BEGIN:VCALENDAR VERSION:2.0 PRODID:-//HSMAI Global - ECPv6.16.5//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://global.hsmai.org X-WR-CALDESC:Events for HSMAI Global REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Australia/Melbourne BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20230401T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20230930T160000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20240406T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20241005T160000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20250405T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20251004T160000 END:DAYLIGHT END:VTIMEZONE BEGIN:VTIMEZONE TZID:Asia/Singapore BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20190101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20210101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Indian/Maldives BEGIN:STANDARD TZOFFSETFROM:+0500 TZOFFSETTO:+0500 TZNAME:+05 DTSTART:20200101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Australia/Melbourne BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20200404T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20201003T160000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20210403T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20211002T160000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20220402T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20221001T160000 END:DAYLIGHT END:VTIMEZONE BEGIN:VTIMEZONE TZID:Australia/Brisbane BEGIN:STANDARD TZOFFSETFROM:+1000 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20190101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Asia/Jakarta BEGIN:STANDARD TZOFFSETFROM:+0700 TZOFFSETTO:+0700 TZNAME:WIB DTSTART:20190101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:CST DTSTART:20180101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Australia/Melbourne:20241011T090000 DTEND;TZID=Australia/Melbourne:20241011T170000 DTSTAMP:20240809T021042Z CREATED:20240731T003042Z LAST-MODIFIED:20240809T021042Z UID:10001492-1728637200-1728666000@global.hsmai.org SUMMARY:Digital Marketing Workshop – Phuket DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1582376827465{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm”][vc_empty_space height=”200″][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497886773{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497919042{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”200″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1582376529200{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1582375787059{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][mk_button dimension=”outline” size=”xx-large” align=”center” fullwidth=”true” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]ENROL NOW[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1581546705643{background-color: #eeee22 !important;}”][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text align=”center” css=”.vc_custom_1581548953704{margin-bottom: 0px !important;}”] \n14 & 15 September 2020\n9:00 am to 5:00 pm\nFrom $350 USD\nPatong Merlin Hotel / 44 akfhdkjahsdf\n[/vc_column_text][mk_button dimension=”flat” size=”x-large” url=”https://hsmaiasia.org/hotel-revenue-training-workshops/” target=”_blank” align=”center” bg_color=”#669933″ btn_hover_bg=”#8224e3″]REGISTER NOW[/mk_button][vc_empty_space][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_custom_heading text=”MEET” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580814747183{margin-bottom: 0px !important;}”]Networking Opportunity \nLearn from Hospitality Experts[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”black” size=”xl” align=”center”][vc_custom_heading text=”LEARN” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436376457{margin-bottom: 0px !important;}”] \nTwo days of revenue and digital marketing training\nOpportunity to continue with online globally recognised Certificate\n[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-star” color=”black” size=”xl” align=”center”][vc_custom_heading text=”ACTION” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436484404{margin-bottom: 0px !important;}”] \nPractical skills\nBe job ready\n[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288507234{background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288976882{margin-top: 50px !important;background-color: #ffffff !important;}”][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582375223580{margin-left: 200px !important;border-left-width: 100px !important;background-color: #62b5e5 !important;}”][vc_column width=”1/3″ css=”.vc_custom_1582375978923{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376279275{margin-left: 20px !important;}”]1. Commercial Overview \n2. Understanding your Guests path to booking \n3. Understanding the Accommodation Market \n4. Market Segmentation \n5. Forecasting[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288806547{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376320805{margin-bottom: 0px !important;margin-left: 20px !important;}”]6. Distribution \n7. Merchandising your property \n8. Setting your Rates Strategy \n9. Active Revenue Management \n10. OTA Deep dive[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288815706{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376330031{margin-bottom: 0px !important;margin-left: 20px !important;}”]11. Commercial Overview \n12. Understanding your Guests path to booking \n13. Understanding the Accommodation Market \n14. Market Segmentation \n15. Forecasting[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288675901{margin-left: 50px !important;background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288941131{margin-bottom: 50px !important;background-color: #ffffff !important;}”][vc_empty_space][mk_button dimension=”outline” corner_style=”rounded” size=”x-large” url=”https://hsmaiacademy.org/hotel-revenue-digital-workshop-agenda/” target=”_blank” align=”center” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]VIEW THE FULL AGENDA[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”HOTEL REVENUE TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”10880\, 2885″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”4581\, 1298″][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582290071801{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/ticket-303706_1280.png?id=12031) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Opening Soon” font_container=”tag:h3|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_empty_space][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582289608132{margin-right: 300px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuZ29vZ2xlLmNvbSUyRm1hcHMlMkZlbWJlZCUzRnBiJTNEJTIxMW0xOCUyMTFtMTIlMjExbTMlMjExZDM5NTIuMDcyODIzNDM0OTA0NCUyMTJkOTguMjg5NzAxNTUxMTgxNzYlMjEzZDcuODg3NDUwMDk0Mjg5Nzc4JTIxMm0zJTIxMWYwJTIxMmYwJTIxM2YwJTIxM20yJTIxMWkxMDI0JTIxMmk3NjglMjE0ZjEzLjElMjEzbTMlMjExbTIlMjExczB4MzA1MDNhYjc1MGZjZTY5MSUyNTNBMHg3OTViNWRlZWU4ZDY5ZDkzJTIxMnM0NCUyNTIwVGhhd2V3b25nJTI1MjBSZCUyNTJDJTI1MjBUYW1ib24lMjUyMFBhdG9uZyUyNTJDJTI1MjBBbXBob2UlMjUyMEthdGh1JTI1MkMlMjUyMENoYW5nJTI1MjBXYXQlMjUyMFBodWtldCUyNTIwODMxNTAlMjUyQyUyNTIwVGhhaWxhbmQlMjE1ZTAlMjEzbTIlMjExc2VuJTIxMnNhdSUyMTR2MTU4MTU1NDIwOTY0OSUyMTVtMiUyMTFzZW4lMjEyc2F1JTIyJTIwd2lkdGglM0QlMjI2MDAlMjIlMjBoZWlnaHQlM0QlMjI0NTAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQTAlM0IlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0QlMjIlMjIlM0UlM0MlMkZpZnJhbWUlM0U=”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”ACCOMMODATION RATE” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1581554719549{margin-bottom: 0px !important;}”]Superior Pool View: THB 2\,000 per night \nInclusions:\n• Rate is per room per night\, inclusive of 10% service charge and 7% government tax.\n• Rate is inclusive of daily buffet breakfast at Coconut Coffee Shop\n• Rate is inclusive of internet access[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1581561003250{margin-left: 50px !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row] URL:https://global.hsmai.org/event/dmc-class-phuket/ LOCATION:Virtual Web Series -Asia time zone CATEGORIES:Classes,Digital,Events,Training Workshop,Virtual Classes ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/07/1-1-GudCRW.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20240924T130000 DTEND;TZID=Asia/Singapore:20240924T143000 DTSTAMP:20240904T062743Z CREATED:20240626T191337Z LAST-MODIFIED:20240904T062743Z UID:10001470-1727182800-1727188200@global.hsmai.org SUMMARY:Revenue Management Essentials Classes 24th Sept. – 29th Oct. DESCRIPTION:Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization\, and confirm their knowledge\, experience\, and capabilities in the field. This course takes a deep dive into the fundamentals\, cross-disciplinary partnerships\, and emerging elements impacting revenue optimization. \n\nSix weekly webinar classes of 60-90 minutes each\nHSMAI CRME Study Guide “Evolving Dynamics of Revenue Management” PDF Version\nUS$75 off the cost of gaining your CRME URL:https://global.hsmai.org/event/revenue-management-essentials-classes-24th-september-to-29th-october/ LOCATION:Virtual CATEGORIES:Classes,Events,Revenue,Training Workshop,Virtual,Virtual Classes,Webinar ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/08/rme-with-border-BDStTw.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20240604T130000 DTEND;TZID=Asia/Singapore:20240604T143000 DTSTAMP:20240528T075540Z CREATED:20240520T071111Z LAST-MODIFIED:20240528T075540Z UID:10001438-1717506000-1717511400@global.hsmai.org SUMMARY:Revenue Management Essentials Classes June 4 – July 9 DESCRIPTION:Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization\, and confirm their knowledge\, experience\, and capabilities in the field. This course takes a deep dive into the fundamentals\, cross-disciplinary partnerships\, and emerging elements impacting revenue optimization. \n\nSix weekly webinar classes of 60-90 minutes each\nHSMAI CRME Study Guide “Evolving Dynamics of Revenue Management” PDF Version\nUS$75 off the cost of gaining your CRME URL:https://global.hsmai.org/event/revenue-management-essentials-classes-june-4-july-9/ LOCATION:Virtual CATEGORIES:Classes,Events,Revenue,Training Workshop,Virtual,Virtual Classes,Webinar ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2024/05/hsmai_academy_june_rev_mgmt_square-5x5H4n.tmp_-XroWOI.