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DTSTART;VALUE=DATE:20241105
DTEND;VALUE=DATE:20241210
DTSTAMP:20241105T184053Z
CREATED:20240910T091530Z
LAST-MODIFIED:20241105T184053Z
UID:10001541-1730764800-1733788799@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials
DESCRIPTION:Hotel Digital Marketing Essentials
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-46/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241112
DTEND;VALUE=DATE:20241217
DTSTAMP:20241112T193023Z
CREATED:20240917T104504Z
LAST-MODIFIED:20241112T193023Z
UID:10001552-1731369600-1734393599@global.hsmai.org
SUMMARY:Hotel Revenue Optimization Essentials
DESCRIPTION:Hotel Revenue Optimization Essentials
URL:https://global.hsmai.org/event/hotel-revenue-optimization-essentials-61/
LOCATION:Online Web Series\, NA
CATEGORIES:Nationalevents
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20241203T180000
DTEND;TZID=Europe/Amsterdam:20241203T200000
DTSTAMP:20241203T222929Z
CREATED:20241017T135931Z
LAST-MODIFIED:20241203T222929Z
UID:10001564-1733248800-1733256000@global.hsmai.org
SUMMARY:Connecting Future Leaders | London | December 2024
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”16084″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Connecting Future Leaders | Christmas edition in London\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1730293852261{margin-bottom: 0px !important;}”] \nThe Evolution of Luxury: Redefining High-End Hospitality for New Generations\n[/vc_column_text][vc_column_text css=”.vc_custom_1732880221339{margin-bottom: 0px !important;}”]📅 Date: Tuesday\, December 3\, 2024\n🕔 Time: 6:00 pm – 8:00 pm\, followed by networking\n📍 Venue: Kimpton Fitzroy Hotel\, London[/vc_column_text][vc_column_text css=”.vc_custom_1729160429675{margin-bottom: 0px !important;}”]Welcome to Connecting Future Leaders! This gathering is divided into two parts: first\, an educational program\, followed by a Christmas-themed networking session.[/vc_column_text][vc_column_text css=”.vc_custom_1729160442050{margin-bottom: 0px !important;}”]Connecting Future Leaders (CFL) is a platform that brings together young leaders\, talents\, and others in the travel industry aged 35 and under to share experiences\, build networks\, and exchange professional insights.[/vc_column_text][vc_column_text css=”.vc_custom_1732879817783{margin-bottom: 0px !important;}”]Delve into how the concept of luxury is shifting from traditional opulence to a more personalized\, experience-driven approach. This session will explore how younger generations are redefining luxury\, emphasizing authenticity and meaningful experiences. \nWe’re excited to announce that we’ll have representatives from the following companies as speakers:[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”16177″ alignment=”center” style=”vc_box_border_circle_2″ border_color=”green” css=””][vc_column_text css=”.vc_custom_1732879746885{margin-bottom: 0px !important;}”] \nJenni Holman\nDirector of PR & Brand Communications\nMason Rose \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”16178″ alignment=”center” style=”vc_box_border_circle_2″ border_color=”green” css=””][vc_column_text css=”.vc_custom_1732879778433{margin-bottom: 0px !important;}”] \nEleanor Beattie\nSenior Manager\, Luxury & Lifestyle brands\nIHG \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2Fga9PN|target:_blank”][vc_column_text css=”.vc_custom_1732879602374{margin-bottom: 0px !important;}”]Learn how hotels and brands are adapting to meet these evolving expectations and what this means for career opportunities in the luxury sector. \nWhy It’s Relevant:\nLuxury hospitality is undergoing significant change\, presenting new opportunities for those eager to innovate and create impactful guest experiences. By understanding these trends\, young leaders can better plan their career paths and anticipate future industry directions.[/vc_column_text][vc_column_text css=”.vc_custom_1732964514828{margin-bottom: 0px !important;}”]Free participation. Register now to secure your spot![/vc_column_text][vc_single_image image=”16100″ img_size=”full” alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729160755651{margin-bottom: 0px !important;}”]For questions\, contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/connecting-future-leaders-london-december-2024/
LOCATION:Kimpton Fitzroy London Hotel\, 1-8 Russell Square\, London\, WC1B 5BE
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/10/cfl-london-v1-4-qznLEf.tmp_.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Seoul:20241204T150000
DTEND;TZID=Asia/Seoul:20241204T180000
DTSTAMP:20240905T062731Z
CREATED:20240905T062731Z
LAST-MODIFIED:20240905T062731Z
UID:10001536-1733324400-1733335200@global.hsmai.org
SUMMARY:Korea General Managers Roundtable – Busan
DESCRIPTION:Busan\nKorea General Managers Roundtable \nBy invitation only \n04 December 2024 \nHSMAI Korea runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions.  Please contact us if you would like to be invited.
