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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230404
DTEND;VALUE=DATE:20230509
DTSTAMP:20260404T063653
CREATED:20230207T102550Z
LAST-MODIFIED:20230404T124055Z
UID:10001034-1680566400-1683590399@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials Web Series
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-23/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230404
DTEND;VALUE=DATE:20230509
DTSTAMP:20260404T063653
CREATED:20230207T102549Z
LAST-MODIFIED:20230404T124054Z
UID:10001032-1680566400-1683590399@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials Web Series
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-21/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230404
DTEND;VALUE=DATE:20230509
DTSTAMP:20260404T063653
CREATED:20230207T102548Z
LAST-MODIFIED:20230404T124052Z
UID:10001030-1680566400-1683590399@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials Web Series
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-19/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230404
DTEND;VALUE=DATE:20230509
DTSTAMP:20260404T063653
CREATED:20230207T102548Z
LAST-MODIFIED:20230404T124053Z
UID:10001031-1680566400-1683590399@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials Web Series
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-20/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230403T203000
DTEND;TZID=UTC:20230403T220000
DTSTAMP:20260404T063653
CREATED:20230121T082824Z
LAST-MODIFIED:20230321T131043Z
UID:10001009-1680553800-1680559200@global.hsmai.org
SUMMARY:Suhoor – Beach Rotana\, Abu Dhabi
DESCRIPTION:
URL:https://global.hsmai.org/event/tt-abu-dhabi/
LOCATION:Beach Rotana\, 10th Street\, Abu Dhabi\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/beach-rotana-300-300-px-gHkgzc.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20230331T160000
DTEND;TZID=Asia/Singapore:20230331T180000
DTSTAMP:20260404T063653
CREATED:20230214T065545Z
LAST-MODIFIED:20230331T085550Z
UID:10001048-1680278400-1680285600@global.hsmai.org
SUMMARY:Education & Networking – Singapore
DESCRIPTION:[vc_row][vc_column][vc_custom_heading text=”EDUCATION & NETWORKING EVENT – SINGAPORE” font_container=”tag:h1|font_size:42|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1679296990413{margin-bottom: 0px !important;}”]Please join us for our first Singapore Education & Networking Event for 2023\, at MySpace (above Beast & Butterflies) M Social Singapore. \nWe will be starting at 4pm with a Q1-2023 wrap up followed by a Ted Talk style special guest speaker on Commercial hot topics. Then of course some drinks & networking to make new friends. \nPlease note this event has a maximum capacity so kindly REGISTER NOW to reserve your spot.[/vc_column_text][vc_row_inner][vc_column_inner][vc_separator border_width=”3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][mk_employees style=”classic” column=”2″ description=”false” employees=”6635\, 24511″][/vc_column][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]REGISTER NOW[/mk_ornamental_title][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/edu-networking-event-singapore/
LOCATION:M Social Singapore – MySpace\, 90 Robertson Quay\, Singapore\, Singapore\, 238259
CATEGORIES:Chapter Events
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/03/sing-pup-networking-31st-mar-social-posts-EH6FMm.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230330
DTEND;VALUE=DATE:20230331
DTSTAMP:20260404T063653
CREATED:20230322T121105Z
LAST-MODIFIED:20230330T122614Z
UID:10001081-1680134400-1680220799@global.hsmai.org
SUMMARY:Global Meetings Industry Day Celebration
DESCRIPTION:The POWer of ReConnecting in 2023: From WTF to WFH
URL:https://global.hsmai.org/event/global-meetings-industry-day-celebration/
LOCATION:New York\,
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230328T150000
DTEND;TZID=Australia/Sydney:20230328T173000
DTSTAMP:20260404T063653
CREATED:20230113T022847Z
LAST-MODIFIED:20230328T084056Z
UID:10001002-1680015600-1680024600@global.hsmai.org
SUMMARY:Revenue Leaders Roundtable – Sydney
DESCRIPTION:[vc_row][vc_column][vc_custom_heading text=”REVENUE LEADERS ROUNDTABLE – SYDNEY” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_custom_heading text=”INVITATION ONLY” font_container=”tag:h4|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1675753851846{padding-bottom: 25px !important;}”][vc_column_text css=”.vc_custom_1675754322928{margin-bottom: 0px !important;}”]HSMAI Revenue Leaders Roundtables are networks of like-minded senior hotel leaders that meet face-to-face – from revenue and distribution. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. All HSMAI Roundtables are by invitation only. Individuals are invited based on their specific role at a specific Hotel brand. Invitations are non-transferable. Roundtables are hosted by HSMAI Asia Pacific. While there is no cost to attend\, all attendees are expected to be members of HSMAI.  Please contact us if you would like to be invited and you head up a commercial discipline for your brand.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”1410″ img_size=”medium” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″][vc_btn title=”JOIN HSMAI” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” align=”center” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fproduct%2Fhsmai-membership%2F|title:HSMAI%20Membership|target:_blank” el_class=”get_my_copy”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-revenue-leaders-roundtable-sydney/
