BEGIN:VCALENDAR VERSION:2.0 PRODID:-//HSMAI Global - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:HSMAI Global X-ORIGINAL-URL:https://global.hsmai.org X-WR-CALDESC:Events for HSMAI Global REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:CST DTSTART:20180101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/Amsterdam BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20201025T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/Paris BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20201025T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20180101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/Oslo BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20201025T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20201025T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:CST DTSTART:20180101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Australia/Melbourne BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20180331T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20181006T160000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20190406T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20191005T160000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20200404T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20201003T160000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20191018T093000 DTEND;TZID=Asia/Shanghai:20191018T120000 DTSTAMP:20260413T044430 CREATED:20190720T190149Z LAST-MODIFIED:20191018T165646Z UID:10000588-1571391000-1571400000@global.hsmai.org SUMMARY:HSMAI Chief Revenue Officers Executive Roundtable-Singapore DESCRIPTION:from \n \n \n \n to \n \n \n\n\nInvitation-only event\nLeaders of Hotel Revenue\, Pricing & Distribution for hotels in Asia Pacific meet up a few times per year to discuss the trends in hotel distribution\, digital\, business intelligence\, technology\, pricing strategies\, forecasting and metrics.  This group of leaders volunteer with HSMAI to create and deliver all types of learning for all hoteliers in Asia Pacific. \nIf you lead these functions in your hotel company and wish to be invited\, please Contact Us. \n  \n  \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/hsmai-chief-revenue-officers-executive-roundtable-singapore/ CATEGORIES:Events,Leadership,Revenue ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/07/roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20191017T093000 DTEND;TZID=Asia/Shanghai:20191017T120000 DTSTAMP:20260413T044430 CREATED:20190720T190147Z LAST-MODIFIED:20191017T165624Z UID:10000586-1571304600-1571313600@global.hsmai.org SUMMARY:HSMAI Chief Marketing & Digital Officers Executive Roundtable: Singapore DESCRIPTION:from \n \n \n \n to \n \n \n\n\nThis is an ‘Invitation-only’ meeting\n \nThe heads of Marketing\, Digital Marketing and Distribution for hotels around Asia Pacific meet up a few times per year to discuss the trends in hotel marketing\, the current challenges and local markets.  The meeting is a Boardroom style discussion\, there is normally no presentations.  \nThis group of leaders volunteer with HSMAI to create\, and deliver\, all types of learning for hoteliers looking for more information on this discipline in Asia Pacific.   The meeting is held ‘boardroom-style’ and is restricted to 20 -30 people. \nAre you leading the Marketing\, Digital\, ECommerce functions at your hotel brand or management company?  Contact us to request an invitation to these exclusive meetings. \nNote: HSMAI Members are given preference to attend Roundtables.  Any vendors/ partners who wish to attend should contact Jackie Douglas. \n[mk_button dimension=”three” size=”medium” outline_skin=”dark” bg_color=”#52247f” text_color=”light” icon=”moon-cart” url=”https://hsmaiasia.org/membership/” target=”_blank” align=”left” id=”Buton ID” margin_top=”0″ margin_bottom=”15″]HSMAI MEMBERSHIP[/mk_button] \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/hsmai-chief-digital-officers-executive-roundtable-singapore/ CATEGORIES:Digital,Leadership ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/07/roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20191017T090000 DTEND;TZID=Asia/Shanghai:20191017T120000 DTSTAMP:20260413T044430 CREATED:20190918T144137Z LAST-MODIFIED:20191008T162612Z UID:10000601-1571302800-1571313600@global.hsmai.org SUMMARY:HSMAI Chief Digital\, Commercial\, Marketing Officers Roundtable (Asia Pacific) DESCRIPTION:from \n \n \n \n to \n \n \n\n\n  \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/hsmai-chief-digital-commercial-marketing-officers-roundtable-asia-pacific/ LOCATION:Ibis Singapore Bencoolen\, 70 Bencoolen Street\, Singapore\, 189657\, Singapore ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/09/singapore-roundtables-events-page-1.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20191015T113000 DTEND;TZID=Europe/Amsterdam:20191015T170000 DTSTAMP:20260413T044430 CREATED:20190718T120015Z LAST-MODIFIED:20190920T055645Z UID:10000584-1571139000-1571158800@global.hsmai.org SUMMARY:The HSMAI Day Sweden DESCRIPTION:More information to come. Press here to sign up! URL:https://global.hsmai.org/event/the-hsmai-day-sweden/ LOCATION:Best Western Time Hotel\, Vanadisvägen 12\, Stockholm\, 113 46\, Sweden CATEGORIES:The Hsmai Day END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20191001T140000 DTEND;TZID=Asia/Shanghai:20191001T163000 DTSTAMP:20260413T044430 CREATED:20190829T122807Z LAST-MODIFIED:20191001T152705Z UID:10000592-1569938400-1569947400@global.hsmai.org SUMMARY:HSMAI General Managers Roundtable – Bangkok DESCRIPTION:from \n \n \n \n to \n \n \n\n\nThis is an ‘Invitation-only’ meeting\n\n\n\nGeneral Managers for hotels around Asia Pacific meet up a few times per year to discuss the trends in \nhotel digital marketing & innovation.  This group of leaders volunteer with HSMAI to create\, and deliver\, all types of learning for hoteliers looking for more information on this discipline in Asia Pacific.   The meeting is held ‘boardroom-style’ and is restricted to 15-24 people. \nAre you the General Manager at your hotel brand?  Contact us to request an invitation to these exclusive meetings. \nNote: HSMAI Members are given preference to attend Roundtables.  Any vendors/ partners who wish to attend should contact Navodit Srivastava.   \n\n \n\n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export URL:https://global.hsmai.org/event/hsmai-general-managers-roundtable-bangkok/ ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/08/copy-of-thailand-roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20191001T130000 DTEND;TZID=Europe/Paris:20191001T160000 DTSTAMP:20260413T044430 CREATED:20190712T130254Z LAST-MODIFIED:20191001T064320Z UID:10000582-1569934800-1569945600@global.hsmai.org SUMMARY:The HSMAI Day in Paris DESCRIPTION:[vc_row][vc_column][vc_column_text] \nWelcome to The HSMAI Day in Paris\nJoin our event and get new insights and ideas on how you can improve your results\nTuesday October 1st from 1 pm-4 pm \nfollowed by drinks and networking\n@ CitizenM Gare de Lyon\nAddress: 8 rue Van Gogh\nIt is free to attend if you are working directly in the Hotel & Travel industry!