HSMAI Foundation Global Collegiate Marketing Case Competition


The hospitality industry is at a historic time. The rising dynamics in the industry evolving out of the COVID-19 pandemic is calling for young talents to advance hospitality marketing practices, to lead with innovativeness, and to transform the industry above and beyond.

Against this grand backdrop, we are excited to organize the first of a kind, global hospitality marketing competition. This year’s competition is uniquely themed as “Recovery and Revival”, with the focus on encouraging new perspectives on the issues, trends and opportunities that are relevant to the resurgence and development of the global hospitality industry. Through a marketing lens, we hope this competition will be able to spur creativity and innovation among future hospitality marketing leaders across the globe.

The competition mission is to:

  • Establish a cross-institution platform for future hospitality marketing leaders to showcase professional excellence;
  • Empower hospitality marketing education through experiential learning;
  • Enable industry-academia collaborations to champion future hospitality marketing leaders.
  • Who can participate: Undergraduate and graduate students who share passion for hospitality marketing.
  • How to participate:
    • Competition entry: Please complete competition entry form by October 31st, 2022.
    • Competition submission: Please submit a recorded group presentation of a marketing plan for your choice of a hotel company by December 31st, 2022.
  • Final competition presentation: The evaluation panel will assess the submitted work and identify top two teams for the undergraduate track and top two teams for the graduate track. The finalist teams will be informed by February 15th, 2023. The finalist teams will present their work at the final competition event (virtual) tentatively scheduled in March, 2023.
  • Awards: $2,000 for the top undergraduate team, $2,000 for the top graduate team.

Please submit the following information to qualify competition entry by October 31st, 2022. We will send you a confirmation email upon receipt of your competition entry.

Competition Application

Team Leader Contact Information

Please include First Name, Last Name, Enrolled Institution and Department for up to four additional members.
Team Leader(Required)

Competition Level

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Endorsing Faculty’s Contact Information

Endorsing Faculty(Required)

Project Focus

More information about the project
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Following approval of your application, please submit the following items to complete your competition submission by December 31st, 2022. We will send you a confirmation email upon receipt of your competition submission.

Competition Submission

Team Leader Contact Information

Please include First Name, Last Name, Enrolled Institution and Department for up to four additional members.
Team Leader(Required)

Additional Team Members

Please include First Name, Last Name, Enrolled Institution and Department for up to four additional members.
Team Members

Endorsing Faculty’s Contact Information

Endorsing Faculty(Required)

Competition Level

Select from the dropdown

Project Focus

More information about the project
Please tell us about the issues that your team will be exploring.
Please tell us about why this particular issue requires exploration.

Presentation Upload

Please upload your team's presentation video or include a URL to the presentation below.
Max. file size: 256 MB.
Please upload your team’s presentation here
Include a URL to your team's presentation if unable to upload.

Additional Content

Please upload any additional pieces of content for consideration by the evaluation panel below. (e.g., written report, power point slides)
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Max. file size: 256 MB, Max. files: 5.
    This field is for validation purposes and should be left unchanged.
    • What content should the proposed plan cover?
    • Is there an evaluation criteria?
    • Is there a time length limit to the presentation?
      • Yes, 15 minutes.
    • How many students are allowed per group (min vs. max)?
      • Minimum two, maximum six.
    • How many groups are allowed per university/college?
      • Up to three for undergraduate track, up to three for graduate track.
    • Do we allow cross-institution team submissions?
      • Yes, we welcome submissions from cross-institution teams (i.e., team members from different institutions).

    Please email Dr. Laurie Wu at laurie.wu@temple.edu, should you have any questions about this competition.

    • Faizan Ali, University of South Florida
    • Ruiying Cai, Washington State University
    • Lisa Cain, Florida International University
    • Alei Fan , Purdue University
    • Lisa Gao, Hong Kong Polytechnic University
    • Huiling Huang, University of Macau
    • Nathan Line, Florida State University
    • Lu Lu, Temple University
    • Emily Ma, University of Surrey
    • Anna S. Mattila, The Pennsylvania State University
    • Han Shen, Fudan University
    • Minjung Shin, University of Houston
    • Kevin Kam Fung So, Oklahoma State University
    • Yao-Chin Wang, University of Florida
    • Wei Wei, University of Central Florida
    • Laurie Wu, Temple University
    • Wan Yang, California State Polytechnic University, Pomona
    • Lu Zhang, Michigan State University