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DTSTART;TZID=UTC:20230719T140000
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UID:10001120-1689775200-1689778800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:To learn more and sign up\, click here
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-20/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230621T130000
DTEND;TZID=Africa/Cairo:20230621T143000
DTSTAMP:20230530T155539Z
CREATED:20230418T135548Z
LAST-MODIFIED:20230530T155539Z
UID:10001118-1687352400-1687357800@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Rev Management & Distribution
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-rev-management-distribution-6/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/04/ws-june-egy-training-300-300-px-Br3ZHH.tmp_.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230619T130000
DTEND;TZID=Africa/Cairo:20230619T143000
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LAST-MODIFIED:20230530T155538Z
UID:10001117-1687179600-1687185000@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Rev Management & Distribution
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-rev-management-distribution-5/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/04/ws-june-egy-training-300-300-px-Br3ZHH.tmp_.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230614T130000
DTEND;TZID=Africa/Cairo:20230614T143000
DTSTAMP:20230530T155538Z
CREATED:20230418T135547Z
LAST-MODIFIED:20230530T155538Z
UID:10001116-1686747600-1686753000@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Rev Management & Distribution
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-rev-management-distribution-4/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/04/ws-june-egy-training-300-300-px-Br3ZHH.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230612T130000
DTEND;TZID=Africa/Cairo:20230612T143000
DTSTAMP:20230530T155538Z
CREATED:20230418T135547Z
LAST-MODIFIED:20230530T155538Z
UID:10001115-1686574800-1686580200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Rev Management & Distribution
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-rev-management-distribution-3/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/04/ws-june-egy-training-300-300-px-Br3ZHH.tmp_.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230607T130000
DTEND;TZID=Africa/Cairo:20230607T143000
DTSTAMP:20230530T155537Z
CREATED:20230418T135546Z
LAST-MODIFIED:20230530T155537Z
UID:10001114-1686142800-1686148200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Rev Management & Distribution
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-rev-management-distribution-2/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/04/ws-june-egy-training-300-300-px-Br3ZHH.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230605T130000
DTEND;TZID=Africa/Cairo:20230605T143000
DTSTAMP:20230530T155536Z
CREATED:20230418T135540Z
LAST-MODIFIED:20230530T155536Z
UID:10001113-1685970000-1685975400@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Rev Management & Distribution
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-rev-management-distribution/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/04/ws-june-egy-training-300-300-px-Br3ZHH.tmp_.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230712T140000
DTEND;TZID=UTC:20230712T150000
DTSTAMP:20230710T075920Z
CREATED:20230413T134133Z
LAST-MODIFIED:20230710T075920Z
UID:10001110-1689170400-1689174000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:To learn more and sign up\, click here
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-19/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230705T170000
DTEND;TZID=UTC:20230705T180000
DTSTAMP:20230705T071432Z
CREATED:20230406T134114Z
LAST-MODIFIED:20230705T071432Z
UID:10001107-1688576400-1688580000@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-5/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/chba-1-UlPv9Y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231017T140000
DTEND;TZID=UTC:20231017T150000
DTSTAMP:20231017T065805Z
CREATED:20230406T134113Z
LAST-MODIFIED:20231017T065805Z
UID:10001106-1697551200-1697554800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME) – Instructor-Led 6-week Class
DESCRIPTION:To learn more and sign up\, click here
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-18/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230628T170000
DTEND;TZID=UTC:20230628T180000
DTSTAMP:20230628T063019Z
CREATED:20230330T134046Z
LAST-MODIFIED:20230628T063019Z
UID:10001105-1687971600-1687975200@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-4/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/chba-1-UlPv9Y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230621T170000
DTEND;TZID=UTC:20230621T180000
DTSTAMP:20230621T054447Z
CREATED:20230323T132554Z
LAST-MODIFIED:20230621T054447Z
UID:10001082-1687366800-1687370400@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-3/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/chba-1-UlPv9Y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230614T170000
DTEND;TZID=UTC:20230614T180000
DTSTAMP:20230613T042745Z
CREATED:20230316T125609Z
LAST-MODIFIED:20230613T042745Z
UID:10001077-1686762000-1686765600@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba-2/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/chba-1-UlPv9Y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230607T170000
DTEND;TZID=UTC:20230607T180000
DTSTAMP:20230607T155541Z
CREATED:20230309T124044Z
LAST-MODIFIED:20230607T155541Z