URL:https://global.hsmai.org/event/korea-general-managers-roundtable-busan/
LOCATION:Venue To be Advised – Seoul\, Seoul\, Korea\, Republic of
CATEGORIES:APAC Roundtables,Chapter Events,Events,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/9-general-managers-dec04-busan-XQBOlK.tmp_.jpg
ORGANIZER;CN="HSMAI Korea":MAILTO:info@hsmai-asia.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241205
DTEND;VALUE=DATE:20241206
DTSTAMP:20241205T234546Z
CREATED:20241122T205943Z
LAST-MODIFIED:20241205T234546Z
UID:10001585-1733356800-1733443199@global.hsmai.org
SUMMARY:HSMAI DC Holiday Event
DESCRIPTION:HSMAI DC Holiday Event
URL:https://global.hsmai.org/event/hsmai-dc-holiday-event/
LOCATION:Washington\, DC\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241212
DTEND;VALUE=DATE:20241213
DTSTAMP:20241212T004537Z
CREATED:20241029T165937Z
LAST-MODIFIED:20241212T004537Z
UID:10001571-1733961600-1734047999@global.hsmai.org
SUMMARY:Reflecting On Success & Awards of Excell
DESCRIPTION:Reflecting On Success: How We Won & Awards of Excellence 2024
URL:https://global.hsmai.org/event/how-we-won-awards-of-excellence-2024/
LOCATION:Las Vegas\, NV\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20241212T090000
DTEND;TZID=Europe/Amsterdam:20241212T180000
DTSTAMP:20241212T234336Z
CREATED:20240913T072949Z
LAST-MODIFIED:20241212T234336Z
UID:10001550-1733994000-1734026400@global.hsmai.org
SUMMARY:HSMAI Europe Future of Sales konferanse | Norway
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1732640961157{margin-bottom: 0px !important;}”] \n\nFuture of Sales: Innovating Hospitality Sales\nStyrk salgsteamet for fremtidens utfordringer i hotell- og reiselivsbransjen\n📅 Dato: Torsdag 12. desember\, 2024\n🕒 Tid: 09.00 – 18.00 inklusiv lunsj\, networking og\n📍 Sted: RADISSON BLU SCANDINAVIA HOTEL\, OSLO \nFå bedre resultater med et engasjert salgsteam!\nHotel-\, event- og reiselivsbransjen utvikler seg raskere enn noen gang\, og bedrifter står overfor konstant press for å tilpasse seg og lykkes. Velkommen til HSMAI Future of Sales konferanse i Oslo – en viktig konferanse for salgsprofesjonelle og ledere\, hvor du kan få innsikt og verktøy som hjelper deg å holde deg i forkant av utviklingen. \nVi gjentar suksessen fra i fjor (Sales Leader Forum)\, og legger nok en gang til rette for at salgsledere og deres salgsteam får muligheten til å lære fra bransjeeksperter\, bygge nettverk\, samarbeide og utvikle strategier som kan føre til bedre resultater og varig suksess. Ikke gå glipp av sjansen til å løfte salgstilnærmingen din og oppnå målbare resultater. Meld deg på nå for å sikre deg en plass! \nLes mer om konferansen og meld deg på her!\n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-europe-sales-leader-forum-norway/
LOCATION:Select a State or Province:
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/10/future-of-sales-oslo-24-version-3-LPCUYJ.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20241212T170000
DTEND;TZID=Europe/Amsterdam:20241212T210000
DTSTAMP:20241212T234336Z
CREATED:20241017T140017Z
LAST-MODIFIED:20241212T234336Z
UID:10001565-1734022800-1734037200@global.hsmai.org
SUMMARY:Connecting Future Leaders | Oslo | Desember 2024
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”16030″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Connecting Future Leaders: Workshop og juleavslutning\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”25″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Vi inviterer til workshop og julenetworking for Connecting Future Leaders[/mk_fancy_title][vc_column_text css=”.vc_custom_1729092119288{margin-bottom: 0px !important;}”]📅 Dato: Torsdag 12. desember 2024\n🕒 Tid: 17:00 – 21:00\n📍 Sted: Radisson Blu Scandinavia Hotel\, Oslo[/vc_column_text][vc_column_text css=”.vc_custom_1729092247348{margin-bottom: 0px !important;}”]Velkommen til årets siste Connecting Future Leaders-arrangement! Dette eventet er delt inn i to deler; først en interaktiv workshop\, før vi avslutter med en julenetworking.[/vc_column_text][vc_column_text css=”.vc_custom_1729147503016{margin-bottom: 0px !important;}”]Connecting Future Leaders (CFL) er et arrangement som samler unge ledere\, talenter og andre i reiselivsbransjen på 35 år og under for å dele erfaringer\, bygge nettverk og utveksle faglig innsikt.