resources to reach thousands of new guests each day that would fill their dining rooms and they would serve them all flawlessly. But in the real world\, resources are limited. Maximizing time\, talent\, and financial resources is critical to a restaurant’s profitability and longevity. \nLearn from experienced restaurateurs and marketers about how you can improve the value of your restaurant assets and improve the bottom-line. \nClasses: \n\n\n\nCreating a concept for your Restaurant\nHow to Market your Restaurant – by Mark Shrives\, Marriott APAC\nBest Practices in Distribution\nMarketing Automation made easy – by Puneet Mahindroo\, Restaurateur\nThe Restaurant Strategy Toolbox – developed by Prof Sherri Kimes\, Emeritus Professor at Cornell University\nCompetitive Analysis & Guest Experience\nRevenue Management concepts\nMenu Design & menu Engineering – developed by Sherri Kimes\nThe role of data analytics in Restaurants\nBringing it all together – Commercialising your Restaurant\n\n\n\n\n\n\n\n1-full day of classes\n6-hours training time\n\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainers[/mk_ornamental_title][mk_employees rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” employees=”26153\, 26155\, 26157″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/masterclass-optimizing-your-restaurant-profit/
CATEGORIES:Classes,Events
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/5-3-PxGIob.tmp_-UhmzTT.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20241015T090000
DTEND;TZID=Asia/Bangkok:20241015T123000
DTSTAMP:20260606T053309
CREATED:20240911T072720Z
LAST-MODIFIED:20240915T075853Z
UID:10001544-1728982800-1728995400@global.hsmai.org
SUMMARY:Masterclass: Building your Hotel Sales Strategy for 2025 – Bangkok
DESCRIPTION:[vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title text_color=”#52247f” font_family=”Lato” font_type=”google” font_size=”36″ font_weight=”600″ txt_transform=”uppercase” ornament_color=”#52247f” ornament_thickness=”3″ margin_top=”60″ margin_bottom=”50″] \nBuilding your Hotel Sales Strategy for 2025\n[/mk_ornamental_title][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/masterclass-building-your-hotel-sales-strategy-for-2025-bangkok/
LOCATION:Dusit Princess Hotel\, 53 Srinagarindra Rd\, Nong Bon\, Prawet\, Bangkok\, 10250\, Thailand
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/7-P9bX44.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241015T140000
DTEND;TZID=UTC:20241015T150000
DTSTAMP:20260606T053309
CREATED:20240809T041156Z
LAST-MODIFIED:20241015T133314Z
UID:10001502-1729000800-1729004400@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:OVERVIEW \nDigital Marketing is no longer a niche\, digital marketing is marketing!  Digital marketing is at the core of building a hotels awareness\, reputation and filling rooms.  And while not everyone needs to be an expert\, everyone should have basic knowledge of how digital marketing works and how\, if done well\, it will drive a hotels success. \n– Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?\n– Do you feel like you know one area of digital well but might be missing out on some other important segments?\n– Do you work with digital marketers\, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?\n– For a comprehensive overview of the hotel digital marketing landscape\, this is the program for you. \nClick here to learn more.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-42/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/hdme-oct-nov-1200-1200-px-mJHDSD.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20241016T160000
DTEND;TZID=Asia/Dubai:20241016T170000
DTSTAMP:20260606T053309
CREATED:20240809T041157Z
LAST-MODIFIED:20241016T134250Z
UID:10001503-1729094400-1729098000@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1723033596245{margin-bottom: 0px !important;}”]The CHBA program allows you to demonstrate your hospitality business acumen proficiency\, upgrade your skills\, and elevate your understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge\, skillset\, and expertise.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign Up Now” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-14/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/4-chba-1200-1200-px-XARA1t.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241017T183000
DTEND;TZID=UTC:20241017T203000
DTSTAMP:20260606T053309
CREATED:20240719T235842Z
LAST-MODIFIED:20241017T140042Z
UID:10001487-1729189800-1729197000@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text]UAE’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style. \nClick here to find out more.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|title:Thirsty%20Thursday|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://hsmaime.org/wp-content/uploads/sites/22/2024/01/why-attend-banner_tt.png” image_size=”full”][vc_empty_space height=”25px”][/vc_column][/vc_row][vc_row][vc_column][mk_gallery images=”4791\,4792\,4793\,4794\,4795″ style=”style1″ image_size=”full”][vc_empty_space height=”25px”][vc_btn title=”Register Now” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|title:Thirsty%20Thursday|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-15/
