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UID:10001618-1741080600-1741107600@global.hsmai.org
SUMMARY:Masterclass: Optimizing Profit from your Restaurant
DESCRIPTION:
URL:https://global.hsmai.org/event/masterclass-optimizing-profit-from-your-restaurant/
CATEGORIES:Classes,Events,Imported,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2025/01/3-OY6AQ6.tmp_-13Hy5r.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
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DTSTART;VALUE=DATE:20241218
DTEND;VALUE=DATE:20241219
DTSTAMP:20241029T151344Z
CREATED:20241011T113106Z
LAST-MODIFIED:20241029T151344Z
UID:10001560-1734480000-1734566399@global.hsmai.org
SUMMARY:Master Class: Optimizing your Restaurant Profit
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiacademy.org/wp-content/uploads/sites/11/2024/08/classes_oct24_restaurant_web-banner-scaled-e1728111819550.jpg” image_size=”full” frame_style=”single_line” align=”center”][mk_ornamental_title tag_name=”h1″ text_color=”#52247f” font_family=”Lato” font_type=”google” font_size=”36″ font_weight=”600″ txt_transform=”uppercase” ornament_color=”#52247f” ornament_thickness=”3″ margin_top=”60″ margin_bottom=”50″] \nOptimizing Restaurant Profit\n[/mk_ornamental_title][vc_custom_heading text=”1-Day\, In-Person\, Instructor-Led Training” font_container=”tag:h3|text_align:center|color:%23000000″ use_theme_fonts=”yes” css=””][vc_custom_heading text=”9:30am – 5pm 18th December\, 2024 at Delhi NCR” font_container=”tag:h3|text_align:center|color:%23000000″ use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row css=”.vc_custom_1626739627329{margin-top: 25px !important;}”][vc_column width=”2/5″][mk_image src=”https://hsmaiacademy.org/wp-content/uploads/sites/11/2024/08/elsanto.jpeg”][/vc_column][vc_column width=”3/5″][vc_column_text margin_bottom=”50″ css=”.vc_custom_1724820754070{margin-bottom: 0px !important;}”]In order to run a financially successful restaurant business\, marketing efforts are not just crucial to attracting new customers but play a critical role in turning first-time guests into loyal regulars. In an ideal world\, restaurateurs would have unlimited resources to reach thousands of new guests each day that would fill their dining rooms and they would serve them all flawlessly. But in the real world\, resources are limited. Maximizing time\, talent\, and financial resources is critical to a restaurant’s profitability and longevity. \nLearn from experienced restaurateurs and marketers about how you can improve the value of your restaurant assets and improve the bottom-line.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”YOU WILL LEARN” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row equal_columns=”true” disable_element=”yes” css=”.vc_custom_1717735394847{padding-bottom: 32px !important;background-color: #eaeaea !important;}”][vc_column width=”1/4″][vc_custom_heading text=”REVENUE” font_container=”tag:h2|font_size:26|text_align:center|color:%23669933″ use_theme_fonts=”yes” css=”.vc_custom_1626741791344{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-dollar-sign” color=”custom” size=”lg” align=”center” custom_color=”#669933″][vc_column_text css=”.vc_custom_1626741497893{margin-bottom: 0px !important;}”] \nHow to apply digital marketing knowledge to grow revenue \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_custom_heading text=”OPPORTUNITIES” font_container=”tag:h2|font_size:26|text_align:center|color:%23663399″ use_theme_fonts=”yes” css=”.vc_custom_1626741798471{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-cart-arrow-down” color=”custom” size=”lg” align=”center” custom_color=”#52247f”][vc_column_text css=”.vc_custom_1626753951051{margin-bottom: 0px !important;}”] \nHow to optimize digital marketing opportunities for hotel properties and partners \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_custom_heading text=”ROI” font_container=”tag:h2|font_size:26|text_align:center|color:%23669933″ use_theme_fonts=”yes” css=”.vc_custom_1626741805880{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-undo” color=”custom” size=”lg” align=”center” custom_color=”#669933″][vc_column_text css=”.vc_custom_1626741552196{margin-bottom: 0px !important;}”] \nHow to make better decisions around marketing channel ROI \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_custom_heading text=”COMMUNICATION” font_container=”tag:h2|font_size:26|text_align:center|color:%23663399″ use_theme_fonts=”yes” css=”.vc_custom_1626741959120{padding-top: 25px !important;}”][vc_icon icon_fontawesome=”fas fa-stethoscope” color=”custom” size=”lg” align=”center” custom_color=”#52247f”][vc_column_text css=”.vc_custom_1626741539356{margin-bottom: 0px !important;}”] \nHow to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_tta_accordion section_title_tag=”h3″ style=”modern” color=”violet” c_icon=”chevron” c_position=”right” active_section=”5″ collapsible_all=”true”][vc_tta_section title=”Course Outline” tab_id=”1626740546469-2e4565b5-0fd4″][vc_column_text css=”.vc_custom_1724820332276{margin-bottom: 0px !important;}”] \n\n\nThe topics covered during the 1-day class are: \n\nCreating a concept for your Restaurant\nHow to Market your Restaurant – by Mark Shrives\, Marriott APAC\nBest Practices in Distribution\nMarketing Automation made easy – by Puneet Mahindroo\, Restaurateur\nThe Restaurant Strategy Toolbox – developed by Prof Sherri Kimes\, Emeritus Professor at Cornell University\nCompetitive Analysis & Guest Experience\nRevenue Management concepts\nMenu Design & menu Engineering – developed by Sherri Kimes\nThe role of data analytics in Restaurants\nBringing it all together – Commercialising your Restaurant\n\nWhat’s included:\n\n\n\n\n\n1-full day of classes\n6-hours training time\n\n\n\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Who should enrol?” tab_id=”1626740546513-ebd249d3-d9ac”][vc_column_text css=”.vc_custom_1724820582242{margin-bottom: 0px !important;}”]This course is for you if you: \n\nAspire to raise the value of your restaurant asset\nAre a Director of F&B at a hotel or standalone restaurant\nWork in a Commercial area with responsibility for the Food & Beverage areas\nGeneral Manager wanting to learn how to increase profits on your F&B services\nRevenue or Marketing people who want to learn more about the nuances of marketing Restaurants\nHoteliers from branded or independent property level\, regional\, or corporate level\n\nIn addition to hoteliers\, those who support hotels \n\nHospitality Supplier/Vendor/Partner Sales and Account Manager in areas that impact F&B\n\nSCROLL DOWN TO ENROL[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_custom_heading text=”CLASS AGENDA” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1728269820552{padding-top: 20px !important;}”][vc_tta_accordion section_title_tag=”h3″ style=”modern” color=”green” c_icon=”chevron” c_position=”right” active_section=”2″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”9:30am Welcome and Overview” tab_id=”1728541277444-583db37b-fdb1″][/vc_tta_section][vc_tta_section title=”The Restaurant Strategy Toolbox” tab_id=”1728541277457-ffd29928-00cc”][vc_column_text css=”.vc_custom_1728263492881{margin-bottom: 0px !important;}”] \n\nIntroduction on the Basics of F&B Revenue Management now expanded to cover all commercial areas to help make a profit.\nPerformance measurement.\nProf. Sherri Kimes explains the Strategy Toolbox available to restaurants and which strategies a restaurant can use depending upon the situation they are in.\nFollowed by an activity facilitated by Pallavi Nirula Nath where you will learn to identify the right strategies to use for a given case study.\n\n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”26155\, 25189″][/vc_tta_section][vc_tta_section title=”Customer Experience & Competitor Analysis” tab_id=”1728541277497-8720366f-eaf0″][vc_column_text css=”.vc_custom_1728266385619{margin-bottom: 0px !important;}”]I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet\, consectetur adipiscing elit. Ut elit tellus\, luctus nec ullamcorper mattis\, pulvinar dapibus leo.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”26155\, 1739″][/vc_tta_section][vc_tta_section title=”11:00am MORNING TEA” tab_id=”1728541277552-d0241f0f-5eaa”][/vc_tta_section][vc_tta_section title=”Creating a concept for your Restaurant” tab_id=”1728541277591-700d944d-67fd”][vc_column_text css=”.vc_custom_1728266869189{margin-bottom: 0px !important;}”]Learn from a recent hotel restaurant launch in Bangkok.  How did the concept come about? \nHow did they make sure the concept was delivered when guests arrived.  An expereinced hotelier will take you through a case study on a successful restaurant launch and what was learnt along the way.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Menu Design & Menu Engineering” tab_id=”1728541277641-9d09bd36-669c”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728267430685{margin-bottom: 0px !important;}”]Mission Possible: Optimising your restaurant’s sales by changing the menu.  It is possible. \nPallavi will show you how.  Based on extensive research by Dr. Sherri Kimes\, Professor Emeritus\, Cornell University\, learn about the proven best practices and then particpants take part in an activity to improve a menu\, bring along a menu from your restaurant for this activity as yu can get some expert advice and work on improving the design during this interactive session.  (If you dont have a menu\, we will supply one).[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26155″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Digital Touchpoints in the Customer Journey” tab_id=”1728541277732-252cd4d6-d62d”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728267641314{margin-bottom: 0px !important;}”]Mark Shrives from Marriott will take you through the Digital Touchpoints in the customer journey and cover some best practices to use across campaigns\, social and search to drive Restaurant & Bar Bookings.  You’ll see lots of examples allowing you to create your own ‘recipe’ for connecting the customers pre-dining.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26157″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”1:00pm LUNCH” tab_id=”1728268564309-9191df01-e34a”][/vc_tta_section][vc_tta_section title=”The Evolution of Distribution for Restaurants” tab_id=”1728541277836-dbfa66a1-cc59″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728267796731{margin-bottom: 0px !important;}”]How can you distribute your seats/tables without falling into the hotel room/ OTA trap? \nMark Shrives and his team will present you with some solid tips on what you absolutely need to do\, and some best practices to help you improve the way you manage distribution and third parties.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26157″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Revenue Management for your Restaurant” tab_id=”1728541277922-87f18bf1-46ea”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728268026353{margin-bottom: 0px !important;}”]We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas.  You also have access to 3 short courses on this through the HSMAI Academy Learning Management System.  You can study the 3 courses at your leisure.  If you dont know anything about this area\, it might be good to study the courses prior to coming to the class. \nSo\, Puneet will cover some tactics you can use\, and some tips on how to manage implementation of these types of tactics across departments.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26153″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”3:30pm AFTERNOON TEA” tab_id=”1728269036795-da312c96-de98″][/vc_tta_section][vc_tta_section title=”The importance of the Guest Experience” tab_id=”1728541278029-a9f976f1-bf0e”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1728268026353{margin-bottom: 0px !important;}”]We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas.  You also have access to 3 short courses on this through the HSMAI Academy Learning Management System.  You can study the 3 courses at your leisure.  If you dont know anything about this area\, it might be good to study the courses prior to coming to the class. \nSo\, Puneet will cover some tactics you can use\, and some tips on how to manage implementation of these types of tactics across departments.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Tying everything together in a Commercial Strategy” tab_id=”1728541278110-fe759aa1-161b”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1728268026353{margin-bottom: 0px !important;}”]We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas.  