Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Sales Leader Forum Insight: The Fear of The Million Pound Phone

Bob Anderson, President & Owner of Star Performance, Inc., did a Lightning Round session at the 2024 HSMAI Sales Leader Forum in Washington, DC.

HSMAI Perspective: Building Momentum from AI to Dubai

Over the past few weeks, I’ve had the pleasure of attending several events that highlight the vibrancy and dedication of our HSMAI community. From Curate and the Sales Leader Forum (SLF) to the Americas Board Meeting and Executive Roundtables, these gatherings have not only been opportunities to meet members, partners, committed staff and leadership but also a chance to witness firsthand the passion and innovation driving our industry.

HSMAI Sales Leader Forum Insight: Empowered With Data

Emma Scher, AI Product Data Scientist, ZS, delivers a Lightning Round presentation during the 2024 HSMAI Sales Leader Forum in Washington DC.

Inspire Marketing

Clickworthy: Apps Our Marketing Advisory Board Can’t Live Without

These favorite apps, curated by our Marketing Advisory Board, reflect a diverse range of tools and platforms that support productivity, entertainment, and daily living. From knowledge management to travel solutions, this list highlights the apps and tech* our experts rely on. 

Top 5 Takeaways from Curate 2025, Beyond the Buzz: Turning AI Hype into Results

The Curate 2025 event brought together industry leaders to explore the transformative potential of artificial intelligence (AI) and how to move beyond the hype to achieve meaningful results. In her...

Case Study: Enhanicng Sun Outdoors Brand and Digital Performance

Excerpt from the HSMAI & Milestone Whitepaper  “Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint,” on how Milestone developed a digital strategy to communicate Sun Outdoors’ brand story across all touchpoints.

Optimize Revenue

8 Revenue Optimization Trends and Challenges for 2025

Revenue Optimization is poised for significant transformation in 2025, as insights from HSMAI’s Revenue Optimization Advisory Board highlight emerging trends and pressing challenges.

Understanding the Changing Dynamics of Business Travel

Last month, HSMAI hosted its first Commercial Futures Forum, Understanding the Changing Dynamics of Business Travel, in San Antonio TX. Industry experts shared insights on the evolving business travel landscape and outlined opportunities to capture a greater share of the business travel market.

Improving the Budgeting & Forecasting Process

We’ve all struggled with budgeting and forecasting. From misaligned industry predictions to unrealistic owner expectations, this resource-intensive process poses many challenges.

Video View

HSMAI honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis in New York, NY with more than 500 industry and agency executives in attendance.  Among the honorees was: Tourism Australia and TURNER for Tourism Australia Come And Say G’Day Campaign Launch, which receive a Platinum and Best of Show Award.

Upcoming Events

APAC: Revenue Optimization Conference: May 9-10, 2024, Singapore

Americas: Commercial Strategy Conference: June 25-26, 2024, Charlotte, North Carolina

Brasil:  Revenue Optimization Conference: August, 2024, Sao Paolo 

Middle East: Commercial Strategy Conference, ROC Middle East: November 26-27, 2024, Dubai

Europe: Revenue Optimization Conference: January 16, 2025, London​​​