HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.
HSMAI hosted a Chief Sales Officer Virtual Roundtable on March 26 that focused on the impact that COVID-19 is having on hotel sales. Here are three key indicators that CSO participants said are helping to guide their actions during the pandemic.
Sales, revenue optimization, and digital marketing are in the middle of a revolution . The rubber is now hitting the road via an accelerated pace of consolidation in the hotel sales/revenue/digital marketing arena. Who’s coming out on top? Let’s explore.
Cindy Novotny, managing partner of Master Connection Associates and recipient of HSMAI’s Award for Lifetime Achievement in Hospitality Sales, on advice for hotel sales professionals right now: Ask your clients, “How can I help you?”
HSMAI hosted a Chief Marketing Officer Virtual Roundtable on March 31 that focused on the impact that COVID-19 is having on hotel marketing. Here are four key indicators that CMO participants said are helping to guide their strategies and future planning.
Continuing our series of interviews with HSMAI Lifetime Achievement honorees we recently talked to Leland Pillsbury, recipient of HSMAI’s Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing. His advice for hospitality marketing leaders responding to coronavirus is simple: You have to be straight with people.
Here are key takeaways from a recent HSMAI Marketing Advisory Board discussion, including what marketers are doing right now — or can be doing — to remain productive.
By Trevor Stuart-Hill and William P. Perry, Jr. Summary of Current Situation The World Health Organization (WHO) issued the first situation report on January 21, 2020, noting 282 reported cases…
HSMAI hosted a Hotel Management Company (HMC) Chief Revenue Officer Virtual Roundtable on March 25 on the impact COVID-19 is having on hotel revenue optimization. HMC CRO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are five of their suggestions.
HSMAI hosted a Brand Chief Revenue Officer Virtual Roundtable on March 24 that focused on the impact that COVID-19 is having on hotel revenue optimization. Brand CRO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are six of their suggestions, presented in their own words.
Celebrating 90 Years: An HSMAI Video Story
Take a journey through 90 years of innovation as HSMAI celebrates 90 years of fueling sales, inspiring marketing, and optimizing revenues for hotels and their partners.