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BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260603T170000
DTEND;TZID=Europe/Amsterdam:20260603T183000
DTSTAMP:20260603T184035Z
CREATED:20260305T094457Z
LAST-MODIFIED:20260603T184035Z
UID:10002004-1780506000-1780511400@global.hsmai.org
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-all-tracks-7/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260602T130000
DTEND;TZID=UTC:20260602T140000
DTSTAMP:20260602T185602Z
CREATED:20260304T081652Z
LAST-MODIFIED:20260602T185602Z
UID:10002003-1780405200-1780408800@global.hsmai.org
SUMMARY:CHSL Online Review Courses – Cancelled
DESCRIPTION:[vc_row][vc_column][vc_column_text]Join the CHSL Online Review Courses and take a major step towards HSMAI Global certification![/vc_column_text][vc_btn title=”Secure your Spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fchsl-review-course%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/chsl-online-review-courses-3/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/chsl-review-class-cxl-scaled-HWrZAs.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260601T180000
DTEND;TZID=Europe/Oslo:20260601T210000
DTSTAMP:20260601T182541Z
CREATED:20260504T171116Z
LAST-MODIFIED:20260601T182541Z
UID:10002046-1780336800-1780347600@global.hsmai.org
SUMMARY:Power Up | London | June 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18585″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779282641245{margin-bottom: 0px !important;}”]📅 Monday\, 1 June 2026\n⏰ 6:00 pm – 9:00 pm\n📍 InterContinental Park Lane \, London\nFree registration for HSMAI Europe Members \n  \nWe are delighted to welcome you back to another Power Up session in London. This time\, for an exclusive evening event at InterContinental Park Lane\, London\, on Monday\, June 1st at 6:00 PM.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#000000″ size=”25″ font_family=”none”]AGENDA[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1779268969358{margin-bottom: 0px !important;}”]We will kick off the programme with a short presentation from Erik Muñoz\, Director Business Development EMEA at Trust You on the topic of:\nWhen Guests Speak\, Brands Must Answer: The Rise of the Always-Reply Experience[/vc_column_text][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18427″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1779191150192{margin-bottom: 0px !important;}”] \nAI\, Chaos & Commercial Strategy: The Next Era of Revenue Management\nCan AI replace the modern revenue leader? \nBy Michael Grohs\, Vice President Commercial Transformation at Radisson Hotel Group and Member of the HSMAI Europe Board of Directors \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18721″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1779273624569{margin-bottom: 0px !important;}”] \nMind the Gap: Between AI Hype and What Actually Works \nBy Aneesh Gupta\, Founder & Managing Director at Centelli \nEveryone’s talking about AI. Far fewer are talking about what it really is\, where it belongs\, and what breaks when you rush. We will separate automation from AI\, personal productivity tools from enterprise systems\, and show how commercial leaders can use both to differentiate – without betting the business on a buzzword.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1779195216441{margin-bottom: 0px !important;}”] \nAI in Hospitality: Reality vs Hype\nAn interactive panel discussion with: \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”18724″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191101137{margin-bottom: 0px !important;}”] \nMODERATOR \nPeter Heath\nManaging Director at Venue Performance and Member of the HSMAI Europe Advisory Board of the UK \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”18427″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191163920{margin-bottom: 0px !important;}”] \nMichael Grohs\nVice President Commercial Transformation at Radisson Hotel Group and Member of the HSMAI Europe Board of Directors \n[/vc_column_text][mk_padding_divider][/vc_column][vc_column width=”1/4″][vc_single_image image=”18721″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191220746{margin-bottom: 0px !important;}”] \nAneesh Gupta\nFounder and Managing Director at Centelli \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”15449″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191263099{margin-bottom: 0px !important;}”] \nKelly Cronin\nRevenue & Commercial Director at Village Hotels and Member of the HSMAI Europe Board of Directors \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779282625934{margin-bottom: 0px !important;}”]Free registration for HSMAI Europe Members \nWe would be delighted to have you join us. Registrations are open – Secure your spot today![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F4By2gq”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-london-june-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/05/kopie-von-18th-sep-oslo-power-up-4-3gBtl1.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260527T170000
