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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230207
DTEND;VALUE=DATE:20230314
DTSTAMP:20260420T065110
CREATED:20221213T020128Z
LAST-MODIFIED:20230207T102549Z
UID:10000971-1675728000-1678751999@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials Web Series
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-15/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230207
DTEND;VALUE=DATE:20230314
DTSTAMP:20260420T065110
CREATED:20221213T020128Z
LAST-MODIFIED:20230207T102550Z
UID:10000972-1675728000-1678751999@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials Web Series
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-16/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230207
DTEND;VALUE=DATE:20230314
DTSTAMP:20260420T065110
CREATED:20221213T020129Z
LAST-MODIFIED:20230207T102551Z
UID:10000973-1675728000-1678751999@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials Web Series
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-17/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230207
DTEND;VALUE=DATE:20230314
DTSTAMP:20260420T065110
CREATED:20221213T020129Z
LAST-MODIFIED:20230207T102551Z
UID:10000974-1675728000-1678751999@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials Web Series
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-18/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230213
DTEND;VALUE=DATE:20230320
DTSTAMP:20260420T065110
CREATED:20221219T025928Z
LAST-MODIFIED:20230213T105543Z
UID:10000980-1676246400-1679270399@global.hsmai.org
SUMMARY:Hotel Digital Sales Essentials
DESCRIPTION:Hotel Digital Sales Essentials
URL:https://global.hsmai.org/event/hotel-digital-sales-essentials-13/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230213
DTEND;VALUE=DATE:20230320
DTSTAMP:20260420T065110
CREATED:20221219T025932Z
LAST-MODIFIED:20230213T105544Z
UID:10000981-1676246400-1679270399@global.hsmai.org
SUMMARY:Hotel Digital Sales Essentials
DESCRIPTION:Hotel Digital Sales Essentials
URL:https://global.hsmai.org/event/hotel-digital-sales-essentials-14/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230213
DTEND;VALUE=DATE:20230320
DTSTAMP:20260420T065110
CREATED:20221219T025936Z
LAST-MODIFIED:20230213T105544Z
UID:10000982-1676246400-1679270399@global.hsmai.org
SUMMARY:Hotel Digital Sales Essentials
DESCRIPTION:Hotel Digital Sales Essentials
URL:https://global.hsmai.org/event/hotel-digital-sales-essentials-15/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230213
DTEND;VALUE=DATE:20230320
DTSTAMP:20260420T065110
CREATED:20221219T025940Z
LAST-MODIFIED:20230213T105545Z
UID:10000983-1676246400-1679270399@global.hsmai.org
SUMMARY:Hotel Digital Sales Essentials
DESCRIPTION:Hotel Digital Sales Essentials
URL:https://global.hsmai.org/event/hotel-digital-sales-essentials-16/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230213
DTEND;VALUE=DATE:20230320
DTSTAMP:20260420T065110
CREATED:20221219T025943Z
LAST-MODIFIED:20230213T105546Z
UID:10000984-1676246400-1679270399@global.hsmai.org
SUMMARY:Hotel Digital Sales Essentials
DESCRIPTION:Hotel Digital Sales Essentials
URL:https://global.hsmai.org/event/hotel-digital-sales-essentials-17/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230213
DTEND;VALUE=DATE:20230320
DTSTAMP:20260420T065110
CREATED:20221219T025948Z
LAST-MODIFIED:20230213T105547Z
UID:10000985-1676246400-1679270399@global.hsmai.org
SUMMARY:Hotel Digital Sales Essentials
DESCRIPTION:Hotel Digital Sales Essentials
URL:https://global.hsmai.org/event/hotel-digital-sales-essentials-18/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230214T140000
DTEND;TZID=UTC:20230214T153000
DTSTAMP:20260420T065110
CREATED:20221126T232839Z
LAST-MODIFIED:20221206T004329Z
UID:10000954-1676383200-1676388600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series/
LOCATION:Online
CATEGORIES:Classes
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230214T160000
DTEND;TZID=UTC:20230314T160000
DTSTAMP:20260420T065111
CREATED:20221126T232839Z
LAST-MODIFIED:20230123T082712Z
