BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//HSMAI Global - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:HSMAI Global
X-ORIGINAL-URL:https://global.hsmai.org
X-WR-CALDESC:Events for HSMAI Global
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Amsterdam
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20220327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20221030T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20230326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20231029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20261025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20250227T150000
DTEND;TZID=Europe/Amsterdam:20250227T180000
DTSTAMP:20260404T060842
CREATED:20250123T085955Z
LAST-MODIFIED:20250226T134237Z
UID:10001649-1740668400-1740679200@global.hsmai.org
SUMMARY:Power Up | Amsterdam | February
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”16446″ img_size=”full” css=””][mk_fancy_title size=”25″ font_family=”none”]Power Up Amsterdam – February Edition: A Fresh Take with an Exclusive MICE Workshop![/mk_fancy_title][vc_column_text css=”.vc_custom_1739367748823{margin-bottom: 0px !important;}”]📅 Date: Thursday\, February 27\, 2025\n🕔 Time: 3:00 pm – 6:00 pm\, followed by networking\, light food and drinks\n📍 Venue: Sofitel Legend the Grand Amsterdam\, Oudezijds Voorburgwal 197\, 1012 EX Amsterdam\, Netherlands[/vc_column_text][vc_column_text css=”.vc_custom_1740145062141{margin-bottom: 0px !important;}”]Exciting News! We’ve made some additions and changes to the agenda to bring you even more value in the Netherlands! \nThe host of the evening will be Chrystal Timmerman\, Director of Revenue Management at Sofitel Legend The Grand Amsterdam and Member of the HSMAI Europe BeNeLux Advisory Board. \nFor this edition of HSMAI Power Up Amsterdam\, we’re shaking things up with a brand-new format\, featuring a powerful workshop on MICE strategy—a condensed version of our highly successful “Designing Leverage of MICE Potential” workshop we hosted in January in London\, that was moderated by Mark Struik and Thijs Peters\, Partners at Conventus Consultants. \nMark will join us in Amsterdam too and will be our moderator for the workshop. \nAs HSMAI Europe expands and our members would like to increasingly prioritise MICE\, we are dedicated to enhancing our focus on this both locally and regionally.  \nKey Objective \n\nWe’ll be examining this from multiple perspectives\, including MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis.\n\nWhat’s on the Agenda?\n🎯 MICE Workshop – A special condensed version of our successful “Designing Leverage of MICE Potential” workshop that took place in London last month.  \n💎 Luxury in Hospitality – We’ll kick off the event with an engaging discussion on The Evolution of Luxury: Redefining High-End Hospitality for New Generations. What defines luxury today? How are guest expectations changing? Gain valuable insights on how to stay competitive and create exceptional guest experiences. \n🥂 Networking & Drinks – Wrap up the evening with great conversations\, light food\, and drinks in a relaxed setting. Connect with fellow industry leaders\, exchange ideas\, and build meaningful relationships. \nWho Should Attend from your company?\nThis event is tailored for hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals eager to gain new insights and expand their network. \nSecure your spot today! [/vc_column_text][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FQRQMoZ|target:_blank”][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/power-up-amsterdam-february/
LOCATION:Sofitel Legend the Grand Amsterdam\, Oudezijds Voorburgwal 197\, Amsterdam\, 1012 EX\, Netherlands
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2025/01/power-up-amsterdam-27th-february-2-1M2ACi.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20240212T140000
DTEND;TZID=Europe/Amsterdam:20240212T170000
DTSTAMP:20260404T060842
CREATED:20231221T212645Z
LAST-MODIFIED:20240212T072541Z
UID:10001323-1707746400-1707757200@global.hsmai.org
SUMMARY:Amsterdam | Meet & Connect
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”14860″ img_size=”full” alignment=”center”][mk_fancy_title color=”#000000″ size=”30″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nMeet & Connect Amsterdam \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📆Date and Time: Monday\, 12th February 2024 | 2:00 PM – 5:00 PM (local time)\n📍 Venue: Sofitel Legend The Grand Amsterdam\, Oudezijds Voorburgwal 197\, 1012 EX Amsterdam[/mk_fancy_title][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_fancy_title color=”#000000″ size=”30″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nMeet & Connect Amsterdam \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📆Date and Time: Monday\, 12th February 2023 | 2:00 PM – 5:00 PM (local time)\n📍 Venue: Sofitel Legend The Grand Amsterdam\, Oudezijds Voorburgwal 197\, 1012 EX Amsterdam[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1707315196227{margin-bottom: 0px !important;}”]Join us at the beautiful Sofitel Legend the Grand Amsterdam for “Meet & Connect” in Amsterdam and engage with industry experts and expand your network. \nTOPIC: The New Era of ChatGPT & AI Conversational Bookings in Hospitality\nFurthermore\, we’re joined by Jose Zapata\, Sales Manager\, EMEA at Asksuite\, which will do a presentation about the above topic\, followed by an interview conducted by Allard Jan Alfrink\, Senior Director of Business Development – EMEA and member of the HSMAI Europe Region BeNeLux Advisory Board. We will also open up for Q&A and discussion with the audience. \nThe event is open to all members of HSMAI Europe. \nWe will wrap up the meeting with drinks and networking\, providing an opportunity to share and connect with industry colleagues.[/vc_column_text][vc_btn title=”👉 REGISTER HERE” color=”green” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FRlN7E%3Flocale%3Den|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_fancy_title color=”#663399″ size=”18″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]David Byrne\, VP of Sales/Partnerships EMEA at Asksuite \n[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”18″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Gemma Greenwood\, Journalist \n[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”violet” style=”dashed” border_width=”2″][mk_fancy_title color=”#000000″ size=”16″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title][vc_column_text css=”.vc_custom_1684930224980{margin-bottom: 0px !important;}”]HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer\, pioneer and the go-to industry resource for professional development\, commercial strategies and sustainability in the hospitality\, travel and tourism industry. Read More[/vc_column_text][/vc_column][/vc_row][vc_column][/vc_column]