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20231019T140000 DTEND;TZID=Asia/Singapore:20231019T153000 DTSTAMP:20231019T081147Z CREATED:20230727T205557Z LAST-MODIFIED:20231019T081147Z UID:10001205-1697724000-1697729400@global.hsmai.org SUMMARY:Developing Your TRM Culture DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/07/trm-speaker-banner-edm-2pm-final.png” image_size=”full” align=”center”][/vc_column][vc_column][vc_column_text css=”.vc_custom_1695186292436{margin-bottom: 0px !important;}”]The webinar\, the second in our  Total Revenue Management (TRM) series\, will provide guidance on the importance and relevance of having a TRM culture\, and what is needed to develop such. In order to move your property or organisation towards TRM\, certain requirements must be fulfilled\, such as the involvement of all stakeholders\, and data management…amongst others. An important part of TRM is the active engagement of our employees\, to inform them\, to motivate and empower them\, train & support them. \nMoreover\, this webinar will assist in developing a TRM culture\, its core elements\, and how to implement the TRM culture by following a step-by-step approach. Information sharing is key as well to identifying the right leadership style to lead the team in developing a TRM culture. This session will be an interactive workshop style class. \nFor those who missed the first installment\, – the recorded session can be accessed through the button below. \nSession: 2:00pm – 3:30pm \n[/vc_column_text][vc_empty_space height=”52px”][vc_row_inner][vc_column_inner width=”1/2″][vc_btn title=”REGISTER HERE” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fus06web.zoom.us%2Fj%2F82869669230%3Fpwd%3Dc28ycEN5SExYLzcvK1ZVM3dXTWVXUT09|title:Webinar%20Zoom%20Link|target:_blank” el_class=”get_my_copy”][/vc_column_inner][vc_column_inner width=”1/2″][vc_btn title=”WATCH SESSION 1″ style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fhsmaiacademy.org%2Fthe-benefits-of-total-revenue-management%2F|title:Total%20Revenue%20Management|target:_blank” el_class=”get_my_copy”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][/vc_column][/vc_row][vc_row][vc_column][mk_employees style=”classic” count=”3″ description=”false” employees=”24434\, 2459\, 29579″][/vc_column][/vc_row] URL:https://global.hsmai.org/event/developing-your-trm-culture/ LOCATION:Webinar CATEGORIES:Classes,Commercial,Training Workshop,Webinar ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/09/trm-square-fin-1-5La0RZ.tmp_.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20230726T140000 DTEND;TZID=Asia/Singapore:20230726T153000 DTSTAMP:20230726T204326Z CREATED:20230531T121039Z LAST-MODIFIED:20230726T204326Z UID:10001148-1690380000-1690385400@global.hsmai.org SUMMARY:ROC@Work: TRM – Start Now! DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/05/roc_topic_trm_deltev_anders_lkn_23-1.jpg” image_size=”medium” align=”center”][vc_column_text align=”center” css=”.vc_custom_1685603296353{margin-bottom: 0px !important;padding-top: 30px !important;}”] \n \n26th July\, 2pm to 3:30pm SGT (Singapore time) \nCome to this masterclass and learn how to create a 7-step plan for navigating through Total Revenue Management (TRM) and how to develop a detailed plan for a successful implementation. The class includes instruction from Assoc. Prof. Detlev Remy\, a sample plan from a real hotel and the full TRM Whitepaper from HSMAI. \n[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”2/3″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][mk_employees style=”classic” column=”2″ description=”false” employees=”2459\, 24434″][/vc_column][vc_column width=”1/3″][mk_ornamental_title tag_name=”h3″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]REGISTRATION[/mk_ornamental_title][vc_btn title=”REGISTRATION” style=”flat” color=”green” align=”center” link=”url:https%3A%2F%2Fus06web.zoom.us%2Fwebinar%2Fregister%2F9516856010505%2FWN_cqOWxsSpSvuhjoMx6i-CaA|target:_blank” el_class=”get_my_copy”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row] URL:https://global.hsmai.org/event/rocwork-trm-start-now/ LOCATION:ROC@Work Webinar Series CATEGORIES:Classes,Events,Virtual,Webinar ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/07/roc-trm-SQzE2E.tmp_.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20230614T133000 DTEND;TZID=Asia/Singapore:20230614T150000 DTSTAMP:20230614T124419Z CREATED:20230531T121035Z LAST-MODIFIED:20230614T124419Z UID:10001147-1686749400-1686754800@global.hsmai.org SUMMARY:ROC@Work: The Effective Hotelier – How to make the most of your Time DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/05/heidi-14th-june-webinar-image-website.jpg” image_size=”medium” align=”center”][vc_column_text align=”center” css=”.vc_custom_1685471664592{margin-bottom: 0px !important;}”] \nDuring this Class\, you will learn how to get additional 2.5 hours of productive time every day! You will learn 3 techniques most effective people use to make the most of their time. You will also receive templates you can use to implement these techniques for yourself and your teams. \nJoin us for a 25 minute session from Heidi Gempel then a Q&A session with some hotel leaders and Heidi and the audience of course! [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][mk_employees style=”classic” column=”1″ description=”false” employees=”2639″][/vc_column][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]REGISTER TO JOIN[/mk_ornamental_title][vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fus06web.zoom.us%2Fj%2F88662219210%3Fpwd%3DRmVZREVJRXZ1ZU96b1dZY3lBbG9qdz09|target:_blank” el_class=”get_my_copy”][/vc_column][/vc_row] URL:https://global.hsmai.org/event/rocwork-the-effective-hotelier-how-to-make-the-most-of-your-time/ LOCATION:ROC@Work Webinar Series CATEGORIES:Classes,Events,Virtual,Webinar ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/06/rocwork-li-banner_heidi_v2-2uCk09.tmp_.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20220610T114500 DTEND;TZID=Asia/Singapore:20220610T124500 DTSTAMP:20220610T022611Z CREATED:20220415T035552Z LAST-MODIFIED:20220610T022611Z UID:10000687-1654861500-1654865100@global.hsmai.org SUMMARY:HSMAI Building your Business Acumen Masterclass DESCRIPTION:[vc_row][vc_column][vc_custom_heading text=”BUILDING YOUR COMMERCIAL ACUMEN MASTERCLASS” font_container=”tag:h1|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1649891363404{padding-top: 40px !important;padding-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1649891521230{margin-bottom: 0px !important;}”] \nSingapore\nIn-person Masterclass or Watch the Recording \nDate:10th June 2022\nTime: 9:20am – 10:20am \nWhat will you learn: \n\nWhere is data available (it’s easier than you think)\nHow to read\, and gain insights from data and reports\nHow to present data in a visual way to make it easy to understand for your audience\nWhat is the ‘right data to use at the right time to make the right decisions’\n\nAttend in-person or watch the recording later.  [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]TRAINER[/mk_ornamental_title][mk_employees style=”classic” column=”2″ description=”false” employees=”24380\, 24377\, 24375″][/vc_column][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]ENROL[/mk_ornamental_title][vc_btn title=”ENROL NOW US$55″ style=”flat” color=”green” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fproduct%2Fbuilding-your-commercial-acumen-masterclass%2F|title:HSMAI%20ROC%20Masterclass%20%E2%80%93%20Register|target:_blank” el_id=”TRF”][vc_cta h2=”OR STAY FOR THE WHOLE DAY” h2_font_container=”tag:h2|text_align:left” h4_font_container=”tag:h4|text_align:left” txt_align=”center” add_button=”right” btn_title=”READ MORE” btn_color=”green” btn_align=”right” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2F2022-roc-agenda%2F|title:HSMAI%20ROC%20%E2%80%93%20Agenda”]Enrol in 3 Masterclasses and see the Hospitality Tech Innovations Show from US$125[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thick_solid”][vc_custom_heading text=”REGISTER FOR THE 2-DAY COMMERCIAL SUMMIT AND GET THE MASTERCLASSES FREE\n9th – 10th June 2022″ font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2Fregister%2F|title:HSMAI%20ROC%20%E2%80%93%20Register”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2022/03/commercial-strategy-collage-of-events.png” image_size=”medium” align=”center”][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-building-your-business-acumen-masterclass/ LOCATION:Sands Expo & Exhibition Center Singapore\, 10 Bayfront Avenue\, SIngapore\, 018956\, Singapore CATEGORIES:Classes,Commercial,Events,Sales,Training Workshop,Webinar ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/04/business-masterclass-500x500-1-PnT4mK.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20220610T105000 DTEND;TZID=Asia/Singapore:20220610T114500 DTSTAMP:20220610T022611Z CREATED:20220415T035549Z LAST-MODIFIED:20220610T022611Z UID:10000685-1654858200-1654861500@global.hsmai.org SUMMARY:HSMAI Using Content to Maximise Sales Masterclass DESCRIPTION:[vc_row][vc_column][vc_custom_heading text=”USING CONTENT TO MAZIMISE SALES MASTERCLASS” font_container=”tag:h1|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1649890147352{padding-top: 40px !important;padding-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1649890657990{margin-bottom: 0px !important;}”] \nSingapore\nIn-person Masterclass or Watch the Recording \nDate:10th June 2022\nTime: 10:50am – 11:45am \nThis course will cover the topics of content and rich media specifically for the hotel marketers and distribution people. \nContent matters. \nIt represents one of your hotel’s key “salespeople\,” available to guests whenever and wherever they are along their purchase path. Whether your guests are dreaming\, planning\, booking\, experiencing\, or sharing\, content performs a vital role in the process: \n\nIt inspires guests when they’re dreaming\nIt answers questions when they’re planning\nIt provides assurance when they’re booking\nIt offers guidance while they’re experiencing your destination\nAnd it inspires\, reminds\, and delights them and others as well when they’re sharing their experience with friends\, family\, and colleagues\n\nAttend in-person or watch the recording later.  [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]TRAINERS[/mk_ornamental_title][mk_employees style=”classic” description=”false” employees=”2848\, 24230\, 24220″][/vc_column][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]ENROL[/mk_ornamental_title][vc_btn title=”ENROL NOW US$55″ style=”flat” color=”green” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fproduct%2Fusing-content-to-maximise-sales-masterclass%2F|title:HSMAI%20ROC%20Masterclass%20%E2%80%93%20Register|target:_blank” el_id=”TRF”][vc_cta h2=”OR STAY FOR THE WHOLE DAY” h2_font_container=”tag:h2|text_align:left” h4_font_container=”tag:h4|text_align:left” txt_align=”center” add_button=”right” btn_title=”READ MORE” btn_color=”green” btn_align=”right” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2F2022-roc-agenda%2F|title:HSMAI%20ROC%20%E2%80%93%20Agenda”]Enrol in 3 Masterclasses and see the Hospitality Tech Innovations Show from US$125[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thick_solid”][vc_custom_heading text=”REGISTER FOR THE 2-DAY COMMERCIAL SUMMIT AND GET THE MASTERCLASSES FREE\n9th – 10th June 2022″ font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2Fregister%2F|title:HSMAI%20ROC%20%E2%80%93%20Register”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2022/03/commercial-strategy-collage-of-events.png” image_size=”medium” link=”https://hsmaiasia.org/hotel-revenue-optimization-conference/register/” align=”center”][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-using-content-to-maximise-sales-masterclass/ LOCATION:Sands Expo & Exhibition Center Singapore\, 10 Bayfront Avenue\, SIngapore\, 018956\, Singapore CATEGORIES:Classes,Commercial,Digital,Marketing,Training Workshop,Webinar ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/04/content-masterclass-500x500-1-l8duKN.