You also have access to 3 short courses on this through the HSMAI Academy Learning Management System.  You can study the 3 courses at your leisure.  If you dont know anything about this area\, it might be good to study the courses prior to coming to the class. \nSo\, Puneet will cover some tactics you can use\, and some tips on how to manage implementation of these types of tactics across departments.[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”26153\, 26155″][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_accordion][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=”MEET THE TRAINERS” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1725294969600{margin-bottom: 0px !important;}”] \nThis course will be presented by multiple experts in managing\, marketing and operations of restaurants in Asia. \n[/vc_column_text][mk_employees column=”4″ rounded_image=”false” grayscale_image=”false” count=”4″ description=”false” employees=”26153\, 26155\, 26157\, 25189″][vc_custom_heading text=”ENROL NOW\nLimited Seating” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”” el_id=”enrol”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_padding_divider size=”30″][vc_column_text css=”.vc_custom_1728541365191{margin-bottom: 0px !important;padding-left: 20px !important;}”]Registration Fee: \nHSMAI members INR \nNon members INR \nIncludes:  \n\nFull day of training from 9am to 5pm\nLunch\, morning & afternoon tea\n3-4 expert trainers\n3 Online Courses in Restaurant Revenue Management (Valued at US$105) – to do online at your own pace\nCertificate of Completion\n\n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1728541931677{margin-bottom: 0px !important;}”]Registrations! Tickets Coming Soon…[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column][mk_divider style=”thin_solid” thin_single_color=”#52247f” thickness=”3″ margin_top=”10″][vc_custom_heading text=”SELF-PACED\, ONLINE PROGRAMS” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=””][vc_basic_grid post_type=”post” max_items=”3″ item=”1648″ grid_id=”vc_gid:1728542871961-f305d47a29e2f0d8e8616b1f2b517d68-5″ taxonomies=”291″][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/master-class-optimizing-your-restaurant-profit/
LOCATION:Delhi NCR\, India
CATEGORIES:Calendar,Classes,Events,Imported,Revenue,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/10/revenue-restauant-1-E2ShrJ.tmp_-KnopaU.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241216
DTEND;VALUE=DATE:20241218
DTSTAMP:20241021T131257Z
CREATED:20240930T095931Z
LAST-MODIFIED:20241021T131257Z
UID:10001556-1734307200-1734479999@global.hsmai.org
SUMMARY:2 Day Revenue Management Workshop – India
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2024/09/hsmai_academy-2-day-workshop-banner-1.jpg” image_size=”full” align=”center” margin_bottom=”20″][/vc_column][/vc_row][vc_row css=”.vc_custom_1627529759549{margin-bottom: 25px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”2-DAY REVENUE TRAINING FOR HOTELS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1727689386283{margin-bottom: 0px !important;}”] \nHSMAI Academy India \nDelhi NCR \n10 Online courses PLUS Face to face Workshop over 2 days\nMonday – 9:00am – 5:00pm\nTuesday – 9:00am – 5:00pm \nThis fast-paced two-day workshop is a great opportunity for anyone who is looking to learn more about managing revenue in a hotel or any accommodation business. The workshop adds practical experience to the online courses.  The course is for people who would like to move into a Revenue Management role\, those with less than 3 years experience\, and those who need to manage a Revenue staff member or team. \nTo earn the “Certificate in Revenue Management (Hospitality)”\, you will need to complete the 10 online courses. \n[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1626307595607{margin-bottom: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=”” width=”1/2″][vc_custom_heading text=”SELF-PACED ONLINE COURSES INCLUDED” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/07/lady-laptop-image.png”][vc_tta_accordion title_tag=”p” section_title_tag=”p” style=”flat” color=”green” spacing=”1″ gap=”3″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-sort-amount-up” add_icon=”true” title=”The Essential Components of Revenue Management” tab_id=”1696980228060-f2089c45-f7dd”][vc_column_text css=”.vc_custom_1698043243217{margin-bottom: 0px !important;}”]The fundamental components of Revenue Management are applied to any business that has fixed capacity\, perishable inventory\, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  It’s not just about pricing.  The discipline involves many skills and this initial course will introduce you to each one. \nYou will learn:\n\nThe main elements of the function of Revenue Management\nUnderstand Revenue Management Terms and definitions\nTo identify a revenue management career path\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-location-arrow” add_icon=”true” title=”Understanding your guests pathway to booking” tab_id=”1696980228087-47dbdb89-04da”][vc_column_text css=”.vc_custom_1533781145752{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow customers shop for accommodation\nLearn what drives customers search and selection process\nLearn what influences their choices during their search (including travel agents)’\nThe customer journey\, from dreaming about a holiday\, to shopping\, booking\, and experiencing the holiday or trip\nTravel inspiration how do we find the inspiration to travel\, and where to travel to?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-retweet” add_icon=”true” title=”Market Segmentation” tab_id=”1698037345547-134c2d1a-6506″][vc_column_text css=”.vc_custom_1533781293684{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat segmentation is\nWhy hotels segment their markets\nHow to define each segment e.g. Corporate\, Events\, Wholesale\, Retail etc\nIs a channel the same as a segment?\nHow to use this segmentation to gain insights and improve bottom line results\nUnderstand different consumer behaviours in difference channel\nUnderstand the different terms and strategies around using Segments vs Channels vs personalised offer\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-building” add_icon=”true” title=”Understanding the Hospitality Industry” tab_id=”1698037370099-11fb7994-89b2″][vc_column_text css=”.vc_custom_1533781230366{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat are the fundamental principles of Economics and their role in Hotel Revenue Management?\nHow do Revenue Directors monitor and measure their competitor marketplace?\nHow do Hotel Managers identify true competitor properties?\nHow do you read competitor reports and use other data to derive strategic insights\, and use the data to make better decisions?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-bar” add_icon=”true” title=”Distribution” tab_id=”1698037474840-be23d571-eb23″][vc_column_text css=”.vc_custom_1698043274885{margin-bottom: 0px !important;}”] \nYou will learn:\nThe definition of Distribution within the Accommodation sector\nThe definition of accommodation Inventory and how it is managed\nThe types of distribution channels\nThe factors of the Cost of Sale\nThe steps to implementing a successful Distribution Strategy\nThe important role of technology in a Distribution Strategy\nThe definition of Rate Parity and its role in Distribution[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-reply-all” add_icon=”true” title=”Rooms Forecasting” tab_id=”1698037556381-64782c37-be14″][vc_column_text css=”.vc_custom_1533874899798{margin-bottom: 0px !important;}”] \nYou will Learn:\n\nWhat are the different types of forecasts?\nWhat are the objectives for each of the types of forecasts?\nWhat information do I need to put a forecast together?\nHow do I find this information?\nWhat questions should I ask when putting together a forecast?\nHow often should I be adjusting the forecasts?\nWhat are the steps that I need to follow to put the forecast together?\nWhat is the difference between unconstrained and constrained demand?\nWhat are the elements of an accurate forecast?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-sort-numeric-up-alt” add_icon=”true” title=”Hotel Rooms Pricing” tab_id=”1698037630423-1410eea6-53c0″][vc_column_text css=”.vc_custom_1536034455951{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow to price your different room types\nDifferent types of pricing explained – what and why:\n\nBAR\, Rack\, Group\, Corporate\, Tactical vs Strategic pricing\, Mobile only pricing – why?\, Wholesalers\, Static vs Dynamic rates\, Corporate & Event\, Opaque Pricing\, Length of Stay Pricing\, Loyalty clubs and Closed User Group rates\n\n\nPackages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?\nUnderstanding the impact on discounting -How to calculate Occupancy needed to offset discounts\nUnderstanding the influences on pricing including decoy and anchor pricing\nLead time and its impact on pricing\nDisplacement Analysis\nContracts\nTechnology available to monitor and manage pricing\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-line” add_icon=”true” title=”Revenue Strategy” tab_id=”1698037695637-b440e73a-ecf0″][vc_column_text css=”.vc_custom_1698043292078{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the components of a good revenue strategy;\nDifferent revenue strategies explained;\nPricing Strategy;\nExercises in how to use the Revenue Strategy to manage day-to-day tactics;\nInventory Control- how inventory can impact on sales. If forecasting constraint\, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory.\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-lightbulb” add_icon=”true” title=”Understanding Business Intelligence for Hotels” tab_id=”1698037745855-977ad08e-63cb”][vc_column_text css=”.vc_custom_1698045302183{margin-bottom: 0px !important;}”]All business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need\, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence. \nYou will learn: \n\nWhat types of reports do RM’s create\nWhere is data available\nHow to read\, and gain insights from data and reports\nHow to present data in easily digestible format\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-american-sign-language-interpreting” add_icon=”true” title=”Roles\, Structure and Revenue Meetings” tab_id=”1698037785893-24021a83-b58d”][vc_column_text css=”.vc_custom_1533875378062{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the different types of structures and the benefits and challenges of each;\nTo understand the key elements of how revenue management integrates into an organisation;\nThe company culture is key to being successful in revenue roles\, learn why\nTo understand the key elements of how revenue management integrates into an organisation;\nLearn about the various roles that Revenue staff perform\n\nTo understand the importance of the Revenue Meeting and how it contributes to the culture across the business. \n\nImportance of regular revenue meeting involving all department heads of hotel\nWhat to discuss?\nWhat reports to distribute prior to the meeting\nHow to ensure meeting is effective in setting strategy instead of just reviewing reports\n\n[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”IN-PERSON 2-DAY WORKSHOP AGENDA” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/08/2017-revenue-ready-first-class-in-singapore-forecasting.jpg”][vc_tta_accordion title_tag=”h3″ section_title_tag=”p” style=”flat” color=”green” spacing=”3″ gap=”3″ autoplay=”1″ active_section=”9″ no_fill=”true”][vc_tta_section i_icon_fontawesome=”fas fa-warehouse” add_icon=”true” title=”Revenue Workshop Agenda” tab_id=”1698038068776-9d1d1058-f43f”][vc_column_text disable_pattern=”false” css=”.vc_custom_1698045702354{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  It is a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  It is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  It is designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Introduction to Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-warehouse” add_icon=”true” title=”Revenue Workshop Agenda” tab_id=”1729058741166-91676ee5-b589″][vc_column_text disable_pattern=”false” css=”.vc_custom_1698045702354{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  It is a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  It is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  It is designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Introduction to Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1698051788241{background-color: #e0e0e0 !important;}”][vc_custom_heading text=”PHOTO GALLERY” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_gallery interval=”3″ images=”31536\,31537\,31538\,31539\,31540\,31541″ img_size=”medium” css=””][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”WHO SHOULD ATTEND?” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_empty_space height=”50″][mk_custom_list] \n\n          Aspiring Revenue Managers\n          Professionals with less than 3 years of experience\n          Managers overseeing Revenue teams\n\n[/mk_custom_list][vc_custom_heading text=”MEET THE TRAINERS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_employees style=”classic” column=”2″ description=”false” employees=”3274″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50″][vc_custom_heading text=”SUPPORTING PARTNER” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/2-day-revenue-management-workshop-india/
