Industry Insights

Sales, Marketing, Revenue Optimization Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.


To Cluster or Not to Cluster?

With limited staff and resources, many organizations switched to cluster selling during the pandemic and are now deciding whether to keep this model or not. There are pros and cons to that approach.


HSMAI Adrian Awards Best Practices: The Costa Rica Essentials Toolkit

Get inspiration to enter the 2021 Adrian Awards competition and learn what inspired judges to award Costa Rica a Best Practice Gold Award in the 2020 Adrians.

Revenue Optimization

Meet HSMAI Revenue Professional of the Year Jenna Villalobos

Recently, Villalobos, HSMAI’s 2021 corporate Revenue Optimization Professional of the Year, sat down with HSMAI to share what she loves about revenue management.