Insights

Fuel provides HSMAI exclusive insights into the impact of a Covid vaccine on the intention to travel, finding that 60-70% of people said that some form of the vaccination being administered would improve the likelihood of booking a vacation in the next 6 months.

According to the most recent Longwoods International, about 40% of American travelers do not plan to hit the road before there is vaccine distribution. 

Holly Zoba, CHDM, principal at Scout Simply, shares insights on how you can become a trusted resource for clients.

Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, including how spontaneity and long-term optimism is shaping booking behavior.

Suggestions for making the most of the new year from the HSMAI Marketing Advisory Board.

In this video, course instructor Dan Wacksman, CHDM, principal at Sassato, shares a preview of what to expect from the six-week Hotel Digital Marketing Essentials class focusing on what he calls the Golden Metric: Conversion.

While we’re all still navigating through what it means to live in this “new normal,” it’s important to understand where we ended the year as we think about moving forward into 2021 with hope on the horizon.

For hotels, loading negotiated rates in a timely manner is key to successful corporate travel sales.

If we think of hotel revenue teams as doctors, they are prescribing strategy to marketing and sales teams. HSMAI’s Revenue Optimization Advisory Board discussed this topic on a recent call and shared what they believed was the prescription for success.