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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260114
DTEND;VALUE=DATE:20260117
DTSTAMP:20260419T093642
CREATED:20251018T052936Z
LAST-MODIFIED:20260114T204242Z
UID:10001874-1768348800-1768607999@global.hsmai.org
SUMMARY:Commercial Strategy Week 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17355″ img_size=”full” alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780854837{margin-bottom: 0px !important;}”] \nWelcome to\nCommercial Strategy Week 2026\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780819380{margin-bottom: 0px !important;}”]After the highly successful 2025 conference\, we are thrilled to announce that we will be returning to London once again for next year’s conference\, from January 14th to 16th\, 2026! We’re excited to once again set the stage for insightful discussions\, networking\, and the latest industry advancements. \nHSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing\, revenue optimization\, sales\, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies. \nThe conference — and pre- and post-conference certifications\, leadership day\, training and roundtables — will equip commercial professionals and leaders with the skills\, knowledge\, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey \nSAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2026: \n\nPre-conference workshops and trainings | Wednesday\, 14th January\n\nMain conference and HSMAI Awards Europe | Thursday\, 15th January\n\nPost-conference roundtables (by invitation only)| Friday\, 16th January\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”READ MORE” color=”violet” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2026%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-strategy-week-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/10/header-tickets-csw-2026-1-zgHs7B.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T090000
DTEND;TZID=Europe/London:20260114T120000
DTSTAMP:20260419T093642
CREATED:20251122T102536Z
LAST-MODIFIED:20260114T204242Z
UID:10001893-1768381200-1768392000@global.hsmai.org
SUMMARY:Talent Workshop (By-Invitation-Only): “Step Up Your Talent Game”
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17753″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nTalent Workshop (By-Invitation-Only): “Step Up Your Talent Game: Developing Strong Commercial Leaders” \n[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1765812188391{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n📍 InterContinental London Park Lane\n🕘 9:00 AM – 12:00 PM \nModerated by Michael Wierling\, Director HR\, Northern Europe at IHG Hotels & Resorts and the Chair of the HSMAI Europe People & Culture Advisory Board. \nDeveloping strong commercial leaders is not an HR responsibility — it’s everyone’s responsibility. Whether you work in sales\, marketing\, revenue\, operations\, HR\, or education\, every role has an impact on how the industry attracts\, develops\, and retains commercial talent. \nThrough the diverse mix of people in the room — different companies\, seniority levels\, and disciplines — we will build a full picture of what developing strong commercial leaders looks like in today’s hospitality industry. We will discuss what the industry is doing well\, what needs to change\, what opportunities we can leverage\, and what practical actions each of us can take back to our own organisation to step up our talent game. \nThis workshop is designed for hoteliers and educators across HR and non-HR functions\, from experienced commercial leaders to those just beginning their careers. It is for those who want to step up their talent game and contribute to a more resilient commercial talent pipeline in hospitality.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F7kvdBl”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/talent-workshop-step-up-your-talent-game-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/11/talent-workshop-V84rnE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T090000
DTEND;TZID=Europe/London:20260114T120000
DTSTAMP:20260419T093642
CREATED:20251122T102547Z
LAST-MODIFIED:20260114T204242Z
UID:10001894-1768381200-1768392000@global.hsmai.org
SUMMARY:MICE Workshop (By-Invitation-Only): The Profitability Equation: Rooms × Meetings. How Meetings Multiply Your Hotel’s Total Revenue per m²