DTEND;TZID=Europe/Amsterdam:20260527T183000
DTSTAMP:20260527T182537Z
CREATED:20260226T084219Z
LAST-MODIFIED:20260527T182537Z
UID:10001999-1779901200-1779906600@global.hsmai.org
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-all-tracks-6/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260526T130000
DTEND;TZID=UTC:20260526T140000
DTSTAMP:20260526T184033Z
CREATED:20260226T073119Z
LAST-MODIFIED:20260526T184033Z
UID:10001997-1779800400-1779804000@global.hsmai.org
SUMMARY:CHSL Online Review Courses – Cancelled
DESCRIPTION:[vc_row][vc_column][vc_column_text]Join the CHSL Online Review Courses and take a major step towards HSMAI Global certification![/vc_column_text][vc_btn title=”Secure your Spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fchsl-review-course%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/chsl-online-review-courses-2/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/chsl-review-class-cxl-scaled-HWrZAs.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260521T183000
DTEND;TZID=UTC:20260521T203000
DTSTAMP:20260512T175544Z
CREATED:20260220T055741Z
LAST-MODIFIED:20260512T175544Z
UID:10001990-1779388200-1779395400@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][vc_btn title=”Secure your space” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thirsty-thursday-30/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/2026-tt-21-may-bhAuPG.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260520T170000
DTEND;TZID=Europe/Amsterdam:20260520T183000
DTSTAMP:20260520T175541Z
CREATED:20260219T072944Z
LAST-MODIFIED:20260520T175541Z
UID:10001988-1779296400-1779301800@global.hsmai.org
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-all-tracks-5/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260519T180000
DTEND;TZID=UTC:20260519T200000
DTSTAMP:20260519T181049Z
CREATED:20260325T122819Z
LAST-MODIFIED:20260519T181049Z
UID:10002028-1779213600-1779220800@global.hsmai.org
SUMMARY:Tuesdays Together
DESCRIPTION:
URL:https://global.hsmai.org/event/tuesdays-together/
LOCATION:Cairo Marriott Hotel\, Saray El 16\, Gezira St\, Omar Al Khayam\, Zamalek\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/tt-may-19-2-scaled-784rgG.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260519T153000
DTEND;TZID=Africa/Cairo:20260519T173000
DTSTAMP:20260519T181049Z
CREATED:20260325T122736Z
LAST-MODIFIED:20260519T181049Z
UID:10002027-1779204600-1779211800@global.hsmai.org
SUMMARY:POWER-UP Cairo
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1774542218999{margin-bottom: 0px !important;}”]POWER-UP Cairo is HSMAI’s educational session designed for professionals working across all commercial disciplines across the hospitality industry. Bringing together approximately up to 80 participants\, Power-Up focuses on practical knowledge sharing\, tactical skills\, and real-world strategies that drive immediate business impact. The sessions connect professionals across the industry’s commercial functions\, creating a dynamic environment where industry experts exchange insights\, challenge perspectives\, and explore forward-looking approaches to revenue management\, sales\, distribution\, marketing\, and commercial performance.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Secure your space” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fpower-up-tuesdays-together%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up/
LOCATION:Cairo Marriott Hotel\, Saray El 16\, Gezira St\, Omar Al Khayam\, Zamalek\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/05/pwer-up-cairo-TczZtu.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260519T130000
DTEND;TZID=UTC:20260519T140000
DTSTAMP:20260519T181049Z
CREATED:20260226T073059Z
LAST-MODIFIED:20260519T181049Z
UID:10001996-1779195600-1779199200@global.hsmai.org
SUMMARY:CHSL Online Review Courses – Cancelled
DESCRIPTION:[vc_row][vc_column][vc_column_text]Join the CHSL Online Review Courses and take a major step towards HSMAI Global certification![/vc_column_text][vc_btn title=”Secure your Spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fchsl-review-course%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/chsl-online-review-courses/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/chsl-review-class-cxl-scaled-HWrZAs.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260519T103000
DTEND;TZID=Africa/Cairo:20260519T150000
DTSTAMP:20260503T175537Z
CREATED:20260324T121142Z
LAST-MODIFIED:20260503T175537Z
UID:10002026-1779186600-1779202800@global.hsmai.org
SUMMARY:HSMAI Egypt Executive Roundtable by Invitation
DESCRIPTION:The discussion at May’s Executive Roundtable will focus on “Egypt 2030: Commercial Strategy for a Global Hospitality Hub”. Participants will engage in a strategic exchange on how marketing\, distribution\, and revenue management can strengthen Egypt’s position within global tourism flows. The objective is to collectively shape an initial Egypt 2030 Commercial Playbook\, outlining key commercial principles\, priority actions\, and the market intelligence needed to guide the sector forward.
