HSMAI provided access to resources that helped hotel and travel industry professionals stay informed about the impact of the coronavirus outbreak on sales, marketing, and revenue optimization, and guided them into recovery. New resources for the industry are now available and updated regularly via the Insights section of the site.
Click the links below to view specific resources
HSMAI Insights
Recovery Connections: The Customer Perspective on Sales Innovations in the COVID World
Recovery Connections: Maximizing and Measuring Your Marketing Efforts
Recovery Connections: Winning With Multi-Property Revenue Management
Shifting Demand from OTAs and Other Priorities for Hotel CDOs
Emotion-Driven Messaging and Other Priorities for Hotel CMOs
Marriott CEO Arne Sorenson on Diversity, Coronavirus, and Personal Challenges
Hilton CEO Chris Nassetta on Coronavirus and the Future of Hosting Events
What Hotel Marketers Think About Black Friday and Cyber Monday
Recovery Conversations: Hyatt Place Colorado Springs’ B. Jay Bliss
Recovery Conversations: Embassy Suites Memphis’ Melanie Miller
Recovery Conversations: Courtyard Columbus New Albany’s Carrie Boor
Pandemic Experiences: Westin and Sheraton Stonebriar’s Mandy Reid
What’s on the Minds of Hospitality HR Professionals in The Americas
The Growing Importance of Digital Sales Skills
Shifting Priorities For Hotel Marketers
Connecting With Travelers in a Post-COVID Marketplace
An Informal, Anecdotal Forecast for Full Recovery
HSMAI PERSPECTIVE: Choosing to Be Part of the Solution
Leisure Sales in a Post-COVID Marketplace
Repositioning F&B to Succeed in the New Restaurant Reality
Group Sales in a Post-COVID Marketplace
What Is Business Acumen and Why Is It So Important?
Planning for Hospitality Recovery – Sales, Marketing, Revenue Resource Guides
Reopening Concerns and Best Practices for Hotel Management Companies
What the Future Holds for Sales Professionals
Planning for Hospitality Marketing Recovery
Planning for Hospitality Sales Recovery
Planning for Hospitality Revenue Recovery
ROC@Home Presenter Tony Webber on the Asia Pacific Economy
HSMAI PERSPECTIVE: Moving Past Furloughs and Layoffs
When Revenue Professionals Return to Work
5 Things to Know When Going Back to Work Post COVID-19
HSMAI PERSPECTIVE: Why Cutting Sales, Marketing, and Revenue Optimization Is Short-Sighted
The Outlook From Hotel Management Company Sales & Marketing Pros
Best Practices for Hotel Management Company Sales and Marketing Professionals
The Value of Keeping Salespeople Employed
CURATE PRESENTS: The Legal Outlook for COVID-19
Staying Proactive as a Sales Professional
Staying the Course as a Revenue Professional
Best Practices for Hospitality Marketing Professionals
Key Indicators for Hospitality Sales Professionals
Key Indicators for Hospitality Marketing Professionals
Best Practices for Brand Revenue Professionals Responding to COVID-19
What Key Indicators Are Hotel Management Company CROs Tracking?
Scouting for Key Indicators for Brand Revenue Professionals
CURATE PRESENTS: How to Be a Hospitality Sales Leader During COVID-19
Integrating Technology in a Post-COVID Marketplace
How Are Associations Feeling About Meeting in Hotels?
What’s Changing for Hotel Revenue Professionals
What’s Changing for Hotel Sales Professionals
The State of the World Travel Economy 2020: Impact and Recovery Outlook
What’s Changing for Hotel Management Company Digital Marketers
What’s Changing for Brand Digital Marketers
HSMAI Special Report: Hospitality Post Pandemic Plans
New Research on the Barriers and Pathways to Strategic Innovation
Being a Successful Revenue Leader During This Time
HSMAI PERSPECTIVE: ROC@Home — From Revenue Strategy to Recovery
ROC@Home Presenter Mohamed Abu Basha on the Middle East Economy
Benchmarking and Working Together for Post-COVID Success
Marketing Content in the Post-COVID Marketplace
10 Tips for Getting Back to Group Sales
HSMAI PERSPECTIVE: Your Own Road to Recovery
Revenue Predictions About Reopening
Marketing Career Path: Fuel’s Stuart Butler, CHDM
Planning for the Future of Hotel Marketing
Scouting for Key Indicators for Hospitality Digital Marketing Professionals
CURATE PRESENTS: Holding It Together Through Coronavirus
Staying Focused on Messaging and Tactics
Best Practices for Hotel Loyalty Professionals
Best Practices for Sales Professionals Responding to COVID-19
4 Points: Continuing the Discussion on Coronavirus Impacts
Recovery from the COVID-19 Pandemic – What Should the Industry Expect?