UID:10000955-1676390400-1678809600@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1672903991042{margin-bottom: 0px !important;}”]Certified in Hospitality Business Acumen (CHBA)\n5-week instructor-led virtual classes (Every Tuesday\, February 14 – March 14\, 2023\, 4:00 pm- 5:00 pm Dubai Time) \nNow more than ever it is essential that you know what contributes to the bottom line of your business\, not only from your perspective\, but from all departments. You must demonstrate business acumen. \nIn partnership with Russell Partnership Technology\, HSMAI offers the CHBA — an online training and professional certification course in business acumen that is relevant\, respected\, and recognized by professionals in more than 40 countries. \nThis five-week course\, facilitated by an instructor with over 30 years of hospitality experience\, encompasses eLearning\, simulation\, and web conferencing and is completed entirely online\, much of it at your own pace. The program places participants in the seat of a general manager to make decisions on pricing\, marketing and advertising\, staffing\, and capital investment in a live simulated competitive set over a 12-month business cycle. To create a true-to-life environment\, course participants compete against each other to achieve the best hotel in the competitive set. \nThe CHBA certification is based on the online study provided with the course. Topic areas include: \n– Targeting Business Priorities – Using financial statements to determine action\n– Managing Business Priorities – Using lodging metrics that matter\n– Leading Business Priorities – Communicating for results\n– Partnering in Owner Priorities – Partnering in ownership goals \nThe course requires participants to commit to a minimum of four hours per week during which they will complete online study\, work within the hotel simulation\, and participate in a weekly web conference. The online study and simulation work can be completed at times of the participant’s choosing but must be completed by each weekly deadline. Participants take the online exam at the conclusion of the five\nweeks. This course is ideal for – but not limited to – sales\, marketing\, revenue optimization\, and operations professionals.[/vc_column_text][vc_empty_space height=”20px”][vc_btn title=”Sign Up Now” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen-chba%2F|target:_blank”][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_padding_divider size=”25″][vc_video link=”https://youtu.be/y4a0uTVW5L0″][/vc_column][vc_column width=”1/2″][mk_padding_divider size=”25″][vc_column_text css=”.vc_custom_1672903474329{margin-bottom: 0px !important;}”]Who should get certified? \nThis certification is available for those seeking an MBA style of program for Hotel Management. It is relevant for anyone aspiring to manage a hospitality business. People who have taken the hospitality certification have job titles like these: \n– Managing Director\n– Asset Managers and Owner/ Operators\n– General Manager / Hotel Manager\n– Assistant Hotel/ Resort Manager\n– Vice President or Director of Sales\n– Director of Marketing\n– Operations Department Heads\n– Sales Manager\n– Convention Services Manager\n– Director of Revenue Management \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign Up Now” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen-chba%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/chba-instructor-led-virtual-class/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/chba-1-UlPv9Y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230215
DTEND;VALUE=DATE:20230216
DTSTAMP:20260420T065111
CREATED:20230107T062723Z
LAST-MODIFIED:20230215T105534Z
UID:10000995-1676419200-1676505599@global.hsmai.org
SUMMARY:2023 February Luncheon
DESCRIPTION:
URL:https://global.hsmai.org/event/2023-february-luncheon/
LOCATION:Orlando\, FL\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230215
DTEND;VALUE=DATE:20230216
DTSTAMP:20260420T065111
CREATED:20230113T022839Z
LAST-MODIFIED:20230114T022957Z
UID:10001000-1676419200-1676505599@global.hsmai.org
SUMMARY:HSMAI Commercial Leaders Roundtable – Mumbai
DESCRIPTION:HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually – from commercial streams of revenue\, sales\, marketing or distribution or from operational or HR leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.    All HSMAI Roundtables are by invitation only. Individuals are invited based on their specific role at a specific Hotel brand. Invitations are non-transferable. Roundtables are hosted by HSMAI India. While there is no cost to attend\, all attendees are expected to be members of HSMAI. 
