Insights

HSMAI’s Marketing Strategy Conference 2021 Lightning Round presentation by Holly Zoba, CHDM, principal at Scout Simply focused on how marketers can support their company’s sellers’ use of LinkedIn and positioning on it.

According to the latest Longwoods International tracking study of American travelers, despite initial hopes, leisure travel this fall and holiday period is not expected to rebound significantly. Get insights on the findings prepared by CEO Amir Eylon for HSMAI.

We asked participants at HSMAI’s Ownership Group Commercial Executive Roundtable, held in Dallas on Sept. 30 as part of Commercial Strategy Week, to share positive trends they’ve observed recently.

People don’t just want to travel, they are traveling. That was the overwhelming consensus among participants at HSMAI’s Chief Digital Officer Executive Roundtable.

It may feel as if the entire hotel industry has relapsed during the surge of the delta variant, but there are plenty of reasons to feel good about the outlook for hospitality and travel. Participants at HSMAI’s Chief Marketing and Loyalty Officers Executive Roundtable shared some of the positive trends they’ve observed.

Get inspiration to enter the 2021 Adrian Awards competition and learn what inspired judges to award Costa Rica a Best Practice Gold Award in the 2020 Adrians.

Technology is advancing at a lightning pace right now thanks to all of the innovation that has come out of the pandemic, changing how many revenue optimization professionals do their jobs.

Adam Sacks from Tourism Economics spoke about the outlook for hospitality and travel to two HSMAI audiences at Commercial Strategy Week in Dallas, delivering an optimistic outlook about travel recovery, which he says will have four characteristics.

Brands are enjoying 2019 all over again, while hotel management companies are more focused on cross-teams collaboration and how people work, according to participants at HSMAI’s Brand and HMC Chief Revenue Officer Executive Roundtables.