The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
Global Signature Events
2026 Upcoming Global Events:
Americas: Commercial Strategy Conference: June 16 – 17, 2026, San Antonio, Texas
Middle East: Commercial Strategy Conference: November 16 – 18, 2026
Brasil: 2026 Strategy Conference: November 19, 2026 – Sao Paolo
2027 Upcoming Global Events:
Europe: Commercial Strategy Conference: January 14, 2027 – London
APAC: Commercial Strategy Conference: May 2027
Americas: Commercial Strategy Conference: June 29 -30 – Orlando, FL
Past Global Events
Commercial Strategy Week 2026 – January 14 – January 16
Commercial Strategy Conference – Singapore May 29 – 30, 2025
HSMAI Europe Commercial Strategy Forum | Athens – April 23, 2025
APAC: Commercial Strategy Conference: May 14 – 15, 2026, Singapore