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20220609T080000 DTEND;TZID=UTC:20220610T170000 DTSTAMP:20220609T022633Z CREATED:20220331T092546Z LAST-MODIFIED:20220609T022633Z UID:10000679-1654761600-1654880400@global.hsmai.org SUMMARY:Commercial Strategy Summit DESCRIPTION:[vc_row][vc_column][vc_single_image image=”24407″ img_size=”full”][/vc_column][/vc_row] URL:https://global.hsmai.org/event/commercial-strategy-summit/ LOCATION:Marina Bay Sands Expo & Conference Centre\, 10 Bayfront Avenue\, Begonia\, Level 3\, Room 3002\, Singapore\, 018956\, Singapore CATEGORIES:Events ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/04/commercial-summit-ZzqJH4.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20220610T090000 DTEND;TZID=Asia/Singapore:20220610T102000 DTSTAMP:20220610T022610Z CREATED:20220330T092630Z LAST-MODIFIED:20220610T022610Z UID:10000669-1654851600-1654856400@global.hsmai.org SUMMARY:HSMAI Total Revenue Forecasting Masterclass DESCRIPTION:[vc_row][vc_column][vc_custom_heading text=”TOTAL REVENUE FORECASTING MASTERCLASS” font_container=”tag:h1|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1648529634793{padding-top: 40px !important;padding-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1650338090854{margin-bottom: 0px !important;}”] \nSingapore\nIn-person Masterclass or Watch the Recording \nDate:10th June 2022\nTime: 9:20am – 10:20am \nTotal Revenue Forecasting (TRF) is under discussion nowadays\, as many businesses realize the opportunities and the revenue potential of Total Revenue Forecasting.   TRF is often the first step towards implementing “Total Revenue Management” so get started with this masterclass by Associate Professor\, Dr. Detlev Remy from the Singapore Institute of Technology and a member of the HSMAI APAC Commercial Advisory Board. \nWhat will you learn: \n\nWhat is TRF?\nWhy you should apply it\nHow to move forward\nWhat is needed to get started\nHow will it work and;\nThe benefits and implications.\n\nAttend in-person or watch the recording later.  [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]TRAINER[/mk_ornamental_title][mk_employees style=”classic” column=”2″ description=”false” employees=”2459″][/vc_column][vc_column width=”1/2″][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]ENROL[/mk_ornamental_title][vc_btn title=”ENROL NOW US$55″ style=”flat” color=”green” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fproduct%2Ftotal-revenue-forecasting-class%2F|title:HSMAI%20ROC%20Masterclass%20%E2%80%93%20Register|target:_blank” el_id=”TRF”][vc_cta h2=”OR STAY FOR THE WHOLE DAY” h2_font_container=”tag:h2|text_align:left” h4_font_container=”tag:h4|text_align:left” txt_align=”center” add_button=”right” btn_title=”READ MORE” btn_color=”green” btn_align=”right” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2F2022-roc-agenda%2F|title:HSMAI%20ROC%20%E2%80%93%20Agenda”]Enrol in 3 Masterclasses and see the Hospitality Tech Innovations Show from US$125[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thick_solid”][vc_custom_heading text=”REGISTER FOR THE 2-DAY COMMERCIAL SUMMIT AND GET THE MASTERCLASSES FREE\n9th – 10th June 2022″ font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fhotel-revenue-optimization-conference%2Fregister%2F|title:HSMAI%20ROC%20%E2%80%93%20Register”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2022/03/commercial-strategy-collage-of-events.png” image_size=”medium” align=”center”][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-total-revenue-forecasting-masterclass/ LOCATION:Sands Expo & Exhibition Center Singapore\, 10 Bayfront Avenue\, SIngapore\, 018956\, Singapore CATEGORIES:Classes,Commercial,Revenue,Training Workshop,Webinar ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/04/total-revenueartboard-1-100-jIMF2C.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20220208T130000 DTEND;TZID=Asia/Singapore:20220208T140000 DTSTAMP:20220209T224036Z CREATED:20220119T191200Z LAST-MODIFIED:20220209T224036Z UID:10000828-1644325200-1644328800@global.hsmai.org SUMMARY:What to review from 2021 to improve your 2022 results? DESCRIPTION:[vc_row][vc_column width=”1/2″][vc_custom_heading text=”REVIEW 2021 AND PLAN FOR 2022:\nA GUIDE FOR HOTELIERS” font_container=”tag:h1|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=”.vc_custom_1643248127869{padding-top: 40px !important;padding-bottom: 20px !important;}”][/vc_column][vc_column width=”1/2″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2022/01/hsmai-traveltech-event-banner-sq-8thfeb.jpg” image_size=”large” link=”https://hsmaiasia.org/2022/01/14/new-year-hotel-analysis-webinar/”][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][vc_column_text align=”center” css=”.vc_custom_1643247772492{margin-bottom: 0px !important;padding-top: 20px !important;}”]Webinar: 8th February 2022: 1:00 pm to 2:00 pm Singapore time \nAgenda: \n\nIntroduction: Jackie Douglas\, President\, HSMAI Asia Pacific   \nLearning session by Tamie Mathews\, CEO & Founder\, RevenYou\nQ&A from audience \n\nWhen you review your business at the end of the year\, do you always ask So What?  Why is this piece of information relevant and how will I use it to grow my business?  With the lack of relevance of year-on-year comparisons since the pandemic\, what are the right metrics you should be reviewing at year-end?  Tamie will take you through the right metrics\, how to do the analysis and then how to create an action plan from that analysis. \nAt the same time as you’re compiling your analysis\, you can develop a plan for those times in the future when demand is low and you need to stimulate demand and/or revenue fast! \nJoin us for this fast-paced workshop and get organised with your 2022 plan![/vc_column_text][vc_btn title=”REGISTER NOW” style=”flat” color=”green” align=”center” link=”url:https%3A%2F%2Fevent.webinarjam.com%2Fregister%2F63%2Foko5rimq|target:_blank” el_class=”get_my_copy”][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][/vc_column][/vc_row][vc_row][vc_column][mk_employees style=”classic” column=”2″ description=”false” employees=”1298\, 4581″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/4″][vc_btn title=”DOWNLOAD HSMAI SLIDES” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fwp-content%2Fuploads%2Fsites%2F12%2F2021%2F11%2F2021-hsmai-thailand-webinar-slides-2.pdf|target:_blank”][vc_btn title=”DOWNLOAD REVENUE SLIDES” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” align=”center” button_block=”true”][/vc_column][vc_column width=”1/2″][vc_video custom_thumbnail=”true” thumbnail_image=”23622″][/vc_column][vc_column width=”1/4″][vc_btn title=”DOWNLOAD DATA SLIDES” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” align=”center” button_block=”true”][vc_btn title=”DOWNLOAD IDeaS SLIDES” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” align=”center” button_block=”true”][/vc_column][/vc_row] URL:https://global.hsmai.org/event/what-to-review-from-2021-to-improve-your-2022-results/ LOCATION:Webinar CATEGORIES:Classes,Events,Leadership,Training Workshop,Webinar ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/01/hsmai-traveltech-event-banner-sq-8thfeb-ShrsEr.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Indian/Maldives:20211206T120000 DTEND;TZID=Indian/Maldives:20211206T130000 DTSTAMP:20211206T174059Z CREATED:20211129T161101Z LAST-MODIFIED:20211206T174059Z UID:10000823-1638792000-1638795600@global.hsmai.org SUMMARY:2moro starts today with HSMAI: Maldives market DESCRIPTION: URL:https://global.hsmai.org/event/2moro-starts-today-with-hsmai-maldives-market/ LOCATION:Webinar CATEGORIES:Events,Marketing,Revenue,Sales ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/11/2moro-starts-today-with-hsmai-maldives-ir35La.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Melbourne:20211208T120000 DTEND;TZID=Australia/Melbourne:20211208T130000 DTSTAMP:20211129T131053Z CREATED:20211125T124115Z LAST-MODIFIED:20211129T131053Z UID:10000822-1638964800-1638968400@global.hsmai.org SUMMARY:2moro starts today with HSMAI: Melbourne market DESCRIPTION: URL:https://global.hsmai.org/event/2moro-starts-today-with-hsmai-melbourne-market/ LOCATION:Webinar CATEGORIES:Events,Marketing,Revenue,Sales,Webinar ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/11/2moro-starts-today-with-hsmai-melbourne-4PSYpg.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20211027T110000 DTEND;TZID=Asia/Singapore:20211027T123000 DTSTAMP:20211028T075553Z CREATED:20211021T051358Z LAST-MODIFIED:20211028T075553Z UID:10000817-1635332400-1635337800@global.hsmai.org SUMMARY:How to solve the pricing problem DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”20″ css=”.vc_custom_1635313031314{margin-bottom: 0px !important;}”] \nWATCH: How to solve the pricing problem\nOptimising your online presence\nRecorded 27th October 2021 \nHSMAI has teamed up with the TravelTech Academy to bring you a  free masterclass on calculating the price for your hotel rooms.  Tamie Matthews\, Founder & CEO of RevenYou will deliver this session. \nValue-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features important for a particular stay\, the lowest rate for price-sensitive guests\, and everything in between.  We will cover: \n\nThe Value Proposition\nGetting to know your customers\nGetting to know your competitors\nGetting to know your competitors’ pricing\nGetting to know your pricing\n\nComplete the quiz after the session to receive a Certificate from TravelTech Academy and HSMAI.  [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_btn title=”DOWNLOAD SLIDES” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” size=”lg” align=”center” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fwp-content%2Fuploads%2Fsites%2F12%2F2021%2F10%2F2021-oct27-how-to-price-your-hotel-rooms-traveltech-and-hsmai-academy-.pdf”][mk_padding_divider size=”20″][vc_btn title=”DOWNLOAD PERSONA TEMPLATE” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” shape=”square” size=”lg” align=”center” link=”url:https%3A%2F%2Fhsmaiasia.org%2Fwp-content%2Fuploads%2Fsites%2F12%2F2021%2F10%2Fpersona-template-for-hsmai-academy-coursework.pdf”][mk_padding_divider size=”20″][vc_custom_heading text=”WATCH THE RECORDING BELOW” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][/vc_column][vc_column width=”1/3″][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2021/10/2021-new-academy-tile-for-asia-1-e1633999319226.jpg” image_size=”full” link=”https://hsmaiacademy.org/online-training/” align=”center”][/vc_column][/vc_row] URL:https://global.hsmai.org/event/how-to-solve-the-pricing-problem/ LOCATION:Virtual CATEGORIES:Classes,Distribution,Events,Revenue,Training Workshop,Webinar ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/10/hsmai-traveltech-event-banner-BcUf73.