LOCATION:Frenia\, voco Dubai The Palm\, Palm West Beach\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/tt1-oct24-1200x1200-1-B4MTaX.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241022T140000
DTEND;TZID=UTC:20241022T150000
DTSTAMP:20260606T053309
CREATED:20240809T041157Z
LAST-MODIFIED:20241022T151235Z
UID:10001504-1729605600-1729609200@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:OVERVIEW \nDigital Marketing is no longer a niche\, digital marketing is marketing!  Digital marketing is at the core of building a hotels awareness\, reputation and filling rooms.  And while not everyone needs to be an expert\, everyone should have basic knowledge of how digital marketing works and how\, if done well\, it will drive a hotels success. \n– Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?\n– Do you feel like you know one area of digital well but might be missing out on some other important segments?\n– Do you work with digital marketers\, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?\n– For a comprehensive overview of the hotel digital marketing landscape\, this is the program for you. \nClick here to learn more.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-43/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/hdme-oct-nov-1200-1200-px-mJHDSD.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20241023T160000
DTEND;TZID=Asia/Dubai:20241023T170000
DTSTAMP:20260606T053309
CREATED:20240809T041158Z
LAST-MODIFIED:20241023T151130Z
UID:10001505-1729699200-1729702800@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1723033596245{margin-bottom: 0px !important;}”]The CHBA program allows you to demonstrate your hospitality business acumen proficiency\, upgrade your skills\, and elevate your understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge\, skillset\, and expertise.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign Up Now” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-15/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/4-chba-1200-1200-px-XARA1t.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241024
DTEND;VALUE=DATE:20241025
DTSTAMP:20260606T053309
CREATED:20241011T145654Z
LAST-MODIFIED:20241024T161130Z
UID:10001561-1729728000-1729814399@global.hsmai.org
SUMMARY:HSMAI Las Vegas Fall Networking
DESCRIPTION:
URL:https://global.hsmai.org/event/hsmai-las-vegas-fall-networking/
LOCATION:Las Vegas\, NV\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20241024T190000
DTEND;TZID=Europe/Madrid:20241024T220000
DTSTAMP:20260606T053309
CREATED:20240907T061451Z
LAST-MODIFIED:20241023T145628Z
UID:10001539-1729796400-1729807200@global.hsmai.org
SUMMARY:The Future of MICE Data: Press conference for Media and Industry Professionals | Madrid
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”15864″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]The Future of MICE Data[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”25″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Press conference for Media and Industry Professionals[/mk_fancy_title][vc_column_text css=”.vc_custom_1725616413906{margin-bottom: 0px !important;}”]📅 Date: Thursday 24th October\, 2024\n🕒 Time: 7 PM – 10 PM\, including drinks and networking\n📍 Venue: Radisson RED Madrid\, C. de Atocha\, 123\, Centro\, 28012 – Madrid\, Spain[/vc_column_text][vc_column_text css=”.vc_custom_1725619102854{margin-bottom: 0px !important;}”]HSMAI Europe\, in partnership with Amadeus and Radisson Hotel Group\, is thrilled to announce an upcoming press conference set to unfold in Madrid on Thursday evening\, October 24. The topic of the evening will be “The Future of MICE Data”. Esteemed executives\, professionals from the Spanish hospitality sector\, and members of the Spanish press and media are warmly invited to participate. This event promises an enlightening platform to showcase the mission and advantages of affiliating with HSMAI\, alongside insightful discussions on pivotal updates and initiatives within the hospitality sector.[/vc_column_text][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2Fq1o3l|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#663399″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google”]PROGRAM[/mk_fancy_title][vc_column_text css=”.vc_custom_1716218861595{margin-bottom: 0px !important;}”]Registration[/vc_column_text][vc_column_text css=”.vc_custom_1729682429112{margin-bottom: 0px !important;}”]Welcome and update about HSMAI Europe and what’s next in Madrid\nBy Hector Coronel\, Director of Tourism at Madrid City Council\, Matthieu Lafaurie\, Vice President\, The Club & Commercial Transformation at Radisson Hotel Group and Member of the HSMAI Europe Board of Directors and Ingunn Hofseth\, President & CEO at HSMAI Europe\, [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”16062″ img_size=”120×120″ style=”vc_box_border_circle” border_color=”violet” css=””][/vc_column][vc_column width=”1/4″][vc_single_image image=”15455″ img_size=”120×120″ style=”vc_box_border_circle” border_color=”violet” css=””][/vc_column][vc_column width=”1/4″][vc_single_image image=”11512″ img_size=”120×120″ style=”vc_box_border_circle” border_color=”violet” css=””][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1725617212197{margin-bottom: 0px !important;}”]The