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BEGIN:VEVENT
DTSTART;TZID=UTC:20260729T160000
DTEND;TZID=UTC:20260729T170000
DTSTAMP:20260627T201055Z
CREATED:20260430T174104Z
LAST-MODIFIED:20260627T201055Z
UID:10002045-1785340800-1785344400@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-33/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/chba-july-scaled-prQFFM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260731T093000
DTEND;TZID=Asia/Kolkata:20260731T183000
DTSTAMP:20260601T181045Z
CREATED:20250503T181429Z
LAST-MODIFIED:20260601T181045Z
UID:10001743-1785490200-1785522600@global.hsmai.org
SUMMARY:COMMERCIAL OPTIMISATION SUMMIT – DELHI
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2026/02/delhi_web-banner_coc_2026-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center” margin_bottom=”10″][vc_empty_space][vc_custom_heading text=”THE HOTELIERS’ COMMERCIAL OPTIMISATION SUMMIT – INDIA” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Friday\, 31 July 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1731002566573{margin-bottom: 0px !important;}”] \nThis one day event is where you will connect with like-minded professionals\, share best practices\, and build meaningful relationships with industry experts and peers. The conference provides a collaborative environment where you can expand your professional network and gain valuable insights from peer professionals across the country enabling you to take key insights back to your hotel to implement. \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-leaders-forum-delhi-conference/
LOCATION:The Leela Ambience Gurugram Hotel & Residences\, The Leela Ambience Gurugram Hotel & Residences\, Ambience Island\, National Highway\, Gurugram (Gurgaon)\, Delhi NCR\, 122002\, India
CATEGORIES:Commercial Strategy,Conference,Events,Nationalevents
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/05/dehli_featured-square_coc_2026-1-paXlt0.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260804T140000
DTEND;TZID=UTC:20260804T150000
DTSTAMP:20260512T175548Z
CREATED:20260506T175541Z
LAST-MODIFIED:20260512T175548Z
UID:10002048-1785852000-1785855600@global.hsmai.org
SUMMARY:CRME Review Class MEA – Virtual
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcrme-review-class-mea-virtual%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/crme-review-class-mea-virtual-5/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/crme-review-class-epage-virtual-scaled-YqDMNT.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260805T160000
DTEND;TZID=UTC:20260805T170000
DTSTAMP:20260627T201055Z
CREATED:20260507T175545Z
LAST-MODIFIED:20260627T201055Z
UID:10002049-1785945600-1785949200@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-34/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/chba-july-scaled-prQFFM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Jakarta:20260806T163000
DTEND;TZID=Asia/Jakarta:20260806T193000
DTSTAMP:20260627T192723Z
CREATED:20260508T162545Z
LAST-MODIFIED:20260627T192723Z
UID:10002050-1786033800-1786044600@global.hsmai.org
SUMMARY:HSMAI POWERUP YOGYAKARTA – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-yog-aug-landscape-2-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP YOGYAKARTA – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday 06 August 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text margin_bottom=”0″ css=”.vc_custom_1770274706284{margin-bottom: 0px !important;}”] \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/001-montage.jpg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][/vc_tta_section][vc_tta_section title=”Indonesia / Yogyakarta Market Performance & Outlook Trends” tab_id=”1770012792505-5324e2c8-593f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”false” css=”.vc_custom_1770267369688{margin-bottom: 0px !important;}”] \nTake a brief deep dive into the current number trends and outlook for the Indonesia / Yogyakarta market – get familiar with how it’s performing and what’s ahead.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” name_color=”#000000″ position_color=”#000000″ about_color=”#ffffff” social_color=”#ffffff” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Exciting Topics Coming Soon!” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1770013962474{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Networking\, Speed-Friending Break” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][vc_single_image image=”47140″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1770015038112{margin-bottom: 0px !important;}”] \nA quick update from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Interactive Panel Sessions” tab_id=”1770012783104-4add5481-8838″][vc_column_text css=”.vc_custom_1770015061138{margin-bottom: 0px !important;}”] \nJoin our panel of experts for an interactive chat with the attendees.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][vc_column_text css=”.vc_custom_1770015080453{margin-bottom: 0px !important;}”] \nJoin our panel of experts for an interactive chat with the attendees.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1770014365304-e22b19bf-bb54″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/indonesia-1.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-powerup-yogyakarta-knowledge-exchange-networking/
CATEGORIES:Chapter Events,Commercial,Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/05/pu-yog-aug-3-r5k7IZ.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260812T160000
DTEND;TZID=UTC:20260812T170000
DTSTAMP:20260627T201055Z
CREATED:20260514T175538Z
LAST-MODIFIED:20260627T201055Z
