HSMAI Foundation Mike Dimond 2022 Scholarship Program

About this Scholarship

Mike Dimond was widely recognized as one of the top hotel marketing executives in the United States, serving the industry in top positions, including Senior Vice President of Sales and Marketing at the Broadmoor in Colorado Springs. He is a member of the HSMAI Hall of Fame and honored as one of “The 25 Most Extraordinary Minds in Hospitality & Travel.” This scholarship was created by his family to expand and enhance the educational opportunities available to hospitality students interested in following in his footsteps.



2022 Honorees

Tara Hajari

Tara is a student at Florida State University. She expects to graduate in May 2023 with a Bachelor of Science in Hospitality & Tourism Management and a minor in Entrepreneurship. Tara is both a Resident Assistant (RA) for FSU University Housing and a Customer Service Representative for FSU Campus Recreation. She has volunteered over 100 hours of community service for Pets Unconditionally Rescued and Rehomed (PURR) and has completed 100 hours in the children’s ministry at Lifepoint Church delivering core curriculum. Tara plans to pursue a career in hospitality and entrepreneurship and hopes to spend time in all aspects of hospitality, including food and beverage, and hotels.


Ava Ruff

Ava is a student at New York University studying Hotel and Tourism Management, expected to graduate in May 2024 with her bachelor’s degree and a minor in The Business of Entertainment, Media, and Technology. She serves as the Social and Community Chair for the NYU Hospitality Business Society and as the Events Chair for the NYU Hospitality Sales and Marketing Association Int. where she is responsible for planning events for both organizations, making external connections, and assisting with creating tours of NYC hospitality establishments. Tara is also a player on the NYU Women’s Lacrosse Team, a member of the Stern Tisch Entertainment Business Association, and a writer for NYU’s Comedy Magazine: The Plague. 

Program Description

Two $1500 scholarships will be awarded annually to deserving degree-seeking students with the intention of pursuing careers in Hospitality Sales, Marketing, or Revenue Optimization. The funds are to be used for tuition. Recipients will be asked to work with the HSMAI Foundation through its programs to encourage other students to pursue careers in these fields.

Eligibility Criteria

  • Fully admitted as a student in an accredited post-secondary hospitality degree program.
  • Demonstrated hospitality work experience.
  • Intention to pursue a career in hospitality sales, marketing, or revenue optimization.
  • Good academic standing.

Application Requirements

  • Completed application form and resume.
  • Personal essay or presentation.
  • Contact information for two references.
  • Current transcripts will be required from finalists.


Applications for the 2023-2024 academic year will be available in early 2023.

Criteria: HSMAIF Board Members will review each submission and consider the following:

  • Proven interest in and intention to pursue a career in hospitality sales, marketing, or revenue management
  • Involvement in HSMAI & other extracurricular involvement
  • Industry work experience
  • Applicant’s personal essay
  • Recommendations
  • Grade point average