LOCATION:SYDNEY CBD HOTEL\, TBA\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Events,National Roundtables,Revenue,Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/revenue-leaders-roundtable-sydney-march-L4rrA3.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20230328T090000
DTEND;TZID=Australia/Sydney:20230328T113000
DTSTAMP:20260404T063653
CREATED:20230113T022844Z
LAST-MODIFIED:20230328T084055Z
UID:10001001-1679994000-1680003000@global.hsmai.org
SUMMARY:Sales & Marketing Leaders Roundtable – Sydney
DESCRIPTION:[vc_row][vc_column][vc_custom_heading text=”HSMAI HOTEL SALES & MARKETING LEADERS ROUNDTABLE – SYDNEY” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1675753678593{padding-top: 25px !important;padding-bottom: 0px !important;}” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fmembership%2F|title:Sojern”][vc_custom_heading text=”INVITATION ONLY” font_container=”tag:h4|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1675753602113{padding-top: 15px !important;padding-bottom: 25px !important;}” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fmembership%2F|title:Sojern”][vc_column_text css=”.vc_custom_1675753302462{margin-bottom: 0px !important;padding-bottom: 25px !important;}”]HSMAI Sales & Marketing Leaders Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually – from commercial streams of sales\, marketing\, digital or distribution. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. All HSMAI Roundtables are by invitation only. Individuals are invited based on their specific role at a specific Hotel brand. Invitations are non-transferable. Roundtables are hosted by HSMAI Asia Pacific. While there is no cost to attend\, all attendees are expected to be members of HSMAI.  Please contact us if you would like to be invited and you head up a commercial discipline for your brand.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”265″ img_size=”medium” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″][vc_btn title=”JOIN HSMAI” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fmembership%2F|title:Membership”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-sales-marketing-leaders-roundtable-sydney/
LOCATION:SYDNEY CBD HOTEL\, TBA\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Chapter Events,Digital,Events,Leadership,Marketing,National Roundtables,Roundtable,Sales
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/sales-marketing-leaders-roundtable-sydney-march-1-6kjQWR.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230323
DTEND;VALUE=DATE:20230324
DTSTAMP:20260404T063653
CREATED:20230219T112613Z
LAST-MODIFIED:20230323T121052Z
UID:10001055-1679529600-1679615999@global.hsmai.org
SUMMARY:Deeper Insight into What is Coming to LV
DESCRIPTION:
URL:https://global.hsmai.org/event/deeper-insight-into-what-is-coming-to-lv/
LOCATION:Las Vegas\, NV\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T140000
DTEND;TZID=UTC:20230322T153000
DTSTAMP:20260404T063653
CREATED:20230202T102952Z
LAST-MODIFIED:20230322T132626Z
UID:10001029-1679493600-1679499000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-17/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T140000
DTEND;TZID=UTC:20230322T153000
DTSTAMP:20260404T063653
CREATED:20230124T083053Z
LAST-MODIFIED:20230124T083053Z
UID:10001017-1679493600-1679499000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-12/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230322
DTEND;VALUE=DATE:20230323
DTSTAMP:20260404T063653
CREATED:20230222T112542Z
LAST-MODIFIED:20230322T121104Z
UID:10001063-1679443200-1679529599@global.hsmai.org
SUMMARY:March 2023 Luncheon
DESCRIPTION:
URL:https://global.hsmai.org/event/march-2023-luncheon/
LOCATION:Orlando\, FL\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230320T150000
DTEND;TZID=UTC:20230320T183000
DTSTAMP:20260404T063653
CREATED:20230309T124037Z
LAST-MODIFIED:20230320T131043Z
UID:10001072-1679324400-1679337000@global.hsmai.org
SUMMARY:Executive Roundtables – By Invitation only
DESCRIPTION:HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. \nEach agenda is designed based on extensive input from invitees around the topics that are most important for them to discuss with their peers. \nAll Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable.