DESCRIPTION:[vc_row disable_element=”yes”][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nDesigning Leverage of MICE Potential in the Business Mix\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nBy-Invitation-Only Workshop\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731340752692{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”] \n\nWorkshop Details\n\nDate & Time: Wednesday\, January 15\, 2025\, from 9 AM to 12 PM\, with registration starting at 8:30 AM\nLocation: The Savoy Hotel\, London\nModerators: Mark Struik and Thijs Peters\, Partners at Conventus Consultants \nThe timing of the workshop “Designing leverage of MICE potential in the business mix” is set to be part of the HSMAI Europe Commercial Strategy Week\, taking place in London from the 15th – 17th of January 2025\, where many of the industry C-level and Directors will be present. Below you will see the structure for the workshop\, aimed at gathering expert input to inform a potential year-round HSMAI Europe MICE program including training both on a national and regional level. \n[/vc_column_text][vc_column_text css=”.vc_custom_1731339758809{margin-bottom: 0px !important;}”]As HSMAI Europe expands and our members would like to increasingly prioritise MICE\, we are dedicated to enhancing our focus on this both locally and regionally. We kindly asked you to identify who from your senior team we should invite to join us for this important workshop by sending us an email at postbox@hsmai.eu.[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][mk_fancy_title color=”#669933″ size=”18″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nKey Objective\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731338622566{margin-bottom: 0px !important;}”]To identify opportunities for a year-round MICE program for HSMAI Europe (local and regional). \nWe’ll be examining this from multiple perspectives\, including MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis. \nIncluded in the discussion will be the terminology. Is MICE the correct program name or should we look at alternatives?[/vc_column_text][mk_fancy_title color=”#669933″ size=”18″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nDeliverables\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731338695024{margin-bottom: 0px !important;}”] \n\nAdvice MICE program\n\n\nClear picture of how the market stakeholders perceives a MICE program and its needs 🡪 present back to the HSMAI Europe Board of Directors in the afternoon on the same day.\n\n[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nAGENDA\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731339689440{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 1: Introduction and Objectives (30 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731338950144{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”] \n\nWelcome and Objective Setting\nWe briefly introduce the workshop’s purpose: identify the possibility of a MICE program within HSMAI Europe to meet the needs of the MICE market and strengthen HSMAI’s overall offerings that will also include training.\n\n\nIcebreaker: Speed Brainstorming\nParticipants brainstorm in pairs\, focusing on the question: What are the biggest challenges in the MICE market from a hotel perspective? – Post-it up canvas\n\n\nShare Key Insights\nShare their top insights to establish a shared understanding of current industry challenges.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339701413{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 2: Defining the Core of the MICE Program (90 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339065000{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”] \n\nContext Mapping\nParticipants will be divided into small teams. Each team will create a context map\, identifying the key elements impacting the performance of MICE teams within the hotel industry. Here the perspectives MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis are the starting points – Context map Canvas\nDot Voting for High-Impact Elements\nParticipants vote on the elements they feel have the most impact on MICE team performance. – Dot voting\nHot Air Balloon Exercise\nThe Hot Air Balloon method; teams will visualise what will help the MICE program “take off” (positive forces and opportunities) and what may hold it back (challenges and barriers). This will provide a clear overview of essential and limiting factors for the program. – Hot air balloon canvas\n\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339099055{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 3: Developing Actionable Structure and Vision (60 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339126712{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”] \n\nCover Story\nParticipants in teams have to imagine that the newly launched MICE program has become a huge success\, leading to a cover story in a major industry publication. Each team will develop this cover story\, describing what the MICE program provides\, how it looks\, and what impact it has achieved. – Cover Story canvas\nFinal Sprint: Roadmap Development\nEach team outlines a roadmap for implementing the key components of their MICE program proposal. Use dot voting to identify the top priorities and most actionable next steps.