Global Coronavirus Resources

HSMAI is providing access to resources that will help hotel and travel industry professionals stay informed about the impact of the coronavirus outbreak on sales, marketing, and revenue optimization, and put crisis management techniques into play. If you would like to contribute a resource, please send information to

Click the links below to view specific resources

HSMAI Insights

HSMAI Customer Insights

Traveler sentiment insights for HSMAI from industry leaders


Industry Insights

» COVID19 and the U.S. hotel industry: Five things we learned and five things we are still wondering (Added 5/13)
By Jan Freitag, SVP at STR

» Events Are Reopening. Will Attendees Show Up? (Added 5/13)
By Event Management

» How to digitally prepare a hotel website for reopening (Added 5/12)
By Phocuswire

» STR: Florida, Texas Lead Weekend Hotel Occupancy Gains
By Lodging

» U. S. Hotel Demand: Beach Destinations Leading the Way (Added 5/11)
By Koddi


» Data shows things are getting better for US hotels (Added 5/8)

» LODGING On Demand — Episode 12: Getting Groups Back on the Books (Added 5/8)
By Lodging

» 6 Very Convincing Signals That Prove It’s Time To Restart Your Hotel Marketing In May (Added 5/8)
By gcommerce

» Preparing for Travel’s “New Normal” (Added 5/7)
By Roger Dow, President and CEO at the U.S. Travel Association

» Hotel Strategies To Target Drive Market Post Pandemic (Added 5/6)
By Stephanie Smith, Cogwheel Marketing

» The road to hotel recovery 2020 (Added 5/6)

» The COVID-19 Effect: Europe’s Hotel Demand Trends (Added 5/6)
By Koddi

» How Hotel Asset Managers Can Support Hotel Re-opening Post COVID-19 (Added 5/6)
By Alex Sogno, CEO – Senior Hotel Asset Manager at Global Asset Solutions

» USA Hotel Market: Trends & Analysis (Added 5/5)
By Horwath HTL

» Preparing for a Problematic Post-COVID Recovery (Added 5/4)
By Robert Cross

» Hospitality reports point to uptick in hotel activity (Added 5/4)
By Phocuswire


» COVID 19 & The Hospitality Industry Worldwide – Edition II (Added 5/1)
By Rategain & HSMAI Europe

» How Are Hotels Responding to Covid-19?: Survey Results (Added 5/1)
By Sherri Kimes

» Life After the Pandemic (Added 4/29)
By Insight | Out

» Survey Finds Growing Optimism For COVID-19 Recovery (Added 4/29)
By Hospitality Business

» The First Signs of Optimism Emerge in Latest GBTA Study (Added 4/29)

» How revenue strategy now will directly influence recovery (Added 4/29)
By Hotel Management

» Despite Some States Starting to Reopen, Americans Not Ready to Travel Yet (Added 4/28)
By Longwoods International

» The 3 Lines Of Business That’ll Bounce Back First Post-COVID-19 (Added 4/28)
By Screen Pilot

» OTA & Travel Distribution Update: Expedia agrees to remove narrow parity rate provisions; Accor and Bureau Veritas launch safety protocol label in Europe; recovery of traditional lodging vs. short-term rentals post-COVID crisis
By Greg Duff/Foster Garvey

» Beyond the Pause: Preparing for Corporate Travel Post-Covid 19 (Added 4/28)
By Business Travel News

» Hoteliers Share Their Advice for Recovery
By Revinate

» 48% of Americans Canceled Summer Travel Due to Coronavirus Concerns (Added 4/28)
By ValuePenguin/Lending Tree

» “Niche Travel Will Come Back First:” An Insider’s Predictions On Post-COVID-19 Adventure Travel
By Forbes

» How COVID-19 has affected intentions to travel and perceptions in key global markets (Added 4/24)

» In difficult times, digital must do the heavy lifting (Added 4/23)
By Tim Peter

» Hotel sales leaders: Prepare now for a new habitat
By Doug Kennedy, HNN columnist

» CMOs, Take Note: Length Of Isolation Affects Consumers’ Definition Of Essential And Indulgent Purchases (Added 4/23)
By Forbes

» CEOs Predict the Future of Face-to-Face Meetings (Added 4/23)
By Northstar Meetings Group

» What do Post-Coronavirus Events Look Like? (Added 4/23)
By Event management blog

» Win Guests By Knowing Their Post-Coronavirus Travel Behaviors (Added 4/22)
By Larry Mogelonsky

» Covid-19 Hotel Revenue Strategy: Top 10 Ways to Prepare your Hotel for the Rebound in Travel Demand (Added 4/22)
By NextGuest

» Has Coronavirus Upended the Hotel Industry’s Main Performance Metric? (Added 4/21)
By Skift

» Revenue Management in Recovery: 7 Trends to Track (Added 4/21)
By Alex Sogno, CEO – Senior Hotel Asset Manager at Global Asset Solution

» Focus on the Factors That Will Drive a Travel Rebound (Added 4/21)
By MMGY Global