\nA limited number of seats is available on a first-come-first-served basis\nPress here to sign up!\n  \nThe educational programme:\n[/vc_column_text][mk_table] \n\n\n\n\nTime\ntopic\n\n\n\n\n\n\n13:00-14:00\nRegistration and networking\n\n\n\n\n13:30-13:40\n\nWelcome \nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n13:40-13:50\n\nArthur Waller\, founder of PriceMatch\, will be the moderator for the day (He will be speaking French) \nArthur is a startup enthusiast and occasionally also an investor and mentor. He founded PriceMatch with some friends (mostly economists and software developers). PriceMatch focused on industrializing and democratizing revenue management. They build algorithms predicting future demand and giving price recommendations to hotels. \nPriceMatch has been acquired by Booking.com in May 2015\, and integrated within its new B2B software suite for hotels\, called BookingSuite. \n\n\n\n\n\n13:50-14:25\n\nRevenue Management is relevant for all types of properties\, from 5 star properties to budget brands to hostels. How does Accor manage Revenue Management for a budget brand in comparison to a luxury hotel? (The presentation will be done in English) \nBy Cynthia Paynter\, Vice President Pricing and Revenue Management at Accor \nCynthia has 20+ years multi-disciplined hospitality and revenue management technology\, sales\, project management\, and training expertise in providing effective business solutions through innovation\, culture\, analytics\, and business process re-engineering to improve performance and profits \nIncluded questions \n\n\n\n\n\n14:25-14:50\nCoffee break and networking\n\n\n\n\n14:50-15:25\n\nWhy automating the revenue strategy is the only way forward to deliver more topline? (The presentation will be done in French) \nBy Benedicte Ollagnon\, Regional Director of Sales at Duetto \nAfter having spent many years in the hospitality industry in sales and account management roles\, Benedicte joined HRS as a partner director then moved to a global partnership role with American Express GBT. Benedicte has now joined Duetto as a regional director of sales for France. \nIncluded questions \n\n\n\n\n\n15:25-16:00\n\nHow to take control of your distribution using Google (The presentation will be done in French) \nBy Aude Naveilhan\, Country Manager France at Mirai \nMirai is the hotelier’s partner in the common objective of maximising the potential of direct sales\, commercial independence\, reduction of distribution costs and access without intermediaries to the highest number of potential clients\, always within the general framework that these actions contribute to increase the hotel’s profits. \nIncluded questions \n\n\n\n\n\n16:00\nDrinks and networking\n\n\n\n\n[/mk_table][/vc_column][/vc_row] \nPress here to sign up! A limited number of seats is available on a first-come-first-served basis \n  URL:https://global.hsmai.org/event/hsmai-day-france/ LOCATION:citizenM Gare de Lyon\, 8 rue Van Gogh\, Paris\, 75012\, France CATEGORIES:The Hsmai Day ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190927 DTEND;VALUE=DATE:20190928 DTSTAMP:20260413T044430 CREATED:20190703T151701Z LAST-MODIFIED:20190927T154105Z UID:10000578-1569542400-1569628799@global.hsmai.org SUMMARY:2019 Chinese Auction DESCRIPTION:Chinese Auction URL:https://global.hsmai.org/event/2019-september-chinese-auction/ LOCATION:Kissimmee\, FL\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190926T083000 DTEND;TZID=Europe/Amsterdam:20190926T110000 DTSTAMP:20260413T044430 CREATED:20190628T112420Z LAST-MODIFIED:20190926T062609Z UID:10000574-1569486600-1569495600@global.hsmai.org SUMMARY:HSMAI Breakfast Meeting in Stockholm DESCRIPTION:More information to come. Press here to sign up! URL:https://global.hsmai.org/event/hsmai-breakfast-meeting-in-stockholm/ LOCATION:Vasamuseet\, Galärvarvsvägen 14\, Stockholm\, Stockholm\, 115 21 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190924T143000 DTEND;TZID=Europe/Amsterdam:20190924T180000 DTSTAMP:20260413T044430 CREATED:20190626T103659Z LAST-MODIFIED:20190923T061148Z UID:10000572-1569335400-1569348000@global.hsmai.org SUMMARY:HSMAI at Gastvrij Rotterdam DESCRIPTION:‘Van contact naar contract’ \nOp naar een Mens- en  Gastgerichte Cultuur\ndoor Josée Blanken \n \n  \n—– \nProgramma:\n14.30 – 15.00 \nOntvangst \n 15.00 – 16.30  \nPresentatie \n* \n‘Van contact naar contract’ \ndoor Josée Blanken \n16.30 – 18:00 \nBezoek Gastvrij + Netwerk Borrel \n(Toegangskaarten voor de Gastvrij-vloer worden verzorgd) \n  \n—– \nSpreker van de dag:\nJosée Blanken – Josée was al bekend met HSMAI vanwege haar tijd als branchedirecteur Hospitality bij Tempo-Team Group\, waar zij landelijk verantwoordelijk was voor ‘de lekkerste branche van Tempo-Team’. Inmiddels heeft ze ruim 10 jaar leidinggevende ervaring en is geaccrediteerd MBTI en DISC-drijfveren coach. In 2018 is zij gecertificeerd als systemisch coach en officieel NOBCO-coach.  \nJosée werkte voorheen als Hostmanship Trainer; de kunst mensen het gevoel te geven dat ze welkom zijn. Nu is zij als zelfstandig ondernemer o.a. werkzaam als Organisatie Adviseur bij Healthy Company Consultants B.V. (www.healthycc.nl) en als (organisatie)coach (www.betrokkenheidwerkt.nl). Daarnaast is zij sinds 2017 voorzitter van de Stichting The Touchables\, welke gericht is op het tastbaar maken van klantbeleving (www.thetouchables.nl). \n  \nSIGN UP HERE URL:https://global.hsmai.org/event/hsmai-at-gastvrij-rotterdam/ LOCATION:Rotterdam Ahoy\, Ahoyweg 10\, Rotterdam\, 3084 BA\, Netherlands ORGANIZER;CN="HSMAI Holland":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Oslo:20190919T123000 DTEND;TZID=Europe/Oslo:20190919T180000 DTSTAMP:20260413T044430 CREATED:20190621T055804Z LAST-MODIFIED:20190919T055736Z UID:10000490-1568896200-1568916000@global.hsmai.org SUMMARY:The HSMAI Day Norway DESCRIPTION:National event. Press here to read more.