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BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20250213T150000
DTEND;TZID=Europe/Amsterdam:20250213T170000
DTSTAMP:20260427T090025
CREATED:20250122T084343Z
LAST-MODIFIED:20250213T121149Z
UID:10001648-1739458800-1739466000@global.hsmai.org
SUMMARY:Power-Up | Oslo | February 2025
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”16426″ img_size=”full” alignment=”center” css=””][vc_column_text css=”.vc_custom_1738668852485{margin-bottom: 0px !important;}”] \nHSMAI Europe Power-Up: SoMe and influencers – The New Era of Reaching Customers\n \n📅 Date: Thursday\, 13th February\n⏰ Time: 15:00 – 17:00 (followed by networking & drinks)\n📍 Location: Louise Restaurant & Bar\, Aker Brygge\, Oslo\n \nJoin HSMAI Europe Power-Up to explore how social media and influencers are transforming the way we reach customers through visual communication and personalized experiences. Gain valuable insights into the latest trends and opportunities\, and connect with peers in this exciting era of marketing![/vc_column_text][vc_column_text css=”.vc_custom_1739245212781{margin-bottom: 0px !important;}”]To help us address this topic\, HSMAI Europe has invited Margrethe Wam Solvang\, Managing Director at Dentsu Creative and Kathrine Hovden\, Senior Project Manager at Dentsu Creative to join us.  \nMargrethe Wam Solvang is currently the Managing Director of Dentsu Creative Norway\, with a strong background in digital strategy and media. She spent nearly a decade at Google\, holding key roles in industry management and agency relations\, shaping digital transformation and media partnerships. With extensive leadership experience across creative and commercial industries\, she is a sought-after speaker on innovation and strategy. \n  \n \nKathrine Hovden is an experienced project manager and media strategist with a diverse background in advertising\, media\, and talent management. She has held key roles at Atyp\, Nord DDB\, and Egmont Publishing\, where she developed award-winning commercial concepts. Kathrine also founded and led KBH Management\, overseeing high-profile talents and large-scale productions. With her expertise in branding\, sponsorships\, and creative strategy\, she is a valuable voice in the industry. \nWe are also thrilled to welcome Simon Barman-Jenssen\, General Manager at Clarion Hotel Oslo\, who will share the incredible success story behind Shutter Bar. Through a smart and strategic use of social media—particularly TikTok and Instagram—they have transformed from having almost no guests to a buzzing hotspot. Simon will give us an exclusive insight into how they leveraged digital platforms to create engagement and drive foot traffic\, and most importantly\, what others can learn from their impressive journey. This is an inspiring talk you won’t want to miss! \nThis is a great opportunity to learn\, discuss\, and build valuable networks with industry colleagues. After the program\, we invite you to join us for an informal networking session with a drink in hand – the perfect occasion to make new connections![/vc_column_text][vc_btn title=”REGISTER NOW!” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FXk1589″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-oslo-february-2025/
LOCATION:Louise Restaurant & Bar\, Stranden 3\, Oslo\, 0250\, Norway
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/01/power-up-oslo-13th-february-SjM8w0.tmp_.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20250217T140000
DTEND;TZID=Europe/Oslo:20250217T163000
DTSTAMP:20260427T090025
CREATED:20241210T234110Z
LAST-MODIFIED:20250217T122849Z
UID:10001598-1739800800-1739809800@global.hsmai.org
SUMMARY:ECC – Excelling at Customer Centricity – an HSMAI Certification Program | Session 1
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#000000″ size=”30″ margin_bottom=”0″ font_family=”none”]ECC – Excelling at Customer Centricity – an HSMAI Certification Program\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”22″ font_style=”italic” margin_bottom=”15″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]🔑 Unlock the power of customer-centric leadership![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1733746719349{margin-bottom: 0px !important;}”]With HSMAI Region Europe’s Excelling at Customer Centricity programme\, your team identifies and implement processes to close gaps that stop them from excelling\, consistently\, when in direct contact with your guests. Actions are proposed with clear ECC measurements to add value through your internal culture and communication planning\, the inclusion of key stakeholders\, employee engagement and service recovery methods.[/vc_column_text][vc_column_text css=”.vc_custom_1733827716548{margin-bottom: 0px !important;}”] \nWhy?\n\nTo improve measurements and reviews\, strengthen repurchase\, enhance reputation and increase return on investment.\n[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_padding_divider size=”20″][vc_cta h2=”” style=”3d” color=”violet” css=”.vc_custom_1738671603202{background-color: #f2f2f2 !important;}”]📅 Dates: \n\nMonday\, February 17\, 2025\nFriday\, February 21\, 2025\nMonday\, February 24\, 2025\n\n🕒 Time: 2:00 PM – 4:30 PM CET\nEach session is 2.5 hours. \nFormat: Virtual[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Who Should Attend?[/mk_fancy_title][vc_column_text css=”.vc_custom_1733828198103{margin-bottom: 0px !important;}”]This program is designed for property leaders and professionals eager to coach their teams toward delivering exceptional service. The ECC certification is designed for those ready to champion customer-centric strategies and drive meaningful change across teams within their hotel or organization. We recommend participating with at least two leaders from your hotel or organization to maximise the program’s benefits and achieve the best outcomes.[/vc_column_text][vc_column_text css=”.vc_custom_1737385149224{margin-bottom: 0px !important;}”]ECC is the perfect program to empower your team to deliver exceptional guest experiences. Don’t miss this chance to help your teams thrive. This program is developed by Mia Touzin and owned by HSMAI Region Europe.[/vc_column_text][mk_padding_divider size=”20″][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meet The Coach[/mk_fancy_title][vc_column_text css=”.vc_custom_1737384192999{margin-bottom: 0px !important;}”]The sessions will be led by Gil Mulders\, Founder of The Talent Network. He works with a range of clients with their development and delivery of learning interventions that focus on customer centric leadership\, brand development and customer experience. Before joining InterContinental Hotels Group (IHG) at the corporate level\, Gil gained extensive experience on a property level\, holding key roles in renowned hotel brands such as Hilton and Crowne Plaza.  \nGil also served as Chair of the HSMAI Europe People & Culture Advisory Board\, and later as a member of the advisory board\, contributing his expertise to advancing leadership and culture within the hospitality industry.