Education

HSMAI offers extensive educational opportunities through its HSMAI University, HSMAI Academy, and regions, many of which lead to leading industry certification. From online programs available on demand, to the most in-demand in-person events, HSMAI provides education for industry professionals created by industry professionals.

HSMAI University

HSMAI University offers a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats.

Programs offer specialized content to help you fuel sales, inspire marketing, and optimize revenue. Every aspect of the content and support material included in the HSMAI University programs has been specifically designed and developed for those involved in sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.

HSMAI Academy

HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.

Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.

Explore our webinars, publications and online learning in your HSMAI Academy.

HSMAI Europe’s Digital Expert Lab

Taught by leading industry figureheads, HSMAI Europe’s Digital Expert LAB courses will help upskill and develop your digital knowledge, enabling you to draw out new digital insights and make strategy driven decisions that benefit your company.