\n  URL:https://global.hsmai.org/event/the-hsmai-day-norway/ LOCATION:Grand Hotel Oslo\, Karl Johans gate 31\, 0159\, Oslo\, Norway CATEGORIES:The Hsmai Day END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190919 DTEND;VALUE=DATE:20190920 DTSTAMP:20260413T044430 CREATED:20190731T084218Z LAST-MODIFIED:20190919T151332Z UID:10000497-1568851200-1568937599@global.hsmai.org SUMMARY:Strategies to Achieve 2020 Top Line Reve DESCRIPTION:Best commercial efforts come from aligned sales\, marketing and revenue teams URL:https://global.hsmai.org/event/critical-alignment-when-customer-acquisi/ LOCATION:Washington\, DC\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20190912T120000 DTEND;TZID=Europe/London:20190912T183000 DTSTAMP:20260413T044430 CREATED:20190617T051300Z LAST-MODIFIED:20190911T054154Z UID:10000488-1568289600-1568313000@global.hsmai.org SUMMARY:The HSMAI Day UK DESCRIPTION:This year´s HSMAI Day UK will take place at beautiful St James Court Hotel in London which is part of Taj Hotels \nThe HSMAI Day\, UK\nThursday 12 September from 12:00 pm – 6:30 pm (including networking and drinks)\nLunch and networking from 12-1 pm\n \nSt James Court Hotel\, 54 Buckingham Gate\, Westminster\, London \nPress here to download the programme \nIt is free for HSMAI members working directly in the Hotel & Travel industry! \nPress here to sign up!\nUnderstanding the true value of loyalty programmes\nWho Should Attend: \n\nHotel ownership groups that wonder about the value of the loyalty programme (after all\, the owner may think “if it is such a strong brand\, why do I need a Loyalty programme?”)\nThose who want to know how to calculate the value of such programmes\nOthers involved in managing those guests who are part of the hotel’s loyalty programme\nRevenue managers who must learn to incorporate loyalty into their forecasting\n\nFollowing the educational programme we open for networking and drinks until 6:30 pm \nPress here to sign up! It is free from HSMAI members working directly in the Hotel & Travel industry!\nAs a member of HSMAI you can attend the HSMAI Day for free now. This is a new arrangement since last year\, linked to several changes and the new membership prices. Depending on what membership your company has with HSMAI\, you can have a certain amount of participants attending the HSMAI Day free of charge. \nIf you have any questions\, please contact Benedicte on bgb@hsmai.no \n  \nWe have a special rate for accommodation at this hotel with rooms from GBP 230. (Rates include VAT & Breakfast) Book HERE. The hotel is very popular so it fills up very quickly. First come first served! \n  URL:https://global.hsmai.org/event/the-hsmai-day-uk/ LOCATION:St James Court Hotel\, 54 Buckingham Gate\, Westminster\, London\, SW1E 6AF\, United Kingdom CATEGORIES:The Hsmai Day END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20190912T080000 DTEND;TZID=Europe/London:20190912T130000 DTSTAMP:20260413T044430 CREATED:20190617T051300Z LAST-MODIFIED:20190911T054153Z UID:10000487-1568275200-1568293200@global.hsmai.org SUMMARY:HSMAI Region Europe Leadership day- Internal event DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1562841178027{margin-bottom: 0px !important;}”] \n\nThis year´s Leadership Day will take place at beautiful St James Court Hotel in London which is part of Taj Hotels\nWe have a special rate for accommodation at this hotel with rooms from GBP 230. (Rates include VAT & Breakfast)\nBook HERE. The hotel is very popular so it fills up very quickly. First come first served!\n \nPress here to sign up\nTarget group: The Leadership Day is an internal event\, just for our Advisory Board members from the industry\, staff and the sponsors for the event. \nThe Leadership Day gives HSMAI Europe volunteers the opportunity to discuss and analyse the industry’s organisational challenges together with their peers in the hospitality industry. The programme will start at 8 am and last until 12pm followed lunch together with the participants at The HSMAI Day UK. \n  \nProgramme:[/vc_column_text][mk_table style=”style2″] \n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n07:30-08:00\nRegistration Networking coffee\n\n\n\n\n08:00- 08:15\n\nWelcome and update by Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n  \n  \n  \n  \n \nThe Moderator for the day is Anant Vithlani\, Vice President Sales in Nordic Choice Hotels and Chair of the HSMAI Region Europe Sales Advisory Board \n\n\n\n\n\n08:15-08:45\nPersonal introduction by all attendees\n\n\n\n\n08:45-10:15\nThe program will start with separate meetings of the six Advisory Boards\nAll meetings will take place in the same room. One round table per Advisory Board.\n\n\n\n\n10:15-12:00\nPresentations and Discussions\nThe chairs and others from the HSMAI Region Europe Advisory Boards will present what they have done and will do for the coming year and also to discuss current trends and challenges of the industry. The meeting give opportunities for executives to engage in a highly interactive roundtable format unique to HSMAI Region Europe\, facilitating a deeper understanding of the factors driving change\, and enabling them to find answers specific to their own business.You will hear from our six Advisory Boards: \n\nRevenue Optimisation\nDistribution\nMarketing and Branding\nSales\nInnovation\nPeople & Culture\n\nYou will also meet some of our sponsors\n\n\n\n\n12:00-13:00\nLunch together with the participants at The HSMAI Day UK\n\n\n\n\n[/mk_table][vc_column_text css=”.vc_custom_1562841129203{margin-bottom: 0px !important;}”] \n\nA big thank you to our sponsors!\n  \n \n  \n  \n \n  \n  \n \n  \n  \n \n  \n  \n[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-region-europe-leadership-day-internal-event/ LOCATION:St James Court Hotel\, 54 Buckingham Gate\, Westminster\, London\, SW1E 6AF\, United Kingdom CATEGORIES:Leadership Day END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20190911T123000 DTEND;TZID=Europe/London:20190911T203000 DTSTAMP:20260413T044430 CREATED:20190613T032659Z LAST-MODIFIED:20190911T054153Z UID:10000486-1568205000-1568233800@global.hsmai.org SUMMARY:HSMAI Region Europe Curate- An HSMAI Executive Insights Forum DESCRIPTION:An HSMAI Executive Insights Forum event included lunch and dinner \nThe main topic for the Curate this fall will be DESIGN THINKING — we think this could be another industry game-changer: design thinking\, a human-centred approach to creative problem solving that has major implications for the business of hospitality\, especially when it comes to powering innovations that harness the convergence of sales\, marketing\, and revenue optimisation. Our vision is to build an agenda with our signature mix of thought-provoking speakers from inside and outside our industry\, interactive discussions\, and collaborative brainstorming. \nPress here to download the programme\nThe Curate will take place at the beautiful St James Court Hotel in London which is part of Taj Hotels. \n  \nSign up here! \nIt is free to attend for Organisational HSMAI members!