All Global Americas Insights

HSMAI Top 25 Profiles: Gathan Borden, VisitLEX

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Gathan Borden, CHDM, Vice President of Marketing, VisitLEX.

Marketing Career Path: Fuel’s Stuart Butler, CHDM

Recently, Butler sat down with HSMAI (virtually, of course) to share more about his unconventional start in the business, how things have changed for him since the pandemic, and why having his CHDM (Certified Hospitality Digital Marketer) certification is important.

A Revenue Leader’s Response & Best Practice in a Crisis

The rapid spread of the coronavirus from China and beyond has caused a rapid and sudden halt to tourism throughout Asia. Travel, as a luxury expenditure, is often one of the first things we choose to limit when a crisis hits. In times like this, the revenue leader’s response during this time could be crucial on a few different levels. The following are some simple tips and reflections.