HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Help Sellers Help Yourself

HSMAI’s Marketing Strategy Conference 2021 Lightning Round presentation by Holly Zoba, CHDM, principal at Scout Simply focused on how marketers can support their company’s sellers’ use of LinkedIn and positioning on it.

Outlook for Fall and Holiday Travel is Mixed | Longwoods

According to the latest Longwoods International tracking study of American travelers, despite initial hopes, leisure travel this fall and holiday period is not expected to rebound significantly. Get insights on the findings prepared by CEO Amir Eylon for HSMAI.

Why Hotel Ownership Groups Are Feeling Optimistic

We asked participants at HSMAI’s Ownership Group Commercial Executive Roundtable, held in Dallas on Sept. 30 as part of Commercial Strategy Week, to share positive trends they’ve observed recently.

Inspire Marketing

Why Hotel Digital Leaders Are Feeling Optimistic

People don’t just want to travel, they are traveling. That was the overwhelming consensus among participants at HSMAI’s Chief Digital Officer Executive Roundtable.

Why Hotel Marketing and Loyalty Leaders Are Feeling Optimistic

It may feel as if the entire hotel industry has relapsed during the surge of the delta variant, but there are plenty of reasons to feel good about the outlook for hospitality and travel. Participants at HSMAI’s Chief Marketing and Loyalty Officers Executive Roundtable shared some of the positive trends they’ve observed.

HSMAI Adrian Awards Best Practices: The Costa Rica Essentials Toolkit

Get inspiration to enter the 2021 Adrian Awards competition and learn what inspired judges to award Costa Rica a Best Practice Gold Award in the 2020 Adrians.

Optimize Revenue

The Benefits of Intelligent Process Automation

Technology is advancing at a lightning pace right now thanks to all of the innovation that has come out of the pandemic, changing how many revenue optimization professionals do their jobs.

Adam Sacks Delivers Economic Insights For HSMAI

Adam Sacks from Tourism Economics spoke about the outlook for hospitality and travel to two HSMAI audiences at Commercial Strategy Week in Dallas, delivering an optimistic outlook about travel recovery, which he says will have four characteristics.

Why Hotel Revenue Leaders Are Feeling Optimistic

Brands are enjoying 2019 all over again, while hotel management companies are more focused on cross-teams collaboration and how people work, according to participants at HSMAI’s Brand and HMC Chief Revenue Officer Executive Roundtables.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Upcoming Events

Global ROC: An HSMAI Commercial Strategy event

Americas, Dallas, TX, September 29, 2021
Asia Pacific, Singapore, July 29-30, 2021
Middle East, Dubai, December 6-7, 2021
Europe, London, January, 25-26, 2022