Mission & Initiatives

The Foundation of the Hospitality Sales & Marketing Assocation International

Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International. In 2018, The HSMAI Foundation established a new mission statement:
To elevate the overall caliber and performance of sales, marketing and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent, and engage existing talent.

Mission Pillar: Attract

Encourage and provide resources for students and other audiences seeking or exploring careers in hospitality sales, marketing and revenue optimization

Mission Pillar: Develop

Create and provide resources to re-skill and up-skill sales, marketing and revenue optimization talent.

Mission Pillar: Engage

Engage leaders in a way that mentors and encourages others to excel and retains them in hospitality.