Certification

HSMAI introduced certification for industry professionals nearly thirty years ago. Today, HSMAI offers training and certification in several disciplines, including sales, revenue management, business acumen, and digital marketing. Explore the opportunities to enhance your value and improve your career ROI.

Certified Hospitality Revenue Management Executive (CRME) Certification

The Certified Revenue Management Executive certification offers you the chance to confirm your knowledge, experience, and capabilities in the field of revenue management.

The CRME designation is recognition that you are:

  • A professional in the field of revenue management and clearly conversant with its intricacies and importance
  • Competent to develop an infrastructure to support revenue management within the framework of an organization
  • Able to maximize revenue opportunities and optimize profits by managing revenue
  • Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
  • Proficient at the art and science of revenue management

Certified Hospitality Digital Marketer (CHDM)

Are you working on digital marketing in the hotel industry? Looking for an edge to set you apart from your peers? Prove your skills and experience by earning a globally-recognized certification administered by HSMAI.

Created by hoteliers for hoteliers, the CHDM recognizes digital marketing professionals for their expertise in leveraging digital channels to maximize online revenues. CHDMs are the digital marketing experts hotels need today.

CHBA: Certified in Hospitality Business Acumen

HSMAI, with The Russell Partnership, offers an online training and professional certification course in business acumen that is relevant, respected, and recognized. The CHBA (Certified in Hospitality Business Acumen) course content has met these criteria for over 4,000 professionals in live events in 40 countries.

This four-week online course leading to a CHBA Certification requires applicants to commit to a minimum of four hours per week and to take the examination in the fifth week. It encompasses eLearning, Simulation, and Web Conferencing, and can be done entirely online at an individual’s own pace. The program places participants in the seat of a general manager to make decisions on pricing, marketing, staffing and renovations in a live simulated competitive set environment over a 12-month business cycle.

Certificate of Revenue Management (Hospitality)

The ‘Revenue Ready’ program is custom-built for hotel staff who have moved into the Revenue Department, or who are just about to.  The program will fast-track your learning and help you become proficient in Revenue Management is a short amount of time. In conjunction with your on-the-job hotel experience, this is the best method of getting to the next phase of your career.

Get a Career in Hotel Revenue Management

HSMAI has worked with educators and the leaders in Revenue Management across the globe to come up with a fast-track program to get you up-to-speed on Revenue management fast!  When you have completed your study and passed all the tests, you will be awarded the globally-recognised “Certificate in Revenue Management (Hospitality)” from HSMAI.

Excelling at Customer Centricity – the ECC Programme

Being a more customer centric organisation makes a big difference to the reputation online, to repeat business and results. To excel, strategic decisions of culture and internal communications have a great impact.

The margins for error is becoming much smaller. Companies like Tripadvisor, Trivago and others are really good in telling what the service organisations actually delivers and what the customers want. This reduces the margins for mistakes even further.

The HSMAI Region Europe ECC Programme give you the opportunity to review your strengths and put in place well researched actions to plug and customer experience gaps. Where it makes a difference to your results