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339159100{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Conclusion (10 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339184446{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”] \n\nWrap-Up and Next Steps\nSummarise the key insights from the workshop. Discuss takeaways to present to the HSMAI Europe Board of Directors.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339208361{margin-bottom: 0px !important;}”] \nWe kindly ask you to identify the senior team members you would like us to invite to this important workshop and to share their details at postbox@hsmai.eu. \n[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”17754″ img_size=”full” css=””][mk_fancy_title font_family=”none”] \nMICE Workshop (By-Invitation Only): The Profitability Equation: Rooms × Meetings. How Meetings Multiply Your Hotel’s Total Revenue per m²\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1766079162890{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n 📍  InterContinental London Parklane\n🕘 9:00 AM – 12:00 PM \nModerated by Mark Struik and Thijs Peters\, Partners at Conventus Consultants. \nHotels often underestimate the real financial impact of MICE — not only in room nights\, but in hidden margins\, F&B\, upsell opportunities and the true value of meeting space. This workshop explores the commercial tension every hotel faces: should you contract rooms far in advance at lower group rates to secure meeting business\, or hold out for high-yield transient demand on peak dates? \nUsing real data insights\, profitability dilemmas and strategic trade-offs\, we challenge industry assumptions and reveal how smarter alignment between Sales and Revenue can dramatically increase Total Revenue per m². \nThis workshop is designed for senior hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals looking for new perspectives and inspiration. \nPlease note that this session will be by-invitation-only. HSMAI Europe members may register here – all registrations are subject to approval.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”30″][vc_btn title=”Register Now” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F5Vv7BR”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/mice-workshop-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/11/mice-workshop-yyxcXX.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T100000
DTEND;TZID=Europe/London:20260114T160000
DTSTAMP:20260419T093642
CREATED:20251122T102558Z
LAST-MODIFIED:20251210T132953Z
UID:10001895-1768384800-1768406400@global.hsmai.org
SUMMARY:CRME Review Course
DESCRIPTION:Come to London and leave with your Global HSMAI certification!\nReady to be recognized and certified for your expertise in Sales or Revenue Management? Join the CRME Review Course this January in London\, and take a major step toward HSMAI Global certification! \nHSMAI certifications are important because the more you know — and the more you can demonstrate what you know — the better ROI you can provide to your company\, the more you can improve its bottom line\, and the better you can position your career. \nWhen is the Review Course?\n📅 Wednesday\, January 14th\, 2026\n 📍  InterContinental London Parklane\n🕘 10:00 AM – 15:00 PM\, followed by global exam from 3:00 pm – 4:00 pm \nPlease contact postbox@hsmai.eu for more information
URL:https://global.hsmai.org/event/crme-review-course-11/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/11/design-uten-navn-44-nkyS5Q.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T123000
DTEND;TZID=Europe/London:20260114T143000
DTSTAMP:20260419T093642
CREATED:20251122T102609Z
LAST-MODIFIED:20260114T204243Z
UID:10001896-1768393800-1768401000@global.hsmai.org
SUMMARY:HSMAI Europe Board of Directors Meeting (Internal)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17755″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nHSMAI Europe Board of Directors Meeting\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nInternal\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763718653279{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n 📍  Intercontinental London Park Lane\n🕘 12:30 PM – 2:30 PM[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-europe-board-of-directors-meeting-internal-2/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/11/board-PXpYRY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T150000