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20211215T103000 DTEND;TZID=Asia/Singapore:20211215T113000 DTSTAMP:20211215T190126Z CREATED:20210911T121257Z LAST-MODIFIED:20211215T190126Z UID:10000651-1639564200-1639567800@global.hsmai.org SUMMARY:“Tomorrow Starts Today” with HSMAI India DESCRIPTION: URL:https://global.hsmai.org/event/india-commercial-leaders-roundtable/ LOCATION:Webinar CATEGORIES:Commercial,Digital,Events,Leadership,Marketing,Revenue,Roundtable,Sales ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/11/2moro-starts-today-with-hsmai-india-BxA4kL.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240228 DTEND;VALUE=DATE:20240301 DTSTAMP:20240228T204309Z CREATED:20210814T212651Z LAST-MODIFIED:20240228T204309Z UID:10000811-1709078400-1709251199@global.hsmai.org SUMMARY:2 Day Revenue Management Workshop – Singapore DESCRIPTION:[vc_row][vc_column][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2023/07/hsmai_academy-2-day-workshop-w-border-scaled.jpg” image_size=”full” align=”center” margin_bottom=”20″][/vc_column][/vc_row][vc_row css=”.vc_custom_1627529759549{margin-bottom: 25px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”2-DAY REVENUE TRAINING FOR HOTELS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1698204938975{margin-bottom: 0px !important;}”] \nSINGAPORE INSTITUTE OF HOSPITALITY \n1 Coleman Street\, The Adelphi\, #04-37 Singapore 179803 \n10 Online courses PLUS Face to face Workshop over 2 days\nWednesday – 9:00am – 5:00pm\nThursday – 9:00am – 5:00pm\n \nThis fast-paced two-day workshop is a great opportunity for anyone who is looking to learn more about managing revenue in a hotel or any accommodation business. The workshop adds practical experience to the online courses.  The course is for people who would like to move into a Revenue Management role\, those with less than 3 years experience\, and those who need to manage a Revenue staff member or team. \nTo earn the “Certificate in Revenue Management (Hospitality)”\, you will need to complete the 10 online courses. \n[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1626307595607{margin-bottom: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=”” width=”1/2″][vc_custom_heading text=”SELF-PACED ONLINE COURSES INCLUDED” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/07/lady-laptop-image.png”][vc_tta_accordion title_tag=”p” section_title_tag=”p” style=”flat” color=”green” spacing=”1″ gap=”3″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-sort-amount-up” add_icon=”true” title=”The Essential Components of Revenue Management” tab_id=”1696980228060-f2089c45-f7dd”][vc_column_text css=”.vc_custom_1698043243217{margin-bottom: 0px !important;}”]The fundamental components of Revenue Management are applied to any business that has fixed capacity\, perishable inventory\, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  It’s not just about pricing.  The discipline involves many skills and this initial course will introduce you to each one. \nYou will learn:\n\nThe main elements of the function of Revenue Management\nUnderstand Revenue Management Terms and definitions\nTo identify a revenue management career path\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-location-arrow” add_icon=”true” title=”Understanding your guests pathway to booking” tab_id=”1696980228087-47dbdb89-04da”][vc_column_text css=”.vc_custom_1533781145752{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow customers shop for accommodation\nLearn what drives customers search and selection process\nLearn what influences their choices during their search (including travel agents)’\nThe customer journey\, from dreaming about a holiday\, to shopping\, booking\, and experiencing the holiday or trip\nTravel inspiration how do we find the inspiration to travel\, and where to travel to?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-retweet” add_icon=”true” title=”Market Segmentation” tab_id=”1698037345547-134c2d1a-6506″][vc_column_text css=”.vc_custom_1533781293684{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat segmentation is\nWhy hotels segment their markets\nHow to define each segment e.g. Corporate\, Events\, Wholesale\, Retail etc\nIs a channel the same as a segment?\nHow to use this segmentation to gain insights and improve bottom line results\nUnderstand different consumer behaviours in difference channel\nUnderstand the different terms and strategies around using Segments vs Channels vs personalised offer\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-building” add_icon=”true” title=”Understanding the Hospitality Industry” tab_id=”1698037370099-11fb7994-89b2″][vc_column_text css=”.vc_custom_1533781230366{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat are the fundamental principles of Economics and their role in Hotel Revenue Management?\nHow do Revenue Directors monitor and measure their competitor marketplace?\nHow do Hotel Managers identify true competitor properties?\nHow do you read competitor reports and use other data to derive strategic insights\, and use the data to make better decisions?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-bar” add_icon=”true” title=”Distribution” tab_id=”1698037474840-be23d571-eb23″][vc_column_text css=”.vc_custom_1698043274885{margin-bottom: 0px !important;}”] \nYou will learn:\nThe definition of Distribution within the Accommodation sector\nThe definition of accommodation Inventory and how it is managed\nThe types of distribution channels\nThe factors of the Cost of Sale\nThe steps to implementing a successful Distribution Strategy\nThe important role of technology in a Distribution Strategy\nThe definition of Rate Parity and its role in Distribution[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-reply-all” add_icon=”true” title=”Rooms Forecasting” tab_id=”1698037556381-64782c37-be14″][vc_column_text css=”.vc_custom_1533874899798{margin-bottom: 0px !important;}”] \nYou will Learn:\n\nWhat are the different types of forecasts?\nWhat are the objectives for each of the types of forecasts?\nWhat information do I need to put a forecast together?\nHow do I find this information?\nWhat questions should I ask when putting together a forecast?\nHow often should I be adjusting the forecasts?\nWhat are the steps that I need to follow to put the forecast together?\nWhat is the difference between unconstrained and constrained demand?\nWhat are the elements of an accurate forecast?\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-sort-numeric-up-alt” add_icon=”true” title=”Hotel Rooms Pricing” tab_id=”1698037630423-1410eea6-53c0″][vc_column_text css=”.vc_custom_1536034455951{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow to price your different room types\nDifferent types of pricing explained – what and why:\n\nBAR\, Rack\, Group\, Corporate\, Tactical vs Strategic pricing\, Mobile only pricing – why?\, Wholesalers\, Static vs Dynamic rates\, Corporate & Event\, Opaque Pricing\, Length of Stay Pricing\, Loyalty clubs and Closed User Group rates\n\n\nPackages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?\nUnderstanding the impact on discounting -How to calculate Occupancy needed to offset discounts\nUnderstanding the influences on pricing including decoy and anchor pricing\nLead time and its impact on pricing\nDisplacement Analysis\nContracts\nTechnology available to monitor and manage pricing\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-chart-line” add_icon=”true” title=”Revenue Strategy” tab_id=”1698037695637-b440e73a-ecf0″][vc_column_text css=”.vc_custom_1698043292078{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the components of a good revenue strategy;\nDifferent revenue strategies explained;\nPricing Strategy;\nExercises in how to use the Revenue Strategy to manage day-to-day tactics;\nInventory Control- how inventory can impact on sales. If forecasting constraint\, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory.\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-lightbulb” add_icon=”true” title=”Understanding Business Intelligence for Hotels” tab_id=”1698037745855-977ad08e-63cb”][vc_column_text css=”.vc_custom_1698045302183{margin-bottom: 0px !important;}”]All business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need\, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence. \nYou will learn: \n\nWhat types of reports do RM’s create\nWhere is data available\nHow to read\, and gain insights from data and reports\nHow to present data in easily digestible format\n\n[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fas fa-american-sign-language-interpreting” add_icon=”true” title=”Roles\, Structure and Revenue Meetings” tab_id=”1698037785893-24021a83-b58d”][vc_column_text css=”.vc_custom_1533875378062{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the different types of structures and the benefits and challenges of each;\nTo understand the key elements of how revenue management integrates into an organisation;\nThe company culture is key to being successful in revenue roles\, learn why\nTo understand the key elements of how revenue management integrates into an organisation;\nLearn about the various roles that Revenue staff perform\n\nTo understand the importance of the Revenue Meeting and how it contributes to the culture across the business. \n\nImportance of regular revenue meeting involving all department heads of hotel\nWhat to discuss?\nWhat reports to distribute prior to the meeting\nHow to ensure meeting is effective in setting strategy instead of just reviewing reports\n\n[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”IN-PERSON 2-DAY WORKSHOP AGENDA” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_image src=”https://hsmaiasia.org/wp-content/uploads/sites/12/2017/08/2017-revenue-ready-first-class-in-singapore-forecasting.jpg”][vc_tta_accordion title_tag=”h3″ section_title_tag=”p” style=”flat” color=”green” spacing=”3″ gap=”3″ active_section=”1″ no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-warehouse” add_icon=”true” title=”Revenue Workshop Agenda” tab_id=”1698038068776-9d1d1058-f43f”][vc_column_text disable_pattern=”false” css=”.vc_custom_1698045702354{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  It is a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  It is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  It is designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Introduction to Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][vc_column_text css=”.vc_custom_1698037241858{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1698051788241{background-color: #e0e0e0 !important;}”][vc_custom_heading text=”ENROL NOW!” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”WHO SHOULD ATTEND?” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_empty_space height=”50″][mk_custom_list] \n\n          Aspiring Revenue Managers\n          Professionals with less than 3 years of experience\n          Managers overseeing Revenue teams\n\n[/mk_custom_list][vc_custom_heading text=”MEET THE TRAINERS” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_employees style=”classic” column=”2″ description=”false” employees=”1298\, 3274\, 2639\, 31039″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50″][vc_custom_heading text=”SUPPORTING PARTNER” font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” name_color=”#ffffff” employees=”30205″][/vc_column][/vc_row] URL:https://global.hsmai.org/event/2-day-revenue-management-workshop-sydney/ LOCATION:Singapore Institue of Hospitality\, 1 Coleman Street\,\, The Adelphi #04-37\, 179803\, Singapore CATEGORIES:Chapter Events,Classes,Events,Training Workshop ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2023/10/hsmai_academy-2-day-workshop_500x500-square-w-border-Oa6jYg.