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HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.
Fuel Sales
With the pandemic in our rear-view, and a focus on work life balance more prevalent than ever before, keeping our teams producing without the fear of “burn out” has been a continual focus for sales teams.
Hotel management company sales and marketing executives recently gathered to share their insights and experiences on sales productivity and return on investment (ROI) during a recent virtual HSMAI Hotel Management Company Sales & Marketing Executive Roundtable.
The integration of technology into the sales process is not just a trend but a necessary step toward staying competitive and achieving success. The HSMAI Sales Advisory Board recently explored the impact of technology on sales and its benefits.
Inspire Marketing
Jay Hubbs, CHDM, Vice President-Advertising, Marketing, Innovation and Analytics for BWH Hotels, will receive the corporate Marketing Professional of the Year during HSMAI’s Marketing Strategy Conference in Toronto on June 27.
Steven Van Belleghem will be joining us in Toronto to present the keynote at the HSMAI Marketing Strategy Conference. He will address the global trends and evolving customers that hotel marketers are grappling with today and leave you with recommendations for your marketing efforts. He recently shared his insights with HSMAI staff.
Hoteliers need to begin to find opportunities to begin to weave the fabric of their brand DNA into the Gen Z audience in order to create brand loyalists in the future. The HSMAI Rising Marketing Leader Council recently discussed how we are marketing to Gen Z.
Optimize Revenue
Andrew Rubinacci, EVP, Commercial & Revenue Strategy at Aimbridge, will receive the Vanguard Award during HSMAI ROC Americas, June 28, part of HSMAI Commercial Strategy Week in Toronto.
In the climate of rapid technological innovations, change management is critical for hospitality companies. Successfully implementing change requires a strategic approach, an innovative mindset, and the ability to bring stakeholders on board.
Leading communication expert and confidence cultivator, Karen Laos, sat down with HSMAI staff to offer a preview of her closing keynote at HSMAI ROC in Toronto in June.
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Cindy Novotny on How to Adapt and Reinvent What You Are Selling
Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.
Upcoming Events
Global ROC: An HSMAI Commercial Strategy event
June 9-10 – ROC AsiaPac, Singapore
June 29 – ROC Europe, London
June 29 – ROC Americas, Orlando
August 4 – ROC Brasil, Sao Paulo
Nov 28-29 – ROC Middle East, Dubai
