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Brian Hicks, President and CEO of Hospitality Sales & Marketing Association International (HSMAI)
In hospitality, relationships are the key to growth, yet many professionals overlook how powerful a strong network can be. While we’re in an industry built on human connections, too often the potential of these relationships goes untapped. If you’re looking to thrive in this industry, it’s time to start making connections that can truly propel your career and business forward.
I recently shared my insights on The Future of Hospitality podcast with Arjan Eikelenboom. During our conversation, I explored how networking, continuous learning, and embracing AI can fuel both career growth and business success.
Why Relationships Matter More Than Ever
This simple yet powerful concept is essential for success. Building a strong professional network isn’t just about making contacts—it’s about fostering meaningful relationships that will provide the support, knowledge, and collaboration necessary for long-term career advancement.
On the podcast, I mentioned, “Insights come from shared experiences. Opportunities come from conversations. Growth comes from the people around you,”
HSMAI’s Role in Building Connections
HSMAI plays a pivotal role in fostering these relationships by creating spaces where professionals can connect, learn, and grow. Through local chapter events, Commercial Strategy Conference, and other networking opportunities, HSMAI provides professionals in sales, revenue, marketing, and distribution the platform to exchange ideas, share experiences, and create new opportunities.
Whether you’re a newcomer or a seasoned professional, these events can be a game-changer for your career. Building relationships in person or virtually can give you the competitive edge needed to stay ahead in the ever-evolving hospitality sector.
Additionally, the Adrian Awards and the Rising Leader Councils have continued to celebrate excellence and foster professional development within the community.
The Advisory Boards have been instrumental in providing valuable insights and creating actionable strategies that contribute to both individual and organizational growth. Globally our Advisory Boards are driving content, workshops and strategies that optimize revenue.
Future-Proofing Your Career and Business
As technology continues to evolve, having a clear understanding of the technology changes and the data-driven decision-making process are becoming crucial elements of driving revenue. AI tools and revenue management strategies can significantly impact business performance.
HSMAI remains committed to helping its members stay competitive by supporting industry chapters and connecting professionals across the hospitality landscape. From partnerships with like minded organizations to launching the HSMAI Foundation’s Century Campaign ahead of HSMAI’s 100-year anniversary in 2027, the association is ensuring its members have the resources they need to succeed.
Take Action: Build Connections, Earn Certifications, and Thrive
The key to thriving in hospitality goes beyond mastering the latest technologies and strategies—it’s about engaging with the right people. At HSMAI, we’re dedicated to helping professionals unlock opportunities that lead to personal and organizational growth. By tapping into the power of networking and continuous learning, you can set yourself up for long-term success.
If you’re ready to get more engaged with HSMAI, attend a local chapter meetup, explore certification opportunities, or simply reach out to fellow professionals.
To read more details about HSMAI initiatives, check out our 2024 Annual Report.