The Need for Standardization of Distribution Channel Metrics | By Cindy Braak and Kapila Anand

The Financial Management Committee (FMC) of the American Hotel and Lodging Association (AHLA) is focused on providing guidance on the financial and reporting impact of trending issues impacting the industry. As an example, the FMC has the responsibility to update the Uniform System of Accounts for the Lodging Industry[1] (USALI) and is periodically evaluating other trends and evolving metrics to determine if the financial implications warrant further study and comment.

Categories: Marketing
Insight Type: Articles