Insights

As business comes back, an already stressed and strained hospitality workforce faces even more pressure. Take a pause with performance expert Dr. Jannell MacAulay’s exclusive three-part series on personal, professional, and organizational resilience.

HSMAI’s Sales Advisory Board has created a three-part series to help sales hunters improve their skills and increase their value to organizations, beginning with a checklist of best practices, followed by advice on developing prospecting skills, and now including this list of strengths to look for when hiring a sales hunter.

As hotels bring back sales teams, it’s more important than ever to measure the things that matter most to business recovery. HSMAI’s Sales Advisory Board suggests the following metrics to track at the property level to ensure sales is delivering effective, efficient, and measurable outcomes.

According to the latest Longwoods International tracking study of American travelers, more than 80% expect the travel and tourism industry to provide as good or better service than they did prior to the pandemic.

From talent shortages to revamped incentive plans, there is a lot that hotel management company sales and marketing executives are trying to figure out right now as they continue to recover from COVIDS’s impact.

After a long 15 months, hotels are starting to welcome guests back at pre-pandemic levels. This is good news, but it brings its own set of challenges, which hospitality marketing executives shared during a virtual Chief Marketing Officer (CMO) Executive Roundtable hosted by HSMAI on June 2.

Just in time to help you chart a course through recovery, HSMAI’s KPI Workgroup has developed a master list of key performance indicators for hospitality sales, marketing, and revenue optimization — from ADR to YOY Growth.

Here are questions that revenue leaders from across the hospitality industry suggest asking any RMS provider you’re considering.

The shifting realities of revenue management have created new priorities and new must-have features for any RMS. These are the priority features that revenue leaders from across the hospitality industry identified.