[/vc_column_text][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Pricing[/mk_fancy_title][vc_column_text css=”.vc_custom_1733844299669{margin-bottom: 0px !important;}”]HSMAI Europe Members: 95 Euro (ex. VAT)\, per person\nNon-Members: 195 Euro (ex. VAT)\, per person[/vc_column_text][mk_padding_divider][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FkMkRRk|target:_blank”][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1733828210668{background-color: #f2f2f2 !important;border-color: #f2f2f2 !important;}”][vc_column_inner][mk_padding_divider size=”10″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Sessions Overview[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1733828463067{margin-bottom: 0px !important;}”]1️⃣ Session One (2.5 hours): Introduction to the ECC Programme & Stakeholder Management \n\nWhat’s the programme – role of the Executive Coach and expectations.\nWhy Customer Centricity\nHow to prioritize & manage stakeholders interest\n\n2️⃣ Session Two (2.5 hours): Designing Instagrammable Experience\, Measurement & Culture\n \n\nHow to prepare to excel at designing key experience\nHow we measure progress\nHow we prepare to excel at creating a supportive culture\n\n3️⃣ Session Three (2.5 hours): Communication & Service Recovery  \n\nHow do we excel at communication\nHow do we excel at service recovery\nNext Steps\n\n📌 Note: Tools and best practices will be shared after each session and there will be an opportunity to implement some of the quick wins in between the sessions.[/vc_column_text][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/ecc-excelling-at-customer-centricity-an-hsmai-certification-program-session-3/
LOCATION:Virtual
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/12/ecc-GyfsxB.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250218
DTEND;VALUE=DATE:20250219
DTSTAMP:20260427T090025
CREATED:20241120T204533Z
LAST-MODIFIED:20250218T135955Z
UID:10001581-1739836800-1739923199@global.hsmai.org
SUMMARY:Adrian Awards Celebration 2024
DESCRIPTION:Adrian Awards Celebration 2024 at the New York Marriott Marquis
URL:https://global.hsmai.org/event/adrian-awards-celebration-2024/
LOCATION:New York\, NY\, United States
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250219
DTEND;VALUE=DATE:20250220
DTSTAMP:20260427T090025
CREATED:20250125T092753Z
LAST-MODIFIED:20250219T141403Z
UID:10001650-1739923200-1740009599@global.hsmai.org
SUMMARY:2025 February Luncheon
DESCRIPTION:
URL:https://global.hsmai.org/event/2025-february-luncheon/
LOCATION:Orlando\,
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250219T143000
DTEND;TZID=Australia/Sydney:20250219T173000
DTSTAMP:20260427T090025
CREATED:20241121T184400Z
LAST-MODIFIED:20250112T014238Z
UID:10001583-1739975400-1739986200@global.hsmai.org
SUMMARY:ROUNDTABLE: COMMERCIAL LEADERS – SYDNEY
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/11/rt-feb-syd-cl-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: COMMERCIAL LEADERS – AUSTRALIA” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Wednesday 19 February\, 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-commercial-leaders-australia/
CATEGORIES:APAC Roundtables,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/11/rt-feb-syd-cl-2025-1-rJ2EFd.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250219T143000
DTEND;TZID=Australia/Sydney:20250219T173000
DTSTAMP:20260427T090025
CREATED:20250113T014356Z
LAST-MODIFIED:20250219T064302Z
UID:10001624-1739975400-1739986200@global.hsmai.org
SUMMARY:ROUNDTABLE: COMMERCIAL LEADERS – SYDNEY
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/rt-feb-syd-cl-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: COMMERCIAL LEADERS – AUSTRALIA” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Wednesday 19 February\, 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-commercial-leaders-sydney/
CATEGORIES:APAC Roundtables,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/rt-feb-syd-cl-2025-1-5bGm5N.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Seoul:20250220T163000
DTEND;TZID=Asia/Seoul:20250220T193000
DTSTAMP:20260427T090025
CREATED:20241122T185602Z
LAST-MODIFIED:20250112T014238Z
UID:10001584-1740069000-1740079800@global.hsmai.org
SUMMARY:POWER-UP SEOUL – EDUCATION & NETWORKING – COMMERCIAL HOTELIERS
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/11/pu-feb-sel-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP SEOUL – EDUCATION & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Friday 20 February 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1730860641231{margin-bottom: 0px !important;}”] \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1-hour Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/12/bkpu-montage-aug-2.jpg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1707754680050-fab22c56-38580168-f53e2c21-41fad7d9-7b336b6d-2e94″][/vc_tta_section][vc_tta_section title=”Speed-Friending and Drinks” tab_id=”1707755165108-1ce754a3-19300168-f53e2c21-41fad7d9-7b336b6d-2e94″][vc_single_image image=”31621″ img_size=”medium” alignment=”center”][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1707754802647-7d296b8e-73470168-f53e2c21-41fad7d9-7b336b6d-2e94″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-seoul-4/
CATEGORIES:Chapter Events,PowerUp
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/11/pu-feb-sel-2025-1-wij3vb.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250220T180000
DTEND;TZID=UTC:20250220T203000
DTSTAMP:20260427T090025
CREATED:20250118T024409Z
LAST-MODIFIED:20250220T072631Z
UID:10001646-1740074400-1740083400@global.hsmai.org
SUMMARY:The Address Beach Resort
DESCRIPTION:[vc_row][vc_column][vc_column_text]UAE’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Reserve your spot” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/the-address-beach-resort/
LOCATION:The Address Beach Resort\, Address Beach Resort - The Walk - Jumeirah Beach Residence\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/01/tt-2025-20-feb-1200x1200-1-yQqhcC.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20250221T140000
DTEND;TZID=Europe/Oslo:20250221T163000
DTSTAMP:20260427T090025
CREATED:20241210T234110Z
LAST-MODIFIED:20250221T125831Z
UID:10001597-1740146400-1740155400@global.hsmai.org
SUMMARY:ECC – Excelling at Customer Centricity – an HSMAI Certification Program | Session 2
