Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Customer Insight: Will A Vaccine Bring Back Leisure Travel? | Fuel

Fuel provides HSMAI exclusive insights into the impact of a Covid vaccine on the intention to travel, finding that 60-70% of people said that some form of the vaccination being administered would improve the likelihood of booking a vacation in the next 6 months.

HSMAI Customer Insight: First 2021 Travel for Many Will Be to Family, Friends | Longwoods

According to the most recent Longwoods International, about 40% of American travelers do not plan to hit the road before there is vaccine distribution. 

Becoming a Trusted Resource for Your Clients

Holly Zoba, CHDM, principal at Scout Simply, shares insights on how you can become a trusted resource for clients.

Inspire Marketing

HSMAI Customer Insight: Optimistic signs of increasing demand | ADARA

Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, including how spontaneity and long-term optimism is shaping booking behavior.

Top Tools, Tips, and Tactics for Hotel Marketers

Suggestions for making the most of the new year from the HSMAI Marketing Advisory Board.

The Golden Metric

In this video, course instructor Dan Wacksman, CHDM, principal at Sassato, shares a preview of what to expect from the six-week Hotel Digital Marketing Essentials class focusing on what he calls the Golden Metric: Conversion.

Optimize Revenue

HSMAI Customer Insight: A Look Back at 2020 as We Prepare to Move Ahead | Amadeus

While we’re all still navigating through what it means to live in this “new normal,” it’s important to understand where we ended the year as we think about moving forward into 2021 with hope on the horizon.

HSMAI Partner Insight: The Power of Intelligent Process Automation

For hotels, loading negotiated rates in a timely manner is key to successful corporate travel sales.

The Prescription for Success

If we think of hotel revenue teams as doctors, they are prescribing strategy to marketing and sales teams. HSMAI’s Revenue Optimization Advisory Board discussed this topic on a recent call and shared what they believed was the prescription for success.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Upcoming Events

HSMAI Road to Recovery 2020: Learn. Connect. Lead.
Americas
35 Opportunities to Engage
Fall 2020

7th Annual Strategy Conference
Americas – Brasil
November 12, 2020
Online

HSMAI ROC
Middle East
December 6, 2020
Festival City, Dubai, UAE