Insights

During a Recovery Connections session on Dec. 2, customer segment representatives share their perspectives on successful approaches to meeting customer expectations.

Based on hotel bookings for the week of November 22-28, Amadeus sees potential improvement in Thanksgiving holiday forward-looking occupancy compared to Labor Day.

Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video.

In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), HSMAI industry experts walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.

This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.

Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings that 77% of American travelers planning to travel in the next 6 months will change their travel plans due to coronavirus concerns.

In addition to being more collaborative, the revenue team of the future will be more data-driven, with analytics being an increasingly crucial skillset.

While staffing ramps back up, the revenue team will retain the flexible configurations and operating efficiencies that it has developed in response to the crisis.

How the pandemic is reshaping the hospitality industry in ways that are sure to have a lasting if not permanent impact.