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DTSTART;VALUE=DATE:20250305
DTEND;VALUE=DATE:20250308
DTSTAMP:20250305T084655Z
CREATED:20250128T035655Z
LAST-MODIFIED:20250305T084655Z
UID:10001651-1741132800-1741391999@global.hsmai.org
SUMMARY:Thaifex HOREC Asia
DESCRIPTION:[vc_row css=”.vc_custom_1739776925534{padding-top: -20px !important;}”][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/01/happy.jpg” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_btn title=”REGISTER” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” css=”” link=”url:https%3A%2F%2Fform.jotform.com%2FKoelnmesseSG%2Fthaifexhorecacademy2025registration|target:_blank”][/vc_column][vc_column width=”1/2″][vc_btn title=”3-DAY HORECA AGENDA” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” css=”” link=”url:https%3A%2F%2Fwebapp.thaifex-horec.asia%2Fagenda%2F|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”THAIFEX – HOREC Asia” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes”][vc_empty_space][vc_row_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”Join HSMAI at THAIFEX – HOREC Academy Tradeshow!” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1740135145227{margin-bottom: 0px !important;}”]Dates: 5th – 7th March 2025 \nVenue: IMPACT Muang Thong Thani\, Bangkok\, Thailand \nHSMAI Booth: BB-60\, Hall 12 (in front of the THAIFExclusive Club Lounge)[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2024/01/2024-horeca-image.jpg” image_size=”medium” align=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”50″][vc_row_inner css=”.vc_custom_1740136282797{padding-left: 20px !important;background-image: url(https://asia.hsmai.org/wp-content/uploads/sites/12/2024/01/horeca-bg-2.png?id=39109) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner][vc_custom_heading text=”HSMAI MASTERCLASSES:” font_container=”tag:h2|font_size:32px|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=””][vc_custom_heading text=”REVENUE MANAGEMENT & MARKETING STRATEGIES” font_container=”tag:h3|font_size:32|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=””][vc_column_text align=”center” css=”.vc_custom_1740136487239{margin-bottom: 0px !important;}”] \nDate & Time: 5th March 2025\, 2:30pm – 4:30pm\nVenue: THAIFEX – HOREC Academy stage \nJoin us for an exclusive masterclass where industry leaders will share the latest trends and strategies in revenue management and marketing for hospitality. Gain valuable insights\, connect with peers\, and take your commercial strategies to the next level! \nDon’t miss this opportunity to learn and connect with the best in the industry! \n[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row css=”.vc_custom_1739779764194{padding-top: 25px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=”HSMAI ACADEMY AGENDA” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”0″ no_fill=”true” collapsible_all=”true” css=”.vc_custom_1739174471746{padding-right: 50px !important;padding-left: 50px !important;}”][vc_tta_section title=”2:30pm – 2:40pm Welcome to the HSMAI Academy” tab_id=”1739172196837-c4385572-ec1d”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1738557378320{margin-bottom: 0px !important;}”]Short welcome message and agenda for the afternoon. \n[/vc_column_text][mk_employees column=”2″ rounded_image=”false” grayscale_image=”false” count=”2″ description=”false” employees=”24620\, 1298″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”2:40pm Smarter Social Media for Restaurants – A Framework for Getting Things Right” tab_id=”1739172196974-0e69c2f2-aba4″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1739328941329{margin-bottom: 0px !important;}”]Can social media really move the needle for your restaurant? Is Facebook or Instagram right for you? Or should you look at TikTok\, the app so powerful the Americans tried to ban it? This session will give you a practical and powerful framework for superior social media that gets guests into seats. Be inspired by how some of the best in the business are realising real results.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”31073″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”3:10pm Workshop Session: Mastering Menu Engineering – Unlocking Profitability” tab_id=”1739172197177-9538cc29-2906″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1739167219670{margin-bottom: 0px !important;}”]Your menu is more than just a list of dishes—it’s a strategic tool that can drive profitability and guest satisfaction. In this interactive workshop\, restaurant owners and managers will learn how to apply the Contribution Margin-Popularity Grid (also known as the Menu Engineering Matrix) to analyze their menu performance effectively. \nDiscover how to categorize your menu items into Stars\, Plow Horses\, Puzzles\, and Dogs to make data-driven decisions on pricing\, promotions\, and menu design. We’ll dive into: \n✅ Understanding Contribution Margin & Popularity: Learn how to calculate and interpret key financial metrics to assess menu performance.\n✅ The Menu Engineering Matrix: Break down the four key quadrants and what they mean for your pricing and marketing strategy.\n✅ Optimizing Your Menu: Strategies to boost sales of high-margin items\, reposition low-performing dishes\, and eliminate menu clutter.\n✅ Design & Psychology in Menu Engineering: How visual placement\, descriptions\, and layout influence customer choices. \nBy the end of this session\, you’ll walk away with a clear framework to refine your menu\, improve profitability\, and create a winning strategy tailored to your restaurant’s unique market.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”3274″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”3:40pm AI + EI = Revenue Optimization To Drive Smarter Restaurant Decisions” tab_id=”1739328737374-cf8589ae-758b”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1740136779386{margin-bottom: 0px !important;}”]This session will demonstrate the power of combining Artificial Intelligence (AI) and Experience Intelligence (EI) in restaurant revenue management. We will explore how data-driven insights and human expertise together drive profitability\, operational efficiency\, and superior guest experiences. \n💡 Expected Outcomes\nBy the end of this session\, attendees will:\n✅ Understand how AI and EI work together to optimize restaurant revenue.\n✅ Learn how to interpret AI-driven insights and apply human expertise.\n✅ Gain actionable strategies to implement AI + EI in their restaurant operations immediately. \n🔗 Bonus: Exclusive access to a free PerfectCheck trial for attendees! 🚀 Ready to unlock the future of restaurant revenue management? Let’s dive in![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”2802″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”4:10pm Q&A / Closing Remarks” tab_id=”1739328798712-0530edfc-96d1″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24620″][/vc_tta_section][/vc_tta_accordion][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_btn title=”REGISTER” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” css=”” link=”url:https%3A%2F%2Fform.jotform.com%2FKoelnmesseSG%2Fthaifexhorecacademy2025registration|target:_blank”][/vc_column][vc_column width=”1/2″][vc_btn title=”3-DAY HORECA AGENDA” style=”custom” custom_background=”#52247f” custom_text=”#ffffff” align=”center” css=”” link=”url:https%3A%2F%2Fwebapp.thaifex-horec.asia%2Fagenda%2F|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1705419328311{margin-top: 25px !important;}”][vc_column][mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_employees style=”classic” column=”2″ description=”false” employees=”1298″][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/thaifex-horec-asia-4/
LOCATION:Impact Muang Thong Thani\, Tambon Ban Mai\, Amphoe Pak Kret\, Chang Wat Nonthaburi\, 11120\, Thailand
CATEGORIES:Events,Hsmai Partner Event
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