Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Customer Insights: Top 5 Sourcing Challenges Meeting Planners Face | Groups360

Here are five challenges to sourcing meetings as well as ways hoteliers can stand out from their comp set by addressing the needs of planners.

Pandemic Experiences: MGM National Harbor’s Lauren Witt

Witt recently shared with HSMAI her experience coming back to work after being furloughed and readjusting to the new normal.

HSMAI Customer Insight: The Tides Have Turned Again | Fuel

Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights on how travel sentiment has definitely seen a shift, and on the preference of mask ordinances in the respondents’ travel destination.

Inspire Marketing

HSMAI Customer Insight: The Most Important Word in Hospitality: Clean | MMGY

Consumers are looking for clues on how they can travel while minimizing risk for themselves and their families with research showing cleanliness is the most important factor now when selecting accommodations.

Update Profiles for Current and Future Guests

Think about what new trends may have emerged during this crisis and caused changes in consumer behavior. Some key trends from “Planning for Hospitality Recovery – Marketing,” a new playbook available from HSMAI and Amadeus.

HSMAI Customer Insight: Travelers Prefer Destinations That Require Face Masks | Longwoods

Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings, including that about 60% prefer destinations which require face masks in public.

Optimize Revenue

HSMAI Customer Insight: Occupancy Changes, Segment Shifts, Rate Adjustments | Amadeus

In this article for HSMAI, Katie Moro, Vice President, Data Partnerships, Hospitality, Amadeus provides insight into three key metrics and important areas for consideration in your business during this time.

A Sales Approach to Optimizing Revenue

Cindy Novotny, managing partner at Master Connection Associates, shared sales tips that hospitality revenue professionals can also take advantage of.

Why Data Analytics Is Essential

Throughout the pandemic, data analytics has become an increasingly sought-after skill, as hoteliers become more dependent on data to navigate an uncertain world.

Video View

Finding Success in the Middle of Chaos

HSMAI webinar featuring Bob Anderson on the process of revamping, reframing and re-engaging for success during these trying times

Upcoming Events

HSMAI Hotel Digital & Revenue Workshop
Asia Pacific
September 14-15, 2020
Phuket, Thailand

HSMAI Region Europe Branding Strategy Sessions
Europe
September 10 – October 7, 2020
Online