Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

8 Ways to Improve Communication Between Hotel and Meeting Planning Professionals

Here are eight ways to maximize the relationship with your key partners in planning, from the HSMAI Rising Sales Leader Council – Sales Tools Work Group.

New Approaches, New Needs

Through interviews with industry leaders, the white paper examines how sales teams are moving from an overreliance on inbound leads to a renewed commitment to hunting and data-driven selling, and how this affects the type of data that sales teams, management companies, and ownership groups need and how they use that data.

Recruiting and Retaining Sales Team Talent

Recently we dug deep at the 2021 Sales Leader Forum with insights from John Brich, vice president of Searchwide Global. John recommended two big steps that can help a hotel company survive the war on talent.

Inspire Marketing

HSMAI Customer Insight: Omicron Surge Disrupts Travel | Longwoods International

According to the latest Longwoods International tracking study of American travelers, the dramatic increase in the number of COVID-19 cases driven by the highly infectious Omicron variant is taking its toll on travel intentions and perceptions of health and safety at the start of 2022. 

Partnerships Between Brands and Creators Will Define the Next Generation of Travel Marketing

Creators provide an outstanding outlet for reaching new markets and audiences, allowing your message to be seen by guests interested in travel and your destination, and driving measurable demand from new customers.

Looking Ahead With Both Excitement and Trepidation

By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) As another tumultuous year is behind us, we are looking forward to 2022 and…

Optimize Revenue

Where Do Solar and Electric Vehicle Charging Fit Into Your Revenue Strategy?

HSMAI’s Revenue Optimization Advisory Board recently discussed the potential impact of commercial solar and EV charging on hotels’ revenue and profit strategy. For revenue optimization professionals who might have this on their radar, here are some considerations that arose from the discussion.

Creating New Opportunities

The pandemic has actually created an opportunity for hoteliers to shift revenue strategy and reconfigure their sales teams in a way that may not have been a priority during the previous levels of economic boom and oversupply of RFPs.

2022 is all about “Radar Love”

Given the current situation of uncertainty, there are a few things that will assist you as you navigate into the new year and think about the direction needed to optimize revenue and profitability.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Upcoming Events

Global ROC: An HSMAI Commercial Strategy event

Americas, Dallas, TX, September 29, 2021
Asia Pacific, Singapore, July 29-30, 2021
Middle East, Dubai, December 6-7, 2021
Europe, London, January, 25-26, 2022