Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Recruiting and Deploying Niche Market Sellers

HSMAI’s Sales Advisory Board is developing resources to help hospitality organizations that are gearing up to bring back staff and hire for new positions, including niche market sellers. This outline will help sales leaders effectively recruit and deploy niche market sellers.

The Importance of Building Resilience

HSMAI’s Rising Sales Leader Council (RSLC) discussed how to build resilience and why the trait is so necessary in today’s workplace on a recent call. Here are key takeaways from their discussion.

HSMAI Top 25 Profiles: Milestone’s Craig Carbonniere Jr.

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including Craig Carbonniere Jr., CHDM, Senior Director of Sales for Milestone Inc.

Inspire Marketing

HSMAI SPECIAL REPORT: Hospitality Successes During the Pandemic Year

Best Practices in Hotel CSR, Communications, Recovery, and Talent From HSMAI’s 2020 Adrian Awards Gold Winners.

What Travelers Want — and How They Want It

With hospitality marketers working hard to capture the demand that is quickly coming back, it’s important to understand exactly what travelers are looking for. Insights from the HSMAI Marketing Advisory Board and highlights from Expedia Group Media Solutions’ latest Travel Recovery Trend Report.

Recovery Brings New Challenges for HMC Digital Executives

By Kaitlin Dunn, Writer, Hospitality Sales & Marketing Association International (HSMAI) Hoteliers from all verticals are continuing to figure out how best to motivate and retain staff, including digital. During…

Optimize Revenue

HSMAI Top 25 Profile: Dana Cariss, CoralTree Hospitality

SMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months, including Dana Cariss, CHDM, Vice President of Revenue Strategy and Distribution, CoralTree Hospitality.

Hotel Owners and Asset Managers Focus on Profitability, Talent, and More

Hotel asset managers and ownership groups have faced unique challenges over the past year and a half. With that in mind, HSMAI hosted its first-ever virtual Hotel Ownership Group Executive Roundtable on June 29 to give them the opportunity to share their thoughts on recovery and how they’re moving forward.

How Hotel Management Company Revenue Leaders Are Managing the Recovery

Demand pricing, brand support, and revenue management systems are among the biggest concerns of hospitality chief revenue officers right now— and were prime topics of discussion during HSMAI’s virtual CRO Executive Roundtable on June 17 for revenue professionals from hotel management companies.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Upcoming Events

Global ROC: An HSMAI Commercial Strategy event

Americas, Dallas, TX, September 29, 2021
Asia Pacific, Singapore, July 29-30, 2021
Middle East, Dubai, December 6-7, 2021
Europe, London, January, 25-26, 2022