Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Resilience Starts With Your Own Wellbeing

As business comes back, an already stressed and strained hospitality workforce faces even more pressure. Take a pause with performance expert Dr. Jannell MacAulay’s exclusive three-part series on personal, professional, and organizational resilience.

Being a Sales Hunter, Part 3: The 8 Strengths of Successful Hotel Sales Hunters

HSMAI’s Sales Advisory Board has created a three-part series to help sales hunters improve their skills and increase their value to organizations, beginning with a checklist of best practices, followed by advice on developing prospecting skills, and now including this list of strengths to look for when hiring a sales hunter.

Sales Metrics for ROI & Recovery in 2021

As hotels bring back sales teams, it’s more important than ever to measure the things that matter most to business recovery. HSMAI’s Sales Advisory Board suggests the following metrics to track at the property level to ensure sales is delivering effective, efficient, and measurable outcomes.

Inspire Marketing

HSMAI Customer Insight: Americans Expect Excellent Service as They Resume Travel | Longwoods

According to the latest Longwoods International tracking study of American travelers, more than 80% expect the travel and tourism industry to provide as good or better service than they did prior to the pandemic.

Checking in With Sales and Marketing Executives

From talent shortages to revamped incentive plans, there is a lot that hotel management company sales and marketing executives are trying to figure out right now as they continue to recover from COVIDS’s impact.

How Hospitality Marketers Are Managing Post-Pandemic Business

After a long 15 months, hotels are starting to welcome guests back at pre-pandemic levels. This is good news, but it brings its own set of challenges, which hospitality marketing executives shared during a virtual Chief Marketing Officer (CMO) Executive Roundtable hosted by HSMAI on June 2.

Optimize Revenue

The KPIs You Need Right Now

Just in time to help you chart a course through recovery, HSMAI’s KPI Workgroup has developed a master list of key performance indicators for hospitality sales, marketing, and revenue optimization — from ADR to YOY Growth.

What to Ask When You’re Looking for a New RMS

Here are questions that revenue leaders from across the hospitality industry suggest asking any RMS provider you’re considering.

The New Priorities for Revenue Management Systems

The shifting realities of revenue management have created new priorities and new must-have features for any RMS. These are the priority features that revenue leaders from across the hospitality industry identified.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Upcoming Events

Global ROC: An HSMAI Commercial Strategy event

Americas, Dallas, TX, September 29, 2021
Asia Pacific, Singapore, July 29-30, 2021
Middle East, Dubai, December 6-7, 2021
Europe, London, January, 25-26, 2022