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#000000″ size=”30″ margin_bottom=”0″ font_family=”none”]ECC – Excelling at Customer Centricity – an HSMAI Certification Program\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”22″ font_style=”italic” margin_bottom=”15″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]🔑 Unlock the power of customer-centric leadership![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1733746719349{margin-bottom: 0px !important;}”]With HSMAI Region Europe’s Excelling at Customer Centricity programme\, your team identifies and implement processes to close gaps that stop them from excelling\, consistently\, when in direct contact with your guests. Actions are proposed with clear ECC measurements to add value through your internal culture and communication planning\, the inclusion of key stakeholders\, employee engagement and service recovery methods.[/vc_column_text][vc_column_text css=”.vc_custom_1733827716548{margin-bottom: 0px !important;}”] \nWhy?\n\nTo improve measurements and reviews\, strengthen repurchase\, enhance reputation and increase return on investment.\n[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_padding_divider size=”20″][vc_cta h2=”” style=”3d” color=”violet” css=”.vc_custom_1738671659537{background-color: #f2f2f2 !important;}”]📅 Dates: \n\nMonday\, February 17\, 2025\nFriday\, February 21\, 2025\nMonday\, February 24\, 2025\n\n🕒 Time: 2:00 PM – 4:30 PM CET\nEach session is 2.5 hours. \nFormat: Virtual[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Who Should Attend?[/mk_fancy_title][vc_column_text css=”.vc_custom_1733828198103{margin-bottom: 0px !important;}”]This program is designed for property leaders and professionals eager to coach their teams toward delivering exceptional service. The ECC certification is designed for those ready to champion customer-centric strategies and drive meaningful change across teams within their hotel or organization. We recommend participating with at least two leaders from your hotel or organization to maximise the program’s benefits and achieve the best outcomes.[/vc_column_text][vc_column_text css=”.vc_custom_1737385217781{margin-bottom: 0px !important;}”]ECC is the perfect program to empower your team to deliver exceptional guest experiences. Don’t miss this chance to help your teams thrive. This program is developed by Mia Touzin and owned by HSMAI Region Europe.[/vc_column_text][mk_padding_divider size=”20″][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meet The Coach[/mk_fancy_title][vc_column_text css=”.vc_custom_1737384192999{margin-bottom: 0px !important;}”]The sessions will be led by Gil Mulders\, Founder of The Talent Network. He works with a range of clients with their development and delivery of learning interventions that focus on customer centric leadership\, brand development and customer experience. Before joining InterContinental Hotels Group (IHG) at the corporate level\, Gil gained extensive experience on a property level\, holding key roles in renowned hotel brands such as Hilton and Crowne Plaza.  \nGil also served as Chair of the HSMAI Europe People & Culture Advisory Board\, and later as a member of the advisory board\, contributing his expertise to advancing leadership and culture within the hospitality industry.[/vc_column_text][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Pricing[/mk_fancy_title][vc_column_text css=”.vc_custom_1733844299669{margin-bottom: 0px !important;}”]HSMAI Europe Members: 95 Euro (ex. VAT)\, per person\nNon-Members: 195 Euro (ex. VAT)\, per person[/vc_column_text][mk_padding_divider][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FkMkRRk|target:_blank”][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1733828210668{background-color: #f2f2f2 !important;border-color: #f2f2f2 !important;}”][vc_column_inner][mk_padding_divider size=”10″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Sessions Overview[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1733828463067{margin-bottom: 0px !important;}”]1️⃣ Session One (2.5 hours): Introduction to the ECC Programme & Stakeholder Management \n\nWhat’s the programme – role of the Executive Coach and expectations.\nWhy Customer Centricity\nHow to prioritize & manage stakeholders interest\n\n2️⃣ Session Two (2.5 hours): Designing Instagrammable Experience\, Measurement & Culture\n \n\nHow to prepare to excel at designing key experience\nHow we measure progress\nHow we prepare to excel at creating a supportive culture\n\n3️⃣ Session Three (2.5 hours): Communication & Service Recovery  \n\nHow do we excel at communication\nHow do we excel at service recovery\nNext Steps\n\n📌 Note: Tools and best practices will be shared after each session and there will be an opportunity to implement some of the quick wins in between the sessions.[/vc_column_text][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/ecc-excelling-at-customer-centricity-an-hsmai-certification-program-session-2/
LOCATION:Virtual
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/12/ecc-GyfsxB.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20250224T140000
DTEND;TZID=Europe/Oslo:20250224T163000
DTSTAMP:20260427T090025
CREATED:20241210T234058Z
LAST-MODIFIED:20250224T132701Z
UID:10001596-1740405600-1740414600@global.hsmai.org
SUMMARY:ECC – Excelling at Customer Centricity – an HSMAI Certification Program | Session 3
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#000000″ size=”30″ margin_bottom=”0″ font_family=”none”]ECC – Excelling at Customer Centricity – an HSMAI Certification Program\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”22″ font_style=”italic” margin_bottom=”15″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]🔑 Unlock the power of customer-centric leadership![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1733746719349{margin-bottom: 0px !important;}”]With HSMAI Region Europe’s Excelling at Customer Centricity programme\, your team identifies and implement processes to close gaps that stop them from excelling\, consistently\, when in direct contact with your guests. Actions are proposed with clear ECC measurements to add value through your internal culture and communication planning\, the inclusion of key stakeholders\, employee engagement and service recovery methods.[/vc_column_text][vc_column_text css=”.vc_custom_1733827716548{margin-bottom: 0px !important;}”] \nWhy?\n\nTo improve measurements and reviews\, strengthen repurchase\, enhance reputation and increase return on investment.\n[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_padding_divider size=”20″][vc_cta h2=”” style=”3d” color=”violet” css=”.vc_custom_1738671722121{background-color: #f2f2f2 !important;}”]📅 Dates: \n\nMonday\, February 17\, 2025\nFriday\, February 21\, 2025\nMonday\, February 24\, 2025\n\n🕒 Time: 2:00 PM – 4:30 PM CET\nEach session is 2.5 hours. \nFormat: Virtual[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Who Should Attend?[/mk_fancy_title][vc_column_text css=”.vc_custom_1733828198103{margin-bottom: 0px !important;}”]This program is designed for property leaders and professionals eager to coach their teams toward delivering exceptional service. The ECC certification is designed for those ready to champion customer-centric strategies and drive meaningful change across teams within their hotel or organization. We recommend participating with at least two leaders from your hotel or organization to maximise the program’s benefits and achieve the best outcomes.[/vc_column_text][vc_column_text css=”.vc_custom_1737385171315{margin-bottom: 0px !important;}”]ECC is the perfect program to empower your team to deliver exceptional guest experiences. Don’t miss this chance to help your teams thrive. This program is developed by Mia Touzin and owned by HSMAI Region Europe.