UID:10002052-1786550400-1786554000@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-35/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/chba-july-scaled-prQFFM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260909T160000
DTEND;TZID=UTC:20260909T170000
DTSTAMP:20260627T201056Z
CREATED:20260611T191037Z
LAST-MODIFIED:20260627T201056Z
UID:10002054-1788969600-1788973200@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-36/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/06/chba-september-scaled-orjQtz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260910T180000
DTEND;TZID=Europe/Oslo:20260910T200000
DTSTAMP:20260627T195542Z
CREATED:20260612T185552Z
LAST-MODIFIED:20260627T195542Z
UID:10002056-1789063200-1789070400@global.hsmai.org
SUMMARY:Power Up | Rhodes | September 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18813″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Rhodes | September 2026[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1780657983042{margin-bottom: 0px !important;}”]📅 Thursday\, 10 September 2026\n⏰ 6:00 pm – 8:00 pm\,  followed by networking and drinks\n📍 Rhodes\, Greece\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1780653447699{margin-bottom: 0px !important;}”]Free registration for HSMAI Europe Members \nWe would be delighted to have you join us. Registrations are open – Secure your spot today![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F87LEWA”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-rhodes-september-2026/
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/06/10-september-rhodes-JkmJWd.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260910T183000
DTEND;TZID=UTC:20260917T203000
DTSTAMP:20260627T201056Z
CREATED:20260619T191111Z
LAST-MODIFIED:20260627T201056Z
UID:10002061-1789065000-1789677000@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][vc_btn title=” Secure your space” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-33/
LOCATION:Hilton Dubai Palm Jumeirah\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/06/tt-september-KLYQUn.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260916
DTEND;VALUE=DATE:20260917
DTSTAMP:20260627T195543Z
CREATED:20260618T185539Z
LAST-MODIFIED:20260627T195543Z
UID:10002058-1789516800-1789603199@global.hsmai.org
SUMMARY:HSMAI Europe Commercial Strategy Forum | Netherlands
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”19021″ img_size=”full” css=””][vc_column_text css=”.vc_custom_1778507037840{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Netherlands. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections. \nWe would be delighted to have you join us and look forward to a great day together in Nieuwegein.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”25″][vc_btn title=”Read more & Register here” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcommercial-strategy-forum-netherlands%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-europe-commercial-strategy-forum-netherlands/
LOCATION:NBC Congrescentrum\, Blokhoeve 1\, Nieuwegein\, 3438 LC\, Netherlands
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/06/some-csf-netherlands-2026-1920-x-1080-px-1-jKmIDL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260916T160000
DTEND;TZID=UTC:20260916T170000
DTSTAMP:20260627T201056Z
CREATED:20260618T191145Z
LAST-MODIFIED:20260627T201056Z
UID:10002060-1789574400-1789578000@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-37/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/06/chba-september-scaled-orjQtz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Lisbon:20260916T160000
DTEND;TZID=Europe/Lisbon:20260916T190000
DTSTAMP:20260627T195543Z
CREATED:20260618T185640Z
LAST-MODIFIED:20260627T195543Z
UID:10002059-1789574400-1789585200@global.hsmai.org
SUMMARY:Power Up @ HEDNA | Lisbon 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18977″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up @ HEDNA | Lisbon[/mk_fancy_title][vc_column_text margin_bottom=”15″ css=”.vc_custom_1781797528115{margin-bottom: 0px !important;}”] \n📅 Date: Wednesday\, 16th September 2026\n⏰ Time: 4PM – 7PM\n📍 Location: HEDNA Conference @ Altis Grand Hotel\, Lisbon \nFree registration for HSMAI Europe Members \nWe would be delighted to have you join us during the HEDNA Conference for an exclusive PowerUp session. Registrations are open – Secure your spot today![/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452674867{margin-bottom: 0px !important;}”] \nModerator\n[/vc_column_text][/vc_column][vc_column width=”2/4″][vc_column_text css=”.vc_custom_1757452657480{margin-bottom: 0px !important;}”] \nSpeakers & Panelists\n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/christelle-pitrel.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757453220374{margin-bottom: 0px !important;}”] \nChristelle Pitrel\nVP Asset Management \nChair of the HSMAI Europe Advisory Board for Portugal \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2024/06/pedro_colaco_chief_executive_great_hotels_of_the_world-700×467-2.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757452836072{margin-bottom: 0px !important;}”] \nPedro Colaco\nCEO of Guestcentric & Great Hotels of the World \nMember of the HSMAI Europe Advisory Board for Portugal \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/daniel-reeves.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757452386847{margin-bottom: 0px !important;}”] \nDaniel Reeves\nChief Commercial Officer\nRoomAngel & HIVE AI \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/fabiola-taracena.