Global Coronavirus Recovery Resources

HSMAI is providing access to resources that will help hotel and travel industry professionals stay informed about the impact of the coronavirus outbreak on sales, marketing, and revenue optimization, and guide you through recovery. If you would like to contribute a resource, please send information to

Click the links below to view specific resources

HSMAI Insights

HSMAI Customer Insights

Traveler sentiment insights for HSMAI from industry leaders

Industry Insights

» Navigating Commercial Real Estate Bankruptcy (Added 8/5)
By Lodging

» Six months into COVID-19: What does the data say? (Added 8/5)

» How being smart and nimble will help hoteliers survive years of flux (Added 8/3)
By Phocuswire

» Amex Trendex: Global Shifts in Entertainment, Spending and Travel (Added 8/3)
By American Express Travel

» Budget Season Is Here and the Gloves Are Off (Added 8/3)
By Lodging

» COVID-19 summer booking trends for hoteliers (Added 7/29)
By Phocuswire

» Meetings and Events in Times of Social Distancing (Added 7/28)
By Amadeus

» US markets get biggest bump in demand over weekends (Added 7/28)

» J.D. Power Survey: Cleanliness, Communication Drive Guest Satisfaction (Added 7/22)
By Hotel Business

» How hoteliers are pricing rooms amid demand lows (Added 7/22)

» Rethinking Skift’s 2020 Travel Megatrends in a Pandemic World (Added 7/22)
By Skift

» How Event Planners Are Successfully Holding In-Person Meetings Right Now (Added 7/22)
By Northstar Meetings Group

» The Most Important Hotel “Salesperson” Right Now Is Working Behind Your Front Desk (Added 7/22)
By Doug Kennedy

» The Sales Imperative: What Hotels Need to Do to Survive Post Covid (Added 7/21)
By Gillis

» Five Things Meeting Planners Want From Hotels That Are Reopening (Added 7/20)
By Lodging

» Booking groups in pandemic: Be flexible, don’t panic (Added 7/20)

» Why trust and transparency will help the travel industry rebound (Added 7/16)

» The Email Benchmarks – How Is Email Impacting Reopening? (Added 7/16)

» Marketing to groups looking to buy out entire hotels (added 7/8)

» How hotels should adapt meetings and events (Added 7/1)

» Five keys to the hospitality industry’s recovery (Added 7/1)
By Kelly McGuire, ZS

» Mind Your T’s and C’s: COVID-19 Terms and Conditions for Hotels (Added 6/30)
By Lodging

» Seasonal independent hotels adjust to delayed start (Added 6/30)

» Using data to inform your hotel’s rebound and recovery (Added 6/30)
By Phocuswire

» Operators: It’s a Critical Time to Leverage Brand Resources (Added 6/29)
By Stephanie Smith for Hotel Recovery 2020

» The factors driving latest US hotel industry forecast (Added 6/29)

» Consumer Confidence Will Be Key to Recovery (Added 6/26)
By Hotel Business

» How Event Planners Are Successfully Holding In-Person Meetings Amid COVID-19 (Added 6/26)
By Northstar Meetings Group

» History, guest behavior shape rebound forecasts, advice (Added 6/25)

» How The COVID Pandemic Will Impact Revenue Strategy (Added 6/24)

» Three Takeaways From Deloitte’s Research on Summer Travel Spending and Intentions (Added 6/18)
By Lodging

» Face-to-Face Meetings Will Return This Year, Say Planners (Added 6/18)
By Northstar Meetings Group

» USTA: Travel Spending in U.S. to Plunge 45% This Year (Added 6/17)
By Hotel Business

» Lacking group business, top 25 markets lag others in US (Added 6/17)

» Where Are Travel Prices Headed? Get Ready for Twists and Turns (Added 6/17)
By Skift

» CBRE Hotels Research Forecasts Full Demand Recovery by Late 2022 (Added 6/16)

» MMGY Global Travel Safety Barometer Shows Encouraging News For The Summer Travel Season (Added 6/16)
By MMGY Global

» Safe Havens, Sustainability And Social Distancing: Welcome To A New Era Of Travel (Added 6/15)
By Forbes

» U.S. travel searches indicate initial signs of hotel recovery (Added 6/15)
By Expedia Group Media Solutions

» Post-Corona Era: Challenging Times Ahead (Added 6/15)
By Emile Schelfhout, HSMAI

» Cutting Through The Noise-The Facts About Covid-19 & The Hotel Industry
By 80 Days

» How travel and hospitality brands are preaching safety in their marketing campaigns (Added 6/11)
By Econsultancy

» Why Hotel Marketers Must Think “Backyard and Bundle” When Demand Returns (Added 6/10)
By Tim Peter

» COVID-19 Hotelier Sentiment Study (Added 6/9)
By Fuel

» Looking to the recovery of leisure travel demand (Added 6/9)
By Deloitte

» COVID-19 Paid Media Trends By The Numbers (Added 6/9)
By Screen Pilot

» COVID-19 and Disruption in the Incentive Travel, Meetings and Events Industry: Adaptation and Recovery (Added 6/8)
By Incentive Research Foundation

» The coronavirus is reshaping an old hierarchy: Who can travel where (Added 6/8)
By The Washington Post

» How COVID-19 Is Changing The Language Of Marketing (Added 6/5)
By Forbes

» Trade Show Industry Forges Forward (Added 6/3)
By Trade Show News Network

» COVID19 and the U.S. hotel industry: Five things we learned and five things we are still wondering (Added 5/13)
By Jan Freitag, SVP at STR

» Events Are Reopening. Will Attendees Show Up? (Added 5/13)
By Event Management

» How to digitally prepare a hotel website for reopening (Added 5/12)
By Phocuswire

» STR: Florida, Texas Lead Weekend Hotel Occupancy Gains
By Lodging

» U. S. Hotel Demand: Beach Destinations Leading the Way (Added 5/11)
By Koddi



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