DTEND;TZID=Europe/London:20260114T200000
DTSTAMP:20260419T093642
CREATED:20251120T101457Z
LAST-MODIFIED:20260114T204243Z
UID:10001891-1768402800-1768420800@global.hsmai.org
SUMMARY:Leadership Day (Internal\, By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17734″ img_size=”full” css=””][mk_fancy_title color=”#000000″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google” responsive_align=”left”]Leadership Day (Internal)[/mk_fancy_title][vc_column_text css=”.vc_custom_1764087882656{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n📍 Intercontinental London Park Lane\n🕘 3:00 PM – 8:00 PM\, including a working dinner \nThe HSMAI Europe Leadership Day 2026\, an invitation-only event\, will take place at the conference venue. For this gathering we invite HSMAI Europe Advisory Board members\, Rising Leaders Council\, Board of Directors members\, Student Council and special supporters and sponsors of the region. \nInvited HSMAI Europe members may register here – all registrations are subject to approval.[/vc_column_text][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FE5veqo”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/leadership-day-internal-by-invitation-only-2/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/11/csw-2026-visuals-6-UAATQG.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T080000
DTEND;TZID=Europe/London:20260115T170000
DTSTAMP:20260419T093642
CREATED:20251122T102620Z
LAST-MODIFIED:20260115T204536Z
UID:10001897-1768464000-1768496400@global.hsmai.org
SUMMARY:Commercial Strategy Conference
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”15589″ img_size=”1920 x 800″ css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Join Us at the HSMAI Europe Commercial Strategy Conference in London![/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📅 Thursday\, January 15th\, 2026\n 📍  InterContinental London Park Lane\n🕘 8:00 AM – 5:00 PM[/mk_fancy_title][vc_column_text css=”.vc_custom_1765459313779{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Strategy Conference (formerly ROC) has become one of the most compelling and comprehensive learning exchange for commercial leaders in the hospitality industry. Join us for an unparalleled professional development experience.[/vc_column_text][mk_padding_divider size=”30″][vc_btn title=”See full programme here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2026%2Fprogram%2F|target:_blank”][vc_column_text css=”.vc_custom_1732272245190{margin-bottom: 0px !important;}”]Contact Us: \nFor group rates\, sponsorship and further inquiries\, please email us at postbox@hsmai.eu.  \nDon’t miss this unique opportunity to connect\, learn\, and lead in the evolving landscape of commercial strategy. Be part of an inspiring experience in London this January![/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-strategy-conference/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/10/untitled-design-7-FnZaoN.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T183000
DTEND;TZID=UTC:20260115T203000
DTSTAMP:20260419T093642
CREATED:20260102T204332Z
LAST-MODIFIED:20260115T231340Z
UID:10001927-1768501800-1768509000@global.hsmai.org
SUMMARY:Thirsty Thursday
DESCRIPTION:HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.
URL:https://global.hsmai.org/event/thirsty-thursday-27/
LOCATION:La Vita\, Palazzo Versace Dubai\, Al Jadaf - Jaddaf Waterfront\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/01/tt-2026-15-jan-MGn5OW.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T183000
DTEND;TZID=Europe/London:20260115T230000
DTSTAMP:20260419T093642
CREATED:20251122T102620Z
LAST-MODIFIED:20260115T204537Z
UID:10001898-1768501800-1768518000@global.hsmai.org
SUMMARY:HSMAI Awards Europe 2025
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”16454″ img_size=”1920 x 800″ css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Celebrate Excellence in Hospitality[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📅 Thursday\, January 15th\, 2026\n 📍  InterContinental London Park Lane\n🕘 6:30 PM – 11:00 PM[/mk_fancy_title][vc_column_text css=”.vc_custom_1763719651042{margin-bottom: 0px !important;}”]The annual HSMAI Awards Europe recognises the people and companies that have shown excellent work in the hospitality\, tourism\, and travel industries. This event allows companies and employees to show that they value and recognise the importance of each other.[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-awards-europe-2025/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/hsmaiawards23_fotografheididokter-11-1-ywiBWq.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260116T100000