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756394708032{margin-bottom: 0px !important;}”] \nFabiola Taracena\nSenior Sales Manager\nSojern \n[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452288837{margin-bottom: 0px !important;}”] \nThe Guest-Centric Approach to Hotel Technology \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452404800{margin-bottom: 0px !important;}”] \nPerformance Evolved: Leveraging AI and Data \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452427373{margin-bottom: 0px !important;}”] \nThe Pre-Search Imperative: Winning Guests Before They Click \n[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756372261628{margin-bottom: 0px !important;}”] \nWhat You’ll Learn\n[/vc_column_text][vc_column_text margin_bottom=”15″ css=”.vc_custom_1756372282009{margin-bottom: 0px !important;}”] \n\nWhat top-performing hotels stopped doing this year — and what they replaced it with\nHow to win direct bookings before guests even start searching\nHow video and automation are transforming the guest journey\nHow to design your website for AI agents\, not just humans\n\n[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756382181343{margin-bottom: 0px !important;}”]With 60 seats available\, this is your chance to connect directly with top tech partners\, exchange ideas with forward-thinking peers\, and leave with practical takeaways to transform your business. Don’t miss this high-energy session and sign up now![/vc_column_text][mk_padding_divider size=”20″][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”success” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F9aGxMn|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-hedna-lisbon-2026/
LOCATION:Altis Grand Hotel\, R. Castilho 11\, Lisbon\, 1269-072\, Portugal
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/06/power-up-hedna-lisbon-1-XYVBA2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260917T180000
DTEND;TZID=Europe/Amsterdam:20260917T210000
DTSTAMP:20260627T195543Z
CREATED:20260619T191221Z
LAST-MODIFIED:20260627T195543Z
UID:10002062-1789668000-1789678800@global.hsmai.org
SUMMARY:Power Up | London | September 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18952″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | London | September 2026[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1781554694412{margin-bottom: 0px !important;}”]📅 Thursday\, 17 September 2026\n⏰ 6:00 pm – 9:00 pm\, including by networking and drinks\n📍 London\, UK[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1780653447699{margin-bottom: 0px !important;}”]Free registration for HSMAI Europe Members \nWe would be delighted to have you join us. Registrations are open – Secure your spot today![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FAxGw10″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-london-september-2026/
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/06/september-london-1-vfr4Dz.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20260922T143000
DTEND;TZID=Australia/Sydney:20260922T173000
DTSTAMP:20260627T192723Z
CREATED:20260624T191039Z
LAST-MODIFIED:20260627T192723Z
UID:10002063-1790087400-1790098200@global.hsmai.org
SUMMARY:ROUNDTABLE: AUSTRALIA COMMERCIAL LEADERS – SYDNEY
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/sydney-sep-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: AUSTRALIA COMMERCIAL LEADERS – SYDNEY” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Tuesday 22 September 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1771477979006{margin-bottom: 0px !important;}”][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/4″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”10″ offset=”0″ description=”false” employees=”2892″][/vc_column_inner][vc_column_inner width=”1/4″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”10″ offset=”0″ description=”false” employees=”47390″][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-australia-commercial-leaders-sydney-2/
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/06/sydney-sep-nUzCsU.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260923
DTEND;VALUE=DATE:20260925
DTSTAMP:20260627T192724Z
CREATED:20260626T192639Z
LAST-MODIFIED:20260627T192724Z
UID:10002065-1790121600-1790294399@global.hsmai.org
SUMMARY:NO VACANCY – SYDNEY
DESCRIPTION:[vc_row css=”.vc_custom_1722533999819{background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1724268459143{background-color: #ffffff !important;}”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2026/02/novacancy-sydney600-2026.png” image_size=”large” frame_style=”single_line” link=”https://secure.terrapinn.com/V5/step2.aspx?Q=4096649RHFV&TMID=HSMAI” target=”_blank” align=”center” margin_bottom=”10″][vc_empty_space][vc_btn title=”REGISTER HERE” style=”flat” color=”green” align=”center” css=”” el_class=”get_my_copy” link=”url:https%3A%2F%2Fsecure.terrapinn.com%2FV5%2Fstep2.aspx%3FQ%3D4096649RHFV%26TMID%3DHSMAI|target:_blank”][vc_column_text align=”center” css=”.vc_custom_1739246323877{margin-bottom: 0px !important;}”] \nPromo Code: HSMAI\n[/vc_column_text][vc_column_text css=”.vc_custom_1772146308946{margin-bottom: 0px !important;}”] \nDates: 24th to 23th September 2026\n📍 Location: ICC Sydney \nEvolve your accommodation business and property with products\, trends and knowledge \nNoVacancy\, held at the world-class ICC Sydney on 23 & 24 September 2026\, is the biggest and most important annual event for professionals in the hotel and accommodation industry. Access big developments in new brands and product launches\, essential education and industry insights\, crucial networking\, and serious deal-making. It’s