[/vc_column_text][mk_padding_divider size=”20″][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meet The Coach[/mk_fancy_title][vc_column_text css=”.vc_custom_1737384192999{margin-bottom: 0px !important;}”]The sessions will be led by Gil Mulders\, Founder of The Talent Network. He works with a range of clients with their development and delivery of learning interventions that focus on customer centric leadership\, brand development and customer experience. Before joining InterContinental Hotels Group (IHG) at the corporate level\, Gil gained extensive experience on a property level\, holding key roles in renowned hotel brands such as Hilton and Crowne Plaza.  \nGil also served as Chair of the HSMAI Europe People & Culture Advisory Board\, and later as a member of the advisory board\, contributing his expertise to advancing leadership and culture within the hospitality industry.[/vc_column_text][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Pricing[/mk_fancy_title][vc_column_text css=”.vc_custom_1733844299669{margin-bottom: 0px !important;}”]HSMAI Europe Members: 95 Euro (ex. VAT)\, per person\nNon-Members: 195 Euro (ex. VAT)\, per person[/vc_column_text][mk_padding_divider][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FkMkRRk|target:_blank”][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1733828210668{background-color: #f2f2f2 !important;border-color: #f2f2f2 !important;}”][vc_column_inner][mk_padding_divider size=”10″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Sessions Overview[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1733828463067{margin-bottom: 0px !important;}”]1️⃣ Session One (2.5 hours): Introduction to the ECC Programme & Stakeholder Management \n\nWhat’s the programme – role of the Executive Coach and expectations.\nWhy Customer Centricity\nHow to prioritize & manage stakeholders interest\n\n2️⃣ Session Two (2.5 hours): Designing Instagrammable Experience\, Measurement & Culture\n \n\nHow to prepare to excel at designing key experience\nHow we measure progress\nHow we prepare to excel at creating a supportive culture\n\n3️⃣ Session Three (2.5 hours): Communication & Service Recovery  \n\nHow do we excel at communication\nHow do we excel at service recovery\nNext Steps\n\n📌 Note: Tools and best practices will be shared after each session and there will be an opportunity to implement some of the quick wins in between the sessions.[/vc_column_text][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/ecc-excelling-at-customer-centricity-an-hsmai-certification-program-session-1/
LOCATION:Virtual
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/12/ecc-GyfsxB.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250226T143000
DTEND;TZID=Asia/Singapore:20250226T173000
DTSTAMP:20260427T090025
CREATED:20241128T194547Z
LAST-MODIFIED:20250112T014238Z
UID:10001594-1740580200-1740591000@global.hsmai.org
SUMMARY:ROUNDTABLE: CHIEF COMMERCIAL OFFICERS – APAC
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/11/rt-feb-sin-cco-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: CHIEF COMMERCIAL OFFICERS – APAC” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Wednesday 26 February\, 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-chief-commercial-officers-apac-2/
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/11/rt-feb-sin-cco-2025-1-a7Ra51.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20250227T150000
DTEND;TZID=Europe/Amsterdam:20250227T180000
DTSTAMP:20260427T090025
CREATED:20250123T085955Z
LAST-MODIFIED:20250226T134237Z
UID:10001649-1740668400-1740679200@global.hsmai.org
SUMMARY:Power Up | Amsterdam | February
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”16446″ img_size=”full” css=””][mk_fancy_title size=”25″ font_family=”none”]Power Up Amsterdam – February Edition: A Fresh Take with an Exclusive MICE Workshop![/mk_fancy_title][vc_column_text css=”.vc_custom_1739367748823{margin-bottom: 0px !important;}”]📅 Date: Thursday\, February 27\, 2025\n🕔 Time: 3:00 pm – 6:00 pm\, followed by networking\, light food and drinks\n📍 Venue: Sofitel Legend the Grand Amsterdam\, Oudezijds Voorburgwal 197\, 1012 EX Amsterdam\, Netherlands[/vc_column_text][vc_column_text css=”.vc_custom_1740145062141{margin-bottom: 0px !important;}”]Exciting News! We’ve made some additions and changes to the agenda to bring you even more value in the Netherlands! \nThe host of the evening will be Chrystal Timmerman\, Director of Revenue Management at Sofitel Legend The Grand Amsterdam and Member of the HSMAI Europe BeNeLux Advisory Board. \nFor this edition of HSMAI Power Up Amsterdam\, we’re shaking things up with a brand-new format\, featuring a powerful workshop on MICE strategy—a condensed version of our highly successful “Designing Leverage of MICE Potential” workshop we hosted in January in London\, that was moderated by Mark Struik and Thijs Peters\, Partners at Conventus Consultants. \nMark will join us in Amsterdam too and will be our moderator for the workshop. \nAs HSMAI Europe expands and our members would like to increasingly prioritise MICE\, we are dedicated to enhancing our focus on this both locally and regionally.  \nKey Objective \n\nWe’ll be examining this from multiple perspectives\, including MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis.\n\nWhat’s on the Agenda?\n🎯 MICE Workshop – A special condensed version of our successful “Designing Leverage of MICE Potential” workshop that took place in London last month.  \n💎 Luxury in Hospitality – We’ll kick off the event with an engaging discussion on The Evolution of Luxury: Redefining High-End Hospitality for New Generations. What defines luxury today? How are guest expectations changing? Gain valuable insights on how to stay competitive and create exceptional guest experiences. \n🥂 Networking & Drinks – Wrap up the evening with great conversations\, light food\, and drinks in a relaxed setting. Connect with fellow industry leaders\, exchange ideas\, and build meaningful relationships. \nWho Should Attend from your company?\nThis event is tailored for hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals eager to gain new insights and expand their network. \nSecure your spot today! [/vc_column_text][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FQRQMoZ|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-amsterdam-february/
LOCATION:Sofitel Legend the Grand Amsterdam\, Oudezijds Voorburgwal 197\, Amsterdam\, 1012 EX\, Netherlands
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/01/power-up-amsterdam-27th-february-2-1M2ACi.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250227T160000
DTEND;TZID=Asia/Singapore:20250227T190000
DTSTAMP:20260427T090025
CREATED:20241129T195943Z
LAST-MODIFIED:20250112T014239Z
UID:10001595-1740672000-1740682800@global.hsmai.org