URL:https://global.hsmai.org/event/hsmai-egypt-executive-roundtable-by-invitation/
LOCATION:Marriott Cairo\, Cairo\, Egypt
CATEGORIES:Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/eg-ert-website-events-page-2600-x-1400-px-scaled-bbdluc.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20260518T150000
DTEND;TZID=Europe/Paris:20260518T180000
DTSTAMP:20260518T175536Z
CREATED:20260505T171059Z
LAST-MODIFIED:20260518T175536Z
UID:10002047-1779116400-1779127200@global.hsmai.org
SUMMARY:Workshop: How to make your MICE data actionable? A profit game!
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nWorkshop: How to make your MICE data actionable? A profit game! \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nThis workshop is exclusively designed for hoteliers only. \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1778233398406{margin-bottom: 0px !important;}”]Monday\, May 18th\, 2026\nHotel nhow Frankfurt\, Germany[/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778667359177{margin-bottom: 0px !important;}”]Working with limited information and under time pressure\, teams experience first-hand how challenging it is to optimise performance in a dynamic market environment. \nThis workshop is designed for commercial\, revenue and sales leaders in hospitality who want to move beyond simply “seeing the MICE data” to truly understanding and using it. In just a few hours\, you’ll explore how your tech stack connects to commercial decisions\, sharpen your ability to interpret key performance data\, and apply proven revenue management principles in practical scenarios. \nThrough hands-on exercises\, real-life cases\, and a dynamic Profit Game\, you’ll gain new perspectives on pricing\, segmentation\, and business evaluation. This session is ideal for those who are looking to make smarter\, more confident decisions that drive profitability. \nThis HSMAI workshop is brought to you by Conventus Consultants\, Seerio\, and Preferred Hotels & Resorts.[/vc_column_text][mk_padding_divider][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”18596″ img_size=”200×200″ alignment=”center” style=”vc_box_rounded” css=””][vc_column_text css=”.vc_custom_1777956528766{margin-bottom: 0px !important;}”] \nMark Struik\nPartners at Conventus Consultants \n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”16255″ img_size=”200×200″ alignment=”center” style=”vc_box_rounded” css=””][vc_column_text css=”.vc_custom_1777956738193{margin-bottom: 0px !important;}”] \nTobias Tegetmeyer\nCo-founder & Managing Partner at Seerio \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_button corner_style=”rounded” size=”large” url=”https://eur.cvent.me/RqzEev” target=”_blank” align=”center” fullwidth=”true” bg_color=”#669933″]Register Here[/mk_button][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/workshop-how-to-make-your-mice-data-actionable-a-profit-game/
LOCATION:Hotel nhow Frankfurt\, Brüsseler Str. 1-3\, 60327\, Frankfurt am Main\, Germany
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/05/mice-workshops-2026-J7u2Fy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260515T143000
DTEND;TZID=Asia/Singapore:20260515T173000
DTSTAMP:20260515T172541Z
CREATED:20260214T234456Z
LAST-MODIFIED:20260515T172541Z
UID:10001985-1778855400-1778866200@global.hsmai.org
SUMMARY:ROUNDTABLE: SENIOR COMMERCIAL OFFICERS (APAC) – SINGAPORE
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/sin-may-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: SENIOR COMMERCIAL OFFICERS (APAC) – SINGAPORE” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Friday 15 May 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/singapore-1.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-senior-commercial-officers-apac-singapore-2/
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/02/sin-may-qU0pPG.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260514T170000
DTEND;TZID=Europe/Amsterdam:20260514T183000
DTSTAMP:20260514T172540Z
CREATED:20260213T063001Z
LAST-MODIFIED:20260514T172540Z
UID:10001984-1778778000-1778783400@global.hsmai.org
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-marketing-track-9/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260514T090000
DTEND;TZID=Asia/Singapore:20260515T170000
DTSTAMP:20260514T171239Z
CREATED:20250301T075934Z
LAST-MODIFIED:20260514T171239Z
UID:10001674-1778749200-1778864400@global.hsmai.org
SUMMARY:COMMERCIAL STRATEGY CONFERENCE – SINGAPORE
