Capital Campaign
Hospitality Talent & Leadership Development Resources
HSMAI Foundation Capital Campaign
The HSMAI Foundation Foundation launched its Century Campaign in 2023, a five-year fundraising effort ahead of the organization’s upcoming 100th anniversary in 2027. Donations to the Century Campaign will be used to further the mission of the Foundation and its efforts to attract new talent, develop emerging talent, and engage existing talent in the hospitality sales, marketing, and revenue optimization professions. In recognition of late CEO Bob Gilbert’s legacy, all donations made through December 31, 2024 will be considered in his honor.
This year, the report explores the dynamics of a multigenerational workforce – how different age groups bring unique strengths and perspectives to the table. Our findings on the integration of AI in hospitality offer a glimpse into a future where the lines blur. Additionally, the rise of the gig economy, the growing emphasis on upskilling, and the adoption of hybrid work models are trends reshaping our operations.