Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Key Indicators for Hospitality Sales Professionals

HSMAI hosted a Chief Sales Officer Virtual Roundtable on March 26 that focused on the impact that COVID-19 is having on hotel sales. Here are three key indicators that CSO participants said are helping to guide their actions during the pandemic.

The Convergence of Sales, Marketing, and Revenue — Part 1: The Entrepreneurial Approach

Sales, revenue optimization, and digital marketing are in the middle of a revolution . The rubber is now hitting the road via an accelerated pace of consolidation in the hotel sales/revenue/digital marketing arena. Who’s coming out on top? Let’s explore.

CURATE PRESENTS: How to Be a Hospitality Sales Leader During COVID-19

Cindy Novotny, managing partner of Master Connection Associates and recipient of HSMAI’s Award for Lifetime Achievement in Hospitality Sales, on advice for hotel sales professionals right now: Ask your clients, “How can I help you?”

Inspire Marketing

Key Indicators for Hospitality Marketing Professionals

HSMAI hosted a Chief Marketing Officer Virtual Roundtable on March 31 that focused on the impact that COVID-19 is having on hotel marketing. Here are four key indicators that CMO participants said are helping to guide their strategies and future planning.

CURATE PRESENTS: How to Be a Hospitality Marketing Leader During COVID-19

Continuing our series of interviews with HSMAI Lifetime Achievement honorees we recently talked to Leland Pillsbury, recipient of HSMAI’s Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing. His advice for hospitality marketing leaders responding to coronavirus is simple: You have to be straight with people.

5 Tips for Marketers Today

Here are key takeaways from a recent HSMAI Marketing Advisory Board discussion, including what marketers are doing right now — or can be doing — to remain productive.

Optimize Revenue

Recovery from the COVID-19 Pandemic – What Should the Industry Expect?

By Trevor Stuart-Hill and William P. Perry, Jr. Summary of Current Situation The World Health Organization (WHO) issued the first situation report on January 21, 2020, noting 282 reported cases…

Best Practices for Hotel Management Company CROs Responding to COVID-19

HSMAI hosted a Hotel Management Company (HMC) Chief Revenue Officer Virtual Roundtable on March 25 on the impact COVID-19 is having on hotel revenue optimization. HMC CRO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are five of their suggestions.

Best Practices for Brand Revenue Professionals Responding to COVID-19

HSMAI hosted a Brand Chief Revenue Officer Virtual Roundtable on March 24 that focused on the impact that COVID-19 is having on hotel revenue optimization. Brand CRO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are six of their suggestions, presented in their own words.

Video View

Celebrating 90 Years: An HSMAI Video Story

Take a journey through 90 years of innovation as HSMAI celebrates 90 years of fueling sales, inspiring marketing, and optimizing revenues for hotels and their partners.

Upcoming Events
Asia Pacific
June 4-5, 2020
Marina Bay, Singapore

HSMAI Region Europe COMMERCIAL SUMMER CAMP
Europe
June 28th – July 3rd 2020
Berlin

HSMAI Sales Leader Forum
Americas
October 29-30, 2020
Frisco, TX