Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Recovery Connections: The Customer Perspective on Sales Innovations in the COVID World

During a Recovery Connections session on Dec. 2, customer segment representatives share their perspectives on successful approaches to meeting customer expectations.

HSMAI Customer Insight: Top U.S. Thanksgiving destinations by hotel occupancy | Amadeus

Based on hotel bookings for the week of November 22-28, Amadeus sees potential improvement in Thanksgiving holiday forward-looking occupancy compared to Labor Day.

HSMAI Customer Insight: Leisure demand for year-end holidays continues to strengthen | ADARA

Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video.

Inspire Marketing

Using Regular Expressions in Google Analytics to Segment Traffic

In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), HSMAI industry experts walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.

What Hotel Marketers Think About Black Friday and Cyber Monday

This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.

HSMAI Customer Insight: Majority of Travelers Changing Plans | Longwoods

Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings that 77% of American travelers planning to travel in the next 6 months will change their travel plans due to coronavirus concerns.

Optimize Revenue

Automation and the Future of Revenue Optimization

In addition to being more collaborative, the revenue team of the future will be more data-driven, with analytics being an increasingly crucial skillset.

The Collaborative Revenue Team of Tomorrow

While staffing ramps back up, the revenue team will retain the flexible configurations and operating efficiencies that it has developed in response to the crisis.

HSMAI PERSPECTIVE: Evolving to Meet the Crisis

How the pandemic is reshaping the hospitality industry in ways that are sure to have a lasting if not permanent impact.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Upcoming Events

HSMAI Road to Recovery 2020: Learn. Connect. Lead.
Americas
35 Opportunities to Engage
Fall 2020

7th Annual Strategy Conference
Americas – Brasil
November 12, 2020
Online

HSMAI ROC
Middle East
December 6, 2020
Festival City, Dubai, UAE