HSMAI Revenue Optimization Conference (ROC) 2017 Presentations

HSMAI is pleased to present videos from select sessions at our 2017 Revenue Optimization Conference (ROC) in Toronto, Ontario, Canada. These videos are available for viewing free for HSMAI members and $59 for non-members. This series is sponsored by STR and Hotel News Now.

Video sessions:

  • Getting the Price Right
  • Drive Innovation While Leveraging Analytics: Lessons from Airline, Cruise, Amusement, and Retail
  • What Every Revenue Manager Needs to Know About Digital Marketing
  • A Revenue Manager’s Guide to Surviving in the Digital Economy
  • Find Your Edge: Giving More and Getting More from Your Guests
  • Driving Revenues and Guest Satisfaction: A Collaborative Effort
  • Big Data for the Visual Learner
  • The Rise of Metasearch: How These Sites Can Help Steer Direct Bookings
  • Jedi Mind Tricks: What Every Revenue Manager Needs to Know About the Psychology of Pricing
  • What To Do With That Last Minute Booker
  • The Art of Negotiation
  • Everything I Know About Competitive Pricing Strategy I Learned From My Cat
  • Marketers are from Mars; Revenue Managers are from Venus
  • Up Side Down: An Executive Perspective Panel

Learn more and view now

Categories: Revenue Management
Insight Type: Presentations