Future of MICE Data\nBy Katie Moro\, Vice President\, Data Partnerships at Amadeus and Member of the HSMAI Americas Board of Directors[/vc_column_text][vc_single_image image=”15866″ img_size=”120×120″ style=”vc_box_border_circle” border_color=”violet” css=””][vc_column_text css=”.vc_custom_1725617358282{margin-bottom: 0px !important;}”]Panel Debate: The Future of MICE Data\nAn interactive discussion with the audience\, with the following panel members:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”15868″ img_size=”120×120″ alignment=”center” style=”vc_box_border_circle” border_color=”violet” css=””][vc_column_text css=”.vc_custom_1725617558410{margin-bottom: 0px !important;}”] \nMandy Stam\nSenior Director Business Solutions at Radisson Hotel Group \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”15867″ img_size=”120×120″ alignment=”center” style=”vc_box_border_circle” border_color=”violet” css=””][vc_column_text css=”.vc_custom_1725617473003{margin-bottom: 0px !important;}”] \nPeter Heath\nFounder at Venue Performance \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”15866″ img_size=”120×120″ alignment=”center” style=”vc_box_border_circle” border_color=”violet” css=””][vc_column_text css=”.vc_custom_1725617434951{margin-bottom: 0px !important;}”] \nKatie Moro\nVice President\, Data Partnerships at Amadeus and Member of the HSMAI Americas Board of Directors \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”15531″ img_size=”120×120″ alignment=”center” style=”vc_box_border_circle” border_color=”violet” css=””][vc_column_text css=”.vc_custom_1725874614244{margin-bottom: 0px !important;}”] \nTobias Tegetmeyer\nManaging Partner & Founder at MICEview \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”16035″ img_size=”120×120″ alignment=”center” style=”vc_box_border_circle” border_color=”violet” css=””][vc_column_text css=”.vc_custom_1729152952649{margin-bottom: 0px !important;}”] \nRiccardo Galanti\nSenior Director Of Sales at Cvent \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”16051″ img_size=”120×120″ alignment=”center” style=”vc_box_border_circle” border_color=”violet” css=””][vc_column_text css=”.vc_custom_1729258111075{margin-bottom: 0px !important;}”] \nMark Struik\nCo-Founder at MICE Daily \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1716217766953{margin-bottom: 0px !important;}”]Followed by Networking\, food and drinks[/vc_column_text][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1725617665924{margin-bottom: 0px !important;}”]For questions\, please contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][mk_fancy_title color=”#663399″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google” align=”center”] \nPARTNERS \n[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][vc_single_image image=”15869″ img_size=”large” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https://www.radissonhotels.com/en-us/corporate”][/vc_column][vc_column width=”1/4″][vc_single_image image=”15870″ img_size=”large” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https://amadeus.com/en”][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/the-future-of-mice-data-press-conference-for-media-and-industry-professionals-madrid/
LOCATION:Radisson Red Madrid\, C. de Atocha\, 123\, Centro\, Madrid\, 28012\, Spain
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/09/3-VEoHJ8.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241028
DTEND;VALUE=DATE:20241029
DTSTAMP:20260606T053309
CREATED:20240828T072932Z
LAST-MODIFIED:20241028T165755Z
UID:10001523-1730073600-1730159999@global.hsmai.org
SUMMARY:HSMAI Commercial Futures Forum
DESCRIPTION:HSMAI Commercial Futures Forum
URL:https://global.hsmai.org/event/hsmai-commercial-futures-forum/
LOCATION:San Antonio\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241029T140000
DTEND;TZID=UTC:20241029T150000
DTSTAMP:20260606T053309
CREATED:20240809T041158Z
LAST-MODIFIED:20241029T162718Z
UID:10001506-1730210400-1730214000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:OVERVIEW \nDigital Marketing is no longer a niche\, digital marketing is marketing!  Digital marketing is at the core of building a hotels awareness\, reputation and filling rooms.  And while not everyone needs to be an expert\, everyone should have basic knowledge of how digital marketing works and how\, if done well\, it will drive a hotels success. \n– Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?\n– Do you feel like you know one area of digital well but might be missing out on some other important segments?\n– Do you work with digital marketers\, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?\n– For a comprehensive overview of the hotel digital marketing landscape\, this is the program for you. \nClick here to learn more.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-44/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/08/hdme-oct-nov-1200-1200-px-mJHDSD.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241105
DTEND;VALUE=DATE:20241210
DTSTAMP:20260606T053309
CREATED:20240910T091530Z
LAST-MODIFIED:20241105T184053Z
UID:10001541-1730764800-1733788799@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-46/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
END:VCALENDAR