CATEGORIES:Chapter Events,Classes,Events,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/10/revenue-workshop-india-1-1-5UOtYr.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241014T140000
DTEND;TZID=Australia/Melbourne:20241014T173000
DTSTAMP:20241006T102855Z
CREATED:20240911T072724Z
LAST-MODIFIED:20241006T102855Z
UID:10001545-1728914400-1728927000@global.hsmai.org
SUMMARY:Building your Hotel Sales Strategy for 2025 – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/building-your-hotel-sales-strategy-for-2025-bangkok/
LOCATION:Dusit Princess Hotel\, 53 Srinagarindra Rd\, Nong Bon\, Prawet\, Bangkok\, 10250\, Thailand
CATEGORIES:Classes,Events
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/2-1-IfR2oi.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241011T090000
DTEND;TZID=Australia/Melbourne:20241011T123000
DTSTAMP:20241011T113104Z
CREATED:20240911T072717Z
LAST-MODIFIED:20241011T113104Z
UID:10001543-1728637200-1728649800@global.hsmai.org
SUMMARY:Building your Hotel Sales Strategy for 2025 – Phuket
DESCRIPTION:
URL:https://global.hsmai.org/event/building-your-hotel-sales-strategy-for-2025-phuket/
LOCATION:M Social Hotel Phuket\, 199 Soi Rat Uthit 200 Pi 1\, Pa Tong\, Kathu District\, 83150\, Thailand
CATEGORIES:Classes,Events,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/2-VbaLjF.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240924T130000
DTEND;TZID=Australia/Melbourne:20240924T143000
DTSTAMP:20240924T091127Z
CREATED:20240906T062812Z
LAST-MODIFIED:20240924T091127Z
UID:10001537-1727182800-1727188200@global.hsmai.org
SUMMARY:Revenue Management Essentials Classes September 24 – October 29
DESCRIPTION:
URL:https://global.hsmai.org/event/revenue-management-essentials-classes-september-24-october-29-2/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Events,Imported,Revenue,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/6-1-0tCDIC.tmp_-X0C9QV.tmp_-LXyE2L.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20250304T093000
DTEND;TZID=Australia/Melbourne:20250304T170000
DTSTAMP:20250112T014239Z
CREATED:20240905T062713Z
LAST-MODIFIED:20250112T014239Z
UID:10001535-1741080600-1741107600@global.hsmai.org
SUMMARY:MASTERCLASS: OPTIMIZING PROFIT FROM YOUR RESTAURANT – BANGKOK
DESCRIPTION:
URL:https://global.hsmai.org/event/masterclass-optimizing-your-restaurant-profit-2/
LOCATION:Dusit Princess Hotel\, 53 Srinagarindra Rd\, Nong Bon\, Prawet\, Bangkok\, 10250\, Thailand
CATEGORIES:Classes,Events,Imported
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/6-2-VOOFz5.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240924T130000
DTEND;TZID=Australia/Melbourne:20240924T143000
DTSTAMP:20240905T062659Z
CREATED:20240905T062659Z
LAST-MODIFIED:20240905T062659Z
UID:10001534-1727182800-1727188200@global.hsmai.org
SUMMARY:Revenue Management Essentials Classes September 24 – October 29
DESCRIPTION:
URL:https://global.hsmai.org/event/revenue-management-essentials-classes-september-24-october-29/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Events,Imported,Revenue,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/6-1-Uc8TDO.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241015T080000
DTEND;TZID=Australia/Melbourne:20241015T170000
DTSTAMP:20240904T062750Z
CREATED:20240904T062750Z
LAST-MODIFIED:20240904T062750Z
UID:10001533-1728979200-1729011600@global.hsmai.org
SUMMARY:Masterclass: Optimizing your Restaurant Profit
DESCRIPTION:[vc_row][vc_column][vc_empty_space][mk_image src=”https://hsmaiacademy.org/wp-content/uploads/sites/11/2024/08/optimising-restaurant-profit-masterclass-web-banner.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_column_text css=”.vc_custom_1725295846101{margin-bottom: 0px !important;}”] \nMonday 14 October\, 2024 \nIn order to run a financially successful restaurant business\, marketing efforts are not just crucial to attracting new customers but play a critical role in turning first-time guests into loyal regulars. In an ideal world\, restaurateurs would have unlimited resources to reach thousands of new guests each day that would fill their dining rooms and they would serve them all flawlessly. But in the real world\, resources are limited. Maximizing time\, talent\, and financial resources is critical to a restaurant’s profitability and longevity. \nLearn from experienced restaurateurs and marketers about how you can improve the value of your restaurant assets and improve the bottom-line. \nClasses: \n\n\n\nCreating a concept for your Restaurant\nHow to Market your Restaurant – by Mark Shrives\, Marriott APAC\nBest Practices in Distribution\nMarketing Automation made easy – by Puneet Mahindroo\, Restaurateur\nThe Restaurant Strategy Toolbox – developed by Prof Sherri Kimes\, Emeritus Professor at Cornell University\nCompetitive Analysis & Guest Experience\nRevenue Management concepts\nMenu Design & menu Engineering – developed by Sherri Kimes\nThe role of data analytics in Restaurants\nBringing it all together – Commercialising your Restaurant\n\n\n\n\n\n\n\n1-full day of classes\n6-hours training time\n\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Trainers[/mk_ornamental_title][mk_employees rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” employees=”26153\, 26155\, 26157″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/masterclass-optimizing-your-restaurant-profit/
CATEGORIES:Classes,Events
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/09/5-3-PxGIob.tmp_-UhmzTT.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241014T080000
DTEND;TZID=Australia/Melbourne:20241014T170000
DTSTAMP:20240809T021043Z
CREATED:20240731T003046Z
LAST-MODIFIED:20240809T021043Z
UID:10001493-1728892800-1728925200@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Bangkok
DESCRIPTION:
URL:https://global.hsmai.org/event/dmc-class-bangkok/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/2-2-XYoTWS.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241011T090000
DTEND;TZID=Australia/Melbourne:20241011T170000
DTSTAMP:20240809T021042Z
CREATED:20240731T003042Z
LAST-MODIFIED:20240809T021042Z
UID:10001492-1728637200-1728666000@global.hsmai.org
SUMMARY:Digital Marketing Workshop – Phuket
DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1582376827465{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm”][vc_empty_space height=”200″][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497886773{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497919042{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”200″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1582376529200{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1582375787059{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][mk_button dimension=”outline” size=”xx-large” align=”center” fullwidth=”true” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]ENROL NOW[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1581546705643{background-color: #eeee22 !important;}”][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text align=”center” css=”.vc_custom_1581548953704{margin-bottom: 0px !important;}”] \n14 & 15 September 2020\n9:00 am to 5:00 pm\nFrom $350 USD\nPatong Merlin Hotel / 44 akfhdkjahsdf\n[/vc_column_text][mk_button dimension=”flat” size=”x-large” url=”https://hsmaiasia.org/hotel-revenue-training-workshops/” target=”_blank” align=”center” bg_color=”#669933″ btn_hover_bg=”#8224e3″]REGISTER NOW[/mk_button][vc_empty_space][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_custom_heading text=”MEET” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580814747183{margin-bottom: 0px !important;}”]Networking Opportunity \nLearn from Hospitality Experts[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”black” size=”xl” align=”center”][vc_custom_heading text=”LEARN” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436376457{margin-bottom: 0px !important;}”] \nTwo days of revenue and digital marketing training\nOpportunity to continue with online globally recognised Certificate\n[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-star” color=”black” size=”xl” align=”center”][vc_custom_heading text=”ACTION” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436484404{margin-bottom: 0px !important;}”] \nPractical skills\nBe job ready\n[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288507234{background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288976882{margin-top: 50px !important;background-color: #ffffff !important;}”][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582375223580{margin-left: 200px !important;border-left-width: 100px !important;background-color: #62b5e5 !important;}”][vc_column width=”1/3″ css=”.vc_custom_1582375978923{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376279275{margin-left: 20px !important;}”]1. Commercial Overview \n2. Understanding your Guests path to booking \n3. Understanding the Accommodation Market \n4. Market Segmentation \n5. Forecasting[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288806547{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376320805{margin-bottom: 0px !important;margin-left: 20px !important;}”]6. Distribution \n7. Merchandising your property \n8. Setting your Rates Strategy \n9. Active Revenue Management \n10. OTA Deep dive[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288815706{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376330031{margin-bottom: 0px !important;margin-left: 20px !important;}”]11. Commercial Overview \n12. Understanding your Guests path to booking \n13. Understanding the Accommodation Market \n14. Market Segmentation \n15. Forecasting[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288675901{margin-left: 50px !important;background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288941131{margin-bottom: 50px !important;background-color: #ffffff !important;}”][vc_empty_space][mk_button dimension=”outline” corner_style=”rounded” size=”x-large” url=”https://hsmaiacademy.org/hotel-revenue-digital-workshop-agenda/” target=”_blank” align=”center” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]VIEW THE FULL AGENDA[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”HOTEL REVENUE TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”10880\, 2885″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”4581\, 1298″][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582290071801{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/ticket-303706_1280.png?id=12031) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Opening Soon” font_container=”tag:h3|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_empty_space][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582289608132{margin-right: 300px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”ACCOMMODATION RATE” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1581554719549{margin-bottom: 0px !important;}”]Superior Pool View: THB 2\,000 per night \nInclusions:\n• Rate is per room per night\, inclusive of 10% service charge and 7% government tax.\n• Rate is inclusive of daily buffet breakfast at Coconut Coffee Shop\n• Rate is inclusive of internet access[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1581561003250{margin-left: 50px !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/dmc-class-phuket/
LOCATION:Virtual Web Series -Asia time zone
CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/1-1-GudCRW.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20240924T130000
DTEND;TZID=Asia/Singapore:20240924T143000
DTSTAMP:20240904T062743Z
CREATED:20240626T191337Z
LAST-MODIFIED:20240904T062743Z
UID:10001470-1727182800-1727188200@global.hsmai.org
SUMMARY:Revenue Management Essentials Classes 24th Sept. – 29th Oct.