SUMMARY:POWER-UP SINGAPORE – EDUCATION & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/11/pu-feb-sin-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP SINGAPORE – EDUCATION & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday 27 February 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1736154516446{margin-bottom: 0px !important;}”] \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1.5 hours Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/12/bkpu-montage-aug-2.jpg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1707754680050-fab22c56-38580168-f53e2c21-41fad7d9-7b33dc87-2c73″][/vc_tta_section][vc_tta_section title=”Speed-Friending and Drinks” tab_id=”1707755165108-1ce754a3-19300168-f53e2c21-41fad7d9-7b33dc87-2c73″][vc_single_image image=”31621″ img_size=”medium” alignment=”center”][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1707754802647-7d296b8e-73470168-f53e2c21-41fad7d9-7b33dc87-2c73″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-singapore-5/
CATEGORIES:Chapter Events,PowerUp
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/11/pu-feb-sin-2025-1-9Nucxj.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250227T163000
DTEND;TZID=Asia/Singapore:20250227T193000
DTSTAMP:20260427T090025
CREATED:20250113T014518Z
LAST-MODIFIED:20250227T074534Z
UID:10001627-1740673800-1740684600@global.hsmai.org
SUMMARY:POWER-UP SINGAPORE – EDUCATION & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/pu-feb-sin-2025-with-partners-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP SINGAPORE – EDUCATION & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday 27 February 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1736741082048{margin-bottom: 0px !important;}”] \nVenue: Four Seasons Hotel Singapore \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1.5 hours Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/pu-sin-feb-get-going-montage-scaled.jpg” image_size=”large” frame_style=”single_line”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1707754680050-fab22c56-38580168-f53e2c21-41fad7d9-7b33dc87-2c73″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” order=”ASC” employees=”26074″][/vc_tta_section][vc_tta_section title=”HSMAI Update” tab_id=”1736974567961-87bed103-0dc1″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”3276″][/vc_tta_section][vc_tta_section title=”Enhancing Guest Experience and Increasing Occupancy to Drive Consistent Revenue” tab_id=”1736974685872-f7b479a1-5054″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1737556816142{margin-bottom: 0px !important;}”]How can hotels enhance the traveller’s journey while achieving sustainable profitability? This session focuses on creating seamless guest experiences at every touchpoint. Discover how to meet evolving traveller expectations\, from simplifying bookings to implementing guest-centric technologies like mobile check-ins\, smart room features\, and contactless services. Learn how these innovations improve convenience and satisfaction\, drive loyalty\, boost occupancy\, and ensure long-term success in today’s competitive market. Join us to uncover the true cost of direct distribution and strategies to align profitability with an exceptional guest journey.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”34008″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Smart Digital Marketing Strategies for Singapore’s Competitive Market” tab_id=”1737003164230-50729f46-34ee”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1738294420328{margin-bottom: 0px !important;}”]Maximize your hotel’s potential in Singapore’s dynamic market—smartly allocate your digital marketing budget to reach the right guests\, enhance your visibility\, and create campaigns that set you apart from the competition.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31613″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”How Do We Recover Profit Without Taylor Swift in 2025″ tab_id=”1736974727564-34f5bb5d-d996″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”37783\, 38275″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”38960\, 38273″][/vc_tta_section][vc_tta_section title=”Q&A and Wrap Up” tab_id=”1736974769566-5eaa2efa-f777″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/img_41.jpg” image_size=”medium” align=”center”][/vc_tta_section][vc_tta_section title=”Open Networking and Drinks & Canapés” tab_id=”1707754802647-7d296b8e-73470168-f53e2c21-41fad7d9-7b33dc87-2c73″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][vc_gmaps link=”#E-8_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” css=””][/vc_column][vc_column width=”1/2″][vc_btn title=”Contact us” style=”flat” color=”green” align=”center” css=”” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fpartnership%2F||target:%20_blank|” el_class=”get_my_copy”][/vc_column][/vc_row][vc_row css=”.vc_custom_1740113918767{padding-top: -30px !important;}”][vc_column][vc_custom_heading text=”SUPPORTERS” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1740375613563{margin-bottom: -50px !important;}”][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/singapore-w-border-2.jpg” image_size=”full” align=”center”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/singapore-advisory-board-w-border.jpg” image_size=”full” align=”center”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-singapore-education-networking/
LOCATION:Four Seasons Hotel Singapore\, 190 ORCHARD BOULEVARD\, Singapore\, 248646\, Singapore
CATEGORIES:Chapter Events,PowerUp
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/pu-feb-sin-2025-1-HU5Tuc.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20250304T093000
DTEND;TZID=Australia/Melbourne:20250304T170000
DTSTAMP:20260427T090025
CREATED:20240905T062713Z
LAST-MODIFIED:20250112T014239Z
UID:10001535-1741080600-1741107600@global.hsmai.org
SUMMARY:MASTERCLASS: OPTIMIZING PROFIT FROM YOUR RESTAURANT – BANGKOK
DESCRIPTION:
URL:https://global.hsmai.org/event/masterclass-optimizing-your-restaurant-profit-2/
LOCATION:Dusit Princess Hotel\, 53 Srinagarindra Rd\, Nong Bon\, Prawet\, Bangkok\, 10250\, Thailand
CATEGORIES:Classes,Events,Imported
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/6-2-VOOFz5.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20250304T093000
DTEND;TZID=Australia/Melbourne:20250304T170000
DTSTAMP:20260427T090025
CREATED:20250111T014054Z
LAST-MODIFIED:20250112T014239Z
UID:10001618-1741080600-1741107600@global.hsmai.org
SUMMARY:Masterclass: Optimizing Profit from your Restaurant
DESCRIPTION:
URL:https://global.hsmai.org/event/masterclass-optimizing-profit-from-your-restaurant/
CATEGORIES:Classes,Events,Imported,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/3-OY6AQ6.tmp_-13Hy5r.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20250304T093000
DTEND;TZID=Australia/Melbourne:20250304T170000
DTSTAMP:20260427T090025
CREATED:20250113T014623Z
LAST-MODIFIED:20250219T064304Z
UID:10001628-1741080600-1741107600@global.hsmai.org
SUMMARY:MASTERCLASS: OPTIMIZING PROFIT FROM YOUR RESTAURANT – BANGKOK
DESCRIPTION:
URL:https://global.hsmai.org/event/masterclass-optimizing-profit-from-your-restaurant-bangkok/
LOCATION:Dusit Princess Hotel\, 53 Srinagarindra Rd\, Nong Bon\, Prawet\, Bangkok\, 10250\, Thailand
CATEGORIES:Classes,Events,Imported
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/3-9GrhzT.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20250304T093000
