Global Coronavirus Recovery Resources

HSMAI is providing access to resources that will help hotel and travel industry professionals stay informed about the impact of the coronavirus outbreak on sales, marketing, and revenue optimization, and guide you through recovery. If you would like to contribute a resource, please send information to

Click the links below to view specific resources

HSMAI Insights

The Growing Importance of Digital Sales Skills

Shifting Priorities For Hotel Marketers

Connecting With Travelers in a Post-COVID Marketplace

An Informal, Anecdotal Forecast for Full Recovery

HSMAI PERSPECTIVE: Choosing to Be Part of the Solution

Leisure Sales in a Post-COVID Marketplace

Repositioning F&B to Succeed in the New Restaurant Reality

Group Sales in a Post-COVID Marketplace

What Is Business Acumen and Why Is It So Important?

Planning for Hospitality Recovery – Sales, Marketing, Revenue Resource Guides

Reopening Concerns and Best Practices for Hotel Management Companies

What the Future Holds for Sales Professionals

Planning for Hospitality Marketing Recovery

Planning for Hospitality Sales Recovery

Planning for Hospitality Revenue Recovery

ROC@Home Presenter Tony Webber on the Asia Pacific Economy

HSMAI PERSPECTIVE: Moving Past Furloughs and Layoffs

When Revenue Professionals Return to Work

5 Things to Know When Going Back to Work Post COVID-19

HSMAI PERSPECTIVE: Why Cutting Sales, Marketing, and Revenue Optimization Is Short-Sighted

The Outlook From Hotel Management Company Sales & Marketing Pros

Best Practices for Hotel Management Company Sales and Marketing Professionals

The Value of Keeping Salespeople Employed

CURATE PRESENTS: The Legal Outlook for COVID-19

Staying Proactive as a Sales Professional

Staying the Course as a Revenue Professional

Best Practices for Hospitality Marketing Professionals

Key Indicators for Hospitality Sales Professionals

Key Indicators for Hospitality Marketing Professionals

Best Practices for Brand Revenue Professionals Responding to COVID-19

What Key Indicators Are Hotel Management Company CROs Tracking?

Scouting for Key Indicators for Brand Revenue Professionals

5 Tips for Marketers Today

CURATE PRESENTS: How to Be a Hospitality Sales Leader During COVID-19

Protecting Your Brand Means Protecting Your Customers

Sales Advice in the Time of Coronavirus

Integrating Technology in a Post-COVID Marketplace

How Are Associations Feeling About Meeting in Hotels?

What’s Changing for Hotel Revenue Professionals

What’s Changing for Hotel Sales Professionals

The State of the World Travel Economy 2020: Impact and Recovery Outlook

What’s Changing for Hotel Management Company Digital Marketers

What’s Changing for Brand Digital Marketers

HSMAI Special Report: Hospitality Post Pandemic Plans

New Research on the Barriers and Pathways to Strategic Innovation

Being a Successful Revenue Leader During This Time

HSMAI PERSPECTIVE: ROC@Home — From Revenue Strategy to Recovery

ROC@Home Presenter Mohamed Abu Basha on the Middle East Economy

Benchmarking and Working Together for Post-COVID Success

Marketing Content in the Post-COVID Marketplace

10 Tips for Getting Back to Group Sales

New Rules to Be Market Ready

HSMAI PERSPECTIVE: Your Own Road to Recovery

Revenue Predictions About Reopening

Marketing Career Path: Fuel’s Stuart Butler, CHDM

Planning for the Future of Hotel Marketing

Scouting for Key Indicators for Hospitality Digital Marketing Professionals

CURATE PRESENTS: Holding It Together Through Coronavirus

Staying Focused on Messaging and Tactics

Best Practices for Hotel Loyalty Professionals

Best Practices for Sales Professionals Responding to COVID-19

4 Points: Continuing the Discussion on Coronavirus Impacts

Recovery from the COVID-19 Pandemic – What Should the Industry Expect?

Learning From Past Crises

Pricing Psychology in Challenging Times

Crisis Communication and Marketing Expert Insights

HSMAI SPECIAL REPORT: Crisis Communications for Hospitality Marketing Professionals

Force Majeure and Other Coronavirus Legal Questions

The First Rule of Coronavirus: Don’t Panic

Marketing in the Age of Coronavirus

HSMAI Customer Insights

Traveler sentiment insights for HSMAI from industry leaders

Industry Insights

» Cvent Trends: Smaller Meeting Sizes, Lower ADRs, Chain Scale Shift (Added 9/15)
By Business Travel News

» Breaking out of the silo: How hotels can redefine commercial success (Added 9/15)
By Phocuswire

» Integrating distribution, marketing, revenue management (Added 9/15)
By Trevor Stuart-Hill,

» Meetings Are Still Happening Around the Country. Here’s What They Look Like (Added 9/11)
By BizBash

» Make it better, not just safer: The opportunity to reinvent travel (Added 9/9/20)
By McKinsey Insights

» Back to Business Experiential Forum With ALHI: One Editor’s Experience With Face-to-Face Meetings (Added 9/2)
By Meetings Today

» A Conversation With Best Western’s Dorothy Dowling On Adaptability And Reimagining Loyalty (Added 9/2)
By Forbes

» Pricing principles to help hotels maximize revenue during COVID-19 (Added 9/2)
By Phocuswire

» Hoteliers plan for a budget season unlike any other (Added 9/2)