\nWe have a special rate for accommodation at this hotel with rooms from GBP 230. (Rates include VAT & Breakfast). Book HERE. The hotel is very popular so it fills up very quickly. First come first served! URL:https://global.hsmai.org/event/hsmai-region-europe-curate-an-hsmai-executive-insights-forum/ LOCATION:St James Court Hotel\, 54 Buckingham Gate\, Westminster\, London\, SW1E 6AF\, United Kingdom CATEGORIES:Curate END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190910T113000 DTEND;TZID=Asia/Shanghai:20190910T140000 DTSTAMP:20260413T044430 CREATED:20190829T122805Z LAST-MODIFIED:20190910T135721Z UID:10000511-1568115000-1568124000@global.hsmai.org SUMMARY:HSMAI and SKAL International Networking Luncheon DESCRIPTION:It is our pleasure to advise that SKAL Bangkok has partnered with HSMAI Thailand to bring you a special event. Please mark your calendars for our September Joint Networking Luncheon\, which will be held at: \nHoliday Inn Bangkok Sukhumvit\nSukhumvit Soi 22 \nThis is a great chance to make new contacts & industry friends\, learn more about tapping into the Russian travel market\, and of course enjoy our reputation for conducting business in a fun & delicious way!\nHSMAI (The Hospitality Sales & Marketing Association International) has an excellent reputation for conducting insightful learning events\, and their expertise in addressing on-trend topics by industry professionals is sure to make our September Networking Luncheon a truly engaging & interesting affair \nPRICING starts from THB500\nVENUE: Holiday Inn Bangkok Sukhumvit\nEmail: treasurer.skalbkk@gmail.com to register \n \nDmitry Chernyshev is the young and dynamic General Manager of the Siam@Siam Design Hotel Pattaya and has been with the hotel since its inception in 2014. He represents the 268-key property at travel trade shows in several foreign markets and displays exemplary leadership skills when it comes to positioning the hotel as one of the key players to be reckoned with in the FIT as well as MICE segments.\nWhat makes him an able team player and an unique general manager is that Dmitry Chernyshev has experience of virtually all front-of-the-house hotel departments. He started his career from kitchen service in Ireland and worked his way up to Front Office in Moscow; sommelier in Abu Dhabi; villa manager in the Seychelles and guest services with the Carnival cruise line in California. Prior to heading the Siam@Siam Design\, he had seven years of work experience with the Accor Group in Pattaya with the Sofitel and Pullman brands in various initiatives\, where he ensured a smooth co-ordination between all leading departments\, managed inventories and also supervised the sustainable development goals of the hotels. His most recent role was as EAM of the Pullman Pattaya Hotel G.\nWith a career span of 17-years in the international hospitality industry and two Bachelor degrees to his credit – one of which is in Hotel Management – Dmitry Chernyshev has a sound knowledge of hotel operations management and employs creative strategies to ensure guest satisfaction. His earlier experiences of working with a cruise line as well as one of the most popular and exclusive island destinations in the world – the Seychelles – have honed his ability to have a keen eye for detail. He is a proactive\, people’s person\, which makes him a natural when it comes to devising marketing techniques. Moreover\, Dmitry Chernyshev is a motivating and caring team leader\, whose motto is that the essence of hospitality applies equally to external as well as internal customers. He believes that comfort and wellbeing are not just paramount for the guests but also for the employees and therefore\, ensures their working environment enjoys a high service standard as well. \nEVENT DETAILS \n\nWhere: Holiday Inn Bangkok Sukhumvit\nNearest BTS: Asok & Phrom Phong\nWhen: 10th September | Registration 11:30am | Lunch 12 – 2pm\nWhat: 3 Course Lunch (Menu below)\, Wine\, Beer\, Soft Drinks & Water\nPrice: Young Skal 500 | Members 950 | Non-Members 1\,650\n\nMENU:\nAppetizer: Cream of Mushroom with Unsalted Butter & Focaccia Bread & Lavash (V)\nMain course: Baked Salmon | Caesar Salad | Creamy Spinach | Asparagus | Tomato coulis | Saffron Risotto OR Grill Beef Tenderloin | Caesar Salad | Garlic Mash Potatoes | Asparagus | Red wine Sauce | Saffron OR Vegetarian: Grilled Vegetable Lasagna | Caesar Salad | Baby Carrots | Saffron Risotto\nDessert: Warm Apple Tart with Coconut Ice Cream & Mango Aspic\, Fresh Fruits Tart \nEmail: treasurer.skalbkk@gmail.com to register URL:https://global.hsmai.org/event/hsmai-and-skal-international-networking-luncheon/ LOCATION:Holiday Inn Bangkok Sukhumvit\, Thailand CATEGORIES:Hsmai Partner Event ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/08/skal-and-hsmai-events-page.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190909 DTEND;VALUE=DATE:20190912 DTSTAMP:20260413T044430 CREATED:20190629T113257Z LAST-MODIFIED:20190909T054133Z UID:10000576-1567987200-1568246399@global.hsmai.org SUMMARY:Excelling at Customer Centricity\, the ECC Programme DESCRIPTION:An Executive Coach Certification aiming for a pledge to excellence!\nExcelling at Customer Centricity\, the ECC Programme\, is an Executive Coach Certification with the aim for\nparticipants to become enablers of a culture of customer centric excellence.\nComing up in London\, September 9 – 11 from 9 am to 5 pm\nSt James Court Hotel\, 54 Buckingham Gate\, Westminster\nWe have a special rate for accommodation at this hotel with rooms from GBP 230. (Rates include VAT & Breakfast)\nBook HERE. The hotel is very popular so it fills up very quickly. First come first served!\n  \nTarget group:\nLeaders and other potential change agents that: \n\nAre eager to create excellent customer satisfaction and a great company culture\nWant to bring the customer experience into the board room\nBelieve in enabling a culture of customer centricity is a winning strategy\n\n  \nExecutive Coaches are trained by HSMAI Master Trainers: \nMia Touzin Leffler\, Education Adviser HSMAI Region Europe \n  \n  \n  \n  \nGil Mulders\, Former Head of Learning Europe at IHG – InterContinental Hotels Group and Chair of the HSMAI Region Europe People & Culture Advisory Board \n  \n  \n  \nPeer reviews and ratings on social media influence customer choice\, your reputation and brand. To be competitive and deliver promises\, in a world where everyone can express their opinions online immediately\, it’s more important than ever to foster a healthy\, resilient customer centric culture in your organisation. \nHSMAI (Hospitality Sales & Marketing Association) has developed a certification for executive coaches to guide organisations to excel. The new certification enables participants to coach teams in delivering promises that have a positive impact on the perception of the brand in