URL:https://global.hsmai.org/event/executive-roundtables-by-invitation-only/
LOCATION:Rixos Premium Dubai JBR\, The Walk Jbr Jumeirah Beach Residence Al Mamsha Street\, Dubai\, 643660\, United Arab Emirates
CATEGORIES:Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/03/executive-roundtable-300x300-1-oiNvql.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T183000
DTEND;TZID=UTC:20230316T203000
DTSTAMP:20260404T063653
CREATED:20221216T022718Z
LAST-MODIFIED:20230316T125607Z
UID:10000979-1678991400-1678998600@global.hsmai.org
SUMMARY:TT AUH – West Bay Lounge\, Radisson Blu Abu Dhabi Corniche
DESCRIPTION:[vc_row][vc_column][vc_btn title=”Register Now” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttauh%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tt-auh-hamiltons-saadiyat-rotana-resort-and-villas-abu-dhabi/
LOCATION:West Bay Lounge\, Corniche Rd - Al Bateen\, Abu Dhabi\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/westbay-300-300-px-DGZhsn.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T183000
DTEND;TZID=UTC:20230316T203000
DTSTAMP:20260404T063653
CREATED:20221216T022717Z
LAST-MODIFIED:20230316T125606Z
UID:10000978-1678991400-1678998600@global.hsmai.org
SUMMARY:TT DXB – FireLake Grill House\, Radisson Blu Waterfront
DESCRIPTION:[vc_row][vc_column][vc_btn title=”Register Now” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tt-dxb-firelake-radisson-blu-waterfront/
LOCATION:Firelake\, Radisson Blu Waterfront\, Business Bay\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/firelake-300-300-px-SbUAyt.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T140000
DTEND;TZID=UTC:20230315T153000
DTSTAMP:20260404T063653
CREATED:20230202T102951Z
LAST-MODIFIED:20230315T124804Z
UID:10001028-1678888800-1678894200@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-16/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T140000
DTEND;TZID=UTC:20230315T153000
DTSTAMP:20260404T063653
CREATED:20230124T083052Z
LAST-MODIFIED:20230124T083052Z
UID:10001016-1678888800-1678894200@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-11/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T080000
DTEND;TZID=UTC:20230315T120000
DTSTAMP:20260404T063653
CREATED:20221215T022719Z
LAST-MODIFIED:20230315T124804Z
UID:10000977-1678867200-1678881600@global.hsmai.org
SUMMARY:KSA Power Breakfast
DESCRIPTION:
URL:https://global.hsmai.org/event/ksa-power-breakfast/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/02/pb-mar15-jed-en-300x300-1-TIoUW5.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T080000
DTEND;TZID=UTC:20230314T170000
DTSTAMP:20260404T063653
CREATED:20221214T022846Z
LAST-MODIFIED:20230131T101555Z
UID:10000976-1678780800-1678813200@global.hsmai.org
SUMMARY:KSA Power Breakfast – Mecca
DESCRIPTION:
URL:https://global.hsmai.org/event/ksa-power-breakfast-mecca/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/ksa-power-breakfast-mecca_generic-He9MYz.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230314
DTEND;VALUE=DATE:20230316
DTSTAMP:20260404T063653
CREATED:20230218T065552Z
LAST-MODIFIED:20230314T082539Z
UID:10001054-1678752000-1678924799@global.hsmai.org
SUMMARY:Direct Booking Summit 2023 – Bangkok
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/03/hsmai-panel.png” image_size=”medium” link=”https://www.eventbrite.co.uk/e/direct-booking-summit-bangkok-2023-tickets-72091588883?discount=HSMAI20″ align=”center”][vc_empty_space][vc_custom_heading text=”COME AND SEE HSMAI AT THE DIRECT BOOKING SUMMIT” font_container=”tag:h1|font_size:36|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_column_text align=”center” css=”.vc_custom_1676700715256{margin-bottom: 0px !important;}”] \nHSMAI Asia Pacific will be conducting a workshop session on ‘Privacy and First Party Data’ at the upcoming Direct Booking Summit\, on 14th March. Join us to learn more about Privacy compliance\, and get practical instruction on how to gain & utilise First Party Data going forward with your marketing teams. \n[/vc_column_text][vc_empty_space][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f” margin_bottom=”50″]Learn from the best[/mk_ornamental_title][vc_column_text css=”.vc_custom_1676436040134{margin-bottom: 