UID:10001073-1686157200-1686160800@global.hsmai.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:
URL:https://global.hsmai.org/event/certified-in-hospitality-business-acumen-chba/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/jpeg:https://global.hsmai.org/wp-content/uploads/2022/12/chba-1-UlPv9Y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T140000
DTEND;TZID=UTC:20230322T153000
DTSTAMP:20230322T132626Z
CREATED:20230202T102952Z
LAST-MODIFIED:20230322T132626Z
UID:10001029-1679493600-1679499000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-17/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T140000
DTEND;TZID=UTC:20230315T153000
DTSTAMP:20230315T124804Z
CREATED:20230202T102951Z
LAST-MODIFIED:20230315T124804Z
UID:10001028-1678888800-1678894200@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-16/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T140000
DTEND;TZID=UTC:20230308T153000
DTSTAMP:20230308T124113Z
CREATED:20230202T102950Z
LAST-MODIFIED:20230308T124113Z
UID:10001027-1678284000-1678289400@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-15/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230306T130000
DTEND;TZID=Africa/Cairo:20230306T143000
DTSTAMP:20230306T124039Z
CREATED:20230202T102950Z
LAST-MODIFIED:20230306T124039Z
UID:10001025-1678107600-1678113000@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-5/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230308T130000
DTEND;TZID=Africa/Cairo:20230308T143000
DTSTAMP:20230308T124111Z
CREATED:20230202T102950Z
LAST-MODIFIED:20230308T124111Z
UID:10001026-1678280400-1678285800@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-6/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T140000
DTEND;TZID=UTC:20230301T153000
DTSTAMP:20230301T124111Z
CREATED:20230202T102949Z
LAST-MODIFIED:20230301T124111Z
UID:10001024-1677679200-1677684600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-14/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230301T130000
DTEND;TZID=Africa/Cairo:20230301T143000
DTSTAMP:20230301T124109Z
CREATED:20230202T102949Z
LAST-MODIFIED:20230301T124109Z
UID:10001023-1677675600-1677681000@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-4/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230227T130000
DTEND;TZID=Africa/Cairo:20230227T143000
DTSTAMP:20230227T124045Z
CREATED:20230202T102948Z
LAST-MODIFIED:20230227T124045Z
UID:10001022-1677502800-1677508200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-3/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T153000
DTSTAMP:20230222T121049Z
CREATED:20230202T102948Z
LAST-MODIFIED:20230222T121049Z
UID:10001021-1677074400-1677079800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-13/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230222T130000
DTEND;TZID=Africa/Cairo:20230222T143000
DTSTAMP:20230222T121046Z
CREATED:20230202T102947Z
LAST-MODIFIED:20230222T121046Z
UID:10001020-1677070800-1677076200@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training-2/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230220T130000
DTEND;TZID=Africa/Cairo:20230220T143000
DTSTAMP:20230220T115535Z
CREATED:20230202T102943Z
LAST-MODIFIED:20230220T115535Z
UID:10001019-1676898000-1676903400@global.hsmai.org
SUMMARY:Introduction to Digital Marketing\, Revenue Management & Distribution Training
DESCRIPTION:
URL:https://global.hsmai.org/event/introduction-to-digital-marketing-revenue-management-distribution-training/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-1-ktGeWF.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20230220T130000
DTEND;TZID=Africa/Cairo:20230220T143000
DTSTAMP:20230201T102713Z
CREATED:20230201T102713Z
LAST-MODIFIED:20230201T102713Z
UID:10001018-1676898000-1676903400@global.hsmai.org
SUMMARY:Egyptian Hotel Association (EHA) Program
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1675234309305{margin-bottom: 0px !important;}”] \nIntroduction to Digital Marketing\, Revenue Management\, and Distribution\n[/vc_column_text][vc_column_text css=”.vc_custom_1675234633929{margin-bottom: 0px !important;}”]3-week expert-led virtual classroom series\nEvery Monday & Wednesday from February 20\, 2023 – March 8\, 2023\n1:00 pm – 12:30 pm Egypt Time \nTo Register contact:\nMary Samir | mary@egyptianhotels.org[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/egyptian-hotel-association-eha-program/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/02/ws-egy-training-300-300-px-d5NuWj.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T140000
DTEND;TZID=UTC:20230322T153000
DTSTAMP:20230124T083053Z
CREATED:20230124T083053Z
LAST-MODIFIED:20230124T083053Z
UID:10001017-1679493600-1679499000@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-12/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T140000
DTEND;TZID=UTC:20230315T153000
DTSTAMP:20230124T083052Z
CREATED:20230124T083052Z
LAST-MODIFIED:20230124T083052Z
UID:10001016-1678888800-1678894200@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-11/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T140000
DTEND;TZID=UTC:20230308T153000
DTSTAMP:20230124T083052Z
CREATED:20230124T083052Z
LAST-MODIFIED:20230124T083052Z
UID:10001015-1678284000-1678289400@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-10/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T140000
DTEND;TZID=UTC:20230301T153000
DTSTAMP:20230124T083051Z
CREATED:20230124T083051Z
LAST-MODIFIED:20230124T083051Z
UID:10001014-1677679200-1677684600@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-9/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/01/1-oKapgP.tmp_.png
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