Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Return to Office (RTO) and Hybrid Work Models: Adapting to New Ways of Working

In recent years, the realms of sales marketing, distribution, and loyalty have undergone significant transformation in response to the challenges and opportunities brought about by remote work.

Transforming Employee Engagement in the Hospitality Industry

In the hospitality industry, traditional metrics like revenue performance and guest satisfaction have long been the go-to indicators for assessing a hotel’s business health.

HSMAI Customer Insight: Millions of Travelers Planning Trips to See Eclipse | Longwoods

According to the latest Longwoods International tracking study of American travelers, 14% of them plan to travel at least 50 miles from home to view the solar eclipse on April 8th. Additional insights for HSMAI from Amir Eylon.

Inspire Marketing

Evolving Past ROAS as the Primary Marketing KPI

What KPIs other than return on ad spend (ROAS) do organizations lean into to show value in our digital marketing initiatives? Read on for some key takeaways and ideas to get started from the HSMAI Marketing Advisory Board.

Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality

The hospitality industry continues to witness a significant shift towards personalized guest experiences and enhanced loyalty programs. According to Forbes, loyalty programs are evolving beyond the traditional one-size-fits-all model, catering to individual purchasing behaviors (Fromm, 2024).

Customer Experience in the Age of AI

Insights from HSMAI Commercial Strategy Conference speaker David C. Edelman, author of “Personalized: Customer Strategy in the Age of AI.”

Optimize Revenue

Taking Commercial Strategy To The Next Level

This report and accompanying Commercial Effectiveness Organizational Effectiveness Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, management company, ownership group, or brand) to assess and score their implementation of the 11 key drivers of commercial excellence.

Mastering the Art of Communication: Transformative Strategies for Hotel Leaders

HSMAI staff recently sat down with Denise Thomas, the President of The Effective Communication Coach, who will be a keynote speaker at the HSMAI Commercial Strategy Conference (CSC), June 25-26, in Charlotte, NC, to get her insights on effective communication today.

Leadership Defines Culture and Organizational Purpose

Throughout numerous HSMAI meetings, including board meetings, commercial week, and leadership conferences, a consistent and powerful theme has emerged regarding the role of leadership in the post-pandemic era.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Upcoming Events

Global ROC: An HSMAI Commercial Strategy event

June 9-10 – ROC AsiaPac, Singapore
June 29 – ROC Europe, London
June 29 – ROC Americas, Orlando
August 4 – ROC Brasil, Sao Paulo
Nov 28-29 – ROC Middle East, Dubai