Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Data & Analytics for Sales Leaders: Data Scientists

At HSMAI’s Sales Leader Forum on Nov. 5–6, Dr. Kelly McGuire, principal with McRevenue LLC, presented a breakout session on “Data and Analytics for Sales Leaders.” Here is the first of four key takeaways.

4 Priority Sales Issues for 2020

HSMAI’s Sales Advisory Board (SAB) meets every month to discuss issues relevant to hospitality sales professionals. In December, SAB members compared notes on what they saw as the most pressing issues in 2020. Here are four of the most talked-about topics.

Here’s to a Well Fueled, Inspired, and Optimized 2020!

Happy New Year! I hope you had a wonderful holiday and are looking forward to an exciting, successful 2020. From events and certification programs to content and other resources, we will continue to elevate the hospitality industry in a way that fuels sales, inspires marketing, and optimizes revenue.

Inspire Marketing

Marketing Professionals’ Top Concerns

How to differentiate vs. the competition and keeping up with technology are among the biggest concerns facing marketing professionals today. HSMAI asked registrants for the upcoming Marketing Strategy Conference for their opinions ahead of the event.

Finding Economic Opportunities in 2020

It may not always feel like it, but the United States is seeing one of the longest periods of economic expansion in history, according to best-selling author and renowned speaker Shawn DuBravac. DuBravac will be giving a keynote presentation at HSMAI’s Marketing Strategy Conference in New York City on January 22, where he will offer predictions for the coming year and insights on the economy.

Jonah Berger on Why ‘Word of Mouth Is So Much More Important Than You Might Think’

Jonah Berger has spent more than 15 years studying social influence. A marketing professor at the Wharton School at the University of Pennsylvania, he is the New York Times and Wall Street Journal bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces That Shape Behavior.

Optimize Revenue

What’s on the Minds of Revenue Leaders?

HSMAI’s Revenue Optimization Advisory Board (ROAB) held its annual retreat last month to identify the most pressing issues facing hotels on the revenue front and outline plans to provide revenue professionals the insights, tools, and best practices they need to address them. Here are a few key discussions ROAB members had.

Tools For Teaching Today’s Revenue Strategies

HSMAI sat down with two hospitality instructors who are using a new educational HSMAI toolbox in different ways: Marie-Claire Louillet, DBA, CRME, professor at Institut de tourisme et d’hôtellerie du Québec, and Hugo Tang, associate professor at the Purdue University School of Hospitality and Tourism Management. They shared how it’s been helpful to their students.

The Once and Future History of Distribution in 5 Parts

Flo Lugli, founder and principal of Navesink Advisory Group, provides an overview of distribution, from its history, to its evolution across platforms, to its convergence with revenue optimization and marketing.

Video View

Celebrating 90 Years: An HSMAI Video Story

Take a journey through 90 years of innovation as HSMAI celebrates 90 years of fueling sales, inspiring marketing, and optimizing revenues for hotels and their partners.

Upcoming Events
Middle East
December 4, 2019
Dubai
January 21, 2020
New York
HSMAI Marketing Strategy Conference
Americas
January 22, 2020
New York
Europe
January 28, 2020
London