0px !important;}”] \nRegional and international industry leaders debate the best approach for 2023. Leave with a complete direct booking strategy for years to come. \n[/vc_column_text][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Something for Everyone[/mk_ornamental_title][vc_column_text css=”.vc_custom_1676436128936{margin-bottom: 0px !important;}”] \nAn agenda packed with insights for revenue managers\, marketing managers and rising stars. Bring your whole team – buy two tickets and get a third free! \n[/vc_column_text][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”] \nMore than just a Summit[/mk_ornamental_title][vc_column_text css=”.vc_custom_1676436175345{margin-bottom: 0px !important;}”] \nLeave with a personalized hotel parity report and a one-on-one coaching session with a direct booking expert. Plus the next 10 people to purchase their tickets will even get a free website audit. \n[/vc_column_text][vc_empty_space height=”50px”][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”Lato” font_type=”google” font_size=”35″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”lemo-single” nss_align=”center” ornament_color=”#52247f”] \nSPEAKERS \n[/mk_ornamental_title][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_button dimension=”flat” size=”medium” url=”https://hsmaiasia.org/team/yulia-askhadulina/” align=”center”]Yulia Askhadulina[/mk_button][vc_single_image image=”25599″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank”][/vc_column][vc_column width=”1/2″][mk_button dimension=”flat” size=”medium” url=”https://hsmaiasia.org/team/luis-carvalho/” align=”center”]Luis Carvalho[/mk_button][vc_single_image image=”25598″ img_size=”medium” alignment=”center” onclick=”custom_link”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”Lato” font_type=”google” font_size=”20″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”] \nGet your tickets here for an HSMAI Discount 20% Off! \n[/mk_ornamental_title][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”” txt_align=”center” shape=”square”][/vc_cta][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/direct-booking-summit-2023-bangkok/
LOCATION:Siam Kempinski Hotel Bangkok\, 991/9 Rama I Rd\, Pathum Wan\, Bangkok\, Thailand\, 10330
CATEGORIES:Commercial,Digital,Events,Hsmai Partner Event,Marketing,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/02/hsmai-asia-pacific-QY7ite.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20230313T150000
DTEND;TZID=Asia/Bangkok:20230313T173000
DTSTAMP:20260404T063654
CREATED:20230113T022854Z
LAST-MODIFIED:20230313T082539Z
UID:10001004-1678719600-1678728600@global.hsmai.org
SUMMARY:Thailand General Manager Roundtable
DESCRIPTION:[vc_row][vc_column][vc_custom_heading text=”HSMAI General Managers Roundtable” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes”][vc_column_text]HSMAI General Managers Roundtables are networks of like-minded hotel & resort General Managers that meet face-to-face and virtually – to discuss commercial issues and challenges in the areas of revenue\, sales\, marketing and distribution. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. All HSMAI Roundtables are by invitation only. Individuals are invited based on their specific role at a specific Hotel brand. Invitations are non-transferable.[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-general-managers-roundtable-bangkok-2/
LOCATION:Hyatt Regency Bangkok Sukhumvit\, 1 Soi Sukhumvit 13\, Khlong Toei Nuea\, Watthana\,\, Bangkok\, Bangkok\, 10110\, Thailand
CATEGORIES:Events,Roundtable
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/gmrt-bangkok-IW7viH.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230313T090000
DTEND;TZID=UTC:20230313T120000
DTSTAMP:20260404T063654
CREATED:20221214T022845Z
LAST-MODIFIED:20230313T124032Z
UID:10000975-1678698000-1678708800@global.hsmai.org
SUMMARY:KSA Power Breakfast – Riyadh
DESCRIPTION:[vc_row][vc_column][vc_btn title=”Sign up now” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fruhpower-breakfast-%25d8%25a7%25d9%2586%25d8%25b7%25d9%2584%25d8%25a7%25d9%2582%25d8%25a9-%25d8%25a7%25d9%2584%25d8%25b5%25d8%25a8%25d8%25a7%25d8%25ad%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/ksa-power-breakfast-riyadh-2/
