Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Customer Insight: Rising Coronavirus Cases Reverse U.S. Traveler Confidence | Longwwods

 Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings, including that three-fourths are changing their travel plans because of the coronavirus pandemic, the highest level since mid-May.

What’s Changing for Hotel Sales Professionals

Takeaways from the recent HSMAI Chief Sales Officer Executive Roundtable on RFPs, incentive plans, and rates.

Leisure Sales in a Post-COVID Marketplace

Tips on how your hotel can remain engaged with travel management companies (TMCs), so you are top of mind once travelers are ready to make their next journey.

Inspire Marketing

Connecting With Travelers in a Post-COVID Marketplace

The following highlights some marketing tactics your hotels should consider preparing in advance. The key to all messaging will be to highlight health, safety, and sanitation.

What’s Changing for Hotel Management Company Digital Marketers

Insights from a virtual roundtable for hotel management company CDOs, which gave participants a chance to catch up and share new insights since the last roundtable for this group was held in April.

HSMAI Customer Insight: Slow-Rising Readiness to Travel | Fuel

Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights into the findings of their latest consumer sentiment study.

Optimize Revenue

What’s Changing for Hotel Revenue Professionals

Takeaways from the recent HSMAI Chief Revenue Officer Executive Roundtable on 2021 budgeting, pricing, forecasting, and more.

Repositioning F&B to Succeed in the New Restaurant Reality

When restaurants closed as part of the coronavirus lockdown, they were forced to adapt in order to survive, rapidly bringing about the transition to a new restaurant reality. Insights from Sherri Kimes’ HSMAI ROC@Home presentation.

The State of the World Travel Economy 2020: Impact and Recovery Outlook

Highlights from presentations by economists during the HSMAI ROC@Home program on how they see COVID-19 affecting their regions as well as their outlook for the future.

Video View

Finding Success in the Middle of Chaos

HSMAI webinar featuring Bob Anderson on the process of revamping, reframing and re-engaging for success during these trying times

Upcoming Events
Americas, Asia Pacific, Europe, Middle East
June 17, 2020
Global

HSMAI Region Europe COMMERCIAL SUMMER CAMP
Europe
June 28th – July 3rd 2020
Berlin

HSMAI Sales Leader Forum
Americas
October 29, 2020
Frisco, TX