[/vc_column_text][vc_column_text css=”.vc_custom_1729092276993{margin-bottom: 0px !important;}”] \nDel 1: Workshop (17:00 – 19:00)\n[/vc_column_text][vc_column_text css=”.vc_custom_1729147622525{margin-bottom: 0px !important;}”]Deltakerne vil bli delt inn i grupper for å jobbe med oppgaver og idéer for neste års temaer og arrangementer. Workshopen ledes av medlemmer fra CFL-komiteen som inkluderer: \n \n\nHero Azeez\, Administrerende Direktør\, Hotel Christiania Teater\nSimon Barman-Jenssen\, Operations Manager\, Clarion Hotel Oslo\nLive Lorck\, General Manager\, Comfort Hotel Xpress Central Station\nHisham Mansour\, Teamleader Meetings & Events\, Radisson Hotel Group\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1729092375374{margin-bottom: 0px !important;}”] \nDel 2: Julenetworking i Summit Bar (19:00 – 21:00)\n[/vc_column_text][vc_column_text css=”.vc_custom_1729092389263{margin-bottom: 0px !important;}”]Kvelden avsluttes i Summit Bar\, 21. etasje\, med nydelig utsikt over Oslo og Oslofjorden. Nyt gløgg\, DJ-musikk og god stemning for å markere slutten på et spennende år.[/vc_column_text][vc_column_text css=”.vc_custom_1729092401020{margin-bottom: 0px !important;}”]Gratis deltagelse for HSMAI-medlemmer. Registrer deg nå for å sikre din plass![/vc_column_text][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F5L4vN|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729146793145{margin-bottom: 0px !important;}”]For spørsmål\, kontakt oss på postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/connecting-future-leaders-oslo-desember-2024/
LOCATION:Radisson Blu Scandinavia Oslo\, Holbergs gate 30\, Oslo\, 0166\, Norway
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/10/v21-1-ZXqCTr.tmp_.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241212T183000
DTEND;TZID=UTC:20241212T203000
DTSTAMP:20241211T001128Z
CREATED:20240920T085856Z
LAST-MODIFIED:20241211T001128Z
UID:10001555-1734028200-1734035400@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:Thirsty Thursdays in the UAE \nHotel Members: AED 200 | Hotel Non Members: AED 250 Partner Member AED 300 | Partner Non Member AED 350\nEach includes 2 thirst quenching refreshments\, nibble\, and gameplay
URL:https://global.hsmai.org/event/thirsty-thursday-17/
LOCATION:TopGolf\, Emirates Golf Club\, Dubai
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/11/topgolf-86P2l4.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241216
DTEND;VALUE=DATE:20241218
DTSTAMP:20241021T131257Z
CREATED:20240930T095931Z
LAST-MODIFIED:20241021T131257Z
UID:10001556-1734307200-1734479999@global.hsmai.org
SUMMARY:2 Day Revenue Management Workshop – India
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/09/hsmai_academy-2-day-workshop-banner-1.jpg” image_size=”full” align=”center” margin_bottom=”20″][/vc_column][/vc_row][vc_row css=”.vc_custom_1627529759549{margin-bottom: 25px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”2-DAY REVENUE TRAINING FOR HOTELS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1727689386283{margin-bottom: 0px !important;}”] \nHSMAI Academy India \nDelhi NCR \n10 Online courses PLUS Face to face Workshop over 2 days\nMonday – 9:00am – 5:00pm\nTuesday – 9:00am – 5:00pm \nThis fast-paced two-day workshop is a great opportunity for anyone who is looking to learn more about managing revenue in a hotel or any accommodation business. The workshop adds practical experience to the online courses.  The course is for people who would like to move into a Revenue Management role\, those with less than 3 years experience\, and those who need to manage a Revenue staff member or team. \nTo earn the “Certificate in Revenue Management (Hospitality)”\, you will need to complete the 10 online courses. \n[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1626307595607{margin-bottom: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=”” width=”1/2″][vc_custom_heading text=”SELF-PACED ONLINE COURSES INCLUDED” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/07/lady-laptop-image.png”][vc_tta_accordion title_tag=”p” section_title_tag=”p” style=”flat” color=”green” spacing=”1″ gap=”3″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-sort-amount-up” add_icon=”true” title=”The Essential Components of Revenue Management” tab_id=”1696980228060-f2089c45-f7dd”][vc_column_text css=”.vc_custom_1698043243217{margin-bottom: 0px !important;}”]The fundamental components of Revenue Management are applied to any business that has fixed capacity\, perishable inventory\, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  It’s not just about pricing.  