DESCRIPTION:Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization\, and confirm their knowledge\, experience\, and capabilities in the field. This course takes a deep dive into the fundamentals\, cross-disciplinary partnerships\, and emerging elements impacting revenue optimization. \n\nSix weekly webinar classes of 60-90 minutes each\nHSMAI CRME Study Guide “Evolving Dynamics of Revenue Management” PDF Version\nUS$75 off the cost of gaining your CRME
URL:https://global.hsmai.org/event/revenue-management-essentials-classes-24th-september-to-29th-october/
LOCATION:Virtual
CATEGORIES:Classes,Events,Revenue,Training Workshop,Virtual,Virtual Classes,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/rme-with-border-BDStTw.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20240604T130000
DTEND;TZID=Asia/Singapore:20240604T143000
DTSTAMP:20240528T075540Z
CREATED:20240520T071111Z
LAST-MODIFIED:20240528T075540Z
UID:10001438-1717506000-1717511400@global.hsmai.org
SUMMARY:Revenue Management Essentials Classes June 4 – July 9
DESCRIPTION:Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization\, and confirm their knowledge\, experience\, and capabilities in the field. This course takes a deep dive into the fundamentals\, cross-disciplinary partnerships\, and emerging elements impacting revenue optimization. \n\nSix weekly webinar classes of 60-90 minutes each\nHSMAI CRME Study Guide “Evolving Dynamics of Revenue Management” PDF Version\nUS$75 off the cost of gaining your CRME
URL:https://global.hsmai.org/event/revenue-management-essentials-classes-june-4-july-9/
LOCATION:Virtual
CATEGORIES:Classes,Events,Revenue,Training Workshop,Virtual,Virtual Classes,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/05/hsmai_academy_june_rev_mgmt_square-5x5H4n.tmp_-XroWOI.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20231019T140000
DTEND;TZID=Asia/Singapore:20231019T153000
DTSTAMP:20231019T081147Z
CREATED:20230727T205557Z
LAST-MODIFIED:20231019T081147Z
UID:10001205-1697724000-1697729400@global.hsmai.org
SUMMARY:Developing Your TRM Culture
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/07/trm-speaker-banner-edm-2pm-final.png” image_size=”full” align=”center”][/vc_column][vc_column][vc_column_text css=”.vc_custom_1695186292436{margin-bottom: 0px !important;}”]The webinar\, the second in our  Total Revenue Management (TRM) series\, will provide guidance on the importance and relevance of having a TRM culture\, and what is needed to develop such. In order to move your property or organisation towards TRM\, certain requirements must be fulfilled\, such as the involvement of all stakeholders\, and data management…amongst others. An important part of TRM is the active engagement of our employees\, to inform them\, to motivate and empower them\, train & support them. \nMoreover\, this webinar will assist in developing a TRM culture\, its core elements\, and how to implement the TRM culture by following a step-by-step approach. Information sharing is key as well to identifying the right leadership style to lead the team in developing a TRM culture. This session will be an interactive workshop style class. \nFor those who missed the first installment\, – the recorded session can be accessed through the button below. \nSession: 2:00pm – 3:30pm \n[/vc_column_text][vc_empty_space height=”52px”][vc_row_inner][vc_column_inner width=”1/2″][vc_btn title=”REGISTER HERE” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fus06web.zoom.us%2Fj%2F82869669230%3Fpwd%3Dc28ycEN5SExYLzcvK1ZVM3dXTWVXUT09|title:Webinar%20Zoom%20Link|target:_blank” el_class=”get_my_copy”][/vc_column_inner][vc_column_inner width=”1/2″][vc_btn title=”WATCH SESSION 1″ style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fhsmaiacademy.org%2Fthe-benefits-of-total-revenue-management%2F|title:Total%20Revenue%20Management|target:_blank” el_class=”get_my_copy”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][/vc_column][/vc_row][vc_row][vc_column][mk_employees style=”classic” count=”3″ description=”false” employees=”24434\, 2459\, 29579″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/developing-your-trm-culture/
LOCATION:Webinar
CATEGORIES:Classes,Commercial,Training Workshop,Webinar
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/09/trm-square-fin-1-5La0RZ.tmp_.png
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20230726T140000
DTEND;TZID=Asia/Singapore:20230726T153000
DTSTAMP:20230726T204326Z
CREATED:20230531T121039Z
LAST-MODIFIED:20230726T204326Z
UID:10001148-1690380000-1690385400@global.hsmai.org
SUMMARY:ROC@Work: TRM – Start Now!
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/05/roc_topic_trm_deltev_anders_lkn_23-1.jpg” image_size=”medium” align=”center”][vc_column_text align=”center” css=”.vc_custom_1685603296353{margin-bottom: 0px !important;padding-top: 30px !important;}”] \n \n26th July\, 2pm to 3:30pm SGT (Singapore time) \nCome to this masterclass and learn how to create a 7-step plan for navigating through Total Revenue Management (TRM) and how to develop a detailed plan for a successful implementation. The class includes instruction from Assoc. Prof. Detlev Remy\, a sample plan from a real hotel and the full TRM Whitepaper from HSMAI. \n[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”2/3″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][mk_employees style=”classic” column=”2″ description=”false” employees=”2459\, 24434″][/vc_column][vc_column width=”1/3″][mk_ornamental_title tag_name=”h3″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]REGISTRATION[/mk_ornamental_title][vc_btn title=”REGISTRATION” style=”flat” color=”green” align=”center” link=”url:https%3A%2F%2Fus06web.zoom.us%2Fwebinar%2Fregister%2F9516856010505%2FWN_cqOWxsSpSvuhjoMx6i-CaA|target:_blank” el_class=”get_my_copy”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/rocwork-trm-start-now/
LOCATION:ROC@Work Webinar Series
CATEGORIES:Classes,Events,Virtual,Webinar
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/07/roc-trm-SQzE2E.tmp_.png
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20230614T133000
DTEND;TZID=Asia/Singapore:20230614T150000
DTSTAMP:20230614T124419Z
CREATED:20230531T121035Z
LAST-MODIFIED:20230614T124419Z
UID:10001147-1686749400-1686754800@global.hsmai.org
SUMMARY:ROC@Work: The Effective Hotelier – How to make the most of your Time
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/05/heidi-14th-june-webinar-image-website.jpg” image_size=”medium” align=”center”][vc_column_text align=”center” css=”.vc_custom_1685471664592{margin-bottom: 0px !important;}”] \nDuring this Class\, you will learn how to get additional 2.5 hours of productive time every day! You will learn 3 techniques most effective people use to make the most of their time. You will also receive templates you can use to implement these techniques for yourself and your teams. \nJoin us for a 25 minute session from Heidi Gempel then a Q&A session with some hotel leaders and Heidi and the audience of course! [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][mk_employees style=”classic” column=”1″ description=”false” employees=”2639″][/vc_column][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]REGISTER TO JOIN[/mk_ornamental_title][vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fus06web.zoom.us%2Fj%2F88662219210%3Fpwd%3DRmVZREVJRXZ1ZU96b1dZY3lBbG9qdz09|target:_blank” el_class=”get_my_copy”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/rocwork-the-effective-hotelier-how-to-make-the-most-of-your-time/
LOCATION:ROC@Work Webinar Series
CATEGORIES:Classes,Events,Virtual,Webinar
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/06/rocwork-li-banner_heidi_v2-2uCk09.tmp_.png
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20220610T114500
DTEND;TZID=Asia/Singapore:20220610T124500
DTSTAMP:20220610T022611Z
CREATED:20220415T035552Z
LAST-MODIFIED:20220610T022611Z
UID:10000687-1654861500-1654865100@global.hsmai.org
SUMMARY:HSMAI Building your Business Acumen Masterclass
DESCRIPTION:[vc_row][vc_column][vc_custom_heading text=”BUILDING YOUR COMMERCIAL ACUMEN MASTERCLASS” font_container=”tag:h1|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1649891363404{padding-top: 40px !important;padding-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1649891521230{margin-bottom: 0px !important;}”] \nSingapore\nIn-person Masterclass or Watch the Recording \nDate:10th June 2022\nTime: 9:20am – 10:20am \nWhat will you learn: \n\nWhere is data available (it’s easier than you think)\nHow to read\, and gain insights from data and reports\nHow to present data in a visual way to make it easy to understand for your audience\nWhat is the ‘right data to use at the right time to make the right decisions’\n\nAttend in-person or watch the recording later.  [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]TRAINER[/mk_ornamental_title][mk_employees style=”classic” column=”2″ description=”false” employees=”24380\, 24377\, 24375″][/vc_column][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]ENROL[/mk_ornamental_title][vc_btn title=”ENROL NOW US$55″ style=”flat” color=”green” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fproduct%2Fbuilding-your-commercial-acumen-masterclass%2F|title:HSMAI%20ROC%20Masterclass%20%E2%80%93%20Register|target:_blank” el_id=”TRF”][vc_cta h2=”OR STAY FOR THE WHOLE DAY” h2_font_container=”tag:h2|text_align:left” h4_font_container=”tag:h4|text_align:left” txt_align=”center” add_button=”right” btn_title=”READ MORE” btn_color=”green” btn_align=”right” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2F2022-roc-agenda%2F|title:HSMAI%20ROC%20%E2%80%93%20Agenda”]Enrol in 3 Masterclasses and see the Hospitality Tech Innovations Show from US$125[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thick_solid”][vc_custom_heading text=”REGISTER FOR THE 2-DAY COMMERCIAL SUMMIT AND GET THE MASTERCLASSES FREE\n9th – 10th June 2022″ font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2Fregister%2F|title:HSMAI%20ROC%20%E2%80%93%20Register”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2022/03/commercial-strategy-collage-of-events.png” image_size=”medium” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-building-your-business-acumen-masterclass/
LOCATION:Sands Expo & Exhibition Center Singapore\, 10 Bayfront Avenue\, SIngapore\, 018956\, Singapore
CATEGORIES:Classes,Commercial,Events,Sales,Training Workshop,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/04/business-masterclass-500x500-1-PnT4mK.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20220610T105000
DTEND;TZID=Asia/Singapore:20220610T114500
DTSTAMP:20220610T022611Z
CREATED:20220415T035549Z
LAST-MODIFIED:20220610T022611Z
UID:10000685-1654858200-1654861500@global.hsmai.org
SUMMARY:HSMAI Using Content to Maximise Sales Masterclass
DESCRIPTION:[vc_row][vc_column][vc_custom_heading text=”USING CONTENT TO MAZIMISE SALES MASTERCLASS” font_container=”tag:h1|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1649890147352{padding-top: 40px !important;padding-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1649890657990{margin-bottom: 0px !important;}”] \nSingapore\nIn-person Masterclass or Watch the Recording \nDate:10th June 2022\nTime: 10:50am – 11:45am \nThis course will cover the topics of content and rich media specifically for the hotel marketers and distribution people. \nContent matters. \nIt represents one of your hotel’s key “salespeople\,” available to guests whenever and wherever they are along their purchase path. Whether your guests are dreaming\, planning\, booking\, experiencing\, or sharing\, content performs a vital role in the process: \n\nIt inspires guests when they’re dreaming\nIt answers questions when they’re planning\nIt provides assurance when they’re booking\nIt offers guidance while they’re experiencing your destination\nAnd it inspires\, reminds\, and delights them and others as well when they’re sharing their experience with friends\, family\, and colleagues\n\nAttend in-person or watch the recording later.  [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]TRAINERS[/mk_ornamental_title][mk_employees style=”classic” description=”false” employees=”2848\, 24230\, 24220″][/vc_column][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]ENROL[/mk_ornamental_title][vc_btn title=”ENROL NOW US$55″ style=”flat” color=”green” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fproduct%2Fusing-content-to-maximise-sales-masterclass%2F|title:HSMAI%20ROC%20Masterclass%20%E2%80%93%20Register|target:_blank” el_id=”TRF”][vc_cta h2=”OR STAY FOR THE WHOLE DAY” h2_font_container=”tag:h2|text_align:left” h4_font_container=”tag:h4|text_align:left” txt_align=”center” add_button=”right” btn_title=”READ MORE” btn_color=”green” btn_align=”right” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2F2022-roc-agenda%2F|title:HSMAI%20ROC%20%E2%80%93%20Agenda”]Enrol in 3 Masterclasses and see the Hospitality Tech Innovations Show from US$125[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thick_solid”][vc_custom_heading text=”REGISTER FOR THE 2-DAY COMMERCIAL SUMMIT AND GET THE MASTERCLASSES FREE\n9th – 10th June 2022″ font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2Fregister%2F|title:HSMAI%20ROC%20%E2%80%93%20Register”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2022/03/commercial-strategy-collage-of-events.png” image_size=”medium” link=”https://hsmaiasia.org/hotel-revenue-optimization-conference/register/” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-using-content-to-maximise-sales-masterclass/