URL:https://global.hsmai.org/event/hsmai-commercial-leaders-roundtable-mumbai/
LOCATION:Hyatt Regency Bangkok Sukhumvit\, 1 Soi Sukhumvit 13\, Khlong Toei Nuea\, Watthana\,\, Bangkok\, Bangkok\, 10110\, Thailand
CATEGORIES:Events,Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/india-roundtable-placeholder-image-A3yPsM.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20230215T093000
DTEND;TZID=Asia/Kolkata:20230215T103000
DTSTAMP:20260420T065111
CREATED:20230112T021229Z
LAST-MODIFIED:20230215T065543Z
UID:10000997-1676453400-1676457000@global.hsmai.org
SUMMARY:Power Up Breakfast – Mumbai
DESCRIPTION:POWER UP NETWORKING BREAKFAST\n15th February\, 2023 from 9:30AM to 10:30AM \nHSMAI MEMBERS:FREE \nNON MEMBERS @USD15 if you pay online or INR1500 cash at door\nIncludes breakfast and coffee/tea \nHSMAI POWER UP Series in India is networking over breakfast. A great opportunity for the leaders in commercial disciplines and management of Hotel brands to meet with peers & industry partners informally. \n🥂Our POWER UP NETWORKING. Register now to become a member to get the event for free. \n[/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-breakfast-mumbai/
LOCATION:JW Marriott\, Juhu\, Mumbai\, India\, Juhu\, Mumbai\, India
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/10/hsmai-india-event-1-Pz6pAU.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20230215T103000
DTEND;TZID=Asia/Kolkata:20230215T123000
DTSTAMP:20260420T065111
CREATED:20230119T031233Z
LAST-MODIFIED:20230215T065543Z
UID:10001008-1676457000-1676464200@global.hsmai.org
SUMMARY:Commercial Leaders Roundtable – Mumbai
DESCRIPTION:HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually – from commercial streams of revenue\, sales\, marketing or distribution or from operational or HR leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. All HSMAI Roundtables are by invitation only. Individuals are invited based on their specific role at a specific Hotel brand. Invitations are non-transferable. Roundtables are hosted by HSMAI India. While there is no cost to attend\, all attendees are expected to be members of HSMAI.  Please contact us if you would like to be invited and you head up a commercial discipline for your brand. https://hsmaiasia.org/contact/
URL:https://global.hsmai.org/event/hsmai-commercial-leaders-roundtable-mumbai-2/
LOCATION:JW Marriott\, Juhu\, Mumbai\, India\, Juhu\, Mumbai\, India
CATEGORIES:Events,National Roundtables,Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/commercial-leaders-roundtable-mumbai-k2QQ5k.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230215T140000
DTEND;TZID=UTC:20230215T153000
DTSTAMP:20260420T065111
CREATED:20221127T232625Z
LAST-MODIFIED:20230215T114036Z
UID:10000958-1676469600-1676475000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-2/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230216
DTEND;VALUE=DATE:20230217
DTSTAMP:20260420T065111
CREATED:20230103T054605Z
LAST-MODIFIED:20230216T105541Z
UID:10000987-1676505600-1676591999@global.hsmai.org
SUMMARY:2023 Sales Academy
DESCRIPTION:
URL:https://global.hsmai.org/event/2023-sales-academy/
LOCATION:Herndon\, VA
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230216
DTEND;VALUE=DATE:20230217
DTSTAMP:20260420T065111
CREATED:20230105T055854Z
LAST-MODIFIED:20230216T105541Z
UID:10000993-1676505600-1676591999@global.hsmai.org
SUMMARY:2023 Sales Academy
DESCRIPTION:
URL:https://global.hsmai.org/event/2023-sales-academy-2/
LOCATION:Herndon\, VA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230216T183000
DTEND;TZID=UTC:20230216T203000
DTSTAMP:20260420T065111
CREATED:20221124T231431Z
LAST-MODIFIED:20230216T114049Z
UID:10000948-1676572200-1676579400@global.hsmai.org
SUMMARY:TT DXB – MediaOne Hotel
DESCRIPTION:[vc_row][vc_column][vc_btn title=”Sign up now” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tt-dxb-mediaone-hotel/
LOCATION:MediaOne Hotel\, Dubai
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/ciaobella-300-300-px-7lfgLE.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230216T183000
DTEND;TZID=UTC:20230216T203000
DTSTAMP:20260420T065111
CREATED:20221124T231431Z
LAST-MODIFIED:20230216T114049Z
UID:10000949-1676572200-1676579400@global.hsmai.org
SUMMARY:TT AUH – West Bay Lounge
DESCRIPTION:[vc_row][vc_column][vc_btn title=”Register Now!” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttauh%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tt-auh-west-bay-lounge/
LOCATION:West Bay Lounge\, Corniche Rd - Al Bateen\, Abu Dhabi\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/west-bay-300-300-px-5Zb6Ah.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230218T160000
DTEND;TZID=UTC:20230218T170000
DTSTAMP:20260420T065111
CREATED:20221126T232843Z
LAST-MODIFIED:20221206T004330Z
UID:10000956-1676736000-1676739600@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:
URL:https://global.hsmai.org/event/chba-instructor-led-virtual-class-2/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/chba-oIDh5y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230220T130000
DTEND;TZID=Africa/Cairo:20230220T143000
DTSTAMP:20260420T065111
CREATED:20230201T102713Z
LAST-MODIFIED:20230201T102713Z
UID:10001018-1676898000-1676903400@global.hsmai.org
SUMMARY:Egyptian Hotel Association (EHA) Program
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1675234309305{margin-bottom: 0px !important;}”] \nIntroduction to Digital Marketing\, Revenue Management\, and Distribution\n[/vc_column_text][vc_column_text css=”.vc_custom_1675234633929{margin-bottom: 0px !important;}”]3-week expert-led virtual classroom series\nEvery Monday & Wednesday from February 20\, 2023 – March 8\, 2023\n1:00 pm – 12:30 pm Egypt Time \nTo Register contact:\nMary Samir | mary@egyptianhotels.org[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/egyptian-hotel-association-eha-program/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-d5NuWj.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230220T130000
DTEND;TZID=Africa/Cairo:20230220T143000
DTSTAMP:20260420T065111
CREATED:20230202T102943Z
LAST-MODIFIED:20230220T115535Z
UID:10001019-1676898000-1676903400@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230221
DTEND;VALUE=DATE:20230222
DTSTAMP:20260420T065111
CREATED:20230221T112737Z
LAST-MODIFIED:20230221T112737Z
UID:10001056-1676937600-1677023999@global.hsmai.org
SUMMARY:Oregon – Executing Your 2023 Digital Mar
DESCRIPTION:Helpful information on executing your digital marketing plan in 2023.