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/web-banner_csc_2026-f-scaled.png” image_size=”full” frame_style=”single_line” link=”https://asia.hsmai.org/commercial-strategy-conference-apac/” align=”center”][vc_empty_space][vc_btn title=”Conference Homepage” style=”flat” color=”green” size=”lg” align=”center” css=”” link=”url:https%3A%2F%2Fasia.hsmai.org%2Fcommercial-strategy-conference-apac%2F|title:HSMAI%20Commercial%20Strategy%20Conference%20Asia%20Pacific%202025″ el_class=”get_my_copy”][vc_custom_heading text=”COMMERCIAL STRATEGY CONFERENCE – SINGAPORE” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday & Friday 14-15 May\, 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1731001765765{margin-bottom: 0px !important;}”] \n\n\nFor over 20 years\, HSMAI has been organizing industry conferences focused on marketing and revenue optimization\, providing education\, insights\, connections\, and inspiration in these dynamic fields with events tailored for hoteliers. \nConnect with influential industry leaders and pioneers. The speakers are carefully selected from a diverse group of industry thought-leaders. \nOur Advisory Board plays a crucial role in shaping the annual program. These industry leaders assist in curating a comprehensive conversation that encompasses all hospitality commercial disciplines and fosters dialogue that generates innovative ideas for the industry. \nDon’t miss out on this exceptional conference offering powerful educational and networking opportunities! \n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-strategy-conference-singapore/
LOCATION:Marina Bay Sands Expo and Convention Centre\, 10 Bayfront Avenue\, Singapore\, Singapore\, 018956\, Singapore
CATEGORIES:Commercial Strategy,Conference,Events,Regional Event
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/02/csc-singapore-square-NhFAy6.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260513T170000
DTEND;TZID=Europe/Amsterdam:20260513T183000
DTSTAMP:20260513T172533Z
CREATED:20260212T061231Z
LAST-MODIFIED:20260513T172533Z
UID:10001983-1778691600-1778697000@global.hsmai.org
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-revenue-track-9/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260512T170000
DTEND;TZID=Europe/Amsterdam:20260512T183000
DTSTAMP:20260512T172539Z
CREATED:20260212T061230Z
LAST-MODIFIED:20260512T172539Z
UID:10001982-1778605200-1778610600@global.hsmai.org
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-sales-track-22/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260507T170000
DTEND;TZID=Europe/Amsterdam:20260507T183000
DTSTAMP:20260507T171039Z
CREATED:20260206T045708Z
LAST-MODIFIED:20260507T171039Z
UID:10001966-1778173200-1778178600@global.hsmai.org
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-marketing-track-8/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20260506T180000
DTEND;TZID=Europe/Paris:20260506T210000
DTSTAMP:20260506T171038Z
CREATED:20260224T081513Z
LAST-MODIFIED:20260506T171038Z
UID:10001993-1778090400-1778101200@global.hsmai.org
SUMMARY:Workshop: The Profit Game – Making Better Booking Decisions in MICE
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nWorkshop: The Profit Game – Making Better Booking Decisions in MICE \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1776329047030{margin-bottom: 0px !important;}”]Wednesday\, May 6th\, 2026\nPullman Paris Centre Bercy\, Paris \nBy Thijs Peters\, Partner at Conventus Consultants[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776329138655{margin-bottom: 0px !important;}”]In this interactive 90-minute workshop\, participants explore the complexity of booking decisions in today’s MICE market. \nWe start with a short introduction covering key industry trends and the fundamentals of MICE revenue build-up\, setting the context for smarter commercial decision-making. \nThe main part of the session is The Profit Game\, an engaging business simulation where teams manage a continuous flow of incoming requests. Participants must constantly decide which business to accept and which to decline\, balancing revenue\, profitability\, risk\, and future opportunity.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”17384″ img_size=”200×200″ alignment=”center” style=”vc_box_circle” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776329146079{margin-bottom: 0px !important;}”]Working with limited information and under time pressure\, teams experience first-hand how challenging it is to optimise performance in a dynamic market environment. \nThis workshop is highly relevant for: \nManagement teams\, to experience the real complexity behind daily sales and revenue decisions\nSales and operational teams\, to better understand how to prioritise and optimise booking strategies \nThe session combines market insights with hands-on experience\, creating a high-energy learning environment where one key question drives the competition: Who generates the most profit from the same market?[/vc_column_text][mk_padding_divider][mk_button corner_style=”rounded” size=”large” url=”https://eur.cvent.me/3EbPZ9″ target=”_blank” align=”center” fullwidth=”true” bg_color=”#669933″]Register Here[/mk_button][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-paris-may-2026/
LOCATION:Pullman Paris Center Bercy\, 1 Rue de Libourne\, Paris\, 75012\, France
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/mice-workshop-paris-2026-AcckKW.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260506T170000
DTEND;TZID=Europe/Amsterdam:20260506T183000
DTSTAMP:20260506T171037Z
