Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

TALENT BEST PRACTICE: Using Your Passion to Fuel a Career in Hospitality

Industry leaders Lexy Coley and Jessica Davidson discuss how passion can fuel a career in hospitality, what hiring managers are looking for in new talent, and tips on leadership development.

HSMAI Top 25 Profile: Kevin Barosso, Mohegan Sun

HSMAI recently honored the 2021 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months, including Kevin Barosso, director of sales at Mohegan Sun.

Is the Growing Skew Toward Women in Sales, Marketing and Revenue Management Leadership a Bad Thing?

Is this a bad thing? Not necessarily, however, the potential implications require awareness and caution. Insights from Peggy Berg, Founder, Castell, for the HSMAI Foundation.

Inspire Marketing

Commercial Strategy Week Insights: Women Rising to the Top: Let Go of Fear

HSMAI Marketing Strategy Conference Lightning Round presentation by Mercedes Blanco, VP Strategic Partnerships, The Hotels Network, part of HSMAI Commercial Strategy Week 2022.

Challenging Mindsets in B2C Marketing

To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. The HSMAI Marketing Advisory Board did just that while discussing the thought-provoking video 5 Tenets to Enhancing your 2022 Go-To-Market Strategies. 

Commercial Strategy Week Insights: ROI is Dying: A Love Story

HSMAI Marketing Strategy Conference Lightning Round presentation by Stephanie Smith, CEO & Digital Matriarch, Cogwheel Marketing – part of HSMAI Commercial Strategy Week 2022.

Optimize Revenue

Commercial Strategy Week Insights: Multiverse of Madness – A Revenue Manager’s Take

HSMAI ROC Americas Lightning Round presentation by Chinmai Sharma, President – Americas,  RateGain, part of HSMAI Commercial Strategy Week 2022.

Commercial Strategy Week Insights: Economics Beyond The Forecast

HSMAI ROC Americas presentation by Adam Sacks of Tourism Economics, part of HSMAI Commercial Strategy Week 2022.

HSMAI Perspective: The Hospitality Commercial Leader Has Finally Emerged

Over the last few years, debate has ensued about whether the word “commercial” would appear, or stick, in the titles for roles that traditionally were hospitality sales, marketing, revenue, distribution, or loyalty.  At HSMAI Americas’ recent Commercial Strategy Week, many of the 750 hospitality leaders in attendance debated, defined, redefined, and defended the label repeatedly.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Upcoming Events

Global ROC: An HSMAI Commercial Strategy event

June 9-10 – ROC AsiaPac, Singapore
June 29 – ROC Europe, London
June 29 – ROC Americas, Orlando
August 4 – ROC Brasil, Sao Paulo
Nov 28-29 – ROC Middle East, Dubai