Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Data & Analytics for Sales Leaders: Understanding Data

Dr. Kelly McGuire, Principal, McRevenue, LLC, discusses data and analytics at HSMAI’s Sales Leader Forum 2019. Here is the fourth of four key takeaways.

The Convergence of Sales With Marketing, Revenue Optimization, Distribution, and Operations: Part 1 — Collaboration

Everyone has a story about working with others. Holly Zoba, CHDM, principal at Scout Simply, shared one of her most memorable experiences collaborating with other disciplines in the hospitality industry with attendees at HSMAI’s Sales Leader Forum 2019. 

Data & Analytics for Sales Leaders: Tips for Success

At HSMAI’s Sales Leader Forum on Nov. 5–6, Dr. Kelly McGuire, principal with McRevenue LLC, presented a breakout session on “Data and Analytics for Sales Leaders.” Here is the third of four key takeaways.

Inspire Marketing

Marketing in a Zero-Click World

At the 2020 Marketing Strategy Conference on Jan 22, Tammie Carlisle, head of hospitality at Milestone Inc., focused on making sure your hotel website appears in search results in this Lightning Round presentation.

Where Is Google Headed?

Google is one of the biggest tech giants in the world, accounting for 94 percent of all Internet searches. But what does that really mean? How is the company evolving, and how will that impact the hospitality industry? HSMAI’s Marketing Advisory Board discussed Google on a recent call. Here are some takeaways.

9 Trends That Are Surprising Hotel CDOs

HSMAI brought together about two dozen CDOs from hotel brands, management companies, and owner groups at the Chief Digital Officer Executive Roundtable in New York City on Jan. 23 to pick their brains about challenges and trends they’ve been seeing in the past six months.

Optimize Revenue

A Revenue Leader’s Response & Best Practice in a Crisis

The rapid spread of the coronavirus from China and beyond has caused a rapid and sudden halt to tourism throughout Asia. Travel, as a luxury expenditure, is often one of the first things we choose to limit when a crisis hits. In times like this, the revenue leader’s response during this time could be crucial on a few different levels. The following are some simple tips and reflections.

Revenue Career Paths: SOK’s Nina Nieminen

Insights into the career path of Nina Nieminen, director of revenue management and distribution at SOK Travel and Hospitality Industry Chain Management in Finland, and winner of the first Fabian Specht Revenue Optimization Professional of the Year Award.

Total Revenue Management and Its Impact on Hotel Profitability

HSMAI Region Europe has been in conversation with Hospitality Industry Experts. This session features Frederic Toitot, Vice President, Global Learning & Development at Accor and Chair of the HSMAI Region Europe Revenue Optimization Advisory Board.

Video View

Celebrating 90 Years: An HSMAI Video Story

Take a journey through 90 years of innovation as HSMAI celebrates 90 years of fueling sales, inspiring marketing, and optimizing revenues for hotels and their partners.

Upcoming Events

Curate: An HSMAI Executive Insights Forum

Americas
March 23, 2020
Colorado Springs, CO

Marketing and Revenue Strategies for Resorts

Europe
April 22, 2020
Palma de Mallorca, Spain
Asia Pacific
June 4-5, 2020
Marina Bay, Singapore