CREATED:20260205T045745Z
LAST-MODIFIED:20260506T171037Z
UID:10001964-1778086800-1778092200@global.hsmai.org
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-revenue-track-8/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260505T170000
DTEND;TZID=Europe/Amsterdam:20260505T183000
DTSTAMP:20260505T171056Z
CREATED:20260204T044435Z
LAST-MODIFIED:20260505T171056Z
UID:10001963-1778000400-1778005800@global.hsmai.org
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-sales-track-21/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260505
DTEND;VALUE=DATE:20260506
DTSTAMP:20260411T214039Z
CREATED:20260312T174409Z
LAST-MODIFIED:20260411T214039Z
UID:10002008-1777939200-1778025599@global.hsmai.org
SUMMARY:HSMAI Las Vegas: The Wellness Economy Me
DESCRIPTION:The Wellness Economy Meets M&E: How Experiences That Restore Also Drive ROI With the global wellness economy accelerating\, hospitality professionals face a pivotal opportunity: leverage wellness not as du00E9cor\, but as a commercial differentiator. This sessi
URL:https://global.hsmai.org/event/hsmai-las-vegas-the-wellness-economy-me/
LOCATION:Las Vegas\, NV\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260503
DTEND;VALUE=DATE:20260509
DTSTAMP:20260503T171045Z
CREATED:20260207T045826Z
LAST-MODIFIED:20260503T171045Z
UID:10001967-1777766400-1778284799@global.hsmai.org
SUMMARY:HSMAI Europe LEADERSHIP DEVELOPMENT CAMP
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17852″ img_size=”full” css=””][mk_fancy_title margin_bottom=”10″ font_family=”none”] \nUnlock Your Leadership Potential at HSMAI Europe’s Leadership Development Camp 2026\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1776244400168{margin-bottom: 0px !important;}”]📅 Sunday\, May 3rd – Thursday\, May 7th 2026\n 📍Pullman Paris Center Bercy\, Paris[/vc_column_text][vc_column_text css=”.vc_custom_1767519383285{margin-bottom: 0px !important;}”]The Commercial Summer Camp is back – reimagined\, rebranded\, and heading to Paris for the very first time! In May 2026\, HSMAI Region Europe proudly presents the 5th edition of this flagship program\, designed to accelerate the development of the next generation of commercial and general management leaders in hospitality. \nBuilding on the strong legacy of the Commercial Summer Camp\, the Leadership Development Camp continues the same proven format and target audience while placing an even stronger emphasis on leadership capability\, influence\, and cross-functional decision-making. Following four successful editions in Amsterdam\, London\, and Lisbon\, this program has earned enthusiastic support from participants and industry leaders alike and 2026 promises to be the most exciting edition yet. \nTarget Group: General Managers and Rising General Manager\, Heads of Department\, Senior Supervisors\, Sales/Marketing/Revenue Directors\, Asset Managers\, and Multi Unit Staff. \nHospitality professionals are increasingly asked to strengthen their business skills\, think like owners\, and have the mindset of a “Chief Business Manager”. This program sharpens the skills\, knowledge\, and mindset that form the business foundations of a successful leader/manager throughout their career. It provides the three essentials of business acumen needed for effective decisions\, efficient execution\, and positive business scorecard results: \nFinancial Competence\nStrategic Thinking\nCommunications \nWe will kick off the first 2 days in a very dynamic way\,using a blended learning approach including real-time hotel simulation competition in a real-to-life dynamic market using the world’s leading lodging business simulation. Now more than ever it is essential that you know what contributes to the bottom line of your business\, not only from your perspective\, but from all departments. You have to demonstrate business acumen.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”] \nAbout the First two Days\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1767526462332{margin-bottom: 0px !important;}”]The first 2 days are led by an experienced hospitality professional with multi-national experience in operations leadership and management training. She will focus on four modules form the learning core: \nTargeting Business Priorities \nProvides complete competence in using the Income Statement\, Balance Sheet\, and Cash Flow Statement to target the business priorities that will produce business results. Participants will become financially fearless in putting financial information to use. \nManaging Business Priorities \nParticipants will have mastery of the STR metrics\, terminology\, and lodging calculations that assist in turning business priorities into measurable business results. Participants will be competent in measuring both internal business results and indexing those results against the field of competitors. \nLeading with Communications \nTurning business priorities into business results means working through and with other people. Here participants will learn