LOCATION:Sands Expo & Exhibition Center Singapore\, 10 Bayfront Avenue\, SIngapore\, 018956\, Singapore
CATEGORIES:Classes,Commercial,Digital,Marketing,Training Workshop,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/04/content-masterclass-500x500-1-l8duKN.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220609T080000
DTEND;TZID=UTC:20220610T170000
DTSTAMP:20220609T022633Z
CREATED:20220331T092546Z
LAST-MODIFIED:20220609T022633Z
UID:10000679-1654761600-1654880400@global.hsmai.org
SUMMARY:Commercial Strategy Summit
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”24407″ img_size=”full”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/commercial-strategy-summit/
LOCATION:Marina Bay Sands Expo & Conference Centre\, 10 Bayfront Avenue\, Begonia\, Level 3\, Room 3002\, Singapore\, 018956\, Singapore
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/04/commercial-summit-ZzqJH4.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20220610T090000
DTEND;TZID=Asia/Singapore:20220610T102000
DTSTAMP:20220610T022610Z
CREATED:20220330T092630Z
LAST-MODIFIED:20220610T022610Z
UID:10000669-1654851600-1654856400@global.hsmai.org
SUMMARY:HSMAI Total Revenue Forecasting Masterclass
DESCRIPTION:[vc_row][vc_column][vc_custom_heading text=”TOTAL REVENUE FORECASTING MASTERCLASS” font_container=”tag:h1|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1648529634793{padding-top: 40px !important;padding-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1650338090854{margin-bottom: 0px !important;}”] \nSingapore\nIn-person Masterclass or Watch the Recording \nDate:10th June 2022\nTime: 9:20am – 10:20am \nTotal Revenue Forecasting (TRF) is under discussion nowadays\, as many businesses realize the opportunities and the revenue potential of Total Revenue Forecasting.   TRF is often the first step towards implementing “Total Revenue Management” so get started with this masterclass by Associate Professor\, Dr. Detlev Remy from the Singapore Institute of Technology and a member of the HSMAI APAC Commercial Advisory Board. \nWhat will you learn: \n\nWhat is TRF?\nWhy you should apply it\nHow to move forward\nWhat is needed to get started\nHow will it work and;\nThe benefits and implications.\n\nAttend in-person or watch the recording later.  [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]TRAINER[/mk_ornamental_title][mk_employees style=”classic” column=”2″ description=”false” employees=”2459″][/vc_column][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]ENROL[/mk_ornamental_title][vc_btn title=”ENROL NOW US$55″ style=”flat” color=”green” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fproduct%2Ftotal-revenue-forecasting-class%2F|title:HSMAI%20ROC%20Masterclass%20%E2%80%93%20Register|target:_blank” el_id=”TRF”][vc_cta h2=”OR STAY FOR THE WHOLE DAY” h2_font_container=”tag:h2|text_align:left” h4_font_container=”tag:h4|text_align:left” txt_align=”center” add_button=”right” btn_title=”READ MORE” btn_color=”green” btn_align=”right” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2F2022-roc-agenda%2F|title:HSMAI%20ROC%20%E2%80%93%20Agenda”]Enrol in 3 Masterclasses and see the Hospitality Tech Innovations Show from US$125[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thick_solid”][vc_custom_heading text=”REGISTER FOR THE 2-DAY COMMERCIAL SUMMIT AND GET THE MASTERCLASSES FREE\n9th – 10th June 2022″ font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2Fregister%2F|title:HSMAI%20ROC%20%E2%80%93%20Register”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2022/03/commercial-strategy-collage-of-events.png” image_size=”medium” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hsmai-total-revenue-forecasting-masterclass/
LOCATION:Sands Expo & Exhibition Center Singapore\, 10 Bayfront Avenue\, SIngapore\, 018956\, Singapore
CATEGORIES:Classes,Commercial,Revenue,Training Workshop,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/04/total-revenueartboard-1-100-jIMF2C.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20220208T130000
DTEND;TZID=Asia/Singapore:20220208T140000
DTSTAMP:20220209T224036Z
CREATED:20220119T191200Z
LAST-MODIFIED:20220209T224036Z
UID:10000828-1644325200-1644328800@global.hsmai.org
SUMMARY:What to review from 2021 to improve your 2022 results?
DESCRIPTION:[vc_row][vc_column width=”1/2″][vc_custom_heading text=”REVIEW 2021 AND PLAN FOR 2022:\nA GUIDE FOR HOTELIERS” font_container=”tag:h1|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1643248127869{padding-top: 40px !important;padding-bottom: 20px !important;}”][/vc_column][vc_column width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2022/01/hsmai-traveltech-event-banner-sq-8thfeb.jpg” image_size=”large” link=”https://hsmaiasia.org/2022/01/14/new-year-hotel-analysis-webinar/”][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][vc_column_text align=”center” css=”.vc_custom_1643247772492{margin-bottom: 0px !important;padding-top: 20px !important;}”]Webinar: 8th February 2022: 1:00 pm to 2:00 pm Singapore time \nAgenda: \n\nIntroduction: Jackie Douglas\, President\, HSMAI Asia Pacific   \nLearning session by Tamie Mathews\, CEO & Founder\, RevenYou\nQ&A from audience \n\nWhen you review your business at the end of the year\, do you always ask So What?  Why is this piece of information relevant and how will I use it to grow my business?  With the lack of relevance of year-on-year comparisons since the pandemic\, what are the right metrics you should be reviewing at year-end?  Tamie will take you through the right metrics\, how to do the analysis and then how to create an action plan from that analysis. \nAt the same time as you’re compiling your analysis\, you can develop a plan for those times in the future when demand is low and you need to stimulate demand and/or revenue fast! \nJoin us for this fast-paced workshop and get organised with your 2022 plan![/vc_column_text][vc_btn title=”REGISTER NOW” style=”flat” color=”green” align=”center” link=”url:https%3A%2F%2Fevent.webinarjam.com%2Fregister%2F63%2Foko5rimq|target:_blank” el_class=”get_my_copy”][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][/vc_column][/vc_row][vc_row][vc_column][mk_employees style=”classic” column=”2″ description=”false” employees=”1298\, 4581″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/4″][vc_btn title=”DOWNLOAD HSMAI SLIDES” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fwp-content%2Fuploads%2Fsites%2F12%2F2021%2F11%2F2021-hsmai-thailand-webinar-slides-2.pdf|target:_blank”][vc_btn title=”DOWNLOAD REVENUE SLIDES” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” align=”center” button_block=”true”][/vc_column][vc_column width=”1/2″][vc_video custom_thumbnail=”true” thumbnail_image=”23622″][/vc_column][vc_column width=”1/4″][vc_btn title=”DOWNLOAD DATA SLIDES” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” align=”center” button_block=”true”][vc_btn title=”DOWNLOAD IDeaS SLIDES” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” align=”center” button_block=”true”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/what-to-review-from-2021-to-improve-your-2022-results/
LOCATION:Webinar
CATEGORIES:Classes,Events,Leadership,Training Workshop,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/01/hsmai-traveltech-event-banner-sq-8thfeb-ShrsEr.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Indian/Maldives:20211206T120000
DTEND;TZID=Indian/Maldives:20211206T130000
DTSTAMP:20211206T174059Z
CREATED:20211129T161101Z
LAST-MODIFIED:20211206T174059Z
UID:10000823-1638792000-1638795600@global.hsmai.org
SUMMARY:2moro starts today with HSMAI: Maldives market
DESCRIPTION:
URL:https://global.hsmai.org/event/2moro-starts-today-with-hsmai-maldives-market/
LOCATION:Webinar
CATEGORIES:Events,Marketing,Revenue,Sales
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/11/2moro-starts-today-with-hsmai-maldives-ir35La.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211208T120000
DTEND;TZID=Australia/Melbourne:20211208T130000
DTSTAMP:20211129T131053Z
CREATED:20211125T124115Z
LAST-MODIFIED:20211129T131053Z
UID:10000822-1638964800-1638968400@global.hsmai.org
SUMMARY:2moro starts today with HSMAI: Melbourne market
DESCRIPTION:
URL:https://global.hsmai.org/event/2moro-starts-today-with-hsmai-melbourne-market/
LOCATION:Webinar
CATEGORIES:Events,Marketing,Revenue,Sales,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/11/2moro-starts-today-with-hsmai-melbourne-4PSYpg.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20211027T110000
DTEND;TZID=Asia/Singapore:20211027T123000
DTSTAMP:20211028T075553Z
CREATED:20211021T051358Z
LAST-MODIFIED:20211028T075553Z
UID:10000817-1635332400-1635337800@global.hsmai.org
SUMMARY:How to solve the pricing problem
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”20″ css=”.vc_custom_1635313031314{margin-bottom: 0px !important;}”] \nWATCH: How to solve the pricing problem\nOptimising your online presence\nRecorded 27th October 2021 \nHSMAI has teamed up with the TravelTech Academy to bring you a  free masterclass on calculating the price for your hotel rooms.  Tamie Matthews\, Founder & CEO of RevenYou will deliver this session. \nValue-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features important for a particular stay\, the lowest rate for price-sensitive guests\, and everything in between.  We will cover: \n\nThe Value Proposition\nGetting to know your customers\nGetting to know your competitors\nGetting to know your competitors’ pricing\nGetting to know your pricing\n\nComplete the quiz after the session to receive a Certificate from TravelTech Academy and HSMAI.  [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_btn title=”DOWNLOAD SLIDES” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” size=”lg” align=”center” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fwp-content%2Fuploads%2Fsites%2F12%2F2021%2F10%2F2021-oct27-how-to-price-your-hotel-rooms-traveltech-and-hsmai-academy-.pdf”][mk_padding_divider size=”20″][vc_btn title=”DOWNLOAD PERSONA TEMPLATE” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” size=”lg” align=”center” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fwp-content%2Fuploads%2Fsites%2F12%2F2021%2F10%2Fpersona-template-for-hsmai-academy-coursework.pdf”][mk_padding_divider size=”20″][vc_custom_heading text=”WATCH THE RECORDING BELOW” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][/vc_column][vc_column width=”1/3″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2021/10/2021-new-academy-tile-for-asia-1-e1633999319226.jpg” image_size=”full” link=”https://hsmaiacademy.org/online-training/” align=”center”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/how-to-solve-the-pricing-problem/
LOCATION:Virtual
CATEGORIES:Classes,Distribution,Events,Revenue,Training Workshop,Webinar
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/10/hsmai-traveltech-event-banner-BcUf73.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20211215T103000
DTEND;TZID=Asia/Singapore:20211215T113000
DTSTAMP:20211215T190126Z
CREATED:20210911T121257Z
LAST-MODIFIED:20211215T190126Z
UID:10000651-1639564200-1639567800@global.hsmai.org
SUMMARY:“Tomorrow Starts Today” with HSMAI India
DESCRIPTION:
URL:https://global.hsmai.org/event/india-commercial-leaders-roundtable/
LOCATION:Webinar
CATEGORIES:Commercial,Digital,Events,Leadership,Marketing,Revenue,Roundtable,Sales
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/11/2moro-starts-today-with-hsmai-india-BxA4kL.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240228