» Pandemic’s Negative Impact on Future U.S. Travel by Americans Persists at a High Level (Added 4/21)
By Longwoods International

» 6 Ways to Use Social Media in Your Hotel’s Recovery (Added 4/20)
By Fuel

» Same-Day Bookings Dominate Demand Amid COVID-19 Pandemic (Added 4/20)
By Koddi


» Operating Performance At Low Occupancy Levels (Added 4/17)

» Don’t expect business travel to bounce back this year— but don’t count it out altogether (Added 4/16)
By Fortune

» The Great Reset for Revenue Management in Travel (Added 4/16)
By Boston Consulting Group

» Covid-19: What Should You Do?: Part #1 (Added 4/15)
By Sherri Kimes

» Hotel Marketing and Revenue Management in the Time of Pandemic (Added 4/15)
By Vikram Singh

» Coronavirus Impact on Future U.S. Travel Appears to Plateau but Still Dominates Travel Planning by Americans (Added 4/14)
By Longwoods International

» Proactive sales efforts can help hotels bounce back (Added 4/14)

» Consumer Behavior In The New Normal (Added 4/14)
By Forbes

» Many destinations expect to resume advertising within next 60 days (Added 4/14)
By Travel Weekly

» What Shape Would the Travel Industry Recovery Look Like? (Added 4/13)
By Skift

» Short-Term Survival Solutions Won’t Become The New Normal (Added 4/13)
By MMGY Global

» Clear messaging will lead to growth at crisis’s end ( Added 4/13)

» 12% of US rooms are closed; economy keeps some demand (Added 4/10)

» Shocking Findings From COVID-19 Consumer Sentiment Study (Added 4/10)
By Fuel

» Planning for the Rebound | COVID-19 (Added 4/10)
By gcommerce

» How to manage your hotel’s revenue strategy during a crisis (Added 4/10)
By Phocuswire

» The 7 stages to the “new normal” in travel (added 4/9)
By Phocuswire

» A Post-Crisis Top-3 Revenue Management Action Plan
By HospitalityNet World Panel

» What US hotel recovery could look like after COVID-19 (Added 4/9)
By Jan Freitag, STR

» Global Business Travel Becomes The Latest Casualty Of The Coronavirus Pandemic (Added 4/8)

» The road to travel recovery post COVID-19 (Added 4/8)
By Ad Age

» Google search data reveals how brands can help during the coronavirus pandemic (Added 4/7)
By Think with Google

» A Post-Crisis Top-Three Digital Marketing Action Plan (Added 4/7)
By HospitalityNet World Panel

» Revenue Management in a Crisis—First, Do No Harm (Added 4/7)
By Robert Cross, Chairman at Revenue Analytics, Inc.

» Coronavirus Pandemic Continues to Weigh on Future Travel Plans by Americans (Added 4/7)
By Longwoods International

» Covid-19: What It Means For Travel PR (Added 4/6)
By PRovoke Media

» In the Time of COVID-19: Top 5 Things You Need to Know Now in Hotel Digital Marketing (Added 4/6)
By Margaret Mastrogiacomo, EVP of Strategy, NextGuest

By Marcus & Millichap Research Services

3/30 – 4/5

» Social Voice of the Traveler During COVID-19 (Added 4/3)

» US reports steep drop in RevPAR, but Canada sees worse

» Will Event Planners React the Same to Coronavirus Versus Earlier Crises? (Added 4/3)
By Skift

» Temporary Closure Digital Checklist For Hotels (Added 4/2)
By Stephanie Smith, Cogwheel Marketing

» U.S. Hotels Changes in RevPAR and Profits During Historical Recessions (Added 4/1)

» J.D. Power Survey of Consumer Sentiment Stresses Need for Empathy and Consistency from Travel Brands (Added 4/1)
By Lodging Magazine

» The Coronavirus Relief Package Passed. How Do You Access Funding? (Added 4/1)
By Roger Dow, President and CEO at the U.S. Travel Association

» COVID-19 IN HOSPITALITY (Added 3/30)
Daily updates & useful resources from The Hotel Network


» Hoteliers seek to make up revenue losses from COVID-19 (Added 3/31)

» Hotel Sales Teams: Two Sales Tasks You Can Do This Week To Get Ready For The Rebound (Added 3/31)
By Doug Kennedy

» Live Coronavirus Impact (Added 3/31)
Hotel Benchmarking

» Coronavirus Pandemic’s Negative Impact on Travel by Americans Continues to Accelerate
By Longwoods International

» OTA & Travel Distribution Update: Short-term rental platform cancellation policies scrutinized; projects decreases in Q1 revenue; Indian OTAs struggle with traveler cancellations (Added 3/31)
By Greg Duff, Foster Garvey PC

» As COVID-19 Cancellations Continue, Organizations Reduce Marketing Spend (Added 3/30)
By Hotel Business

» Search data reveals some positive trends but industry should remain cautious (Added 3/30)
By Phocuswire

» How Travel Brands Are Approaching TV Advertising Now (added 3/30)
By Skift


» US hotel RevPAR forecasted to drop 50.6% for 2020 (Added 3/30)





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