their own communications characteristics and how to put them to best use in one-to-one and group communications that drive business results. \nPartnering with Owners Priorities \nWhile the goals of owners and managers are similar\, their views\, jargon\, and calculations may be quite different. Here participants will learn the owner’s side\, enabling them to partner effectively with owners in areas of asset management\, capital investment\, contracts\, and return on equity. \nReal World Learning \nThe learning modules are put to immediate use in a real-to-life business simulation where participants learn how their competitive strategies and decisions affect a hotel’s results and those of the competition. \nWorking individually or in teams\, participants operate a hotel from the position of the General Manager. They compete with other individuals/teams in real time and within the realistic market dynamics of a competitive set of hotels. As in the real world\, the competitive strategies and decisions made by the GM impact the hotel’s results and the results of the other competing hotels.Participants will work to construct\, promote and deliver a competitive price/value proposition to the market. In this way their learning is stimulated using different approaches:  \nMindset  \nParticipants will act at a General Management level and take actions from this position based on the information input. This stimulates: \nstrategic thinking\, planning\, and competitive proactivity in a dynamic market place; the development of a cost effective\, competitive product which offers both market value and sound levels of financial returns; awareness of the financial impact of daily decisions on monthly and annual business results; a total overview of the hotel and how departments interrelate to produce business results. \nKnowledge & Skills \nParticipants learn to act quickly and decisively with the confidence of competence in: \nforecasting and budgeting\, targeting business priorities\, competitive response\, variance and financial analysis; financial statements\, industry metrics and STR indexes\, financial ratios\, capital investment and cash flow. \nDecision-Making Ability \nDuring the simulation\, participants will make decisions on all aspects of hotel management: \nforecasting\, room and F &B outlet pricing\, refurbishment\, capital improvements\, staffing salaries\,training & development\, marketing & advertising\, RFP’s and displacement analysis. \nReporting &  Analysis \nTo make the decisions\, participants will need to be aware of and interpret reports at all levels\,including:business summary\, balanced scorecards\, revenue variance\, financial rations\, room market segment share\, F&B and other departments\, rentals and other incomes\, competition\,reputation management\, staffing levels\, competence & turnover\, guest feedback and general trends.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”] \nCertified in Hospitality Business Acumen (CHBA)\n[/mk_fancy_title][vc_single_image image=”8972″ img_size=”large” alignment=”center” css=””][vc_column_text css=”.vc_custom_1767516185713{margin-bottom: 0px !important;}”]At the end of the two-day and the simulation\, participants will have the opportunity to take an online exam to earn HSMAI’s globally recognised CHBA certification. The certification fee of USD 625 is included for all participants attending the HSMAI Europe Leadership Development Camp in Paris in May.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”] \nCommercial Leadership Focus – Wednesday and Thursday\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1767526544143{margin-bottom: 0px !important;}”]The final two days of the HSMAI Region Europe Leadership Development Camp are dedicated to commercial leadership excellence\, bringing together Revenue Management\, Sales and Marketing as equally critical drivers of sustainable growth in hospitality. \nParticipants explore how these disciplines must work in close alignment to shape demand\, positioning\, pricing\, and distribution strategies that deliver long-term value. Through interactive sessions\, case-based learning\, and applied workshops\, the program focuses on data-driven decision-making\, effective use of commercial insights\, and the ability to translate strategy into measurable performance outcomes. \nThe program also strengthens participants’ ability to lead\, influence\, and negotiate across complex commercial environments\, including a dedicated focus on influence and negotiation skills.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”] \nProgramme Fees – HSMAI Europe Leadership Development Camp\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1775461828261{margin-bottom: 0px !important;}”] \nHSMAI Europe Member: EUR 2\,900 \nNon-Member: Please contact us for rates \nTeam Discounts: Available for 3+ participants from the same organisation (please contact us for details) \nThe programme fee includes: welcome dinner\, the full programme\, lunches\, coffee breaks\, materials\, the fee for the certification (USD 625) and access to all sessions.