BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//HSMAI Global - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:HSMAI Global
X-ORIGINAL-URL:https://global.hsmai.org
X-WR-CALDESC:Events for HSMAI Global
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Lisbon
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:WEST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:WET
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:WEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:WET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:WEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:WET
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:WEST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:WET
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Lisbon:20260915T160000
DTEND;TZID=Europe/Lisbon:20260915T190000
DTSTAMP:20260915T151431Z
CREATED:20260618T185640Z
LAST-MODIFIED:20260915T151431Z
UID:10002059-1789488000-1789498800@global.hsmai.org
SUMMARY:Power Up @ HEDNA | Lisbon 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”19666″ img_size=”full”][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up @ HEDNA | Lisbon[/mk_fancy_title][vc_column_text margin_bottom=”15″ css=”.vc_custom_1789379837621{margin-bottom: 0px !important;}”] \n📅 Date: Tuesday\, 15th September 2026\n⏰ Time: 4PM – 7PM including networking and drinks\n📍 Location: HEDNA Conference @ Altis Grand Hotel\, Lisbon \n  \nFree registration for HSMAI Europe Members \nWe would be delighted to have you join us during the HEDNA Conference for an exclusive PowerUp session. \n \nChristelle Pitrel\, VP Asset Management at Highgate and Chair of HSMAI Europe’s Portugal Advisory Board\, will kick off the programme with a warm welcome.[/vc_column_text][mk_padding_divider size=”20″][vc_column_text disable_pattern=”true” css=”.vc_custom_1789033329944{margin-bottom: 0px !important;}”] \nFrom Revenue Manager to Revenue Strategist: The Impact of AI on Hotel Revenue\nThe discussion will also explore: \n• Impact of LLMs such as ChatGPT on distribution strategies\n• Direct APIs – will these\, in the long term\, replace GDS?\n• Long-tail distribution and the impact on direct strategies\, price matching and rate exposure \n \nThis discussion will be led by Rudi Azevedo\, Founder and CEO of RM HUB and a member of the HSMAI Europe’s Portugal Advisory Board. \nRudi has more than 20 years of experience in revenue management and sales within the hotel industry. Through RM HUB\, he and his team work with hotels across revenue optimisation\, commercial performance\, training and technology. \nInvited to join in the discussion with Rudi will also be the following:[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”15493″ img_size=”150×150″ style=”vc_box_circle” alignment=”center”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”true” css=”.vc_custom_1789026471086{margin-bottom: 0px !important;}”] \nShumi Khan\nFormer Global Senior Vice President of Business Performance & Revenue at Accor and Former Chair of the HSMAI Europe Revenue Optimization Advisory Board \n[/vc_column_text][vc_column_text disable_pattern=”true” css=”.vc_custom_1789032496166{margin-bottom: 0px !important;}”]Shumi brings extensive experience in analytics\, revenue management and business strategy across hospitality and other industries\, with a strong track record of using data and commercial insight to drive strategic decision-making.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”20169″ img_size=”150×150″ style=”vc_box_circle” alignment=”center”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”true” css=”.vc_custom_1789026463417{margin-bottom: 0px !important;}”] \nDavid Lamelas\nFounder & CEO at Uauai \n[/vc_column_text][vc_column_text disable_pattern=”true” css=”.vc_custom_1789032442068{margin-bottom: 0px !important;}”]Founder of Hotel Tech Market and Co-Founder of UauAi and Biovilla Sustainability\, with over 17 years of experience across hospitality\, technology\, AI\, revenue and sustainability. David develops AI-powered solutions for the hospitality industry and teaches applied AI in hospitality at NOVA\, ADHP and AHP.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”20168″ img_size=”150×150″ style=”vc_box_circle” alignment=”center”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”true” css=”.vc_custom_1789026502978{margin-bottom: 0px !important;}”] \nFrancesco Nardone\nHead of Revenue Management at Blastness \n[/vc_column_text][vc_column_text disable_pattern=”true” css=”.vc_custom_1789031908954{margin-bottom: 0px !important;}”]Head of Revenue Management at Blastness\, leading a team of 20 Revenue Managers across a portfolio of more than 700 hotels. With over 13 years of hospitality experience\, Francesco specialises in pricing\, distribution\, forecasting and revenue technology\, and is also a lecturer and international industry speaker.