The Hotel Industry’s New Direct-Booking Discounts

Hilton Worldwide, Marriott International, Hyatt Hotels Corp., InterContinental Hotels Group and Choice Hotels International, have begun offering discounted rates for loyalty members who book directly on the brands’ websites or mobile apps. The industry move, meant to project that travelers can find the best deals with a hotel and not through third-party channels, presents an added challenge for corporates.

Read the Business Travel News article.