DTEND;TZID=Europe/London:20260116T130000
DTSTAMP:20260419T093642
CREATED:20251122T102621Z
LAST-MODIFIED:20260116T205809Z
UID:10001899-1768557600-1768568400@global.hsmai.org
SUMMARY:Senior Revenue & Commercial Executive Roundtable (By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17757″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nSenior Revenue & Commercial Executive Roundtable (By-Invitation-Only)\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \n“Rising costs and OTA dominance require smarter channel mix and cost control – how do you balance profitability and volume?”\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765439599222{margin-bottom: 0px !important;}”]📅 Friday\, January 16th\, 2026\n 📍  Intercontinental London Park Lane\n🕘 10:00 AM – 1:00 PM \nJoin us for the HSMAI Senior Executive Roundtable\, led by moderator Juli Jones\, Senior Vice President at HSMAI. This session will explore a timely and pressing topic: “Rising costs and OTA dominance require smarter channel mix and cost control – how do you balance profitability and volume?” \nHSMAI Executive Roundtables bring together senior-level\, like-minded leaders for candid\, high-value conversations in a confidential setting. This is a unique opportunity to exchange insights\, benchmark strategies\, and engage in meaningful peer dialogue. \nInvited HSMAI Europe members may register using the link below. All registrations are subject to approval. \n[/vc_column_text][mk_padding_divider size=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FlVyoqZ”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/senior-revenue-commercial-executive-roundtable-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/11/revenue-roundtable-7kQiz1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260116T100000
DTEND;TZID=Europe/London:20260116T130000
DTSTAMP:20260419T093642
CREATED:20251122T102631Z
LAST-MODIFIED:20260116T205810Z
UID:10001900-1768557600-1768568400@global.hsmai.org
SUMMARY:Senior Sales and Distribution Executive Roundtables (By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17759″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nSenior Sales and Distribution Executive Roundtables\nTopic: AI in Hotel Distribution\nAs a follow up from Curate that took place in London in November\, this important topic will again be on the agenda[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nBy-Invitation-Only\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765440704875{margin-bottom: 0px !important;}”]📅 Friday\, January 16th\, 2026\n📍 Intercontinental London Park Lane\n🕘 10:00 AM – 1:00 PM \nModerated by Elodie Leunen CEO\, Fastpayhotels &  and a member of HSMAI Europe Board of Directors \nHSMAI Executive Roundtables are networks of like-minded senior leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. \nInvited HSMAI Europe members may register here – all registrations are subject to approval. \nFor more information\, contact HSMAI Region Europe at postbox@hsmai.eu[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FVNMoab”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/senior-sales-and-distribution-executive-roundtables-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/11/sales-roundtable-duY2Vr.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260116T130000
DTEND;TZID=America/New_York:20260116T140000
DTSTAMP:20260419T093642
CREATED:20251220T081218Z
LAST-MODIFIED:20260116T111511Z
UID:10001915-1768568400-1768572000@global.hsmai.org
SUMMARY:Cracking the Code: Navigating Hospitality’s Distribution Maze
DESCRIPTION:HSMAI Foundation & HSMAI are kicking off a faculty-focused webinar series featuring top industry leaders. Join Sarah Fults (VP of Distribution\, MGM Resorts) and Rhett Hirko (SVP of Revenue Optimization & Distribution\, Preferred Travel Group) as they unpack the challenges of hotel distribution\, from AI and online booking tools to managing B2B rates and margins.\n\n\nSarah Fults brings 30 years of hospitality experience and leads distribution strategy at MGM Resorts\, driving tech innovation and channel optimization.\n\n\nRhett Hirko\, a certified revenue management executive with 30+ years in the field\, has shaped global revenue strategies.\n\n\nRegister link: Meeting Registration – Zoom
URL:https://global.hsmai.org/event/cracking-the-code-navigating-hospitalitys-distribution-maze/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260119T080000
DTEND;TZID=Europe/Amsterdam:20260121T230000
DTSTAMP:20260419T093642
CREATED:20251117T095906Z
LAST-MODIFIED:20260119T211439Z