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”15449″ img_size=”150×150″ style=”vc_box_circle” alignment=”center”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”true” css=”.vc_custom_1789028416228{margin-bottom: 0px !important;}”] \nKelly Cronin\nCommercial Director at Village Hotels \n[/vc_column_text][vc_column_text disable_pattern=”true” css=”.vc_custom_1789032350197{margin-bottom: 0px !important;}”]Kelly is an experienced hospitality commercial leader with a strong focus on revenue strategy and commercial performance\, and is actively involved in supporting the development of the next generation of hospitality leaders through HSMAI Europe.[/vc_column_text][/vc_column_inner][/vc_row_inner][mk_padding_divider size=”20″][vc_column_text disable_pattern=”true” css=”.vc_custom_1789379389999{margin-bottom: 0px !important;}”] \nWe Got Better at Pricing Rooms. Why Aren’t We Better at Selling Them?\nLed by Pedro Colaco\, CEO at Guestcentric\, this conversational panel will explore a simple but important question: hotels have become increasingly sophisticated at deciding what a room should cost\, but have they become equally good at selling it? \nOver the last 20 years\, major advances have been made in revenue management\, forecasting\, distribution and pricing. Yet much less progress has been made in how hotels present their products\, communicate the value between room types and persuade guests to spend more. \nThe discussion will explore the gap between pricing and merchandising\, asking whether the next major commercial opportunity for hotels lies not in refining price even further\, but in becoming better at selling the product itself. It will also look at how personalisation\, conversational interfaces and AI could change the way hotels present rooms and offers to different guests. \nInvited in the discussion with Pedro will also be the following:[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”20237″ img_size=”150×150″ style=”vc_box_circle” alignment=”center”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”true” css=”.vc_custom_1789379552858{margin-bottom: 0px !important;}”] \nMark FancourtCo-founder\, TRAVHOTECH \n[/vc_column_text][vc_column_text disable_pattern=”true” css=”.vc_custom_1789379598677{margin-bottom: 0px !important;}”]Mark brings more than three decades of global leadership experience across hospitality\, travel and technology\, with a background spanning operations\, IT\, strategy and innovation. He was recognised among HSMAI’s Top 25 Extraordinary Minds in Sales\, Marketing & Revenue in 2023.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”20234″ img_size=”150×150″ style=”vc_box_circle” alignment=”center”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”true” css=”.vc_custom_1789379700680{margin-bottom: 0px !important;}”] \nKurt WeinsheimerPresident\, Sojern \n[/vc_column_text][vc_column_text disable_pattern=”true” css=”.vc_custom_1789379709344{margin-bottom: 0px !important;}”]Kurt has more than 20 years of experience in online travel commerce\, media and travel marketing. At Sojern\, he works at the intersection of technology\, guest acquisition and monetisation\, helping hotels use data and AI to connect with travellers and drive growth.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”20235″ img_size=”150×150″ style=”vc_box_circle” alignment=”center”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text disable_pattern=”true” css=”.vc_custom_1789379776232{margin-bottom: 0px !important;}”] \nCharlie OsmondCo-founder\, Triptease \n[/vc_column_text][vc_column_text disable_pattern=”true” css=”.vc_custom_1789379783117{margin-bottom: 0px !important;}”]Charlie is Co-founder of Triptease\, a technology company focused on helping hotels increase direct bookings. His work centres on hotel marketing\, distribution and technology\, helping hotels attract and convert more high-value guests through their direct channels.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text disable_pattern=”true” css=”.vc_custom_1789026562728{margin-bottom: 0px !important;}”]Sign up today and secure your place![/vc_column_text][vc_btn title=”REGISTER NOW” align=”center” color=”success” link=”url:https%3A%2F%2Feur.cvent.me%2F9aGxMn|target:_blank” button_block=”true”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-hedna-lisbon-2026/
