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DTSTART;TZID=UTC:20230222T140000
DTEND;TZID=UTC:20230222T153000
DTSTAMP:20230124T083051Z
CREATED:20230124T083051Z
LAST-MODIFIED:20230124T083051Z
UID:10001013-1677074400-1677079800@global.hsmai.org
SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_video link=”https://youtu.be/T9PuvivPwoo”][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1674462046209{margin-bottom: 0px !important;}”]Six-week virtual classroom series (Every Wednesday\, February 15 – March 22\, 2023) \nHave you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing? \nAcquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks. \nLearners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam. \nWhat You Will Learn \n– How to apply digital marketing knowledge to grow revenue\n– How to solve digital marketing opportunities for hotel properties and partners\n– How to make better decisions around marketing channel ROI\n– How to communicate strategies more credibly to owners\, vendors\, and other team members \n[/vc_column_text][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion color=”green” active_section=”0″ collapsible_all=”true”][vc_tta_section title=”COURSE OUTLINE” tab_id=”1674461981709-375671fa-346f”][vc_column_text css=”.vc_custom_1674462232714{margin-bottom: 0px !important;}”]The course(s) are designed over a six-week consecutive time period\, segmented by digital marketing topic area. \nPrework\n15-minute video on the history and key milestones of hospitality marketing \nWeek One\nIntroduction and definitions of Paid\, Owned and Earned Media The Marketing Funnel\, Conversion Formula and Buyer Journey Business\, Customer and Marketing Strategies \nWeek Two: Owned Media \n– Hotel Website – Content\, Imagery\, SEO and Merchandising\n– SEO\n– Booking Engine \nWeek Three: Owned Media (Continued) \n– CRM\n– Email Marketing\n– Loyalty and Recognition\n– Tracking and Analytics \nWeek Four: Earned Media \n– Social\n– Public Relations\n– Reputation Management\n– Influencers\n– Tracking and Analytics \nWeek Five: Paid Media \n– Search\n– Display\n– Native Advertising\n– Meta\n– Affiliate Marketing\n– Social Media\n– Tracking and Analytics \nWeek Six – Distribution Landscape \n– OTAs – Models and Strategies\n– Tracking and Analytics\n– Vendor Management\n– Communication \nWrap Up \nNote: All live virtual sessions will take place from 2:00 Pm – 3:00 pm GST\, every Wednesday. If unable to attend any of the sessions\, a recording of the session will be provided to participants upon conclusion of each session.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WHO SHOULD ENROLL” tab_id=”1674461981719-9f955209-ba75″][vc_column_text css=”.vc_custom_1674462436889{margin-bottom: 0px !important;}”]This course is designed for hospitality professionals who work directly or indirectly with the marketing of hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials. \nHoteliers from branded or independent property level\, regional\, or corporate level \n– Sales\n– Marketing\n– Ecommerce\n– Revenue Managers\n– Revenue Strategists\n– Asset Managers/Owners\n– Regional Operations\n– General Managers \nIn addition to hoteliers\, those who support hotels \n– Hospitality Supplier/Vendor/Partner Sales and Account Manager \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”HOW IT WORKS” tab_id=”1674462468382-db915e38-c484″][vc_column_text css=”.vc_custom_1674463439537{margin-bottom: 0px !important;}”]Course Length\n6 Weeks \nLive virtual course will be held from 3-4:30 p.m. Eastern every Tuesday for six consecutive weeks (all sessions will be recorded). \nEffort\n2-3 hours a week \nParticipants will be encouraged to spend at least a minimum amount of time each week dedicated to course reading\, attendance in the 90-minute live web session\, and practice activities to ensure knowledge capture. \nFormat\n100% online\, instructor-led \nSmall class sizes ensure personalized attention and interaction. \nParticipants are encouraged to turn on their web cams during the course.[/vc_column_text][/vc_tta_section][vc_tta_section title=”MEET THE FACULTY” tab_id=”1674463441885-08340817-5686″][vc_column_text css=”.vc_custom_1674463502357{margin-bottom: 0px !important;}”]This course will be presented by devoted HSMAI volunteer leaders\, Dan Wacksman and Holly Zoba\, the previous HSMAI Marketing Advisory Board chairs. Holly and Dan have been recently recognized by HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales\, Marketing\, and Revenue Optimization. In addition to their leadership in industry\, they continue to contribute to the HSMAI Certified Hospitality Digital Marketer (CHDM) program and study guide. \nDan Wacksman\, CHDM\, CHBA\, CRME\nSassato\, Principal\n \nWith over 20 years of senior level experience in hotel marketing and travel distribution\, Dan Wacksman has recently launched a new company\, Sassato\, to help hotels and travel related businesses to improve their performance in marketing\, distribution\, technology\, and implementations.  