DTEND;TZID=Australia/Melbourne:20250304T170000
DTSTAMP:20260427T090025
CREATED:20250113T014632Z
LAST-MODIFIED:20250121T031332Z
UID:10001629-1741080600-1741107600@global.hsmai.org
SUMMARY:Masterclass: Optimizing Profit from your Restaurant
DESCRIPTION:
URL:https://global.hsmai.org/event/masterclass-optimizing-profit-from-your-restaurant-2/
CATEGORIES:Classes,Events,Imported,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/3-OY6AQ6.tmp_-xbuCwQ.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250305
DTEND;VALUE=DATE:20250306
DTSTAMP:20260427T090025
CREATED:20250214T132559Z
LAST-MODIFIED:20250305T161119Z
UID:10001662-1741132800-1741219199@global.hsmai.org
SUMMARY:Washington DC Leveraging LinkedIn
DESCRIPTION:Leveraging LinkedIn to Boost Your B2B Sales
URL:https://global.hsmai.org/event/washington-dc-best-practices-for-hotel-b/
LOCATION:Washington DC\,
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250305
DTEND;VALUE=DATE:20250308
DTSTAMP:20260427T090025
CREATED:20250128T035655Z
LAST-MODIFIED:20250305T084655Z
UID:10001651-1741132800-1741391999@global.hsmai.org
SUMMARY:Thaifex HOREC Asia
DESCRIPTION:[vc_row css=”.vc_custom_1739776925534{padding-top: -20px !important;}”][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/01/happy.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_btn title=”REGISTER” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” css=”” link=”url:https%3A%2F%2Fform.jotform.com%2FKoelnmesseSG%2Fthaifexhorecacademy2025registration|target:_blank”][/vc_column][vc_column width=”1/2″][vc_btn title=”3-DAY HORECA AGENDA” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” css=”” link=”url:https%3A%2F%2Fwebapp.thaifex-horec.asia%2Fagenda%2F|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”THAIFEX – HOREC Asia” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_empty_space][vc_row_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”Join HSMAI at THAIFEX – HOREC Academy Tradeshow!” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1740135145227{margin-bottom: 0px !important;}”]Dates: 5th – 7th March 2025 \nVenue: IMPACT Muang Thong Thani\, Bangkok\, Thailand \nHSMAI Booth: BB-60\, Hall 12 (in front of the THAIFExclusive Club Lounge)[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/01/2024-horeca-image.jpg” image_size=”medium” align=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”50″][vc_row_inner css=”.vc_custom_1740136282797{padding-left: 20px !important;background-image: url(https://asia.hsmai.org/wp-content/uploads/sites/12/2024/01/horeca-bg-2.png?id=39109) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner][vc_custom_heading text=”HSMAI MASTERCLASSES:” font_container=”tag:h2|font_size:32px|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=””][vc_custom_heading text=”REVENUE MANAGEMENT & MARKETING STRATEGIES” font_container=”tag:h3|font_size:32|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=””][vc_column_text align=”center” css=”.vc_custom_1740136487239{margin-bottom: 0px !important;}”] \nDate & Time: 5th March 2025\, 2:30pm – 4:30pm\nVenue: THAIFEX – HOREC Academy stage \nJoin us for an exclusive masterclass where industry leaders will share the latest trends and strategies in revenue management and marketing for hospitality. Gain valuable insights\, connect with peers\, and take your commercial strategies to the next level! \nDon’t miss this opportunity to learn and connect with the best in the industry! \n[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row css=”.vc_custom_1739779764194{padding-top: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=”HSMAI ACADEMY AGENDA” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true” css=”.vc_custom_1739174471746{padding-right: 50px !important;padding-left: 50px !important;}”][vc_tta_section title=”2:30pm – 2:40pm Welcome to the HSMAI Academy” tab_id=”1739172196837-c4385572-ec1d”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1738557378320{margin-bottom: 0px !important;}”]Short welcome message and agenda for the afternoon. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”24620\, 1298″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”2:40pm Smarter Social Media for Restaurants – A Framework for Getting Things Right” tab_id=”1739172196974-0e69c2f2-aba4″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1739328941329{margin-bottom: 0px !important;}”]Can social media really move the needle for your restaurant? Is Facebook or Instagram right for you? Or should you look at TikTok\, the app so powerful the Americans tried to ban it? This session will give you a practical and powerful framework for superior social media that gets guests into seats. Be inspired by how some of the best in the business are realising real results.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31073″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”3:10pm Workshop Session: Mastering Menu Engineering – Unlocking Profitability” tab_id=”1739172197177-9538cc29-2906″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1739167219670{margin-bottom: 0px !important;}”]Your menu is more than just a list of dishes—it’s a strategic tool that can drive profitability and guest satisfaction. In this interactive workshop\, restaurant owners and managers will learn how to apply the Contribution Margin-Popularity Grid (also known as the Menu Engineering Matrix) to analyze their menu performance effectively. \nDiscover how to categorize your menu items into Stars\, Plow Horses\, Puzzles\, and Dogs to make data-driven decisions on pricing\, promotions\, and menu design. We’ll dive into: \n✅ Understanding Contribution Margin & Popularity: Learn how to calculate and interpret key financial metrics to assess menu performance.\n✅ The Menu Engineering Matrix: Break down the four key quadrants and what they mean for your pricing and marketing strategy.\n✅ Optimizing Your Menu: Strategies to boost sales of high-margin items\, reposition low-performing dishes\, and eliminate menu clutter.\n✅ Design & Psychology in Menu Engineering: How visual placement\, descriptions\, and layout influence customer choices. \nBy the end of this session\, you’ll walk away with a clear framework to refine your menu\, improve profitability\, and create a winning strategy tailored to your restaurant’s unique market.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”3274″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”3:40pm AI + EI = Revenue Optimization To Drive Smarter Restaurant Decisions” tab_id=”1739328737374-cf8589ae-758b”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1740136779386{margin-bottom: 0px !important;}”]This session will demonstrate the power of combining Artificial Intelligence (AI) and Experience Intelligence (EI) in restaurant revenue management. We will explore how data-driven insights and human expertise together drive profitability\, operational efficiency\, and superior guest experiences. \n💡 Expected Outcomes\nBy the end of this session\, attendees will:\n✅ Understand how AI and EI work together to optimize restaurant revenue.