URL:https://global.hsmai.org/event/amsterdam-meet-connect/
LOCATION:Sofitel Legend the Grand Amsterdam\, Oudezijds Voorburgwal 197\, Amsterdam\, 1012 EX\, Netherlands
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2024/01/amsterdam-6-6ACWhE.tmp_.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20230615T153000
DTEND;TZID=Europe/Amsterdam:20230615T183000
DTSTAMP:20260404T060842
CREATED:20230609T070804Z
LAST-MODIFIED:20230615T095803Z
UID:10001155-1686843000-1686853800@global.hsmai.org
SUMMARY:Meet & Connect Amsterdam: Exploring Total Revenue Management
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”13917″ img_size=”1920×1080″][mk_fancy_title color=”#000000″ size=”30″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nProfit-Oriented Revenue Management (PORM): Shaping the Future of Hotel Revenue Strategy \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”20″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”] \nDon’t miss your chance to sign up for a HSMAI Europe Meet & Connect near you this June! \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📌 Thursday 15th June\, 3:30 PM – 6:30 PM at Sofitel Legend the Grand Amsterdam[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1685804229204{margin-bottom: 0px !important;}”] \nJoin us for an insightful afternoon/evening about total revenue management. We have invited a special guest\, Anders Johansson to be our speaker and share his insights with us.  \nAnders Johansson\, a renowned expert in hotel revenue management\, will introduce and delve into the concept of Profit-Oriented Revenue Management (PORM). Moving beyond traditional revenue metrics\, such as occupancy and RevPAR\, PORM represents a profound shift in focus toward profitability at every level of operation. \nAnders Johansson will discuss the essential components of PORM\, including a comprehensive understanding of Customer Acquisition Cost (CAC) and its vital role in optimising profitability. The discussion will also encompass strategies to maximise profits across ancillary services\, such as F&B\, Spa\, and Meeting & Events departments. Recognizing the significance of a hotel’s commercial team in this context\, Anders will present ways in which these teams can enhance their productivity\, adopt a data-driven approach\, and actively contribute to a PORM framework. This presentation will also address the practical application of the flow-through concept in P&L and its impact on various departmental revenues. \nThis is an unmissable opportunity for hotel revenue managers and other hospitality professionals aiming to future-proof their strategies and operations. Prepare to be inspired and leave with a fresh\, profit-oriented perspective on revenue management that you can implement at your own property.[/vc_column_text][vc_btn title=”Register Now” color=”green” align=”center” button_block=”true” link=”url:https%3A%2F%2Fwww-eur.cvent.com%2Fd%2Fhfq5vb|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#663399″ size=”18″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Anders Johansson\, CEO at Demand Calendar[/mk_fancy_title][mk_blockquote font_family=”none”]With over 30 years of experience in leading positions within hotels and restaurants\, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar\, Anders has been a consultant for the past ten years\, assisting businesses in creating business models\, visions\, and brands and increasing revenue streams. \n  \nAnders has also been sharing his extensive knowledge as a lecturer for 18 years\, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality\, Culinary Arts & Meal Science at Örebro University in Sweden. \n  \nFurthermore\, Anders has held various board member positions in notable companies such as Forenom\, InnSpire\, Kämp Collection Hotels\, and Bohemia Properties. \n  \nAnders holds an International Business\, accounting\, and finance degree from the Stockholm School of Economics. Today\, Anders is the CEO of Demand Calendar\, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability.[/mk_blockquote][vc_column_text css=”.vc_custom_1685803532128{margin-bottom: 0px !important;}”]Join us for an exciting evening including networking opportunities with like-minded individuals. This event is free for HSMAI members\, making it an exceptional opportunity to participate in our local events.  \n*HSMAI Europe is hosting several local events throughout Europe in 2023\, exclusively for association members. For more information on how to become a member\, please contact us at postbox@hsmai.eu. [/vc_column_text][vc_btn title=”Register Now” color=”green” align=”center” button_block=”true” link=”url:https%3A%2F%2Fwww-eur.cvent.com%2Fd%2Fhfq5vb|target:_blank”][vc_separator color=”violet” style=”dashed” border_width=”2″][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#000000″ size=”16″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title][vc_column_text css=”.vc_custom_1684930224980{margin-bottom: 0px !important;}”]HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer\, pioneer and the go-to industry resource for professional development\, commercial strategies and sustainability in the hospitality\, travel and tourism industry. Read More[/vc_column_text][/vc_column][/vc_row]
URL:https://global.hsmai.org/event/meet-connect-amsterdam-exploring-total-revenue-management/
LOCATION:Sofitel Legend the Grand Amsterdam\, Oudezijds Voorburgwal 197\, Amsterdam\, 1012 EX\, Netherlands
ATTACH;FMTTYPE=image/png:https://global.hsmai.org/wp-content/uploads/2023/06/amsterdam-15-june-QFvtH6.tmp_.png
END:VEVENT
END:VCALENDAR