Insights

Cindy Novotny, 2019 HSMAI Sales Lifetime Achievement Award winner, provides exclusive insights for HSMAI members on how to be scrappy and build relationships to succeed in sales today.

HSMAI’s Sales Advisory Board members recently revised their recommendation on the top issues requiring sales leaders attention.

In this video report, Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights  on how confidence in travel has continued to rebound since their last survey, and is nearly at the level seen in June. 

HSMAI’s Marketing Advisory Board met on a call this summer to discuss the top issues for the discipline, which have rapidly changed since February. Here are what members identified as the most important issues to focus on for the rest of the year.

In this video, SiteMinder’s Founder Mike Ford provides HSMAI insight into how hotel booking has reached a global plateau with many regional differences.

President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings that half of them feel safe to travel this fall season.

The issues haven’t changed dramatically since their last “scouting” exercise conducted in December 2019, but the context has shifted. It is sort of a “same story, different tune” situation.

Carolyn Corda, CMO, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, which features some of the early booking trends that are indicative of demand for the rest of the year as well as highlights some meaningful changes in purchase behavior.

HSMAI’s Revenue Optimization Advisory Board discuss the four revenue-focused topics that will be discussed in HSMAI Recovery Connections sessions.