DTEND;VALUE=DATE:20240301
DTSTAMP:20240228T204309Z
CREATED:20210814T212651Z
LAST-MODIFIED:20240228T204309Z
UID:10000811-1709078400-1709251199@global.hsmai.org
SUMMARY:2 Day Revenue Management Workshop – Singapore
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/07/hsmai_academy-2-day-workshop-w-border-scaled.jpg” image_size=”full” align=”center” margin_bottom=”20″][/vc_column][/vc_row][vc_row css=”.vc_custom_1627529759549{margin-bottom: 25px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”2-DAY REVENUE TRAINING FOR HOTELS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1698204938975{margin-bottom: 0px !important;}”] \nSINGAPORE INSTITUTE OF HOSPITALITY \n1 Coleman Street\, The Adelphi\, #04-37 Singapore 179803 \n10 Online courses PLUS Face to face Workshop over 2 days\nWednesday – 9:00am – 5:00pm\nThursday – 9:00am – 5:00pm\n \nThis fast-paced two-day workshop is a great opportunity for anyone who is looking to learn more about managing revenue in a hotel or any accommodation business. The workshop adds practical experience to the online courses.  The course is for people who would like to move into a Revenue Management role\, those with less than 3 years experience\, and those who need to manage a Revenue staff member or team. \nTo earn the “Certificate in Revenue Management (Hospitality)”\, you will need to complete the 10 online courses. \n[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1626307595607{margin-bottom: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=”” width=”1/2″][vc_custom_heading text=”SELF-PACED ONLINE COURSES INCLUDED” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/07/lady-laptop-image.png”][vc_tta_accordion title_tag=”p” section_title_tag=”p” style=”flat” color=”green” spacing=”1″ gap=”3″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-sort-amount-up” add_icon=”true” title=”The Essential Components of Revenue Management” tab_id=”1696980228060-f2089c45-f7dd”][vc_column_text css=”.vc_custom_1698043243217{margin-bottom: 0px !important;}”]The fundamental components of Revenue Management are applied to any business that has fixed capacity\, perishable inventory\, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  It’s not just about pricing.  The discipline involves many skills and this initial course will introduce you to each one. \nYou will learn:\n\nThe main elements of the function of Revenue Management\nUnderstand Revenue Management Terms and definitions\nTo identify a revenue management career path\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-location-arrow” add_icon=”true” title=”Understanding your guests pathway to booking” tab_id=”1696980228087-47dbdb89-04da”][vc_column_text css=”.vc_custom_1533781145752{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow customers shop for accommodation\nLearn what drives customers search and selection process\nLearn what influences their choices during their search (including travel agents)’\nThe customer journey\, from dreaming about a holiday\, to shopping\, booking\, and experiencing the holiday or trip\nTravel inspiration how do we find the inspiration to travel\, and where to travel to?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-retweet” add_icon=”true” title=”Market Segmentation” tab_id=”1698037345547-134c2d1a-6506″][vc_column_text css=”.vc_custom_1533781293684{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat segmentation is\nWhy hotels segment their markets\nHow to define each segment e.g. Corporate\, Events\, Wholesale\, Retail etc\nIs a channel the same as a segment?\nHow to use this segmentation to gain insights and improve bottom line results\nUnderstand different consumer behaviours in difference channel\nUnderstand the different terms and strategies around using Segments vs Channels vs personalised offer\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-building” add_icon=”true” title=”Understanding the Hospitality Industry” tab_id=”1698037370099-11fb7994-89b2″][vc_column_text css=”.vc_custom_1533781230366{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat are the fundamental principles of Economics and their role in Hotel Revenue Management?\nHow do Revenue Directors monitor and measure their competitor marketplace?\nHow do Hotel Managers identify true competitor properties?\nHow do you read competitor reports and use other data to derive strategic insights\, and use the data to make better decisions?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-bar” add_icon=”true” title=”Distribution” tab_id=”1698037474840-be23d571-eb23″][vc_column_text css=”.vc_custom_1698043274885{margin-bottom: 0px !important;}”] \nYou will learn:\nThe definition of Distribution within the Accommodation sector\nThe definition of accommodation Inventory and how it is managed\nThe types of distribution channels\nThe factors of the Cost of Sale\nThe steps to implementing a successful Distribution Strategy\nThe important role of technology in a Distribution Strategy\nThe definition of Rate Parity and its role in Distribution[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-reply-all” add_icon=”true” title=”Rooms Forecasting” tab_id=”1698037556381-64782c37-be14″][vc_column_text css=”.vc_custom_1533874899798{margin-bottom: 0px !important;}”] \nYou will Learn:\n\nWhat are the different types of forecasts?\nWhat are the objectives for each of the types of forecasts?\nWhat information do I need to put a forecast together?\nHow do I find this information?\nWhat questions should I ask when putting together a forecast?\nHow often should I be adjusting the forecasts?\nWhat are the steps that I need to follow to put the forecast together?\nWhat is the difference between unconstrained and constrained demand?\nWhat are the elements of an accurate forecast?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-sort-numeric-up-alt” add_icon=”true” title=”Hotel Rooms Pricing” tab_id=”1698037630423-1410eea6-53c0″][vc_column_text css=”.vc_custom_1536034455951{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow to price your different room types\nDifferent types of pricing explained – what and why:\n\nBAR\, Rack\, Group\, Corporate\, Tactical vs Strategic pricing\, Mobile only pricing – why?\, Wholesalers\, Static vs Dynamic rates\, Corporate & Event\, Opaque Pricing\, Length of Stay Pricing\, Loyalty clubs and Closed User Group rates\n\n\nPackages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?\nUnderstanding the impact on discounting -How to calculate Occupancy needed to offset discounts\nUnderstanding the influences on pricing including decoy and anchor pricing\nLead time and its impact on pricing\nDisplacement Analysis\nContracts\nTechnology available to monitor and manage pricing\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-line” add_icon=”true” title=”Revenue Strategy” tab_id=”1698037695637-b440e73a-ecf0″][vc_column_text css=”.vc_custom_1698043292078{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the components of a good revenue strategy;\nDifferent revenue strategies explained;\nPricing Strategy;\nExercises in how to use the Revenue Strategy to manage day-to-day tactics;\nInventory Control- how inventory can impact on sales. If forecasting constraint\, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory.\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-lightbulb” add_icon=”true” title=”Understanding Business Intelligence for Hotels” tab_id=”1698037745855-977ad08e-63cb”][vc_column_text css=”.vc_custom_1698045302183{margin-bottom: 0px !important;}”]All business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need\, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence. \nYou will learn: \n\nWhat types of reports do RM’s create\nWhere is data available\nHow to read\, and gain insights from data and reports\nHow to present data in easily digestible format\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-american-sign-language-interpreting” add_icon=”true” title=”Roles\, Structure and Revenue Meetings” tab_id=”1698037785893-24021a83-b58d”][vc_column_text css=”.vc_custom_1533875378062{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the different types of structures and the benefits and challenges of each;\nTo understand the key elements of how revenue management integrates into an organisation;\nThe company culture is key to being successful in revenue roles\, learn why\nTo understand the key elements of how revenue management integrates into an organisation;\nLearn about the various roles that Revenue staff perform\n\nTo understand the importance of the Revenue Meeting and how it contributes to the culture across the business. \n\nImportance of regular revenue meeting involving all department heads of hotel\nWhat to discuss?\nWhat reports to distribute prior to the meeting\nHow to ensure meeting is effective in setting strategy instead of just reviewing reports\n\n[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”IN-PERSON 2-DAY WORKSHOP AGENDA” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/08/2017-revenue-ready-first-class-in-singapore-forecasting.jpg”][vc_tta_accordion title_tag=”h3″ section_title_tag=”p” style=”flat” color=”green” spacing=”3″ gap=”3″ active_section=”1″ no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-warehouse” add_icon=”true” title=”Revenue Workshop Agenda” tab_id=”1698038068776-9d1d1058-f43f”][vc_column_text disable_pattern=”false” css=”.vc_custom_1698045702354{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  It is a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  It is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  It is designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Introduction to Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1698051788241{background-color: #e0e0e0 !important;}”][vc_custom_heading text=”ENROL NOW!” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”WHO SHOULD ATTEND?” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_empty_space height=”50″][mk_custom_list] \n\n          Aspiring Revenue Managers\n          Professionals with less than 3 years of experience\n          Managers overseeing Revenue teams\n\n[/mk_custom_list][vc_custom_heading text=”MEET THE TRAINERS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_employees style=”classic” column=”2″ description=”false” employees=”1298\, 3274\, 2639\, 31039″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50″][vc_custom_heading text=”SUPPORTING PARTNER” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” name_color=”#ffffff” employees=”30205″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/2-day-revenue-management-workshop-sydney/
LOCATION:Singapore Institue of Hospitality\, 1 Coleman Street\,\, The Adelphi #04-37\, 179803\, Singapore
CATEGORIES:Chapter Events,Classes,Events,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/10/hsmai_academy-2-day-workshop_500x500-square-w-border-Oa6jYg.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211108
DTEND;VALUE=DATE:20211110
DTSTAMP:20211012T032912Z
CREATED:20210811T204454Z
LAST-MODIFIED:20211012T032912Z
UID:10000809-1636329600-1636502399@global.hsmai.org
SUMMARY:2 Day Hotel Sales Workshop – Sydney