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20211108 DTEND;VALUE=DATE:20211110 DTSTAMP:20211012T032912Z CREATED:20210811T204454Z LAST-MODIFIED:20211012T032912Z UID:10000809-1636329600-1636502399@global.hsmai.org SUMMARY:2 Day Hotel Sales Workshop – Sydney DESCRIPTION:[vc_row][vc_column][vc_single_image image=”23295″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1627529759549{margin-bottom: 25px !important;}”][vc_column][vc_column_text css=”.vc_custom_1627530253296{margin-bottom: 0px !important;}”] \nSydney\, AUSTRALIA\n8th & 9th November 2021\nFace to face Workshop over 2 days\nMonday – 9:00am – 5:00pm\nTuesday – 9:00am – 5:00pm\n \nThis fast-paced two-day workshop is a great opportunity for anyone who is looking to learn more about managing revenue in a hotel or any accommodation business. The workshop adds practical experience to the online courses.  The course is for people who would like to move into a Revenue Management role\, those with less than 3 years experience\, and those who need to manage a Revenue staff member or team. \nTo earn the “Certificate in Revenue Management (Hospitality)”\, you will need to complete the 10 online courses.[/vc_column_text][vc_column_text css=”.vc_custom_1627343782172{margin-bottom: 0px !important;background-color: #eaeaea !important;}”]\nDue to the unpredictable nature of the COVID-19 pandemic\, HSMAI would like to confirm that if our workshop doesn’t go ahead in person due to COVID restrictions\, you can choose to get a full refund or hold your money against the new workshop dates. \nThe workshop will\, of course\, also be COVID safe as per the New South Wales guidelines at the time.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1626307595607{margin-bottom: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column 0=”” width=”1/2″][vc_custom_heading text=”Topics: Day 1″ font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_accordions open_toggle=”-1″][vc_accordion_tab icon=”mk-icon-list-ol” title=”The Essential Components of Revenue Management”][vc_column_text css=”.vc_custom_1626308175108{margin-bottom: 0px !important;}”]The fundamental components of Revenue Management are applied to any business that has fixed capacity\, perishable inventory\, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  It’s not just about pricing.  The discipline involves many skills and this initial course will introduce you to each one. \nYou will learn:\n\nThe main elements of the function of Revenue Management\nUnderstand Revenue Management Terms and definitions\nTo identify a revenue management career path\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-ticket” title=”Understanding your guests pathway to booking”][vc_column_text css=”.vc_custom_1533781145752{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow customers shop for accommodation\nLearn what drives customers search and selection process\nLearn what influences their choices during their search (including travel agents)’\nThe customer journey\, from dreaming about a holiday\, to shopping\, booking\, and experiencing the holiday or trip\nTravel inspiration how do we find the inspiration to travel\, and where to travel to?\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-puzzle-piece” title=”Market Segmentation”][vc_column_text css=”.vc_custom_1533781293684{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat segmentation is\nWhy hotels segment their markets\nHow to define each segment e.g. Corporate\, Events\, Wholesale\, Retail etc\nIs a channel the same as a segment?\nHow to use this segmentation to gain insights and improve bottom line results\nUnderstand different consumer behaviours in difference channel\nUnderstand the different terms and strategies around using Segments vs Channels vs personalised offer\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-building-o” title=”Understanding the Hospitality Industry”][vc_column_text css=”.vc_custom_1533781230366{margin-bottom: 0px !important;}”] \nYou will learn:\n\nWhat are the fundamental principles of Economics and their role in Hotel Revenue Management?\nHow do Revenue Directors monitor and measure their competitor marketplace?\nHow do Hotel Managers identify true competitor properties?\nHow do you read competitor reports and use other data to derive strategic insights\, and use the data to make better decisions?\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-arrows-alt” title=”Distribution”][vc_column_text css=”.vc_custom_1533874771108{margin-bottom: 0px !important;}”] \nYou Will Learn:\n\nThe definition of Distribution within the Accommodation sector\nThe definition of accommodation Inventory and how it is managed\nThe types of distribution channels\nThe factors of the Cost of Sale\nThe steps to implementing a successful Distribution Strategy\nThe important role of technology in a Distribution Strategy\nThe definition of Rate Parity and its role in Distribution\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-binoculars” title=”Rooms Forecasting”][vc_column_text css=”.vc_custom_1533874899798{margin-bottom: 0px !important;}”] \nYou will Learn:\n\nWhat are the different types of forecasts?\nWhat are the objectives for each of the types of forecasts?\nWhat information do I need to put a forecast together?\nHow do I find this information?\nWhat questions should I ask when putting together a forecast?\nHow often should I be adjusting the forecasts?\nWhat are the steps that I need to follow to put the forecast together?\nWhat is the difference between unconstrained and constrained demand?\nWhat are the elements of an accurate forecast?\n\n[/vc_column_text][/vc_accordion_tab][/vc_accordions][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”Topics: Day 2″ font_container=”tag:h3|text_align:center|color:%23663399″ use_theme_fonts=”yes”][vc_accordions open_toggle=”-1″][vc_accordion_tab icon=”mk-icon-area-chart” title=”Revenue Strategy”][vc_column_text css=”.vc_custom_1626308149011{margin-bottom: 0px !important;}”]You will learn:   \n\nTo understand the components of a good revenue strategy;\nDifferent revenue strategies explained;\nPricing Strategy;\nExercises in how to use the Revenue Strategy to manage day-to-day tactics;\nInventory Control- how inventory can impact on sales. If forecasting constraint\, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory.\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-dollar” title=”Hotel Rooms Pricing”][vc_column_text css=”.vc_custom_1536034455951{margin-bottom: 0px !important;}”] \nYou will learn:\n\nHow to price your different room types\nDifferent types of pricing explained – what and why:\n\nBAR\, Rack\, Group\, Corporate\, Tactical vs Strategic pricing\, Mobile only pricing – why?\, Wholesalers\, Static vs Dynamic rates\, Corporate & Event\, Opaque Pricing\, Length of Stay Pricing\, Loyalty clubs and Closed User Group rates\n\n\nPackages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?\nUnderstanding the impact on discounting -How to calculate Occupancy needed to offset discounts\nUnderstanding the influences on pricing including decoy and anchor pricing\nLead time and its impact on pricing\nDisplacement Analysis\nContracts\nTechnology available to monitor and manage pricing\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-brain” title=”Understanding Business Intelligence for Hotels”][vc_column_text css=”.vc_custom_1533875225988{margin-bottom: 0px !important;}”] \nAll business need some data to improve their business.  Accommodation providers have a lot of data available to them. This course explains how to get the data you need\, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence.\nYou will learn:\n\nWhat types of reports do RM’s create\nWhere is data available\nHow to read\, and gain insights from data and reports\nHow to present data in easily digestible format\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-moon-people” title=”Roles\, Structure and Revenue Meetings”][vc_column_text css=”.vc_custom_1533875378062{margin-bottom: 0px !important;}”] \nYou will learn:\n\nTo understand the different types of structures and the benefits and challenges of each;\nTo understand the key elements of how revenue management integrates into an organisation;\nThe company culture is key to being successful in revenue roles\, learn why\nTo understand the key elements of how revenue management integrates into an organisation;\nLearn about the various roles that Revenue staff perform\n\nTo understand the importance of the Revenue Meeting and how it contributes to the culture across the business. \n\nImportance of regular revenue meeting involving all department heads of hotel\nWhat to discuss?\nWhat reports to distribute prior to the meeting\nHow to ensure meeting is effective in setting strategy instead of just reviewing reports\n\n[/vc_column_text][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-arrows-alt”][/vc_accordion_tab][vc_accordion_tab icon=”mk-icon-exclamation” title=”IMPORTANT NOTES ON THE WORKSHOP AGENDA”][vc_column_text css=”.vc_custom_1536035104240{margin-bottom: 0px !important;}”] \n\nThe 2-day Workshop will allow you time to talk to the 4 trainers in breaks and in the sessions.  Its a great opportunity to ask the Experts for their tactics and strategies on any issues or topics you don’t understand.\nThe 2-day Workshop is not long enough to cover all the topics of each of the 10 courses that make up the Certificate program.  The workshop is intended to give you an overview\, and importantly\, some hands-on practice on some simulated revenue management activities.  The workshop has been designed to mostly cover activities that are difficult to present in an online format.\nDay 1 of the workshop covers the first 3-4 topics fairly quickly.  This is to allow more time to do some “practice” activities in the Forecasting\, Strategy and Pricing sessions using a simulator in group activities.  Depending on your own experience in these topics\, you may like to study some of the online courses for topics 1-4 prior to the workshop.\nRevenue Management Terms  – if you are completely new to Revenue Management\, you will find it useful to study the commonly used terms in Course 1 – “Essential Components of Revenue Management” as well as our Glossary which you can find on the HSMAI Academy website.\n\n[/vc_column_text][mk_button dimension=”flat” size=”medium” url=”https://hsmaiacademy.org/glossary/” target=”_blank” align=”center” id=”Glossary page”]TERMS TO KNOW[/mk_button][/vc_accordion_tab][/vc_accordions][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Meet the Trainers[/mk_ornamental_title][/vc_column][/vc_row][vc_row][vc_column][mk_employees style=”classic” description=”false” employees=”4273\, 4581\, 1298″][/vc_column][/vc_row][vc_row css=”.vc_custom_1627441682878{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Register Today[/mk_ornamental_title][/vc_column][/vc_row] URL:https://global.hsmai.org/event/2-day-hotel-sales-workshop-sydney/ LOCATION:SYDNEY CBD HOTEL\, TBA\, Sydney\, NSW\, 2000\, Australia CATEGORIES:Classes,Events,Training Workshop ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2021/08/hs-workshop-sydney-500x500-1-IzcUA0.tmp_.