\n✅ Learn how to interpret AI-driven insights and apply human expertise.\n✅ Gain actionable strategies to implement AI + EI in their restaurant operations immediately. \n🔗 Bonus: Exclusive access to a free PerfectCheck trial for attendees! 🚀 Ready to unlock the future of restaurant revenue management? Let’s dive in![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”2802″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”4:10pm Q&A / Closing Remarks” tab_id=”1739328798712-0530edfc-96d1″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24620″][/vc_tta_section][/vc_tta_accordion][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_btn title=”REGISTER” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” css=”” link=”url:https%3A%2F%2Fform.jotform.com%2FKoelnmesseSG%2Fthaifexhorecacademy2025registration|target:_blank”][/vc_column][vc_column width=”1/2″][vc_btn title=”3-DAY HORECA AGENDA” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” css=”” link=”url:https%3A%2F%2Fwebapp.thaifex-horec.asia%2Fagenda%2F|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1705419328311{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_employees style=”classic” column=”2″ description=”false” employees=”1298″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thaifex-horec-asia-4/
LOCATION:Impact Muang Thong Thani\, Tambon Ban Mai\, Amphoe Pak Kret\, Chang Wat Nonthaburi\, 11120\, Thailand
CATEGORIES:Events,Hsmai Partner Event
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/horeca-2025-dmB7Em.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20250305T080000
DTEND;TZID=Asia/Bangkok:20250307T170000
DTSTAMP:20260427T090025
CREATED:20250103T000035Z
LAST-MODIFIED:20250112T014243Z
UID:10001611-1741161600-1741366800@global.hsmai.org
SUMMARY:Thaifex HOREC Asia
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2025/01/horeca-2025.png” image_size=”full” frame_style=”single_line” align=”center”][vc_column_text css=”.vc_custom_1735881215122{margin-bottom: 0px !important;}”] \nJoin us at the HoReC Tradeshow in Bangkok! \n📅 Date: March 5-7\, 2025\n⏰ HSMAI Session: March 5\, 2025\, at 2:00 PM\n📍 Location: IMPACT Muang Thong Thani\, Bangkok\, Thailand \nHSMAI will host a dedicated session on March 5 and will also have a booth throughout the event. This is a fantastic opportunity for networking\, learning\, and gaining invaluable exposure in the hospitality and commercial industries. \nDon’t miss this chance to connect with industry leaders and discover the latest insights and innovations! \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thaifex-horec-asia-2/
LOCATION:Impact Muang Thong Thani\, Tambon Ban Mai\, Amphoe Pak Kret\, Chang Wat Nonthaburi\, 11120\, Thailand
CATEGORIES:Commercial,Events
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/horeca-2025-FfCVWy.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20250305T080000
DTEND;TZID=Asia/Bangkok:20250307T170000
DTSTAMP:20260427T090025
CREATED:20250113T015047Z
LAST-MODIFIED:20250209T052835Z
UID:10001639-1741161600-1741366800@global.hsmai.org
SUMMARY:Thaifex HOREC Asia
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/01/horeca-2025.png” image_size=”full” frame_style=”single_line” align=”center”][vc_column_text css=”.vc_custom_1735881215122{margin-bottom: 0px !important;}”] \nJoin us at the HoReC Tradeshow in Bangkok! \n📅 Date: March 5-7\, 2025\n⏰ HSMAI Session: March 5\, 2025\, at 2:00 PM\n📍 Location: IMPACT Muang Thong Thani\, Bangkok\, Thailand \nHSMAI will host a dedicated session on March 5 and will also have a booth throughout the event. This is a fantastic opportunity for networking\, learning\, and gaining invaluable exposure in the hospitality and commercial industries. \nDon’t miss this chance to connect with industry leaders and discover the latest insights and innovations! \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thaifex-horec-asia-3/
LOCATION:Impact Muang Thong Thani\, Tambon Ban Mai\, Amphoe Pak Kret\, Chang Wat Nonthaburi\, 11120\, Thailand
CATEGORIES:Commercial,Events
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/horeca-2025-dmB7Em.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20250305T180000
DTEND;TZID=Europe/Berlin:20250305T210000
DTSTAMP:20260427T090025
CREATED:20250221T125832Z
LAST-MODIFIED:20250305T152800Z
UID:10001666-1741197600-1741208400@global.hsmai.org
SUMMARY:HSMAI Europe & HFTP | Networking Event | Berlin
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”16674″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#663399″ size=”30″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google”] \nHSMAI Europe & HFTP Invite Our Members to an Exclusive Industry Networking Evening in Berlin!\n \n[/mk_fancy_title][mk_fancy_title color=”#669933″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google”] \nWednesday 5th March 2025 6:00pm – 9:00pm at the\nHilton Berlin\, Mohrenstraße 30\, 10117 Berlin\, Germany\n \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1740064606992{margin-bottom: 0px !important;}”]After two incredible networking events during ITB Berlin in 2023 and 2024\, Hospitality Sales and Marketing Association International (HSMAI) Region Europe and Hospitality Financial and Technology Professionals (HFTP®) are excited to bring their members together once again! \nJoin us for an exclusive evening of delicious food\, drinks and networking\, designed for professionals in the hospitality industry who want to expand their circles\, share ideas and have a good time. \nWhether you’re looking to reconnect with familiar faces or meet new industry peers\, this is the place to be! Expect an engaging atmosphere where you can exchange insights\, spark new collaborations\, and strengthen valuable relationships. \nHFTP and HSMAI Europe are committed to fostering success across revenue\, sales & distribution\, marketing\, finance and technology —and this event is your chance to be part of the conversation shaping the future of hospitality.[/vc_column_text][vc_column_text css=”.vc_custom_1740051008688{margin-bottom: 0px !important;}”]🔗 Secure your spot today—Sign up below![/vc_column_text][vc_btn title=”Register” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F4BO47d|target:_blank”][vc_column_text css=”.vc_custom_1740060211735{margin-bottom: 0px !important;}”]We look forward to welcoming you to Hilton Berlin for an inspiring and memorable evening! \nAll the best\, [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”16660″ img_size=”200×200″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1740051139562{margin-bottom: 0px !important;}”] \nIngunn Hofseth  \nPresident & CEO\nHSMAI Europe \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”16659″ img_size=”200×200″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1740051208637{margin-bottom: 0px !important;}”] \nCarson Booth  \nChief Operating Officer EMEA\nHFTP \n[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thick_solid”][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title][vc_column_text css=”.vc_custom_1740050987332{margin-bottom: 0px !important;}”]HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer\, pioneer and the go-to industry resource for professional development\, commercial strategies and sustainability in the hospitality\, travel and tourism industry. For more information about HSMAI Region Europe\, visit www.hsmai.eu [/vc_column_text][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HFTP[/mk_fancy_title][vc_column_text css=”.vc_custom_1740050771866{margin-bottom: 0px !important;}”]Hospitality Financial and Technology Professionals (HFTP®)\, established in 1952\, is a hospitality nonprofit association headquartered in Austin\, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry’s pressing issues\, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks\, educational resources\, career development programs\, research\, leadership opportunities and conferences and events. HFTP produces international events throughout the year\, including the world’s largest hospitality technology tradeshow and conference brand: HITEC.  