Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Cindy Novotny on What It Takes To Succeed In Sales

Cindy Novotny, 2019 HSMAI Sales Lifetime Achievement Award winner, provides exclusive insights for HSMAI members on how to be scrappy and build relationships to succeed in sales today.

Top Sales Issues in the Pandemic World

HSMAI’s Sales Advisory Board members recently revised their recommendation on the top issues requiring sales leaders attention.

HSMAI Customer Insight: More People Are Travelling Than You Think | Fuel

In this video report, Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights  on how confidence in travel has continued to rebound since their last survey, and is nearly at the level seen in June. 

Inspire Marketing

Safety, Flexibility, and Empathy: Top Priorities for Hospitality Marketing Leaders

HSMAI’s Marketing Advisory Board met on a call this summer to discuss the top issues for the discipline, which have rapidly changed since February. Here are what members identified as the most important issues to focus on for the rest of the year.

HSMAI Customer Insight: Global Booking Levels Off with Pockets of Growth | Siteminder

In this video, SiteMinder’s Founder Mike Ford provides HSMAI insight into how hotel booking has reached a global plateau with many regional differences.

HSMAI Customer Insight: Travelers Settling Into New Normal | Longwoods

President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings that half of them feel safe to travel this fall season.

Optimize Revenue

Revenue Optimization in the “New Abnormal”

The issues haven’t changed dramatically since their last “scouting” exercise conducted in December 2019, but the context has shifted. It is sort of a “same story, different tune” situation.

HSMAI Customer Insight: Booking Patterns for the Rest of 2020 | ADARA

Carolyn Corda, CMO, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, which features some of the early booking trends that are indicative of demand for the rest of the year as well as highlights some meaningful changes in purchase behavior.

Four Revenue Topics in the Forefront

HSMAI’s Revenue Optimization Advisory Board discuss the four revenue-focused topics that will be discussed in HSMAI Recovery Connections sessions.

Video View

Finding Success in the Middle of Chaos

HSMAI webinar featuring Bob Anderson on the process of revamping, reframing and re-engaging for success during these trying times

Upcoming Events
HSMAI Road to Recovery 2020: Learn. Connect. Lead.
Americas
35 Opportunities to Engage
Fall 2020

HSMAI Region Europe Branding Strategy Sessions
Europe
September 10 – October 7, 2020
Online

HSMAI ROC
Middle East
December 6, 2020
Festival City, Dubai, UAE