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Brisbane:20210722T090000 DTEND;TZID=Australia/Brisbane:20210722T123000 DTSTAMP:20210725T154150Z CREATED:20210509T204136Z LAST-MODIFIED:20210725T154150Z UID:10000765-1626944400-1626957000@global.hsmai.org SUMMARY:“Optimising your online presence” workshop – HOBART DESCRIPTION:[vc_row][vc_column][vc_column_text] \n\n\n \n \n \n @ \n \n \n\n\n  \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1624427395281{margin-bottom: 0px !important;}”]Customised program for hotels\, resorts and motels covering revenue and digital marketing topics:– Understanding what influences your guests to book– Understanding the market– Conduct an audit on your hotel website– Find out your customers’ view of your property versus your Comp set \nGo home with a plan to improve your property sales. \nEnrol now at: https://hsmaiasia.org/event/optimising-your-online-presence-hobart/[/vc_column_text][/vc_column][/vc_row][vc_row equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1620353797395{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm” css=”.vc_custom_1616830869546{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_empty_space height=”100″][vc_custom_heading text=”OPTIMISING YOUR ONLINE PRESENCE1/2 DAY WORKSHOPS FOR HOTELS” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1620353883312{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOBART 18th NOVEMBER 2021″ font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1626762687541{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”100″][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1622768185671{border-left-width: 50px !important;}”][vc_column width=”1/2″][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1622521272427{margin-left: 20px !important;}”] \n\n½ day customised program for hotels covering revenue and digital marketing topics:– Understanding what influences your guests to book (or not)– Understanding the market– Conduct an audit on your hotel website– A free method to calculate your customers’ view of your property versus your Competitor set – this is key to setting your pricing\n\nGo home with a plan to improve your property sales.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″ css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][mk_padding_divider][vc_empty_space][vc_custom_heading text=”TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”3592\, 1298″][vc_empty_space][/vc_column][vc_column width=”1/2″][mk_padding_divider][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps 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URL:https://global.hsmai.org/event/optimising-your-online-presence-1-2-day-workshop-series-australia-4/ CATEGORIES:Classes,Digital,Events,Marketing,Sales,Training Workshop ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2021/06/half-day-classes-banner-200x200-1-nNNUK3.tmp_.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Brisbane:20210722T090000 DTEND;TZID=Australia/Brisbane:20210722T090000 DTSTAMP:20210509T204051Z CREATED:20210503T212741Z LAST-MODIFIED:20210509T204051Z UID:10000763-1626944400-1626944400@global.hsmai.org SUMMARY:Optimising your online presence -1/2 day workshop series -Australia DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1616830576988{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm” css=”.vc_custom_1616830869546{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_empty_space height=”200″][vc_custom_heading text=”OPTIMISING YOUR ONLINE PRESENCE – 1/2 DAY WORKSHOP FOR HOTELS” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1616043212631{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497919042{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”200″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1582376529200{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” attached=”true” css=”.vc_custom_1582375749858{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/3″ css=”.vc_custom_1581555779105{padding-right: 20px !important;padding-left: 20px !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-calendar-alt”] \nMon/Tue 14 & 15 Sep 2020\n9am – 5pm \nTea Breaks & Lunch included[/vc_message][/vc_column][vc_column border_color=”#ffffff” blend_mode=”overlay” width=”1/3″ css=”.vc_custom_1581553586064{padding-right: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-location-arrow”] \nPatong Merlin Hotel\n44 Thaveewong Rd \nPatong Beach Thailand[/vc_message][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1581555829107{padding-right: 20px !important;padding-left: 20px !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-dollar-sign”] \nPricing\nStarting from 850 USD \nBecome a Member and save[/vc_message][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1582375787059{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][mk_button dimension=”outline” size=”xx-large” align=”center” fullwidth=”true” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]ENROL NOW[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1581546705643{background-color: #eeee22 !important;}”][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text align=”center” css=”.vc_custom_1581548953704{margin-bottom: 0px !important;}”] \n14 & 15 September 2020\n9:00 am to 5:00 pm\nFrom $350 USD\nPatong Merlin Hotel / 44 akfhdkjahsdf\n[/vc_column_text][mk_button dimension=”flat” size=”x-large” url=”https://hsmaiasia.org/hotel-revenue-training-workshops/” target=”_blank” align=”center” bg_color=”#669933″ btn_hover_bg=”#8224e3″]REGISTER NOW[/mk_button][vc_empty_space][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_custom_heading text=”MEET” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580814747183{margin-bottom: 0px !important;}”]Networking Opportunity \nLearn from Hospitality Experts[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”black” size=”xl” align=”center”][vc_custom_heading text=”LEARN” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436376457{margin-bottom: 0px !important;}”] \nTwo days of revenue and digital marketing training\nOpportunity to continue with online globally recognised Certificate\n[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-star” color=”black” size=”xl” align=”center”][vc_custom_heading text=”ACTION” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436484404{margin-bottom: 0px !important;}”] \nPractical skills\nBe job ready\n[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288507234{background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288976882{margin-top: 50px !important;background-color: #ffffff !important;}”][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582375223580{margin-left: 200px !important;border-left-width: 100px !important;background-color: #62b5e5 !important;}”][vc_column width=”1/3″ css=”.vc_custom_1582375978923{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376279275{margin-left: 20px !important;}”]1. Commercial Overview \n2. Understanding your Guests path to booking \n3. Understanding the Accommodation Market \n4. Market Segmentation \n5. Forecasting[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288806547{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376320805{margin-bottom: 0px !important;margin-left: 20px !important;}”]6. Distribution \n7. Merchandising your property \n8. Setting your Rates Strategy \n9. Active Revenue Management \n10. OTA Deep dive[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288815706{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376330031{margin-bottom: 0px !important;margin-left: 20px !important;}”]11. Commercial Overview \n12. Understanding your Guests path to booking \n13. Understanding the Accommodation Market \n14. Market Segmentation \n15. Forecasting[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288675901{margin-left: 50px !important;background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288941131{margin-bottom: 50px !important;background-color: #ffffff !important;}”][vc_empty_space][mk_button dimension=”outline” corner_style=”rounded” size=”x-large” url=”https://hsmaiacademy.org/hotel-revenue-digital-workshop-agenda/” target=”_blank” align=”center” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]VIEW THE FULL AGENDA[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”HOTEL REVENUE TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”10880\, 2885″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”4581\, 1298″][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582290071801{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/ticket-303706_1280.png?id=12031) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Opening Soon” font_container=”tag:h3|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_empty_space][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582289608132{margin-right: 300px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”ACCOMMODATION RATE” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1581554719549{margin-bottom: 0px !important;}”]Superior Pool View: THB 2\,000 per night \nInclusions:\n• Rate is per room per night\, inclusive of 10% service charge and 7% government tax.\n• Rate is inclusive of daily buffet breakfast at Coconut Coffee Shop\n• Rate is inclusive of internet access[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1581561003250{margin-left: 50px !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row] URL:https://global.hsmai.org/event/optimising-your-online-presence-1-2-day-workshop-series-australia-3/ CATEGORIES:Digital,Events,Marketing,Sales,Training Workshop ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/03/digital-marketing-KULAXJ.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Brisbane:20210722T090000 DTEND;TZID=Australia/Brisbane:20210722T120000 DTSTAMP:20210503T212659Z CREATED:20210424T194236Z LAST-MODIFIED:20210503T212659Z UID:10000759-1626944400-1626955200@global.hsmai.org SUMMARY:Optimising your online presence – 1/2 day workshop series – Australia DESCRIPTION:[vc_row fullwidth=”true” equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1616830576988{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm” css=”.vc_custom_1616830869546{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_empty_space height=”200″][vc_custom_heading text=”OPTIMISING YOUR ONLINE PRESENCE – 1/2 DAY WORKSHOP FOR HOTELS” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1616043212631{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582497919042{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”200″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1582376529200{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” attached=”true” css=”.vc_custom_1582375749858{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/3″ css=”.vc_custom_1581555779105{padding-right: 20px !important;padding-left: 20px !