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Evolving Past ROAS as the Primary Marketing KPI
What KPIs other than return on ad spend (ROAS) do organizations lean into to show value in our digital marketing initiatives? Read on for some key takeaways and ideas to get started from the HSMAI Marketing Advisory Board.
Mastering the Art of Communication: Transformative Strategies for Hotel Leaders
HSMAI staff recently sat down with Denise Thomas, the President of The Effective Communication Coach, who will be a keynote speaker at the HSMAI Commercial Strategy Conference (CSC), June 25-26, in Charlotte, NC, to get her insights on effective communication today.
KSA Power Brunch
Reasons to join us at KSA Power Brunch: 🔹 Connect with fellow hoteliers and hospitality professionals from various sectors, including commercial roles, sales, marketing, and revenue optimization executives. 🔹 Dive…
Qahwa Wednesday
Reasons to join us at KSA Qahwa Wednesday: 🔹 Engaging in conversations with industry leaders 🔹 Exciting opportunities to expand your network 🔹 Delicious refreshments to fuel your networking journey…
Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality
The hospitality industry continues to witness a significant shift towards personalized guest experiences and enhanced loyalty programs. According to Forbes, loyalty programs are evolving beyond the traditional one-size-fits-all model, catering to individual purchasing behaviors (Fromm, 2024).
Transforming Employee Engagement in the Hospitality Industry
In the hospitality industry, traditional metrics like revenue performance and guest satisfaction have long been the go-to indicators for assessing a hotel’s business health.
Montreal,
Transforming Hospitality: Exploring AI
Discover firsthand what AI means for revenue management, sales, and marketing in hospitality as we uncover the latest applications of AI technologies and how they are revolutionizing traditional approaches in…
Customer Experience in the Age of AI
Insights from HSMAI Commercial Strategy Conference speaker David C. Edelman, author of “Personalized: Customer Strategy in the Age of AI.”
