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About Us
The HSMAI Foundation bridges the gap between workforce development and business growth. We work at the intersection of talent and strategy to ensure that commercial roles in hospitality have the skilled, diverse professionals they need to succeed.
We believe people are hospitality’s greatest asset. That’s why we invest in research, scholarships, and career-building programs that remove barriers to entry, cultivate rising leaders, and strengthen skills at every level of the commercial career path. Our work empowers individuals and equips the industry with the talent it needs to grow.
Because developing people is not a side project. It is the strategy.
Hospitality Talent & Leadership Development Resources
More Talent & Leadership Development Insights
The forces shaping talent in hospitality — particularly in sales, marketing, and revenue optimization — are evolving at unprecedented speed. Many of the themes remain consistent year over year, yet powerful new shifts are emerging that will redefine the future of work in our industry. At the center of this transformation is artificial intelligence — an epochal change with sweeping implications.
HSMAI Foundation Capital Campaign
The HSMAI Foundation Foundation launched its Century Campaign in 2023, a five-year fundraising effort ahead of the organization’s upcoming 100th anniversary in 2027. Donations to the Century Campaign will be used to further the mission of the Foundation and its efforts to attract new talent, develop emerging talent, and engage existing talent in the hospitality sales, marketing, and revenue optimization professions. In recognition of late CEO Bob Gilbert’s legacy, all donations made through December 31, 2024 will be considered in his honor.
HSMAI Foundation Special Report: How Generative AI is Reshaping
Exploring how hospitality recruiters use AI tools to accelerate searches, expand insights, and surface nontraditional talent, featuring a case study from SearchWide Global.
The hospitality industry is under pressure to adapt. As guest expectations evolve and commercial disciplines converge, executive hiring strategies must adjust just as quickly.
HSMAI Celebrates 69th Annual Adrian Awards
The Travel and Hospitality Industry’s Premier Marketing Awards Recognize Standout Campaigns, Top 25 Extraordinary Minds, and Career Achievement in Commercial Strategy FOR IMMEDIATE RELEASE: McLean, VA (Feb….