In addition\, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP\, visit www.hftp.org. For the latest news\, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-europe-hftp-networking-event-berlin/
LOCATION:Hilton Berlin\, Mohrenstraße 30\, Berlin\, Berlin\, 10117\, Germany
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/02/hsmai-europe-hftp-networking-event-berlin-main-1-SB2wZi.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20250306T143000
DTEND;TZID=Asia/Kolkata:20250306T173000
DTSTAMP:20260427T090025
CREATED:20250113T014344Z
LAST-MODIFIED:20250306T085823Z
UID:10001623-1741271400-1741282200@global.hsmai.org
SUMMARY:ROUNDTABLE: COMMERCIAL LEADERS – DELHI
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/rt-feb-del-cl-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: COMMERCIAL LEADERS – INDIA” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday 6 March\, 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-commercial-leaders-delhi/
LOCATION:Holiday Inn\, Aerocity\, New Delhi\, Aerocity\, New Delhi\, Delhi\, 110037\, India
CATEGORIES:APAC Roundtables,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/rt-jan-del-cl-2025-2-l14fUn.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250311T143000
DTEND;TZID=Asia/Singapore:20250311T173000
DTSTAMP:20260427T090025
CREATED:20250113T014507Z
LAST-MODIFIED:20250310T092917Z
UID:10001626-1741703400-1741714200@global.hsmai.org
SUMMARY:ROUNDTABLE: CHIEF COMMERCIAL OFFICERS – APAC
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/rt-feb-sin-cco-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: CHIEF COMMERCIAL OFFICERS – APAC” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Tuesday 11th March\, 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-chief-commercial-officers-apac-3/
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/rt-feb-sin-cco-2025-1-XJXy8h.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Seoul:20250314T143000
DTEND;TZID=Asia/Seoul:20250314T173000
DTSTAMP:20260427T090025
CREATED:20241217T221105Z
LAST-MODIFIED:20250112T014240Z
UID:10001601-1741962600-1741973400@global.hsmai.org
SUMMARY:ROUNDTABLE: COMMERCIAL LEADERS – SEOUL
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/11/rt-dec-sel-cl-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: COMMERCIAL LEADERS – KOREA” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Friday 11 December\, 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-commercial-leaders-seoul/
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/12/rt-mar-sel-cl-2025-0KE7ci.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Seoul:20250314T143000
DTEND;TZID=Asia/Seoul:20250314T173000
DTSTAMP:20260427T090025
CREATED:20250113T014736Z
LAST-MODIFIED:20250120T030032Z
UID:10001630-1741962600-1741973400@global.hsmai.org
SUMMARY:ROUNDTABLE: COMMERCIAL LEADERS – SEOUL
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/11/rt-dec-sel-cl-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: COMMERCIAL LEADERS – KOREA” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Friday 11 December\, 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-commercial-leaders-seoul-2/
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/rt-mar-sel-cl-2025-km9Cbf.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20250318T143000
DTEND;TZID=Asia/Bangkok:20250318T173000
DTSTAMP:20260427T090025
CREATED:20241218T221051Z
LAST-MODIFIED:20250112T014240Z
UID:10001602-1742308200-1742319000@global.hsmai.org
SUMMARY:ROUNDTABLE: GENERAL MANAGERS – BANGKOK
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/11/rt-mar-bkk-gm-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: GENERAL MANAGERS – THAILAND” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Tuesday 18 March\, 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-general-managers-bangkok/
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/12/rt-mar-bkk-gm-2025-1-CckCCt.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250319
DTEND;VALUE=DATE:20250320
DTSTAMP:20260427T090025
CREATED:20250225T151424Z
LAST-MODIFIED:20250319T172913Z
UID:10001669-1742342400-1742428799@global.hsmai.org
SUMMARY:2025 Central Florida March Luncheon
DESCRIPTION:
URL:https://global.hsmai.org/event/2025-march-luncheon/
LOCATION:Orlando\, FL\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Shanghai:20250320T163000
DTEND;TZID=Asia/Shanghai:20250320T193000
DTSTAMP:20260427T090025
CREATED:20241221T224128Z
LAST-MODIFIED:20250112T014241Z
UID:10001605-1742488200-1742499000@global.hsmai.org
SUMMARY:POWER-UP BALI – EDUCATION & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/11/pu-mar-bal-2025-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP BALI – EDUCATION & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday 20 March 2025″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1734927828412{margin-bottom: 0px !important;}”] \nRegistration: 3:45pm | Event: 4:30pm – 7:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is 1.5 hours Education and 1.5 hours Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/12/bkpu-montage-aug-2.jpg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1707754680050-fab22c56-38580168-f53e2c21-41fab67e-0d9de8ee-4e87″][/vc_tta_section][vc_tta_section title=”About HSMAI” tab_id=”1734922222053-6b68ced2-67f3e8ee-4e87″][/vc_tta_section][vc_tta_section title=”Indonesia Market Performance & Outlook Trends” tab_id=”1734926149305-c6821ded-2377e8ee-4e87″][/vc_tta_section][vc_tta_section title=”Gaining Control of Distribution Through Offline Channels” tab_id=”1734926200582-4659b399-6912e8ee-4e87″][/vc_tta_section][vc_tta_section title=”Digital Tools Commercial Professionals Will be Using in 2025″ tab_id=”1734926255702-ae761b8c-b857e8ee-4e87″][/vc_tta_section][vc_tta_section title=”Networking Drinks & Canapés” tab_id=”1707754802647-7d296b8e-73470168-f53e2c21-41fab67e-0d9de8ee-4e87″][vc_single_image image=”31620″ img_size=”medium” alignment=”center”][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-education-networking-bali/
CATEGORIES:Chapter Events,PowerUp
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/12/pu-mar-bal-2025-1-llbWMx.tmp_.jpg
END:VEVENT
END:VCALENDAR