UID:10001887-1768809600-1769036400@global.hsmai.org
SUMMARY:Room for Growth
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17798″ img_size=”Full” css=””][vc_column_text css=”.vc_custom_1763296975624{margin-bottom: 0px !important;}”] \nVelkommen til Room for Growth\n19.–21. januar 2026 i Oslo\nHotell- og reiselivsnæringen er inne i en tid med store endringer. Ny teknologi\, endrede gjesteforventninger\, bærekraftskrav og nye kommersielle muligheter omdefinerer måten vi arbeider og tenker på. For å møte denne utviklingen ønsker HSMAI Europe i samarbeid med Innovasjon Norge Reiseliv å starte reiselivsåret 2026 med Room for Growth: tre inspirerende dager fylt med faglig påfyll\, nye ideer\, nettverk og samarbeid. \nRoom for Growth skal være en ny samlende møteplass for hotell- og reiselivsnæringen i Norge – et sted der vi sammen utforsker trender\, deler kunnskap og skaper rom for vekst. \nForeløpig program:\nMandag 19. januar\nIntern arrangement Innovasjon Norge. Egen påmelding \nTirsdag 20. januar\nHSMAI Europe Commercial Strategy Forum \nHSMAI lanserer en helt ny konferanse hvor skal samle kommersielle ledere og fagfolk fra hotell- og reiselivsnæringen for å møte nasjonale og internasjonale aktører\, dele ideer\, bygge nettverk og hente inspirasjon. Fokus vil være på digitale trender\, revenue-optimalisering\, MICE\, sosiale medier\, markedsføring og salgsstrategier med alt med mål om å styrke deltagernes kommersielle kompetanse. \nOnsdag 21. januar\nHSMAI Møte- og Eventbørsen + HSMAI Awards Norway \nPå dagtid arrangeres den velkjente HSMAI Møte- og Eventbørsen\, der utstillere som hoteller\, hotellkjeder og konferansesteder møter innkjøpere av events\, konferanser og arrangementer. På kvelden samles bransjen til den prestisjefylte HSMAI Awards-seremonien\, der vi blant annet kårer Årets Hotelier\, Årets Unge Leder i Reisebransjen og Årets Unge Talent i Reisebransjen 2025.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Les mer og meld deg på her” color=”success” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Froom-for-growth%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/room-for-growth/
LOCATION:The Hub\, Biskop Gunnerus gate 3\, Oslo\, 0155\, Norway
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/12/oslo-2026-2-opZTQC.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260120
DTEND;VALUE=DATE:20260121
DTSTAMP:20260419T093642
CREATED:20251122T102632Z
LAST-MODIFIED:20260120T212804Z
UID:10001901-1768867200-1768953599@global.hsmai.org
SUMMARY:HSMAI Europe Commercial Strategy Forum | Oslo
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17750″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Velkommen til HSMAI Europe Commercial Strategy Forum Oslo[/mk_fancy_title][vc_column_text css=”.vc_custom_1763726514172{margin-bottom: 0px !important;}”]📅 Tirsdag\, 20. Januar 2026\n 📍  Clarion Hotel The Hub i Oslo[/vc_column_text][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Dette heldagsarrangementet samler ledere og andre innen hotell- og reiselivsbransjen for å diskutere de nyeste trendene og strategiene innen de kommersielle disiplinene som revenue management\, salg\, markedsføring\, distribusjon og mer. \nHSMAI Europe Commercial Strategy Forums har allerede blitt arrangert i Nederland\, Portugal og Hellas med stor suksess\, og der skal den arrangeres årlig i likhet med andre land som kommer til fortløpende. Nå kommer Commercial Strategy Forum endelig til Norge\, med Frankrike og Spania som neste destinasjoner ut. \nVår ambisjon er å gjøre Commercial Strategy Forum Oslo  til et årlig høydepunkt for kommersielle ledere og andre ledere i bransjen i Norge\, med fremtidsrettede  strategier\, dyptgående diskusjoner og verdifull nettverksbygging. \n[/mk_fancy_title][mk_padding_divider size=”30″][vc_btn title=”Les mer om Commercial Strategy Forum her” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Froom-for-growth%2Fcommercial-strategy-forum-oslo%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-europe-commercial-strategy-forum-oslo/
LOCATION:Clarion Hotel The Hub\, Biskop Gunnerus gate 3\, Oslo\, 0155\, Norway
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/11/oslo-2026-pt0fn9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260121
DTEND;VALUE=DATE:20260122
DTSTAMP:20260419T093642
CREATED:20251122T102643Z
LAST-MODIFIED:20260120T212804Z
UID:10001902-1768953600-1769039999@global.hsmai.org
SUMMARY:HSMAI Møte- og Eventbørsen
