The Hospitality Sales and Marketing Association International (HSMAI) and Revenue Analytics present The New Revenue Team, a white paper offering insights into hospitality revenue during the COVID pandemic. The publication examines revenue teams during the pandemic and after the pandemic, and identifies the right solution for right now.
The New Revenue Team focuses on three main topic areas:
Revenue in the Time of COVID
Revenue optimization teams in the hospitality industry haves changed during the pandemic. COVID-19 has led to more clustering at the property level as well as big cuts above property. The pandemic has also helped break departmental silos, as hotels get leaner, leading to greater collaboration among teams. Mass amounts of data have led hotels to prioritize data analytics.
Revenue After COVID
Looking ahead, revenue experts are predicting how hotel revenue models will work post-COVID-19. Revenue models may remain flexible and maintain many of the efficiencies used during the pandemic. Additionally, revenue teams may become even more collaborative, strategic, and analytic going forward.
The Right Solution for Right Now
Revenue Analytics has developed N2PricingTM, a tool that responds to the unique dynamics created by the pandemic and reflects hospitality trends that Revenue Analytics has observed for years.