Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

How I Got Here — Melissa Kouvelas, Best Western Hotels and Resorts

Melissa Kouvelas is director of worldwide sales for Best Western Hotels & Resorts and a member of HSMAI’s Sales Advisory Board. I am where I am today because of my…

What Makes a Hotel Sales Legend?

What makes someone a hospitality sales legend? You tell us. No, seriously, tell us. HSMAI is accepting nominations for its Award for Lifetime Achievement in Hospitality Sales, which will be…

Big Picture Strategy

This approach gives sales teams and revenue managers the power to future-proof their jobs. This is done by enabling them to move beyond reactive strategies — inbound streams of RFPs…

Inspire Marketing

Best Practices: HSMAI Adrian Awards Advertising Best of Show 2018

An inside look at what went in to the 2018 HSMAI Adrian Awards Advertising Best of Show winners (tie) Marriott International and its agency, mcgarrybowen: Golden Rule Campaign (Courtyard, Fairfield,…

PR Best Practice: ‘Home Alone 2: 25th Anniversary’

HSMAI’s 2019 Adrian Awards competition is now open and accepting entries through Aug. 22 — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration…

Digital Marketing Best Practice: Margaritaville Resort Orlando

HSMAI’s 2019 Adrian Awards competition is open and accepting entries through Aug. 22 — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration from…

Optimize Revenue

The Ever-changing World of Fees

By Jennifer Hill, CRME, Vice-President, Client Solutions at Kalibri Labs and Brian Hicks, Vice President, Global Revenue Strategy at IHG, members of HSMAI’s Revenue Optimization Advisory Board On its monthly…

Driving the Revenue Management Culture Past Rooms

The Lightning Round is a signature program at HSMAI’s ROC event — giving six revenue optimization executives just six minutes and 40 seconds each to share a best practice, strategic…

How to Own Your Owner

The Lightning Round is a signature program at HSMAI’s ROC event — giving six revenue optimization executives just six minutes and 40 seconds each to share a best practice, strategic…

Video View

Celebrating 90 Years: An HSMAI Video Story

Take a journey through 90 years of innovation as HSMAI celebrates 90 years of fueling sales, inspiring marketing, and optimizing revenues for hotels and their partners.

Upcoming Events

HSMAI ROC

Americas
June 18 – 19, 2019
Minneapolis, MN

Hotel Strategy Conference

Asia Pacific
July 9 – 10, 2019
Singapore

Curate – An HSMAI Executive Insights Forum

Europe
September 11, 2019
London

HSMAI ROC

Middle East
December 4, 2019
Dubai