Pricing Psychology in Challenging Times
Crisis Communication and Marketing Expert Insights
HSMAI SPECIAL REPORT: Crisis Communications for Hospitality Marketing Professionals
Force Majeure and Other Coronavirus Legal Questions
HSMAI Customer Insights
Traveler sentiment insights for HSMAI from industry leaders
HSMAI Customer Insight: Will A Vaccine Bring Back Leisure Travel? | Fuel
HSMAI Customer Insight: Optimistic signs of increasing demand | ADARA
HSMAI Customer Insight: Leisure demand for year-end holidays continues to strengthen | ADARA
HSMAI Customer Insight: Top U.S. Thanksgiving destinations by hotel occupancy | Amadeus
HSMAI Customer Insight: Travelling By Car Still Deemed Safest By Far | MMGY
HSMAI Customer Insight: Have We Reached the New Normal? | Fuel
HSMAI Customer Insight: What is happening in Group Business | Amadeus
HSMAI Customer Insight: Hotel Demand Steadily Improving for Business and Leisure | ADARA
HSMAI Customer Insight: Business travel bookings in the US post-Labor Day | Amadeus
HSMAI Customer Insight: Global Booking Levels Off with Pockets of Growth | Siteminder
HSMAI Customer Insight: Most In-Person Meetings Will Resume, Eventually | Groups360
HSMAI Customer Insight: Travelers are Seeking to Explore the Outdoors this Summer | Google
HSMAI Customer Insight: The Part-time Planner Is an Underserved Market | Groups360
HSMAI Customer Insight: Travelers Losing Confidence in Coronavirus Information Sources | Longwoods
HSMAI Customer Insight: A Look Back at 2020 as We Prepare to Move Ahead | Amadeus
HSMAI Customer Insight: First 2021 Travel for Many Will Be to Family, Friends | Longwoods
HSMAI Customer Insight: Trending into the Holiday Season | Google
HSMAI Customer Insight: Majority of Travelers Changing Plans | Longwoods
HSMAI Customer Insight: Fear of Coronavirus Continues to Hammer U.S. Travel Industry | Longwoods
HSMAI Customer Insight: Confidence In Travel Fueled By Affluent | MMGY
HSMAI Customer Insight: More People Are Travelling Than You Think | Fuel
HSMAI Customer Insight: Turning Traveler Comfort Into Confidence | MMGY
HSMAI Customer Insight: Booking Patterns for the Rest of 2020 | ADARA
HSMAI Customer Insight: Travelers Seek COVID Safety Precautions from Lodging Operators | Longwoods
HSMAI Customer Insight: American Traveler Confidence on the Rise | Longwoods
HSMAI Customer Insights: Top 5 Sourcing Challenges Meeting Planners Face | Groups360
HSMAI Customer Insight: Rising Coronavirus Cases Reverse U.S. Traveler Confidence | Longwoods
HSMAI Customer Insight: Slow-Rising Readiness to Travel | Fuel
HSMAI Customer Insight: Americans More Confident About Traveling, Visitors | Longwoods
HSMAI Customer Insight: Guests’ Safety Will Dictate New Tech Needs | Fuel
HSMAI Insight: Evolving Creative Messaging in a Post Covid World | Google
HSMAI Customer Insight: Booking Momentum Accelerates | SiteMinder
HSMAI Customer Insight: Travelers remain hopeful, but safety outweighs value | MMGY
HSMAI Customer Insights: Hope is on the Horizon | Fuel Customer Sentiment
HSMAI Customer Insight: Fuel COVID-19 Consumer Sentiment Study Volume 2: What Changes Are We Seeing?
HSMAI Customer Insight: Longwoods International Travel Sentiment Report
HSMAI Customer Insight: Traveler Trends for Labor Day and Beyond | Adara
HSMAI Customer Insight: Nearby Beach and Country Locations Popular | SiteMinder
HSMAI Customer Insight: The Most Important Word in Hospitality: Clean | MMGY
HSMAI Customer Insight: Occupancy Changes, Segment Shifts, Rate Adjustments | Amadeus
HSMAI Customer Insight: Demand Growth Pace Slows | SiteMnder
HSMAI Customer Insight: American Optimism about Travel and Visitors Stalls | Longwoods
HSMAI Customer Insight: Beach Destination Cities Lead Recovery | SiteMinder
HSMAI Customer Insight: The New Guest Wants To Travel Soon | SiteMinder
HSMAI Customer Insight: Lights Coming Back On In Travel | SiteMinder
HSMAI Customer Insight: Global Booking Trends Upward | SiteMinder
HSMAI Customer Insight: SiteMinder World Hotel Index
HSMAI Customer Insight: Americans Divided on Traveling, Reopening | Longwoods International
HSMAI Customer Insight: Americans Look Forward to Travel | Longwoods International
HSMAI Customer Insight: Travelers’ optimism slowly rising in new MMGY survey
HSMAI Customer Insight: Amir Eylon | President & CEO Longwoods International
HSMAI Insight: Phocuswright London Market Forecast