The discipline involves many skills and this initial course will introduce you to each one. \nYou will learn:\n\nThe main elements of the function of Revenue Management\nUnderstand Revenue Management Terms and definitions\nTo identify a revenue management career path\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-location-arrow” add_icon=”true” title=”Understanding your guests pathway to booking” tab_id=”1696980228087-47dbdb89-04da”][vc_column_text css=”.vc_custom_1533781145752{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow customers shop for accommodation\nLearn what drives customers search and selection process\nLearn what influences their choices during their search (including travel agents)’\nThe customer journey\, from dreaming about a holiday\, to shopping\, booking\, and experiencing the holiday or trip\nTravel inspiration how do we find the inspiration to travel\, and where to travel to?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-retweet” add_icon=”true” title=”Market Segmentation” tab_id=”1698037345547-134c2d1a-6506″][vc_column_text css=”.vc_custom_1533781293684{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat segmentation is\nWhy hotels segment their markets\nHow to define each segment e.g. Corporate\, Events\, Wholesale\, Retail etc\nIs a channel the same as a segment?\nHow to use this segmentation to gain insights and improve bottom line results\nUnderstand different consumer behaviours in difference channel\nUnderstand the different terms and strategies around using Segments vs Channels vs personalised offer\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-building” add_icon=”true” title=”Understanding the Hospitality Industry” tab_id=”1698037370099-11fb7994-89b2″][vc_column_text css=”.vc_custom_1533781230366{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat are the fundamental principles of Economics and their role in Hotel Revenue Management?\nHow do Revenue Directors monitor and measure their competitor marketplace?\nHow do Hotel Managers identify true competitor properties?\nHow do you read competitor reports and use other data to derive strategic insights\, and use the data to make better decisions?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-bar” add_icon=”true” title=”Distribution” tab_id=”1698037474840-be23d571-eb23″][vc_column_text css=”.vc_custom_1698043274885{margin-bottom: 0px !important;}”] \nYou will learn:\nThe definition of Distribution within the Accommodation sector\nThe definition of accommodation Inventory and how it is managed\nThe types of distribution channels\nThe factors of the Cost of Sale\nThe steps to implementing a successful Distribution Strategy\nThe important role of technology in a Distribution Strategy\nThe definition of Rate Parity and its role in Distribution[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-reply-all” add_icon=”true” title=”Rooms Forecasting” tab_id=”1698037556381-64782c37-be14″][vc_column_text css=”.vc_custom_1533874899798{margin-bottom: 0px !important;}”] \nYou will Learn:\n\nWhat are the different types of forecasts?\nWhat are the objectives for each of the types of forecasts?\nWhat information do I need to put a forecast together?\nHow do I find this information?\nWhat questions should I ask when putting together a forecast?\nHow often should I be adjusting the forecasts?\nWhat are the steps that I need to follow to put the forecast together?\nWhat is the difference between unconstrained and constrained demand?\nWhat are the elements of an accurate forecast?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-sort-numeric-up-alt” add_icon=”true” title=”Hotel Rooms Pricing” tab_id=”1698037630423-1410eea6-53c0″][vc_column_text css=”.vc_custom_1536034455951{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow to price your different room types\nDifferent types of pricing explained – what and why:\n\nBAR\, Rack\, Group\, Corporate\, Tactical vs Strategic pricing\, Mobile only pricing – why?\, Wholesalers\, Static vs Dynamic rates\, Corporate & Event\, Opaque Pricing\, Length of Stay Pricing\, Loyalty clubs and Closed User Group rates\n\n\nPackages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?\nUnderstanding the impact on discounting -How to calculate Occupancy needed to offset discounts\nUnderstanding the influences on pricing including decoy and anchor pricing\nLead time and its impact on pricing\nDisplacement Analysis\nContracts\nTechnology available to monitor and manage pricing\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-line” add_icon=”true” title=”Revenue Strategy” tab_id=”1698037695637-b440e73a-ecf0″][vc_column_text css=”.vc_custom_1698043292078{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the components of a good revenue strategy;\nDifferent revenue strategies explained;\nPricing Strategy;\nExercises in how to use the Revenue Strategy to manage day-to-day tactics;\nInventory Control- how inventory can impact on sales. If forecasting constraint\, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory.\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-lightbulb” add_icon=”true” title=”Understanding Business Intelligence for Hotels” tab_id=”1698037745855-977ad08e-63cb”][vc_column_text css=”.vc_custom_1698045302183{margin-bottom: 0px !important;}”]All business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need\, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence. \nYou will learn: \n\nWhat types of reports do RM’s create\nWhere is data available\nHow to read\, and gain insights from data and reports\nHow to present data in easily digestible format\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-american-sign-language-interpreting” add_icon=”true” title=”Roles\, Structure and Revenue Meetings” tab_id=”1698037785893-24021a83-b58d”][vc_column_text css=”.vc_custom_1533875378062{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the different types of structures and the benefits and challenges of each;\nTo understand the key elements of how revenue management integrates into an organisation;\nThe company culture is key to being successful in revenue roles\, learn why\nTo understand the key elements of how revenue management integrates into an organisation;\nLearn about the various roles that Revenue staff perform\n\nTo understand the importance of the Revenue Meeting and how it contributes to the culture across the business. \n\nImportance of regular revenue meeting involving all department heads of hotel\nWhat to discuss?\nWhat reports to distribute prior to the meeting\nHow to ensure meeting is effective in setting strategy instead of just reviewing reports\n\n[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”IN-PERSON 2-DAY WORKSHOP AGENDA” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/08/2017-revenue-ready-first-class-in-singapore-forecasting.jpg”][vc_tta_accordion title_tag=”h3″ section_title_tag=”p” style=”flat” color=”green” spacing=”3″ gap=”3″ autoplay=”1″ active_section=”9″ no_fill=”true”][vc_tta_section i_icon_fontawesome=”fas fa-warehouse” add_icon=”true” title=”Revenue Workshop Agenda” tab_id=”1698038068776-9d1d1058-f43f”][vc_column_text disable_pattern=”false” css=”.vc_custom_1698045702354{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  It is a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  It is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  It is designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Introduction to Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-warehouse” add_icon=”true” title=”Revenue Workshop Agenda” tab_id=”1729058741166-91676ee5-b589″][vc_column_text disable_pattern=”false” css=”.vc_custom_1698045702354{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  It is a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  It is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  It is designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Introduction to Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1698051788241{background-color: #e0e0e0 !important;}”][vc_custom_heading text=”PHOTO GALLERY” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_gallery interval=”3″ images=”31536\,31537\,31538\,31539\,31540\,31541″ img_size=”medium” css=””][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”WHO SHOULD ATTEND?” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_empty_space height=”50″][mk_custom_list] \n\n          Aspiring Revenue Managers\n          Professionals with less than 3 years of experience\n          Managers overseeing Revenue teams\n\n[/mk_custom_list][vc_custom_heading text=”MEET THE TRAINERS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_employees style=”classic” column=”2″ description=”false” employees=”3274″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50″][vc_custom_heading text=”SUPPORTING PARTNER” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/2-day-revenue-management-workshop-india/
LOCATION:Select a State or Province:
CATEGORIES:Chapter Events,Classes,Events,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/10/revenue-workshop-india-1-1-5UOtYr.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241218
DTEND;VALUE=DATE:20241219
DTSTAMP:20241029T151344Z
CREATED:20241011T113106Z
LAST-MODIFIED:20241029T151344Z
UID:10001560-1734480000-1734566399@global.hsmai.org
SUMMARY:Master Class: Optimizing your Restaurant Profit