LOCATION:Altis Grand Hotel\, R. Castilho 11\, Lisbon\, 1269-072\, Portugal
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2026/07/power-up-hedna-lisbon-2-bkwtAN.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Lisbon:20250910T160000
DTEND;TZID=Europe/Lisbon:20250910T190000
DTSTAMP:20250910T211506Z
CREATED:20250822T182900Z
LAST-MODIFIED:20250910T211506Z
UID:10001840-1757520000-1757530800@global.hsmai.org
SUMMARY:Power Up @ HEDNA | Lisbon
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17422″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up Your Direct Game: The New Rules of Hotel Marketing in an AI World[/mk_fancy_title][vc_column_text margin_bottom=”15″ css=”.vc_custom_1757452499069{margin-bottom: 0px !important;}”] \nAI is rewriting the rules of hotel marketing. This invite-only Power Up brings together the industry’s most forward-thinking hotel leaders. \n📅 Date: Wednesday\, 10th September 2025\n⏰ Time: 16:00 hrs – 19:00 hrs\n📍 Location: HEDNA Conference @ Altis Grand Hotel\, Lisbon \nJoin us during the HEDNA Conference for an exclusive PowerUp session where hotel leaders dive into the future of AI-driven marketing and direct revenue growth. In just two hours\, you’ll hear sharp insights from industry experts through short spotlights and a panel discussion. \n[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452674867{margin-bottom: 0px !important;}”] \nModerator\n[/vc_column_text][/vc_column][vc_column width=”2/4″][vc_column_text css=”.vc_custom_1757452657480{margin-bottom: 0px !important;}”] \nSpeakers & Panelists\n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/christelle-pitrel.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757453220374{margin-bottom: 0px !important;}”] \nChristelle Pitrel\nVP Asset Management \nChair of the HSMAI Europe Advisory Board for Portugal \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2024/06/pedro_colaco_chief_executive_great_hotels_of_the_world-700×467-2.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757452836072{margin-bottom: 0px !important;}”] \nPedro Colaco\nCEO of Guestcentric & Great Hotels of the World \nMember of the HSMAI Europe Advisory Board for Portugal \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/daniel-reeves.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757452386847{margin-bottom: 0px !important;}”] \nDaniel Reeves\nChief Commercial Officer\nRoomAngel & HIVE AI \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/fabiola-taracena.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756394708032{margin-bottom: 0px !important;}”] \nFabiola Taracena\nSenior Sales Manager\nSojern \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452288837{margin-bottom: 0px !important;}”] \nThe Guest-Centric Approach to Hotel Technology \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452404800{margin-bottom: 0px !important;}”] \nPerformance Evolved: Leveraging AI and Data \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452427373{margin-bottom: 0px !important;}”] \nThe Pre-Search Imperative: Winning Guests Before They Click \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756372261628{margin-bottom: 0px !important;}”] \nWhat You’ll Learn\n[/vc_column_text][vc_column_text margin_bottom=”15″ css=”.vc_custom_1756372282009{margin-bottom: 0px !important;}”] \n\nWhat top-performing hotels stopped doing this year — and what they replaced it with\nHow to win direct bookings before guests even start searching\nHow video and automation are transforming the guest journey\nHow to design your website for AI agents\, not just humans\n\n[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756382181343{margin-bottom: 0px !important;}”]With 60 seats available\, this is your chance to connect directly with top tech partners\, exchange ideas with forward-thinking peers\, and leave with practical takeaways to transform your business. Don’t miss this high-energy session and sign up now![/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”REGISTER NOW” color=”success” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FkMnr7K|target:_blank”][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1756370388594{margin-bottom: 0px !important;}”] \nInterested in the HEDNA Conference? Read more about their full program below. \nHEDNA Conference Program \n[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-hedna-lisbon/
LOCATION:Altis Grand Hotel\, R. Castilho 11\, Lisbon\, 1269-072\, Portugal
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/09/power-up-alisbon-june-8llYSR.png
END:VEVENT
END:VCALENDAR