all here waiting to be experienced. \nTwo value-packed days | The hottest networking | Thousands of solutions \nRegistration to attend is now open! Book your FREE pass and be part of the definitive event that brings the hotel & accommodation industry together under one roof\, promoting new ideas\, efficiency\, innovative technology\, and best practices across the industry. \nTwo sessions by HSMAI | The Hotel Leaders Summit | The Marketing Summit[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column border_color=”#ffffff” width=”1/2″ css=”.vc_custom_1757320774631{background-color: #ffffff !important;}”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/02/your-paragraph-text-4.png” image_size=”full” align=”center” drop_shadow=”true”][vc_custom_heading text=”MARKETING THEATRE” font_container=”tag:h4|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1770883928162{margin-bottom: 0px !important;}”] \nLast Years session \n[/vc_column_text][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”1″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Beyond Google: How Hotels can win in the age of ChatGPT and AI Search” tab_id=”1753085770311-96b7d4b7-e9a1″][vc_column_text css=”.vc_custom_1752689810476{margin-bottom: 0px !important;}”] \nSearch engines are no longer just about keywords – they’re becoming intelligent\, conversational and personalised. This session will explore how AI is transforming the way people get inspired and plan travel\, and what that means for hotel bookings and online strategy. From SEO to AIO\, get ahead of the curve and make sure your hotel is part of the conversation! \n[/vc_column_text][vc_empty_space height=”64px”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”5″ description=”false” employees=”1298\, 43695\, 43596\, 43613\, 43695\, 43503″][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column border_color=”rgba(255\,255\,255\,0)” width=”1/2″ css=”.vc_custom_1757321245592{background-color: rgba(252\,252\,252\,0.7) !important;*background-color: rgb(252\,252\,252) !important;border-color: #ffffff !important;}”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/02/your-paragraph-text-5.png” image_size=”full” align=”center” drop_shadow=”true”][vc_custom_heading text=”HOTEL LEADERS THEATRE” font_container=”tag:h4|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1770883928162{margin-bottom: 0px !important;}”] \nLast Years session \n[/vc_column_text][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”1″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Driving Excellence: Building a Unified Commercial Strategy” tab_id=”1753086010157-94771829-4639″][vc_column_text css=”.vc_custom_1752689973052{margin-bottom: 0px !important;}”] \nFor today’s commercial leaders\, harmonizing the intricate connections between sales\, marketing\, revenue management and distribution—the core commercial disciplines—is essential for maximising enterprise profitability. This won’t be your traditional panel! Join us as we illustrate what it truly means to ‘break down silos’ and collaborate as a Commercial Strategy team. We’ll discuss what works\, what doesn’t work\, and leave you with new strategies for you to take back to your team. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”4″ description=”false” employees=”1298\, 41232\, 43163\, 43779″][vc_empty_space height=”64px”][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_custom_heading text=”Find Us Here” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/02/nv_sydney_find-us-here.png” image_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/01/nv1.jpg” image_width=”700″][/vc_column][vc_column width=”1/2″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/01/nv2.jpg” image_width=”700″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/no-vacancy-sydney/
LOCATION:ICC Sydney Exhibition Centre\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Commercial,Events,Hsmai Partner Event
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/06/nv-square-w-border-S5XZ3j.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260923T160000
DTEND;TZID=UTC:20260923T170000
DTSTAMP:20260627T201057Z
CREATED:20260625T201038Z
LAST-MODIFIED:20260627T201057Z
UID:10002064-1790179200-1790182800@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-38/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/06/chba-september-scaled-orjQtz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260924T180000
DTEND;TZID=Europe/Amsterdam:20260924T200000
DTSTAMP:20260627T195544Z
CREATED:20260626T195752Z
LAST-MODIFIED:20260627T195544Z
UID:10002066-1790272800-1790280000@global.hsmai.org
SUMMARY:Power Up | Thessaloniki | September 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18815″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ line_height=”100″ letter_spacing=”0″ margin_top=”0″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Thessaloniki | September 2026[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1780654245416{margin-bottom: 0px !important;}”]📅 Thursday\, 24 September 2026\n⏰ 6:00 pm – 8:00 pm\, followed by networking and drinks\n📍 Thessaloniki\, Greece[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1780653447699{margin-bottom: 0px !important;}”]Free registration for HSMAI Europe Members \nWe would be delighted to have you join us. Registrations are open – Secure your spot today![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FgZPrQO”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-thessaloniki-september-2026/
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/06/20-november-athens-imbABO.jpg
END:VEVENT
END:VCALENDAR