The hospitality industry is continually reshaped by transformative trends and innovations. The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, a cornerstone resource for sales, marketing, and revenue optimization leaders, offers a roadmap for navigating these changes. This year’s report is more than findings and forecasts. It offers best practices, case studies, and suggested actions to improve talent outcomes across the commercial functions.  

This year, in collaboration with Women in Travel THRIVE, we took a significant step towards our mission with the release of the “The Power of Mentorship” research paper. This study, a critical examination of mentorship’s impact on female leadership in hospitality, offers insightful strategies for nurturing the next generation of women leaders. 

Organizations must measure employee wellbeing, happiness, stress, satisfaction, and purpose. Everyone should ask themselves, “How am I creating a thriving workplace?” The past few years have shaken everyone’s confidence in health, job security, and income. Get insights on solutions from the HSMAI Foundation’s State of Talent Report.

For close to a century, HSMAI has stood as a guiding light for innovation, support, and community growth within the hotel sales, marketing, and revenue optimization fields. Now, as we begin the countdown to our momentous 100-year anniversary in 2027, we’re excited to unveil the Century Campaign for the HSMAI Foundation.  

As rising leaders, we need to spend time thinking about our next steps for career growth and seeking out opportunities to progress further. HSMAI Rising Sales Leader Council recently discussed the topic of career growth, progression, and personal development.

With the pandemic in our rear-view, and a focus on work life balance more prevalent than ever before, keeping our teams producing without the fear of “burn out” has been a continual focus for sales teams.