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiacademy.org/wp-content/uploads/sites/11/2024/08/classes_oct24_restaurant_web-banner-scaled-e1728111819550.jpg” image_size=”full” frame_style=”single_line” align=”center”][mk_ornamental_title tag_name=”h1″ text_color=”#52247f” font_family=”Lato” font_type=”google” font_size=”36″ font_weight=”600″ txt_transform=”uppercase” ornament_color=”#52247f” ornament_thickness=”3″ margin_top=”60″ margin_bottom=”50″] \nOptimizing Restaurant Profit\n[/mk_ornamental_title][vc_custom_heading text=”1-Day\, In-Person\, Instructor-Led Training” font_container=”tag:h3|text_align:center|color:%23000000″ use_theme_fonts=”yes” css=””][vc_custom_heading text=”9:30am – 5pm 18th December\, 2024 at Delhi NCR” font_container=”tag:h3|text_align:center|color:%23000000″ use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row css=”.vc_custom_1626739627329{margin-top: 25px !important;}”][vc_column width=”2/5″][mk_image src=”https://hsmaiacademy.org/wp-content/uploads/sites/11/2024/08/elsanto.jpeg”][/vc_column][vc_column width=”3/5″][vc_column_text margin_bottom=”50″ css=”.vc_custom_1724820754070{margin-bottom: 0px !important;}”]In order to run a financially successful restaurant business\, marketing efforts are not just crucial to attracting new customers but play a critical role in turning first-time guests into loyal regulars. In an ideal world\, restaurateurs would have unlimited resources to reach thousands of new guests each day that would fill their dining rooms and they would serve them all flawlessly. But in the real world\, resources are limited. Maximizing time\, talent\, and financial resources is critical to a restaurant’s profitability and longevity. \nLearn from experienced restaurateurs and marketers about how you can improve the value of your restaurant assets and improve the bottom-line.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”YOU WILL LEARN” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row equal_columns=”true” disable_element=”yes” css=”.vc_custom_1717735394847{padding-bottom: 32px !important;background-color: #eaeaea !important;}”][vc_column width=”1/4″][vc_custom_heading text=”REVENUE” font_container=”tag:h2|font_size:26|text_align:center|color:%23669933″ use_theme_fonts=”yes” css=”.vc_custom_1626741791344{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-dollar-sign” color=”custom” size=”lg” align=”center” custom_color=”#669933″][vc_column_text css=”.vc_custom_1626741497893{margin-bottom: 0px !important;}”] \nHow to apply digital marketing knowledge to grow revenue \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_custom_heading text=”OPPORTUNITIES” font_container=”tag:h2|font_size:26|text_align:center|color:%23663399″ use_theme_fonts=”yes” css=”.vc_custom_1626741798471{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-cart-arrow-down” color=”custom” size=”lg” align=”center” custom_color=”#52247f”][vc_column_text css=”.vc_custom_1626753951051{margin-bottom: 0px !important;}”] \nHow to optimize digital marketing opportunities for hotel properties and partners \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_custom_heading text=”ROI” font_container=”tag:h2|font_size:26|text_align:center|color:%23669933″ use_theme_fonts=”yes” css=”.vc_custom_1626741805880{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-undo” color=”custom” size=”lg” align=”center” custom_color=”#669933″][vc_column_text css=”.vc_custom_1626741552196{margin-bottom: 0px !important;}”] \nHow to make better decisions around marketing channel ROI \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_custom_heading text=”COMMUNICATION” font_container=”tag:h2|font_size:26|text_align:center|color:%23663399″ use_theme_fonts=”yes” css=”.vc_custom_1626741959120{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-stethoscope” color=”custom” size=”lg” align=”center” custom_color=”#52247f”][vc_column_text css=”.vc_custom_1626741539356{margin-bottom: 0px !important;}”] \nHow to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_tta_accordion section_title_tag=”h3″ style=”modern” color=”violet” c_icon=”chevron” c_position=”right” active_section=”5″ collapsible_all=”true”][vc_tta_section title=”Course Outline” tab_id=”1626740546469-2e4565b5-0fd4″][vc_column_text css=”.vc_custom_1724820332276{margin-bottom: 0px !important;}”] \n\n\nThe topics covered during the 1-day class are: \n\nCreating a concept for your Restaurant\nHow to Market your Restaurant – by Mark Shrives\, Marriott APAC\nBest Practices in Distribution\nMarketing Automation made easy – by Puneet Mahindroo\, Restaurateur\nThe Restaurant Strategy Toolbox – developed by Prof Sherri Kimes\, Emeritus Professor at Cornell University\nCompetitive Analysis & Guest Experience\nRevenue Management concepts\nMenu Design & menu Engineering – developed by Sherri Kimes\nThe role of data analytics in Restaurants\nBringing it all together – Commercialising your Restaurant\n\nWhat’s included:\n\n\n\n\n\n1-full day of classes\n6-hours training time\n\n\n\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Who