LOCATION:Hilton Riyadh Hotel & Residences\, 6623 Al Shohadaa Eastern Ring Road\, Riyadh\, 13241-2892\, Saudi Arabia
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/01/pb-mar15-ruh-en-300x300-1-cB4UKW.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T140000
DTEND;TZID=UTC:20230308T153000
DTSTAMP:20260404T063654
CREATED:20230202T102950Z
LAST-MODIFIED:20230308T124113Z
UID:10001027-1678284000-1678289400@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-15/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T140000
DTEND;TZID=UTC:20230308T153000
DTSTAMP:20260404T063654
CREATED:20230124T083052Z
LAST-MODIFIED:20230124T083052Z
UID:10001015-1678284000-1678289400@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-10/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T140000
DTEND;TZID=UTC:20230308T150000
DTSTAMP:20260404T063654
CREATED:20221208T010014Z
LAST-MODIFIED:20221212T020104Z
UID:10000967-1678284000-1678287600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:Six-week virtual classroom series \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n\nHow to apply digital marketing knowledge to grow revenue\nHow to solve digital marketing opportunities for hotel properties and partners\nHow to make better decisions around marketing channel ROI\nHow to communicate strategies more credibly to owners\, vendors\, and other team members\n\nCourse Outline: \nThe course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework \n15 minute video on the history and key milestones of hospitality marketing \nWeek One \nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two \nOwned Media \n\nHotel Website – Content\, Imagery\, SEO and Merchandising\nSEO\nBooking Engine\n\nWeek Three \nOwned Media (Continued) \n\nCRM\nEmail Marketing\nLoyalty and Recognition\nTracking and Analytics\n\nWeek Four \nEarned Media \n\nSocial\nPublic Relations\nReputation Management\nInfluencers\nTracking and Analytics\n\nWeek Five \nPaid Media \n\nSearch\nDisplay\nNative Advertising\nMeta\nAffiliate Marketing\nSocial Media\nTracking and Analytics\n\nWeek Six \nDistribution Landscape \n\nOTAs – Models and Strategies\nTracking and Analytics\n\nVendor Management \nCommunication \nWrap Up \nNote: All live virtual sessions will take place from 11:00 am – 12:00 pm GMT\, every Tuesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-7/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/hsmai_hoteldigitalmarketingessentials_banner-125x125-300x300-1-x1YVkb.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230308T130000
DTEND;TZID=Africa/Cairo:20230308T143000
DTSTAMP:20260404T063654
CREATED:20230202T102950Z
LAST-MODIFIED:20230308T124111Z
UID:10001026-1678280400-1678285800@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-6/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230306T130000
DTEND;TZID=Africa/Cairo:20230306T143000
DTSTAMP:20260404T063654
CREATED:20230202T102950Z
LAST-MODIFIED:20230306T124039Z
UID:10001025-1678107600-1678113000@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-5/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230304T160000
DTEND;TZID=UTC:20230304T170000
DTSTAMP:20260404T063654
CREATED:20221204T004410Z
LAST-MODIFIED:20221206T004331Z
UID:10000964-1677945600-1677949200@global.hsmai.org
SUMMARY:CHBA Instructor – led virtual class
DESCRIPTION:
URL:https://global.hsmai.org/event/chba-instructor-led-virtual-class-6/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/11/chba-oIDh5y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230302
DTEND;VALUE=DATE:20230303
DTSTAMP:20260404T063654
CREATED:20230213T105543Z
LAST-MODIFIED:20230302T114050Z
UID:10001041-1677715200-1677801599@global.hsmai.org
SUMMARY:Minnesota 2023 Kickoff Social Event
DESCRIPTION:Kickoff off 2023 with HSMAI by supporting two great causes: Future events at HSMAI MN as well as our HSMAI UW Stout Student Chapter. Hear the latest from our chapter\, reconnect with your peers while enjoying drinks and light appetizers.   Thank you to our
URL:https://global.hsmai.org/event/minnesota-2023-kickoff-social-event/
LOCATION:Bloomington\, MN
END:VEVENT
END:VCALENDAR