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”] \nProgramme Timetable\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1772029061314{margin-bottom: 0px !important;}”]See the complete programme by downloading the PDF.[/vc_column_text][vc_btn title=”Download the full programme” color=”success” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fwp-content%2Fuploads%2Fsites%2F15%2F2026%2F04%2Fhsmai-europe-leadership-development-camp-_-program-6.pdf|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1767516297477{margin-bottom: 0px !important;}”]Join us in Paris in May 2026 and be part of the 5th edition of one of HSMAI Europe’s most impactful leadership programs. This is your opportunity to learn\, connect\, and grow with the industry’s future leaders.[/vc_column_text][vc_column_text css=”.vc_custom_1767516331299{margin-bottom: 0px !important;}”]Target group: General Managers and Rising General Manager\, Heads of Department\, Senior Supervisors\, Sales/Marketing/Revenue Directors\, Asset Managers\, and Multi Unit Staff.  \nPlease contact postbox@hsmai.eu for more information.[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-europe-leadership-development-camp/
LOCATION:Pullman Paris Center Bercy\, 1 Rue de Libourne\, Paris\, 75012\, France
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/02/leadership-camp-2ajHJz.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260430T170000
DTEND;TZID=Europe/Amsterdam:20260430T183000
DTSTAMP:20260430T164158Z
CREATED:20260130T035853Z
LAST-MODIFIED:20260430T164158Z
UID:10001959-1777568400-1777573800@global.hsmai.org
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-marketing-track-7/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260429T180000
DTEND;TZID=Europe/Oslo:20260429T210000
DTSTAMP:20260429T164042Z
CREATED:20260415T162643Z
LAST-MODIFIED:20260429T164042Z
UID:10002034-1777485600-1777496400@global.hsmai.org
SUMMARY:Power Up | London | April 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18523″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776260343654{margin-bottom: 0px !important;}”]📅 Wednesday\, 29 April 2026\n⏰ 6:00 pm – 9:00 pm\n📍 Sofitel St. James\, London \nWe are delighted to welcome you back to another Power Up session in London. This time\, for an exclusive evening event at Sofitel St. James\, London\, on Wednesday\, April 29th at 6:00 PM. \nWe are especially honoured to welcome Thanos Papasavvas\, Founder & CIO of ABP Invest\, who over the past year has become one of the most valued and sought-after speakers across several HSMAI Europe cities. Based in London\, Thanos is widely recognised for his deep expertise in global economics and geopolitics and is a frequent guest on major financial media outlets including BBC\, Bloomberg\, and CNBC.[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”17779″ alignment=”right” css=””][/vc_column][vc_column width=”1/2″][mk_padding_divider][vc_column_text css=”.vc_custom_1776258093816{margin-bottom: 0px !important;}”] \nThanos Papasavvas \nFounder & CIO of ABP Invest[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1776258784396{margin-bottom: 0px !important;}”]With an outstanding background that includes the CFA designation\, membership of Chatham House\, and an MSc in Economics from Birkbeck\, University of London\, Thanos brings exceptional insight into the forces shaping Europe’s future. \nThe European Outlook: The Economic and Geopolitical Risks and Opportunities Ahead \nIn this timely and highly relevant session\, we will take an in-depth look at Europe’s economic and geopolitical landscape\, highlighting the key risks and opportunities influencing commercial strategy. \nFollowing Thanos’ presentation\, we will also examine how the conflict in the Middle East has affected booking prices\, altered destination choices\, and created uncertainty. Michael Nowlis\, Programme Director\, MBA Programmes at Imperial College Business School\, and Chair of the HSMAI Europe Board of Directors\, will lead the discussion and explore the implications for the hospitality and travel industry. \nThis promises to be an insightful and highly relevant evening discussion\, and we very much look forward to welcoming you. \n\n[/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FWL1ENG”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-london-april-2026/
LOCATION:Sofitel London St James\, 6 Waterloo Pl\, London\, SW1Y 4AN\, United Kingdom
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/29-april-london-8MN20D.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260429T170000
DTEND;TZID=Europe/Amsterdam:20260429T183000
DTSTAMP:20260429T164042Z
CREATED:20260130T035852Z
LAST-MODIFIED:20260429T164042Z
UID:10001958-1777482000-1777487400@global.hsmai.org
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-revenue-track-7/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260429T160000
