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HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.
Fuel Sales
During the recent Chief Sales Officer Virtual Executive Roundtable, the group addressed several topics, including the return of business travel, communicating pricing to customers, and best practices for commercial talent today. Here’s how they responded to survey questions about these pressing issues.
In 2020, many brands’ sales organizations and incentive compensation plans were upended, requiring challenging and swift decision-making. In 2022, we see brands adapting their organizations and plans to meet the “return-to-travel” moment.
The common denominator among these three themes is the stress and burnout it has created among leaders and the associates who are trying to create work-life balance in a VUCA (volatility, uncertainty, complexity, and ambiguity) world.
Inspire Marketing
Compensation, competition and the convergence of sales, marketing, and revenue optimization — these are some of the hot topics discussed during HSMAI’s recent Hotel Management Company Sales and Marketing Executive Virtual Roundtable.
Sean Dee, executive vice president and chief commercial officer at Outrigger Hospitality Group, will receive the 2022 HSMAI Corporate Marketing Professional of the Year Award during the HSMAI Marketing Strategy Conference, taking place June 28.
Jessie Burns, senior director of brand and public relations strategy for Terranea Resort, will receive the 2022 Single/Multi-Unit Marketing Professional of the Year Award during the HSMAI Marketing Strategy Conference, taking place June 28.
Optimize Revenue
Reyes, director of revenue management at Foxwoods Resort Casino in Connecticut, will receive the 2022 Single/Multi-Unit Revenue Optimization Professional of the Year Award during HSMAI ROC Americas, taking place June 29.
During this year’s ROC Americas, Sacks will present his general session “Economics Beyond the Forecast” on June 29. The session will share Tourism Economics’ latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover.
During the recent Hospitality School Revenue Management Faculty Forum, hosted by the HSMAI Foundation, participants from hospitality schools discussed various topics related to student perceptions of the industry, specifically within revenue management.
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Cindy Novotny on How to Adapt and Reinvent What You Are Selling
Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.
Upcoming Events
Global ROC: An HSMAI Commercial Strategy event
June 9-10 – ROC AsiaPac, Singapore
June 29 – ROC Europe, London
June 29 – ROC Americas, Orlando
August 4 – ROC Brasil, Sao Paulo
Nov 28-29 – ROC Middle East, Dubai
