Certification

HSMAI introduced certification for industry professionals nearly thirty years ago. Today, HSMAI offers training and certification in several disciplines, including sales, revenue management, business acumen, and digital marketing. Explore the opportunities to enhance your value and improve your career ROI.

Certified Hospitality Revenue Management Executive (CRME) Certification

You’re a hospitality revenue professional. You’re good at what you do but want to get better — and you want to be recognized for both of those things.

You need the premier credential dedicated to advancing the art and science of revenue optimization. You need the CRME.

Discover our globally recognized certification, the CRME, for hospitality revenue optimization professionals who are established in their careers or whose professional roles and aspirations are focused on a few areas of expertise in the field of revenue optimization.

Certified Hospitality Digital Marketer (CHDM)

It’s already tomorrow. Digital marketing is marketing – and a lot more. And what once was a way to set yourself apart is now a professional necessity.

Whether you’re in hospitality sales, marketing, or revenue optimization, this is your reality. This is your future.

Learn more about our globally recognized certification, the CHDM, for hospitality digital marketing professionals who are established in their careers or whose professional roles and aspirations are focused on a few areas of expertise in leveraging digital channels to maximize online revenues.

Certified in Hospitality Business Acumen (CHBA)

It’s not enough to know what you’re supposed to do. To get ahead in the 21st-century hospitality industry, you have to know — and master — what everyone else is supposed to do, too. You have to demonstrate business acumen.

How? In partnership with Russell Partnership Technology, HSMAI offers the CHBA — an online training and professional certification course in business acumen that is relevant, respected, and recognized by professionals in more than 40 countries.

This five-week course encompasses eLearning, simulation, and web conferencing and is completed entirely online, much of it at your own pace. The program places participants in the seat of a hotel general manager to make decisions on pricing, marketing and advertising, staffing, and capital investment in a live simulated competitive set over a 12-month business cycle.

Elevate your team’s performance with our globally recognized certification for hospitality professionals who are seeking to sharpen their hospitality business acumen.

CRMA: Certified Revenue Management Analyst

The Certified Revenue Management Analyst (CRMA) Certification is designed for hospitality students whose aspirations are focused on a career in hotel revenue optimization and for hospitality instructors looking to supplement their revenue management curriculum.

As a faculty member, preparing your hospitality students for a career in revenue management and ensuring they are armed with an understanding of revenue optimization principles is essential.

As a student studying revenue management, you are looking for an edge that will set you apart from your peers. You can now prove your knowledge by earning a globally recognized certification administered by HSMAI.

Explore our student certification, the CRMA, created by hoteliers that recognizes students for their understanding of the application of revenue management concepts and is an important tool in the teaching process for faculty.

Certificate of Revenue Management (Hospitality)

The ‘Revenue Ready’ program is custom-built for hotel staff who have moved into the Revenue Department, or who are just about to.  The program will fast-track your learning and help you become proficient in Revenue Management is a short amount of time. In conjunction with your on-the-job hotel experience, this is the best method of getting to the next phase of your career.

Get a Career in Hotel Revenue Management

HSMAI has worked with educators and the leaders in Revenue Management across the globe to come up with a fast-track program to get you up-to-speed on Revenue management fast!  When you have completed your study and passed all the tests, you will be awarded the globally-recognised “Certificate in Revenue Management (Hospitality)” from HSMAI.

Excelling at Customer Centricity – the ECC Programme

Being a more customer centric organisation makes a big difference to the reputation online, to repeat business and results. To excel, strategic decisions of culture and internal communications have a great impact.

The margins for error is becoming much smaller. Companies like Tripadvisor, Trivago and others are really good in telling what the service organisations actually delivers and what the customers want. This reduces the margins for mistakes even further.

The HSMAI Region Europe ECC Programme give you the opportunity to review your strengths and put in place well researched actions to plug and customer experience gaps. Where it makes a difference to your results