social media. \nThe seven areas covered are closely intertwined:\n\nDefine: Develop and define your service culture\nCare: Manage your stakeholders\nBe proactive online: Let social media work for you by creating “instagramable guest experiences”\nBuild cultural muscle: Use culture as a means of turning barriers into empowerment\nEngage stakeholders through thoughtful and strategic communication\nRecover from complaints and turn them into advocacy\nMeasure: Make sure you are measuring what matters\n\n\n‘For many years I have wondered what strategy is most important amongst the many. I know believe the Excelling at Customer Centricity is the single best’ \n– Mike Leven\, long time industry leader and international “hotel icon” about the ECC Programme. \n\n  \nDuration:\nExcelling in Customer Centricity’ Certification consists of 4 modules in 3 full days (including evenings). \n \n  \n  \n  \n  \n  \n  \nPrices:\nExecutive Coach Training: €1950 excl. VAT for the three-day programme per person (excl. travel and accommodation).\nIf you sign up before August 15 you will receive the toolkit worth the value of €500 each. After August 15 the price will be €2450 excl. VAT per person. This will be a small group for about 10 people. \nAre you interested in joining? \nPress here to sign up or contact us at postbox@hsmai.eu or + 44 7951 780976 \n  \n  URL:https://global.hsmai.org/event/excelling-at-customer-centricity-the-ecc-programme/ LOCATION:St James Court Hotel\, 54 Buckingham Gate\, Westminster\, London\, SW1E 6AF\, United Kingdom CATEGORIES:Service END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190828 DTEND;VALUE=DATE:20190829 DTSTAMP:20260413T044430 CREATED:20190730T084433Z LAST-MODIFIED:20190828T124136Z UID:10000492-1566950400-1567036799@global.hsmai.org SUMMARY:2019 August Luncheon DESCRIPTION: URL:https://global.hsmai.org/event/2019-august-luncheon/ LOCATION:Orlando\, FL\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190823T083000 DTEND;TZID=Europe/Amsterdam:20190823T110000 DTSTAMP:20260413T044430 CREATED:20190601T000309Z LAST-MODIFIED:20190823T043322Z UID:10000485-1566549000-1566558000@global.hsmai.org SUMMARY:HSMAI Breakfast Meeting in Oslo DESCRIPTION: URL:https://global.hsmai.org/event/hsmai-breakfast-meeting-in-oslo/ LOCATION:Thon Hotel Opera\, Dronning Eufemias gate 4\, Oslo\, 0191\, Norway ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190822T093000 DTEND;TZID=Asia/Shanghai:20190822T123000 DTSTAMP:20260413T044431 CREATED:20190527T192650Z LAST-MODIFIED:20190731T091110Z UID:10000482-1566466200-1566477000@global.hsmai.org SUMMARY:HSMAI Hotel Leaders Roundtable – Delhi DESCRIPTION:[vc_row][vc_column][vc_column_text] \n\n\n \n \n \n from \n \n \n \n to \n \n \n\n\n\n\n \n \n \n from \n \n \n \n to \n \n \n\n\nInvitation-only event for Hoteliers\nLeaders of Hotel Commercial\, Revenue\, Marketing\, Pricing\, Sales & Distribution for hotels in Asia Pacific meet up a few times per year to discuss the trends in hotel distribution\, digital\, business intelligence\, technology\, pricing strategies\, forecasting and metrics.  This group of leaders volunteer with HSMAI to create and deliver all types of learning for all hoteliers in Asia Pacific. \nPlease register for the HSMAI Hotel Strategy Conference. \nIf you lead these functions in your hotel company and wish to be invited\, please Contact Us. \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n \n\n\n\n\n\n \n\n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_pageable][vc_tta_section title=”Section 1″ tab_id=”1560731800772-41204e3b-3bf6″][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1560731800772-b57b57ac-740c”][/vc_tta_section][/vc_tta_pageable][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”6831″][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-hotel-leaders-roundtable-delhi/ CATEGORIES:Commercial,Digital,Events,Leadership,Marketing,Revenue ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/06/india-roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190820 DTEND;VALUE=DATE:20190821 DTSTAMP:20260413T044431 CREATED:20190801T084413Z LAST-MODIFIED:20190820T120024Z UID:10000499-1566259200-1566345599@global.hsmai.org SUMMARY:Summer Splash Social 2019 DESCRIPTION:Join us on August 20th to Celebrate the Summer! Tickets include a free drink ticket + hors d’ouvres Don’t forget to bring money for the raffle supporting the BC Hospitality Foundation. Amazing prizes to be won! Thank you to the Pinnacle Hotel Harbourfro URL:https://global.hsmai.org/event/summer-splash-social-2019/ LOCATION:Vancouver\, BC END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190808 DTEND;VALUE=DATE:20190809 DTSTAMP:20260413T044431 CREATED:20190712T024119Z LAST-MODIFIED:20190807T094422Z UID:10000580-1565222400-1565308799@global.hsmai.org SUMMARY:HSMAI Las Vegas Leadership Workshop DESCRIPTION: URL:https://global.hsmai.org/event/hsmai-las-vegas-leadership-workshop/ LOCATION:Las Vegas\, NV\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190806T083000 DTEND;TZID=Asia/Shanghai:20190807T163000 DTSTAMP:20260413T044431 CREATED:20190508T204654Z LAST-MODIFIED:20190730T091118Z UID:10000571-1565080200-1565195400@global.hsmai.org SUMMARY:HSMAI 2 Day Hotel Revenue Certificate Course in Shanghai\, China DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” attached=”true” column_padding=”5″ disable_element=”yes” css=”.vc_custom_1518135530732{background: #474747 url(https://hsmaiasia.org/wp-content/uploads/sites/12/2018/01/marina-bay-sands-image-from-website-cl-boqt38.jpg?id=2223) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=””][layerslider_vc id=”5″][/vc_column][/vc_row][vc_row 0=”” fullwidth=”true” css=”.vc_custom_1518135339641{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2018/01/marina-bay-sands-image-from-website-cl-boqt38.jpg?id=2223) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=””][vc_custom_heading text=”HSMAI 2 Day Hotel Revenue Certificate Course\nShanghai\, China” font_container=”tag:h1|font_size:36|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row css=”.vc_custom_1536040215593{background-color: #62b5e5 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=””][vc_custom_heading text=”TOPICS COVERED – DAY 1″ font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_accordions open_toggle=”-1″][vc_accordion_tab icon=”mk-icon-list-ol” title=”The Essential Components of Revenue Management”][vc_column_text css=”.vc_custom_1533780778826{margin-bottom: 0px !important;}”]The fundamental components of Revenue Management are applied to any business that has fixed capacity\, perishable inventory\, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  It’s not just about pricing.  