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17748″ img_size=”full” css=””][mk_padding_divider size=”30″][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI’S MØTE- OG EVENTBØRSEN[/mk_fancy_title][vc_column_text css=”.vc_custom_1763724900030{margin-bottom: 0px !important;}”]📅 Onsdag\, 21. Januar 2026\n 📍  Clarion Hotel The Hub i Oslo[/vc_column_text][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meld deg på som utstiller på Møte- og Eventbørsen – årets møteplass for hotell- event og reiselivsbransjen. HSMAI inviterer deg til et arrangement hvor ledende aktører fra bransjen samles for en dag fylt med nettverksbygging\, faglig inspirasjon og spennende muligheter.[/mk_fancy_title][mk_padding_divider size=”30″][vc_btn title=”For kunder les mer her” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmaimeetconnect26.converve.io%2Findex.html|target:_blank”][vc_btn title=”For utstillere les mer her” color=”violet” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Froom-for-growth%2Fmote-og-eventborsen-2026%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-mote-og-eventborsen-2/
LOCATION:Clarion Hotel The Hub\, Biskop Gunnerus gate 3\, Oslo\, 0155\, Norway
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/11/meb-2026-Y5LNiR.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260121
DTEND;VALUE=DATE:20260122
DTSTAMP:20260419T093642
CREATED:20260114T105655Z
LAST-MODIFIED:20260121T120030Z
UID:10001938-1768953600-1769039999@global.hsmai.org
SUMMARY:HSMAI BC – Beyond the Hype: A Practical
DESCRIPTION:Overview Join us on January 21st for our online webinar featuring Josh Graham\, Head of Market Development\, North America at Cloudbeds! HSMAI BC Presents (online):   Beyond the Hype: A Practical Guide to AI Readiness for Hotels A webinar with Josh from Clo
URL:https://global.hsmai.org/event/hsmai-bc-beyond-the-hype-a-practical/
LOCATION:Online Web Series\, AA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260121T184500
DTEND;TZID=Europe/Oslo:20260121T230000
DTSTAMP:20260419T093642
CREATED:20251122T102652Z
LAST-MODIFIED:20260120T212805Z
UID:10001903-1769021100-1769036400@global.hsmai.org
SUMMARY:HSMAI AWARDS NORWAY 2025
DESCRIPTION:[vc_row][vc_column][mk_padding_divider size=”30″][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI AWARDS NORWAY 2025[/mk_fancy_title][vc_column_text css=”.vc_custom_1763724900030{margin-bottom: 0px !important;}”]📅 Onsdag\, 21. Januar 2026\n 📍  Clarion Hotel The Hub i Oslo[/vc_column_text][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Nominér kandidater til Årets Unge Talent og Årets Unge Leder i Hotell\, Restaurant og Reiseliv\, og Årets Hotelier\, og send inn dine beste arbeider til Markedsføringsprisene og Eventprisene. Husk også å nominere dine kandidater til Årets Bærekraftspris.\n \nUtdelingen av alle prisene i HSMAI Awards Norway arrangeres samme dag som HSMAI’s Møte- og Eventbørsen. \nNok en gang skal vi premiere dyktige medarbeiderne i vår bransje\, gjennom HSMAI Awards Norway 2025. \nFristen for innsendelse av bidrag er satt til midnatt mandag 24. november 2025.[/mk_fancy_title][mk_padding_divider size=”30″][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Les mer\, meld deg på og send in ditt bidrag:[/mk_fancy_title][vc_btn title=”HSMAI Awards Norway 2025″ color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Froom-for-growth%2Fhsmai-awards-norway-2025%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-awards-norway-2025/
LOCATION:Clarion Hotel The Hub\, Biskop Gunnerus gate 3\, Oslo\, 0155\, Norway
ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20260129T143000
DTEND;TZID=Asia/Kolkata:20260129T173000
DTSTAMP:20260419T093642
CREATED:20251219T150110Z
LAST-MODIFIED:20260129T205757Z
UID:10001913-1769697000-1769707800@global.hsmai.org
SUMMARY:ROUNDTABLE: INDIA COMMERCIAL LEADERS – DELHI
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/delhi-jan-1-scaled.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”ROUNDTABLE: COMMERCIAL LEADERS – INDIA” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday 29 January\, 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1730997869425{margin-bottom: 0px !important;}”] \nBy Invitation Only \nHSMAI Asia Pacific runs regular Roundtable events for the leaders in the Revenue\, Digital\, Distribution\, Marketing\, Sales and Operational heads in the Hospitality Industry.  The Roundtables are invitation-only and are deliberately small\, boardroom-style meetings to ensure everyone can participate and benefit from the discussions. \nPlease contact us if you would like to be invited. \n[/vc_column_text][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/delhi-2.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/roundtable-commercial-leaders-india-2/
CATEGORIES:APAC Roundtables,Commercial,Roundtable
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/01/delhi-jan-bBeAxp.jpg
END:VEVENT
END:VCALENDAR