The HSMAI Foundation

Hospitality Talent & Leadership Development Resources

HSMAI Perspective: Unlocking Talent Trends – Insights from the State of Talent Report

The hospitality industry is continually reshaped by transformative trends and innovations. The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, a cornerstone resource for sales, marketing, and revenue optimization leaders, offers a roadmap for navigating these changes. This year’s report is more than findings and forecasts. It offers best practices, case studies, and suggested actions to improve talent outcomes across the commercial functions.  

HSMAI Foundation Capital Campaign

The HSMAI Foundation Foundation has launched of its Century Campaign, a five-year fundraising effort ahead of the organization’s upcoming 100th anniversary in 2027Donations to the Century Campaign will be used to further the mission of the Foundation and its efforts to attract new talent, develop emerging talent, and engage existing talent in the hospitality sales, marketing, and revenue optimization professions.

HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimzation Talent 2023-2024

This year, the report explores the dynamics of a multigenerational workforce – how different age groups bring unique strengths and perspectives to the table. Our findings on the integration of AI in hospitality offer a glimpse into a future where the lines blur. Additionally, the rise of the gig economy, the growing emphasis on upskilling, and the adoption of hybrid work models are trends reshaping our operations.

HSMAI Foundation’s Annual State of Talent Report Reveals Top Hospitality Talent Trends

FOR IMMEDIATE RELEASE: McLean, VA (Feb. 22, 2024) The Hospitality Sales & Marketing Association International (HSMAI) Foundation is proud to release its third Annual State of Talent report which reveals…

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We invite you to support HSMAI’s century-long legacy of innovation and connecting people — and in so doing, elevate both your career and those around you.