Prior to this\, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts\, where he oversaw Marketing\, Digital\, Loyalty/CRM\, Contact Center Operations\, OTA relationships\, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia\, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers)\,  General Manager of Aoyou.com\, an Online Travel Agency based in Beijing\, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.[/vc_column_text][vc_column_text css=”.vc_custom_1674463532350{margin-bottom: 0px !important;}”]Holly Zoba\, CHDM\nScout Simply\, Principal\n \nHolly Zoba has 15 years of experience in hotel Sales and Marketing\, with Hospitality Partners and the Aurora Foundation\, both in property level and corporate roles.  She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training.  Recently she received a certification as a full stack web developer\, MERN stack\, and has contributed to the development of several web applications.  Her company\, Scout Simply\, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education\, coaching\, consulting and audits.  Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fhotel-digital-marketing-essentials%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-8/
LOCATION:Online Web Series
CATEGORIES:Classes
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230215T140000
DTEND;TZID=UTC:20230215T153000
DTSTAMP:20230215T114036Z
CREATED:20221127T232625Z
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SUMMARY:Hotel Digital Marketing Essentials Series
DESCRIPTION:[vc_row][vc_column][vc_btn title=”REGISTER NOW” color=”violet” size=”lg” i_icon_fontawesome=”fas fa-sign-in-alt” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fhotel-digital-marketing-essentials-hdme%2F”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/hotel-digital-marketing-essentials-series-2/
LOCATION:Online Web Series
CATEGORIES:Classes
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220913
DTEND;VALUE=DATE:20220928
DTSTAMP:20220913T122830Z
CREATED:20220422T013444Z
LAST-MODIFIED:20220913T122830Z
UID:10000839-1663027200-1664323199@global.hsmai.org
SUMMARY:Design For Attention Master Class
DESCRIPTION:[vc_row][vc_column][vc_column_text]Do you need to: \n\nLead client presentations\, webinars and meetings that stand out from the crowd?\nUse narrative structure to create powerful talks?\nTake advantage of visual storytelling\, micro moments and more?\nAvoid the biggest mistakes presenters make\, especially for virtual audiences?\n\nThis master class shows you how to stand out from the crowd with powerhouse presentations that capture attention. \nBrought to HSMAI members at no cost from the HSMAI Foundation. \nParticipants get: \n\ntwo web sessions delivered live\nresource materials including tip sheets\, case studies\, scripts\, and step-by-step guides\ntwo months of access to the Master Class Hub with web recordings\, courses\, and materials\n\nPresented By: \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion style=”flat” shape=”square” color=”green” gap=”1″ active_section=”-1″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”September 13: The Power of Narrative: Earn Your Audience” tab_id=”1597325395907-61441a04-bee7″][vc_column_text]September 13\, 2022 @ 11 AM Eastern Time \nYour audiences have long been distracted. Now\, they are more distant\, too. How do you get them to tune in to your next virtual client presentation or team meeting? To have impact\, you must design your talks and meetings for a small screen––in a way that makes a big impact. We’ll show you how to: \n\ndesign for attention and today’s virtual audience\nuse narrative structure\, pacing and the three-second rule\ntake advantage of micro moments\, storylines and more\n\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”September 27: The Power of the Visual: Wow Your Audience” tab_id=”1597325395907-819ce6bf-f06a”][vc_column_text]September 13\, 2022 @ 11 AM Eastern Time \nWe take in most of our information through our eyes. So your presentation or online webinar can wow a crowd––or lose one––in the first few minutes (or even the opening title slide). We’ll cover how to: \n\nleverage rapid visual storytelling to capture attention\nuse images to illustrate (not decorate)\navoid the biggest mistakes presenters make\, especially for virtual audiences\n\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Register Now!” tab_id=”1597326770328-d7f34c42-1883″][vc_column_text]» HSMAI Members: Free thanks to the HSMAI Foundation \n» Non-Members: $99 \n\n[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/small-screen-big-impact-master-class/
LOCATION:Online Web Series
CATEGORIES:Classes,Nationalevents
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