The discipline involves many skills and this initial course will introduce you to each one. \nYou will learn\n\nThe main elements of the function of Revenue Management\nUnderstand Revenue Management Terms and definitions\nTo identify a revenue management career path\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-ticket” title=”Understanding your guests pathway to booking”][vc_column_text css=”.vc_custom_1533781145752{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow customers shop for accommodation\nLearn what drives customers search and selection process\nLearn what influences their choices during their search (including travel agents)’\nThe customer journey\, from dreaming about a holiday\, to shopping\, booking\, and experiencing the holiday or trip\nTravel inspiration how do we find the inspiration to travel\, and where to travel to?\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-puzzle-piece” title=”Market Segmentation”][vc_column_text css=”.vc_custom_1533781293684{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat segmentation is\nWhy hotels segment their markets\nHow to define each segment e.g. Corporate\, Events\, Wholesale\, Retail etc\nIs a channel the same as a segment?\nHow to use this segmentation to gain insights and improve bottom line results\nUnderstand different consumer behaviours in difference channel\nUnderstand the different terms and strategies around using Segments vs Channels vs personalised offer\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-building-o” title=”Understanding the Hospitality Industry”][vc_column_text css=”.vc_custom_1533781230366{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat are the fundamental principles of Economics and their role in Hotel Revenue Management?\nHow do Revenue Directors monitor and measure their competitor marketplace?\nHow do Hotel Managers identify true competitor properties?\nHow do you read competitor reports and use other data to derive strategic insights\, and use the data to make better decisions?\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-arrows-alt” title=”Distribution”][vc_column_text css=”.vc_custom_1533874771108{margin-bottom: 0px !important;}”] \nYou Will Learn:\n\nThe definition of Distribution within the Accommodation sector\nThe definition of accommodation Inventory and how it is managed\nThe types of distribution channels\nThe factors of the Cost of Sale\nThe steps to implementing a successful Distribution Strategy\nThe important role of technology in a Distribution Strategy\nThe definition of Rate Parity and its role in Distribution\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-binoculars” title=”Rooms Forecasting”][vc_column_text css=”.vc_custom_1533874899798{margin-bottom: 0px !important;}”] \nYou will Learn:\n\nWhat are the different types of forecasts?\nWhat are the objectives for each of the types of forecasts?\nWhat information do I need to put a forecast together?\nHow do I find this information?\nWhat questions should I ask when putting together a forecast?\nHow often should I be adjusting the forecasts?\nWhat are the steps that I need to follow to put the forecast together?\nWhat is the difference between unconstrained and constrained demand?\nWhat are the elements of an accurate forecast?\n\n[/vc_column_text][/vc_accordion_tab][/vc_accordions][vc_empty_space height=”30px”][vc_custom_heading text=”TOPICS COVERED – DAY 2″ font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes”][vc_accordions open_toggle=”-1″][vc_accordion_tab icon=”mk-icon-area-chart” title=”Revenue Strategy”][vc_column_text css=”.vc_custom_1533875061182{margin-bottom: 0px !important;}”]You will learn:   \n\nTo understand the components of a good revenue strategy;\nDifferent revenue strategies explained;\nPricing Strategy;\nExercises in how to use the Revenue Strategy to manage day-to-day tactics;\nInventory Control- how inventory can impact on sales. If forecasting constraint\, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory.\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-dollar” title=”Hotel Rooms Pricing”][vc_column_text css=”.vc_custom_1536034455951{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow to price your different room types\nDifferent types of pricing explained – what and why:\n\nBAR\, Rack\, Group\, Corporate\, Tactical vs Strategic pricing\, Mobile only pricing – why?\, Wholesalers\, Static vs Dynamic rates\, Corporate & Event\, Opaque Pricing\, Length of Stay Pricing\, Loyalty clubs and Closed User Group rates\n\n\nPackages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?\nUnderstanding the impact on discounting -How to calculate Occupancy needed to offset discounts\nUnderstanding the influences on pricing including decoy and anchor pricing\nLead time and its impact on pricing\nDisplacement Analysis\nContracts\nTechnology available to monitor and manage pricing\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-brain” title=”Understanding Business Intelligence for Hotels”][vc_column_text css=”.vc_custom_1533875225988{margin-bottom: 0px !important;}”] \nAll business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need\, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence.\nYou will learn:\n\nWhat types of reports do RM’s create\nWhere is data available\nHow to read\, and gain insights from data and reports\nHow to present data in easily digestible format\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-people” title=”Roles\, Structure and Revenue Meetings”][vc_column_text css=”.vc_custom_1533875378062{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the different types of structures and the benefits and challenges of each;\nTo understand the key elements of how revenue management integrates into an organisation;\nThe company culture is key to being successful in revenue roles\, learn why\nTo understand the key elements of how revenue management integrates into an organisation;\nLearn about the various roles that Revenue staff perform\n\nTo understand the importance of the Revenue Meeting and how it contributes to the culture across the business. \n\nImportance of regular revenue meeting involving all department heads of hotel\nWhat to discuss?