Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Post-Pandemic Sales Mindset, Strategies, and Challenges

We have entered a new era of hospitality and travel. As sales professionals and leaders, it is imperative that we shift our mindset and adopt certain strategies that will lead to effective change in our approach to sales.

HSMAI Customer Insight: Travelers’ COVID-19 Fears Continue to Recede | Longwoods

Longwoods International’s tracking study reveals many reasons for optimism in that COVID-19 fears among travelers continue to recede, even as travel sentiment is being impacted by higher gas prices in ways that may alter traveler behavior.  Exclusive insights on the findings for HSMAI from Longwoods President & CEO Amir Eylon.

A Hotel Sales Metric For Today: Social Selling Index

Holly Zoba, CHDM, principal at Scout Simply, shares insights on how hotels can update their online outcome metrics using sellers’ Social Selling Index (SSI).

Inspire Marketing

Lifetime Achievement Honoree Alice Diaz on Leadership and Making a Difference

Her work led her to receive this year’s HSMAI Winthrop W. Grice Lifetime Achievement Award for Public Relations. Here, she discusses how she got her start in this profession, how the industry has evolved over the years, and her advice for new professionals entering hospitality.

Hospitality Marketing Faculty Share Student Perceptions of the Industry

The HSMAI Foundation continues to explore how the pandemic is affecting the talent pipeline, specifically within hospitality schools, and continued this conversation during its recent Hospitality School Marketing Faculty Forum.

HSMAI Lifetime Achievement Award Recipient: Clayton Reid

His work led him to receive the 2021 HSMAI Albert E. Koehl Lifetime Achievement Award for Hospitality Marketing at this year’s Adrian Awards ceremony in March.

Optimize Revenue

HSMAI Commercial Strategy Week Preview: The Post-Pandemic Evolution to Revenue Strategy

During HSMAI ROC Americas, held June 29, Dave Roberts, professor at Cornell University, will present his session, “The Post-Pandemic Evolution to Revenue Strategy,” discussing the requirements for shifting your organization in the short- and long-term to stay ahead of the revenue optimization evolution.

Managing the Complexities of Third-Party Content

Now more than ever before, consumers are driving the content they want — and don’t want — to see. How do we as hoteliers control the content chaos? The HSMAI Global Distribution Advisory Board recently discussed how they are managing content at their companies.

Talent Best Practice: Engaging in Professional Training to Increase Engagement, Recognition and Retention

Fifty-five Wyndham team members received their Certified Revenue Management Executive designations and were honored with a virtual graduation ceremony. Here’s the ROI they received as a result of this unique team-building program.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Upcoming Events

Global ROC: An HSMAI Commercial Strategy event

June 9-10 – ROC AsiaPac, Singapore
June 29 – ROC Europe, London
June 29 – ROC Americas, Orlando
August 4 – ROC Brasil, Sao Paulo
Nov 28-29 – ROC Middle East, Dubai