URL:https://global.hsmai.org/event/oregon-executing-your-2023-digital-mar/
LOCATION:Online Web Series\, AA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20230221T150000
DTEND;TZID=Asia/Singapore:20230221T173000
DTSTAMP:20260420T065111
CREATED:20230113T022851Z
LAST-MODIFIED:20230221T071106Z
UID:10001003-1676991600-1677000600@global.hsmai.org
SUMMARY:Chief Commercial Officers Roundtable – APAC
DESCRIPTION:HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually – from commercial streams of revenue\, sales\, marketing or distribution or from operational or HR leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. All HSMAI Roundtables are by invitation only. Individuals are invited based on their specific role at a specific Hotel brand. Invitations are non-transferable. Roundtables are hosted by HSMAI India. While there is no cost to attend\, all attendees are expected to be members of HSMAI.  Please contact us if you would like to be invited and you head up a commercial discipline for your brand. https://hsmaiasia.org/contact/
URL:https://global.hsmai.org/event/hsmai-chief-commercial-officers-roundtable-apac/
LOCATION:Venue To be Advised – Mumbai\, Mumbai\, India
CATEGORIES:Events,Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/chief-commercial-officers-roundtable-apac-february-DiK17o.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230221T160000
DTEND;TZID=UTC:20230221T170000
DTSTAMP:20260420T065111
CREATED:20221126T232843Z
LAST-MODIFIED:20221206T004330Z
UID:10000957-1676995200-1676998800@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:
URL:https://global.hsmai.org/event/chba-instructor-led-virtual-class-3/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/chba-oIDh5y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230222T130000
DTEND;TZID=Africa/Cairo:20230222T143000
DTSTAMP:20260420T065111
CREATED:20230202T102947Z
LAST-MODIFIED:20230222T121046Z
UID:10001020-1677070800-1677076200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-2/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T150000
DTSTAMP:20260420T065111
CREATED:20221207T004428Z
LAST-MODIFIED:20221212T020103Z
UID:10000965-1677074400-1677078000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:Six-week virtual classroom series \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n\nHow to apply digital marketing knowledge to grow revenue\nHow to solve digital marketing opportunities for hotel properties and partners\nHow to make better decisions around marketing channel ROI\nHow to communicate strategies more credibly to owners\, vendors\, and other team members\n\nCourse Outline: \nThe course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework \n15 minute video on the history and key milestones of hospitality marketing \nWeek One \nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two \nOwned Media \n\nHotel Website – Content\, Imagery\, SEO and Merchandising\nSEO\nBooking Engine\n\nWeek Three \nOwned Media (Continued) \n\nCRM\nEmail Marketing\nLoyalty and Recognition\nTracking and Analytics\n\nWeek Four \nEarned Media \n\nSocial\nPublic Relations\nReputation Management\nInfluencers\nTracking and Analytics\n\nWeek Five \nPaid Media \n\nSearch\nDisplay\nNative Advertising\nMeta\nAffiliate Marketing\nSocial Media\nTracking and Analytics\n\nWeek Six \nDistribution Landscape \n\nOTAs – Models and Strategies\nTracking and Analytics\n\nVendor Management \nCommunication \nWrap Up \nNote: All live virtual sessions will take place from 11:00 am – 12:00 pm GMT\, every Tuesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-5/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/hsmai_hoteldigitalmarketingessentials_banner-125x125-300x300-1-x1YVkb.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T153000
DTSTAMP:20260420T065111
CREATED:20221127T232629Z
LAST-MODIFIED:20221206T004331Z
UID:10000959-1677074400-1677079800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-3/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/hdme-FyyyOl.tmp_.jpg
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END:VCALENDAR