\nWhat reports to distribute prior to the meeting\nHow to ensure meeting is effective in setting strategy instead of just reviewing reports\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-exclamation” title=”IMPORTANT NOTES ON THE WORKSHOP AGENDA”][vc_column_text css=”.vc_custom_1536035104240{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  Its a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  The workshop is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  The workshop has been designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Essential Components of Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][/vc_accordion_tab][/vc_accordions][/vc_column][/vc_row][vc_row 0=””][vc_column width=”1/3″][mk_button dimension=”flat” corner_style=”rounded” size=”large” url=”https://hsmaiasia.org/events-asia/”]2019 EVENTS[/mk_button][/vc_column][vc_column width=”1/3″][mk_button corner_style=”rounded” size=”large” url=”https://hsmaiasia.org/partner-conference-packages/”]PARTNERSHIP[/mk_button][/vc_column][vc_column width=”1/3″][mk_button corner_style=”rounded” size=”large” url=”https://hsmaiasia.org/membership/”]Join HSMAI[/mk_button][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-2-day-hotel-revenue-certificate-course-in-shanghai-china/ CATEGORIES:Events,Revenue,Training Workshop ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/05/workshop-china-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190804 DTEND;VALUE=DATE:20190810 DTSTAMP:20260413T044431 CREATED:20190507T163348Z LAST-MODIFIED:20190804T025637Z UID:10000569-1564876800-1565395199@global.hsmai.org SUMMARY:HSMAI Region Europe COMMERCIAL SUMMER CAMP 2019 DESCRIPTION:A great idea\, initiated by the Revenue Management Advisory Board and supported with a lot of enthusiasm by the other Advisory Boards\, is now a reality!\nWe are proud to present you the \nHSMAI Region Europe\nCOMMERCIAL SUMMER CAMP 2019\n4th – 9th of August 2019\nDoubleTree by Hilton\, Amsterdam (Oosterdoksstraat 4\, 1011 DK) \nPress here for more information. URL:https://global.hsmai.org/event/hsmai-region-europe-commercial-summer-camp-2019/ LOCATION:DoubleTree by Hilton Amsterdam Centraal Station\, 4 Oosterdoksstraat\, Amsterdam\, NH\, 1011 DK\, Netherlands CATEGORIES:Innovation,Marketing,Meetconnect,People,Revenue,Sales,Service ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/05/fullsizeoutput_1f3.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Melbourne:20190724T080000 DTEND;TZID=Australia/Melbourne:20190725T170000 DTSTAMP:20260413T044431 CREATED:20190617T143655Z LAST-MODIFIED:20190723T025201Z UID:10000489-1563955200-1564074000@global.hsmai.org SUMMARY:NoVacancy Accommodation Business Expo DESCRIPTION:[vc_row][vc_column][vc_single_image image=”6797″ img_size=”FULL”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text title=”AFDAFDAS” css=”.vc_custom_1560730805101{margin-bottom: 0px !important;}”] \n\n\n \n \n \n from \n \n \n \n to \n \n \n\n\nNoVacancy is Australia’s largest and most important exhibition for connecting suppliers with decision makers across the hotel and hospitality industry. From distribution to design and finance to F&B\, NoVacancy covers every facet of hotel management and the entire supply chain including revenue and distribution professionals. Don’t miss the Hotel Marketing Summit on 24 July! Customer expectations are on the rise\, and reaching and capturing the attention of prospective guests getting harder. Learn from marketing gurus who’ll share expertise\, hot tips and big ideas to drive your marketing strategy from mediocre to mastermind. \n NoVacancy is FREE to attend for all hotel and hospitality industry professionals. That’s right – access to hundreds of industry-leading exhibitors\, dozens of curated education sessions\, and thousands of the best and brightest industry peers – all for FREE. \nGet your free ticket now!  \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n  \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n \n\n\n\n  \n\n  \n  \n  \n  \n[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/novacancy-accommodation-business-expo/ LOCATION:ICC Sydney Exhibition Centre\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia CATEGORIES:Hsmai Partner Event ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/06/nv19_logo_rgb_hor_lockup-01.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190724 DTEND;VALUE=DATE:20190725 DTSTAMP:20260413T044431 CREATED:20190621T084502Z LAST-MODIFIED:20190724T061126Z UID:10000491-1563926400-1564012799@global.hsmai.org SUMMARY:2019 July Luncheon DESCRIPTION: URL:https://global.hsmai.org/event/2019-july-luncheon/ LOCATION:Kissimmee\, FL\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190710T113000 DTEND;TZID=Asia/Shanghai:20190710T140000 DTSTAMP:20260413T044431 CREATED:20190527T192653Z LAST-MODIFIED:20190711T013852Z UID:10000483-1562758200-1562767200@global.hsmai.org SUMMARY:Chief Commercial Officers Executive Roundtable Singapore DESCRIPTION:from \n \n \n \n to \n \n \n\n\n10th July\, 2019 – Invitation-only event\nLeaders of Hotel Revenue\, Pricing & Distribution for hotels in Asia Pacific meet up a few times per year to discuss the trends in hotel distribution\, digital\, business intelligence\, technology\, pricing strategies\, forecasting and metrics.  This group of leaders volunteer with HSMAI to create and deliver all types of learning for all hoteliers in Asia Pacific. \nPlease register for the HSMAI Hotel Strategy Conference.   \nIf you lead these functions in your hotel company and wish to be invited\, please Contact Us. \n  \n  \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/chief-commercial-officers-executive-roundtable-singapore/ LOCATION:Sands Expo & Exhibition Center Singapore\, 10 Bayfront Avenue\, SIngapore\, 018956\, Singapore CATEGORIES:Commercial,Digital,Events,Leadership,Revenue ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/05/membership-image-small-banner.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190709T083000 DTEND;TZID=Asia/Shanghai:20190716T170000 DTSTAMP:20260413T044431 CREATED:20190410T042554Z LAST-MODIFIED:20190708T212116Z UID:10000481-1562661000-1563296400@global.hsmai.org SUMMARY:HSMAI Hotel Strategy Conference Asia Pacific 2019 DESCRIPTION:from \n \n \n \n to \n \n \n\n\nOne Day Conference\nHSMAI Digital Marketing Strategy Conference – the only place to see the Hotel leaders in Asia Pacific sharing their insights and knowledge on trends in Hotel marketing\, Optimization\, Content Marketing\, Personalisation\, Data and more. \nExecutive Roundtable\nHSMAI Chief Commercial Officers Executive Round Table is an ‘invitation-only’ event for the most senior hotel leaders in Digital Marketing\, Sales\, Revenue\, Distribution and Marketing in Asia Pacific. \nHSMAI Academy Day\nDay Two is a full day of educational workshops presented by the HSMAI Academy. Topics such as “Using data to improve your revenue”. Also learn about how to get Certified in Digital Marketing (CHDM) and Revenue Management (CRME). \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/hsmai-hotel-strategy-conference-asia-pacific-2019/ LOCATION:Marina Bay Sands Expo and Convention Centre\, 10 Bayfront Avenue\, Singapore\, Singapore\, 018956\, Singapore CATEGORIES:Digital,Distribution,Leadership,Marketing,Revenue,Sales ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/04/hsmai_strategy-conf-250x250_no-date_asia-pacific-e1531720797432.