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DTSTART;TZID=Africa/Cairo:20260610T090000
DTEND;TZID=Africa/Cairo:20260610T113000
DTSTAMP:20260610T191032Z
CREATED:20260427T174123Z
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UID:10002043-1781082000-1781091000@global.hsmai.org
SUMMARY:POWER-UP Cairo
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779718244679{margin-bottom: 0px !important;}”]POWER UP Cairo | Winning the Direct Guest\nDistribution costs are climbing\, online visibility is crowded\, and hotels face a critical question: how to win the direct guest.\nThis Power Up session dives into strategies at the intersection of direct booking\, personalization\, and revenue actions. Learn how to harness data\, technology\, and smarter commercial collaboration to boost conversion\, strengthen guest relationships\, and reduce reliance on third party channels. \nWhy Attend?\n• Practical insights you can apply immediately\n• Peer exchange through interactive roundtables\n• Actionable ideas to sharpen your commercial edge \nKeynote Spotlight: Iva Skrlec\nWith over 20 years shaping destinations and brands across Europe\, the Middle East\, and Africa\, Iva brings unmatched expertise in brand building\, digital growth\, and AI powered marketing. Her leadership at Hilton\, Google\, and Valamar Hotels & Resorts has earned five Effie Awards\, four Adrian Awards\, and recognition on the Brandberries Women of the Year list.\nTopic: Your Role in Shaping the Future of Direct Bookings and Staying Ahead in the Age of AI \nSponsored by TrustYou & Triptease\nThis session is proudly supported by TrustYou and Triptease \, whose innovations empower hotels to build stronger guest relationships and grow direct success. TrustYou uses AI to weave guest feedback seamlessly into the entire communication journey\, from first impression to lasting loyalty\, helping hotels respond intelligently and inspire confidence. Triptease complements this by leveraging AI driven engagement to incentivize direct bookings\, turning online visitors into loyal bookers. Together\, they ensure participants gain not only strategic insights but also exposure to the latest tools redefining how hotels communicate\, convert\, and thrive.[/vc_column_text][vc_btn title=”Secure your spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fpower-up-cairo%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-cairo/
LOCATION:InterContinental Citystars Cairo\, Cairo\, Egypt
CATEGORIES:Educational,Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/event-page-hero-image-1-2600-x-1400px-scaled-94KvMs.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260609T180000
DTEND;TZID=Africa/Cairo:20260609T200000
DTSTAMP:20260609T191102Z
CREATED:20260427T174021Z
LAST-MODIFIED:20260609T191102Z
UID:10002042-1781028000-1781035200@global.hsmai.org
SUMMARY:Tuesdays Together
DESCRIPTION:[vc_row][vc_column][vc_btn title=”Secure your spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Ftuesdays-together-april-with-hsmai-egypt%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tuesdays-together-2/
LOCATION:InterContinental Citystars Cairo\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/04/tt-event-page-hero-image-2600-x-1400px-scaled-UY5S31.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260519T180000
DTEND;TZID=UTC:20260519T200000
DTSTAMP:20260519T181049Z
CREATED:20260325T122819Z
LAST-MODIFIED:20260519T181049Z
UID:10002028-1779213600-1779220800@global.hsmai.org
SUMMARY:Tuesdays Together
DESCRIPTION:
URL:https://global.hsmai.org/event/tuesdays-together/
LOCATION:Cairo Marriott Hotel\, Saray El 16\, Gezira St\, Omar Al Khayam\, Zamalek\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/tt-may-19-2-scaled-784rgG.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260519T153000
DTEND;TZID=Africa/Cairo:20260519T173000
DTSTAMP:20260519T181049Z
CREATED:20260325T122736Z
LAST-MODIFIED:20260519T181049Z
UID:10002027-1779204600-1779211800@global.hsmai.org
SUMMARY:POWER-UP Cairo
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1774542218999{margin-bottom: 0px !important;}”]POWER-UP Cairo is HSMAI’s educational session designed for professionals working across all commercial disciplines across the hospitality industry. Bringing together approximately up to 80 participants\, Power-Up focuses on practical knowledge sharing\, tactical skills\, and real-world strategies that drive immediate business impact. The sessions connect professionals across the industry’s commercial functions\, creating a dynamic environment where industry experts exchange insights\, challenge perspectives\, and explore forward-looking approaches to revenue management\, sales\, distribution\, marketing\, and commercial performance.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Secure your space” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fpower-up-tuesdays-together%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up/
LOCATION:Cairo Marriott Hotel\, Saray El 16\, Gezira St\, Omar Al Khayam\, Zamalek\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/05/pwer-up-cairo-TczZtu.jpg
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BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260519T103000
DTEND;TZID=Africa/Cairo:20260519T150000
DTSTAMP:20260503T175537Z
CREATED:20260324T121142Z
LAST-MODIFIED:20260503T175537Z
UID:10002026-1779186600-1779202800@global.hsmai.org
SUMMARY:HSMAI Egypt Executive Roundtable by Invitation
DESCRIPTION:The discussion at May’s Executive Roundtable will focus on “Egypt 2030: Commercial Strategy for a Global Hospitality Hub”. Participants will engage in a strategic exchange on how marketing\, distribution\, and revenue management can strengthen Egypt’s position within global tourism flows. The objective is to collectively shape an initial Egypt 2030 Commercial Playbook\, outlining key commercial principles\, priority actions\, and the market intelligence needed to guide the sector forward.
URL:https://global.hsmai.org/event/hsmai-egypt-executive-roundtable-by-invitation/
LOCATION:Marriott Cairo\, Cairo\, Egypt
CATEGORIES:Roundtable
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260414T180000
DTEND;TZID=UTC:20260414T200000
DTSTAMP:20260414T164037Z
CREATED:20260212T044446Z
LAST-MODIFIED:20260414T164037Z
UID:10001981-1776189600-1776196800@global.hsmai.org
SUMMARY:Tuesdays Together with HSMAI Egypt
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SECURE YOUR SPOT” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Ftuesdays-together-with-hsmai-egypt%2F|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tuesdays-together-with-hsmai-egypt-2/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/03/tt-april-14-scaled-iHsUyK.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260210T180000
DTEND;TZID=UTC:20260210T200000
DTSTAMP:20260210T042911Z
CREATED:20260203T030018Z
LAST-MODIFIED:20260210T042911Z
UID:10001962-1770746400-1770753600@global.hsmai.org
SUMMARY:Tuesdays Together with HSMAI Egypt
DESCRIPTION:[vc_row][vc_column][vc_column_text]Join Egypt’s HSMAI Advisory Board for Tuesdays Together Networking Event![/vc_column_text][vc_btn title=”Secure your spot” color=”violet” css=”” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Ftuesdays-together-networking-night%2F|title:Tuesdays%20Together%20%E2%80%93%20Networking%20Night|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/tuesdays-together-with-hsmai-egypt/
LOCATION:Sheraton Cairo\, Charles de Gaulle\, Ad Doqi A\, Dokki\, Giza Governorate 3750412\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2026/02/eg-tt-and-pb-2026-2600-x-1400-px-scaled-mbZ7TD.png
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