should enrol?” tab_id=”1626740546513-ebd249d3-d9ac”][vc_column_text css=”.vc_custom_1724820582242{margin-bottom: 0px !important;}”]This course is for you if you: \n\nAspire to raise the value of your restaurant asset\nAre a Director of F&B at a hotel or standalone restaurant\nWork in a Commercial area with responsibility for the Food & Beverage areas\nGeneral Manager wanting to learn how to increase profits on your F&B services\nRevenue or Marketing people who want to learn more about the nuances of marketing Restaurants\nHoteliers from branded or independent property level\, regional\, or corporate level\n\nIn addition to hoteliers\, those who support hotels \n\nHospitality Supplier/Vendor/Partner Sales and Account Manager in areas that impact F&B\n\nSCROLL DOWN TO ENROL[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_custom_heading text=”CLASS AGENDA” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1728269820552{padding-top: 20px !important;}”][vc_tta_accordion section_title_tag=”h3″ style=”modern” color=”green” c_icon=”chevron” c_position=”right” active_section=”2″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”9:30am Welcome and Overview” tab_id=”1728541277444-583db37b-fdb1″][/vc_tta_section][vc_tta_section title=”The Restaurant Strategy Toolbox” tab_id=”1728541277457-ffd29928-00cc”][vc_column_text css=”.vc_custom_1728263492881{margin-bottom: 0px !important;}”] \n\nIntroduction on the Basics of F&B Revenue Management now expanded to cover all commercial areas to help make a profit.\nPerformance measurement.\nProf. Sherri Kimes explains the Strategy Toolbox available to restaurants and which strategies a restaurant can use depending upon the situation they are in.\nFollowed by an activity facilitated by Pallavi Nirula Nath where you will learn to identify the right strategies to use for a given case study.\n\n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”26155\, 25189″][/vc_tta_section][vc_tta_section title=”Customer Experience & Competitor Analysis” tab_id=”1728541277497-8720366f-eaf0″][vc_column_text css=”.vc_custom_1728266385619{margin-bottom: 0px !important;}”]I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet\, consectetur adipiscing elit. Ut elit tellus\, luctus nec ullamcorper mattis\, pulvinar dapibus leo.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”26155\, 1739″][/vc_tta_section][vc_tta_section title=”11:00am MORNING TEA” tab_id=”1728541277552-d0241f0f-5eaa”][/vc_tta_section][vc_tta_section title=”Creating a concept for your Restaurant” tab_id=”1728541277591-700d944d-67fd”][vc_column_text css=”.vc_custom_1728266869189{margin-bottom: 0px !important;}”]Learn from a recent hotel restaurant launch in Bangkok.  How did the concept come about? \nHow did they make sure the concept was delivered when guests arrived.  An expereinced hotelier will take you through a case study on a successful restaurant launch and what was learnt along the way.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Menu Design & Menu Engineering” tab_id=”1728541277641-9d09bd36-669c”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728267430685{margin-bottom: 0px !important;}”]Mission Possible: Optimising your restaurant’s sales by changing the menu.  It is possible. \nPallavi will show you how.  Based on extensive research by Dr. Sherri Kimes\, Professor Emeritus\, Cornell University\, learn about the proven best practices and then particpants take part in an activity to improve a menu\, bring along a menu from your restaurant for this activity as yu can get some expert advice and work on improving the design during this interactive session.  (If you dont have a menu\, we will supply one).[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26155″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Digital Touchpoints in the Customer Journey” tab_id=”1728541277732-252cd4d6-d62d”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728267641314{margin-bottom: 0px !important;}”]Mark Shrives from Marriott will take you through the Digital Touchpoints in the customer journey and cover some best practices to use across campaigns\, social and search to drive Restaurant & Bar Bookings.  You’ll see lots of examples allowing you to create your own ‘recipe’ for connecting the customers pre-dining.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26157″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”1:00pm LUNCH” tab_id=”1728268564309-9191df01-e34a”][/vc_tta_section][vc_tta_section title=”The Evolution of Distribution for Restaurants” tab_id=”1728541277836-dbfa66a1-cc59″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728267796731{margin-bottom: 0px !important;}”]How can you distribute your seats/tables without falling into the hotel room/ OTA trap? \nMark Shrives and his team will present you with some solid tips on what you absolutely need to do\, and some best practices to help you improve the way you manage distribution and third parties.