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190702T150000 DTEND;TZID=Europe/Amsterdam:20190702T220000 DTSTAMP:20260413T044431 CREATED:20190529T231843Z LAST-MODIFIED:20190702T164101Z UID:10000484-1562079600-1562104800@global.hsmai.org SUMMARY:HSMAI SUMMER PARTY! DESCRIPTION:[vc_row][vc_column][vc_column_text] \n– EXCITING UPDATE SUMMER PARTY! –\n ||    2nd of July    || 3-10pm ||    @ Amstel Boathouse || \n |    Educational    | BBQ |  Drinks | Dancing    | Music | \n  \n\nThe building-blocks of a contemporary brand. \n How next generation brands are built; \nframework & toolbox.\nA 3-hour interactive session with Monna Nordhagen!\n \nMonna Nordhagen\, Nordic Strategy Director\, Scandinavian Design Group.\nMonna is a frequent speaker on branding related topics and the Author of ”Rockets and Rebels – Strategy for leaders and others who want to build brands people care about”. She is a strongly committed adviser for bold clients large and small\, local and global\, with new or established brands. Often said to be overly engaged\, and always with high ambitions for what brands can be and do. \nMonna thinks brandings’ potential to play a role in improving sustainable growth\, engaging people and influencing decisions has never been greater. But it is impossible to develop strong brands\, categories and companies for the future with yesterday’s thinking. She talks about adopting design thinking\, creative tools\, analytics and processes based on the latest academic and professional insights into how brands\, businesses and people work.   \n\n– SUMMER PARTY! –\n ||    2nd of July    ||    3-10pm    ||    @ Amstel Boathouse    || \n\n |    Educational    |    BBQ    |    Drinks    |    Dancing    |    Music    | \n  \nWe are very happy that Monna will join us at the Summer Party on July 2nd. \nBring your colleagues and join us for this inspiring session followed by a BBQ\, drinks and music! \nMake sure not to miss out on this unique opportunity! \nSign up today by pressing here!\n  \nA big thank you to our partner\n[/vc_column_text][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-summer-party/ LOCATION:Amstel Boathouse\, Amsteldijk 223\, Amsterdam\, 1079 LK\, Netherlands CATEGORIES:Afternoon Meeting,Marketing,Revenue,Sales ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/05/amstel-boathouse-photo.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190627 DTEND;VALUE=DATE:20190628 DTSTAMP:20260413T044431 CREATED:20190508T195731Z LAST-MODIFIED:20190627T110257Z UID:10000570-1561593600-1561679999@global.hsmai.org SUMMARY:Summer Social DESCRIPTION:Summer Social URL:https://global.hsmai.org/event/summer-social/ LOCATION:Washington\, DC\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20190624T123000 DTEND;TZID=Europe/London:20190624T160000 DTSTAMP:20260413T044431 CREATED:20190424T151241Z LAST-MODIFIED:20190624T092136Z UID:10000565-1561379400-1561392000@global.hsmai.org SUMMARY:HSMAI Think Tank at Google in London- By invitation only DESCRIPTION:[vc_row][vc_column][vc_column_text] \nIs the technology blurring the lines between Sales and Marketing?\nJoin HSMAI and our members Google\, TravelClick and Nordic Choice Hotels in London June 24th at the Google`s office for an interactive day. Secure your ticket today. We have limited spaces and it is open just for leaders working directly in the hotel industry. Delegates will engage with colleagues and peers\, sharing insights and experiences throughout this day \nWhat you can expect from the event:\nHosted at Google’s Central St Giles office in London\, we bring leaders from Sales and Marketing in Hospitality and ask if the availability of data and technology mean that traditional roles of Sales and Marketing within their organisations are increasingly blurred. \nAnant Vithlani\, Vice President Sales\, Nordic Choice Hotels will facilitate the discussion\, following presentations from Edward Lines\, Industry Manager at Google and Jerome Wise\, Senior VP at TravelClick. \nYou will leave the day with a better understanding of how the sales and marketing landscape has evolved\, how data and tech can be harnessed to generate results for your business and have meaningful discussion and debate with fellow leaders in the hospitality industry. \nA written summary from the day will be exclusively distributed to HSMAI members following the event. \nSign up today!\nProgramme[/vc_column_text][mk_table] \n\n\n\nTime\nWhat\nWho\n\n\n\n\n\n12.30-13:00\nLunch and networking\n\n\n\n\n13:00-13:10\nWelcome & Update by Ingunn Hofseth\, President & CEO\, HSMAI Region Europe\n\n \nIngunn Hofseth \n\n\n\n\n\n13:10-13:30\nIntroduction of all delegates\n\n\n\n\n\n\n\nHow hotels should think regarding strategies for Customer Acquisition.\nHow does the Sales Process look like and what has changed caused by a new digital landscape.\nTechnology could support and develop sales processes and with the help of that Marketing could play an important role in finding new clients.\n\nBy Anant Vithlani\, Vice President Sales\, Nordic Choice Hotels and Chair of the HSMAI Region Europe Sales Advisory Board \n \n\n \nAnant Vithlani \n\n\n\n\n\n\n\n\nWhere does marketing stop and sales take over? Is Paid Media Sales or Marketing? \nConsidering the channels that are delivering business and the percentages are the sales organisations structured appropriately.\n\nJerome and Ed are going to deliver a joint session that first looks at the data that is available today to hotels to make more informed decisions and then move into how this data can improve the effectiveness and efficiency of digital media campaigns and how that can be leveraged to drive better performance. \n  \nBy Edward Lines\, Industry Manager\, Google and member of the HSMAI Region Europe Marketing Advisory Board \n& Jerome Wise\, Vice President – Enterprise Clients\, TravelClick \n  \n \n\n \nEdward Lines \n\n \nJerome Wise \n\n\n\n\n\n\nInteractive session \nDelegates will engage with colleagues and peers\, sharing insights and experiences throughout this day\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row] \nSign up today!\n  \n*This event is INVITATION-ONLY. This means that all sign-ups will be considered individually. If you do not fit our target group we unfortunately have to exclude you from this event. If you do\, we will send out a seperate confirmation email to you.* URL:https://global.hsmai.org/event/hsmai-think-tank-at-google-hq-in-london-by-invitation-only/ LOCATION:Google London\, 1-13 St Giles High St\, London\, WC2H 8AG\, United Kingdom CATEGORIES:Think Tank ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/05/london_scenery.jpg END:VEVENT END:VCALENDAR