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-calendar-alt”] \nMon/Tue 14 & 15 Sep 2020\n9am – 5pm \nTea Breaks & Lunch included[/vc_message][/vc_column][vc_column border_color=”#ffffff” blend_mode=”overlay” width=”1/3″ css=”.vc_custom_1581553586064{padding-right: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-location-arrow”] \nPatong Merlin Hotel\n44 Thaveewong Rd \nPatong Beach Thailand[/vc_message][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1581555829107{padding-right: 20px !important;padding-left: 20px !important;}”][vc_message message_box_style=”solid-icon” style=”square” message_box_color=”alert-success” icon_fontawesome=”fas fa-dollar-sign”] \nPricing\nStarting from 850 USD \nBecome a Member and save[/vc_message][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1582375787059{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][mk_button dimension=”outline” size=”xx-large” align=”center” fullwidth=”true” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]ENROL NOW[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1581546705643{background-color: #eeee22 !important;}”][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text align=”center” css=”.vc_custom_1581548953704{margin-bottom: 0px !important;}”] \n14 & 15 September 2020\n9:00 am to 5:00 pm\nFrom $350 USD\nPatong Merlin Hotel / 44 akfhdkjahsdf\n[/vc_column_text][mk_button dimension=”flat” size=”x-large” url=”https://hsmaiasia.org/hotel-revenue-training-workshops/” target=”_blank” align=”center” bg_color=”#669933″ btn_hover_bg=”#8224e3″]REGISTER NOW[/mk_button][vc_empty_space][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_custom_heading text=”MEET” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580814747183{margin-bottom: 0px !important;}”]Networking Opportunity \nLearn from Hospitality Experts[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”black” size=”xl” align=”center”][vc_custom_heading text=”LEARN” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436376457{margin-bottom: 0px !important;}”] \nTwo days of revenue and digital marketing training\nOpportunity to continue with online globally recognised Certificate\n[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_empty_space][vc_icon icon_fontawesome=”fa fa-star” color=”black” size=”xl” align=”center”][vc_custom_heading text=”ACTION” font_container=”tag:h2|font_size:36|text_align:center|color:%23000000″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text align=”center” css=”.vc_custom_1580436484404{margin-bottom: 0px !important;}”] \nPractical skills\nBe job ready\n[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288507234{background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288976882{margin-top: 50px !important;background-color: #ffffff !important;}”][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582375223580{margin-left: 200px !important;border-left-width: 100px !important;background-color: #62b5e5 !important;}”][vc_column width=”1/3″ css=”.vc_custom_1582375978923{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376279275{margin-left: 20px !important;}”]1. Commercial Overview \n2. Understanding your Guests path to booking \n3. Understanding the Accommodation Market \n4. Market Segmentation \n5. Forecasting[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288806547{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376320805{margin-bottom: 0px !important;margin-left: 20px !important;}”]6. Distribution \n7. Merchandising your property \n8. Setting your Rates Strategy \n9. Active Revenue Management \n10. OTA Deep dive[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1582288815706{background-color: #ffffff !important;}”][vc_column_text css=”.vc_custom_1582376330031{margin-bottom: 0px !important;margin-left: 20px !important;}”]11. Commercial Overview \n12. Understanding your Guests path to booking \n13. Understanding the Accommodation Market \n14. Market Segmentation \n15. Forecasting[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582288675901{margin-left: 50px !important;background-color: #62b5e5 !important;}”][vc_column css=”.vc_custom_1582288941131{margin-bottom: 50px !important;background-color: #ffffff !important;}”][vc_empty_space][mk_button dimension=”outline” corner_style=”rounded” size=”x-large” url=”https://hsmaiacademy.org/hotel-revenue-digital-workshop-agenda/” target=”_blank” align=”center” outline_skin=”custom” outline_active_color=”#52247f” outline_active_text_color=”#52247f” outline_hover_bg_color=”#669933″ outline_hover_color=”#ffffff”]VIEW THE FULL AGENDA[/mk_button][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”HOTEL REVENUE TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”10880\, 2885″][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ employees=”4581\, 1298″][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582290071801{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/ticket-303706_1280.png?id=12031) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Opening Soon” font_container=”tag:h3|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_empty_space][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1582289608132{margin-right: 300px !important;}”][vc_column][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”ACCOMMODATION RATE” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1581554719549{margin-bottom: 0px !important;}”]Superior Pool View: THB 2\,000 per night \nInclusions:\n• Rate is per room per night\, inclusive of 10% service charge and 7% government tax.\n• Rate is inclusive of daily buffet breakfast at Coconut Coffee Shop\n• Rate is inclusive of internet access[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1581561003250{margin-left: 50px !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row] URL:https://global.hsmai.org/event/optimising-your-online-presence-1-2-day-workshop-series-australia-2/ CATEGORIES:Digital,Events,Marketing,Sales,Training Workshop ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2021/03/digital-marketing-KULAXJ.tmp_.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Brisbane:20210715T090000 DTEND;TZID=Australia/Brisbane:20210715T123000 DTSTAMP:20210716T132654Z CREATED:20210318T121049Z LAST-MODIFIED:20210716T132654Z UID:10000618-1626339600-1626352200@global.hsmai.org SUMMARY:Optimising your online presence -1/2 day workshop GOLD COAST DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1624434769940{margin-bottom: 0px !important;}”]Customised program for hotels\, resorts and motels covering revenue and digital marketing topics:\n– Understanding what influences your guests to book\n– Understanding the market\n– Conduct an audit on your hotel website\n– Find out your customers’ view of your property versus your Comp set \nGo home with a plan to improve your property sales. \n[/vc_column_text][/vc_column][/vc_row][vc_row equal_columns=”true” visibility=”hidden-sm” css=”.vc_custom_1620353797395{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”background-one”][vc_column visibility=”hidden-sm” css=”.vc_custom_1616830869546{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_empty_space height=”100″][vc_custom_heading text=”OPTIMISING YOUR ONLINE PRESENCE\n1/2 DAY WORKSHOPS FOR HOTELS” font_container=”tag:h1|font_size:50|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1620353883312{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”GOLD COAST 15th JULY 2021″ font_container=”tag:h1|font_size:30|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1622521315816{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][vc_empty_space height=”100″][/vc_column][/vc_row][vc_row visibility=”visible-sm” el_class=”background-one” css=”.vc_custom_1620353463089{background-image: url(https://hsmaiasia.org/wp-content/uploads/sites/12/2020/01/digital-marketing.jpg?id=11652) !important;}”][vc_column blend_mode=”soft-light” visibility=”visible-sm” css=”.vc_custom_1582374672149{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”HOTEL DIGITAL & REVENUE WORKSHOP” font_container=”tag:h1|font_size:20|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582374881806{background-color: #663399 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_custom_heading text=”A HSMAI Event” font_container=”tag:h1|font_size:16|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1582376487094{background-color: rgba(102\,51\,153\,0.23) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(102\,51\,153) !important;}”][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1581560888257{margin-left: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_columns=”true” css=”.vc_custom_1622768185671{border-left-width: 50px !important;}”][vc_column width=”1/2″][vc_custom_heading text=”WORKSHOP TOPICS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text css=”.vc_custom_1622521272427{margin-left: 20px !important;}”] \n\n½ day customised program for hotels covering revenue and digital marketing topics:\n– Understanding what influences your guests to book (or not)\n– Understanding the market\n– Conduct an audit on your hotel website\n– A free method to calculate your customers’ view of your property versus your Competitor set – this is key to setting your pricing\n\nGo home with a plan to improve your property sales.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″ css=”.vc_custom_1582287861945{background-color: #ffffff !important;}” el_class=”background-one”][vc_empty_space][vc_custom_heading text=”TRAINERS” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”3592\, 1298″][vc_empty_space][/vc_column][vc_column width=”1/2″][vc_empty_space][vc_custom_heading text=”LOCATION” font_container=”tag:h2|font_size:30|text_align:center|color:%2352247f” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_gmaps link=”#E-8_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”][vc_empty_space][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column css=”.vc_custom_1582288461705{background-color: #ffffff !important;}”][vc_separator color=”custom” border_width=”10″ accent_color=”#663399″][/vc_column][/vc_row] URL:https://global.hsmai.org/event/optimising-your-online-presence-1-2-day-workshop-series-australia/ LOCATION:The Island\, Gold Coast\, Australia\, 3128 Surfers Paradise Blvd\, GOLD COAST\, 4217\, Australia CATEGORIES:Classes,Digital,Events,Marketing,Sales,Training Workshop ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2021/06/half-day-classes-banner-200x200-1-nNNUK3.tmp_.