HSMAI’s ROC

HSMAI’s annual ROC regional conferences delivers the most all-encompassing and robust revenue optimization event for the hotel industry.  The conferences gather hospitality professionals responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts.

ROC 2021 Around the World

2021 ROC Dates & Locations

HSMAI ROC Asia Pacific – July 29-30, Singapore
Each year, The Revenue Optimization Conference for the Asia Pacific region is held in Singapore. The conference delivers the most compelling and comprehensive revenue management event for the local hotel industry and convenes more than 150 key stakeholders to address the most critical trends affecting revenue management in hotels today. All conference programs are organized by HSMAI Asia Pacific’s Revenue and Digital Advisory Boards. The two-day program also features an executive roundtable, academy day, and a partner showcase. Learn more and register here.

HSMAI ROC Brazil – August 26, 2021, Sao Paulo, Brazil
This year ROC Brazil will bring together hospitality and tourism professionals who are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts for a half day conference that will spark meaningful, thought-provoking conversations about the most important strategic issues facing the business.
Register here.

HSMAI ROC Americas – September 29, Dallas, Texas, United States
For almost two decades, HSMAI ROC has delivered the most compelling and comprehensive event for the hotel revenue optimization discipline, with  leading professionals coming together to address the most critical trends affecting hotels today. Hospitality leaders at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC also showcases partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting.
Learn more and register here.

HSMAI ROC Middle East – December 6-7, 2021, Dubai, United Arab Emirates
HSMAI ROC Middle East returns in December 2021 for a full day of education and conversation surrounding revenue optimization, gathering hotel revenue management executives from the Middle East for enlightening educational sessions and a partner showcase. Visit HSMAI Middle East here.

HSMAI ROC Europe – January 25-26, 2022, London, England
HSMAI Europe ROC will prepare attendees to take the lead in revenue strategy by elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.
Learn more and register here.

For information on becoming a partner at one or all ROC events, visit HSMAI Global Partnerships.