The Foundation of the Hospitality Sales & Marketing Assocation International
To elevate the overall caliber and performance of sales, marketing and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent, and engage existing talent.
Mission Pillar: Attract
Encourage and provide resources for students and other audiences seeking or exploring careers in hospitality sales, marketing and revenue optimization
Mission Pillar: Develop
Create and provide resources to re-skill and up-skill sales, marketing and revenue optimization talent.
Mission Pillar: Engage
Engage leaders in a way that mentors and encourages others to excel and retains them in hospitality.