Industry Insights

Sales, Marketing, Revenue Optimization Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Sales

8 Ways to Improve Communication Between Hotel and Meeting Planning Professionals

Here are eight ways to maximize the relationship with your key partners in planning, from the HSMAI Rising Sales Leader Council – Sales Tools Work Group.

Marketing

HSMAI Customer Insight: Omicron Surge Disrupts Travel | Longwoods International

According to the latest Longwoods International tracking study of American travelers, the dramatic increase in the number of COVID-19 cases driven by the highly infectious Omicron variant is taking its toll on travel intentions and perceptions of health and safety at the start of 2022. 

Revenue Optimization

Where Do Solar and Electric Vehicle Charging Fit Into Your Revenue Strategy?

HSMAI’s Revenue Optimization Advisory Board recently discussed the potential impact of commercial solar and EV charging on hotels’ revenue and profit strategy. For revenue optimization professionals who might have this on their radar, here are some considerations that arose from the discussion.