HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI CHSL Study Guide Coming Soon!

 Are you looking to enhance your knowledge of hotel sales? HSMAI’s comprehensive CHSL study guide covers a wide range of topics relevant to today’s hotel sales leaders.

Mental Health and Employee Well-being: Prioritizing Emotional Wellness

As we observe Mental Health Awareness Month, and as industry leaders grapple with the challenges of burnout and the increasing importance of nurturing the holistic well-being of their employees, the emphasis on mental health and well-being remains paramount. We explore this in an excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024.  

7 Tips to Demonstrate Your Thought Leadership on LinkedIn

LinkedIn is more than just a platform for networking—it’s a critical tool for career advancement and professional visibility. Leveraging insights from the recent meeting of the HSMAI Sales Advisory Board members, here are seven tips you can use to become a LinkedIn thought leader.  

Inspire Marketing

HSMAI Top 25 Profile: Maddi Bourgerie

HSMAI recently honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Maddi Bourgerie, Director of Communications at RVshare, is one of these honorees.  

AI Powers Wisdom Work and Reduces Routine Tasks: Transforming the Workplace Landscape

In today’s digital age, artificial intelligence (AI) has emerged as a pivotal force across various sectors, and the hospitality industry is no exception. With its ability to process vast amounts of data, AI is becoming indispensable, with the power to significantly enhance operational efficiency and transform core functions within the sector.

The Cookie Apocalypse: Adapting to the Era of 3rd Party Cookie-less Marketing

Cristina Suris, Corporate Marketing Manager, Kessler Collection, HSMAI Rising Marketing Leader Council Member   The hospitality industry heavily relies on third-party cookies for targeted advertising, personalization, and customer tracking across various…

Optimize Revenue

HSMAI Top 25 Profile: Tess McGoldrick

Tess is the Vice President for the Travel & Hospitality vertical at Revenue Analytics. In this role, she leads cross-functional teams to develop high-impact products that provide revenue growth for her customers.

HSMAI Commercial Strategy Conference Session Preview: Ancillary as Primary!

I think of ancillary as forever the next frontier. It’s always something that matters, but never something that gets the focus in the short term.  

Taking Commercial Strategy To The Next Level

This report and accompanying Commercial Effectiveness Organizational Effectiveness Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, management company, ownership group, or brand) to assess and score their implementation of the 11 key drivers of commercial excellence.

Video View

HSMAI honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis in New York, NY with more than 500 industry and agency executives in attendance.  Among the honorees was: Tourism Australia and TURNER for Tourism Australia Come And Say G’Day Campaign Launch, which receive a Platinum and Best of Show Award.

Upcoming Events

APAC: Revenue Optimization Conference: May 9-10, 2024, Singapore

Americas: Commercial Strategy Conference: June 25-26, 2024, Charlotte, North Carolina

Brasil:  Revenue Optimization Conference: August, 2024, Sao Paolo 

Middle East: Commercial Strategy Conference, ROC Middle East: November 26-27, 2024, Dubai

Europe: Revenue Optimization Conference: January 16, 2025, London​​​