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20200420T080000 DTEND;TZID=Asia/Singapore:20200422T170000 DTSTAMP:20200310T064216Z CREATED:20200123T034341Z LAST-MODIFIED:20200310T064216Z UID:10000631-1587369600-1587574800@global.hsmai.org SUMMARY:Digital Travel Summit APAC 2020 DESCRIPTION:Its official – Digital Travel Summit APAC is back for its 5th edition from 20 – 22 April 2020. Held in the incredible and luxurious Resorts World Sentosa\, Singapore\, Digital Travel 2020 will be the biggest show yet. Join over 700+ attendees from Singapore and the surrounding Asia region to bring Travel Personalisation to life. \nHosting 80+ of the most influential speakers in the industry\, spanning from Airlines\, Hospitality\, OTAs/Metasearch Platforms\, Tourism Boards and more\, the Summit offers an unbeatable immersive experience through our curated learning\, exhibition\, and interactive formats. \nYou get to create\, build\, and nurture meaningful relationships with the pioneers of latest solutions\, technologies and future-facing strategies across eCommerce\, Omnichannel Marketing\, Alternative Payments\, Mobile\, AI/Data Analytics and Customer Segmentation. \n2020 will also see these key topics of discussions: \n\nPerfecting Personalisation – How to deliver a single view of the customer and real-time data access to deliver a hyper-personalised experience\nData-driven Personalisation – What are the people\, process and technology requirements for rolling out a practical strategy that delivers on your customers’ individual needs from the get go?\nPerfecting Customer Segmentation – How to understand customer needs to deliver personalised marketing messages to better communicate with different groups\n “How to” digital marketing and eCommerce roundtables– a highly interactive small group format that allows you to choose specific digital marketing and eCommerce challenges for idea-sharing with your peers\nShark Tank- Identifying “The Next Best Thing” in travel tech\n\nDon’t miss your chance for an exclusive Discount! Use code HSMAI20 for 20% off ticket prices when registering online \nREGISTER WITH CODE HSMAI20 URL:https://global.hsmai.org/event/digital-travel-summit-apac-2020/ LOCATION:Resort Worlds Sentosa\, Singapore\, 8 Sentosa Gateway\, Singapore\, Singapore CATEGORIES:Commercial,Distribution,Hsmai Partner Event ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2020/01/partner-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Brisbane:20200325T090000 DTEND;TZID=Australia/Brisbane:20200325T120000 DTSTAMP:20200325T065713Z CREATED:20200116T032816Z LAST-MODIFIED:20200325T065713Z UID:10000629-1585126800-1585137600@global.hsmai.org SUMMARY:HSMAI Hotel Revenue Leaders Roundtable – Brisbane\, Australia DESCRIPTION: URL:https://global.hsmai.org/event/hsmai-hotel-revenue-leaders-roundtable-brisbane-australia/ LOCATION:Hyatt Regency Bangkok Sukhumvit\, 1 Soi Sukhumvit 13\, Khlong Toei Nuea\, Watthana\,\, Bangkok\, Bangkok\, 10110\, Thailand CATEGORIES:Leadership,Revenue,Roundtable ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2020/01/roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Jakarta:20200625T090000 DTEND;TZID=Asia/Jakarta:20200626T173000 DTSTAMP:20200409T082729Z CREATED:20191220T015807Z LAST-MODIFIED:20200409T082729Z UID:10000627-1593075600-1593192600@global.hsmai.org SUMMARY:HSMAI Hotel Revenue Workshop – Jakarta\, Indonesia DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1578613010662{margin-bottom: 0px !important;}”] \nThe workshop is run over two full days.  The focus for the workshop is on practice and activities including simulation of running your own hotel distribution and pricing in a competitive\, fun way. \nJoin us for this blended learning\, 2 days of practice and 10 Online Courses make up this educational  Workshop. Sessions cover: \n  \n\nForecasting\nPricing\nUnderstanding what influences your guests to book (or not)\nDistribution tactics and strategies\nMarket segmentation\nHow to use data to aid your decision making\n\nBring your laptop or tablet for the activities.  And don’t forget\, you’ll have access to four experts in the room for 2 days so bring along your issues and challenges and lets help you come up with some solutions with the vast amount of experience we will have at your disposal. \nOh\, don’t plan to leave early on Day 2 as the best session is last so book the later flight! We won’t finish until after 430pm. \n[/vc_column_text][vc_column_text css=”.vc_custom_1583275937632{margin-bottom: 0px !important;}”] \nTEST TES TETS \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row style=”1″ align=”center” hover_styles=”3″ menu_location=”fourth-menu” logo=”false” burger_icon=”false” search_icon=”false” woo_cart=”false” bg_color=”#52247f” border_color=”” text_color=”” text_hover_skin=””][vc_column][vc_custom_heading text=”HSMAI Hotel Trainers TEST” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][mk_employees style=”classic” column=”2″ count=”4″ employees=”4581\, 1298\, 3592\, 9899″][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row] URL:https://global.hsmai.org/event/hsmai-hotel-revenue-workshop-jakarta/ CATEGORIES:Digital,Events,Leadership,Marketing,Revenue,Training Workshop ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2020/01/workshop-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20191107T080000 DTEND;TZID=Asia/Shanghai:20191108T170000 DTSTAMP:20191104T172748Z CREATED:20191031T172657Z LAST-MODIFIED:20191104T172748Z UID:10000623-1573113600-1573232400@global.hsmai.org SUMMARY:test page for matt DESCRIPTION:from \n \n \n \n to \n \n \n\n\n  \n\n \n\n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export URL:https://global.hsmai.org/event/test-page-for-matt/ ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20191017T090000 DTEND;TZID=Asia/Shanghai:20191017T120000 DTSTAMP:20191008T162612Z CREATED:20190918T144137Z LAST-MODIFIED:20191008T162612Z UID:10000601-1571302800-1571313600@global.hsmai.org SUMMARY:HSMAI Chief Digital\, Commercial\, Marketing Officers Roundtable (Asia Pacific) DESCRIPTION:from \n \n \n \n to \n \n \n\n\n  \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/hsmai-chief-digital-commercial-marketing-officers-roundtable-asia-pacific/ LOCATION:Ibis Singapore Bencoolen\, 70 Bencoolen Street\, Singapore\, 189657\, Singapore ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/09/singapore-roundtables-events-page-1.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20191001T140000 DTEND;TZID=Asia/Shanghai:20191001T163000 DTSTAMP:20191001T152705Z CREATED:20190829T122807Z LAST-MODIFIED:20191001T152705Z UID:10000592-1569938400-1569947400@global.hsmai.org SUMMARY:HSMAI General Managers Roundtable – Bangkok DESCRIPTION:from \n \n \n \n to \n \n \n\n\nThis is an ‘Invitation-only’ meeting\n\n\n\nGeneral Managers for hotels around Asia Pacific meet up a few times per year to discuss the trends in \nhotel digital marketing & innovation.  This group of leaders volunteer with HSMAI to create\, and deliver\, all types of learning for hoteliers looking for more information on this discipline in Asia Pacific.   The meeting is held ‘boardroom-style’ and is restricted to 15-24 people. \nAre you the General Manager at your hotel brand?  Contact us to request an invitation to these exclusive meetings. \nNote: HSMAI Members are given preference to attend Roundtables.  Any vendors/ partners who wish to attend should contact Navodit Srivastava.   \n\n \n\n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export URL:https://global.hsmai.org/event/hsmai-general-managers-roundtable-bangkok/ ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/08/copy-of-thailand-roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20191018T093000 DTEND;TZID=Asia/Shanghai:20191018T120000 DTSTAMP:20191018T165646Z CREATED:20190720T190149Z LAST-MODIFIED:20191018T165646Z UID:10000588-1571391000-1571400000@global.hsmai.org SUMMARY:HSMAI Chief Revenue Officers Executive Roundtable-Singapore DESCRIPTION:from \n \n \n \n to \n \n \n\n\nInvitation-only event\nLeaders of Hotel Revenue\, Pricing & Distribution for hotels in Asia Pacific meet up a few times per year to discuss the trends in hotel distribution\, digital\, business intelligence\, technology\, pricing strategies\, forecasting and metrics.  This group of leaders volunteer with HSMAI to create and deliver all types of learning for all hoteliers in Asia Pacific. \nIf you lead these functions in your hotel company and wish to be invited\, please Contact Us. \n  \n  \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/hsmai-chief-revenue-officers-executive-roundtable-singapore/ CATEGORIES:Events,Leadership,Revenue ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/07/roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20191017T093000 DTEND;TZID=Asia/Shanghai:20191017T120000 DTSTAMP:20191017T165624Z CREATED:20190720T190147Z LAST-MODIFIED:20191017T165624Z UID:10000586-1571304600-1571313600@global.hsmai.org SUMMARY:HSMAI Chief Marketing & Digital Officers Executive Roundtable: Singapore DESCRIPTION:from \n \n \n \n to \n \n \n\n\nThis is an ‘Invitation-only’ meeting\n \nThe heads of Marketing\, Digital Marketing and Distribution for hotels around Asia Pacific meet up a few times per year to discuss the trends in hotel marketing\, the current challenges and local markets.  The meeting is a Boardroom style discussion\, there is normally no presentations.  \nThis group of leaders volunteer with HSMAI to create\, and deliver\, all types of learning for hoteliers looking for more information on this discipline in Asia Pacific.   The meeting is held ‘boardroom-style’ and is restricted to 20 -30 people. \nAre you leading the Marketing\, Digital\, ECommerce functions at your hotel brand or management company?  Contact us to request an invitation to these exclusive meetings. \nNote: HSMAI Members are given preference to attend Roundtables.  Any vendors/ partners who wish to attend should contact Jackie Douglas. \n[mk_button dimension=”three” size=”medium” outline_skin=”dark” bg_color=”#52247f” text_color=”light” icon=”moon-cart” url=”https://hsmaiasia.org/membership/” target=”_blank” align=”left” id=”Buton ID” margin_top=”0″ margin_bottom=”15″]HSMAI MEMBERSHIP[/mk_button] \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/hsmai-chief-digital-officers-executive-roundtable-singapore/ CATEGORIES:Digital,Leadership ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2019/07/roundtables-events-page.png ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20190710T113000 DTEND;TZID=Asia/Shanghai:20190710T140000 DTSTAMP:20190711T013852Z CREATED:20190527T192653Z LAST-MODIFIED:20190711T013852Z UID:10000483-1562758200-1562767200@global.hsmai.org SUMMARY:Chief Commercial Officers Executive Roundtable Singapore DESCRIPTION:from \n \n \n \n to \n \n \n\n\n10th July\, 2019 – Invitation-only event\nLeaders of Hotel Revenue\, Pricing & Distribution for hotels in Asia Pacific meet up a few times per year to discuss the trends in hotel distribution\, digital\, business intelligence\, technology\, pricing strategies\, forecasting and metrics.  This group of leaders volunteer with HSMAI to create and deliver all types of learning for all hoteliers in Asia Pacific. \nPlease register for the HSMAI Hotel Strategy Conference.   \nIf you lead these functions in your hotel company and wish to be invited\, please Contact Us. \n  \n  \n\n\n \n \n Google Calendar \n \n\n \n \n iCal Export \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: URL:https://global.hsmai.org/event/chief-commercial-officers-executive-roundtable-singapore/ LOCATION:Sands Expo & Exhibition Center Singapore\, 10 Bayfront Avenue\, SIngapore\, 018956\, Singapore CATEGORIES:Commercial,Digital,Events,Leadership,Revenue ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2019/05/membership-image-small-banner.jpg ORGANIZER;CN="HSMAI Academy":MAILTO:info@hsmaiacademy.org END:VEVENT END:VCALENDAR