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26157″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Revenue Management for your Restaurant” tab_id=”1728541277922-87f18bf1-46ea”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728268026353{margin-bottom: 0px !important;}”]We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas.  You also have access to 3 short courses on this through the HSMAI Academy Learning Management System.  You can study the 3 courses at your leisure.  If you dont know anything about this area\, it might be good to study the courses prior to coming to the class. \nSo\, Puneet will cover some tactics you can use\, and some tips on how to manage implementation of these types of tactics across departments.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26153″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”3:30pm AFTERNOON TEA” tab_id=”1728269036795-da312c96-de98″][/vc_tta_section][vc_tta_section title=”The importance of the Guest Experience” tab_id=”1728541278029-a9f976f1-bf0e”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728268026353{margin-bottom: 0px !important;}”]We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas.  You also have access to 3 short courses on this through the HSMAI Academy Learning Management System.  You can study the 3 courses at your leisure.  If you dont know anything about this area\, it might be good to study the courses prior to coming to the class. \nSo\, Puneet will cover some tactics you can use\, and some tips on how to manage implementation of these types of tactics across departments.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Tying everything together in a Commercial Strategy” tab_id=”1728541278110-fe759aa1-161b”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1728268026353{margin-bottom: 0px !important;}”]We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas.  You also have access to 3 short courses on this through the HSMAI Academy Learning Management System.  You can study the 3 courses at your leisure.  If you dont know anything about this area\, it might be good to study the courses prior to coming to the class. \nSo\, Puneet will cover some tactics you can use\, and some tips on how to manage implementation of these types of tactics across departments.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26153\, 26155″][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_accordion][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=”MEET THE TRAINERS” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1725294969600{margin-bottom: 0px !important;}”] \nThis course will be presented by multiple experts in managing\, marketing and operations of restaurants in Asia. \n[/vc_column_text][mk_employees column=”4″ rounded_image=”false” grayscale_image=”false” count=”4″ description=”false” employees=”26153\, 26155\, 26157\, 25189″][vc_custom_heading text=”ENROL NOW\nLimited Seating” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”” el_id=”enrol”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_padding_divider size=”30″][vc_column_text css=”.vc_custom_1728541365191{margin-bottom: 0px !important;padding-left: 20px !important;}”]Registration Fee: \nHSMAI members INR \nNon members INR \nIncludes:  \n\nFull day of training from 9am to 5pm\nLunch\, morning & afternoon tea\n3-4 expert trainers\n3 Online Courses in Restaurant Revenue Management (Valued at US$105) – to do online at your own pace\nCertificate of Completion\n\n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1728541931677{margin-bottom: 0px !important;}”]Registrations! Tickets Coming Soon…[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column][mk_divider style=”thin_solid” thin_single_color=”#52247f” thickness=”3″ margin_top=”10″][vc_custom_heading text=”SELF-PACED\, ONLINE PROGRAMS” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_basic_grid post_type=”post” max_items=”3″ item=”1648″ grid_id=”vc_gid:1728542871961-f305d47a29e2f0d8e8616b1f2b517d68-5″ taxonomies=”291″][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/master-class-optimizing-your-restaurant-profit/
LOCATION:Delhi NCR\, India
CATEGORIES:Calendar,Classes,Events,Imported,Revenue,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/10/revenue-restauant-1-E2ShrJ.tmp_-KnopaU.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
END:VCALENDAR