» Why Meetings Must Do More Than Just Recover From the Pandemic (Added 9/2)
By Associations Now

» Travelers on the move again (Added 8/31)
By PwC

» The Evolving and Adaptive Traveler (Added 8/31)
By Clayton Reid, CEO, MMGY Global

» Rise of the Commercial Strategist (Added 8/31)
By Klaus Kohlmayr, IDeaS

» How Associations Responded To Coronavirus (Added 8/12) By Associations Now

» Navigating Commercial Real Estate Bankruptcy (Added 8/5)
By Lodging

» Six months into COVID-19: What does the data say? (Added 8/5)

» How being smart and nimble will help hoteliers survive years of flux (Added 8/3)
By Phocuswire

» Amex Trendex: Global Shifts in Entertainment, Spending and Travel (Added 8/3)
By American Express Travel

» Budget Season Is Here and the Gloves Are Off (Added 8/3)
By Lodging

» COVID-19 summer booking trends for hoteliers (Added 7/29)
By Phocuswire

» Meetings and Events in Times of Social Distancing (Added 7/28)
By Amadeus

» US markets get biggest bump in demand over weekends (Added 7/28)

» J.D. Power Survey: Cleanliness, Communication Drive Guest Satisfaction (Added 7/22)
By Hotel Business

» How hoteliers are pricing rooms amid demand lows (Added 7/22)

» Rethinking Skift’s 2020 Travel Megatrends in a Pandemic World (Added 7/22)
By Skift

» How Event Planners Are Successfully Holding In-Person Meetings Right Now (Added 7/22)
By Northstar Meetings Group

» The Most Important Hotel “Salesperson” Right Now Is Working Behind Your Front Desk (Added 7/22)
By Doug Kennedy

» The Sales Imperative: What Hotels Need to Do to Survive Post Covid (Added 7/21)
By Gillis

» Five Things Meeting Planners Want From Hotels That Are Reopening (Added 7/20)
By Lodging

» Booking groups in pandemic: Be flexible, don’t panic (Added 7/20)

» Why trust and transparency will help the travel industry rebound (Added 7/16)

» The Email Benchmarks – How Is Email Impacting Reopening? (Added 7/16)

» Marketing to groups looking to buy out entire hotels (added 7/8)

» How hotels should adapt meetings and events (Added 7/1)

» Five keys to the hospitality industry’s recovery (Added 7/1)
By Kelly McGuire, ZS

» Mind Your T’s and C’s: COVID-19 Terms and Conditions for Hotels (Added 6/30)
By Lodging

» Seasonal independent hotels adjust to delayed start (Added 6/30)

» Using data to inform your hotel’s rebound and recovery (Added 6/30)
By Phocuswire

» Operators: It’s a Critical Time to Leverage Brand Resources (Added 6/29)
By Stephanie Smith for Hotel Recovery 2020

» The factors driving latest US hotel industry forecast (Added 6/29)

» Consumer Confidence Will Be Key to Recovery (Added 6/26)
By Hotel Business

» How Event Planners Are Successfully Holding In-Person Meetings Amid COVID-19 (Added 6/26)
By Northstar Meetings Group

» History, guest behavior shape rebound forecasts, advice (Added 6/25)

» How The COVID Pandemic Will Impact Revenue Strategy (Added 6/24)

» Three Takeaways From Deloitte’s Research on Summer Travel Spending and Intentions (Added 6/18)
By Lodging

» Face-to-Face Meetings Will Return This Year, Say Planners (Added 6/18)
By Northstar Meetings Group

» USTA: Travel Spending in U.S. to Plunge 45% This Year (Added 6/17)
By Hotel Business

» Lacking group business, top 25 markets lag others in US (Added 6/17)

» Where Are Travel Prices Headed? Get Ready for Twists and Turns (Added 6/17)
By Skift

» CBRE Hotels Research Forecasts Full Demand Recovery by Late 2022 (Added 6/16)

» MMGY Global Travel Safety Barometer Shows Encouraging News For The Summer Travel Season (Added 6/16)
By MMGY Global

» Safe Havens, Sustainability And Social Distancing: Welcome To A New Era Of Travel (Added 6/15)
By Forbes

» U.S. travel searches indicate initial signs of hotel recovery (Added 6/15)
By Expedia Group Media Solutions

» Post-Corona Era: Challenging Times Ahead (Added 6/15)
By Emile Schelfhout, HSMAI

» Cutting Through The Noise-The Facts About Covid-19 & The Hotel Industry
By 80 Days

» How travel and hospitality brands are preaching safety in their marketing campaigns (Added 6/11)
By Econsultancy

» Why Hotel Marketers Must Think “Backyard and Bundle” When Demand Returns (Added 6/10)
By Tim Peter

» COVID-19 Hotelier Sentiment Study (Added 6/9)
By Fuel

» Looking to the recovery of leisure travel demand (Added 6/9)
By Deloitte

» COVID-19 Paid Media Trends By The Numbers (Added 6/9)
By Screen Pilot

» COVID-19 and Disruption in the Incentive Travel, Meetings and Events Industry: Adaptation and Recovery (Added 6/8)
By Incentive Research Foundation

» The coronavirus is reshaping an old hierarchy: Who can travel where (Added 6/8)
By The Washington Post

» How COVID-19 Is Changing The Language Of Marketing (Added 6/5)
By Forbes

» Trade Show Industry Forges Forward (Added 6/3)
By Trade Show News Network



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