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”23295″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1627529759549{margin-bottom: 25px !important;}”][vc_column][vc_column_text css=”.vc_custom_1627530253296{margin-bottom: 0px !important;}”] \nSydney\, AUSTRALIA\n8th & 9th November 2021\nFace to face Workshop over 2 days\nMonday – 9:00am – 5:00pm\nTuesday – 9:00am – 5:00pm\n \nThis fast-paced two-day workshop is a great opportunity for anyone who is looking to learn more about managing revenue in a hotel or any accommodation business. The workshop adds practical experience to the online courses.  The course is for people who would like to move into a Revenue Management role\, those with less than 3 years experience\, and those who need to manage a Revenue staff member or team. \nTo earn the “Certificate in Revenue Management (Hospitality)”\, you will need to complete the 10 online courses.[/vc_column_text][vc_column_text css=”.vc_custom_1627343782172{margin-bottom: 0px !important;background-color: #eaeaea !important;}”]\nDue to the unpredictable nature of the COVID-19 pandemic\, HSMAI would like to confirm that if our workshop doesn’t go ahead in person due to COVID restrictions\, you can choose to get a full refund or hold your money against the new workshop dates. \nThe workshop will\, of course\, also be COVID safe as per the New South Wales guidelines at the time.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1626307595607{margin-bottom: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=”” width=”1/2″][vc_custom_heading text=”Topics: Day 1″ font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_accordions open_toggle=”-1″][vc_accordion_tab icon=”mk-icon-list-ol” title=”The Essential Components of Revenue Management”][vc_column_text css=”.vc_custom_1626308175108{margin-bottom: 0px !important;}”]The fundamental components of Revenue Management are applied to any business that has fixed capacity\, perishable inventory\, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  It’s not just about pricing.  The discipline involves many skills and this initial course will introduce you to each one. \nYou will learn:\n\nThe main elements of the function of Revenue Management\nUnderstand Revenue Management Terms and definitions\nTo identify a revenue management career path\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-ticket” title=”Understanding your guests pathway to booking”][vc_column_text css=”.vc_custom_1533781145752{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow customers shop for accommodation\nLearn what drives customers search and selection process\nLearn what influences their choices during their search (including travel agents)’\nThe customer journey\, from dreaming about a holiday\, to shopping\, booking\, and experiencing the holiday or trip\nTravel inspiration how do we find the inspiration to travel\, and where to travel to?\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-puzzle-piece” title=”Market Segmentation”][vc_column_text css=”.vc_custom_1533781293684{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat segmentation is\nWhy hotels segment their markets\nHow to define each segment e.g. Corporate\, Events\, Wholesale\, Retail etc\nIs a channel the same as a segment?\nHow to use this segmentation to gain insights and improve bottom line results\nUnderstand different consumer behaviours in difference channel\nUnderstand the different terms and strategies around using Segments vs Channels vs personalised offer\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-building-o” title=”Understanding the Hospitality Industry”][vc_column_text css=”.vc_custom_1533781230366{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat are the fundamental principles of Economics and their role in Hotel Revenue Management?\nHow do Revenue Directors monitor and measure their competitor marketplace?\nHow do Hotel Managers identify true competitor properties?\nHow do you read competitor reports and use other data to derive strategic insights\, and use the data to make better decisions?\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-arrows-alt” title=”Distribution”][vc_column_text css=”.vc_custom_1533874771108{margin-bottom: 0px !important;}”] \nYou Will Learn:\n\nThe definition of Distribution within the Accommodation sector\nThe definition of accommodation Inventory and how it is managed\nThe types of distribution channels\nThe factors of the Cost of Sale\nThe steps to implementing a successful Distribution Strategy\nThe important role of technology in a Distribution Strategy\nThe definition of Rate Parity and its role in Distribution\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-binoculars” title=”Rooms Forecasting”][vc_column_text css=”.vc_custom_1533874899798{margin-bottom: 0px !important;}”] \nYou will Learn:\n\nWhat are the different types of forecasts?\nWhat are the objectives for each of the types of forecasts?\nWhat information do I need to put a forecast together?\nHow do I find this information?\nWhat questions should I ask when putting together a forecast?\nHow often should I be adjusting the forecasts?\nWhat are the steps that I need to follow to put the forecast together?\nWhat is the difference between unconstrained and constrained demand?\nWhat are the elements of an accurate forecast?\n\n[/vc_column_text][/vc_accordion_tab][/vc_accordions][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”Topics: Day 2″ font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_accordions open_toggle=”-1″][vc_accordion_tab icon=”mk-icon-area-chart” title=”Revenue Strategy”][vc_column_text css=”.vc_custom_1626308149011{margin-bottom: 0px !important;}”]You will learn:   \n\nTo understand the components of a good revenue strategy;\nDifferent revenue strategies explained;\nPricing Strategy;\nExercises in how to use the Revenue Strategy to manage day-to-day tactics;\nInventory Control- how inventory can impact on sales. If forecasting constraint\, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory.\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-dollar” title=”Hotel Rooms Pricing”][vc_column_text css=”.vc_custom_1536034455951{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow to price your different room types\nDifferent types of pricing explained – what and why:\n\nBAR\, Rack\, Group\, Corporate\, Tactical vs Strategic pricing\, Mobile only pricing – why?\, Wholesalers\, Static vs Dynamic rates\, Corporate & Event\, Opaque Pricing\, Length of Stay Pricing\, Loyalty clubs and Closed User Group rates\n\n\nPackages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?\nUnderstanding the impact on discounting -How to calculate Occupancy needed to offset discounts\nUnderstanding the influences on pricing including decoy and anchor pricing\nLead time and its impact on pricing\nDisplacement Analysis\nContracts\nTechnology available to monitor and manage pricing\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-brain” title=”Understanding Business Intelligence for Hotels”][vc_column_text css=”.vc_custom_1533875225988{margin-bottom: 0px !important;}”] \nAll business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need\, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence.\nYou will learn:\n\nWhat types of reports do RM’s create\nWhere is data available\nHow to read\, and gain insights from data and reports\nHow to present data in easily digestible format\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-people” title=”Roles\, Structure and Revenue Meetings”][vc_column_text css=”.vc_custom_1533875378062{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the different types of structures and the benefits and challenges of each;\nTo understand the key elements of how revenue management integrates into an organisation;\nThe company culture is key to being successful in revenue roles\, learn why\nTo understand the key elements of how revenue management integrates into an organisation;\nLearn about the various roles that Revenue staff perform\n\nTo understand the importance of the Revenue Meeting and how it contributes to the culture across the business. \n\nImportance of regular revenue meeting involving all department heads of hotel\nWhat to discuss?\nWhat reports to distribute prior to the meeting\nHow to ensure meeting is effective in setting strategy instead of just reviewing reports\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-arrows-alt”][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-exclamation” title=”IMPORTANT NOTES ON THE WORKSHOP AGENDA”][vc_column_text css=”.vc_custom_1536035104240{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  Its a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  The workshop is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  The workshop has been designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Essential Components of Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][/vc_accordion_tab][/vc_accordions][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Meet the Trainers[/mk_ornamental_title][/vc_column][/vc_row][vc_row][vc_column][mk_employees style=”classic” description=”false” employees=”4273\, 4581\, 1298″][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Register Today[/mk_ornamental_title][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/2-day-hotel-sales-workshop-sydney/
LOCATION:SYDNEY CBD HOTEL\, TBA\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Classes,Events,Training Workshop
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2021/08/hs-workshop-sydney-500x500-1-IzcUA0.tmp_.png
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20210722T090000
DTEND;TZID=Australia/Brisbane:20210722T123000
DTSTAMP:20210725T154150Z
CREATED:20210509T204136Z
LAST-MODIFIED:20210725T154150Z
UID:10000765-1626944400-1626957000@global.hsmai.org
SUMMARY:“Optimising your online presence” workshop – HOBART
DESCRIPTION:[vc_row][vc_column][vc_column_text] \n\n\n		\n					 \n					\n				 @ 			\n			\n							 \n\n\n  \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1624427395281{margin-bottom: 0px !important;}”]Customised program for hotels\, resorts and motels covering revenue and digital marketing topics:– Understanding what influences your guests to book– Understanding the market– Conduct an audit on your hotel website– Find out your customers’ view of your property versus your Comp set \nGo home with a plan to improve your property sales. \nEnrol now at: https://hsmaiasia.org/event/optimising-your-online-presence-hobart/[/vc_column_text][/vc_column][/vc_row][vc_row equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1620353797395{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm” css=”.vc_custom_1616830869546{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_empty_space height=”100″][vc_custom_heading text=”OPTIMISING YOUR ONLINE PRESENCE1/2 DAY WORKSHOPS FOR HOTELS” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1620353883312{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOBART 18th NOVEMBER 2021″ font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1626762687541{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”100″][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1622768185671{border-left-width: 50px !important;}”][vc_column width=”1/2″][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1622521272427{margin-left: 20px !important;}”] \n\n½ day customised program for hotels covering revenue and digital marketing topics:– Understanding what influences your guests to book (or not)– Understanding the market– Conduct an audit on your hotel website– A free method to calculate your customers’ view of your property versus your Competitor set – this is key to setting your pricing\n\nGo home with a plan to improve your property sales.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″ css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][mk_padding_divider][vc_empty_space][vc_custom_heading text=”TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”3592\, 1298″][vc_empty_space][/vc_column][vc_column width=”1/2″][mk_padding_divider][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] \n  \n\n\n				\n					\n					Google Calendar				\n			\n\n				\n					\n					iCal Export				\n			\n  \n\n\n\n					Details\n	\n\n Date: \n\n				  \n			\n Time: \n\n\n																SMT\n									\n\n\n\n  \n\n  \n  \n  \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/optimising-your-online-presence-1-2-day-workshop-series-australia-4/
CATEGORIES:Classes,Digital,Events,Marketing,Sales,Training Workshop
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2021/06/half-day-classes-banner-200x200-1-nNNUK3.tmp_.png
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20210722T090000
DTEND;TZID=Australia/Brisbane:20210722T090000
DTSTAMP:20210509T204051Z
CREATED:20210503T212741Z
LAST-MODIFIED:20210509T204051Z
UID:10000763-1626944400-1626944400@global.hsmai.org
SUMMARY:Optimising your online presence -1/2 day workshop series -Australia
DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1616830576988{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm” css=”.vc_custom_1616830869546{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_empty_space height=”200″][vc_custom_heading text=”OPTIMISING YOUR ONLINE PRESENCE – 1/2 DAY WORKSHOP FOR HOTELS” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1616043212631{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497919042{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”200″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1582376529200{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” attached=”true” css=”.vc_custom_1582375749858{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/3″ css=”.vc_custom_1581555779105{padding-right: 20px !important;padding-left: 20px !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-calendar-alt”] \nMon/Tue 14 & 15 Sep 2020\n9am – 5pm \nTea Breaks & Lunch included[/vc_message][/vc_column][vc_column border_color=”#ffffff” blend_mode=”overlay” width=”1/3″ css=”.vc_custom_1581553586064{padding-right: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-location-arrow”] \nPatong Merlin Hotel\n44 Thaveewong Rd \nPatong Beach Thailand[/vc_message][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1581555829107{padding-right: 20px !important;padding-left: 20px !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-dollar-sign”] \nPricing\nStarting from 850 USD \nBecome a Member and save[/vc_message][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1582375787059{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][mk_button dimension=”outline” size=”xx-large” align=”center” fullwidth=”true” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]ENROL NOW[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1581546705643{background-color: #eeee22 !important;}”][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text align=”center” css=”.vc_custom_1581548953704{margin-bottom: 0px !important;}”] \n14 & 15 September 2020\n9:00 am to 5:00 pm\nFrom $350 USD\nPatong Merlin Hotel / 44 akfhdkjahsdf\n[/vc_column_text][mk_button dimension=”flat” size=”x-large” url=”https://hsmaiasia.org/hotel-revenue-training-workshops/” target=”_blank” align=”center” bg_color=”#669933″ btn_hover_bg=”#8224e3″]REGISTER NOW[/mk_button][vc_empty_space][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_custom_heading text=”MEET” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580814747183{margin-bottom: 0px !important;}”]Networking Opportunity \nLearn from Hospitality Experts[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”black” size=”xl” align=”center”][vc_custom_heading text=”LEARN” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436376457{margin-bottom: 0px !important;}”] \nTwo days of revenue and digital marketing training\nOpportunity to continue with online globally recognised Certificate\n[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-star” color=”black” size=”xl” align=”center”][vc_custom_heading text=”ACTION” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436484404{margin-bottom: 0px !important;}”] \nPractical skills\nBe job ready\n[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288507234{background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288976882{margin-top: 50px !important;background-color: #ffffff !important;}”][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582375223580{margin-left: 200px !important;border-left-width: 100px !important;background-color: #62b5e5 !important;}”][vc_column width=”1/3″ css=”.vc_custom_1582375978923{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376279275{margin-left: 20px !important;}”]1. Commercial Overview \n2. Understanding your Guests path to booking \n3. Understanding the Accommodation Market \n4. Market Segmentation \n5. Forecasting[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288806547{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376320805{margin-bottom: 0px !important;margin-left: 20px !important;}”]6. Distribution \n7. Merchandising your property \n8. Setting your Rates Strategy \n9. Active Revenue Management \n10. OTA Deep dive[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288815706{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376330031{margin-bottom: 0px !important;margin-left: 20px !important;}”]11. Commercial Overview \n12. Understanding your Guests path to booking \n13. Understanding the Accommodation Market \n14. Market Segmentation \n15. Forecasting[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288675901{margin-left: 50px !important;background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288941131{margin-bottom: 50px !important;background-color: #ffffff !important;}”][vc_empty_space][mk_button dimension=”outline” corner_style=”rounded” size=”x-large” url=”https://hsmaiacademy.org/hotel-revenue-digital-workshop-agenda/” target=”_blank” align=”center” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]VIEW THE FULL AGENDA[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”HOTEL REVENUE TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”10880\, 2885″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”4581\, 1298″][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582290071801{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/ticket-303706_1280.png?id=12031) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Opening Soon” font_container=”tag:h3|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_empty_space][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582289608132{margin-right: 300px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”ACCOMMODATION RATE” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1581554719549{margin-bottom: 0px !important;}”]Superior Pool View: THB 2\,000 per night \nInclusions:\n• Rate is per room per night\, inclusive of 10% service charge and 7% government tax.\n• Rate is inclusive of daily buffet breakfast at Coconut Coffee Shop\n• Rate is inclusive of internet access[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1581561003250{margin-left: 50px !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/optimising-your-online-presence-1-2-day-workshop-series-australia-3/
CATEGORIES:Digital,Events,Marketing,Sales,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/03/digital-marketing-KULAXJ.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20210722T090000
DTEND;TZID=Australia/Brisbane:20210722T120000
DTSTAMP:20210503T212659Z
CREATED:20210424T194236Z
LAST-MODIFIED:20210503T212659Z
UID:10000759-1626944400-1626955200@global.hsmai.org
SUMMARY:Optimising your online presence – 1/2 day workshop series – Australia
DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1616830576988{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm” css=”.vc_custom_1616830869546{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_empty_space height=”200″][vc_custom_heading text=”OPTIMISING YOUR ONLINE PRESENCE – 1/2 DAY WORKSHOP FOR HOTELS” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1616043212631{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497919042{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”200″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1582376529200{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” attached=”true” css=”.vc_custom_1582375749858{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/3″ css=”.vc_custom_1581555779105{padding-right: 20px !important;padding-left: 20px !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-calendar-alt”] \nMon/Tue 14 & 15 Sep 2020\n9am – 5pm \nTea Breaks & Lunch included[/vc_message][/vc_column][vc_column border_color=”#ffffff” blend_mode=”overlay” width=”1/3″ css=”.vc_custom_1581553586064{padding-right: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-location-arrow”] \nPatong Merlin Hotel\n44 Thaveewong Rd \nPatong Beach Thailand[/vc_message][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1581555829107{padding-right: 20px !important;padding-left: 20px !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-dollar-sign”] \nPricing\nStarting from 850 USD \nBecome a Member and save[/vc_message][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1582375787059{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][mk_button dimension=”outline” size=”xx-large” align=”center” fullwidth=”true” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]ENROL NOW[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1581546705643{background-color: #eeee22 !important;}”][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text align=”center” css=”.vc_custom_1581548953704{margin-bottom: 0px !important;}”] \n14 & 15 September 2020\n9:00 am to 5:00 pm\nFrom $350 USD\nPatong Merlin Hotel / 44 akfhdkjahsdf\n[/vc_column_text][mk_button dimension=”flat” size=”x-large” url=”https://hsmaiasia.org/hotel-revenue-training-workshops/” target=”_blank” align=”center” bg_color=”#669933″ btn_hover_bg=”#8224e3″]REGISTER NOW[/mk_button][vc_empty_space][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_custom_heading text=”MEET” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580814747183{margin-bottom: 0px !important;}”]Networking Opportunity \nLearn from Hospitality Experts[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”black” size=”xl” align=”center”][vc_custom_heading text=”LEARN” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436376457{margin-bottom: 0px !important;}”] \nTwo days of revenue and digital marketing training\nOpportunity to continue with online globally recognised Certificate\n[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-star” color=”black” size=”xl” align=”center”][vc_custom_heading text=”ACTION” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436484404{margin-bottom: 0px !important;}”] \nPractical skills\nBe job ready\n[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288507234{background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288976882{margin-top: 50px !important;background-color: #ffffff !important;}”][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582375223580{margin-left: 200px !important;border-left-width: 100px !important;background-color: #62b5e5 !important;}”][vc_column width=”1/3″ css=”.vc_custom_1582375978923{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376279275{margin-left: 20px !important;}”]1. Commercial Overview \n2. Understanding your Guests path to booking \n3. Understanding the Accommodation Market \n4. Market Segmentation \n5. Forecasting[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288806547{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376320805{margin-bottom: 0px !important;margin-left: 20px !important;}”]6. Distribution \n7. Merchandising your property \n8. Setting your Rates Strategy \n9. Active Revenue Management \n10. OTA Deep dive[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288815706{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376330031{margin-bottom: 0px !important;margin-left: 20px !important;}”]11. Commercial Overview \n12. Understanding your Guests path to booking \n13. Understanding the Accommodation Market \n14. Market Segmentation \n15. Forecasting[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288675901{margin-left: 50px !important;background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288941131{margin-bottom: 50px !important;background-color: #ffffff !important;}”][vc_empty_space][mk_button dimension=”outline” corner_style=”rounded” size=”x-large” url=”https://hsmaiacademy.org/hotel-revenue-digital-workshop-agenda/” target=”_blank” align=”center” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]VIEW THE FULL AGENDA[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”HOTEL REVENUE TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”10880\, 2885″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”4581\, 1298″][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582290071801{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/ticket-303706_1280.png?id=12031) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Opening Soon” font_container=”tag:h3|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_empty_space][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582289608132{margin-right: 300px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”ACCOMMODATION RATE” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1581554719549{margin-bottom: 0px !important;}”]Superior Pool View: THB 2\,000 per night \nInclusions:\n• Rate is per room per night\, inclusive of 10% service charge and 7% government tax.\n• Rate is inclusive of daily buffet breakfast at Coconut Coffee Shop\n• Rate is inclusive of internet access[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1581561003250{margin-left: 50px !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/optimising-your-online-presence-1-2-day-workshop-series-australia-2/
CATEGORIES:Digital,Events,Marketing,Sales,Training Workshop
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/03/digital-marketing-KULAXJ.tmp_.jpg
ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org
END:VEVENT
END:VCALENDAR