DTEND;TZID=UTC:20260429T170000
DTSTAMP:20260429T174038Z
CREATED:20260211T043054Z
LAST-MODIFIED:20260429T174038Z
UID:10001978-1777478400-1777482000@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA) – Cancelled
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:http%3A%2F%2FCertified%20in%20Hospitality%20Business%20Acumen%20(CHBA)|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-30/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/chba-april-cxl-scaled-WN14FL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260428T170000
DTEND;TZID=Europe/Amsterdam:20260428T183000
DTSTAMP:20260428T164129Z
CREATED:20260128T034512Z
LAST-MODIFIED:20260428T164129Z
UID:10001953-1777395600-1777401000@global.hsmai.org
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-sales-track-20/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260428T050000
DTEND;TZID=Europe/Oslo:20260428T200000
DTSTAMP:20260428T164129Z
CREATED:20260320T114549Z
LAST-MODIFIED:20260428T164129Z
UID:10002017-1777352400-1777406400@global.hsmai.org
SUMMARY:Power Up | Tromsø | April 2026 – Postponed due to strike
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18350″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title font_family=”none”]Power Up | Tromsø| April 2026[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776799553414{margin-bottom: 0px !important;}”]📅 Tirsdag\, 28 April 2026 – UTSATT GRUNNET HOTELLSTREIK\n⏰ 5:00 pm – 8:00 pm\, inkludert networking og enkel servering\n📍 Clarion Hotel® The Edge\, Kaigata 6\, 9008 Tromsø\, Norway \nPå grunn av den pågående hotellstreiken i Norge ser vi oss dessverre nødt til å utsette Power Up i Tromsø som var planlagt 28. april. Vi kommer tilbake med ny dato så snart streiken er over.  \nDue to the ongoing hotel strike in Norway\, we unfortunately need to postpone the Power Up event in Tromsø\, originally scheduled for 28 April. We will announce a new date as soon as the strike has ended. \nHSMAI Europe inviterer\, i samarbeid med kommunikasjonsbyrået Maverix\, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å transformere både kundereisen og den kommersielle strategien i hotell- og reiselivsbransjen. \nHvordan påvirker AI måten vi møter gjestene på – fra første kontakt til etter oppholdet? Og hvordan endrer teknologien rollen til dagens revenue leaders? \nVi diskuterer hvor grensene for AI faktisk går\, og hvilke ferdigheter fremtidens ledere innen revenue og kommersiell strategi må utvikle for å lykkes i en stadig mer teknologidrevet bransje. \nSamme kveld vil vi dele ut TrustYou Excellence Award\, hvor to utvalgte hoteller vil anerkjennes for sine fremragende gjeste tilbakemeldinger og gjennomgående sterke prestasjoner i sitt omdømme på nett de siste 12 månedene. Basert på verifiserte gjeste tilbakemeldinger fra flere plattformer\, fremhever denne prisen vedvarende kvalitet i gjestetilfredshet innen regionen. \nDet blir faglig påfyll\, innsikt og gode diskusjoner – kombinert med mulighet for mingling og nettverksbygging. \nBegrenset antall plasser – meld deg på nå! \nProgram for ettermiddagen\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18484″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776420324866{margin-bottom: 0px !important;}”] \n\n\nIda Kristine Jakobsen\, General Manager Clarion Hotel The Edge ønsker velkommen[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”17833″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776420333896{margin-bottom: 0px !important;}”] \n\n\nIngunn Hofseth\, President og CEO i HSMAI Europe gir et innblikk i HSMAIs arbeid i Norge og resten av Europa\, og viser hvordan medlemskap kan skape verdi\, innsikt og nye muligheter for den enkelte bedrift.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18175″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776420342009{margin-bottom: 0px !important;}”] \n\n\nLinda Nordheim\, CEO i Maverix\, skal snakke om hvordan KI påvirker markedsføringen\, kundereisen og bookingen på nye måter – hvilke muligheter det gir og hvilke fallgruver man må være bevisst på. \nEtter innleggene blir det diskusjon og spørsmålsrunde\, etterfulgt av nettverksbygging med lett servering og noe godt i glasset.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Registrer deg her” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FVNgo2m”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-tromso-april-2026/
LOCATION:Clarion Hotel The Edge\, Kaigata 6\, Tromsø\, 9008
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/03/power-up-tromsoe-xcYvTh.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260423T170000
DTEND;TZID=Europe/Amsterdam:20260423T183000
DTSTAMP:20260423T162537Z
CREATED:20260123T031606Z
LAST-MODIFIED:20260423T162537Z
UID:10001950-1776963600-1776969000@global.hsmai.org
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-career-start-program-marketing-track-6/
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/website-banner-2026-visual-eJfhSt.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
END:VCALENDAR